Prof Dr Christoph WegmannProf Dr Helmut Laberenz

Food Marketing and Ethics

Utrecht November 3rd 2011

Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences

Prof. Dr. Christoph Wegmann

Food companies face several ethical challenges all along the value chain

http://www.melaoueh.de/wp-content/uploads/2011/09/hunger.jpg http://www.gutefrage.net/; http://www.planet-wissen.de; http://www.suite101.de/view_image.cfm/324680 ; http://www.merkur-online.de/nachrichten/deutschland/fotostrecke-achtung-mogelpackung-397235.html; http://www.theurbn.com/2011/08/food-vs-sprawl-diary-the-tale-of-a-footprint/ ; http://www.littlewhitefeather.co.uk/2011/04/day-8-detox-diary-countdown/

Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences

Prof. Dr. Christoph Wegmann

…and thus engage in ethical communication and marketing…

http://ambalaj.files.wordpress.com/2008/10/choco-c; http://performancenotes.pepsicoblogs.com/2010/08/tracking-pepsicos-sustainability-achievements/ arbon-footprint.jpg

Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences

Prof. Dr. Christoph Wegmann

…but – how to best communicate ethical topics?

The research so far…

student project 2010/2011

numerous bachlor and master thesis

EU project starting next week

consumer perspective use of seals media analysis

The idea: Investigate impact success factors cross cultural comparison cross industry analysis ?