Startup Lessons Learned
Weshalb Du darüber nachdenken solltest, ein Lean Startup zu machenEntrepreneurs Club Aschaffenburg, 23.04.2014
Paul Herwarth von Bittenfeld
� Seit 2003 Projektleitung und Geschäftsführung für Tochtergesellschaften der //SEIBERT/MEDIA GmbH.
� Initiator von Lean Startup Circle Rhein-Main und Rhein-Main-Startups.com
� Twitter: @pherwarth
LEAN STARTUP
http://www.flickr.com/photos/betsyweber/6719450919/
„„A startup is an organization A startup is an organization dedicated to creating dedicated to creating something new under something new under conditions of conditions of extreme extreme uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries
http://www.flickr.com/photos/mikebehnken/5007703932/
http://www.flickr.com/photos/myfuturedotcom/6053042920/
Der Build – Measure – Learn-Zyklus
http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg
MinimumViable
Product(MVP)
Die Geschichte von
TwentyFeet
TwentyFeet – Check your Track
The exit – bought by SumAll
September 2010:Launch with Feature
by Robert Scoble
Our startup journey
September 2009:
Ideation
Start of Prototyping
January 2010:Software-Development
with Team of 5
Autumn 2010:Payment Feature
March 2011:Growth Booster
Performance Tweet
July 2013:Sold to SumAll
July 2012:Lean Startup Team
Lean Canvas for TwentyFeet
› Painful aggregation of data over different services
› Easy to use› One-shop-
stop for Social Media Metrics
› One tracking
for all services› Personal
analytics dashboard
› Number of User (later: Active Users)
› Revenue
› Scrum team financed by existing business
› Social Media Heavy User (Twitter, Facebook, …)
› Small businesses
› Hosting› Development
› Freemium › Micro payments
› Marketing
› Performance tweet
1 234
5
67
8
1 9
Lessons learned
1. Don't fall in love with your solution
2. Focus on delivering value in the first place
3. Capture the customer value from the beginning
4. Vanity metrics suck
Lessons learned - Don't fall in love with your solution
Image: Ash Maurya
Lessons learned - Focus on delivering value in the first place
https://www.flickr.com/photos/rethwill/8633682506/
Lessons learned - Focus on delivering value in the first place
Problem / Solution fit
Product / Market fit
Scale
Lessons learned - Capture the customer value from the beginning
https://www.flickr.com/photos/eioua/2698500658
Lessons learned - Vanity metrics suck
# of usersrevenuerevenue per user
Summary
Lessons learned
› Don't fall in love with your solution
› Focus on delivering value in the first place
› Capture the customer value from the beginning
› Vanity metrics suck
Stay in touch
Find me on:› Twitter: @pherwarth › LinkedIn › XING
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