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    Hina Tarey(140)

    Esha Patra (179)Neha Rai (144)

    Suresh Kumar Shah(173)

    R.Anita Kumari(157)

    Ravi Kumar(130)

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    MANAGEMENT- RELIANCE

    COMMUNICATION

    Name Designation

    Anil D Ambani ChairmanS P Talwar Director

    A K Purwar Director

    J Ramachandran Director

    Deepak Shourie Director

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    PROFITABILITY RATIO

    1) Profit Margin ratio :- This ratio also known as (ROS),measures the amount

    of net profit earned by each rupee of revenue.

    Profit Margin ratio = PAT /SALES.

    2) Gross Operating Margin:- The Gross Operating Margin illustrates the profit

    a company makes after paying off its Cost of Goods sold (cost of inventory). Gross

    Profit Margin .

    Gross Operating Margin = (Sales cost of goods sold) / Sales

    3) Net Operating Margin :- ratio used to measure a company's pricing strategy

    and operating efficiency.

    Net Operating margin = Net profit before interest and tax /Sales

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    ROI RATIO

    y Return on equity (ROE) = Net profit after taxEquity

    y Return on assets (ROA) = Net profit before interest

    Total assets= Net profit after tax + (interest * (1-tax rate))

    Total assets

    Return on capital employed (ROCE) = Net profit before interest on Ltdebt

    Equity + LT-debt

    y Earnings per share (EPS) = Net profit after tax

    Number of shares outstanding

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    Asset Turnover :-The asset turnover is used for the firm efficiency. It

    indicates how many times assets were turned over in a

    period and thereby generated sales. Turnover ratiosmeasure efficiency of use of (categories of) assets.Tend

    to be industry-specific.

    Main ratios:

    Total asset turnover=sales/total assetsFixed asset turnover=sales/fixed assetsInventory turnover=cost of sales/inventoriesReceivable turnover=(netcredit)sales/receivables

    Sales

    Totalassetturnover =T otalassets

    SalesFixedassetturnover =Fixedassets

    CostofsalesInventoryturnover =

    Inventories

    (Netcredit)SalesReceivablesturnover =

    Receivables

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    SWOT ANALYSIS

    Strengths: attributes of theorganization those are helpful toachieving the objective.

    Weaknesses: attributes of theorganization those are harmful toachieving the objective.

    Opportunities: external conditionsthose are helpful to achieving the

    objective.

    Threats: external conditions that isharmful to achieving the objective

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    CONTINUED

    y Strength-Low EntryCost-Commission Structure-Fast Activation Process

    -Network-Connectivity- Data GPRS

    y Weakness-Branding Image

    - Distribution problem- Limited product portfolio-Only Mobile-Lack ofCompetitive Strength- Limited Budget

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    CONTINUED

    y Opportunity

    - Preference of GSM over

    -CDMA

    -New Specialist Application- Rural Telephony- New Market,

    - Competitors` Vulnerabilities

    y Threat

    - Political destabilization.- New Entrants- IT Development- Market Demand- Seasonality, Weather Effects

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    FINANCIAL STRENGTH RATIOSUSE OF FINANCIAL RATIO

    y Financial ratios are useful indicators of a firm's

    performance and financial situation.y Most ratios can be calculated from information provided

    by the financial statements.

    y Financial ratios can be used to analyze trends and tocompare the firm's financials to those of other firms.

    It explain the financial position of a company from thefollowing point of view.

    Long Term solvency

    Short term liquidity

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    Short Term

    Liquidity-It refer to the ability to general cash to meet short term

    obligation/claims(1) Current Ratio(2) Acid Test (Quick Ratio)

    It focus on make up working capital & activity level of itscomponent.

    Low liquidity implies financial risk as in ability to service shortterm debt payment may led to bankrupt.

    Ratio to be Considera) Current Ratio=CA / CL

    b) Quick Ratio= CA Inventory / CL

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    Reference Linksy www.bse-india.com

    y http://www.nse-india.com

    y http://www.researchandmarkets.com