Bdm1 Mau. Pass

7/30/2019 Bdm1 Mau. Pass

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In business, not everyone is successful. One cant be missing factor and contributes to thsuccess of business people are Business Decision Making. The table below reports thecompany said KFC. Clarify the contents as customer awareness, perception and opinionsare very important information for any manufactures. To have this information, I must doa survey to have primary and collect secondary data from the internet and newspaper.

TASK 1

Prepare and implement a plan for collecting primary and secondary data to find outcustomers awareness of your chosen organizations products andservices.In this part, I will make a plan to find out primary and secondary data. First is about primary data, in this I will make a table include 10 questions about KFC in Vietnam.Questionnaire is survey opinion of customer about their awareness, perception andopinions recommendations, purchasing behavior. Survey scope is at Ho Chi Minh city.Place survey is KFC in Maximax supermarket at Cong Hoa street, Tan Binh district. Anumber of customers surveyed are 50. Second is about secondary data. Now, I will sayabout Average incomes of Vietnamese. In 2010: per capita income achieved about $1,160 from (http://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfis). Growth rate of GDP per year during the period 2001 - 2010 achieved 7.2%; GDP per capita in 2010 is estimated at $1,200. With this level, Vietnam has moved location from group of poorest countries, to agroup of countries with low average income levels, from (http://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htm). The average annualincreased 947 thousand VND a person, from(http://www.na.gov.vn/htx/vietnamese/default.asp?Newid=40463#4FvB3BHT3Znl). Next is about age structure, The proportion of the population under 15 decreased from33.1% in 1999 to 24.5% in 2009. Opposite, the proportion of the population in the 15-64age group are the main age group of the labor force increased from 61.1% to 69.1%.Because of changing population structure as such, so whole country had 43.9 million people in the working age are working, accounting for 51.2% of the population, from(http://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodong)Describe and justify survey methodology and sampling method(s) used in marketresearch project you have selected.First is about survey methods. The survey method I was used is Face to Face interviewand telephone interview. About Face to face interview, we will meet direct customer atKFC, direct interviews with the client questionnaire was designed available. Collectcustomer opinion by notes and save the result. About telephone interview, we will make a phone to customer who use KFC, I made a phone to my friend, and ask direct themquestionnaire, and then I save the result. Second is about, choose the sample methods. Iwas used random method. It means, we will survey randomized 50 customers using KFCat KFC in Maximax supermarket. Irrespective age, gender and occupations, and I willrandomized choose a basis of many KFC in Ho Chi Minh city.

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http://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://www.na.gov.vn/htx/vietnamese/default.asp?Newid=40463#4FvB3BHT3Znlhttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodonghttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodonghttp://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://www.na.gov.vn/htx/vietnamese/default.asp?Newid=40463#4FvB3BHT3Znlhttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodonghttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodong


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Design a questionnaire to find out customer needs and level of satisfaction on theproducts/services. Justify its design and revise the questionnaire if necessary beforecollecting the data.

1. What is your sex?A. Male B. Female

2. How old are you?A. 5 to 10 B. 10 to 20 C. 20 to 30 D. Over 30

3. What do you think about KFC?A. Very like B. Like C. Normal D. Dislike

4. Who go with you to KFC?A. Friend B. Parent C. Boy/Girl friend D. Alone

5. What do you think about food of KFC?

A. Very delicious B. Delicious C. Normal D. Bad6. How much is your income per a month?A. From 0 to 1 million VND B. From 1 to 2 million VNDC. From 2 to 3 million VND. D. From 3 to 4 million VND

7. What do you think about facilities of KFC?A. Very good B. Good C. Normal D. Bad

8. How much money for 1 time using KFC?A. From 0 to 50 thousand VND B. From 50 to 100 thousand VNDC. From 100 to 150 thousand VND D. From150 to 200 thousand VND

9. What food do you like in KFC?A. Fried chicken B. Salad C. Hamburger D. Spaghetti

10. What kind of information resources have you know about KFC?A. TV B. Internet C. Newspaper D. Friend

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TASK 2

Customers income and Customers payment are very important data for KFC tomake Business Decision (2a, 2b, 2c, 3a).

Customers income

The following is a table and 2 charts (pie chart and line chart). The table wasdemonstrated about Frequency, Cumulative Frequency, Mid-point, Frequency density, fx

fx , Percentage of customers income. Two charts was illustrate clearly about Frequency

(f) and Cumulative Frequency(s) of Customers income.

Mean= fx* =1.78

Mode is from 1 to 2 million VND because 37/1 is the highest frequency density.

Median=Q2=Xq1min+hq1* =1+1*( = 2.185185

= =0.6016

Percentage = f/nPercentile = 0.53S = n/ (n-1)* = 0.6138

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Customersincome.

Frequency(f)

CumulativeFrequency(s)

Mid-point(x)

Frequencydensity

fx fx Percentage

From 0 to 1million VND

3 3 0.5 3/1 1.5 0.75 0.06


37 40 1.5 37/1 55.5 83.25 0.74


3 43 2.5 3/1 7.5 18.75 0.06


7 50 3.5 7/1 24.5 85.75 0.14


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S=0.7835

The pie chart of customers income

According to the pie which shows Customers income that we surveyed. The number of customers income of 0 to 1 million and 2 to 3 million VND is account for less of thetotal of customers. It has demonstrated the number of customer income of 1 to 2 millionaccounting for 74% of all customers were surveyed. It shows us the number of customersusing the KFC is located at the average income. Most of them are students and some whohave to work.

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The line chart of customers income

The line chart was demonstrated Cumulative Frequency of customers income. We cansee, cumulative frequency customers income in the range from 3 to 4 million VND ishighest. And the lowest of customers income is in the range from 0 to 1 million VND.

Customers payment

After that , is about Customers payment. It has 1 table and 2 charts (column chart andline chart). The table was demonstrated about Frequency, Cumulative Frequency, Mid- point, fx, fx , Percentage of Customers payment. Two charts were highlighting

Customers payment. It was draw based on Frequency and Cumulative Frequency of Customers payment.

Customerspay

Frequency(f)

CumulativeFrequency(s)

Mid-point(x)

fx fx Percentage

From 0 to50 thousandVND.

4 4 25 100 40 000 0.8

From 50 to100thousandVND

35 39 75 2625

196 875 0.7

From 100 to150thousandVND

5 44 125 625 78 125 0.1

From 150 to 6 50 175 105 183 750 0.12

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200thousandVND

0

Mean= fx* =88

Mode is from 50 to 100 thousand VND because 35/50 is the highest frequency density.

Median=Q2=Xq1min+hq1* = 31.4

= = 9975 7744= 2231

Percentile = 26.5S = n/ (n-1)* = 2276.53 S= 47.7

The column of customers pay

Based on column charts, we can see customers payment is from 0 to 50 thousand VNDis at least. The most of customer payment is from 50 to 100 thousand VND. It shows usthat price at KFC is suitable for all ages. People can use foods they like with reasonable price. It is also important to develop more customers for KFC. Besides,besides, theKFC brand is well known by customers who have been using KFC.

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The line chart of customers payLook at the line chart of customers payment. We see the highest cumulative frequencyof customers payment is in the range from 150 to 200 thousand VND. And the lowestcumulative frequency of customers payment is in the range from 0 to 50 thousand VND.

R = ? (Find R)

Customersincome(million

VND)

Customerspayment(thousand

hundred VND)

x y x*y x^2 Y^20.5 2 1 0.25 40.7 3 2.1 0.49 90.9 3.5 3.15 0.81 12.251.1 4 4.4 1.21 161.2 5.1 6.12 1.44 26.011.5 5.5 8.25 2.25 30.25

1.55 6 9.3 2.4025 361.6 6.5 10.4 2.56 42.251.7 6.7 11.39 2.89 44.89

1.71 7 11.97 2.9241 491.75 7.5 13.125 3.0625 56.25

1.78 7.8 13.884 3.1684 60.841.79 7.8 13.962 3.2041 60.841.8 8 14.4 3.24 64

1.81 8.2 14.842 3.2761 67.241.82 8.4 15.288 3.3124 70.561.83 8.5 15.555 3.3489 72.251.84 8.6 15.824 3.3856 73.96

1.845 8.7 16.0515 3.404025 75.69

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1.855 8.8 16.324 3.441025 77.441.86 8.9 16.554 3.4596 79.211.87 9.1 17.017 3.4969 82.811.89 9.2 17.388 3.5721 84.64

1.895 9.3 17.6235 3.591025 86.491.9 9.4 17.86 3.61 88.36

1.91 9.5 18.145 3.6481 90.251.92 9.6 18.432 3.6864 92.16

1.925 9.7 18.6725 3.705625 94.091.93 9.8 18.914 3.7249 96.04

1.935 9.9 19.1565 3.744225 98.011.94 6.2 12.028 3.7636 38.44

1.945 6.3 12.2535 3.783025 39.691.95 6.4 12.48 3.8025 40.96

1.955 7.1 13.8805 3.822025 50.411.96 7.2 14.112 3.8416 51.84

1.965 7.6 14.934 3.861225 57.76

1.97 8.1 15.957 3.8809 65.611.975 8.3 16.3925 3.900625 68.891.98 5.3 10.494 3.9204 28.091.99 11 21.89 3.9601 1212.5 12 30 6.25 1442.7 12.5 33.75 7.29 156.252.9 13.5 39.15 8.41 182.253.1 14 43.4 9.61 1963.5 15.5 54.25 12.25 240.253.7 17 62.9 13.69 2893.8 17.5 66.5 14.44 306.25

3.85 18 69.3 14.8225 324

3.9 18.5 72.15 15.21 342.253.95 19 75.05 15.6025 361

x =103.145 y=457 x*y=1087.9695 (x^2)=242.419525 (y^2)=4944.72

R = (n* x*y) - (x*y) / (n - x^2 ((x)^2) * (n*y^2 (y)^2)= 0.9626764

Collect the survey data and record it on a spreadsheet. Generate frequency andcumulative frequency distribution tables for the data you have collected usingsuitable groups and class boundaries. Draw appropriate graphs and summarise.(2a)

Steck charts, graphs, and diagrams to display the outcomes of the survey. Based onthe information derived, analyze the outcomes, draw valid conclusions, and providerecommendations to the Director for decision-making purpose.(3a)

Customers sex

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The following table talk about the number of customers at KFC I have surveyed, includes50 male and 50 female, irrespective of age, occupation and income. There are suchdifferent opinions, viewpoints and different interests.

Customers sex Frequency(f) CumulativeFrequency(s)

Male 25 25Female 25 50

Collect the survey data and record it on a spreadsheet. Generate frequency andcumulative frequency distribution tables for the data you have collected usingsuitable groups and class boundaries. Draw appropriate graphs and summaries.

(2a) and Sketch charts, graphs, and diagrams to display the outcomes of the survey.Bases on the information derived, analyze the outcomes, draw valid conclusion, andprovide recommendations to the Director for decision-making purpose. (3a)

Old of customers

Next are a table and 2 charts (pie and line chart) are talking about the age of thecustomers were surveyed. Includes 50 customers, range in age from 5 to over 30 yearsold. This table demonstrated about frequency and cumulative frequency of Old of customers. And 2 charts are shows more specific about Old of customers.

Old of Customers Frequency(f) CumulativeFrequency(s)

5 to 10 4 410 to 20 40 4420 to 30 4 48Over 30 2 50

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The pie chart Old of customers

This pie chart is shows old of customers in group from 10 to 20 years old accounted for 80% in total. Group over 30 years old just accounted 4%. It shows us that young age usesKFC more than group over 30 years old. Most customers of KFC are among the young population. Age survey helps us know what age group uses more KFC, KFC will basedon that for designed service, the food processing suit young population group. KFC willgain more profit.

The column Old of customers

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Take a look to the line chart of Old of Customers. We see the highest cumulativefrequency Old of Customers is in the range over 30 years old. And the lowest cumulativefrequency of Old of Customers is in the range from 5 to 10 years old.

Customers think about KFC

Continue are a table and 2 charts (column and line charts). In this part, it showscustomers think about KFC. It was surveyed by 50 customers of KFC. This table isdescribes opinion of customers about KFC, includes frequency and cumulative frequencyof Customers think about KFC. After table is 2 charts, illustrated about Frequency adCumulative frequency of customers think about KFC.

The column chart of Customers thinks about KFC

This column chart show clearly Think of customer about KFC. The most of them think KFC is normal, includes 34 opinions. It make we see, KFC should to improve their brand better in the future, should noted opinions of customers and overcome the problems theyare experiencing. The purpose of is build a more perfectly KFC. Number of customers

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Customers think aboutKFC

Frequency(f) CumulativeFrequency(s)

Very like 5 5

Like 9 14 Normal 34 48Dislike 2 50


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like KFC accounted very little, only 9/50 customers. It shows, KFC should try more inthe future, to create the trust in customers.

The line chart of customers think about KFC

Let look at the line chart of customers think about KFC. We see cumulative frequency ofcustomers dislike KFC is highest. And cumulative frequency of customer very like KFCis lowest.

Customers think about food of KFC.

Now, we will turn to Customers think about food of KFC. In this part, includes 1 tableand 2 charts (the pie and column), it help we know clearly about customers think aboutfood of KFC. The table let we know about frequency and cumulative frequency of customers think about food of KFC. And 2 charts will make more clearly about that.

Customers think aboutfood of KFC


Very delicious 6 6Delicious 9 15Good 31 46

Bad 4 50

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The pie chart of Customers think about food of KFC

Based on the pie chart of Customers think about food of KFC, we can see the number of customers think food of KFC is good is highest, accounted 62% of total. That data showus that the quality of the food at KFC has achieved the standard and customers was trustin food process of KFC. The number of customers think food of KFC is bad is lowest, just accounted 8%. It is a good thing for KFC. It may also confirm that KFC was reallysuccessful, but only at a certain level. But it also reminds KFC should to better than now.

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The column chart of Customers thinks about of food

This column chart make we see clearly about Cumulative frequency of customers think about of food. We see, the cumulative frequency describe customers think about food of KFC is Bad is highest. And the cumulative frequency describe customers think aboutfood of KFC is very delicious is lowest.

Food customers like

Take a look in this part. In this part, have a table which demonstrated Food customerslike in KFC, includes frequency and cumulative frequency. After table, is 2 charts(column and line charts). It can make we more understand about Food customers like inKFC because it is very attractive.

Food customers like Frequency(f) CumulativeFrequency(s)

Fried chicken 29 29Salad 12 41

Hamburger 4 45Spaghetti 5 50

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The column chart of Food customers like

The column chart of Food customers like was illustrated very specific the data of Foodcustomers like in KFC. Look at it, we can see the number of customers like Fried chickenis 29/50 customers, it is a good thing for KFC, because we found the featured food of KFC, this is fried chicken, so many customers like it. And, hamburger just have 4/50customers like it, very sad for KFC. KFC should find what is the problem of it? and fix itsoon to satisfy need of customers.

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The line chart of Food customers like

This line chart was describes about Cumulative frequency of food customers like . Wesee, the cumulative frequency describe food of customers like in KFC is Spaghetti ishighest. And the cumulative frequency describe food of customers like is fried chicken islowest.

Customers resources information about KFC

And then , this part is talk about Customers resources information about KFC. It haveone table and 2 charts (pie and line charts). The table is describes frequency andcumulative frequency of customers resources information about KFC. 2 charts isdemonstrated more clearly about frequency and cumulative frequency of customersresources information about KFC.

Customers resourcesinformation about KFC


TV 5 5Internet 20 25 Newspaper 2 27Friend 23 50

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The pie chart of customers resources information about KFC

Based on this pie chart, we see that the main source of information about KFC customersis through friends, accounted 46% of total. Beside thatnewspaper sources justaccounted for small number of customers were surveyed, only 4%. So KFC mustfocus on the issue of service and food processing.

The line chart of Customers resources information about KFC

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Look at the line chart, it was describes Customers resources information about KFC. We see, the cumulative frequency describe Customers resources information about KFCis Friend is highest. And the cumulative frequency describe Customers resourcesinformation about KFC is newspaper is lowest.

Customers think about facilities of KFC

Finished Customers resources information about KFC, we will move toCustomers think about facilities of KFC. In this part, it will talk about Customersthink about facilities of KFC. It have one table and 2 charts (column and line charts).The table is describes frequency and cumulative frequency of Customers think aboutfacilities of KFC. 2 charts is demonstrated more clearly about frequency and cumulativefrequency of Customers think about facilities of KFC.

Customers think aboutfacilities of KFC


Very good 6 6Good 18 24 Normal 23 47Bad 3 50

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The column chart of Customers thinks about facilities.

The following column chart of customers think about facilities show us most of opinionsof customers said that facilities at the KFC just normal, with 31/50 customers think so.Just have 6/50 customers think facilities of KFC is very good. This shows that, KFCshould focus on improving and changing facilities, to create a beautiful impression incustomer's mind. Should establish and perfect a new KFC.

The line of customers thinks about facilities

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Take a look at the line of customers thinks about facilities, it was describes Customersthinks about facilities. We see, the cumulative frequency describe customers thinks aboutfacilities is Bad is highest. And the cumulative frequency describe of customers thinksabout facilities is very good is lowest.

Customers go to KFC with.

At the end, this part is talk about surveyed Customers go to KFC with. This part willtalk about Customers go to KFC with. It have one table and 2 charts (pie and linecharts). The table is describes frequency and cumulative frequency of Customers go toKFC with. 2 charts is demonstrated and illustrated about frequency and cumulativefrequency of customers go to KFC with.

Customers go to KFCwith.


Friend 19 19Parent 8 27Boy/Girl friend 21 48Alone 2 50

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The pie chart of customers go to KFC with

The pie chart of customers goto KFC with show us most customers go to KFC with a boyfriend or girlfriend and friends. Boy / Girlfriend accounted for 42% of the total, butthe number of customers surveyed said they went to KFC with their friends as much, was38%. Besides it, there are a few customers go to KFC alone, only 4%. It shows us that,KFC customers have been selected as a place where fun, eat and entertainment withfriends as well as with their other half.

The line chart of Customers go to KFC with

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The line chart of customers go to KFC with was describes about Customers go toKFC with. We see, the cumulative frequency describe customers go to KFC with boy/girl friend is highest. And the cumulative frequency describe of customers go to KFCalone is lowest.

Through this the report, I analyzed KFC Vietnam about many aspects. Thank for 50customers was help me to surveyed at KFC in Maximax supermarket, because it is themost important thing to completed this assignment. KFC should note customer opinions,should overcome these weaknesses and promote the advantages, through surveys of customer opinions. Hope that KFC will develop more and more perfect, in the future.Thanks for reading.

Content of table

Introduction (p1)Body (p1 to p21)

o TASK 1Prepare and implement a plan for collecting primary andsecondary data to find out customers awareness of your chosen

organizations products and services.(p1)Describe and justify survey methodology and sampling method(s)used in market research project you have selected(p1)Design a questionnaire to find out customer needs and level of satisfaction on the products/services. Justify its design and revisethe questionnaire if necessary before collecting the data.(p2)

o TASK 2

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Customers income and Customers payment are very importantdata for KFC to make Business Decision (2a, 2b, 2c, 3a).

Customers income(p3,4,5)Customers payment(p5,6,7)R = ? (Find R)(p7,8)

Collect the survey data and record it on a spreadsheet. Generatefrequency and cumulative frequency distribution tables for thedata you have collected using suitable groups and classboundaries. Draw appropriate graphs and summarise.(2a)Steck charts, graphs, and diagrams to display the outcomes of thesurvey. Based on the information derived, analyze the outcomes,draw valid conclusions, and provide recommendations to theDirector for decision-making purpose.(3a)

Customers sex(p8,9)Old of customers(p9,10,11)Customers think about KFC(p11,12)Customers think about food of KFC(p12,13,14)Food of customers like(p14,15,16)Customers resources information about KFC(p16,17)Customers think about facilities of KFC(p17,18,19)Customers go to KFC with(p19,20,21)

Conclusion (p21)

References

http://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfis

http://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-

usdnguoi.htm

http://www.na.gov.vn/htx/vietnamese/default.asp?Newid=40463#4FvB3BHT3Znl

http://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodong

http://google.com.vn

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http://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://www.na.gov.vn/htx/vietnamese/default.asp?Newid=40463#4FvB3BHT3Znlhttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodonghttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodonghttp://google.com.vn/http://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://www.taichinhdientu.vn/Home/Nam-2010-Thu-nhap-binh-quan-dau-nguoi-dat-khoang-1160-USD/201010/100785.dfishttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://dantri.com.vn/c76/s76-423113/gdp-binh-quan-nam-2010-uoc-khoang-1200-usdnguoi.htmhttp://www.na.gov.vn/htx/vietnamese/default.asp?Newid=40463#4FvB3BHT3Znlhttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodonghttp://laodong.com.vn/Home/Viet-Nam-dang-co-co-cau-dan-so-vang/20107/192711.laodonghttp://google.com.vn/


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