APPENDIX N HALEAKALĀ ATST SURVEY REPORT · 2011-07-07 · National Park as one of the best...

APPENDIX N

HALEAKALĀ ATST SURVEY REPORT

APPENDIX N: HALEAKALĀ ATST SURVEY REPORT


Beyond Information. Intelligence.

HHAALLEEAAKKAALLĀĀ AADDVVAANNCCEEDD TTEECCHHNNOOLLOOGGYY SSOOLLAARR TTEELLEESSCCOOPPEE ((AATTSSTT)) SSUURRVVEEYY RREEPPOORRTT

PPrreeppaarreedd ffoorr::

KKCC EEnnvviirroonnmmeennttaall,, IInncc..

PPrreeppaarreedd bbyy:: SSMMSS RReesseeaarrcchh && MMaarrkkeettiinngg SSeerrvviicceess,, IInncc..

HHoonnoolluulluu,, HHaawwaaii‘‘ii NNoovveemmbbeerr,, 22000077

Consulting Database Marketing Economic & Social Impact Studies Research SMS

1042 Fort Street Mall Suite 200 Honolulu, HI 96813 Ph: (808) 537-3356 Toll Free (877) 535-5767 Fax: (808) 537-2686 E-mail: [email protected] Website: www.smshawaii.com SMS Affiliations and Associations: Alan Barker Associates Warren Dastrup – Kauai Affiliate Experian International Survey Research Solutions Pacific, LLC 3i Marketing & Communications


CCOONNTTEENNTTSS

EXECUTIVE SUMMARY ............................................................................................................... i

INTRODUCTION ..........................................................................................................................1

Haleakalā ATST Survey ............................................................................................................1

Objectives..................................................................................................................................1

Method ......................................................................................................................................1

KEY FINDINGS ............................................................................................................................2

Survey Respondents .................................................................................................................2

Current Visitor Experience ........................................................................................................2

Return Visits ..........................................................................................................................3

Haleakalā Observatories ...........................................................................................................4

ATST Impact on Visitor Experience and Visitor Behavior .........................................................5

Estimating Park Visitor Behavior ...............................................................................................7

CONCLUSION..............................................................................................................................9

APPENDIX..................................................................................................................................10

Appendix A: Survey Instrument..............................................................................................11

Appendix B: Exhibits Accompanying Survey Instrument........................................................13

Appendix C: Frequencies .......................................................................................................14


LLIISSTT OOFF FFIIGGUURREESS Figure 1: Activities at Haleakalā National Park ............................................................................2 Figure 2: Haleakalā National Park Experience Rating.................................................................3 Figure 3: Likelihood to Return to Haleakalā National Park ...........................................................3 Figure 4: Existing Telescope Facilities without the Advanced Technology Solar Telescope

(ATST) ...................................................................................................................................4 Figure 5: Observatory Information Sign .......................................................................................5 Figure 6: Proposed Additional Facilities at Haleakalā..................................................................6 Figure 7: Advanced Technology Solar Telescope (ATST) Support/Opposition...........................7 Figure 8: Likelihood to Return for Telescope Tour.......................................................................7 Figure 9: Respondent Subgroups ................................................................................................8

LLIISSTT OOFF EEXXHHIIBBIITTSS Exhibit S-1: Existing Telescope Facilities without the Advanced Technology Solar Telescope

(ATST) .................................................................................................................................13 Exhibit S-2: Proposed Additional Facilities at Haleakalā ...........................................................13 Exhibit S-3: Observatory Information Sign.................................................................................13

APPENDIX N: Haleakalā ATST Survey Report Page i © SMS, Inc. November, 2007

EEXXEECCUUTTIIVVEE SSUUMMMMAARRYY TThhee ccuurrrreenntt vviissiittoorr eexxppeerriieennccee aatt HHaalleeaakkaallāā NNaattiioonnaall PPaarrkk iiss vveerryy ppoossiittiivvee

Almost two-thirds of survey participants (64.8%) rated their experience at Haleakalā National Park as one of the best sightseeing experiences they have ever had

Almost half of survey participants (48%) were very likely to return to the park and another 40 percent indicated they were somewhat likely to return

TThhee ccuurrrreenntt vviissiittoorr eexxppeerriieennccee iinncclluuddeess tthhee HHaalleeaakkaallāā OObbsseerrvvaattoorriieess

Haleakalā Observatories are clearly visible from the Pu‘u ‘Ula‘ula Outlook

Close to one-fourth of respondents (22.3%) saw and read the observatory sign

Over one-fifth of respondents (21.2%) took pictures of the observatory

TThheerree wwaass vveerryy lliittttllee nneeggaattiivvee rreeaaccttiioonn ttoo aann aaddddiittiioonnaall ssoollaarr oobbsseerrvvaattoorryy

A majority of respondents (60%) do not care if the new observatory is built

Thirty-three percent of respondents are in favor of the observatory

IImmppaacctt oonn vviissiittoorr bbeehhaavviioorr iiss ssmmaallll bbuutt ppoossiittiivvee

Over 75 percent of respondents indicated they would be somewhat to very likely to return to Haleakalā National Park to tour the telescope

Seventy-three percent of respondents were likely to return to the park and likely to tour the telescope

Three percent of respondents who initially indicated they were not going to return to the park, indicated they would return to tour the telescope

APPENDIX N: Haleakalā ATST Survey Report Page 1 © SMS, Inc. November, 2007

IINNTTRROODDUUCCTTIIOONN HHAALLEEAAKKAALLĀĀ AATTSSTT SSUURRVVEEYY In the Fall of 2007, KC Environmental, Inc. commissioned SMS Research & Marketing Services, Inc. (SMS) to conduct a study among visitors to Haleakalā National Park. The study was to evaluate visitor opinion on an Advanced Technology Solar Telescope (ATST) proposed for the Haleakalā High Altitude Observatory on Mount Haleakalā. The results of the study were intended to supplement the Draft Environmental Impact Statement previously submitted by KC Environmental, Inc. OOBBJJEECCTTIIVVEESS The overall goal of the project was to provide an unbiased estimate of the expected impact of the proposed ATST on the visitor experience at Haleakalā National Park based on the impressions of current park visitors. The specific objectives were:

To measure current reaction to the park among a cross section of visitors; To measure visitor reaction to the addition of a large solar observatory in the adjacent

High Altitude Observatory; To provide other information that may be useful in evaluating visitor reaction to the

proposed ATST. MMEETTHHOODD The study was conducted from October 2, 2007 through October 8, 2007. Interviewers intercepted visitors after they exited the park and were asked to complete a self-administered survey that measured their experience of the park and the proposal for an ATST. Findings presented in this report are based on a sample of 543 Park visitors. Although intercept surveys are not based on rigorous probability samples, a sample of this size and type would have an associated margin of error of plus-or-minus 4.2 percentage points at the 95 percent confidence level.


KKEEYY FFIINNDDIINNGGSS SSUURRVVEEYY RREESSPPOONNDDEENNTTSS Judging from our sample, visitors to Haleakalā National Park are fairly new to the Park. Of the 543 visitors to Haleakalā National Park who comprise our respondent group, 11 percent were from Hawai‘i and 89 percent were tourists or visitors to our State. Among the residents, half were Maui residents and the other half were from neighboring islands. Among the visitors, the great majority (71%) was visiting Maui for the first time, and among the whole group, only 20 percent had visited the Park before this time. Most visitors came to the park either for sightseeing (67%) – especially to watch the sunrise from the summit; or to ride bicycles (39%) inside the park or to take the downhill run from the summit. About four percent were more active Park users. They came to hike or use the cabins. Finally, there was a group of people who gave other answers to the question, especially to the effect that whatever they were going to do, they were thwarted in that effort because of rain or bad weather. Figure 1: Activities at Haleakalā National Park

5%

4%

39%

67%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Other

Hiking or Stay at Cabins

Bike Riding

Sightseeing

Responses sum to more than 100 percent because multiple responses were accepted.

CCUURRRREENNTT VVIISSIITTOORR EEXXPPEERRIIEENNCCEE In general, Haleakalā National Park users’ ratings of their on-site experience were very positive. Almost two-thirds of them (65%) rated their experience at the Park as one of the best sightseeing experiences they have ever had. Six percent indicated it was the single best sightseeing experience in their lifetime. A fifth (20%) of them said it was similar to many sightseeing experiences they had in the past (see Figure 2). And nine percent said the experience was average or below average.


Figure 2: Haleakalā National Park Experience Rating

9%

20%

65%

6%

0% 10% 20% 30% 40% 50% 60% 70%

Average or BelowAverage

Similar to Many

One of the Best

Single BestExperience

RReettuurrnn VViissiittss Nearly all of the survey respondents (93%) said they were likely to return to Maui someday. When we asked them if they wanted to come back to the Park, almost 90 percent said they were either somewhat or very likely to return (see Figure 3). Only two percent of the respondents said they would definitely not return to the Park. Figure 3: Likelihood to Return to Haleakalā National Park

2%

10%

40%

48%

0% 10% 20% 30% 40% 50% 60%

Not At All Likely

Not Very Likely

Somewhat Likely

Very Likely

Most of those who said they would not likely return to the Park were those who did not think they would get back to Maui again. Only one person who said they would probably come back to Maui said they would not come back to the Park. Nearly half (45%) of those who said they might not get back to Maui said they’d like to visit Haleakalā National Park again. In all, it was clear that the visitor experience at Haleakalā National Park was a very positive experience.


HHAALLEEAAKKAALLĀĀ OOBBSSEERRVVAATTOORRIIEESS The University of Hawai‘i’s Haleakalā Observatories, also known as Science City, is part of the visitor experience at Haleakalā National Park. Any visitor who travels into the park as far as the Pu‘u ‘Ula‘ula Overlook, or Red Hill, will see the Observatories. Visitors who go up the mountain to see the sunrise usually view it from Red Hill. Figure 4 shows a view of Science City as it might appear to a visitor at Red Hill. Figure 4: Existing Telescope Facilities without the Advanced Technology Solar Telescope (ATST)

Recently, the National Park erected an exhibit describing the Haleakalā Observatories and their work (Figure 5). About 38 percent of the survey respondents said they saw the exhibit, and 60 percent of those read the message on it.


Figure 5: Observatory Information Sign

About 94 percent of all Park visitors we interviewed took pictures while they were at the park. Twenty-two percent took pictures of the Haleakalā Observatories while they were in the park. Visitors who actively include the Haleakalā Observatories in their park experience were a bit more likely to report higher ratings for the Park1. But overall, whether the Observatories were actively or passively included in their visit to Haleakalā National Park, ratings were very positive. AATTSSTT IIMMPPAACCTT OONN VVIISSIITTOORR EEXXPPEERRIIEENNCCEE AANNDD VVIISSIITTOORR BBEEHHAAVVIIOORR All survey respondents were shown the pictures shown in Figures 4 and 5. In addition, they were shown the picture shown in Figure 6, in which the proposed ATST was inserted to scale, in the location proposed.

1 Among those who took pictures of the observatories or read the sign, 76 percent rated the experience as either

the best or one of the best experiences of their lifetime. The corresponding rating of other visitors was 68 percent.


Figure 6: Proposed Additional Facilities at Haleakalā

They were then given the following written description of the proposal to add an additional observatory at Science City:

“There is a proposal to build another observatory in that same area to study the sun that would be 20-feet taller than the existing observatories (see accompanying renderings). The existing observatories cannot accommodate visitors, but the new one would be open for tours. Would you care if there is another telescope as described?”

About 70 percent of Park visitors responded that they didn’t really care whether or not the ATST was added to the existing observatories. They had no objections. About five percent said they weren’t sure or didn’t answer the question. For the 25 percent who said they cared about the issue, we identified the nature of their concern by looking at their intention to return to the park to visit the new ATST facility. The results are presented in Figure 7.


Figure 7: Advanced Technology Solar Telescope (ATST) Support/Opposition

60%

33%

4% 3%0%

10%20%30%40%50%60%70%

Don't Care EitherWay

In Favor Not In Favor Don't Know

A majority of respondents (60%) had no objection to the ATST. A third of them (33%) were in favor of it being built. Four percent said they cared if the ATST was built, and would not return to the Park to visit the new facility. Three percent gave us no answer or said they were not sure about the whole issue. EESSTTIIMMAATTIINNGG PPAARRKK VVIISSIITTOORR BBEEHHAAVVIIOORR The foregoing presentation shows that very few visitors to Haleakalā National Park have any objections to the proposed addition of the ATST to Haleakalā Observatories. Their attitudes are either neutral or positive. It is possible to estimate how ATST might influence first time and returning visitors’ interest in coming to the Park. Figure 8 shows the likelihood that survey respondents would return to the Park to tour the new facility. Figure 8: Likelihood to Return for Telescope Tour

6.1%

19.4%

41.0%

33.5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Not At All Likely

Not Very Likely

Somewhat Likely

Very Likely

Three-fourths (75%) of the respondents indicated they are somewhat to very likely to return to Haleakalā to tour the ATST.


By comparing respondents’ initial intention to return to the park to their intention to return after evaluating the addition of the ATST, we can estimate the change in visitor behavior due to the new facility. The results of that analysis are shown in Figure 9. Figure 9: Respondent Subgroups

Intention to Return to Haleakalā National Park BEFORE evaluating ATST

Likely to Return to Haleakalā Not Likely To Return to Haleakalā

Like

ly to

Tou

r O

bser

vato

ry

Group A: Supporters of ATST

• Likely to return to Haleakalā • Likely to Tour the Observatory

73%

Group C: Converts

• Not likely to return to Haleakalā • Likely to return to tour ATST

3%

Inte

ntio

n to

Ret

urn

to H

alea

kalā

and

Vis

it th

e A

TST

Faci

lity

Not

Lik

ely

to T

our

Obs

erva

tory

Group B: Non-Supporters of ATST

• Likely to return to Haleakalā • Not likely to return to tour ATST

16%

Group D: Non-Returnees

• Not likely to return to Haleakalā • Not likely to return to tour ATST

8%

Overall, the addition of the ATST to the existing observatories on Haleakalā would make only minor changes in visitor behavior. Nearly three-quarters (73%) of all Park visitors were very interested in returning to Haleakalā National Park before considering the new solar observatory and would be interested in touring the new facility when they return. Eight did not expect to return to Haleakalā and the prospect of touring a new solar observatory did not change that expectation. So over 80 percent of survey respondents would not change their behavior based on the proposed new observatory. Sixteen percent of the group were initially interested in returning to Haleakalā, but said they would not return to tour the new observatory. All visitors in this group highly rated their experience at the park, and none were among those not in favor of the ATST. We have no reason to assume they would change their initial intention to return, but they would probably not tour the new observatory. Finally, three percent of the Park visitors may change their behaviors. These people originally said they would be unlikely to return to Haleakalā National Park. After assessing the proposed new solar observatory, they reported that they would be likely to return to Haleakalā National Park to tour the new facility. In the end, change in visitor behavior will be small and positive. At best the addition of the new solar observatory would increase park usage by about three percent.


CCOONNCCLLUUSSIIOONN The results of this research show that the current visitor experience at Haleakalā National Park is very positive. Most Park visitors appreciate their experience there and would like to return. Their experience includes the Haleakalā Observatories and those who mentioned the Observatories in their comments were no less likely to have valued their time at the park. Most visitors to Haleakalā National Park do not care whether the new observatory is built. Very few had any negative reaction to the idea and many will return to tour the telescope if it is built. The observatory may increase Park usage by about three percent.


AAPPPPEENNDDIIXX


AAPPPPEENNDDIIXX AA:: SSUURRVVEEYY IINNSSTTRRUUMMEENNTT

Haleakalā Survey Date: ____/____/____

Gender 1____Male 2____Female

Are you a visitor or resident? 1____Resident of Hawai‘i 2____Visitor to Hawai‘i

Zipcode: ____________________ (if visitor not from U.S., enter name of country)

Including this time, how many times have you been to Maui? _________times

Including this time, how many times have you been to Haleakalā National Park? _________times

If visitor, did you decide to come to Haleakalā National Park before or after you arrived in Hawai‘i? 1____Before 2____After

What did you do at Haleakalā National Park today?

1___Sightseeing (Visitor’s Center, look at the Crater, etc) 2___Go hiking or stay at the cabins 3___Other ________________

How likely are you to come back to Maui? 1____Very Likely 2____Somewhat Likely 3____Not Very Likely 4____Not At All Likely

How likely are you to come back to Haleakalā National Park? 1____Very Likely 2____Somewhat Likely 3____Not Very Likely 4____Not At All Likely

How would you rate your visit to Haleakalā National Park? 1____The single best sightseeing experience in my life 2____One of the best sightseeing experiences 3____Similar to many sightseeing experiences I have had in the past 4____An average or Below average sightseeing experience


Haleakalā Survey (continued)

Did you take photos of the telescope facilities today? 1____Yes 2____No 3____I did not take pictures

There is a proposal to build another observatory in that same area to study the sun that would be 20-feet taller than the existing observatories (see accompanying renderings). The existing observatories cannot accommodate visitors, but the new one would be open for tours. Would you care if there is another telescope as described? 1____Yes 2____No 3____Don’t Care either way 4____Don’t know

If they built a new telescope facility, how likely would you be to come back to the park to tour the telescope? 1____Very Likely 2____Somewhat Likely 3____Not Very Likely 4____Not At All Likely

Did you see and read the Haleakalā Observatories information sign? 1____Yes, read it 2____Saw it, but did not read it 3____No, did not see it 4____Don’t know

What is your age? 1____18-24 2____25-34 3____35-44 4____45-54 5____55-64 6____65 or older

What is your ethnicity? 1____Caucasian 2____Chinese 3____Filipino 4____Hawaiian or Part Hawaiian 5____Japanese 6____Black or African American 7____Hispanic or Latino 8____Other

Thank you for completing this survey.


AAPPPPEENNDDIIXX BB:: EEXXHHIIBBIITTSS AACCCCOOMMPPAANNYYIINNGG SSUURRVVEEYY IINNSSTTRRUUMMEENNTT Exhibit S-1: Existing Telescope Facilities without the Advanced Technology Solar Telescope (ATST)

Exhibit S-2: Proposed Additional Facilities at Haleakalā

Exhibit S-3: Observatory Information Sign


AAPPPPEENNDDIIXX CC:: FFRREEQQUUEENNCCIIEESS

What is your gender? SUPPORT TotalDon't know Don't care Support telescope Do not support telescope

Gender Male Count 7 158 88 8 261% within SUPPORT 35.0% 50.0% 49.4% 42.1% 49.0%

Female Count 13 157 89 11 270% within SUPPORT 65.0% 49.7% 50.0% 57.9% 50.7%

No answer Count 1 1 2% within SUPPORT .3% .6% .4%

Total Count 20 316 178 19 533% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%

Are you a visitor or resident of Maui? SUPPORT TotalDon't know Don't care Support telescope Do not support telescope

Are you a visitor or resident of

Maui?

Visitor to Maui

Count 19 302 163 18 502

% within SUPPORT 95.0% 95.6% 91.6% 94.7% 94.2% Resident of

MauiCount 1 14 15 1 31

% within SUPPORT 5.0% 4.4% 8.4% 5.3% 5.8%Total Count 20 316 178 19 533

% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%

Including this time, how many times have you been to Maui? SUPPORT TotalDon't know Don't care Support telescope Do not support telescope

Including this time, how

many times have you

been to Maui?

first time Count 16 208 117 17 358

% within SUPPORT 80.0% 69.1% 70.9% 89.5% 70.9%second time Count 2 52 19 1 74

% within SUPPORT 10.0% 17.3% 11.5% 5.3% 14.7%third Count 16 7 1 24

% within SUPPORT 5.3% 4.2% 5.3% 4.8%fourth Count 1 7 6 14

% within SUPPORT 5.0% 2.3% 3.6% 2.8%5 or more

timesCount 1 18 16 35

% within SUPPORT 5.0% 6.0% 9.7% 6.9%Total Count 20 301 165 19 505

% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%


Including this time, how many times have you been to Haleakalā National Park? SUPPORT Total Don't know Don't care Support telescope Do not support telescope

first time Count 17 244 135 18 414% within SUPPORT 85.0% 78.2% 78.0% 94.7% 79.0%

second time Count 2 33 15 1 51% within SUPPORT 10.0% 10.6% 8.7% 5.3% 9.7%

third Count 9 6 15% within SUPPORT 2.9% 3.5% 2.9%

fourth Count 1 12 4 17% within SUPPORT 5.0% 3.8% 2.3% 3.2%

5 or more times Count 14 13 27% within SUPPORT 4.5% 7.5% 5.2%


If visitor, did you decide to come to Halakala National Park before or after you arrived in Hawaii?

SUPPORT Total Don't know Don't care Support telescope Do not support telescope

Before Count 7 219 118 13 357% within SUPPORT 36.8% 76.8% 76.1% 72.2% 74.8%

After Count 12 66 37 5 120% within SUPPORT 63.2% 23.2% 23.9% 27.8% 25.2%


What did you do at Haleakalā National Park today? SUPPORT TotalDon't know Don't care Support telescope Do not support telescope

What did you do at

Haleakalā National Park

today? -Response 1

Sightseeing (Visitor's

Center, look at the Crater,

etc.)

Count 9 203 124 8 344

% within SUPPORT 47.4% 65.3% 71.3% 42.1% 65.8%Go hiking or

stay at the cabins

Count 1 7 4 12

% within SUPPORT 5.3% 2.3% 2.3% 2.3%Other Count 1 13 5 4 23

% within SUPPORT 5.3% 4.2% 2.9% 21.1% 4.4%Biking Count 8 88 41 7 144


% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%


How likely are you to come back to Maui? SUPPORT Total Don't know Don't care Support telescope Do not support telescope

How likely are you to

come back to Maui?if blank,

enter 9

Very Likely Count 10 180 113 5 308

% within SUPPORT 52.6% 58.6% 67.7% 27.8% 60.3%Somewhat

Likely Count 6 101 54 7 168

% within SUPPORT 31.6% 32.9% 32.3% 38.9% 32.9%Not Very

Likely Count 3 21 5 29

% within SUPPORT 15.8% 6.8% 27.8% 5.7%Not At All

Likely Count 5 1 6

% within SUPPORT 1.6% 5.6% 1.2%Total Count 19 307 167 18 511

% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%

How likely are you to come back to Haleakalā National Park? SUPPORT TotalDon't know Don't care Support telescope Do not support

telescopeHow likely are you to

come back to Haleakalā

National Park?if blank,

enter 9

Very Likely Count 8 143 100 251

% within SUPPORT 40.0% 45.5% 56.5% 47.5%Somewhat

LikelyCount 6 132 77 215

% within SUPPORT 30.0% 42.0% 43.5% 40.7%Not Very


% within SUPPORT 25.0% 9.9% 94.1% 9.8%Not At All



% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%


How would you rate your visit to Haleakalā National Park? SUPPORT Total Don't know Don't care Support telescope Do not support

telescope How would

you rate your visit to

Haleakalā National

Park?

The single best

sightseeing experience in

my life

Count 3 14 15 32

% within SUPPORT 15.8% 4.5% 8.6% 6.1%One of the

best sightseeing

experiences

Count 8 208 118 6 340

% within SUPPORT 42.1% 66.7% 67.4% 33.3% 64.9%Similar to

many sightseeing

experiences I have had in

the pa

Count 4 61 32 8 105

% within SUPPORT 21.1% 19.6% 18.3% 44.4% 20.0%An average

or below average

sightseeing experience

Count 4 29 10 4 47


% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%

Did you take photos of the telescope facilities today? SUPPORT TotalDon't know Don't care Support telescope Do not support

telescope Did you take photos of the

telescope facilities

today?

Yes Count 65 41 5 111

% within SUPPORT 20.6% 23.3% 26.3% 21.6%No Count 3 238 128 14 383

% within SUPPORT 100.0% 75.3% 72.7% 73.7% 74.5%I did not take

picturesCount 13 7 20

% within SUPPORT 4.1% 4.0% 3.9%Total Count 3 316 176 19 514

% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%


There is a proposal to build another observatory in that same area to study the sun that would be 20-feet taller than the existing observatories (see accompanying renderings). The existing

observatories cannot accommodate visitors, but the new one would be open for tours. Would you care if there is another telescope as described?

SUPPORT Total Don't know Don't care Support telescope Do not support

telescope Yes Count 1 139 12 152

% within SUPPORT 33.3% 79.9% 70.6% 29.8%No Count 164 164

% within SUPPORT 51.9% 32.2%Don't Care either way

Count 152 152

% within SUPPORT 48.1% 29.8%Don't Know Count 2 35 5 42


% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0% If they built a new telescope facility, how likely would you be to come back to the park to tour the

telescope? SUPPORT Total Don't care Support telescope Do not support telescope

Very Likely Count 88 82 1 171% within SUPPORT 28.0% 46.1% 5.3% 33.5%

Somewhat Likely Count 126 76 8 210% within SUPPORT 40.1% 42.7% 42.1% 41.1%

Not Very Likely Count 75 15 9 99% within SUPPORT 23.9% 8.4% 47.4% 19.4%

Not At All Likely Count 25 5 1 31% within SUPPORT 8.0% 2.8% 5.3% 6.1%

Total Count 314 178 19 511% within SUPPORT 100.0% 100.0% 100.0% 100.0%

Did you see and read the Haleakalā Observatories information sign? SUPPORT Total Don't know Don't care Support telescope Do not

support telescope

Did you see and read the

Haleakalā Observatories information

sign?

Yes, read it Count 1 59 51 1 112

% within SUPPORT 25.0% 18.8% 29.3% 5.3% 21.9%Saw it, but did not read it Count 53 30 2 85

% within SUPPORT 16.9% 17.2% 10.5% 16.6%No, did not see it Count 2 194 88 15 299

% within SUPPORT 50.0% 61.8% 50.6% 78.9% 58.5%Don't Know Count 1 8 5 1 15


% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%


What is your age? SUPPORT Total Don't know Don't care Support telescope Do not support telescope

What is your age?

18-24 Count 17 9 1 27

% within SUPPORT 5.4% 5.1% 5.3% 5.2%25-34 Count 1 109 75 5 190

% within SUPPORT 33.3% 34.5% 42.1% 26.3% 36.8%35-44 Count 71 42 5 118

% within SUPPORT 22.5% 23.6% 26.3% 22.9%45-54 Count 69 30 5 104

% within SUPPORT 21.8% 16.9% 26.3% 20.2%55-64 Count 1 37 19 3 60

% within SUPPORT 33.3% 11.7% 10.7% 15.8% 11.6%65 or older Count 1 13 3 17


% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%

What is your ethnicity? SUPPORT TotalDon't know Don't care Support telescope Do not support telescope

What is your ethnicity? -

Response 1

Caucasian Count 5 263 121 13 402

% within SUPPORT 100.0% 84.6% 69.5% 72.2% 79.1%Chinese Count 3 7 10

% within SUPPORT 1.0% 4.0% 2.0%Filipino Count 9 5 14

% within SUPPORT 2.9% 2.9% 2.8%Hawaiian or

Part HawaiianCount 5 5

% within SUPPORT 1.6% 1.0%Japanese Count 6 13 19

% within SUPPORT 1.9% 7.5% 3.7%Black or African

American

Count 1 3 4

% within SUPPORT .3% 1.7% .8%Hispanic or

LatinoCount 13 9 3 25

% within SUPPORT 4.2% 5.2% 16.7% 4.9%Other Count 11 16 2 29


% within SUPPORT 100.0% 100.0% 100.0% 100.0% 100.0%

APPENDIX N HALEAKALĀ ATST SURVEY REPORT · 2011-07-07 · National Park as one of the best...

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Transcript of APPENDIX N HALEAKALĀ ATST SURVEY REPORT · 2011-07-07 · National Park as one of the best...