#APSummit - Pearson
22
#APSummit
Transcript of #APSummit - Pearson
#APSummit
#APSummit
Reinventing the Role of Higher Ed Marketing
#APSummit
Matthew Celano
SVP, Marketing
Pearson Embanet
Jonathan Niebch
Director, Marketing Services
Pearson Embanet
#APSummit
“Online enrollment is still a bright spot, but the market is ever more crowded as colleges of all types turn to online to make up for poor performance elsewhere.”
- Dr. Kenneth E. Hartman, Eduventures’ 2016 Higher Ed Predictions: A Year to Unite
#APSummit
Evolving in a Crowded Market
• Continuous Improvement & Advertising Efficiency
• Applying Innovation
• Investing in Partnerships
#APSummit
Social &Search Engine
Marketing
Mobile
Programmatic Buying
Search Engine Optimization
Content Marketing
Social Media
Automated, Seasonal, &
TriggeredEmail
Webinars
Partnerships
Earned Media Paid Media Owned Media
#APSummit
Continuous Improvement & Advertising Efficiency
#APSummit
#APSummit
Adjusting to Mobile
#APSummit
#APSummit
#APSummit
#APSummit
#APSummit
Applying Innovation: Programmatic Buying & Triggered Email
#APSummit
#APSummit
#APSummit
Investing in Partnerships
#APSummit
#APSummit
International Partnerships
#APSummit
#APSummit
#APSummit
Discussion
