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Page 1: Fashion & Internet - REVOLUTION!

Fashion & InternetRevolution !

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michaela amort

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claudia rosa lukas

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michaela ambos

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maria ratzinger

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andreas klinger

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Fashion Live

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Prorsum ist die exklusive high end Linie des britischen Traditionshauses Burberry, das seit ewig für DEN Trenchcoat sowie ein spezielles Karomuster berühmt ist.

• Aufzeichnung unter http://live.burberry.com/• FB & Twitter Integration (comments wurden angeblich zensuriert/moderiert)• Umfrangreiches, moderiertes Rahmenprogramm mit Begrüßung durch Chefdesign-

er Christopher Bailey.• Verschiedene Schauplätze und VIP-Interviews (Z.B. Twiggy und auch sonst very brit-

ish) vor der Show• Live viewing Events parallel zur Show in Paris, New York, Dubai, Tokyo and Los

Angeles• Geschätzte 100 Millionen ZuseherInnen sollen auf über 70 Websites, darunter Sky

News, CNN, The Times – alle auch iPhone tauglich! – live erreicht worden sein.

Diese London Fashion Week http://www.londonfashionweek.co.uk/ war die erste mit ei-nem dgital schedule auf zentraler Website!

Burberry Prorsum. “3D” Show, London Fashion Week Autumn/Winter 2010/11, Februar 2010

[email protected]

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• 1:1 Aufzeichnung des Livestreams auf der Website• Keine FB oder Twitter Integration• perfekt inszenierte Show (Sound, Stimmung, Ablauf, Tempo)• Robert Duffy, Freund und Geschäftspartner von Marc Jacobs twitterte schon Wochen

davor von Vorbereitungen etc. inklusive Bildupload: “I’m not leaking anything that hasn’t been leaked already!”

Marc Jacobs. Show, New York Fashion Week Fall/Winter 2010/11

[email protected]

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• Replay unter http://www.bernhard-willhelm.com/ • Low budget stream on short notice (Absicht ?)• knapp 100 concurrent user (gemessen an seinem Bekanntheistgrad eher wenig)• passt perfekt zum trash chic der gezeigten Mode

Bernhard Willhelm leitet seit Herbst 2009 die Modeklasse an der Angewandten.

Bernhard Willhelm. Präsentation, Paris Fashion Week Autumn/Winter 2010/11

[email protected]

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Fashion Startups

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„it‘s like everybody is doing fashion now“

- Reeshma Sohoni CEO Seedcamp

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11Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Garmz targets a very attractive market

Market Size

in bn !

FranceUKGermany USA Rest of the world

Tota

l

CAGR 25,5%Europe

CAGR 22,7%Europe

CAGR 24,8%World

CAGR 13,6%World

20042005

20062007

20082009

201020112012

2013

80706050403020100

in bn !

EuropeUSARest ofthe world

CAGR 2,6%World

*

***

**

CAGR 2,5%World

20042005

20062007

20082009

201020112012

800

600

400

200

0

Fashion E-Commerce is the fastest growing segment within the fashion industry and within E-Commerce:

Sources:

Data Monitor - Globa l Apparel Reta il, 2008; Data Monitor – Apparel Reta il in the United States, 2008Data Monitor - Globa l Internet Reta il, 2008; Data Monitor – Online Reta il in Germany, 2008; Data Monitor – Online Reta il in the United Kingdom, 2008; Data Monitor – Online Reta il in France, 2008;Nielsen Netrating – Globa l Online Shopping Report, 2008

*

* *

* * *

Books

Fashion

DVD/Games

Airline Tickets

Electronics

Music

0% 20%

81%

“I have purchased items on the internet in the past 3 months”

2005 2007

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Marketplaces

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etsy.com

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dawanda.com

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supermarkethq.com

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marke-eigenbau.org

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co-creation

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shoesofprey.com

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shoesofprey.com

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laudividni.com

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laudividni.com

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youtailor.com

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youtailor.com

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discount communites

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vente-privee.com

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brands4friends.com

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b2b

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fits.me

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worldonahangar.me

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crowdsourcing / collab prod

development

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useabrand.com

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ustrendy.com

Text

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exuve.com

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today we use websites to communicate about productstomorrow we use websites to create products

- collaborative product development.

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garmz.com launch june 15th

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garmz.com

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18Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Test runs

start your own fashion label

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8Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Test runs

if enough demandfree market quality production

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17Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Test runs

sold in the webshop at market prices