Customer Experience – aber wie?Evelyne Berlinger | Lisa Kreilinger, Adobe

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Wieviel Prozent Ihrer User können Sie denn überhaupt auf ihren digitalen Kanälenansprechen?

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Können optimal bedient werden!

< 10%

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Hartmut KönigKundennummer: 13874Status: High Value Customer

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Angemeldet, abernamentlichnichtbekannt

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Kein Besucher istwirklich unbekannt

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Kein Besucher istwirklich unbekannt

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Und wie sieht das jetzt für die online Präsenz aus?

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Beispielhafte Customer Journey:

Lisa:FinanzunternehmenMehr Kunden gewinnen

Evelyne:unbekannter Besuchersucht nach Geldanlage

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Lisa:FinanzunternehmenMehr Kunden gewinnen

Evelyne:unbekannter Besuchersucht nach Geldanlage

Beispielhafte Customer Journey:

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Check out our social channels – What others say about “#LifeInsurance”

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THANK YOU EVELYNE BERLINGER.HELLO Mrs. Berlinger

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Livefyre

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Wie machen wir das dann

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Customer Attributes

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Vorhandene Attributes

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2.5513.647

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Mit Customer Attributes genauer identifizieren

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• Personalisierung von Anfangan

• Erstellung eines 360° Profils• Schafft Freiraum für kreativeund relevante Erlebnisse

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DANKE

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