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SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Ericusspitze 1 20457 Hamburg Telephone +49 40 3007-0 E-mail [email protected] www.spiegelgruppe.de

2012DER SPIEGEL SPIEGEL ONLINE SPIEGEL TV manager magazin Harvard Business Manager KulturSPIEGEL UniSPIEGEL SPIEGEL GESCHICHTE SPIEGEL WISSEN „Dein SPIEGEL“ SPIEGEL Jahres-Chronik SPIEGEL-Bücher manager magazin online Harvard Business Manager Online SPIEGEL QC SPIEGEL SHOP Quality Service Harenberg Verlag Aspekt Telefilm

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“A journalist must not make life easy for himself, and certainly not for the people he writes about.”

RUDOLF AUGSTEIN, 1995

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EDITORIAL

“Journalism first”: all our work is and always has been based on the out-standing journalistic quality and inde-pendent reporting of all the publica-tions produced by the SPIEGEL Group. DER SPIEGEL continues to be the larg-est European news magazine and our most important medium, with the larg-est number of readers and the highest sales. SPIEGEL ONLINE has become to the Internet, what DER SPIEGEL is to the world of print media: a leading medium and a beacon in the flood of information. And SPIEGEL TV too has been able to assert its position once again in a fiercely contested market. manager magazin continues to be the leading business medium, and is perfec t- ly complemented by up-to-the-minute reporting on manager magazin online. We are firmly convinced that the media produced by our Group will continue to be of substantial importance to their readers and users.

When the foundation stone for the SPIEGEL Group’s new building was laid in November 2008 in Hamburg’s HafenCity, the then mayor Ole von Beust called to mind the history of the site. “What could be more fitting for DER SPIEGEL,” he wondered, “than to stand on the grounds of an old for-

tress? DER SPIEGEL, that bastion of free speech and freedom of thought, and the courage to take on the author-ities and the state.”

Last autumn, the SPIEGEL Group moved house. Now all the employees, brands and media of our Group are for the first time united under a single roof. The new building at Ericusspitze shows what the SPIEGEL Group is in its in-nermost heart – a modern, transparent media enterprise that looks out to the world.

Ove Saffe

OVE SAFFE

CEO of SPIEGEL Verlag

PHOTO LEFT

Staircases cut across the 60 metre high atrium, facilitating communication

“We live in complex times, in a knowledge-based society in which people seek direction. These are times for quality journalism and the best time for discerning publications.”

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CONTENTS

8 DER SPIEGEL Germany’s most important news magazine

12 SPIEGEL GESCHICHTE The monothematic series on historical issues

13 SPIEGEL WISSEN Information about the state of the art in science

14 “Dein SPIEGEL” The news magazine for enquiring girls and boys

15 SPIEGEL Jahres-Chronik The most important events and images of the year

16 KulturSPIEGEL The cultural magazine that offers breadth, insight and depth

17 UniSPIEGEL The magazine for student life 18 School Magazine Competition

The best young writers for magazines 19 SPIEGEL Discussion – Live at the University

A series of on-campus events Teaching Magazines The series for

high-school students 20 SPIEGEL ONLINE The leading news site on

the German-speaking Internet 24 SPIEGEL TV Two decades of SPIEGEL

journalism adapted to the needs of television

Aspekt Telefilm Successful feature films, serials and television series

28 manager magazin The monthly business magazine for decision-makers and busi-ness executives

manager magazin online The latest news and background information from the world of business

manager-lounge The exclusive network for executive managers

32 Harvard Business Manager The maga-zine for practically oriented management issues

Harvard Business Manager Online Background on topical issues, comprehen-sive electronic archives and a forum for managers

35 Award-winning Journalism Overview of the awards presented to the journalists of the SPIEGEL Group in 2011

36 SPIEGEL Books Meticulously researched stories on topical issues by authors from the SPIEGEL Group in 2011

Der Audio Verlag The supplier of audio books with its own high-quality productions and external productions by renowned broadcasters

Harenberg Verlag The trade journals for book retailers

40 SPIEGEL QC The marketing organisation for premium advertising media

42 SPIEGEL SHOP Ordering magazines, books, audio books, DVDs and CDs conveniently online

Cooperation Products From DVD and Blu-ray collections to holidays for readers

43 Quality Service The service centre for individual customer care

44 Production Producing magazines using modern computer technology

Environmental Protection Certified paper procurement and in-house measures

46 The New SPIEGEL Building The new house for the SPIEGEL Group in the HafenCity

48 SPIEGEL Group in Numbers A summary of the key facts and figures

49 Corporate Organigram Overview of the owners and shareholdings of the SPIEGEL Group

50 Contact Addresses and phone numbers

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Politically independent – answerable to no one

DER SPIEGEL is Germany’s leading news magazine and the largest in Europe. It is po-litically independent, being answerable to no one but itself and its readers, and it is not associated with any political party or busi-ness group. The magazine reports on a wide range of topics, from politics to business and science, medicine and technology, culture and entertainment, right through to media, society and sports.

DER SPIEGEL is characterised by thor-ough research and dependable quality; in Germany it is considered synonymous with “investigative journalism”. In many cases four, five or even more journalists and cor-respondents work together on a single story, uncovering new facts and details. The jour-nalists concentrate primarily on events of political and social interest. The result is a magazine which offers plenty of background information, a balanced mixture of short and long articles, by-lined pieces making trenchant statements of position, major re-ports, forums for dialogue and discussion, and an in-depth examination of the issue’s cover topic.

The first issue of DER SPIEGEL appeared on Saturday, 4 January 1947, in Hanover – as the successor of a magazine called “Diese Woche”. The latter was modelled on Ameri-can and British news magazines and had been conceived by members of the British military government with a view to provid-ing the German people with “objective news” once again – at long last.

A handful of young German journalists led by Rudolf Augstein took this call for critical journalism quite literally, not sparing the allied powers either. The government in London protested fiercely against such “ enlightenment”, as did the three other occupying powers, and after just five issues the British rid themselves of the troublesome paper, which had so quickly become a nui-sance, by handing “Diese Woche” over to the Germans.

Rudolf Augstein, to whom they granted the publisher’s licence, renamed the magazine DER SPIEGEL and was its editor-in-chief and publisher from the very first issue in January 1947.

At that time, the magazine cost one Reichsmark; though it sold for up to fifteen on the black market because the paper allo-cation was barely sufficient for 15,000 copies and these were always quickly sold out. By 1952, when DER SPIEGEL moved from Hanover to Hamburg, the net paid circula-tion had risen to over 121,000 copies.

DER SPIEGEL gained wide fame in 1950 when it claimed that Bonn had only been chosen as the provisional capital of West Germany because members of parliament had been bribed. As a result, the German Bundestag set up the so-called “SPIEGEL Committee”, which tried in vain to shed light on these assertions.

The “SPIEGEL affair” of 1962 was probably the most important event in the magazine’s entire history – it was in fact an affair of the young Federal Republic of Germany. One night in October the police occupied its news and publishing offices, claiming that DER SPIEGEL had committed treason – “systematically, for its own financial gain”, as Konrad Adenauer was to declare before parliament – by publishing a cover story entitled “Limited Readiness for Defence” which dealt with the NATO exercise “Fallex”. The publisher, the director and several journalists were arrested and de-tained for up to 103 days.

A wave of protest swept across the coun-try; the assertions of the state authorities proved to be unfounded and the defence minister, Franz Josef Strauß, who had been deeply implicated in the affair, was forced to resign. The Adenauer era was drawing to an end.

To this day, DER SPIEGEL has continued to expose scandals – with far- reaching consequences in the world of politics and

DER SPIEGEL

PHOTO

DER SPIEGEL’s editors-in-chief:Klaus Brinkbäumer (deputy editor-in-chief), Mathias Müller von Blumencron, Georg Mascolo and Martin Doerry (deputy editor-in-chief)

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Beijing or New York – can access the entire archives online from his or her desk.

The photo archives have evolved histori-cally and cover 65 years of international political events. What started in 1947 as a simple box of photographs for the first edi-tion of DER SPIEGEL has grown into a com-prehensive analogue image archive. Since the beginning of 2000, most new images have been stored digitally. Picture editors can access these images directly and copy them digitally into their layouts.

The news desks and departments of all the SPIEGEL Group’s products are support-ed by more than 70 highly specialised researchers who assist them in their investi-gations within the SPIEGEL archives, the Internet and information databases all around the world.

In addition to proofreading and research, the main task of the experts in the archives is “fact checking”, or verification. They check journalistic texts for plausibility and verify all the facts such as names, dates and quotations. The same holds for pictures and diagrams. Articles that have been checked in this way, and where necessary corrected, ensure the high quality of DER SPIEGEL’s journalism.

Der SPIEGEL sold an average of 950,000 co-pies every week in Germany and abroad in 2011. Issue number 38/2001 (“The Terrorist Attack: War in the 21st Century”) of DER SPIEGEL sold more copies – 1,446,325 – than any other in the magazine’s history. Week after week, some 6 million Germans read DER SPIEGEL, that is 9 percent of the population aged 14 or above, making it one of the most widely circulated and frequently read commercial magazines in Germany.

For many years now DER SPIEGEL has been required reading for anyone with a special interest in political, economic and cultural affairs. In Germany, the influentials and the information-hungry read DER SPIEGEL.

Another feature that characterises SPIEGEL readers is their high degree of loyalty to the magazine, a result of its jour-nalistic quality and continuity. This is reflect-ed on the one hand by the number of subscribers, which continues to rise and currently lies at over 450,000. On the other hand, it can also be seen in the intensity with

business. Last year, its journalists exposed German plans to sell tanks to Saudi Arabia; they also described the improper dealings of the cosmetic surgeon Werner Mang, as well as the affair surrounding the bankruptcy of the company Beluga Shipping. In addition, SPIEGEL journalists have researched a wealth of exclusive stories in connection with the economic and financial crisis.

On 7 November 2002, Rudolf Augstein – the “Journalist of the Century” (“Medium Magazin”) and “World Press Freedom Hero” (International Press Institute) – died aged 79. At the memorial service in Hamburg’s main Church of St. Michael, Johannes Rau, who was the German president at the time, remarked that “without him, Germany will be a poorer place.”

Since February 2008, Georg Mascolo and Mathias Müller von Blumencron have been DER SPIEGEL’s editors-in-chief. Before this, Mascolo, born in 1964, was one of the two bureau chiefs in charge of the Berlin office;

which people read the magazine: on average they spend about two and a half hours on each issue. (Source: copy tests)

In surveys, readers have repeatedly confirmed DER SPIEGEL’s outstanding competence and its unique position as a news magazine. They find it intellectually stimu-lating and comprehensively informative, and they feel that it allows them to find out what is going on behind the scenes.

The digital version of DER SPIEGEL started up in February 2010, initially as an app for

the iPhone and iPod touch. Following the launch of a web app in November 2011, SPIEGEL digital is now available as a cross-platform application: the entire editorial contents of the news magazine, as well as supplementary multimedia features – vid-eos, panoramic photographs and interacti- ve diagrams – can be viewed on any digital device, whether mobile, like smartphones and tablets, or stationary, like laptop and desktop computers. The digital SPIEGEL can be downloaded every Sunday, from 8 a.m. onwards, in a format optimised for the device in question, and can then be perused without Internet access.

and Mathias Müller von Blumencron, born in 1960, was the editor-in-chief of SPIEGEL ONLINE.

Last February, the SPIEGEL editors- in-chief also assumed overall responsibility for all the editorial products distributed through digital and online media channels. As a result of the restructuring, the responsi- bili ties of the two editors-in-chief were re- assigned: Georg Mascolo took sole charge of the news magazine DER SPIEGEL, assisted by Dr. Martin Doerry (1955), who has held the position of deputy editor-in-chief for many years now, and – since autumn 2011 – Klaus Brinkbäumer (1967), also acting as deputy editor-in-chief, who had previously been the head of the editorial desk. Mean-while, Mathias Müller von Blumencron is in sole charge of all digital products offered by the SPIEGEL brand, including SPIEGEL ONLINE.

The expenses for its news operation are one of the largest items in DER SPIEGEL’s budget, alongside the cost of paper and print-ing – and at the same time they represent an investment into the quality, originality and reliability of its information.

The SPIEGEL archives contain more than 50 million text documents and 5 million pic-tures: in electronic form, on microfilm and on paper. Over 300 publications in 15 languages are regularly scrutinised. This puts the SPIEGEL archives among the largest media archives in the world.

Modern information technology was introduced back in 1990. Since then, a data-base tailored to the needs of the print and online journalists has taken over from the classical SPIEGEL archives. Every SPIEGEL journalist – whether in Hamburg, Berlin,

DER SPIEGELDER SPIEGEL

ILLUSTRATIONS

Rudolf Augstein on the cover page of DER SPIEGEL: issue number 45/1962 (being arrested during the SPIEGEL Affair) and number 46/2002

FACTS

FIRST ISSUE: 4 January 1947FREQUENCy: WeeklyEDITORS-IN-CHIEF:

Georg Mascolo, Mathias Müller von Blumencron; Deputies: Klaus Brinkbäumer, Martin Doerry AVERAGE PAID

CIRCULATION IN 2011:

954, 436 (IVW)COVERAGE:

6.33 million readers (MA 2012/I)

“The primary aim is to inform; but informing properly in itself means changing.” RUDOLF AUGSTEIN, 1964

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SPIEGEL WISSENSPIEGEL GESCHICHTE

The knowledge of the worldThe stories behind history

SPIEGEL WISSEN has been published as a series in its own right four times a year since 2009. Its look is based on the proven design of the SPIEGEL GESCHICHTE series. Its layout brings out key points using aesthetic, high- quality illustrations and photographs, which appeal equally to the mind and the senses. Knowledge is also imparted by means of care-fully crafted infographics.

Each issue is devoted to a single subject, which is covered comprehensively and in depth. The relevant facts are presented in such a way that readers can form their own opinion even about complex questions. The impeccable language of the reports ensures that reading them is always a pleasure. In addition, practical suggestions, addresses and recommended reading lists provide further concrete benefits.

Most reports are written by knowledgeable SPIEGEL staff writers, many of them from the Science department. All the interviews are conducted with leading experts in their field. Readers can be sure they are learning about the state of the art in the field of science.

The range of subjects covered by the series is far-reaching. SPIEGEL WISSEN, which is also available by subscription, provides precise answers to the great questions of life and reveals what will be possible in the future. The series often focuses on human beings, as when it deals with important issues in the field of medicine and education. The first issue examined a key psychological to pic: “My Self. The Secret of a Special Rela-tion ship.” More than 100,000 copies were sold right from the start.

The February 2010 issue was devoted to a very important subject, though one which is still too often treated as a taboo: demen-tia. More and more people in our greying society are suffering from Alzheimer’s and similar conditions – a fate that is also a heavy blow to their relatives. The following year, the issue entitled “The Overtaxed Self” dealt not just with burnout and depres-

SPIEGEL GESCHICHTE continues the series of monothematic SPECIAL issues dealing with historical matters, which were successfully published for many years. Whether they were about the First or the Second World War, about Greek antiquity, the “martial reform state” of Prussia or the story of the USA – readers displayed a keen interest and their response was often highly enthusiastic. Initially the special issues were published sporadically; from 2007 onwards they appeared four times a year.

The programme was considerably expand-ed at the start of 2009. A new issue is now released every two months, each with the same high quality of content: informative and with lavish visuals. Each issue includes contributions by renowned historians, poli-tical scientists and archaeologists, in addi-tion to articles by knowledgeable SPIEGEL staff writers. Exhaustive interviews, details of relevant museums and recommended reading lists round off the offer. The cover and layout were specifically designed for

sion, but also with the difficulty of distin-guishing between the different conditions, and potential ways of avoiding them. Readers displayed such an intense interest in this to-pic that the first issue of 2012 will be devoted to the causes and consequences of excessive stress, and will present strategies for dealing with them.

SPIEGEL GESCHICHTE: with its silver-grey border, the magazine is instantly recognisa-ble as a high-quality, sophisticated product. Six times a year, readers with an interest in historical and cultural matters are given the chance to examine a particular event or peri-od in great depth, vividly portrayed in all its facets. Meanwhile, SPIEGEL GESCHICHTE has also attracted a large number of loyal subscribers.

Making the past come alive and easier to understand – while this is the declared aim of the series, it must not be pursued at the cost of accuracy. All the facts are checked, and the analyses reflect the results of the latest historic research.What could have been more appropriate for the launch of the series than to examine the decline of the Roman Empire? For centuries, Rome was the superpower of the ancient world – until, for a range of different reasons, it went into decline. Since that first issue, SPIEGEL GESCHICHTE has looked at nu-merous topics: Jerusalem, the “Birthplace of Religion”; a chronicle of capitalism since the Middle Ages; the varied fate of the German people in the East; and the history of Japan.The first issue of 2012 was devoted to the Tsar-dom and the Russian Empire, which over a period of 500 years rose to become a world power – until it fell apart in the turmoil of the Revolution. Even today, the Russia in which Vladimir Putin is once again running for president is still shaped by tsarist traditions.

FACTS

FIRST ISSUE: 27 January 2009FREQUENCy: Six times a yearNUMBER OF PAGES: 148EDITORS-IN-CHIEF:

Georg Mascolo, Mathias Müller von Blumencron; Deputies: Klaus Brinkbäumer,Martin Doerry EDITORS:

Dietmar Pieper; Annette Großbongardt, Norbert F. PötzlAVERAGE PAID

CIRCULATION: 127, 219 (IVW IV/ 2011)

FACTS

FIRST ISSUE: 21 April 2009FREQUENCy: Four times a yearNUMBER OF PAGES: 132EDITORS-IN-CHIEF:

Georg Mascolo, Mathias Müller von Blumencron; Deputies: Klaus Brinkbäumer,Martin DoerryEDITORS:

Dietmar Pieper; Annette Großbongardt, Norbert F. Pötzl

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SPIEGEL JAHRES-CHRONIK„DEIN SPIEGEL“

Der SPIEGEL for enquiring children The topics of the year

„Dein SPIEGEL – einfach mehr wissen“ (Your SPIEGEL – simply knowing more) is the first news magazine for children between the ages of 9 and 14, and has been on sale on a monthly basis since September 2009.

“Dein SPIEGEL” covers topics from the fields of politics, nature and technology, and in cludes reports from all over the world, pre-sen ted in an informative and entertaining way. The style of writing and the layout means that serious contents from DER SPIEGEL are presented in a way appro priate to children. The magazine is clearly struc-tured by means of its colour scheme, with an overall look that emulates the classic SPIEGEL magazine.

“Dein SPIEGEL” meets its young readers at eye-level: it is instructive but not school-masterly or bookish. Infographics and illus-trations help to present complex interrela-tionships in comprehensible ways.

The magazine includes all the classical sections of a news magazine, but weighted in line with children’s own interests. Hence

The annual chronicle SPIEGEL Jahres-Chronik has been published ever since 1997 and is the most successful annual special is-sue on the market. The chronicle of the most important events in 2011 was 228 pages long, presenting a large number of pictures in a spacious layout. 310,000 copies were printed.

Readers learn everything that was impor-tant in the year that has just ended – in the field of politics and business, of course, but also in culture, science and sports. What did people talk and argue about in 2011, what made them angry, what upset or dismayed them?

The year 2011 saw an unusually large num-ber of historic events. For one thing, there was the ongoing crisis on the global financial markets, in the wake of which the euro tot-tered and countries like Greece went virtu-ally bankrupt. Japan was hit by a tsunami and Germany responded by turning its back on nuclear power. But it also saw the Greens

nature and technology receive more cover age than business and economics, for example. Jokes, comic strips and puzzles provide en-tertainment and relaxation. But what is most important: the magazine takes its young read ers seriously.

“Dein SPIEGEL” was the idea of SPIEGEL writers headed by DER SPIEGEL’s deputy editor-in-chief Martin Doerry. Its editors are assisted by SPIEGEL writers and document-alists from all the magazine’s news offices. Correspondents from all over the world write reports for “Dein SPIEGEL” – from China, Russia, Africa or America, for exam-ple. Child reporters are also given a chance to write extensively in every issue, as well as conducting interviews with well-known politicians, athletes and artists.

“Dein SPIEGEL” now sells some 65,000 copies a month, with each issue reaching 114,000 readers (KidsVA 2011) who spend about two hours reading the magazine (accord-ing to a survey among its readers). Ninety-three percent of them read “Dein SPIEGEL” virtually from cover to cover (KidsVA 2011).

Another remarkable feature of “Dein SPIEGEL” is that it is not only read by child-ren, but also by their parents: 86 percent of them read or browse through “Dein SPIEGEL” (KidsVA 2011), making it a chil-dren’s magazine with a family dimension.

“Dein SPIEGEL” also reaches young readers on Facebook, where the topics covered in the individual issues are regu larly discussed.

propelled to new heights, the FDP reduced to insignificance, and the SPD reasserting it-self. US special forces killed Osama bin Laden; and peace-loving Norway mourned the victims of a massacre. In addition to such mo-mentous events, the author Hans Fallada en-joyed an unexpected comeback, and the final film in the Harry Potter series was released.

The section “Everyday Heroes” includes portraits of Sebastian Vettel and Martin Kaymer, but also of US General David Pet-raeus. SPIEGEL staff writers such as Ullrich Fichtner, Dirk Kurbjuweit and Christoph Reuter analyse all that happened – and all that remains. In interviews, renowned ex-perts, such as the historian of economics Hans-Joachim Voth, reveal how long they think the euro will still be around; and US author Robert Kaplan explains why the glo-bal powers USA and China are competing with each other in the Indian Ocean in the 21st century.

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DER FALL DAVISKinder demonstrieren gegen RaymondDavis, der Pakistaner mitten auf derStraße getötet hat. Der Fall löst eineantiamerikanische Welle und diploma-tische Konflikte aus, sogar US-Präsi-dent Obama mischt mit. SEITE 60

FACTS

FIRST ISSUE: 17 December 1997EDITORS-IN-CHIEF:

Georg Mascolo, Mathias Müller von Blumencron; Deputies:Klaus Brinkbäumer,Martin Doerry EDITOR:

Gerhard Spörl

FACTS

FIRST ISSUE: 1 September 2009FREQUENCy: MonthlyEDITORS-IN-CHIEF:

Georg Mascolo, Mathias Müller von Blumencron; Deputies: Klaus Brinkbäumer, Martin Doerry EDITORS:

Ansbert Kneip, Bettina StiekelAVERAGE PAID

CIRCULATION: 67, 326 (IVW IV/2011)

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UNISPIEGELKULTURSPIEGEL

At the heart of student lifeGermany’s biggest cultural magazine

UniSPIEGEL is the magazine for students. When it was first published, in 1998, the acade mic world was a very different place: “elite university” was a dirty word back then, and doctorates were beyond fault. Since then, many German states have introduced tuition fees – and most soon got rid of them again. Pupils finish school a year earlier now, and as a result some 2.5 would-be academics are rubbing shoulders at German universities. In stead of receiving a Diplom or a Magister, they are now awarded Bachelor’s and Master’s degrees. The scandal surrounding the plagia-rised doctoral thesis of then Defence Minister Karl-Theodor zu Guttenberg has called into question the time-honoured institution of PhDs in times of copy-and-paste.

The student magazine of DER SPIEGEL has covered all these changes. What the edito rial staff is most interested in, however, is a faith-ful depiction of that exciting decade in one’s life between the ages of 20 and 30 – of the everyday routine but also of fringe activities and the unique. UniSPIEGEL is perfectly prepared to tackle awkward issues too: How does an autistic person manage to struggle through university? Why do so many stu-dents suffer from depression and total exhaustion? What is it like for a young per-son to be studying in Syria in times of state terrorism?

Since such thought-provoking articles need to be accompanied by some lighter musings too, they are flanked by cheerful stories and articles that keep track of the lat-est trends without adopting them blindly. On the contrary, like its parent magazine, Uni-SPIEGEL views itself as a critical observer.

Examining issues analytically and from all angles while at the same time being firmly rooted in student life – this is the same approach with which UniSPIEGEL presents particularly attractive overseas universities. Columnists report on the nightlife in German university towns as well as their adventures

Why do people actually read Kultur- SPIEGEL? Because it keeps us informed about the most important cultural events, was the reply given by 95 percent of readers. Because it is fun, said 85 percent. To inform and to entertain – that, in a nutshell, is the philosophy of KulturSPIEGEL, which is en-closed with DER SPIEGEL as a supplement on the last Monday of every month. It pre-sents the most exciting films in the cinemas, the best pop albums, the most inno vative computer games and the latest discoveries in the field of literature.

KulturSPIEGEL offers an overview, in-sights and in-depth coverage, using portraits, interviews and background reports as well as a detailed schedule of events to describe who and what really is interesting and which events will indeed be as exciting as they pro-mise.

However, the magazine does not confine itself to the big issues of the month ahead,

in far-off lands, and SPIEGEL staff writers review films, books and CDs that are parti-cularly interesting to students.

Leaving university to embark on a pro-fessio nal career is another recurring topic in UniSPIEGEL. Which subjects will give me good chances of finding a job afterwards? What is the right way to apply for a job? Which industries have the brightest future? Students who read UniSPIEGEL on a regular basis can keep an eye on their career options without having to reach for dry vocational guides.UniSPIEGEL has positioned itself as an in-dependent product alongside DER SPIEGEL, while still profiting from the strengths of the latter – numerous journalists write for both magazines.

The editorial staff of UniSPIEGEL regards it as a magazine that knows what is going on in the minds of twenty-somethings. It knows what touches and what moves this genera-tion – but it does not presume to tell students what they ought to think. This mix is a huge success: every issue is picked up by some 570,000 readers (AWA 2011), making Uni-SPIEGEL the most popular student maga-zine in Germany. In addition, the Uni-SPIEGEL section at SPIEGEL ONLINE is the most successful German website for students.

but also keeps a close eye on the cultural avant-garde in pop, literature, art, design, fashion and architecture. The general mood of the times is scrutinised in serious, but also in tongue-in-cheek analyses: Why have dachshunds suddenly become so fashion-able? Do we have to learn to go over the top more often? Every month, in the “Ghostwrit-er” column, Ralf Husmann, the scriptwriter behind the television series “Stromberg”, writes on behalf of celebrities – he explains how to provoke people as Thilo Sarrazin does, or he invents the secret diary of Günther Oettinger on the Stuttgart 21 project.

KulturSPIEGEL is characterised not only by a sound intuition for trends, zeitgeist and the next important star, but also by its orig-inal approach to the topics it covers, its lay-out and creative illustrations. Internationally renowned illustrators and photographers regularly contribute to the magazine. In 2011, the British artist Spilsbury received an honourable mention from the Art Directors Club (ADC) for his caricatures for the co-lumn “Darf man das?” (Is That Allowed?).

The magazine aims to whet your appe-tite for culture, but it also wants to make a cultural contribution itself. That is why KulturSPIEGEL has, for some time now, been releasing very successful CD and DVD edi-tions. Today, KulturSPIEGEL is Ger many’s largest producer of so-called media editions, selling 1.4 million DVDs, for example.

Every day, a number of special recommen-dations are served up at www.kulturspiegel.de and www.facebook.com/kulturspiegel, in the “Tageskarte” (menu of the day), which brings to your screen exclusive music and book reviews, insider art tips and even – eve-ry Sunday – a culinary recipe, presented and prepared by hobby cook Peter Wagner. And those who wish can subscribe to the weekly KulturSPIEGEL e-newsletter at the SPIEGEL SHOP – or become a fan of KulturSPIEGEL on Facebook.

FACTS

FIRST ISSUE: 6 July 1998FREQUENCy: Six issues a yearEDITORS-IN-CHIEF:

Georg Mascolo, Mathias Müller von Blumencron; Deputies:Klaus Brinkbäumer, Martin DoerryEDITOR: Rafaela von BredowDURCHSCHNITTLICH

AVERAGE CIRCULATION

IN 2011: 249,576 (IVW)

FACTS

FIRST ISSUE: 29 May 1995FREQUENCy: MonthlyEDITORS-IN-CHIEF:

Georg Mascolo, Mathias Müller von Blumencron; Deputies: Klaus Brinkbäumer, Martin DoerryEDITOR: Marianne WellershoffAVERAGE PAID

CIRCULATION 2011:

885,251 (IVW)

ILLUSTRATION

Award-winning Spils bury illustration for the column “Is That Allowed? – Wearing your hair like Gretchen” (Issue 6/2010)

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COMMITMENT TO EDUCATION AND PROMOTING yOUNG TALENTCOMMITMENT TO EDUCATION AND PROMOTING yOUNG TALENT

PHOTO

DER SPIEGEL’s editor-in-chief Georg Mascolo with the producers of the school magazine “Innfloh”, the overall winners in 2011

PHOTO

Discussion with Hape Kerkeling at the Johannes Gutenberg University of Mainz

“SPIEGEL Discussion – Live at the Univer-sity” was launched in the summer term of 2007 and has now become firmly established at German universities, with eight events a year. For the past ten semesters, SPIEGEL staff have been discussing current issues in front of student audiences, talking to experts and public figures from the fields of politics, media, culture, sports and society. Their guests have included the then German pre-sident Horst Köhler, former foreign minister Joschka Fischer, retired German president Richard von Weizsäcker, writer Charlotte Roche, the film-maker Volker Schlöndorff, television entertainer Harald Schmidt, foot-ball manager Oliver Bierhoff, actress Anke Engelke and the architect Daniel Libeskind.

Exciting topics, a wide range of important personages and controversial debates – this mixture continued to characterise “SPIEGEL Discussions – Live at the University” in 2011 too. The actor Hape Kerkeling had the audience in stitches as he switched to and fro between his alter egos Siggi Schwäbli, Uschi Blum and Horst Schlämmer, talking about the criticism in the media of his television and cinema productions, and just as openly about his own fraught relationship with the tabloid Bild and Germany’s gruelling enter-tainment business.

Political pro Peer Steinbrück had some harsh words for the crisis management of the present government and recommended that Germany should pursue three strategies in order to deal with demographic change: “education, education, education”. Heiner Geißler discussed the new penchant for dispute among the German people, and its effect on politics. In Weihenstephan Ilse Aigner, the Minister of Food, Agriculture and Consumer Protection, responded to questions about agricultural reform put to her by a well-prepared audience of students in a packed auditorium. And at FH Aachen, NASA manager Jesco von Puttkamer delight-ed his audience with a witty account of his

For 16 years, now, SPIEGEL-Verlag has been seeking out the best budding jour-nalists of the year and awarding them the SPIEGEL Prize for School Magazines.

The award is divided into seven categories which are endowed with 300 to 1000 euros, depending on the category and placement. Editorial teams can enter their magazines in the four categories Content, Cover Picture, Layout and Online Presentation; whereas individuals can enter their contributions to school magazines in the three categories Reportage, Interview and Photo. In assessing the entries, the age and type of school are also taken into account. The Award for School Magazines was brought into being by the senior editors of DER SPIEGEL. The jury, headed by deputy editor- in-chief Martin Doerry, consists of experi-enced staff writers, assisted by an actual school pupil. They reserve the right to award special prizes for special achievements. “The jury takes its work very seriously, and sets professional standards in assessing the en-tries,” says Doerry. “The Prize for School Magazines aims to motivate young, talented journalists and to promote them.”

adventurous life and the future of manned spaceflight. Three teaching magazines per year have been produced by SPIEGEL-Verlag for high schools since autumn 2002, in association with the publishing company Ernst Klett Verlag Stuttgart. These deal with current issues that are inadequately covered by conventional textbooks. The teaching maga-zines are based on revised articles from newspapers, magazines and the Internet. They are at least 52 pages long, with an initial run of 5,000 copies.

For each teaching magazine, additional dossiers are available at www.schulspiegel.de. These supplement the print issue and are designed to promote the pupils’ media com-petence.

At the festive prize-giving ceremony in Hamburg’s SPIEGEL House on Ericusspitze, the young journalists are not only honoured; they also get a taste of what everyday life is like for a journalist. They attend the tra - d itio n al Monday conference as guests, after which they have the opportunity to glance over the shoulders of the pros in the various departments.

Around 700 prize-winners have been invit-ed to the award ceremony in Hamburg since 1996; and many of them have gone on to turn their “hobby” into a fulltime profession, work-ing as trainees, freelance writers or editors at SPIEGEL ONLINE, DER SPIEGEL, Die Zeit, jetzt.de, the FTD and other media.

For this year’s competition, SPIEGEL Ver-lag is cooperating with DasTelefonbuch Servicegesellschaft mbH and SOS Children’s Villages throughout the world. Every year, the competition starts with an invitation to submit applications in October, ending the following June with the presentation of the awards. The competition is managed and super vised by the SchulSPIEGEL depart-ment of SPIEGEL ONLINE.

Forging young talents Competent and controversial

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SPIEGEL ONLINE

SPIEGEL ONLINE (www.spiegel.de) is the leading news site on the German-speaking Internet: fast, up-to-date, precise, offering back ground information and entertainment. More than 130 journalists provide news, analyses, interviews, commentaries, videos and photographs round the clock – available free of any charge on the Web, on smart-phones and tablet computers. The news staff, which has received many journalism awards, is divided into the departments Poli tics, Business, Panorama, Sports, Culture, Net-world, Science, Uni- and SchulSPIEGEL, KarriereSPIEGEL, Travel, Motoring, Multi-media and Video, Forum, SPAM (satire) and the portal for contemporary history eines-tages, as well as the English-language edition SPIEGEL International. At the Berlin offices, 14 SPIEGEL ONLINE reporters maintain close contact with the government and the various political parties, as well as the cor porate and cultural scene in the German capital. A reporter in Düsseldorf covers the Rhineland and the Ruhr.

On an international level, SPIEGEL ONLINE draws on a more extensive network of inter-national correspondents than any other German online medium. It has offices in Washington, New York, London, Moscow, Beirut and Islamabad. SPIEGEL ONLINE reporters are constantly visiting major events and areas of conflict around the world. The ONLINE journalists are support-ed by the national and worldwide network of correspondents for DER SPIEGEL.

From breaking news to detailed background reports, SPIEGEL ONLINE sheds light on every aspect of the most important news. The Arab uprisings, the consequences of the earthquake in Japan, and the European cre-dit crunch – the news desk covered them all, providing extensive information including up-to-the-minute news on the ticker, reports, analyses, commentaries and the most com-prehensive multimedia and infographic

specials on the German-speaking Internet. On the day of the Japanese tsunami alone, SPIEGEL ONLINE recorded more than 57 million page views (clicks) and 8.3 million visits. The average number of readers (unique visitors) is around 10 million per month.

SPIEGEL ONLINE is the most frequently cited German Internet medium in the press, on radio and on television.

The offer is being expanded all the time. In January 2011, SPIEGEL ONLINE launched a columns section entitled S.P.O.N. Every day, high-profile authors comment on a topi-cal issue from the field of politics, business, culture, society or Internet policy.

In March 2011, SPIEGEL ONLINE and manager magazin launched the new KarriereSPIEGEL, whose editorial staff provides useful and entertaining information on the career world: be it the right way to apply, or switching to a new job. From the very start, the portal recorded up to 30 mil-lion page views a day, corresponding to some 1.3 million readers a month – and easily mak-ing it the front-runner among the job- and career-oriented websites in Germany.

At the start of the 2011/12 season of Germany’s Bundesliga, SPIEGEL ONLINE introduced a new service for football fans, providing live data on all the premier league games in real time. Which teams took a shot at their opponents’ goal, and how often? How many kilometres did a player run, and how many duels did he win? Vivid diagrams provide all the information at a glance. For selected games, the performance of individ-ual players is presented immediately after the final whistle in the form of an animated 3D diagram. These pictures alone achieve up to 1 million page views.

In the field of social networks, too, SPIEGEL ONLINE has a strong presence. Two full-time journalists attend to more than 350,000 registered fans on several Facebook

Number one on the news web

PHOTO

SPIEGEL ONLINE editor-in-chief Rüdiger Ditz with his deputy Jule Lutterroth (in front), Roland Nelles, a member of the chief editorial staff, and the deputy editor-in-chief Florian Harms

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SPIEGEL ONLINESPIEGEL ONLINE

GRAPH

Number of visits to SPIEGEL ONLINE as per 2011

FACTS

ONLINE SINCE:

25 October 1994EDITOR-IN-CHIEF: Rüdiger Ditz; Deputies: Florian Harms, Jule Lutteroth; editor-in-chief staff member and head of the Politics department: Roland Nelles AVERAGE NUMBER

OF VISITS PER

MONTH IN 2011:

145,622,350 (IVW)

NUMBER OF UNIQUE

VISITORS PER MONTH:

9.84 million users, avg. (AGOF internet facts 2011-10)

PAGE VIEWS

First recorded in March 1995, at 174 000 views

SEPTEMBER 2001

Terrorist attack on the World Trade Center in New York81,448,844 page views

MARCH 2003

A US-led alliance attacks Iraq

191,638,009 page views

MARCH 2011

Arab Spring, tsunami in Japan

1,105,039,278 page views

Today 10 reporters in Berlin, Hamburg and Washington produce web videos specifically for SPIEGEL ONLINE: background reports, topical reports and presented news. The mo-dernised layout of SPIEGEL ONLINE allows videos to be watched in a clearly structured window (known technically as a layer). Along with each film, users receive further recommendations from the editorial staff and can see at a glance which videos are the most popular with other users. The multi-media staff puts together complex video spe-cials to mark special events such as the re-alignment of Germany’s energy policies, or the 125-year anniversary of the motorcar. These are unparalleled on the German-speak ing Internet.

Colleagues at SPIEGEL TV produce “ kicker.tv” for SPIEGEL ONLINE and Kicker.de: three up-to-the-minute magazine programmes and background reports on Germany’s football leagues every day.

Every month, the videos on SPIEGEL ONLINE are accessed some 12 million times.

Live television on SPIEGEL ONLINE: since June 2011, SPIEGEL TV’s live stream has been broadcasting high-quality documen t-aries, analyses and reports round the clock. While viewing them, users can interact with and help shape the on-going programming of the Internet television channel. On top of this, new packages are added every week, dealing with the cover topic of DER SPIEGEL. By the end of 2011, the live stream was receiving some 1.8 million visits per month, with users remaining on the site for an average of 13.5 minutes, an unusually high figure for online media.

pages, posting and twittering selected articles and worthwhile facts from the Web, and offering a glimpse of how news offices operate. More than 600,000 users follow SPIEGEL ONLINE on Twitter, a number that is rapidly increasing. Furthermore, the news room is constantly expanding its pre-sence in new social media services, such as Google+, to get in touch with new users and continue to increase its coverage.

The forum at SPIEGEL ONLINE has grown substantially, too. With 45,600 topics, 5 million entries and some 182,000 registered users, it is the largest and most successful plat-form for debating current affairs in Germany.

SPIEGEL International – the English-language online service – has won over a loyal reader-ship with its own reports and features as well as the best of DER SPIEGEL and SPIEGEL ONLINE. It is also valued by policy-makers in the US capital Washington, DC, in Brussels and in the capital cities of Europe as a source of information and analyses, and in the top-scoring month of March 2011 it recorded more than 15 million page views. SPIEGEL

On mobile phones too, the entire SPIEGEL ONLINE offer is available free of charge. Articles, photographs, stock market infor-mation and the football score ticker are spe-cially modified for the respective device and display resolution. The videos at SPIEGEL ONLINE can be viewed on 3G devices. The electronic edition of DER SPIEGEL is also available to subscribers via the mobile por-tal. Improved RSS feeds permit users to subscribe to all the news reports from a de-partment of their choice, to all the main news or to the videos.In addition to m.spiegel.de, the site for mo-bile devices, free apps are available for the iPhone and for Android phones. All articles and videos can be forwarded via Twitter and Facebook, and the iPhone app allows them to be viewed offline too, thanks to the pack-and-go functionality. From its launch in March 2011 until the end of November, the iPhone app was downloaded 820,000 times, while the Android app exceeded 360,000 downloads. On average, SPIEGEL ONLINE’s entire offer for mobile devices achieves around 25 million visits every month.The topical news on SPIEGEL ONLINE is augmented by comprehensive service tools. The stock-market section, jointly operated with manager magazin online, offers readers in-depth information on the financial mar-kets. The Bundestag Radar and the Party Donations Overview turn Berlin’s Reichstag into a transparent parliament for readers. In addition, there is an online TV guide, an en-cyclopaedia of countries and Gutenberg.de, the largest freely accessible pool of German literary texts on the Web.

ONLINE as a whole is the most important German information platform for readers abroad. More than 25 million visits are count-ed every month from users located outside Germany.

The SPIEGEL ONLINE portal einestages is the leading German-speaking community for contemporary history. Every day, its edi-torial staff publishes articles on everything from pop culture to the Second World War, from everyday stories to mystery historical pictures. Users can publish their own photo-graphs and articles and debate them with others. The aim is to build up a collective memory on the Internet in the form of a moderator-edited Web 2.0 project. The site now has more than 60,000 registered users, and contains some 40,000 photos and 3,000 articles. In the top month of June 2011, the site recorded more than 66 million page views.

SPIEGEL ONLINE VIDEO works closely with SPIEGEL TV in a collaboration that has been continuously expanded over recent years.

50100150200

201020092008200720062004 2005 2011 2012

millionen visits

millionen visits

millionen visits

millionen visits

“SPIEGEL ONLINE is the top address for exciting and reliable journalism on the German-speaking Internet. Millions of people view the site as their informational home, which accompanies them through the day.”RüDIGER DITz

JULy 2006

Football World Cup in Germany

437,018,954 page views

NOVEMBER 2008

US presidential elections, financial crisis628,678,116 page views

AP

dpa

dpa

Reu

ters

AF

P

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SPIEGEL TV

SPIEGEL TV has been around for more than two decades now. The aim was and still is to present classic, SPIEGEL-style journalism in a manner suitable for television. In the event, the new form of presentation used by SPIEGEL TV, its unconventional means of approaching topics and its fresh camera work have written television history. In the meantime, many others are trying to copy the original.

What started out in 1988 with SPIEGEL TV MAGAZIN has grown into a company with two of its own television channels that also collaborates with numerous public broadcasters and private channels.

The two formats SPIEGEL TV MAGAZIN and SPIEGEL TV REPORTAGE are broad-cast on RTL and Sat.1 and are firmly estab-lished on the television market.

SPIEGEL TV MAGAzIN is characterised by a rapid response to current events and care-fully researched, investigative background stories. The issues dealt with are taken from current German and international politics, business and society affairs. The 40-minute programmes, which are broadcast on RTL on Saturday evenings at 10.30 p.m., combine elements of the classical documentary with those of a topical political magazine.

SPIEGEL TV REPORTAGE is broadcast every Monday at 11 p.m. on Sat.1. The topics of the 25-minute format range from political, his-torical and society events to entertainment and science. The individual reports are com-piled by the programme’s own pool of repor-ters in Germany and abroad.

“Ein Tag schreibt Geschichte” (A Day Makes History) is the latest SPIEGEL TV format. It is broadcast on the television channel Vox and is unique, not only within German tele-vision. For twelve hours, SPIEGEL TV focu-ses on a single event which has profoundly changed the world. In hour-by-hour accounts,

the events of that special day are told and contemporary witnesses give their personal accounts of the crucial hours. The excellent viewing figures for the topics that have aired until now demonstrate that this special programming format is very popular with viewers. So far, the series has looked at the attacks on the World Trade Center on Sep-tember 11, 2001, and at April 30, 1945, the day on which Adolf Hitler and Eva Braun committed suicide. In 2012, Vox was pre-sented with the Kress Award for this pro-gramme.

Die GROSSE SAMSTAGSDOKUMENTATION is an equally unusual information programme, broadcast on Vox during prime time on Sat-urday night, from 8.15 p.m. to 0.15 a.m. This format, too, is devoted to a single topic, exa m- ining it minutely from various different angles. In 2010, the documentary “The Last Summer of the GDR” was nominated for the Grimme Prize.

DIE SAMSTAGSDOKUMENTATION is a 100- minute version that Vox broadcasts in addi-tion to the four-hour edition. With their mixture of entertaining reports and infor-mative documentaries, these programmes offer an alternative to the usual television entertainment on a Saturday evening. Films from the series have already twice been nominated for the German Television Prize: in 2008 “Enschede, 10:59 – Ten years after the ICE disaster”; and in 2010 “Locked up to be free – The women of Hoheneck”. In 2011, “Psychological terror – Stalking” received Weißer Ring’s prize for journalism.

For many years, SPIEGEL TV has also been producing high-quality documentaries for the leading broadcasters such as ARD, ARTE, the BBC, the Discovery Channel, National Geo-graphic and the ZDF. This gave rise to a 13-part archaeological series for the presti-gious “Terra X” slot on Sunday at 7.30 p.m. on the ZDF. The documentary “Gold Rush

Der SPIEGEL on air

PHOTO

Presenter Maria Gresz with the two editors-in-chief Steffen Haug and Marc Brasse

FACTS

SPIEGEL TV MAGAzIN

FIRST BROADCAST: 8 May 1988EDITORS-IN-CHIEF:

Marc Brasse (Dokumentation, coproductions and commissioned productions)Steffen Haug (MAGAZIN, REPORTAGE, Online)

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ASPEKT TELEFILMSPIEGEL TV

PHOTO

Still from the feature film “Schläge im Namen des Herren” with Matthias Habich, Leonard Curow, Alicia von Rittberg and Senta Berger

PHOTO

Markus Lanz has been presenting the show “Lanz kocht!” since 2008

PHOTO

Heads of programming Michael Kloft (SPIEGEL GESCHICHTE) and Katrin Klocke (SPIEGEL TV WISSEN)

PHOTO

Shooting of the docudrama “Munich 1972”

2011, and is available on all major and many local cable TV networks. On many platforms, the network also offers an auxiliary video-on-demand service. SPIEGEL TV WISSEN is a joint venture of SPIEGEL TV GmbH and Autentic GmbH.

Aspekt Telefilm (ATF) is a company belonging to the SPIEGEL Group which has offices in Berlin and Hamburg. It produces fictional television movies, feature films and series for the German market. Markus Trebitsch produced “Wie ein Licht in der Nacht”, starring Christiane Hörbiger, for ATF Hamburg, which was commissioned by ARD/Degeto and found an enthusiastic audience of 6.25 million viewers. The film “Stiller Abschied” is to be made in 2012, in which Christiane Hörbiger will play the part of a patient with Alzheimer’s.Trebitsch also developed the film “Der Ha-fenpastor” starring Jan Fedder – again for ARD/Degeto. This looks at the problems of people living in the Hamburg district of St. Pauli.In 2012 Trebitsch is producing “Arne’s Nach-lass”, in a coproduction with the NDR. This is based on a novel by Siegfried Lenz and thus continues the successful series of film adaptations of his books.Doris Zander is the producer in charge of the Berlin office. She realised the event mo-vie “Am Ende der Hoffnung” for Sat.1 (with Yvonne Catterfeld, Max von Pufendorf and Rosemarie Fendel), which has found buyers all over the world. The film is based on the SPIEGEL TV documentary “Operation Caesar – Die Jagd auf U864”. In autumn 2011, ATF Berlin produced the film “Schläge im Namen des Herrn” (with Senta Berger and Matthias Habich) for the ZDF, based on the best-selling book of non-fiction by SPIEGEL journalist Peter Wensierski. It is due to premier in the second half of 2012.

A themed DVD by SPIEGEL TV was once again included with several of the print edi-tions of DER SPIEGEL. The films deal with the subject of the magazine’s cover story and provide readers with an additional source of information. The issue with the DVD “The War of the Germans” was particularly success-ful. Some 1,212,000 copies of this issue were sold. Other DVDs have included “Frederick the Greatest – Triumph and Tragedy of a

on the Yukon”, produced in collaboration with National Geographic in the US, was broadcast in the same slot. A complex two-part documentary about “Siberia and the Germans” and an innovative two-part film on “Archaeology in Germany” are current-ly being produced.The much acclaimed 75-minute documen-tary “Schabowski’s Notes” was broadcast by the ARD. A 90-minute docudrama for the same network has just been completed, dealing with the Munich massacre during the 1972 Olympics and starring Peter Loh-meyer, Michael Brandner and Matthias Köberlin. Topical productions, such as “Africa’s Treasures” (with Marietta Slomka) and “The Arab Revolution”, have been creat - ed for the ZDF’s programming department, as well as various reports for its new pro-grammes “ZDF zoom” and “ZDF zeit”.

Prussian King” and “September 11 – The Day that Changed the World”.

Two high-quality editions were also pro-duced in collaboration with dctp.tv – “The Last Summer of the GDR” and “Blitzkrieg – The Principle of Surprise” – each consist ing of four DVDs, with an informative booklet and a total playing time of more than nine hours.

In June 2011, SPIEGEL TV launched its Internet television service: every day, a 24-hour live stream shows high-quality docu-mentaries, analyses and background reports. SPIEGEL TV can be reached via SPIEGEL ONLINE or directly at www.spiegel.tv.

“Lanz kocht!” – produced by SPIEGEL TV – is one of the classics among cooking shows. Every Friday evening Germany’s top chefs – including Johann Lafer, Horst Lich-ter, Cornelia Poletto, Alfons Schuhbeck and Sarah Wiener – get together to cook a meal, chat and talk shop. In 2008, Markus Lanz took over the helm of the television cooking flagship from Johannes B. Kerner.

SPIEGEL GESCHICHTE has been broadcasting a full-range channel via the pay-TV operator Sky since 4 July 2009. SPIEGEL TV coordi-nates the programming and last year contri-buted 200 hours of material for first-time broadcast. This included magazine pro-grammes, its own productions and also adap-tations of international documentaries. The response from audiences has been very posi-tive, especially about topics from the fields of contemporary history and politics. At the 2012 Mira Awards, SPIEGEL GESCHICHTE received a special award for Best Event Programming on the subject of “Ten Years after 9/11”.

SPIEGEL TV WISSEN is the second successful pay-TV channel operated by SPIEGEL TV, with some 1.8 million subscribers. The chan-nel offers round-the-clock programming on interesting topics from the field of social and cultural affairs, science and technology, as well as human beings and nature. It is charac-terised by numerous new SPIEGEL TV pro-ductions. At the Mira Awards in January 2012, the jury nominated Tim Mälzer in the category “Best Presenter” for his programme “Iss richtig” (Eat Well). The channel has been produced in HD technology since October

“Great material from the field of history, society and politics, told in a modern way and from a fresh perspective – that is SPIEGEL TV.”MARC BRASSE

“Investigative, profound, moving. SPIEGEL TV stands for independent and innovative television journalism.”STEFFEN HAUG

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MANAGER MAGAzIN

manager magazin is the monthly business magazine for professional decision makers and managers in Germany. Its guiding prin-ciple for 40 years now: first-hand business information.

The magazine soon developed its own trademark: investigative corporate stories, exposing mismanagement in German corpo-rate headquarters. This positioning makes manager magazin a solitaire among business magazines, even today. Thus it was manager magazin that first informed its readers about the shenanigans surrounding the private bank Sal. Oppenheim, about the Porsche affair, or most recently about the plans of Axel Springer AG to get involved in the WAZ media group. “We set out to offer ex-clusive news and carefully researched back-ground stories in every issue,” says editor-in-chief Arno Balzer.

Exclusive information is one of the key elements of the magazine. Its team of jour-nalists has received numerous awards and carries out its research tenaciously and in-vestigatively to shed light on companies and their actions for its readers. No matter what topic manager magazin chooses – its lan-guage remains vivid and clear. Business stories are narrated, instead of being dressed up in reams of numbers.

It meticulously analyses the light and sha-dow of German companies and large multi-nationals. It portrays the strengths and weak-nesses of the doers of the business world. manager magazin supplies names and exclu-sive news about the top-level management of German companies, describes the true ba-lance of power, the winners and losers among executives and other key business figures.

manager magazin does not only criti - cise – it also points to outstanding corporate achievements. Examples from renowned companies provide inside insights and help managers to tackle their tasks – from per-sonnel and change management through to quest ions of strategy.

manager magazin explains to its readers the fundamental trends in the world of business. Detailed analyses of economic policy, along with carefully researched reports about technological innovations and the develop-ments on key international markets, provide reference points and aids to deci sion-making.

Its outstanding personal utility makes manager magazin an indispensable source of advice when it comes to advancing your own professional career. Together with ex-perts, manager magazin’s journalists provide a detailed overview of career opportunities and help you to deal with difficult situations at work. Experts in private finance provide information about the chances and risks inherent in different investment options, and thus offer top-quality investment advice. And the section entitled “private” gives read ers an exclusive glimpse of the different lifestyles of successful managers and entre-preneurs.

Since October 2011, manager magazin has also been published as a digital edition for tablets, PCs and Macs. The digital manager magazin augments the print edition with in-teractive diagrams as well as photo reports, and is already available from noon on the Thursday before the printed edition goes on sale. On the iPad and devices with a Safari or Chrome browser, the digital edition can be downloaded and read offline at any time.

Many readers have long considered manager magazin to be a reference business medium. It owes this reputation in part also to the numerous public events which the magazine regularly organises, such as the “Manager of the Year” award, the winner of which is chosen every year by a jury made up of re-nowned business experts. The competition to find the best company report is the most comprehensive compari-son of its kind in Germany, and at the same time one of the largest in Europe. A jury of recognised scientists and financial experts

PHOTO

The editor-in-chief of manager magazin, Arno Balzer (centre) with his deputies Martin Noé (l.) and Henrik Müller

First-hand business information

FACTS

FIRST ISSUE: 1 November 1971FREQUENCy: MonthlyCHEFREDAKTEUR:

Arno Balzer; Deputies: Henrik Müller, Martin Noé AVERAGE PAID

CIRCULATION IN 2011:

109,222 (IVW)COVERAGE:

600,000 readers (MA 2012/I)

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MANAGER MAGAzIN ONLINEMANAGER MAGAzIN

FACTS

PUBLISHER OF MANAGER

MAGAzIN ONLINE:

Arno BalzerSENIOR EDITOR:

Karsten StummAVG. NUMBER OF VISITS

PER MONTH 2011:

7,424,427 (IVW) AVG. NUMBER OF UNIQUE

VISITORS PER MONTH:

1.88 million users (AGOF Internet facts 2011-10)

medium and executive-level employees, medium and executive-level civil servants).

The manager lounge is an exclusive busi-ness club for executives who are already at the top management level of their compa-nies, or on their way to being there. This network (www.manager-lounge.com) is a meeting place for global-minded decision makers from all areas of business. Anyone applying to join the manager lounge is sub-mitted to an examination procedure involv-ing fixed membership criteria, thus ensuring a high level of exclusiveness. Members of manager lounge have access to an exclusive interdisciplinary network of executives and are thus able to confer directly with top man agers in other industries and sectors, and to benefit from each other’s advice.

To this end the members not only have access to a custom-made online platform, but also to various exclusive events at numerous national and international venues.

Furthermore the manager lounge is a valu-able and competent source of information for its members. Experts appointed by the manager lounge – all themselves members of the network – offer their expertise and experience in different areas of business and

scrutinises some 200 reports released by companies listed on the Dax, M-Dax, S-Dax, Tec-Dax and the European Stoxx50.

Since 1992, manager magazin has also been paying tribute to entrepreneurs, politi-cians and trade union officials for exemplary achievements – and for taking a stand against “despondency and mediocrity”. To date this Hall of Fame includes 53 prize winners, among them the legendary banker Hermann Josef Abs, the media magnate Reinhard Mohn, Karl Schiller, Otto Graf Lambsdorff and Hubert Burda. In the autumn of 2009 manager magazin also set up a “Hall of Fame for German Research”. This recognises

management, answering questions and giving advice. The offer is rounded off by archives that allow members to access case studies, industry and company reports as well as trend analyses.

scientists who have made an outstanding contribution to developing Germany as a research location.

The Art Compass is an annually compiled list ranking the world’s most famous con-temporary artists and has been published exclusively in manager magazin since 2008. In cooperation with art expert Linde Rohr-Bongard, the Art Compass was first published in the November 2008 issue of manager magazin. The Art Compass was developed in 1970 by the business journalist Willi Bongard. Since his death, in 1985, the list has been continued by Linde Rohr-Bongard.

manager magazin online started in 1998. When the online news staff was expanded, an independent offer of information was es-tablished. www.manager-magazin.de offers premium content in the fields of business, finance, politics, careers and lifestyle.

Every day, its journalists provide users with the most important business news, swiftly and reliably, combining topicality with background information on the topmost jour nalistic level. manager magazin online is an important guide for users, because the news is analysed, commented on and rated in detail.

The offer of exclusive news is constantly growing, and manager magazin online is often cited by news agencies and other busi-ness publications.

Forty percent of those who use manager magazin online are business executives in the German corporate sector (medium and large self-employed, freelance professionals,

“We find exciting topics, research them in depth and then publish soundly crafted reports. Because of this, manager magazin is able more than any other magazine to create a strong emotional bond with its readers. People are either enthusiastic or angry about stories published in manager magazin – in either case they spark off discussions.” ARNO BALzER

PHOTO

Karsten Stumm (r.), the managing senior editor of manager magazin online, and the production editor Kai Lange

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HARVARD BUSINESS MANAGER

PHOTO

Christoph Seeger, editor-in-chief of Harvard Business Manager, with his deputy Lothar Kuhn

Harvard Business Manager (HBM) is an in-dependent journal for practical management topics. As the expanded German edition of the US magazine “Harvard Business Review” (HBR), the world’s most respected management journal, it augments the best articles from the HBR with selected articles by German-speaking experts. The monthly magazine reports on innovative approaches in corporate management and presents information about management trends and pioneering strategies, as well as their practi-cal implementation.

Harvard Business Manager sets out to afford management executives new perspec-tives and to keep them up to date concerning practically relevant management issues. One distinguishing feature of the magazine is that its articles are written by specialist writ-ers from scientific and practical back-grounds. This means: top managers and business consultants report about their con-crete experiences in corporate operations, and professors at leading American and European universities and business schools publish their latest research results here. The authors are among the best experts in their field; they have acquired their insights during years of study and professional experience.

The Hamburg staff of Harvard Business Manager fulfils three functions. Firstly it carefully selects the authors and topics for the forthcoming issue. Secondly it serves as a journalistic partner for the experts. Month after month, for example, it prepares the knowhow to be “learned from the leaders” in such a way as to be useable in practice, informative and easy to understand. Third-ly, the editorial staff complements this offer with its own analyses and interviews with management masterminds.

Thanks to this mixture of topics, Harvard Business Manager is one of the most success-ful of the eleven foreign-language editions of the “Harvard Business Review” published in Asia, Europe and Latin America. About 23,000 copies of HBM are currently sold

during an average month, three quarters of these going to subscribers; the rest reach their readers via newsagents and railway sta-tion book stores. Compare that with 1979, when the magazine was in its first year and sold just under 2900 copies. Back then it was still published on a quarterly basis.

Four times a year, so-called Harvard Business Manager Editions are published as special issues. These offer background infor-mation about key issues in innovative cor-porate management. For this purpose, HBM editorial staff selects the best articles from Harvard Business Manager about the topic in question and puts them together in a sin-gle issue – with an introduction by the edi-tor-in-chief. As well as expert articles, each Edition contains a Harvard case study with a range of possible solution scenarios. At the moment, more than 30 Editions are avail able from retailers and the HBM online shop.

Harvard Business Manager is aimed par-ticularly at ambitious, young, high-income executives in intermediate and top-level management, as well as business consult-ants. Their average age is 40, they are par-t icularly open-minded about new ideas and as top-managers in the German business world they are among those who decide how corporate funds are spent. HBM readers are real fans: in an opinion poll, 98 percent of them rated the magazine as being “good” or “very good”.

Harvard Business Manager Online has been a self-contained website since 2001, aimed at the same audience as the magazine. The site was substantially revised in early 2009 to take into account the fact that readers in-crea s ingly seek to obtain information on manage ment issues by electronic means.

The staff of the online edition selects individual articles from Harvard Business Manager: articles which help management executives to respond quickly and effec-tively to their latest challenges. These artic-les deal with the right instruments to use in

Learning from the leaders

FACTS

FIRST ISSUE: 1 April 1979FREQUENCy: MonthlyEDITOR-IN-CHIEF:

Christoph Seeger; Deputy: Lothar KuhnAVERAGE PAID

CIRCULATION IN 2011:

22,695 (IVW)

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AWARDS HARVARD BUSINESS MANAGER ONLINE

risk management, to survive crises and decide on successors, but also include self-tests and checklists that can be useful in one’s own professional career.

In addition, experts from the manage-ment scene comment on the latest trends, present exciting new investigations and discuss the latest research findings. The edi-torial staff has managed to secure the assis-tance of more than a dozen renowned professors, consultants and managers – all of whom also write for Harvard Business Manager. An interactive version of the monthly case study is also intended to serve as a basis for online discussion. Here users can match themselves against the experts and offer their own solutions to management problems.

Furthermore, users will find service offers on www.harvardbusinessmanager.de, along with additional products related to the

magazine. In the digital archives they can access all the articles that have been pub-lished to date and buy them electronically. Here they will also find all the Editions and HBM audio books as MP3 files, and of course they have the opportunity to order back issues.

The staff is planning to expand the online offer and increase its presence on social net-working sites (Xing already has a user group entitled “Harvard Business Manager Case Studies”).

A digital edition of Harvard Business Manager has been available since January 2012. The new, browser-based web app allows the editorial contents of the magazine to be read on an iPad and other tablet com-puters, as well as on PCs and Macs. In terms of its look, the digital Harvard Business Manager is guided by the print magazine, while also using the design elements avail-able on digital devices. Thus the digital ver-sion offers users additional features such as interactive diagrams and numerous links to further reading material, videos and articles. The magazine can be saved and read offline at any time on an iPad or any device with a Safari or Chrome browser.

The editorial team can be contacted by e-mail at [email protected]. All suggestions are most welcome.

“Harvard Business Manager has become an indispensable guide for management executives and business consultants.” CHRISTOPH SEEGER

Award-winning journalism 7/2/2011 Journalists of the Year: Henryk M. Broder, SPIEGEL,

2nd place “Politics”; Dirk Kurbjuweit, SPIEGEL, 5th place “Politics”; Klaus Boldt, manager magazin, 2nd place “Business”; Thomas Tuma, SPIEGEL, 9th place “Business”; Matthias Matussek, SPIEGEL, 8th place “Entertainment”; Markus Grill, SPIEGEL, 6th place “Science”; Gisela Friedrichsen, SPIEGEL, 5th place “Reporter of the Year”; Cordt Schnibben, SPIEGEL, 8th place “Reporter of the Year”; Dialika Krahe, SPIEGEL, 2nd place “Newcomer of the Year”; SPIEGEL news staff, 2nd place “Top Ten news staff”

24/2/2011 Konrad Lischka, SPIEGEL ONLINE, Journalists’ Prize for Information Technology (special prize) for “Ich schenk dir das Tor zur Welt”

3/4/2011 Marie-Luise Scherer, who wrote for DER SPIEGEL from 1974 till 1998, 2011 Heinrich Mann Prize for Essay Writing

4/4/2011 Gerhard Pfeil, SPIEGEL, 2010 DOSB Prize awarded by the Association of German Sports Journalists (VDS) for “Im freien Fall” (SPIEGEL 1/2011)

7/4/2011 SPIEGEL, 2011 International Prize of the Free Press (“Libertad de prensa”) for its reporting based on WikiLeaks documents

5/5/2011 Mathieu von Rohr, SPIEGEL, Axel Springer Prize “Print – Outstanding Achievement” for “Im Innern des Weltwissens” (SPIEGEL 16/2010)

6/5/2011 Ulrike Demmer, Markus Feldenkirchen, Ullrich Fichtner, Matthias Gebauer, John Goetz, Hauke Goos, Jochen-Martin Gutsch, Susanne Koelbl, Shoib Najafizada, Christoph Schwennicke, Holger Stark, all from DER SPIEGEL, Henri Nannen Prize in the “Documentary” category, for “Ein deutsches Ver-brechen” (SPIEGEL 5/2010)

7/5/2011 “Perspectives” image from the SPIEGEL Internatio-nal campaign, and Spilsbury’s illustrations for the KulturSPIEGEL column “Darf man das?” – Award presented by the Art Directors Club

14/5/2011 Joachim Mohr, SPIEGEL, 2011 Prize for Journalists awarded by the Federal Association of Children with Heart Disease (BVHK) for “Mohrs Herzschlag” (SPIEGEL ONLINE)

23/5/2011 DER SPIEGEL, Herbert Award, 1st prize in the category of “Sports Presentation – Magazine/Week-ly Magazine”

28/5/2011 Steffen Winter, SPIEGEL, Medal of the Saxon Con-stitution

1/6/2011 Cordula Meyer, SPIEGEL, 2010 Arthur F. Burns Prize for “Dämonen im Kopf” (SPIEGEL 12/2010)

2/6/2011 Gisela Friedrichsen, SPIEGEL, 2011 Press Prize of the German Bar Association in the Print category

8/6/2011 DER SPIEGEL, Lead Awards, Gold Medal in the category “Cover of the Year” for “Aufhören” (SPIEGEL 24/2010)

12/7/2011 Maik Großekathöfer, SPIEGEL, The Silver Horse for “Der tanzende König” (SPIEGEL 11/2011)

21/7/2011 SPIEGEL ONLINE, Onlinestar, Bronze Medal

25/9/2011 Fiona Ehlers, SPIEGEL, “For Venice” Prize for Jour-nalists for “Das Leben einer Toten” (SPIEGEL 8/2011)

19/10/2011 Thomas Katzensteiner and Ulric Papendick, both manager magazin, 1st place in the PSD Prize for Jour-nalists, awarded by PSD Banks for “Kasino Fatal” (manager magazin 4/2011)

20/10/2011 Thomas Katzensteiner and Ulric Papendick, both manager magazin, 1st place in the Helmut Schmidt Prize for Journalists for “Kasino Fatal” (manager magazin 4/2011); Thomas Tuma and Martin U. Müller, both SPIEGEL, 3rd place in the Helmut Schmidt Prize for Journalists for “Weltreligion Shop-pen” (SPIEGEL 50/2010)

28/10/2011 Robert Wortmann, SPIEGEL TV, 2011 Film and Television Prize of the Hartmannbund, for “Immer mit Herzblut. Ärzte: niemals Feierabend” (ZDF)

3/11/2011 Yassin Musharbash, SPIEGEL ONLINE, 2nd place in the Berlin Prize for Journalists “Der lange Atem”, for reports on jihadist terrorism and the debate on Islam

17/11/2011 Alexander Czogalla, SPIEGEL TV, German Prize for Business Films, in the category “Films about the Business World” (3rd place) for “Die Sprit-Ab- zocke – wie Mineralölkonzerne Kasse machen”

22/11/2011 Jürgen Dahlkamp, Gunther Latsch, Jörg Schmitt, all SPIEGEL, Otto Brenner Prize (2nd place) for their research into the HSH-Nordbank affair; Katja Thimm, SPIEGEL, Otto Brenner Prize (special award) for “Vaters Zeit” (15/2011)

29/11/2011 Vox, Kress Award in the category “Best TV Program-ming 2011” for the 12-hour documentary “Ein Tag schreibt Geschichte – 30. April 1945”; the idea behind the documentary was jointly developed by Vox, dctp.tv and SPIEGEL TV

1/12/2011 Dirk Kurbjuweit, SPIEGEL, Roman Herzog Media Prize for “Ackermanns Herrschaft” (SPIEGEL 22/2011)

5/12/2011 Ulrike Demmer, SPIEGEL, 2011 Reporter Prize for “Die Ritter der Drachenburg” (SPIEGEL 17/2011) in the category “Best Political Reportage”

6/12/2011 Markus Dettmer, Janko Tietz, Ricarda Landgrebe, all SPIEGEL, Media Ethics Award META for “Jen-seits der Quote” (SPIEGEL 13/2011)

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SPIEGEL BOOKS

SPIEGEL books have been published in cooperation with Deutsche Verlags-Anstalt (DVA) of Munich since 2002. SPIEGEL-Buchverlag, the book-publishing branch of the SPIEGEL Group, is characterised not only by meticulously researched stories on current issues, but also by perceptive reports on socially relevant topics, written by renowned authors.

With “Enemy of the State – WikiLeaks”, the SPIEGEL journalists Marcel Rosenbach and Holger Stark took up the tale of the successful cover stories in DER SPIEGEL concerning secret documents about the wars in Afghanistan and Iraq, and the contents of US diplomatic cables which were disclosed on WikiLeaks. The authors had been follow-ing the development of the whistleblower website for many years, and met its front man Julian Assange on many occasions. They were therefore able to provide exclusive in-sights into the way WikiLeaks operates and impressively sketch its rise to fame, culminat-ing in the hunt for Assange at the end of 2010. At the same time as the book was pub- lished by DVA, two digital versions were also released: an e-book version for all e-readers, and also – for the first time – an enhanced e-book including additional videos, photos and documentary material, compiled and prepared by a SPIEGEL project team.

Matthias Mattussek also continued to attract attention last year with his SPIEGEL book “The Catholic Adventure. A Provoca-tion”. In it, the SPIEGEL journalist professes his own Catholic faith – intimately and with great passion. His propositions concerning the Pope and celibacy sparked a wide-ranging discussion among the general public.

In the historical book series, SPIEGEL writ-ers and renowned historians looked at the chequered history of the Arab nations in “The New Arab World”, a history stretching across some three millennia. In it they com-bined historical analyses with a look at the current events in Tunisia, Egypt and Libya, creating an impressive portrait of a region that is setting out to new shores.

SPIEGEL ONLINE has been publishing its own books for some years now, too, including successful entertaining works like “Sorry, We Missed the Runway. Strange Tales from the Cockpit” and “Sorry, Your Hotel Has Burnt Down. Strange Holiday Tales” by the SPIEGEL ONLINE staff writers Stephan Orth and Antje Blinda. Both books went to the top of the list of best-selling paperbacks in 2010 and 2011 respectively. The annual list of best-selling paperbacks in 2010 also included “How Good Is Your General Knowledge? The Big SPIEGEL Trivia Test” by Martin Doerry and Markus Verbeet, with more than half a million read-ers, which was followed in 2011 by further trivia tests from the fields of history, politics and social affairs, culture and religion. This being the year of the UEFA Euro 2012, the series is now being rounded off with a big SPIEGEL trivia test on the subject of foot-ball.Best-selling author Bastian Sick also called on readers to test their knowledge in the autumn of 2011. In his very successful SPIEGEL ONLINE book “How Good Is Your German?” he has collected a number of en-grossing questions from the abundance of challenges posed by the German language –

Topical programme for readers and listeners

PHOTO LEFT

Selection of products from the current programme

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HARENBERG VERLAGDER AUDIO VERLAG

Die Harenberg Kommunikation Verlags- und Medien GmbH & Co. KG has been a sub-sidiary of SPIEGEL-Verlag since 2007. It is particularly renowned for its trade journal “buchreport”, which is aimed at the book retail business and has been going strong for 40 years. Every Thursday, the weekly “buch-report express” provides reports about the events of the week, background information and commentaries. In addition, each issue includes posters of the current bestsellers to be put on display in the shops. “buchreport magazin” is pub-lished on the last Friday of every month and contains interviews and analyses of the latest developments in the domestic and international book market. “buchreport” has been putting together the lists of bestsellers that are published by DER SPIEGEL for 40 years now; since 2001 it has done so by electronically polling more than 450 bookshops in Germany, selected from a representative panel. In the meantime, this database is being used to draw up other best-seller lists. Every week SPIEGEL ONLINE presents the current best-selling paperbacks; the business bestsellers are published every month in manager magazin; the bestselling audio books and DVDs are reported in KulturSPIEGEL, and the bestselling books for children and teenagers appear in “Dein SPIEGEL”.

buchreport.de is a service and information portal for the book industry which is continu-ously updated on weekdays and provides news, press reports, an overview of book re-views, blogs and surveys as well as best-selling lists. In addition selected analyses from the print edition of “buchreport” are available. In the meantime, buchreport.de has become one of the leading information portals for the book industry. In addition to up-to-date re-ports and basic information on the book retail and publishing industry in Germany, its an-nual rankings – which include “The 100 Big-gest Publishers” and “The 50 Biggest Book Stores” – and analyses (“Perspectives for E-Books”) provide guidance in the market. In the forum buchreport.blog representatives of the cultural industry present their position on current issues and encourage discussion.

The customer magazine “buch aktuell” is aimed at customers and people who are in-terested in literature, informing them four

from spelling and punctuation, to grammar and style.

Der Audio Verlag (DAV), one of the leading German publishers of audio books, was founded in 1999. With its shareholders from the public-sector broadcasting networks, the Berlin-based publisher has always fostered high-quality formats and published produc-tions that have received numerous presti-gious awards. Since August 2004, SPIEGEL-Verlag has held a 25 percent share in DAV, and in 2008 it increased this share to 51 per-cent. In the twelve years of its existence, DAV has so far published about 1000 audio books, of an unparalleled variety. Apart from outstand-ing productions of its own, DAV has also re-leased lavish productions by renowned broadcasters in every media format – as readings, audio plays, features and sound documents. The range of products reaches from classic radio productions, such as the “Paul Temple” series, through bestsellers like “Pope Joan” by Donna W. Cross, literature, crime thril-lers, non-fiction and practical guides, children’s classics by Otfried Preußler and Michael Ende, up to the biggest audio book production on the market: Tolstoy’s una-bridged “War and Peace” on 54 CDs, read by Ulrich Noethen.Whether radio classics or new productions – all DAV’s audio books are characterised by top-class speakers, an outstanding sound quality and attractive features.

times a year about the latest new releases on the book, audio book and DVD market. And twice a year, monothematic special issues focus on topics such as “Books for Children and Teenagers”.“buch aktuell” reports on the new publi-cations of the season, contains portraits of authors and outlines the latest trends and topics. In addition to regular sections such as “Fiction“, “Crime/Thrillers”, “Books for Children and Teenagers” and “Practical Guides/Non-Fiction”, each issue also focuses on specific key topics. The magazine “buch aktuell” is available in bookshops and has a circulation of over 300,000 copies. It is offered to booksellers for a token fee, to be handed out free of charge to attract new customers and secure the loyalty of existing ones. Its best-known partner is Mayersche Buchhandlung, the number three German book store according to the “buchreport” ranking, with more than 40 branches in North Rhine-Westphalia. Overall, “buch aktuell” is available in more than 800 book shops throughout Germany.At the Website www.buchaktuell.de visitors will find the latest reading recommendations as well as interesting news of the day from the world of books, and announcements of book readings by their authors.

Numerous titles have already received spe-cial acclaim; three current productions were awarded prizes in 2011:

• HÖRkules – Audio Book Prize of the German Book Trade: “City of Angels, or The Overcoat of Dr. Freud” by Christa Wolf

• Ohrkanus – Category: “Best Audio Play for Children/Teenagers”: “Krabat” by Otfried Preußler

• Prize of German Record Critics: “You Won’t Catch Me!” by Mikael Engström

Building upon its commercial involvement, SPIEGEL-Verlag has also been cooperating with DAV in terms of contents. In 2011, an audio version of “Enemy of the State – Wiki-Leaks” by Marcel Rosenbach and Holger Stark was released under the “SPIEGEL Audio Book” label at the same time as the book itself, as were the SPIEGEL ONLINE audio book “Sorry, Your Hotel Has Burnt Down” by Stephan Orth and Antje Blinda, and the audio version of the book accom-panying the SPIEGEL TV documentary “Lip Service. Women Talk about Sex” by SPIE GEL TV editors Nicola Burfeindt and Jutta Lang.

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SPIEGEL QCSPIEGEL QC

ILLUSTRATION

“Faszination SPIEGEL” demonstrates the importance of reader loyalty for ad reception

ILLUSTRATIONS

Examples of special online advertising formats

SPIEGEL QC

THE MARKETING

ASSOCIATION IS DIVIDED

INTO THREE AREAS:

• Sales• Digitaland Business Development•MediaMarketing and Scheduling

preferred source of information among ICT decision-makers and technology enthusiasts;

• Legal Tribune ONLINE (www.lto.de) – first stop for legal experts, with all the info about jobs, know-how and life;

• MERIAN.de – the enjoyment of travel. Market leader in the online travel maga-zine segment;

• NetMoms (www.netmoms.de) – the first German-language online network by mothers for mothers;

• opodo.de – the comprehensive Internet travel service which meets the demands of modern-day travellers;

In addition to placing standard advertise-ments in print, online and mobile media,

SPIEGEL QC is the integrated marketing association of the SPIEGEL Group and is the competent contact for all issues surrounding print and online advertising.

Some 90 employees in the Hamburg head-quarters and the five sales offices in Düssel-dorf, Frankfurt am Main, Hamburg, Munich and Stuttgart work in teams, made up of on-line and print experts, who are therefore able to provide competent support and ad-vice from a single source at all times.

The strength of SPIEGEL QC lies in the high quality it offers. Aside from DER SPIEGEL and SPIEGEL ONLINE, along with manager magazin and manager magazin online, SPIEGEL QC provides access to further first-class advertising media with which sophisti-cated target groups can be approached:

• “Dein SPIEGEL” – for inquisitive girls and boys between that ages of 9 and 14;

• Harvard Business Manager and Harvard Business Manager Online – for ambitious young business talents and successful executives;

• KulturSPIEGEL – Germany’s biggest cultural magazine;

• UniSPIEGEL – reports from the univer-sity scene three times per semester;

• SPIEGEL GESCHICHTE (six times a year), SPIEGEL WISSEN (four times a year), and SPIEGEL SPECIAL (sporadi-cally) – are used intensively as monothe-matic magazines;

• SPIEGEL Jahres-Chronik – reviews the past year;

• SPIEGEL.TV – quality television on the Internet, 24 hours a day, 7 days a week, as a live editorial stream or video on demand.

SPIEGEL QC also offers its clients compre-hensive creative communication concepts, up to and including the concept develop-ment, planning, implementation, manage-ment and documentation of multi-day brand events, drawing on the many resources available within the SPIEGEL Group. They include competent contacts – in the field of event and moving image production, for example, or in market research – to guaran-tee innovative solutions which are tailored to the customer’s individual needs, all under a single roof.

Detailed information about all the advertis-ing media, along with detailed media data and the latest news, is available round the clock at www.spiegel-qc.de.

As an innovative media company, the SPIEGEL Group is constantly developing new channels in order to furnish its users with up-to-date and reliable information. As a result, it can also be relied on to offer advertisers new platforms and advertising media.

The digital editions of DER SPIEGEL – the apps for the iPad, iPhone, Android smart-phones and tablets – as well as the web-based magazine reader, which makes DER SPIEGEL and manager magazin available in your browser, open up new opportunities and grant access to new potential users, also for advertising. In addition, the mobile versions of SPIEGEL ONLINE and manager magazin online allow you to communicate with high-quality target groups irrespective of time and place. The Group’s own brands – SPIEGEL, manager magazin and Harvard Business Manager – are augmented by a portfolio of selected external partners:

• golf.de – the official partner website of the German Golf Association is Germany’s largest golf portal and hence the home of German golfers in cyber-space;

• heise online (www.heise.de) – with up-to-the-minute news from the IT industry, the

Head of Marketing

Digital and Business Development Sales Media Marketing and Scheduling

Head of SalesNorth Düsseldorf Frankfurt Munich

StuttgartAbroad

SchedulingNorth Düsseldorf Frankfurt South Abroad

Advertising Sales Offices

Media Solutions

Performance Marketing

MediaMarketing

Technology/Optimisation

PortfolioManagement

North Düsseldorf Frankfurt MunichStuttgart

Abroad

Organigram SPIEGEL QC As at July 2011

Premium marketing in print and online

ILLUSTRATION

SPIEGEL QC’s partners

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QUALITy SERVICECOOPERATION PRODUCTS AND SPIEGEL SHOP

PHOTO

SPIEGEL QS – individualised after- sales service and active telephone marketing

PHOTO

The SPIEGEL SHOP at Ericusspitze

The every-increasing quality standards that are expected of a service centre led to the founding of the company QS Quality Service GmbH (www.qs-hamburg.de) in 2006, as a wholly-owned subsidiary of the SPIEGEL Group.

QS Quality Service GmbH offers all the services required by a publisher under a sin-gle roof, and has years of experience with demanding readers.

It offers individualised after-sales services to customers of the SPIEGEL Group’s own products as well as those of external clients. Beyond this, QS Quality Service GmbH of-fers its customers a broad portfolio of CRM (customer relationship management) ser-vices and numerous measures to prevent sub scription cancellations, and to win back and re-activate lapsed subscribers.

Its after-sales services include profession-al address generation and validation, cus-tomer loyalty measures, increasing customer value through cross- and up-selling, as well as retention measures using tailor-made offers.

These services are made possible through a rigorous training of the workforce, often individually, and by performing independent quality checks followed up by on-going im-provement procedures.

In the field of active telephone marketing, the range of services includes winning back lapsed subscribers and generating direct debit payments, as well as selling classified ads.

QS Quality Service GmbH also operates success fully on behalf of clients from outside the SPIEGEL Group. In addition to all the SPIEGEL publications, manager magazin and Harvard Business Manager, its tele-phone marketing services are also used by the high-quality magazines of other pub-lishing companies. These include “c’t”, “iX” and “Technology Review”, “Digitale Foto-grafie” and “Mac & i” for Heise Zeitschriften Verlag; “Cicero” and “monopol” for Ringier

The virtual SPIEGEL SHOP allows all the available magazines, books, e-books, audio books and cooperation products to be con-veniently ordered (www.spiegel.de/shop). In cooperation with the large German mail- order company Libri.de, the media shop of-fers a wide range of books, audio books, DVDs and CDs in addition to the publisher’s own products.

A real-world SPIEGEL SHOP, operated by PWV Presseshop GmbH, opened its doors in November 2011. It is integrated into the publishing company’s building in its own separate retail area. All the publisher’s products are on offer here. In addition, the shop has close ties with DER SPIEGEL, and in future it is to serve as a venue for book presentations and public talks, for example. The shop is also open to all publishers who want to test new press marketing concepts directly at the point of sale.

Arthaus Collection is a series of DVDs that now comprises 150 films, all of them selected by the journalists of KulturSPIEGEL. The first of these were 50 masterpieces by great film directors, entitled “The 50 Best Good

Publishing; as well as “Der Freitag”, “Mare” and “Mare ahoi!” for Mareverlag.

QS Quality Service GmbH is a competent partner in the field of e-media for all the customers of SPIEGEL Group as well as the customers of external publishing companies. This includes providing technical services to the users of digital publications of the SPIEGEL Group, on all the usual platforms and user interfaces.

QS also provides technical support for users of the SPIEGEL archives, the biggest research database on the German-speaking Internet. Likewise, QS Quality Service GmbH provides after-sales services for the SPIEGEL SHOP and the shops of Libri.de Internet GmbH, one of the leading online dealers for books and e-media, and it is available to provide technical support for electronic offers and formats of the book and music business.

Films”. The series was continued in 2009 with ten films each from the field of classics, film adaptations of great literature, Asian cinema and documentaries. In 2010 and 2011, the “classics” and “film adaptations of great literature” were continued, and further films were released representing British, Ameri-can, Scandinavian and French cinema. Each DVD includes a comprehensive booklet with detailed background information supplied by the writers of KulturSPIEGEL.

The series is produced in cooperation with Studiocanal GmbH, which is respon-sible for the production and distribution of the DVDs. Another joint production be tween Studio canal GmbH and KulturSPIEGEL journalists is the 50 Milestones of German Cinema. Starting with “Metropolis” and including cinema hits such as “Good Bye, Lenin!” and “Alles auf Zucker”, this series covers all the highlights of German cinemato-graphic history, from its origins, through the partition of Germany, to the present day.

Große Kinomomente (Great Moments in Cinema) is a selection of award-winning films from the recent past. KulturSPIEGEL assembled this series in collaboration with Universum Film GmbH. From the impres-sive documentary “Our Earth”, through “The Years of Plenty Are Over”, to the DVD premiere “Cloud 9”, the collection consists of 50 films inviting you to laugh, cry or con-template. Another 25 films are to follow in 2012, both on DVD and on Blu-ray.

Special trips are available to the readers of DER SPIEGEL, offered by the publishing company in association with its partners Studiosus and TUI. For many years, the destinations have included Spain, from “ Parador to Parador”, and China, the Middle Kingdom. Every year, new destinations are added to the list, as well as city trips to se-lec ted European cities.

Committed to qualityMedia you can hear and see

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44 45

PRODUCTION AND THE ENVIRONMENTPRODUCTION AND THE ENVIRONMENT

SPIEGEL-Verlag utilises all the possibilities offered by modern computer technology in order to ensure maximum quality and a smooth production. All the staff in the news departments have access to the system; up to 200 can log on to it at the same time. The Berlin office and a number of other external news bureaux are integrated directly in the production process via the SPIEGEL net-work. Secure dial-in facilities allow journa-lists who are travelling and overseas SPIEGEL offices to transmit articles and carry out research in the archives.

Since the middle of the 1990s, the pic-ture desk has been able to directly access the latest digital images released by the major news agencies. Photographers and picture agencies now usually offer their

pictures on the Internet in a digital form or send them to the picture desk by other digital routes.

SPIEGEL-Verlag has its own production department with access to state-of-the-art equipment and technologies for digital reproduction. All cover pages of DER SPIEGEL and all news pages are produced to completion and sent directly to the printer in the form of a digital final page.

Every week, more than 1.1 million copies of DER SPIEGEL are produced at the Prinovis printing works in Itzehoe and Dresden, using rotogravure printing. In 2011, the average number of pages per issue was 156, while the overall volume of printing for the year was over 9 billion pages, corresponding to almost 18,000 tonnes of paper. In order to reach the newsagents and readers on time and to be as up-to-date as possible, the magazine is produced under enormous time pressure every week. An entire edition has to be printed and bound within 20 hours. This means that over 900 copies are pro duced every minute.

Light-weight coated paper is used in making DER SPIEGEL, weighing 54 grams/square metre. One issue of DER SPIEGEL requires approx. 350 tonnes of paper. The paper quality provides optimum lightness, colour and opacity while taking into account environmental requirements. The cover of DER SPIEGEL is printed on heavier paper, weighing 115 grams/square metre.

Environmental protection has been a top priority for SPIEGEL-Verlag for many years. Years of close collaboration with just a few paper factories ensure that the publishing company’s quality and environmental stan-dards are met. The paper for DER SPIEGEL must fulfil at least the following ecological criteria:

• use of wood from sustainably managed forests;

• use of recycling fibre (as high a proportion of recycled paper as possible).

• use of totally chlorine free (TCF) wood pulp.

SPIEGEL-Verlag is closely involved in the Environmental Workgroup of the Association of German Magazine Publishers (VDZ). The Environmental Workgroup promotes the con-

ILLUSTRATION

This brochure is printed on FSC- certified paper

ILLUSTRATIONS

Two versions of the SPIEGEL cover for issue number 30/2011

tinued development and the implementation of ecological standards for every link in the manufacturing chain, from forestry through to recycling.

In the context of these efforts, voluntary statements of commitment have been signed for every stage of the manufacturing chain, in association with the Association of German Paper Factories. These apply for all sectors of forestry and timber felling, cellulose manufacturing, paper manufacturing, paper recycling, printing and inks. In addition, a catalogue of requirements was drawn up in 1999 regarding the issue of forestry certifi-cation. These are now met by certification systems such as the FSC® (Forest Steward-ship Council) and the PEFC (Programme for the Endorsement of Forest Certification). All publi cations of the SPIEGEL Group are printed entirely on FSC-certified paper.

SPIEGEL-Verlag makes sure that environ-mentally friendly and energy-saving produc-tion methods and products are used in-house. In addition, it has successfully participated in the environmental programme Ökoprofit organised by the city of Hamburg.

The measures implemented include: • use of recycled paper in all offices and all

printers;

• environmentally friendly disposal of recyclable and harmful waste by means of special collection bins on every office level;

• use of re-usable components for building conversions;

• use of environmentally friendly paints, varnishes and cleaning agents;

• purchase of energy-saving technical equip-ment, use of energy-saving bulbs and a lighting system that responds to the available outdoor light;

• since 1992 the publishing company has re-funded 75 percent of the cost of a “Profi-Card”, a subsidised pass for Hamburg’s public transport network, to all members of staff;

• purchase of environmentally friendly and recyclable office materials;

• regular systematic examinations of the flow of materials and energy in order to save energy;

• processing kitchen leftovers in a biodegrad-able waste unit to produce a precursor of biogas, which is then used by our waste disposal service;

• environmentally friendly disposal of elec-tronic scrap;

• no use of drinks in non-reusable containers;

• use of organically sound food, drinks, meat products, vegetable products and dairy products.

• donation to charity of surplus food pro-duced in the kitchens;

Professional and dedicated

PHOTO

Production of SPIEGEL issue number 5/2012 at the Prinovis printing works

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46 47

THE NEW BUILDINGTHE NEW BUILDING

For 42 years, the German news magazine was produced in the SPIEGEL House on Brandstwiete, in Hamburg. After a three-year construction period, the SPIEGEL Group moved to the Ericusspitze at the east-ern end of the new HafenCity in September 2011. For the first time, all the employees,

brands and media of the group are now unit-ed under a single roof.

The new SPIEGEL House was designed by the renowned Danish firm of architects Henning Larsen, which had emerged in 2007 as the winner of a competition in which 14 international architects’ offices participated. It is one of the most modern media buildings in the whole of Europe, with an atrium as high as a house forming the centre of the new building, criss-crossed with bridges and staircases – symbolising transparency in times of multimedia communication and net-working. With a total floor space of approx.

30,000 square metres (320,000 square feet) on 13 storeys, it offers room for more than 1100 employees.

The SPIEGEL House is not only one of the largest buildings in Hamburg, but also one of the “greenest”. It is the first pri vate-sector project to be awarded the “HafenCity

Gold Environmental Label”. Thanks to the use of geothermal power, triple-glazed win-dows and temperature-adjusting water pipes, among other technologies, its annual prima-ry energy consumption is less than 100 kilo-watt hours per square metre.

In order to be awarded the “HafenCity Gold Environmental Label”, a building has to be awarded a gold certificate in at least three of five categories. From cellar to roof, the SPIEGEL House actually managed to meet that standard in four of the five cate-gories.

PHOTOS

Elements created by the interior designer Verner Panton for the previous building – the snack bar (left)

Shimmering aluminium discs and yellow saucers of light – the canteen

Gold in Category 1: Sustainable use of energy resources The overall primary energy consumption of the buildling is particularly low, at less than 100 kilowatt hours per square metre per year. This is achieved, among other things, by triple-glazed windows and a thermal acti-vation of structural components, as well as the use of geothermal energy, whereby 70 subterranean probes absorb heat at a depth of 100 metres. Photovoltaic systems also help reduce the primary energy requirements. The lighting adjusts to incoming daylight and the presence of people; in addition, energy-saving lamps are deployed.

Gold in Category 2: Sustainable use of public goodsThe building stands out for being unusually accessible to the public. The area between the SPIEGEL House and the neighbouring Ericus-Kontor as well as certain areas of the ground floor are open to the public. In order to conserve public assets, rainwater is treat-ed and used as grey water.

Silver in Category 3: Use of environmentally friendly building materialsEnvironmentally friendly materials have been used for the entire building, including a high proportion of renewable raw materi-als. Wood was used for the windows, for exam ple, and PVC and construction materi-als containing halogens were dispensed with entirely.

Gold in Category 4:Special attention to health and comfort An optimised indoor climate and active measures against allergies (e.g. pollen filters, no use of solvents) ensure particularly healthy and agreeable levels of comfort.

Gold in Category 5: Sustainable operation of the buildingThanks to its reduced power consumption and a low level of renewal, the building can be operated sustainably. All the materials are environmentally friendly, low-mainte-nance and easy to renew. Its day-to-day ope-ration is constantly being analysed and optimised.

Ericusspitze 1 – The new address

PHOTO

Inside view – the atrium

PHOTO

Staircases in the atrium – connecting the storeys and the employees

PHOTO

A spacious landmark with an environment- friendly design – the new SPIEGEL House

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48 49

OWNERS/SHAREHOLDINGSTHE SPIEGEL GROUP IN NUMBERS

Harenberg Kommunikation Verlags- und Medien-GmbH & Co. KG100%

Der Audio Verlag GmbH51%

PMG Presse-Monitor GmbH14%

Ericus Media GmbH100%

SPIEGEL TV Infotainment GmbH & Co. KG100%

SPIEGEL ONLINE GmbH100%

Quality Channel GmbH100%

manager-lounge leaders network GmbH100%

manager magazin new media GmbH100%

QS Quality Service GmbH100%

SPIEGEL TV Media GmbH100%

Aspekt Telefilm Produktion GmbH100%

Aspekt Telefilm Produktion Berlin GmbH100%

SPIEGEL TV Produktion GmbH100%

SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG

KommanditgesellschaftBeteiligungsgesellschaft für SPIEGEL-Mitarbeiter mbH & Co.

50%

Gruner+Jahr AG & Co KG25.25%

Heirs of Rudolf Augstein23.75%

Rudolf Augstein GmbH1%

Rudolf Augstein GmbH75.1%

Gruner+Jahr AG & Co KG24.9%

SPIEGEL TV GmbH

SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG

100%

SPIEGELnet GmbH

manager magazin Verlagsgesellschaft mbH

SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG

100%

Rudolf Augstein GmbH

The SPIEGEL Group As at February 2012

Kommanditgesellschaft Beteiligungsgesellschaft für SPIEGEL-Mitarbeiter mbH & Co.

50.5%

Gruner+Jahr AG & Co KG25.5%

Heirs of Rudolf Augstein24%

dctp Entwicklungsgesellschaft für TV-Programme mbH12.5%

SPIEGEL TV Geschichte und Wissen GmbH & Co. KG51%

STORY HOUSE Productions Inc. Washington D. C.15%

STORY HOUSE Productions GmbH15%

Libri.de Internet GmbH10%

Facts and Figures As at February 2012

InlandNational bureaux

AbroadForeign bureaux

Turnoverof the SPIEGEL Group, in million euros

Editors-in-Chief13 SPIEGEL editors-in-chief over a period of 65 years:

In-Depth InterviewsBerlin

Dresden

Düsseldorf

Frankfurt am Main

Karlsruhe

Munich

Stuttgart

Advertising sales offices

North

(Hamburg)

Düsseldorf

Frankfurt am Main

South

(Munich und Stuttgart)

By 31/12/2011, a total of 4,955 SPIEGEL in-depth interviews

had taken place, the first appearing in SPIEGEL issue 50/1956.

The largest number of interviews were conducted with:

Wolfgang Schäuble 38 in-depth interviews

Gerhard Schröder 35 in-depth interviews

Willy Brandt 34 in-depth interviews

Oskar Lafontaine 33 in-depth interviews

Joschka Fischer 31 in-depth interviews

Helmut Schmidt 25 in-depth interviews

Day of PublicationDER SPIEGEL

As of issue 1-2/1966

8/11/1974

Abu Dhabi

Athens

Bangkok

Beijing

Brussels

Cairo

Istanbul

London

Madrid

Moscow

Nairobi

New Delhi

New York

Paris

Rio de Janeiro

Rome

San Francisco

Shanghai

Stavanger

Tel Aviv

Warsaw

Washington D.C.

Georg Mascolo since 5 February 2008Mathias Müller von Blumencron since 5 February 2008Stefan Aust 16 December 1994 until 5 February 2008Wolfgang Kaden 9 July 1991 until 31 October 1994Hans Werner Kilz 1 January 1990 until 16 December 1994Werner Funk 1 February 1986 until 26 July 1991Erich Böhme 19 February 1973 until 31 December 1989Günter Gaus 1 April 1969 until 31 March 1973Leo Brawand 15 November 1962 until 11 July 1963Claus Jacobi 1 January 1962 until 31 December 1968Johannes K. Engel 1 January 1962 until 21 September 1987Hans Detlev Becker 1 January 1959 until 31 December 1961Rudolf Augstein from 1 January 1947; died 7 November 2002

Ten manager magazin editors-in-chief over a period of 40 years:

Arno Balzer since 1 July 2003Wolfgang Kaden 1 November 1994 until 30 June 2003Peter Christ 1 April 1992 until 31 October 1994Winfried Wilhelm 12 October 1991 until 31 March 1992Ulrich Blecke 1 January 1987 until 11 October 1991Dieter Piel 6 January 1986 until 31 December 1986Werner Funk 1 April 1981 until 31 December 1985Leo Brawand 1 January 1972 until 31 March 1981Klaus Recht 1 November 1971 until 1 December 1971Heinz Streicher 1 January 1970 until 1 December 1971

325.0*

Employeesof the SPIEGEL Group Full-time employees

* Forecast

92 percent of

DER SPIEGEL’s circulation

remains in the country;

some 8 percent go

abroad, mostly to Austria

and Switzerland.

Mo Tu We Th Fr Sa So

SPIEGEL apps for digital devices

As from Sunday morning,

8 a.m., users can access

the digital edition of DER SPIEGEL and read it on their

iPad, other tablet, Mac or PC.

Mo Tu We Th Fr Sa So

Issue 36/1950–Issue 52/1965 Mo Tu We Th Fr Sa So

Issue 20/1949–Issue 35/1950 Mo Tu We Th Fr Sa So

Issue 1/1947–Issue 19/1949 Mo Di We Th Fr Sa So

Rudolf Augstein presented half of the company to his employees. This means they are shareholders of the company via the Mitarbeiter-KG, of which they are silent partners. Since then, sharing in the responsibilities, decisions and half the profits has been a key feature of the working environment, and has helped to shape the atmosphere within the company.

2,790SPIEGEL citations in other media in 2010. Source: PMG Pressemonitor.

26,860,000Readers reached by DER SPIEGEL ever year. Source: AWA 2011

141Minutes spent by the average SPIEGEL reader per issue (Source: copy tests), 7473 minutes per year.

21,287Letters from readers that reached the editors of DER SPIEGEL in 2011 – more than 1170 per month.

177Countries in the world in which DER SPIEGEL is on sale.

2011

319.92010

301.72009

335.22008

352.52007

338.52006

325.72005

315.52004

306.52003

300.02002

2010

2009

2008

2007

2006

2005

2004 1,188

1,215

1,254

1,296

2011 1,243

1,312

1,275

1,254

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50 51

CONTACTS

As at February 2012

Cre

dits

: Iri

s C

arst

ense

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36,

42)

, Dor

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ages

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24,

27,

28,

31,

32)

, Nos

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PIE

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, 46,

47)

, Pet

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ulko

wsk

i (P

age

19),

Man

fred

Wit

t (P

age

18).

CREDITS Corporate Communications and Brand Promotion: Anja zum Hingst (head); editing: Maria Gröhn, Stefanie Jockers; fact-checking: Silvia Reiß; layout: Iris Carstensen, Jens Kuppi, Melanie Leisten; production: Jan Reeger; lithography: Anja Putensen.

SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Ericusspitze 1, 20457 Hamburg, PO-Box 11 04 13, 20404 Hamburg; Telephone: +49 40 3007-0, Fax: +49 40 3007-2247 (Redaktion), +49 40 3007-2246 (Verlag), E-mail: [email protected]: www.facebook.com/DerSpiegel

Readers’ Information Service Telephone: +49 40 3007-2687, Fax: +49 40 3007-2966, E-mail: [email protected]

Letters to the Editor SPIEGEL-Verlag, Ericusspitze 1, 20457 Hamburg; Fax: +49 40 3007-2966, E-mail: [email protected] about SPIEGEL articles/researchTelephone: +49 40 3007-2687, Fax: +49 40 3007-2966,E-mail: [email protected]

Ordering back issues of DER SPIEGEL Individual copies of DER SPIEGEL (going back three years): Telephone: +49 40 3007-2948, Fax: +49 40 3007-857050, E-mail: [email protected] Older issues of DER SPIEGEL: Telephone: 0810 6 6604, Fax: 0810 6 34196, E-mail: [email protected]

Permission to reproduce articles and illustrations Germany, Austria, Switzerland: Telephone: +49 40 3007-2869, Fax: +49 40 3007-2966, E-mail: [email protected] Other overseas countries: New York Times News Service/ Syndicate; Telephone: +33 1 41439757, E-mail: [email protected]

Permission to reproduce photographs Telephone: +49 40 3007-2869, Fax: +49 40 3007-2966, E-mail: [email protected]

Customer servicesSPIEGEL-Verlag, 20637 Hamburg;Personal contact:Mon–Fri 8.00 a.m. – 7 p.m., Sat 10.00 a.m. – 4 p.m.

Information about SPIEGEL subscriptionsTelephone: +49 40 3007-2700, Fax: +49 40 3007-3070,E-mail: [email protected]

Notification of travel or change of addressTelephone: 0180 1 221133 (3.9 cents/min)*,Fax: +49 40 3007-857003

DeliveryTelephone: 0180 1 661166 (3.9 cents/min)*,Fax: +49 40 3007-857006

QS Quality Service GmbHEricusspitze 1, 20457 Hamburg;Telephone: +49 40 3007-4870, Fax: +49 40 3007-857020,E-mail: [email protected]

Customer services – SwitzerlandTelephone: +49 40 3007-2700, Fax: +49 40 3007-3070,E-mail: [email protected]

Subscriptions for the blindAudio version: Deutsche Blindenstudienanstalt e. V.,Telephone: +49 6421 606265 Electronic version: Frankfurter Stiftung für BlindeTelephone: +49 69 955124-0

SPIEGEL QC Marketing ServicesSPIEGEL-Verlag, Ericusspitze 1, 20457 Hamburg,Postal address: 20454 Hamburg;Telephone: +49 40 3007-2455, Fax: +49 40 3007-852455,E-mail: [email protected]

Media MarketingSPIEGEL-Verlag, Ericusspitze 1, 20457 Hamburg;Ranks and schedules, market/media studies and market research:Telephone: +49 40 3007-2540, Fax: +49 40 3007-853066,E-mail: [email protected]

SPIEGEL TV GmbHEricusspitze 1, 20457 Hamburg; Telephone: +49 40 30108-0,Fax: +49 40 3007-4429, E-mail: [email protected]

SPIEGEL TV VideosTelephone: +49 40 3007-4244, Fax: +49 40 3007-854244,E-mail: [email protected]

SPIEGELnet GmbHEricusspitze 1, 20457 Hamburg; Telephone: +49 40 3007-2320,Fax: +49 40 3007-3125, E-mail: [email protected]

manager magazin Verlagsgesellschaft mbHEricusspitze 1, 20457 Hamburg; Telephone: +49 40 3007-2551,E-mail: [email protected]

News departmentsEricusspitze 1, 20457 Hamburg; PO-Box 11 10 53, 20410 Hamburg;Telephone: +49 40 308005-0, Fax: +49 40 308005-49,E-mail: [email protected]

Customer servicesmanager magazin Verlagsgesellschaft mbH, 20637 Hamburg,Personal contact:Mon–Fri 8 a.m. – 7 p.m., Sat 10 a.m. – 4 p.m.Notification of change of address and holidays: 0180 1 221133 (3.9 cents/min)*,Delivery: 0180 1 661166 (3.9 cents/min)*,General telephone service: +49 40 3007-3400, Fax: +49 40 3007-3434,E-mail: [email protected]

Letters to the Editormanager magazin, Ericusspitze 1, 20457 Hamburg;Fax: +49 40 308005-49,E-mail: [email protected]

Questions about articles in manager magazinTelephone: +49 40 308005-66, Fax: +49 40 3007-2966,E-mail: [email protected]

Ordering back copies of manager magazinTelephone: +49 40 3007-2948, Fax: +49 40 3007-857050,E-mail: [email protected]

Special prints / reprintsInternet: www.spiegelgruppe-nachdrucke.deTelephone: +49 40 308005-65,E-mail: [email protected] Harvard Business Manager ShopAll publications as well as the complete archives of Harvard Business Manager: www.harvardbusinessmanager.de, E-mail: [email protected]

*max. 0.42 euros/min when phoning from a mobile phone

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SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Ericusspitze 1 20457 Hamburg Telephone +49 40 3007-0 E-mail [email protected] www.spiegelgruppe.de

2012DER SPIEGEL SPIEGEL ONLINE SPIEGEL TV manager magazin Harvard Business Manager KulturSPIEGEL UniSPIEGEL SPIEGEL GESCHICHTE SPIEGEL WISSEN „Dein SPIEGEL“ SPIEGEL Jahres-Chronik SPIEGEL-Bücher manager magazin online Harvard Business Manager Online SPIEGEL QC SPIEGEL SHOP Quality Service Harenberg Verlag Aspekt Telefilm