Basel | September 2009

INSM.de as first 4.0 Enterprise reference

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About what we talk …

01 old & new INSM website

02 reasons to choose Magnolia

03 multi-client capability

04 project management experience

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Die hier erarbeiteten Gedanken und Vorschläge sind geistiges Eigentum der Aperto AG und unterliegen dem Urheberrecht.Jede ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.

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Full service provider for digital communication

� Founded in 1995

� 7.4 Mil. € total revenue

� 100 employees

� Top 25 agency in Germany

Our Services

� Consulting and Strategy

� Design & Information architecture

� Technology and Hosting

� Editorial text

� Online Marketing Services

Facts & figures

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Aperto & Magnolia A sucessfull partnership since 2006

� Certified Partner since 2007

� Experience with 15 projects based on Magnolia CMS so far, e.g.

� Siemens Home Appliances

� Deutschland Card (Bertelsmann)

� Frankfurt School of Finance & Management

� Joint product development of the version 4.0,

especially Standard Templating Kit

� Worldwide first implementation of a project

based on Magnolia 4.0 (www.insm.de)

The site before relaunchDezember 2008

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The old startpage

� Made in 2002

� No modern look&feel

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Concept & Content

� Navigation was not developed with the content

� 3000 sites of content

� Only a few sites can be found via navigation

� No INSM editorial concept

� no emotions

� text deserts

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Aperto CMS

� High development costs

� No product development

� Costs for different project needs

� No predefined templates

� Dynamic & external data

� inefficient maintenance

� Teaser & articles has to

be entered separately

� maintenance needs 4 times

longer (switch frontend / backend)

Reasons to choose Magnolia …

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The site after Relaunch

April 2004

� Magnolia 4.0 Enterprise Edition

� New design

� New site structure

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Reasons to choose Magnolia

� Commercial Product

� Upgrade capabilities

� Vendor Support

� Open Source / Java

� Separate Instances for Author &

Live

� Scalability

� reliability / Loadbalancer

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Reasons to choose Magnolia

Magnolia Backend

� Frontend editing

� Automatic teaser

generation for section-sites

� Cut/Copy site structure

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Reasons to choose Magnolia

Standard Templating Kit (STK)

� Pool with 17 Templates (SEO/BITV)

� Conception: Initial Definitions

� Raster

� hor./vert. Navigation

� Marginale column

� Design: Styledefinition (CSS)

� For the INSM

� 12 Templates

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Reasons to choose Magnolia

Standard Templating Kit (STK)

� Pool with 17 Templates (SEO/BITV)

� Conception: Initial Definitions

� Raster

� hor./vert. Navigation

� Marginale column

� Design: Styledefinition (CSS)

� For the INSM

� 12 Templates

� 6 Templates build by our own

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Reasons to choose Magnolia

Standard Templating Kit (STK)

� Pool with 17 Templates (SEO/BITV)

� Conception: Initial Definitions

� Raster

� hor./vert. Navigation

� Marginale column

� Design: Styledefinition (CSS)

� For the INSM

� 12 Templates

� 6 Templates build by our own

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Reasons to choose Magnolia

Key Functionalities

Screenshot Backend� Category cloud

� Comments

� News-Overview (Standard in Version 4.1)

� Event-Overview (Standard in Version 4.1)

� RSS Import / Export

� Glossary Extension

� Newsletter

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Reasons to choose Magnolia

Key Functionalities

Screenshot Backend� Category cloud

� Comments

� News-Overview (Standard in Version 4.1)

� Event-Overview (Standard in Version 4.1)

� RSS Import / Export

� Glossary Extension

� Newsletter

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Reasons to choose Magnolia

Key Functionalities

Screenshot Backend� Category cloud

� Comments

� News-Overview

� Event-Overview (Standard in Version 4.1)

� RSS Import / Export

� Glossary Extension

� Newsletter

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Reasons to choose Magnolia

Key Functionalities

Screenshot Backend� Category cloud

� Comments

� News-Overview

� Event-Overview

� RSS Import / Export

� Glossary Extension

� Newsletter

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Reasons to choose Magnolia

Key Functionalities

Screenshot Backend� Category cloud

� Comments

� News-Overview

� Event-Overview

� RSS Import / Export

� Glossary Extension

� Newsletter

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Screenshot Backend� Category cloud

� Comments

� News-Overview

� Event-Overview

� RSS Import / Export

� Glossary Extension

Reasons to choose Magnolia

Key Functionalities

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� ASP Interface

� Interface Test with INSM Newsletter after Relaunch

� Standard in Version 4.1

� Prices:

Reasons to choose Magnolia

modularity – Campaign Monitor

multi-client capability …

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multi-client capability

www.insm-bayern.de

� Cloning sites in a few days

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� Doughter design in a few hours

multi-client capability

www.einstieg-in-arbeit.de

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multi-client capability

www.insm-newsroom.de

� Newsroom as Extension

� RSS Import Modul

project management experience …

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project management experience

Screenshot Backend� Specialist Groups: Conception / Design / Frontend / Backend / PM

� No Waterfall

� STK experience

� Groups work parallel

at the prototype

� Scrum orientated

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project management experience

Screenshot Backend� Specialist Groups: Conception / Design / Frontend / Backend / PM

� No Waterfall

� STK experience

� Groups work parallel

at the prototype

� Scrum orientated

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project management experience

Screenshot Backend� Specialist Groups: Conception / Design / Frontend / Backend / PM

� No Waterfall

� STK experience

� Groups work parallel

at the prototype

� Scrum orientated

� Less effort in man days

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Learnings & Recommendations

� Much effort at the beginning of the project

� More projects – more efficient teamwork

� Assemble know how

� Faster results in a project

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Technical Track

� Aperto Experience Report: Developing with Magnolia 4.0 / STK

� Time: 14:50 - 15:35

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Thank you

Hendrik KaiserSenior Project manager

Email: hendrik.kaiser@aperto.de

Phone: +49 (0)30 28 39 21-425

Fax: +49 (0)30 28 39 21-29

Aperto AG - In der Pianofabrik

Chausseestr. 510115 Berlin