7 Startup Rules - Google JUMPSTARTStefan KorsenBusiness Development Consultant - Google Marketing SolutionsJuly 4, 2017

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Rule #1 - Idea

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JUMPSTART Example: Pawnshop

● helps people to determine the value of their jewellery

● offers repair and maintenance of precious watches

● gives pawn loans

● purchases and sells jewellery and watches

● organizes auctions

Tool: Google Trends

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Rule #2 - Business Model

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JUMPSTART Example (negative): Online-Shop for Toys

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Tool: Keyword Planner

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Keyword Planner Inside:

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Rule #3 - Sales

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Know your Customer: The Journey to Online Purchase

Food

Finance

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Tool: Think with Google

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Think with Google Inside: Gamers are more likely to purchase certain goods than general online population

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Rule #4 - Measurement

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Tools: Google Analytics & Google AdWords

Rule #5 - Speed

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Tool: Test my Site

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+/- 20 %Media targeting impact range

+/- 80 %Creative quality impact range

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Rule #6 - Creative

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Tool: Google Web Designer

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Rule #7 - Video

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Example: One Dollar Shave Club

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Tools Overview

➔ Google Trends: trends.google.com

➔ Keyword Planner: adwords.google.com/home/tools/keyword-planner

➔ Think with Google: thinkwithgoogle.com

➔ Analytics: analytics.google.com

➔ AdWords: adwords.google.com

➔ Test my Site: testmysite.withgoogle.com

➔ Google Web Designer: google.com/webdesigner

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The Google JUMPSTART Programm

Five ways to benefit from partnering with Google:

★ A direct contact at Google

★ Industry-specific information

★ Creation and optimization of campaigns

★ Advice about new strategic directions

★ Google products Participation in beta tests

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Your Google JUMPSTART Contact

Stefan KorsenBusiness Development Consultant - Google Marketing Solutions

stefankorsen@google.com+49 40 808179 425

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Further Start Up Options

Google Marketing Solutions for Start Ups

events.withgoogle.com/gms-for-startups/

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