8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 1/24

McDonald¶s CorporationMcDonald¶s Corporation

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 2/24

McDonald·s McDonald·s 

 ARUN  ARUN 

JAIMON JAIMON JEFFRY  JEFFRY  

RANJITH.P.S RANJITH.P.S 

RESHMA RESHMA 

TIBU TIBU 

Presented By Presented By ::

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 3/24

McDonald¶s MissionMcDonald¶s MissionBe the best quick service restaurant

experience. By providing quality, service,

cleanliness and value that make every

customer in every restaurant smile.

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 4/24

3World wide strategies

3World wide strategies

Best employer 

Operational Excellence

Continue to grow and be profitable

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 5/24

Mr. Jim Skinner ,Vice Chairman, Chief Exec.

Officer 

COMPANY PROFILE

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 6/24

Mr. Peter J. Bensen ,

Chief Financial Officer 

Mr. Donald Thompson

Chief Operating Officer 

Fred Turner

Honorary Chairman

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 7/24

Founded in 1940 in San Founded in 1940 in San 

Bernardino, CA by Dick and Mac Bernardino, CA by Dick and Mac 

McDonald  McDonald  

HISTORYHISTORY

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 8/24

HistoryHistory 1940 First McDonald¶s

1952 Attempts at

franchising

1954 Milk ShakeMachine

1955 prototype opens

in Des Plaines, IL

1956 14 McDonald¶s

1961 McDonald

 brothers sell rights

� 1965 McDonald¶s go

 public

� 1968 Introduction of 

Big Mac and shift to Network Television

� 1970 1600 restaurants

� 1980 6000 McDonald¶s

Restaurants

� 1990 record sales

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 9/24

History ContinuedHistory Continued

1994 Kuwait City, Kuwait

2002 Forty seven years after 

 ±  30,000 locations

 ±  2000 new restaurants

 ±  World Wide Web

 ±  McDonald¶s a recognized Brand

 Name

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 10/24

RecentRecent

 Acquisitions/Divestitures Acquisitions/Divestitures Boston Market

Chipolte Mexican Grill

Donato¶s Pizza chain

McCafe¶

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 11/24

TrainingT

raining Surpasses even the U.S. Army

Provides career opportunities

Service Enhancement Process

Consistent through CD-ROMs

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 12/24

ReHIREm

entR

eHIREm

ent Program established for mature workers

Ease of transition of older workers returning

to the workforce.

Flexible scheduling so as not to jeopardize

their Social Security benefits.

More than 40,000 older workers serve

McDonald¶s customers on any given day

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 13/24

McJobsMcJobs Assistance to employees with mental and

 physical disabilities.

More than 9,000 workers went through the

 program.

Given formal graduation ceremony

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 14/24

ManagementManagement

Development ProgramsDevelopment Programs Crew Development

Restaurant Management

Mid-Management

Executive Development

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 15/24

Product LinesProduct Lines

Hamburgers

Chicken Sandwiches

French Fries

Beverages

Breakfast Items

Desserts

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 16/24

TechnologyT

echnology McDonald¶s in Sweden

 ± World¶s First Snowmobile Drive-Thru

McDonald¶s & ExxonMobil???

 ± Speedpass invades McDonald¶s

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 17/24

Industry

Trends

Industry

Trends

What is happening with fast food?

 ±  People are more educated

McDonald¶s Responds

 ±  America¶s First McCafe

In Downtown Chicago

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 18/24

FIN ANCI AL ST ATEMENTFIN ANCI AL ST ATEMENT

values in USD (in billion)values in USD (in billion)

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 19/24

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

2008 2009 2010

Total Revenue

Gross Profit

Net Income

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 20/24

Period ending

2010 2009 2008

Total

revenue 24,074,600 22,744,700 23,522,400

Cost of revenue 14,437,300 13,952,900 14,883,200

Gross profit 9,637,300 8,791,800 8,639,200

 Net income 4,946,300 4,551,000 4,313,200

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 21/24

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 22/24

Making A DifferenceMaking A Difference

We have an obligation toWe have an obligation to

give back to thegive back to thecommunities that give us socommunities that give us so

much."much."

-- Founder Ray Kroc, 1955Founder Ray Kroc, 1955

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 23/24

Social Comm

itm

entsSocial Comm

itm

ents ³9-11´ Relief Effort

Environmental Concerns

Educational Involvement

Quality & Safety Procedures

Ronald McDonaldH

ouseCharities (R HMC)

8/7/2019 McDonalds New

http://slidepdf.com/reader/full/mcdonalds-new 24/24

Bibliography

Bibliography

www.mcdonalds.com