D I G I T A LR O U T E

N E WI D E A

A U D I O V I S U A LR O U T E

P R I N T R O U T E

M E R K U R - I N F O G R A P H I C - C O M M U N I C O C E A N - M AY / J U N E 2 0 1 5

A G E

H O B B I E SI N C O M E

N A T I O -N A L I T Y

P R O F -E S S I O N

G E N D E R

E D U -C A T I O N

M E S S E N G E R SP O R T

M I N D M A P

B U D G E T

T A R G E TG R O U P

V I S U A LP O R T

A U D I OP O R T

R E P U T A T I O N

S A L E S

T R U S T

C R E D I B I L I T Y

M A R K E T S H A R E

N E WI D E A

C O P Y / P A S T EP I R A T E S

I M I T A T O R S

A U D I O M E S S A G E

C O P Y R I G H TG U A R D

S E L F M A D EA D V E R T I S I N G

U S E S E M I O T I C R U L E S

P E R M A N E N TA D A P T A T I O N

B I G D A T A

P O S I T I O N N I N G

P R O D U C TP L A C E M E N T

A L I A

N E T I Q U E T T E

C O N S E I L D EP R E S S E

C O N S E I L D EP U B L I C I T É

1985 - SOCIÉTÉ EUROPÉENNE DES SATELLITES (SES)

S A T E L L I T E

ALL KNOWLEDGE IS FOR EVERYONE AND COPYING/SHARING INFORMATION IS SACRED

S H A R I N G

MAILS WITH VIDEO GET96% MORE CLICKS

E - M A I L

1989 - BIRTH OF THEWORLD WIDE WEB

W W W .

1981 - 1st PCMADE BY IBM

C O M P U T E R

1994 - 1st SMART-PHONE

S M A R T P H O N E

1992 - 1stSMS SENT

M O B I L E

1998 - EMERGENCE OF BLOGGERS

B L O G G I N G

1995 - 1st SEARCHENGINE (YAHOO)

S E A R C H

2011 - GOOGLE CHANGESALGORITHMS FAVORISINGSITES WITH TEXTUAL CONTENT

S E A R C H

2004 - CREATION OFFACEBOOK

S O C I A L M E D I A

2005 - CREATION OFVIDEOPLATFORMS SUCHAS YOUTUBE

V I D E O

P E R S O N A L I Z E DT Y P O G R A P H Y

F L A T D E S I G N

R E S P O N S I V ED E S I G N

V I D E O

2015 - GOOGLE CHANGESALGORITHMS FAVORISINGRESPONSIVE WEB-SITES

S E A R C H

1933 - LAUNCH OFRADIO RTL

R A D I O

1926 - INVENTEDT E L E V I S I O N

1941 - 1st TELE-VISUAL PUBLICITY

T V - S P O T

E M O T I O N S

F U N

V I D E O K I L L E DT H E R A D I O - S T A R

1970 - START OFTV-MARKETING

T E L E V I S I O N

1955 - 1st TV-STATION: RTL9

T E L E V I S I O N

1902 - INVENTEDR A D I O

1922 - 1st SPOTDIFFUSION

R A D I O - S P O T

B I G B U D G E T

L A N G U A G E B A R R I E R R E E F

776 B.C. - WINNER LISTOF OLYMPIC GAMES SENTBY DOVES

R A C I N G P I G E O NL O W B U D G E T

B I G B U D G E T

B U S I N E S S P L A N F R E S H I D E A S

F E E / D U T Y

T E X T U A L C O N T E N T

P I C T U R E S

D A T AV I S U A L I Z A T I O N

2010s - PRINTIN DANGER

P R I N T M E D I AS T O R Y T E L L I N G

C R E A T I V I T Y

N A T I V E A D V E R T I S I N G

N E WI D E A

2007 - 1st ISSUE OFL’ESSENTIEL

F R E E N E W S P A P E R

1900s - 1st MECHANICCOMPUTER PRINTER

P R I N T I N G1913 - 1st ISSUE OF TAGEBLATT

N E W S P A P E R

1932 - 1st MAGAZINE AUTOTOURING BYAUTOMOBILE CLUB

M A G A Z I N E

1848 - 1st ISSUE OFLUXEMBURGER WORT

N E W S P A P E R

1450 - GUTENBERG INVENTS PRINT LETTERS

R E P R O D U C T I O N

1650 - 1st DAILYNEWSPAPER

N E W S P A P E R

I N F O G R A P H I C S

LUXEMBOURGISHFRENCHGERMANENGLISHPORTUGUESE

70,5%55,7%30,6%21,0%20,0%

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S O U R C E S

T H E H I S TO RYO F CO M M U N I C AT I O N

A REVOLUTION BEGANAS MANKIND STARTEDTO BIND MESSAGESTO TIME & TO SPACE

CO M M U N I C AT I O N I S E V E RY W H E R E !

FOCUS ON YOURMESSAGE !

FOCUS ON YOURTARGET !

TO F I N D T H E R I G H T WAY TO CO M M U N I C AT E . . .

CHOOSE ONE OF+/− 50 CAPTAINS (AGENCIES)

51% 49%P R I C EE X P E R I E N C EC R E A T I V I T Y

71%

M E S S E N G E R S M O S T LY CO N S I D E R A C A P TA I N ´ S . . .

CO M M E RC I A L I N V E S T M E N T S I N C AT EG O R I E S

DISTRIBUTION CULTURETOURISMSPORTS

EQUIPEMENTHOUSEOFFICE

16% 16%17%

2007 - COVERAGE OFLUXEMBOURG CITY WITHWIRELESS INTERNET

W I F I

USERS SPEND 3-4 HOURSA DAY SURFING ONLINE

S U R F I N G

5,2 DEVICES PER PERSONM U L T I D I S P L A Y

96% OF THE CITIZENSARE CONNECTED TO THEINTERNET

C O N N E C T I O N

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D E F I N I T I O NT I M E B I N D I N G30.000 B.C. - CAVE PAINTINGS CREATED TO COMMUNICATE

CAN OUTLAST ALONG PERIOD OFTIME

D E F I N I T I O NABLE TO CHANGE ITS POSITION

S P A C E B I N D I N G3.150 B.C. - EGYPTIANS COPY DOCUMENTS ON PAPYRUS

S P A C E B I N D I N G490 B.C. - PHILIPPIDES RUNS 42KM TO INFORM ATHENSABOUT VICTORYOVER PERSIANS

U S E O F T V-S TAT I O N S

RTL TELE LETZEBUERG

NORDLIICHT TV

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...

...

25,2%

3,8%

2,1%

. . .

. . .

USE OF WEEKLY & BI MONTHLY MAGAZINES (TOP 5)

AUTOTOURING

AUTO REVUE

AUTOMOTO

PAPERJAM

CITY MAG

32,8%

14,3%

13,9%

11,3%

9,6%

U S E O F DA I LY N E WS PA P E R S ( TO P 5 )

LUXEMBURGER WORT

L´ESSENTIEL

TAGEBLATT

LE QUOTIDIEN

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39,0%

29,5%

9,3%

5,7%

2,1%

USE OF MONTHLY MAGAZINES ( TO P 5 )

TÉLÉCRAN

LUX-POST WEEK-END

REVUE

CONTACTO

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23,0%

17,0%

15,7%

12,1%

7,7%

USE OF RADIO-SATIONS ( TO P 5 )

RTL RADIO LETZEBUERG

ELDORADIO

RTL (GERMAN LANGUAGE)

RADIO LATINA

RADIO 100,7

36,8%

19,6%

8,5%

5,4%

4,5%

U S E O F W E B -S I T E S ( TO P 5 )

RTL.LU

WORT.LU

L´ESSENTIEL.LU

PUBLIC.LU

TAGEBLATT.LU

25,7%

16,9%

11,3%

9,2%

4,7%

S H I T S T O R M

S E A O F P R I N T

C L I E N T SC O A S TC L I E N T S

C O A S T

T R E N D YI S L A N D S

T E N D E N C YI S L A N D S

C L I E N T SC O A S T

D E E P D A R K N E T

D E E P D A R K N E T

M E S S E N G E R SC O A S T

M E S S E N G E R SC O A S T

M E S S E N G E R SC O A S T

A U D I O A N D V I S U A L S E A

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MA

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