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Technische Daten-bltter, anschaulicheBauplne und pro-

fessionelle Prsen-tationsvorlagenwaren das wichtigsteHandwerkszeug,

fr die persnlicheberzeugungsarbeitPeter Riedels um diezahlreichen Stake-holdergruppen, vomBau des Tunnels zuberzeugen.

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Fr die Presse standenim Kampagnenzeitraumumfangreiche Down-loadmglichkeiten zurVerfgung.

Von der Pressemappeber aufwndige Ren-derings und Logos inverschiedenen Formaten.Die Downloads wurdenintensiv genutzt undhaben wesentlich zum

PR-Erfolg des Skitunnelbeigetragen.

The design and construction the USP of the skiing tunnel

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Summary andoverview

for thefirst timesnowpreservation system

for thefirst timeadjustablesnow temperaturefrom-4 to-8 C or more

for thefirst timefully air-conditioned

Therefore:

noexpensiverepetitive snowmaking

nofreezing-over ofsnowdueto geothermal energy

Result:Theworld-wideuniquesnowpreservationsystem providesforair-conditioned

and constanttrainingconditions atany time.

comparableproject skiingtunnel

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Look ingatthefutureof sports,onehastoconsidertwoquestions:

1.) What securestodayslevel ofwinter sportsachievements?

2.) What couldlead toan increasein thepresent performance?

Answeringthese pointsone hasto takeinto accountseveral factors.

Westartwith theperformance pyramid of competitivesports.

Performancepyramidof competitivesports(illustration)

This picture shows clearly that the security to develop top athletes increases the

broaderthe basisof youngathletes(bo ttom of pyramid).

Nextto thehuman factor theglobal climaticchangesarea crucial aspectfor the

successof wintersports in thefuture. Astudy of theGeographical Instituteatthe

UniversityofZurich arrivesat thefollowingconclusion: Theclimaticchangecauses

difficultiesin theskiingregions; becauseof theglobal warmingonly regions above

1,500 meters overNN havetheguaranteeof snow.

Someinfluences,which will leadto thisresult,are:

missingprecipitation leadingtomelting glaciers

thetemperatureoftheatmosphere,whichroseabout 0.5 C(1.1F)during

thelast 100 years

aforecasted risein temperatureof 2 3 C(4.4 6.6 F) within thenext

50 years

ariseofthesnowlinetoapprox.1.800 munt il 2050

thedecrease ofsnowcoverage in themountains

In thenearfuture, thesefactors will lead toa lack of ideal trainingpossibilitiesforthewinters portscommunity, becauseof themissing snow guaranteeduring thewintermonths.

risingsnowline

risein temperature

decreaseof precipitation assnow

Eventheworld-wide skifederationshave recognisedtheexplosiveness ofthetop ic.

Atthe Forum Nordicum,which took placein Cavalese(Italy) in October2002, the

head of theFIS, BengtEric Bengtsson,concluded:

that an important prospect for thedisciplinesofcross-country skiinglies amongother thingswithin thedevelopment anduseofski tunnels.

T e m p e ra tur N ie d e rschla g

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The future cannot ignorecurrent questions