Research, Branding, Motion Graphic for Nudge Design Clint Quappé

2b.

• During certain periods of time at the gym the weights are not put away which can cause disorganization which can get out of hand real quick

• The gym attendants constantly remind the gym goers to put the weights away and sometimes come into the gym to do it themselves

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

• In this photo the weights are left on the machine and disorganized. This could be fixed by putting up signs at places where weight disorganization is the greatest.

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

• To encourage people to rack there weights they could simply put up a better sign over the weight holder that reminds gym-goers to do so

• Design Tip: To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

2c.

2c.

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

*Sign to hang above weight racks

3a.

• Change in German = Änderung• Behavior in French = Comportement• Concept in Italian = Concetto

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

3b.

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

3b.

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

3c.

Psychology• Spanish = psicología• Dutch = psykologi• Bosnian = psihologija

• Name = Psykologi

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

3d.

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

3e.11 2 3

4 5 6

Clint Quapp e, Professor KlinkowsteinFa 102 C

Motion Graphics IdentityBehavior Design Studio

Research, Branding, Motion Graphic for Nudge Design Clint Quappé