Best Mobile Apps Award booklet...2 3 Best Mobile Apps Award 最佳流動應用程式獎...

Organiser籌辦組織

Best Mobile Apps Award最佳流動應用程式獎

Contents目錄Background and Objective 背景及目的 2

Award Streams 獎項組別 3

Message from Chairman 主席獻辭 4

Hong Kong ICT Awards 2016: Best Mobile Apps Award Judging Panel 2016香港資訊及通訊科技獎：最佳流動應用程式獎評審委員會

5

Hong Kong ICT Awards 2016: Best Mobile Apps Grand Award2016香港資訊及通訊科技獎：最佳流動應用程式大獎

8

Crozz Ltd. Storellet Loyalty Platform

Hong Kong ICT Awards 2016: Best Mobile Apps (Enterprise Solutions) Award2016香港資訊及通訊科技獎：最佳流動應用程式（企業方案）獎

Gold Award 金獎 / Special Mention (Online-to-Offline Application) 特別嘉許（O2O應用）/ Special Mention (Startup Company) 特別嘉許（新晉公司）

8

Crozz Ltd. Storellet Loyalty Platform

Silver Award 銀獎 10

Cathay Pacific Services Ltd.國泰航空服務有限公司

CPSL Mobile AppCPSL流動應用程式

Bronze Award 銅獎 11

Cramclub Company Ltd. Genie職神

Certificate of Merit 優異證書 12

Smark Global (Holdings) Ltd. / Koala Hotel Programs Ltd.傳匯環球(控股)集團有限公司 / 熊悅酒店會籍有限公司

Koala iMembership - Prestige ClubKoala iMembership - 尚賢薈

Hong Kong ICT Awards 2016: Best Mobile Apps (Consumer Solutions) Award2016香港資訊及通訊科技獎：最佳流動應用程式（消費方案）獎

Gold Award 金獎 13

PCCW Media Ltd. 電訊盈科媒體有限公司

Viu

The Bank of East Asia, Ltd.東亞銀行有限公司

BEA App 東亞銀行手機程式

Silver Award 銀獎 / Special Mention (Creative and Innovative Application) 特別嘉許（創意及革新應用）/ Special Mention (Online-to-Offline Application) 特別嘉許（O2O應用）/ Special Mention (Startup Company) 特別嘉許（新晉公司）

15

The Hero Enterprise Ltd.俠有限公司

CarWash.HK洗車俠


AASTOCKS.COM Ltd.阿斯達克網絡信息有限公司

AASTOCKS Market+ Mobile AASTOCKS Market+智財迅手機版

Green Tomato Ltd. / Link Real Estate Investment Trust綠蕃茄有限公司 / 領展房地產投資信託基金

Link Park & Dine泊食易

Hong Kong ICT Awards 2016: Best Mobile Apps (Marketing Campaign) Award2016香港資訊及通訊科技獎：最佳流動應用程式（營銷方案）獎

Gold Award 金獎 / Special Mention (Online-to-Offline Application) 特別嘉許（O2O應用）/ Special Mention (Startup Company) 特別嘉許（新晉公司）

18

Seed Blooming Ltd.種子策劃有限公司

Call SiFuCALL師傅

Bronze Award 銅獎 19

Radio Television Hong Kong (New Media Unit) 香港電台 (新媒體拓展組)

RTHK Vox

The Hongkong and Shanghai Banking Corporation Ltd. / Cherrypicks Ltd. 香港上海匯豐銀行有限公司 / 創奇思有限公司

Mobile App for the HSBC 150th Anniversary Banknote marketing campaign


Group Buyer Ltd. 團購家有限公司

Group Buyer App Group Buyer 手機程式

Introduction of Organiser 籌辦組織簡介 22

Acknowledgement 鳴謝 23

2 3

Best Mobile Apps Award 最佳流動應用程式獎

香港資訊及通訊科技獎旨在表揚及推廣優秀的資訊及通訊科技發明和應用，以鼓勵香港業界精英和企業不斷追求創新和卓越，謀求更佳和更具創意的方案，滿足企業的營運需要，造福社會。

通過業界、學術界和政府的共同努力，香港資訊及通訊科技獎於二零零六年成立。香港資訊及通訊科技獎由政府資訊科技總監辦公室策動，並由香港業界組織及專業團體主辦，目的是為香港建立一個廣受香港社會愛戴、並獲國際認同的資訊及通訊科技專業獎項。

2016 香港資訊及通訊科技獎設有八個類別的獎項。每個類別均設有一個大獎，而最終評審委員會再從所有大獎中甄選出「全年大獎」。

The Hong Kong ICT Awards aims at recognising and promoting outstanding information and communications technology (ICT) inventions and applications, thereby encouraging innovation and excellence among Hong Kong’s ICT talents and enterprises in their constant pursuit of creative and better solutions to meet business and social needs.

The Hong Kong ICT Awards was established in 2006 with the collaborative efforts of the industry, academia and the Government. Steered by the Office of the Government Chief Information Officer, and organised by Hong Kong ICT industry associations and professional bodies, the Awards aims at building a locally espoused and internationally acclaimed brand of ICT awards.

There are eight categories under the Hong Kong ICT Awards 2016. There is one Grand Award in each category, and an “Award of the Year” is selected from the eight Grand Awards by the Grand Judging Panel.

Background背景

– 宣揚香港提供優質流動及無線科技及應用

方案的能力。

– 表揚本地最佳流動及無線科技及應用方案

的發展。

– 宣揚並擴闊流動及無線科技在商業及日常

生活上的應用。

– 鼓勵更多流動及無線科技及應用方案的發

展，並加強其創意、設計及商業價值。

– 表彰利用互聯網與流動及無線科技之融合

而衍生的產品及服務市場推廣。

– To promote Hong Kong’s identity in providing quality mobile and wireless technology and application, anytime and anywhere.

– To honour the best local mobile and wireless technology and application development.

– To promote the greater adoption of mobile and wireless technology in business and daily life.

– To encourage further mobile and wireless technology and application development with enhanced creativity, design and commercial value.

– To recognise convergence of internet, mobile and wireless technology in product and service marketing.

Objective目的

消費方案

• 表揚以消費市場為對象的出眾流動方案或應用程式，包括任何針對大眾的生產力和時尚生活流動應用程式，如生產工具、健身 / 運動、電子學習 / 書本、資訊及社交網絡等。

企業方案

• 表揚在不同行業中的出色商業及企業流動應用程式，以致力為企業提升銷售、工作效率、溝通及服務效能等為目的。

營銷方案

• 表揚出色的廣告及市場營銷活動流動應用程式，以用作活動、品牌、服務或產品宣傳為目的。

特別嘉許

為嘉許創意及革新應用、表揚新晉公司及鼓勵O2O (Online-to-Offline) 應用，除了上述獎項組別外，大會設立了數個特別嘉許；凡參加上述任何獎項組別的參加者，均可提名參賽作品競逐下列特別嘉許（若適合）：

• 創意及革新應用

• O2O 應用

• 新晉公司（該公司須於2013 年1 月16 日或之後成立）

「流動應用程式」即運行於下列其中一個或多個作業系統的應用 / 方案：Android、bada、Blackberry OS、iOS、OMS、Symbian OS、webOS、Windows Mobile等。

Consumer Solutions

• To recognise outs tanding mobi le so lu t ions orapplications that target on consumer market. Mobile applications that facilitate productivity or lifestyle of the mass market, including all kinds of productivity tools, fitness/sports, e-learning/ebook, information, networking, etc.

Enterprise Solutions

• Torecogniseoutstandingsolutionsavailableonmobileapplications that target the business and enterprise market of different industries, including applications that facilitate sales, work efficiency, communication, market performance etc. of enterprises

Marketing Campaign

• To recogniseoutstandingAdvertisingandMarketingCampaign executed through mobile applications that promote campaigns, brands, services or products

Special Mention

To recognise Creative and Innovative application, to appreciate Start-up Company and to encourage the development of Online-to-Offline (O2O) Application, apart from the above Award Streams, there are also several special recognitions. Each applicant to the above award streams can nominate its entry for the below Special Mention(s) (if applicable):

• Creative and Innovative Application

• Online-to-Offline Application

• Start-up Company (company established not before 16 Jan 2013) (under the section of special recognition)

Mobile applications refer to application running on smartphone platform, Tablet PC, e.g. Android, bada, Blackberry OS, iOS, OMS, Symbian OS, webOS, Windows Mobile, etc.

Award Streams獎項組別

6

4 5

隨著創新及科技局的成立，本地資訊及通訊科技業界將更備受社會重視。政府對業界、特別是初創公司的支援，相信有利吸引更多新公司加入，為市場帶來一番新氣象。本屆「最佳流動應用程式獎」成功吸引了不同公司規模、不同類別的參賽者提交優秀作品，亦印證了本地業界的健康發展。

「最佳流動應用程式獎」共分為「消費方案」、「企業方案」及「營銷方案」三個獎項類別。本年度我們增設了兩個特別嘉許獎狀，「創意及革新應用」希望表揚創新的作品；此外更特別增設「O2O 應用」，藉此嘉獎近年盛行的優秀O2O應用程式。

本年度的得獎作品都有一個共通點 – 破舊立新，為用家帶來前所未有的體驗，真正達到「以科技改善生活」的理念。

榮譽大獎得主，Storellet提供一站式的積分平台，免卻用家攜帶多張積分卡的煩惱，同時商戶亦可快捷直接地推行針對性的營銷策略，從而減輕商戶及客人的負擔。

本年度不少得獎團隊以 O2O 的理念，將用家和服務供應商拉近，打破傳統行業所不能解決的距離和隔膜。例如CALL 師傅是一個家居維修裝修平台，讓用家找尋合適維修師傅解決生活所需；職神則是一個兼職的招募平台，為僱主及求職者快速配對合適工作；洗車俠則提供全新的洗車體驗，讓車主隨時隨地尋找工作人員進行上門清潔，同時更為社會不同階層人士提供工作機會。其他得獎程式如BEA 東亞銀行 App 可算是本港電子付款交易的先驅，它提供無卡提款及跨銀行的「過數」服務，為傳統銀行業務增值。Viu則提供免費和最新的本地及外地節目，為用戶帶來更多娛樂選擇。

香港無線科技商會第十年籌辦是次比賽，為本地出色的流動應用程式及創新意念提供肯定及認同。比賽的成功，有賴各位參賽者的努力、評審的專業評選、以及政府資訊科技辦公室的全力贊助。最後，我相信憑著各位的創意和努力，業界將會繼續發光發熱，迎來下一個豐盛十年！

With the establishment of the Innovation and Technology Bureau, Hong Kong’s ICT Industry will come under the spotlight once more. The HKSAR Government’s support of the industry, especially towards start-up companies, will certainly attract more newcomers to the sector and bring fresh perspectives to the market.

Our “Best Mobile Apps Award” recognised contestants from 3 areas: (1) Consumer Solutions, (2) Enterprise Solutions and (3) Marketing Campaign. We will present two new special mentions this year, including the “Most Creative and Innovative Application” and the “Online-to-Offline Application”.

I am really impressed with the winning applications. They not only break tradition, they are truly life-changing tools that will benefit many.

Storellet, the Grand Award Winner, is a comprehensive loyalty marketing system in one single app. It allows merchants to create, monitor, and maintain loyalty campaigns instantly and on-the-go.

Online-to-Offline (O2O) solutions have also become very popular this year. Service providers now connect and serve users through simple touch and clicks, bringing new levels of customer experience. Some exemplary examples include Call SiFu, a platform for handyman to provide services on the fly; Genie, an easy temporary- staffing solution to meet short-term hiring needs; and CarWash.HK a one-stop car-wash arrangement service managed entirely on mobile devices. Other winning applications combine creativity and usability in most excellent ways. The BEA App pioneered the innovative “i-P2P” service which allows BEA customers to make money transfers to non-BEA customers, a move set to greatly facilitate inter-bank transactions going forward. And then, we have Viu, a multimedia platform for local and overseas entertainment programmes so successful it will become a mainstay TV channel in Hong Kong.

Once again, WTIA is thrilled to organise the Best Mobile Apps Award for the tenth year and give recognition to absolutely fascinating. Thanks OGCIO for sponsoring us, and Assessors and Judges for attracting top applications and meticulously selecting the best out of them. We especially thank all the applicants for the great effort and devotion. We look forward to your success in the industry!

Mr Kenny YIUChairman, Hong Kong Wireless Technology Industry Association

姚金鴻先生香港無線科技商會主席

Message from Chairman主席獻辭

(From Left) （左起）

Dr Lawrence CHEUNGVice-Chairman, Hong Kong Wireless Technology Industry Association

張梓昌博士香港無線科技商會副主席

Mr Erwin HUANGCEO & Founder, Weborganic

黃岳永先生有機上網行政總裁及創辦人

Mr Kenny YIUChairman, Hong Kong Wireless Technology Industry Association(not a judging panel member)

姚金鴻先生香港無線科技商會主席

（非評審委員）

Mr Theodore MACo-founder, CoCoon – Born to Fly

馬衡先生浩觀共同創辦人

Mr To CHEUNG (Chairman)Immediate Past Chairman & Honorary Chairman (Life), Hong Kong Wireless Technology Industry Association

章濤先生（主席）

香港無線科技商會前任主席及永遠名譽主席

Ms Leona WONGExecutive Committee Member, Hong Kong Wireless Technology Industry Association

黃雅麗小姐香港無線科技商會執委會理事

Mr Vincent TSUIChief Marketing Officer, Next Digital Ltd. - Next Mobile

徐緣先生壹傳媒壹傳動首席營銷官

Mr Ben CHENGFounder, Oursky Ltd.

鄭斌彬先生Oursky Ltd. 創辦人

Mr. Wing-hung LOPublisher / Chief Curator, Bastille Post

盧永雄先生巴士的報社長/總策展人

Best Mobile Apps Award Judging Panel最佳流動應用程式獎評審委員會

6 7

Best Mobile Apps Award Assessment Team最佳流動應用程式獎評審小組

Enterprise Solutions 企業方案組別

Consumer Solutions 消費方案組別

Marketing Campaign 營銷方案組別

(From Left 左起 )

Ir Peter YEUNGHead, ICT / Green Technology Clusters, Hong Kong Science and Technology Parks Corporation

Ms Angela HOSenior Service Promotion Manager, Hong Kong Trade Development Council

Mr Nelson TSE (Chief Assessor)Executive Committee Member, Hong Kong Wireless Technology Industry Association

楊天寵先生香港科技園公司資訊及通訊科技/線色科技群主管

何安琪女士香港貿易發展局服務業拓展高級經理

謝小江先生（主評審）

香港無線科技商會執委會理事

Mr John CHIUHonorary Chairman (Life), Hong Kong Wireless Technology Industry Association

Mr Duncan CHIUPresident, Hong Kong Information Technology Joint Council

趙志洋先生香港無線科技商會永遠名譽主席

邱達根先生香港資訊科技聯會會長

(From Left 左起 )

Mr Ricky CHUChairman, Hong Kong Retail Technology Industry Association

Mr Eric YUNG (Chief Assessor)Founder & CEO, Playnote Ltd.

Mr Leo CHEUNGManaging Director, UNWIRE.HK

朱偉傑先生香港零售科技商會主席

容志偉先生（主評審）

Playnote Ltd. 創辦人兼行政總裁張宇軒先生UNWIRE.HK 董事總經理

Mr Mickey FONGTechnology Editor, Hong Kong Economic Journal - Startup Beat

Mr Gabriel PANGChairman, Hong Kong Digital Entertainment Association

尹思哲先生信報科技記者

彭子傑先生香港數碼娛樂協會主席

(From Left 左起 )

Mr Terence LEUNGManager, Knowledge Centre, Hong Kong Cyberport Management Company Ltd.

Ms Elaine CHANBoard Member, The Chartered Institute of Marketing Hong Kong

Mr Jimmy CHAN (Chief Assessor)Executive Committee Member, Hong Kong Wireless Technology Industry Association

梁德明先生香港數碼港管理有限公司知識及人才發展中心經理

陳燕玲小姐英國特許市務學會（香港）

陳樹偉先生（主評審）

香港無線科技商會執委會理事


Mr Alexis CHIUManaging Director, South China, Saatchi & Saatchi Hong Kong


招迪強先生盛世廣告南中國區董事總經理

8 9

Best Mobile Apps Grand Awardand Best Mobile Apps (Enterprise Solutions) Gold AwardSpecial Mention (Online-to-Offline Application)Special Mention (Startup Company)

最佳流動應用程式大獎及最佳流動應用程式（企業方案）金獎特別嘉許（O2O應用）特別嘉許（新晉公司）Crozz Ltd.

Storellet Loyalty PlatformStorellet提供了一個平台，方便商戶以輕便的手機模式去創建及管理他們的會員系統。這平台有別於其他傳統的會員系統，能與不同餐廳的 POS 系統整合，通過簡單的整合，可簡化整個會員積分獎勵計劃過程。

這平台為顧客與商戶解決了他們各自面對的問題：如顧客的錢包內充斥著太多商戶的會員卡、積分卡，或是下載了各式各樣的會員應用程式。由於大量不同的資訊，顧客難以記得所有訊息，如積分數量、積分到期日等等，因而錯失了不少享用優惠的機會；而商戶則未能發掘更有效的途徑來增加其會員數量、妥善管理會員數據及獎勵計劃等。

顧客只需一張發票及一個應用程式 - 使用內置於流動程式內的掃描器掃描商戶發票中的二維碼，便能賺取 / 儲存積分和兌換獎賞。同時，顧客也可透過這一站式平台，輕鬆地享用及體驗其他已選取的喜愛的餐廳的會員獎勵計劃。

Storellet is a platform to facilitate shops and merchants to create and manage their loyalty programs on mobile phone. Unlike other traditional loyalty system, the platform is able to integrate the majority of restaurant POS systems, and through the integration, merchants can streamline the earn-and-burn bonus point process.

This platform solves the problems for both the customers and merchants – too many loyalty cards and stamp cards occupying customers’ wallets, too many loyalty apps downloaded but still impossible to remember the information like the points earned, expiry dates, etc. Merchants are also unable to find an effective way to extend their members’ base, to manage the members’ data and manage the rewarding programs.

Customers can save points and redeem rewards with just one receipt and one app by scanning the QR code on the receipt issued by the merchant with the built-in scanner of the platform. Customers can also make use of this platform to enjoy and experience the loyalty programs of other restaurants that the customer has selected.

這是針對餐飲業而設的一個既嶄新又具有效益的會員獎勵計劃應用程式，有助餐廳吸納新的會員和維繫現有的顧客。自推出以來，這平台在 11 個月內成功招募超過 120 間餐廳使用和累積會員人數至150,000，相信程式在餐飲界會有良好的市場潛力。

It is an innovative and effective platform for running loyalty programs in the F&B sector. It creates an ecosystem to help restaurants acquire new customers and engage loyal customers effectively and efficiently. Since its launch, the platform has successfully recruited over 120 outlets and accumulated 150,000 registered members in 11 months. The platform is believed to have a good market potential in the F&B sector.

Comments from Judging Panel評審委員會評語

10 11

Best Mobile Apps (Enterprise Solutions) Silver Award Best Mobile Apps (Enterprise Solutions) Bronze Award最佳流動應用程式（企業方案）銀獎最佳流動應用程式（企業方案）銅獎Cathay Pacific Services Ltd.

國泰航空服務有限公司 Cramclub Company Ltd.

CPSL Mobile App

Genie 職神

CPSL 流動應用程式以客戶為中心，協助用戶掌握航空貨運的最新情況。應用程式如私人助理，配備緊貼用戶日常工作流程所需之功能，同時為用戶帶來嶄新的互動體驗。用戶可透過人工智能虛擬服務台查詢貨站操作情況、根據個性化的貨物清單安排工作、以流動設備及智能手錶接收個人設定的推送通知、進行全面的貨物追蹤及即時分享最新貨物資訊等。

「職神」是一個臨時工作招聘的手機平台，致力改進並優化企業招聘臨時工的過程。目前招聘臨時工的過程過於繁複，並往往牽涉第三方招聘機構，操作既不透明，又充斥著隱性成本，這不僅對僱主造成不必要的開支，而且非常耗時。這平台的目標是大幅提高臨時就業市場的效率，以及為企業提供一個無縫及優惠的招聘經驗。

平台注重為中小企提供低複雜性工作的配對。這類型的工作所需的僱員資歷相對較少，但市場需求一直高企。低複雜性工作類別包括展覽活動的品牌大使、現場促銷員和中小企辦公室文員等。這平台採用高效的配對算法，為求職者及僱主快速推薦合適的工作及人選。一系列的功能配套，包括視頻面試、統一僱員簡歷、勞資互相評價及推薦，使中小企可以更快覓得最佳人選。

CPSL Mobile App is a customer-centric application facilitating cargo terminal users for proactive monitoring of their shipment. Acting likeanassistant, the functions integrateseamlessly with users’ daily work flow with the brand-new interactive experience. Users can make inquiries through the artificial intelligence (AI) virtual help desk; plan their tasks according to personalised agent inventory list; receive push notification for shipment status change on mobile devices and wearables; perform shipment tracking and share shipment information instantly at their fingertips.

Genie is a recruiting marketplace that connects businesses to an extensive network of temporary job-seekers. Theapp tackles the pain of hiring temporary workers, which traditionally involves third-party hiring agencies, which operations are less transparent, less efficient and are plagued with hidden costs, and the reliability and quality of workers are also in question. By replacing agencies with cutting-edge technology, the app enables businesses to confidently source qualitytemporaryworkersinamatterofseconds.

The app focuses on providing job-matches for low-complexity jobs. These are jobs in high demand, but require few qualifications, e.g. brand ambassadors at events & exhibitions, field promoters, conference & event helpers and office clerks. The app empowers employers to instantly augmenttheirworkforcetomeeteverfluctuatingdemand.

這是一個高實用性及高效益的流動應用程式，為貨運業用戶無論是物流運營商、航空運輸運營商，或是貨車司機等，提供日常工作流程的實時監察功能，促進工作效率。應用程式可以在手機、平板電腦和智能手錶等不同的流動設備運作，可用性因而大大提高，有助提升航空貨運業務的高流動性和透明度。

「職神」為僱主和臨時工作求職者提供了一個高效的流動招聘平台。透過簡單的心理測試和系統分析，平台的自動配對機制可把僱主和合適的潛在僱員在很短的時間配對起來，使招聘效率大大提高。

It is a very practical and effective app for the cargo terminal users which allows not only the logistics operators, air freight operators, but also the truck drivers to monitor their daily work flow in real time. The app can be run on different mobile devices such as mobile phones, tablets and smart watches, etc, the usability of the app is greatly improved that resulting in high mobility and transparency for air cargo operations.

This mobile app provides an effective temporary worker hiring platform for both employers and temporary job seekers. Its automatic matching mechanism based on the psychometric tests and in-app analytics enables the matching process between employers and qualified potential candidates very efficient.



CPSL流動應用程式

12 13

Best Mobile Apps (Enterprise Solutions) Certificate of Merit

最佳流動應用程式（企業方案）優異證書Smark Global (Holdings) Ltd. / Koala Hotel Programs Ltd.傳匯環球(控股)集團有限公司 / 熊悅酒店會籍有限公司

Koala iMembership - Prestige Club Koala iMembership – 尚賢薈「Koala iMembership– 尚賢薈」是一個為甲級酒店管理會籍的流動應用程式，其「智能會籍」的概念 ─ 顧客只需攜帶智能電話便可享受無卡的會籍體驗；而酒店的會籍管理程序，得以整合，降低營運風險，助酒店提升工作效率。

重塑傳統會籍管理的守舊做法，這個流動程式讓酒店現有營運系統、會籍管理雲端系統和「尚賢薈」連結起來，配合二維條碼掃描，它簡化整個優惠兌換流程。透過內置的實時追蹤系統，酒店更容易掌握用戶的消費模式，檢測市場趨勢及客人的喜好，使酒店能制定有效的市場推廣計劃，提升服務質素，進一步改善整體營運效率。

“Koala iMembership - Prestige Club” is an all-in-one mobile application available for deluxe hotel to manage membership programs with eff iciency. Customers can enjoy and experience this “cardless” technology of a hotel membership program by only carrying smart phone around; deluxe hotels can minimize operational risks to zero and facilitate work efficiency in every single procedure of membership management with zero cost.

Evolving from classic membership and bringing convenience through sophisticated computation, Hotel Groups’ existing operational systems, web-based membership management system and Prestige Club itself have been linked. With the use of QR-code scanning, voucher redemption becomes simpler than ever after. Hotels can also examine market trends and customer preferences, leading to more effective marketing, better customer services and improved operational efficiency with the real-time tracking system.

Best Mobile Apps (Consumer Solutions) Gold Award

最佳流動應用程式（消費方案）金獎PCCW Media Ltd. 電訊盈科媒體有限公司

ViuViu視像服務自2015年十月推出後，已經在3個月內發展至新加坡。這平台免費提供韓日台及內地劇集、韓國綜藝節目及日本動畫等內容。最新受權的韓劇，會於首播後最快8小時連同繁體字幕可供收看。已登記成為會員的用戶，可以下載喜歡的節目，隨時隨地觀看。

Launched in Hong Kong in October 2015 and extended to Singapore within 3 months, Viu video OTT (Over-the-top) brings the latest dramas from Korea, Japan, Taiwan and the Mainland, as well as Korean variety shows and Japanese animations for free. The latest authorized Korean dramas are available with traditional Chinese subtitle as soon as 8 hours after telecast. Registered members can download their favourite shows for free and watch them anytime, anywhere.

這是一個經過精心設計、簡便易用，又具備創新功能的視像服務平台，為用戶提供良好的劇集觀賞體驗。平台以提供日韓劇集為主，並配備繁體字幕，市場定位十分鮮明。平台設有多屏幕同步功能，並設有三種解像度以配合用戶不同的觀看需要，進一步凸顯其重視用戶個人體驗的宗旨。平台自推出 3 個月內，香港的下載數量已超過 50萬，並把業務擴充至星加波市場，表現出色。

This is a well developed and user-friendly video platform with innovative features. The platform has a very clear market positioning for provision of Korean and Japanese dramas with traditional Chinese subtitle. It puts much effort on improving user experience. It allows multi-screen synchronization and offers 3 levels of video quality to suit users’ preference depending on their viewing needs. It was a success that the platform recorded over 500,000 downloads in Hong Kong and expanded to Singapore within the first 3 months of launch.


14 15

Best Mobile Apps (Consumer Solutions) Gold Award

最佳流動應用程式（消費方案）金獎The Bank of East Asia, Ltd.東亞銀行有限公司

BEA App 東亞銀行手機程式東亞銀行手機程式是一個智能流動應用程式，包羅多項產品及服務，為銀行及非銀行客戶提供便捷的服務：

– 理財，例如查詢結餘及轉賬– 股票買賣– 即時申請信用卡、個人貸款及按揭貸款– 簡易使用的計算機（例如：計算按揭貸款）– 生活時尚，例如iP2P及「Shop醒」購物平台

在 2015 年底，這手機程式以嶄新面貌為客戶提供精彩優惠及更佳的用戶體驗，滿足客戶對銀行服務以至日常生活及消閒所需。i-P2P 是香港首項獲准提供的個人對個人支付服務；客戶可通過此安全的流動支付平台即時轉賬現金予親友。此外，創新的「Shop醒」功能讓客戶透過手機程式直接即時購物，為流動理財開拓新領域。

The BEA App is a smart device platform that encompasses all products and users, including BEA and non-BEA customers. The app provides people on the move with convenient access to:

– Financial transactions such as balance enquiries and transfers

– Stock trading– Instant application for credit cards, loans, and mortgages– Easy-to-use calculation programmes (e.g. for mortgages)– Lifestyle facilities such as “i-P2P” and “ShopSmart”

Freshly redesigned in late 2015, the App now provides new offers and an even more enjoyable user experience for customers—from meeting their banking needs to handling daily lifestyle purchases. With the i-P2P feature, customers can send instant payments to friends and relatives through a secure mobile transfer system – the first authorised person-to-person mobile payment system in Hong Kong. Meanwhile, the all-new ShopSmart function allows customers to make lifestyle purchases directly through the app, bringing a new dimension to mobile banking.

這是一個革新的全方位銀行服務手機程式。其中，創新的個人對個人（P2P）支付服務系統既有度高安全性，也能讓 BEA 客戶和非 BEA 客戶之間作小額支付交易，更是本地首個獲得香港金融管理局核准的個人對個人流動支付服務，可見東亞手機程式的獨特功能在同業中具有顯著的競爭優勢，發揮影響市場的作用。

This is an innovative and comprehensive banking app in the market. Its highly secured and innovative person-to-person (P2P) payment feature allows small payment transaction even between BEA customer and non-BEA customer. It is also the first-ever P2P mobile payment system in Hong Kong which is approved by the Hong Kong Monetary Authority. It is obvious that the app’s unique features have impacted the market by giving the bank a significant competitive edge in the industry.


Best Mobile Apps (Consumer Solutions) Silver Awardand Special Mention (Creative and Innovative Application)Special Mention (Online-to-Offline Application)Special Mention (Startup Company)

最佳流動應用程式（消費方案）銀獎及特別嘉許（創意及革新應用）特別嘉許（O2O應用）特別嘉許（新晉公司）The Hero Enterprise Ltd.俠有限公司

CarWash.HK 洗車俠透過手機應用程式，「洗車俠」為客戶提供便捷的洗車及汽車美容服務。車主只需在手機進行預約，工作人員會在車主指定的時間及地點上門進行工作。車主可以足不出戶，透過程式獲悉座駕的即時美容進度。

另一方面，洗車及高階汽車美容工作人員透過專用的手機應用程式承接訂單。公司以社企方式聘請退休長者及家庭主婦進行培訓以承接洗車工作，因此能以更優惠的價格提供洗車及汽車美容服務之餘，亦有效釋放社會上就業不足和失業人員的人力資源。

“CarWash.HK” provides on-site car washing and detailing service to its customer by a mobile app platform. Workers arriveat customer’sdesignatedtimeandparkinglocation,whilecustomer monitor the car washing & detailing process on real-time.

The company hires the retired and housewives, and provides training for car washing jobs. These workers, along with car detailing specialists, will receive orders by mobile app and accept jobs based on their living locations. In such way, the app could help unleash the underemployed and unemployed human resources in the society and provide professional on-site service with lower cost at the same time.

「洗車俠」是一個由一家社會企業所開發、富有創意和創新的 O2O 洗車平台。這平台無疑有助於提高在社會上失業和就業不足率。憑藉其簡單的商業模式和不高的運營成本，這創新的 O2O 洗車平台，被認為具有很大的發展潛力，進一步增加市場份額。

This is a very creative and innovative O2O platform developed by a social enterprise. It definitely helps to improve the unemployment and under-employment rate in the society. With its simple business model and low cost of operation, this innovative O2O car wash platform is believed to have good potential to increase market share.


16 17

Best Mobile Apps (Consumer Solutions) Certificate of Merit Best Mobile Apps (Consumer Solutions) Certificate of Merit最佳流動應用程式（消費方案）優異證書最佳流動應用程式（消費方案）優異證書AASTOCKS.COM Ltd.

阿斯達克網絡信息有限公司

AASTOCKS Market+ Mobile AASTOCKS Market+智財迅手機版 AASTOCKS 『Market+ 智財迅手機版』提供免費即時財經資訊包括報價、技術圖表、新聞、評論及多項技術分析工具，助投資者全面監察港股、A股、美股、外匯、貴金屬和環球指數。程式長期為最熱門之免費下載財經應用程式之一。

AASTOCKS “Market+ Mobile” offers free financial information covering HK stocks, A-Shares, US stocks, forex, commodities and world indices, with real-time contents such as quotes, technical charts, news, commentaries and technical analysis tools. It has long been the most popular free-to-download financial app.

Link Park & Dine 泊食易領展推出創新「泊食易」手機程式，內容涵蓋其物業內約 165 個停車場、約 150 個商場及約 80 個鮮活街市所有商店和餐廳資訊。

顧客可籍此獲得泊車及飲食資訊，駕駛人士可隨時得知領展停車場位置及仍可供泊位數量，並導航前往。泊車後能獲得一站式食、買、玩建議，更可用遙距取票輕鬆排隊用餐，享受方便休閒的體驗。

主要特色：

– 實時尚餘車位、路綫導航及記錄泊車位置- 方便泊車體驗

– 美食推介、遙距取票 - 輕鬆美食享受

Hong Kong shoppers can now enjoy the convenience of finding Link’s shopping centres and car parks across Hong Kong with the “Park & Dine” mobile app. It covers all shops and restaurants in Link's about 140 shopping centres, 80 fresh markets and car park spaces in its 165 car park buildings.

The app displays useful parking and dining information, including real-time information on the number of available parking spaces, route navigation for car parks and parking positioning. It also provides information on shopping, dining and entertainment choices at selected location. Dining recommendations at Link’s 200 shopping centres and fresh markets as well as the e-queuing function to get a ticket number for favorite restaurants are also available with this application.

Major Features:– Convenient parking: real time parking space availability,

route navigation and “Find my car” function– Enjoyable dining: dinning recommendation and “e-queuing”

function

Green Tomato Ltd. / Link Real Estate Investment Trust綠蕃茄有限公司 / 領展房地產投資信託基金

18 19

Best Mobile Apps (Marketing Campaign) Gold Awardand Special Mention (Online-to-Offline Application)Special Mention (Startup Company)

最佳流動應用程式（營銷方案）金獎及特別嘉許（O2O應用）特別嘉許（新晉公司）Seed Blooming Ltd.種子策劃有限公司

Call SiFu CALL師傅「CALL 師傅」是一個專門為維修行業而設的線上線下平台，讓大眾可輕易及便捷地物色可靠及專業的家居維修師傅。為保障用戶，平台對師傅們有專業資格的審核制度，同時具有評分系統，並會邀請劣評的師傅離開。自 2015 初推出至今，平台不斷提升功能和擴展服務種類，現有水電、冷氣、鋁窗、鎖、家電、油漆、各類安裝等。現時，平台已累積超過 13,000 張柯打，登記師傅達2,000人。

“Call Sifu” is an O2O platform for the repair and maintenance industry. It provides reliable, competent, experienced Sifu in a convenient and timely manner. To ensure users receive quality service, the platform has a grading system to review the professional qualification of Sifu. Sifu with bad comment will be blacklisted. From Dec 2015, types of repair and maintenance services that the Sifu provided include electricity, pipes and drainages, air-conditioners, locks of door, windows, furniture and home appliances, small scale renovation and disassembly, water and leak proof, cleaning and miscellaneous. The platform has accumulated over 13,000 orders and 2,000 registered Sifu to provide the services.

「CALL師傅」為本地用戶，不論是負責維修保養的工人或是需要這種服務的家庭用戶，提供了一個嶄新和實用的 O2O 維修平台。由於這平台在設計和操作上都能夠針對師傅們的工作需要，因此，對於稍欠市場推廣經驗的師傅們，平台被視為一個具效益的營銷工具。這平台已錄得超過 13,000訂單和2,000位登記師傅；現在，每天平均接收約60-80訂單，充分顯示這平台越來越受歡迎。

It is an innovative and practical O2O platform for the local users, no matter the workers who provide repair and maintenance works or the households who need such services. The platform is so well designed to suit Sifu’s needs that in return it also serves as an effective marketing tool for the Sifu who are generally in lack of marketing knowledge. The platform has accumulated 13,000 orders and 2,000 registered Sifu, and now it receives an average of 60-80 orders per day, showing that the platform is getting popular.


Best Mobile Apps (Marketing Campaign) Bronze Award

最佳流動應用程式（營銷方案）銅獎Radio Television Hong Kong (New Media Unit) 香港電台 (新媒體拓展組)

RTHK Vox現今人有誰不會自拍和唱「卡拉 OK」？「RTHK Vox」結合了這兩大功能，讓用戶隨時隨地，隨心所唱，演繹不同的中外經典名曲。用戶上載自拍短片即有機會在香港電台電視節目中，欣賞自己的作品。此外，用戶亦可以透過程式或網頁瀏覽其他人上載的歌唱短片，分享或按下心心，投票支持喜愛的作品。

Karaoke and selfie are 2 popular activities. “RTHK Vox”, a mobile app, combines them together and goes into everyone’s pocket. It crowdsources selfie karaoke video and facilitate RTHK to let audience participate in the retrospect. For those who aren’t interested in showing up on TV, app or web, sharing and voting are available for them to determine which participant’s music video will be featured on TV.

這是一個很有趣和意念創新的流動應用平台，吸引來自世界各地的不同用戶共同參與活動。平台成功地以創新的手法，把衍生自用戶的不同內容，與新舊媒體等美妙地融合在一起。基於港台的信譽和歌曲版權的所有權，相信平台具有不俗的發展空間。此外，建議平台可多作宣傳推廣，鼓勵更多市民參與。

This is an interesting and innovative app that engages different users around the world. It also successfully creates an innovative way to integrate new and old media along with user-generated contents. The app is believed to have good potential given RTHK’s reputation and copyrights ownership. It is recommended that more promotion of the app could be done to attract more users.


2120

Best Mobile Apps (Marketing Campaign) Bronze Award

最佳流動應用程式（營銷方案）銅獎The Hongkong and Shanghai Banking Corporation Ltd. / Cherrypicks Ltd. 香港上海匯豐銀行有限公司 / 創奇思有限公司

Mobile App for the HSBC 150th Anniversary Banknote marketing campaign

為紀念成立150周年，滙豐推出港幣150元紀念鈔票，並配合全球首創以鈔票圖像啟動擴增實境手機程式，以嶄新的方式透過新鈔票訴說百多年來滙豐由地區商業銀行發展為國際金融機構，以及香港由貿易港演變成國際金融都會的共同成長故事。手機程式以高像真 3D 模型將四代銀行總行大廈 360 度展示，並解讀鈔票上的獨特設計及主要防偽特徵。透過創新科技的應用，不僅提升紀念鈔的收藏價值，嶄新的用戶體驗更可進一步提升品牌互動。

To m a r k t h e 1 5 0 t h a n n i v e r s a r y, H S B C i s s u e d a commemorative HKD150 banknote together with a mobile app to deliver pioneering AR (Augmented Reality) experience triggered by banknote images. It brings the new note to life and celebrates 150 years of shared ambition for the Bank and the people in Hong Kong, extending the canvas of a small banknote to tell the story of the Bank’s development from a local merchant bank to an international leading financial services provider whilst the city grew from a small trading port to an international financial centre. In addition, the app also showcases 3D simulating models of the four generations of the Bank Headquarters for 360 degrees viewing as well as decodes the unique design elements and major security features of the banknote. By adopting technologies and innovations, it helps to bring even higher collectible value to the commemorative banknote, plus an extraordinary user experience for brand engagement.

這是為紀念滙豐銀行成立 150 週年而設的一個非常成功的營銷活動。該手機程式充分體現其精心的設計和高品質的擴增實境 (AR) 技術的應用，把AR 技術和 3D 動畫以嶄新的方式應用在一張鈔票上，將香港及滙豐在過去 150 年來的發展歷程立體地呈現出來，確實為公眾帶來了許多珍貴的回憶。

This is a very successful marketing campaign to celebrate the Banks’ 150th anniversary. The app is a well-designed and high quality AR app that it has demonstrated a very innovative use and integration of AR technology and 3D animation on a banknote of limited size. The history of the Territory and the Bank’s development in the past 150 years visualised by the interactive 3D video really brings much valuable memories to the general public.


Group Buyer App Group Buyer 手機程式「Group Buyer 手機程式」提供一個營銷方案，協助商戶透過團購優惠以吸納大量新客戶，配合電子印花功能以提升客戶重複消費次數，發揮整合的行銷效果。這程式也可以應用 iBeacon 技術，發射電子優惠劵給附近 50 米的客人，達致精準行銷的目的。

“Group Buyer” mobile app is a one-stop solution of sales and marketing. It helps business increase new customers by group buying and increase repeat buying by e-stamp function. The app can push e-Coupon to nearby customers in 50 meters by iBeacon technology.

Best Mobile Apps (Marketing Campaign) Certificate of Merit

最佳流動應用程式（營銷方案）優異證書Group Buyer Ltd. 團購家有限公司

2322

Introduction of Organiser籌辦組織簡介

Contact Person聯絡人：Ms. Mary Chan陳小姐Tel 電話： 2788 5870 Email 電郵： [email protected] 傳真： 2788 5860 Website 網址： http://ict2016.hkwtia.org

香港無線科技商會成立目的是為香港無線科技界提供一個合作的平台，促進行業的發展與成長。商會的宗旨包括推動香港無線科技應用的發展、使用及認知和促進業界不同種類公司之間的溝通及合作。

香港無線科技商會除了與政府、行業組織和企業積極合作以推廣行業外，亦與在中國、澳洲、加拿大、芬蘭、以色列、南韓、英國等地的相關組織建立了全球網絡，以促進不同地域的合作。

如欲得到更多關於香港無線科技商會的資料，請瀏覽 www.hkwtia.org

Hong Kong Wireless Technology Industry Association

(WTIA) is an industry support body focusing on promoting

the development, adoption and awareness of wireless

technology and application in Hong Kong.

WTIA has been collaborating with government, industry

associations and commercial firms to promote the industry.

Furthermore, WTIA has established a global network with

counterparts in China, Australia, Canada, Finland, Israel,

South Korea, UK etc. to facilitate international cooperation.

For details about WTIA, please visit www.hkwtia.org

Enquiry查詢

Acknowledgement鳴謝

Chairman 主席 Mr To CHEUNGImmediate Past Chairman & Honorary Chairman (Life), Hong Kong Wireless Technology Industry Association

章濤先生香港無線科技商會前任主席及永遠名譽主席

Panel Members 委員 Mr Ben CHENGFounder, Oursky Ltd.

鄭斌彬先生Oursky Ltd.創辦人

Dr Lawrence CHEUNGVice-Chairman, Hong Kong Wireless Technology Industry Association

張梓昌博士香港無線科技商會副主席

Mr Erwin HUANGCEO & Founder, Weborganic

黃岳永先生有機上網行政總裁及創辦人

Mr Wing-hung LOPublisher / Chief Curator, Bastille Post

盧永雄先生巴士的報社長/總策展人

Mr Theodore MACo-founder, CoCoon - Born to Fly

馬衡先生浩觀共同創辦人

Mr Vincent TSUIChief Marketing Officer, Next Digital Ltd. - Next Mobile

徐緣先生壹傳媒壹傳動首席營銷官

Ms Leona WONGExecutive Committee Member, Hong Kong Wireless Technology Industry Association

黃雅麗小姐香港無線科技商會執委會理事

Panel of Judges評審委員會

24 25

Assessors評審員

Chief Assessors 主評審員

Mr Jimmy CHANExecutive Committee Member, Hong Kong Wireless Technology Industry Association

陳樹偉先生香港無線科技商會執委會理事

Mr Nelson TSEExecutive Committee Member, Hong Kong Wireless Technology Industry Association

謝小江先生香港無線科技商會執委會理事

Mr Eric YUNGFounder & CEO, Playnote Ltd.

容志偉先生Playnote Ltd. 創辦人兼行政總裁

Assessors 評審員

Ms Elaine CHANBoard Member, The Chartered Institute of Marketing Hong Kong

陳燕玲小姐英國特許市務學會（香港）

Mr Leo CHEUNGManaging Director, UNWIRE.HK

張宇軒先生UNWIRE.HK 董事總經理

Mr Alexis CHIUManaging Director, South China, Saatchi & Saatchi Hong Kong

招迪強先生盛世廣告南中國區董事總經理

Mr Duncan CHIUPresident, Hong Kong Information Technology Joint Council

邱達根先生香港資訊科技聯會會長



Mr Ricky CHUChairman, Hong Kong Retail Technology Industry Association

朱偉傑先生香港零售科技商會主席

Mr Mickey FONGTechnology Editor, Hong Kong Economic Journal - Startup Beat

尹思哲先生信報科技記者

Ms Angela HOSenior Service Promotion Manager, Hong Kong Trade Development Council

何安琪女士香港貿易發展局服務業拓展高級經理

Mr Terence LEUNGManager, Knowledge Centre, Hong Kong Cyberport Management Company Ltd.

梁德明先生香港數碼港管理有限公司知識及人才發展中心經理

Mr Gabriel PANGChairman, Hong Kong Digital Entertainment Association

彭子傑先生香港數碼娛樂協會主席

Ir Peter YEUNGHead, ICT / Green Technology Clusters, Hong Kong Science and Technology Parks Corporation

楊天寵先生香港科技園公司資訊及通訊科技/線色科技群主管

Acknowledgement鳴謝

Gold Sponsors金贊助機構

General Sponsors贊助機構

Silver Sponsor銀贊助機構

Award Sponsorship大會贊助

（Ceremonial Sponsorship 晚宴贊助）

（Ceremonial Sponsorship 晚宴贊助）（Ceremonial Sponsorship 晚宴贊助）

PRIN

TED

ON

RECY

CLED

PAP

ER

Office of the Government Chief Information Officer, The Government of the Hong Kong Special Administrative Region

香港特別行政區政府資訊科技總監辦公室

Disclaimer: This brochure was published by the Hong Kong Wireless Technology Industry Association. All information was provided by the winning companies. While every effort is made to ensure the accuracy of the above information, the Hong Kong Information Technology Federation cannot guarantee this to be so and

will not be held liable for any reliance placed on the same.此刊物由香港無線科技商會出版。得獎產品簡介均由得獎公司提供。上述資料已經力求準確，惟本會不能作出任何保證，亦不會對信賴此等資料的人士負上任何責任。

Organiser籌辦組織

Strategic Partners策略夥伴

Supporting Organisations

支持組織

Scoring System Sponsor

評分系統贊助

Official Website大會網址

Hong Kong Wireless Technology Industry Association香港無線科技商會

http://ict2016.hkwtia.org

Best Mobile Apps Award booklet...2 3 Best Mobile Apps Award 最佳流動應用程式獎...

Documents

Transcript of Best Mobile Apps Award booklet...2 3 Best Mobile Apps Award 最佳流動應用程式獎...