BM Mediadaten Titel 2020 - baumagazin-online.de€¦ · Magazine format DIN A4, 210 mm wide, 297 mm...

BAUMASCHINEN BAUGERÄTE BAUFAHRZEUGEB

AU

MA

GA

ZIN

-ON

LIN

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MEDIAPACK 2020

2Media-Information 2020

Der Umwelt zuliebe.

Liebherr Mietpartner GmbH ist einer der größten Anbieter von Mietmaschinen mit biologisch

abbaubarem Hydrauliköl. Das Hydraulik Plus Öl* ist eine umwelt schonende Alternative zu

herkömmlichen Hydraulikölen auf Mineralölbasis und empfiehlt sich besonders für den

Einsatz in umweltsensiblen Bereichen, wie z. B. in Wasserschutzgebieten.

* Biologisch abbaubares Hydrauliköl (Biologische Abbaubarkeit (21 Tage, sog. Primärabbau**) gemäß CEC-L-103-12 ≥ 60 %).

** Die Prüfmethode betrachtet direkt das Verschwinden des Öles bis zur Abbaustufe der Wasserlöslichkeit.

Biologisch abbaubares Hydrauliköl

für umweltfreundliche Einsätze

*

B AUMA S C H I N E N GMBH

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019

8August 2019

BG BAU Aktionsprogramm

zur Staubreduzierung

IM BLICKPUNKT

KARLSRUHE

Wiederaufbereitung werthaltiger Stoffe

Breites Spektrum an Tiefbaumaschinen

Backers

Boden-Recycling durch

Sieben und Mischen

| BAUMASCHINEN

| BAUGERÄTE

| BAUFAHRZEUGE

BAU

MAG

AZIN

-ONL

INE.D

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NEUMÜNSTER

Baubranche trifft

sich im Norden

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| BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE

Juni 2019

IM BAUMAGAZIN-INTERVIEW klarx-Geschäftsführer Matthias Handschuh

»MIETE – LEASING«

AVANT TECNO DEUTSCHLAND Absatz und Umsatz signifikant erhöhen

IM BLICKPUNKT

Takeuchi – Schäfer

Starke Leistung, hoher Komfort

BAU

MAG

AZIN

-ONL

INE.D

E

VORSCHAU Grüne Branche in EisenachWürth MODYF GmbH & Co. KG • Benzstraße 7 • D-74653 Künzelsau-Gaisbach • Tel.: 0800/6639311 • Fax: 07940/5480-50 • [email protected] •modyf.de

NEON: GERMAN DESIGN AWARD WINNER 2019Würth MODYF, ein Unternehmen das die beste Arbeitskleidung und Sicherheitsschuhebieten will: Meisterwerke. Visionäres Denken inspiriert uns täglich aufs Neue, zukunftsorien-tierte Standards in Sachen Workwear & Safety footwear zu setzen. Entdecken Sie ab sofort die Highlights der preisgekrönten und modernen Warnschutz- Kollek tion NEON online. Jetzt auch für Damen erhältlich.

CREATE YOUR MASTERPIECEMODYF.DE WORKWEAR

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Title portrait

The is published in the complete European German speaking area and offers monthly extensive information of the construction branch in the field of:

• Demolition technique/deconstruction• Motorway and road building• Construction machines technique• Building site arrangements• Construction tools and

construction devices• Concrete construction and

ready-mix concrete• Bridge construction

• Vehicle technique• Gardening and landscaping• Winning of stones, earths,

chips and sand• Building construction,

work on scaffolding• Communal technique• Crane technique• Recycling

• Special civil engineering• Civil engineering• Tunnel construction/mining• Business management• Hydraulic engineering• Communal and utility vehicles

and accessories

In each edition the monthly changing topics are finished clearly structurized and published (please see the editorial topic plan). Month per month the target group of the readers levels at the topic focal point of the magazine. This corresponds to our strategy, to counter spreading losses successfully.In clear design with topic related text and picture articles as well as monthly current press announcements the bauMAGAZIN offers builders of all bran-

ches worth knowing information about construction machines, devices, accessories and vehicle technics as well as their use.A first class date bank is the basic condition for our business philosophy: with currently more than 63.000 well-kept address data of the construction industry from Germany and abroad we give you the security of a high advertisement effectiveness with an unimportant spreading loss – spreading losses are nearly impossible.

In every issue you‘ll find:

• Product novelties of manufacturers and traders of the construction branch

• Construction site reports

• Branch guide with important procuration addresses

• Rental park guide post

• Second-hand machines, devices and vehicle market

• Auctions

• Business connections and job market

• Current business announcements

• Fair details and event notes

• »on-site« appointments (»on-location«)


1. Short characteristics The bauMAGAZIN is one of the leading trade magazines for the construction

industry. It is getting circulated all over Germany and German-speaking European countries with a monthly edition of 18.500 units on average. The perfect target group for the divisions construction machinery, construction equipment and construction vehicles will be chosen every month related to a special topic out of a categorized data file of 63.000 addresses. This guarantees highest advertisement efficiency – spreading losses are nearly impossible.

The topic preparation is effected up-to-date with product novelties, construction site reports, interviews, company portraits, business news or »on-site« appointments (»on-locations«) by our editors. Furthermore you can find the bauMAGAZIN at all important exhibitions reporting about the current new.

2. Memberships –3. Organ –4. Management Markus Holl, Joachim Plath 5. Publishing management Tobias Haslach6. Editorial department Michael Wulf, Thomas Schürger, Dan Windhorst7. Project management Tobias Nickert8. Advertisements Tobias Nickert, Wolfgang Emmler,

Benjamin Chucholowski9. Volume/Year 24th volume, 2020 Mode of publishing monthly (11 issues including 1 double issue 12/1)10. Publishing house SBM Verlag GmbH11. Postal address Hermann-von-Barth-Str. 2, D-87435 Kempten12. Telephone +49 (0) 8 31 / 5 22 04-0 Telefax +49 (0) 8 31 / 5 22 04-5013. Internet www.baumagazin-online.de E-Mail [email protected]. Dates and editorial topics see enclosure

6. Subscription price annual subscription Germany: 55,– € (despatch and VAT included) Foreign countries: 68,– € (despatch included; Europe) Price per issue: 6,50 € (order at: [email protected]) ISSN: 1610-378517. Extend analysis 2018 / 19 = 11 issues Magazine format DIN A4, 210 mm wide, 297 mm high Total extend 2.140 pages = 100,0 % Editorial part 1.397 pages = 65,3 % Advertisement part 743 pages = 34,7 % thereof business directory/rental park guide 32 pages = 4,4 % used machinery market 114 pages = 15,4 % business specialist 52 pages = 7,0 % branchentreff 52 pages = 7,0 % Insert 27 pc(s) Bound insert 4 pc(s)18. Content analysis of the

editorial part 2018 / 19 1.397 pages = 100,0 % Construction machines/construction/equipment construction logistics/mechanical engineering software & accessories: 920 pages = 65,9 % Technical vehicle information and accessories 104 pages = 7,4 % Fairs & dates 192 pages = 13,7 % Names & news 51 pages = 3,7 % Up-to-date topics* 36 pages = 2,6 % Miscellaneous** 94 pages = 6,7 %

*) Up-to-date topics contains: retailer news, anniversaries, events, awards**) Miscellaneous contains: Table of contents, imprint, list of editorial offices, house advertising, testimonial, Tipps for companies, editorial

Editorial department/Publisher • Analysis for extend and content

3


19. Editions control affiliated to IVW

20. Editions analysis Copies per issue annual averag (1st July 2018 to 30th June 2019 based on the AMF scheme

Print run 18.625 Actually circulated issue 18.291 thereof abroad 1.052

Issue sold 4.193 thereof abroad 128 thereof member pieces – - Copies subscribed 4.193 - Other sales – - Single sales –

Free pieces 14.099

Residual, archive and voucher copies 333

21. Geographical circulation analysis Economic area Share of the actually circulated issue % copies

Inland 94,3 17.239 Abroad 5,7 1.052 Actually circulated issue 100,0 18.291

Breakdown of the actually circulated issue according to Nielsen areas

% copies

Nielsen area I 12,6 2.305Schleswig-Holstein, Hamburg,

Bremen, Lower Saxony

Nielsen area II 14,8 2.707North Rhine-Westphalia

Nielsen area III a 16,8 3.073Hessen, Rhineland-Palatinate,Saarland

Nielsen area III b 14,7 2.689Baden-Wuerttemberg

Nielsen area IV 21,8 3.987Bavaria

Nielsen area V 4,9 896Berlin

Nielsen area VI 4,3 787Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

Nielsen area VII 10,1 1.847Thuringia, Saxony

Actually circulated inland 100,0 18.291Abroad 100,0 1.052

Analysis for editions and circulation Nielsen


1. Condition of the file In the consignee file all the addresses of all consignees are collected on the

EDP. The file is arranged according to national consignees and consignees abroad. The addresses of the national consignees are sorted according to postcodes and the consignees abroad according to countries.

2. Mode of analysis Circulation analysis by appraisal of the files – total inquiry

3. Day of the listing 8th August 2019

4. Structure of the consignees on start of the inquiry

a) Total number of consignees in the file 63.614

b) Structure of one issue according to circulation methods Consignee in the file issue sold 4.195 Consignee in the file regular free pieces 354 Number of consignees changing free pieces of one issue 13.841 Single sale – Advertisement copies – Actually circulated issues 18.390 Thereof abroad 693

c) Total number of consignees hanging free pieces 59.419

5. Basic totality (investigated share) Actually circulated issue 18.390 = 100,00 % Not included in the inquiry Single sale, advertisement copies – = 0 % the basic totality (actually circulated issue) 18.390 = 100,00 %

6. Description of the inquiry The evaluation is based on the total file, The investigated shares for the circu-

lation in the Federal Republic of Germany and abroad were projected on the actually circulated issue in the annual average.

7. Aiming person of the inquiry to be omitted

8. Definition of the reader to be omitted

9. Fluctuation margin to be omitted

10. Execution of the inquiry publisher

11. Time frame of the inquiry July 2019

Short Version – Inquiry method Analysis for editions and circulation

5


Consignee structure analysis

12. Branches/Branches of trade/Branches of study/Occupational groupn

Department/group/class

Recipient groupsdescription accor-ding to the industrial classification of economic activities published by the German Statistical Office

Portion inactually

distributedcopies

% copies

45.21.2/45.25.4Construction engineering and scaffolding

12,2 2.244

45.21.1/45.25.6/45.23.1/45.23.2/45.23.1

Construction and civil engineering o.a.S. road construction, road and traffic engineers, building authorities

30,8 5.664

45.21.6/45.24.045.21.7/45.25.2

Bridge, tunnel, water and sewer construction, special civil engineering

7,7 1.416

26.6326.66

Production of ready-mixed concrete factories for concrete blocks and prefabricated components

2,5 460

45.11.114.21

Demolition and recycling and gravel extraction

24,1 4.432

01.41.2/45.11.3Gardening and landscape architecture, agricultural technique

12,9 2.372

29.52.2/51.13/51.14/45.5/1.32/51.62

Construction machinery manufacturers, construction machinery business

9,8 1.802

actually circulated issue (annual average) 100,0 18.390

Recipient groups (changing monthly)

Construction and civil engineering, 30,8 % road construction 100 %

Demolition and 24,1 % recycling 100 %

Construction machinery manufacturers 9,8 % and construction machinery business 100 %

Gardening and landscape 12,9 % architecture 100 %

Construction engineering 12,2 % and scaffolding 100 %

Special civil engineering, bridge, tunnel, 7,7 % water and sewer construction 100 %

Ready-mixed concrete, factories for concrete 2,5 % blocks and prefabricated components 100 %

Statistical number of readers per company: 3,25 (reader analysis 2019)

Readership of the is over 63.600 readers working in the building and building industry trade. The reader group is composed of managers in compa-nies with medium to large vehicle and machinery parks.Source: The evaluation is based on the in-house recipient file with regular updating by the publishing company.The size of the business unit, education, age/sex as well as the size of the munici-pality have not been considered in the survey.


Consignee structure analysisShort Version Inquiry method

7

1. Condition of the file In the consignee file all the addresses of all consignees are collected on the

EDP. The file is arranged according to national consignees and consignees abroad. The addresses of the national consignees are sorted according to postcodes and the consignees abroad according to countries.

2. Examination method Consignee structure analysis by oral enquiry with random samples.

3. Day of the file apraisal 8th August 20194. Structure of the consignees on start of the inquiry

a) Total amount of the consignees in the file 63.614

b) Structure of one issue according to circulation forms Consignee in the file issue sold 4.195 Consignee in the file regular free pieces 354 Number of the consignees changing free pieces of one issue 13.841

Single sale – Advertisement copies – ctually circulated issue 18.390 Thereof abroad 693

c) Total amount of the consigneesr Changing free pieces/Change three times per year 59.419

5. Basic totality (investigated share) Basic totality (actually circulated issue national) 18.135 = 100,00 % Not included in the inquiry: Sale by retail, advertising samples – Inquiry represents consignee of the basic totality (actually circulated issue national): 18.135 = 100,00 %

6. Description of the random sample inquiry Simple random choice, starting with random number every 10th address 1.000 times = 100,00 % Address relating failures: Phone number not existing 81 times = 8,10 % Consignee deceased or company extinct 58 times = 5,80 % Gross random sample 824 times = 82,40 %

Failures: Aiming person not met 65 times = 7,88 % Aiming person on holiday / ill 94 times = 11,41 % Aiming person denies the answer 20 times = 2,43 % Analysable cases (exhaustion) 645 times = 78,28 %

7. Aiming person of the inquiry Asked was the personal consignee or where not given the first reader

in the company.

8. Definition of the reader Reader is identical with the aiming person.

9. Execution of the inquiry Publisher with help of freelance colleagues.

10. Period of the survey 12th June – 3rd July 2019 The execution and the report of this inquiry corresponds to the academic

minimum conditions of the frame scheme for advertising medium analysis.


Advertisements • Technical details • Print documents

1. Magazine format DIN A4 210 mm wide, 297 mm high (magazine format)

2. Print space 185 mm wide x 265 mm high

Number of columns 4 columns, width of column 42,5 mm

Advertisement columns 1 column = 42,5 mm 2 columns = 90,0 mm 3 columns = 137,5 mm 4 columns = 185,0 mm

3. Printing and binding method, print documents Web offset printing, perfect binding, submittals, able to be reproduced with a

resolution of 300 dpi, printed in Euro scale. Submittals via mail to: [email protected] For any faults due to text and order transfer via telephone publisher does not

take over any warranty. Please pay also attention to the „leaflet for electroni cally transferred print documents“. Production of corresponding print docu-ments on presentation of fair drawing being able to be reproduced against payment.

4. Deadline Mode of publishing monthly, 11 issues (incl. 1 double issue Dec / Jan) Publishing date please see the editorial topic plan 2020 Closing date please see the editorial topic plan 2020

5. Publishing house SBM Verlag GmbH Postal address Hermann-von-Barth-Straße 2, D-87435 Kempten Telephone +49 (0) 8 31 / 5 22 04-0 Telefax +49 (0) 8 31 / 5 22 04-50 Internet www.baumagazin-online.de E-Mail [email protected]

6. Payment conditions 100 % net after receipt of invoice without deduction. With payment via bank collection or in advance 2 % discount.

VAT no. DE 198 152 137

Bank details HypoVereinsbank Kempten

Code no. 733 200 73

Account no. 66 90 417 187

IBAN DE14 7332 0073 6690 4171 87

SWIFT (BIC) HYVEDEMM428

Tax number 127 / 137 / 20036


Advertisment • Technical detals • Print documents Advertisment Price list no. 23valiad from 1st January 2020

9

7. Preferential placing Front page, 4 colours, (209 mm wide x 190 mm high + 3 mm bleed) + cover story up to maximum 2 pages, without right of withdrawal 6.990,– € (bei erhöhten Auflagen auf Anfrage) 2. cover page, 4 colours 5.490,– € 3. cover page, 4 colours 5.490,– € 4. cover page, 4 colours 5.990,– €

8. Colour surcharges According to Euro scale included in the price (discount possible). Special colours as HKS/Pantone – price on application

9. Format surcharges Advertisements across the bound middle or bleed pages: plus 10 % of the advertisement value (bleed addition 3 mm per page). Binding positioning: plus 10 % of the advertisement value

(possible from 1/4 page on).

10. Help-wanted, facility and internet advertisements Job market, business connections, used machinery market and auction / public sales: black & white advertisements per mm and column 1,65 € colour advertisements per mm and column 2,40 € In the used machinery market a discount of 20 % will be given on picture advertisements. Box number charge: 10,– € Entry in the business directory, rental park guide per month: (for one illustration 42.5 mm wide x 30 mm high). 70,– €

11. Affixed post cards Price per one thousand on request only in connection with a supporting advertisment, minimum size 1/2 page Plus the respective postal charges no discount possible, price is not valid for samples.

12. Discounts In case of purchase within one insertion year (start with the appearance of the first advertisement): Time scale: Quantity scale: 3 advertisements 5 % 2 pages 5 % 6 advertisements 10 % 4 pages 10 % 9 advertisements 15 % 6 pages 15 % 11 advertisements 20 % 8 pages 20 %

13. Bound inserts up to 170 g/m2

2 pages 3.490,– € 4 pages 6.980,– € 6 pages 10.470,– € 8 pages 13.960,– € Bound inserts will get discount, Discounts please see „Leaflet for bound inserts“. Bound inserts with more pages have to be supplied correspondingly fold, however, they have to be supplied in an untrimmed way. Price upon inquiry.

15. Inserts: Inserted loosely, maximum size 200 x 290 mm Price per one thousand up to 25 g: 220,– € Every further 5 g per one thousand: 15,– € split edition possible from 10,000 units on with 10 % surcharge

15. Address for shipment, Bound inserts / inserts Ernst Kaufmann GmbH & Co. KG, Druckhaus c/o issue no ____/_____ Raiffeisenstraße 29, 77933 Lahr

All shipments free domicile


16. Advertisement formats and prices:

all prices in , (Euro) plus valid VAT . * Bleed-off advertisments plus 10 % surcharge on top of the stated prices.

Format No. of columnsAdvertisments in type area

Width x height (mm)bleed-off sizes*

plus 3 mm bleed differenceblack & white3,30 €/mm

2c / 3c / 4c4,80 € /mm

1/8 page

Special format

1-column

2-columns

4-columns

42,5 x 130

90 x 65

210 x 48

– 624,–

899,–

1/4 page

1-column

2-columns

4-columns

42,5 x 265

90 x 130

185 x 65

55 x 297

102,5 x 146

210 x 81

874,50 1.272,–

1/3 page2-columns

4-columns

90 x 180

185 x 90

102,5 x 196

210 x 1061.188,– 1.728,–

1/2 page2-columns

4-columns

90 x 265

185 x 130

102,5 x 297

210 x 1461.749,– 2.544,–

2/3 page3-columns

4-columns

137,5 x 235

185 x 175

150 x 251

210 x 1912.310,– 3.360,–

3/4 page3-columns

4-columns

137,5 x 265

185 x 200

150 x 297

210 x 2162.623,50 3.816,–

1/1 page 4-columns 185 x 265 210 x 297 3.498,– 5.088,–

2/1 page 8-columns 2 x 185 x 265 2 x 210 x 297 6.996,– 10.176,–

Advertisements • Technical details • Print documents Advertisements Price list no. 23valid from 1st January 2020


2/1 Seite: B x H: 2 x 198 x 265 mm je SeiteB x H: 137,5 x 265 mm B x H: 185 x 200 mm B x H: 185 x 265 mm

Advertisements in type area

11

1/8 vertical

w x h: 42,5 x 130 mm

1/8 horizontal

w x h: 90 x 65 mm

1/4 vertical

w x h: 42,5 x 265 mm

1/4 vertical

w x h:90 x 130 mm

1/4 horizontal

w x h:185 x 65 mm

1/3 vertical

w x h:90 x 180 mm

1/3 horizontal

w x h: 185 x 90 mm

1/2 vertical

w x h:90 x 265 mm

1/2 horizontal

w x h:185 x 130 mm

left page right page

2/3 verticalspecial format

Juniorpage

w x h:137,5 x 235 mm

2/3 horizontal

w x h:185 x 175 mm

3/4 vertical 3/4 horizontal 1/1 pageBleed in themiddle 3 mm,with overflowingmotive 5 mmoverlapping perpage.


Formats over the print space (bleeding)

1/3 vertical

w x h:102,5 x 196 mm

1/3 horizontal

w x h:210 x 106 mm

1/2 vertical

w x h:102,5 x 297 mm

1/2 horizontal

w x h:210 x 146 mm

2/3 verticalspecial format

Juniorpage

w x h:150 x 251 mm

2/3 horizontal

w x h:210 x 191 mm

3/4 vertical 3/4 horizontal 1/1 pageBleed in themiddle 3 mm,with overflowingmotive 5 mmoverlapping perpage.

left page right page

w x h:210 x 48 mm w x h:55 x 297 mm w x h:102,5 x 146 mm w x h:210 x 81 mm

1/8 horizontalSpecial format

2/1 pages: w x h:: 2 x 210 x 297 mmw x h: 150 x 297 mm w x h:210 x 216 mm w x h:210 x 297 mm


Leaflet for bound inserts

1. Leaflets – Samples The presenting of a binding sample is condition for the order acceptance and

confirmation by the publisher. Leaflets may only advertise for the sales pro-gramme of one advertiser. They have to be designed that way that they cannot be mixed up with the text part of the magazine.

The front page of the bound insert has to be marked.

Needed issue Upon inquiry

Supplying date Up to 7 days before publishing date

Bound insert prices: Extend Gross prices according to paper weight as from 170 g/m2 up to 170 g/m2

1 sheet (2 pages) 3.490,– € on request 2 sheets (4 pages) 6.980,– € 3 sheets (6 pages) 10.470,– € 4 sheets (8 pages) 13.960,– €

Discounts: In case of purchase within one insertion year: 3 x = 10 % 6 x = 15 % 9 x = 20 % 11 x = 25 % Formats: 1 sheet (= 2 pages) untrimmed 306 mm high x 216 mm wide 2 sheets (= 4 pages) untrimmed 306 mm high x 432 mm wide 3 sheets (= 6 pages) untrimmed 306 mm high x 614 mm wide Bound inserts with more sheets have to be supplied correspondingly fold,

however, they have to be supplied in an untrimmed way.

Technical details The prices are valid for all bound inserts which can be processed without additional time expenditure (machine made).

a) Bound inserts with 2 pages (1 sheet) without affixed or appending answer cards or samples.

b) Bound inserts with 2 pages (1 sheet) with affixed or appending answer cards or samples (please see item no. 15).

c) Bound inserts with 4 or more pages (2 or more sheets) without affixed or appending answer cards or samples.

d) Bound inserts with 4 or more pages (2 or more sheets) with affixed or appending answer cards or samples.

With 2 sheets or more the bound insert has to be closed to the bound middle, i.e. in insert direction.

Bleed scheme bound insert in mm:

210 mm

bound3 mm

297

mm

5 mm

5 mm5 mm5 mm

210 mm210 mm

bound3 mm

bound6 mm

297

mm

297

mm

5 mm

5 mm5 mm

5 mm

5 mm5 mm


Leaflet for Inserts and affixed post cards

2. Inserts – Samples The presenting of a binding sample is condition for the order acceptance and

confirming by the publisher. In case of inserts with 2 pages the front page has to be marked.

Insert note An insert note can be included free of charge.

Needes issue 18,500 copies (only national issue). For fair issues upon inquiry. The equipment of the issue abroad is not possible due to the postal regulation. A partial equipment is possible. (from 10,000 units upward)

Supplying date Up to 7 days before publishing date.

Insert prices Weight of the insert price per 1,000 copies up to 25 g 220,– € up to 30 g 235,– € up to 35 g 250,– € up to 40 g 265,– € up to 45 g 280,– € up to 50 g 295,– €

Every further 5 g: 15,– € Plus the respective valid postal charges (no discount possible)

Format max. 200 mm wide x 290 mm high

Technical details These prices are valid for all bound inserts which can be processed without

additional time expenditure (machine made).

a) Insert with 2 pages (1 sheet) without affixed or appending answer cards or samples.

b) Insert with 2 pages (1 sheet) with affixed or appending answer cards or samples (please see item no. 15).

c) Inserts with 4 or more pages (2 or more sheets) without affixes or appen-ding answer cards or samples.

d) Inserts with 4 or more pages (2 or more sheets) with affixed or appending answer cards or samples.

With 2 sheets or more the insert has to be closed to the bound middle, i.e. in insert direction (clip closed, maximum weight 20 g).

Minimum format: 60 x 90 mm / Maximum format: 175 x 200 mm. Other layouts only after consultation with the publisher.

Affixed post cards Additional affixings will be glued on the basic advertisement that way that they

can be peeled off without problems. For the processing can be considerated: postcards, envelopes with and without content.

Affixed samples Samples and electronic data media will be charged as inserts. Prices and

affixing costs on inquiry under presentation of a binding sample.

Address for shipmentc Ernst Kaufmann GmbH & Co. KG, Druckhaus c/o issue no.____/_____ Raiffeisenstraße 29, 77933 Lahr

All shipments free domicile


Leaflet for electronically sent print documents

1. Printing material Advertisement files should be transferred by e-mail or data carrier (CD/DVD).

Please indicate always the title of the magazine (“bauMAGAZIN”) and the corresponding issue. Please transfer advertisement files as PDF using the recommended standard PDF/X-4. All fonts being used should be embedded and if necessary converted into paths. We assume that the delivered files have been checked in advance by Preflight. Print will be done in CMYK (after ISO 12647, part 2). If special colours are used within the advertisement files, extra costs might occur (according to agreement). PDF-files which differ from the standard X4 or/and not-agreed special colours could be converted before printing. Used printing profile: ISO Coated v2 300 (ECI). Alternatively can be delivered on inquiry as well so-called “open” files for the programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Pho-toshop; extra costs might occur. Pictures and logos should be saved with EPS (Vektor), TIFF or PDF format. The picture resolution should be at least 300 dpi. All fonts being used within EPS and PDF should be embedded as well and if necessary converted into paths. Due to reasons regarding copyright and licensing law it is not possible to transfer the original documentation.

2. Colour display / supporting documents / proofs Of each page which has to be exposed we need a colour press proof or a black & white press proof per colour (indicating each colour – EURO-Skala, Pantone, HKS). Colour press proofs made by a colour copier are not binding for the print. Digital proofs are binding for contract proof advertisements according to media standard print (Ugra/FOGRA-Medienkeil).

3. Warranties We can expose and print only the transferred files respectively the converted files in case of differences to the standard. For discrepancies within texts, pictures and especially colours the publisher is not assuming any liability.


Possible combinations

Target groups

bauMAGAZIN: civil enigneering, road building, demolition and recycling, extrac-tion and processing, gardening and lands-

caping, work on scaffolding, special civil engineering and tunnel const-ruction, ready-mix concrete, concrete block factory, system building factory, construction machines manufacturer and industry

baustoffPARTNER:Complete building trade, fabricators buil-ding material industry, manufacturer

bauSICHERHEIT:Complete building trade, building material suppliers, civil engineering, road

building, demolition and recycling, extraction and processing, gardening and landscaping, work on scaffolding, special civil eningeering and tunnel construction, construction machines manufacturer and industry

8/2

019

8August 2019

BG BAU Aktionsprogramm zur Staubreduzierung

IM BLICKPUNKT

KARLSRUHE Wiederaufbereitung werthaltiger Stoffe Breites Spektrum an Tiefbaumaschinen

Backers

Boden-Recycling durch Sieben und Mischen

| BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE B

AUM

AGAZ

IN-O

NLIN

E.DE

NEUMÜNSTER Baubranche trifft sich im Norden


Complete edition:

28.500

ONL INEONL INEbau = Bauhaus HeavyMagazin = Schriftart unbekanntONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken ONL INEONL INE ONL INEONL INE

bau = Bauhaus HeavyMagazin = Schriftart unbekanntONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken

Complete edition:

28.500Complete edition:

38.500

bau = Bauhaus HeavyMagazin = Schriftart unbekanntONLINE = TheSans ExtraBold mit Kontur und ebgerundeten EckenONL INEONL INE

April 2019 to August 2019

Coverage Portal Visits:

29.311Coverage Newsletter:

29.924Coverage Social Media

(Facebook, Twitter, Instagram):

18.534





20.073





19.120

Print-combinations

Online-combinations

Potential coverage

106.269Potential coverage

85.034Potential coverage

123.127

+ + + +

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AZIN

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clear basic for the advertising market

Media-Information 2020 17Online-advertising on baumagazin-online.de

Short characteristic

bauMAGAZIN-ONLINE is the new digital platform of the bauMAGAZIN – since years one of the high-circulation and well-respected trade magazine for the construction industry in Germany, as well present in Austria, Switzerland, Benelux and Nortern Italy.

Innovative and highly professional – our demand for the new Online-portal bauMAGAZIN-ONLINE. Thus we fulfill proposals and requests of the readers and clients of the bauMAGAZIN to receive widespread up-to-date information. In addition to the monthly print-edition bauMAGA-ZIN-ONLINE offers supplemental as well as different forms of communication. Like this bauMAGAZIN-ONLINE strengthens and multiplies the online-advertising with the already existing campaigns of the different companies.

The main topics of bauMAGAZIN-ONLINE regarding content are introduction and operating reports of new and innovative construction machines, construction equipment and construction vehicles, detailed reporting about all important fairs and the

headings „focus on“ and „news“.

baumagazin-online.de

baumagazin-online.at

baumagazin-online.ch

web-adress

SBM Online GmbH

Hermann-von-Barth-Str. 2

87435 Kempten

Publisher

clear basic for the advertising market

Media-Information 2020 18Distribution / Data and facts

Competence

Detailed reporting, being up-to-date and rapidity in presenting information – main characteristics of bauMAGAZIN-ONLINE:

• Up-to-date news about construction machines, construction equipment and construction vehicles

• Operating reports and coverages about operators

• Extensive listing of producers

• Picture galleries, reports, interviews from fairs and events

• Newsletter (more than 20.000 subscribers) – edition monthly

• Facebook – direct contact with users and fans

File formats banners: jpg, gif, png

Target groups

• Civil engineering and road building

• Demolition and recycling

• Construction machinery industry

• Gardening and landscaping

• Building construction, work on scaffolding

• Special civil engineering, bridge construction, tunnel construction, hydraulic engineering, sewer construction

• Ready-mix concrete, concrete block manufacturer and pre-cast segment manufacturer

Delivery date

Please send your files the latest five days before the start of the campaign.

Delivery address

Mauro Di Renzo [email protected]

Our range

Portal Visits: 21.5331

Newsletter: 20.000

Social Media (Facebook): 19.207

Social Media (Instagram): 1.316

Total: 62.056 01.10.2019

Monthly average value April-Okt. 2019, source: Google-analytics

Access

21.533 Visits

28.454 Page Impressions

Media-Information 2020 19Advertising on baumagazin-online.de

All prices in € (Euro) plus valid VAT.

Content Ad• Size: 300 x 200 px• Positioning: Ad in mobile

Version• Price/year: 2.400,– €

Advertorial • Positioning: Top-News (for customers without partner-package)• Price/week: 700,– €

Skyscraper• Size: 160 x 600 px• Positioning: right sidebar• Price/month: 990,– €

Half-Skyscraper• Size: 160 x 300 px• Positioning: right sidebar• Price/month: 650,– €

Video-Box • Positioning: corporate video, produkt video (within up-to-date messages)• Price/month: 990,– €

Superbanner• Size: 964x200 px• Positioning: above topics, underneath

up-to-date messages• Price/month: 1.300,– €

Rectangle within up-to-date messages, focus, names/news, fairs/seminars/dates• Size: 288 x 350 px• Price/month: 690,– €

Homepage

Mobile Version


Skyscraper• Size: 160 x 600 px• Positioning: right sidebar,

after click of messages/news

• Price/month: 790,– €

Skyscraper• Size: 160 x 600 px• Positioning: right sidebar, roating

on one of sevene topics• Price/month: 590,– €

Half-Skyscraper• Size: 160 x 300 px• Positioning: right sidebar,

after click of messages/news

• Price/month: 490,– €Half-Skyscraper• Size: 160 x 300 px• Positioning: right sidebar, roating

on one of sevene topics• Price/month: 390,– €

Wide-Content Ad• Size: 600 x 200 px• Positioning: after click of each messages/news within the text,

rotates with four companies• Price/month: 1.290,– €

All prices in € (Euro) plus valid VAT.

Newsline Topics


Partner-packages

Advertisement/Advertorial• Size: 600 x 350 px• Price: 790,– €

Partner-package BasicYou entrance to bauMAGAZIN-ONLINE. We publish your profile on bauMAGAZIN-online with all the information which is important for you (e.g. contact details, locations, portfolio, videos, pictures, product leaflets, data sheets...). All articles and messages about your company, your association or your seminar offer, which will be published on bauMAGAZIN-online, can be put online, archieved and recalled by your readers. Your Profile on bauMAGAZIN-online is also linked to your website.

Validity period: one year from the booking date. All prices are net/net, plus possible commission for agencies.

Newsletter

590,– €

Partner-package PlusHere you can increase your „Basic-Package“ on bauMAGAZIN-ONLINE with up to five additional press releases each year (if you want as well with a video-link). They will be placed both as an up-to-date message and at the corresponding topic, possibly even as „top news“ at the front page of bauMAGAZIN-online.

990,– €

Partner-package PremiumOur information flatrate for you. Within a year you can publish as many press relea-ses* as you want. A guaranty for being permanantly present on our portal bauMAGAZIN-ONLINE.

1990,– €

1

2

3

5

4

1 Portfolio2 Contact details3 Archive of your press releases4 Product/Company Videos and Images5 Product/Service Portfolio

* corresponding ti our editorial guidelines.

Media-Information 2020 22

Homepage Size in pixel Positioning Price/month Monthly online booking option Booking apiece

Superbanner 964 x 200 above topics, underneath up-to-date messages 1.300,– € 3 pieces 1 x

Skyscraper 160 x 600 right sidebar 990,– € 5 pieces 1 x

Half-Skyscraper 160 x 300 right sidebar 650,– € 6 pieces 1 x

Video-Box within up-to-date messages corporate video, produkt video (within up-to-date messages) 990,– € 1 piece 1 x

Rectangle 288 x 350 up-to date messages, focus, names/news, fairs/seminars/dates 690,– € 2 pieces 2 x

Advertorial = paid editorial article Top-News (for customers without partner-package) 700,– € 7 x / 7 days

Content Ad 300 x 200 Ad in mobile Version 990,– € / Jahr 3 pieces 3 x

Newsline Size in pixel Positioning Price/month Monthly online booking option Booking apiece

Wide Content Ad 600 x 200after click of each messages/news within the text, rotates with four companies

1.290,– € 1 piece 5 x

Skyscraper 160 x 600 right sidebar, after click of messages/news 790,– € 3 pieces 1 x

Half-Skyscraper 160 x 300 right sidebar, after click of messages/news 490,– € 4 pieces 1 x

Topics Size in pixel Positioning Price/month Monthly online booking option Booking apiece

Skyscraper 160 x 600 right sidebar, roating on one of the topics 590,– € 2 x 1 x

Half-Skyscraper 160 x 300 right sidebar, roating on one of the topics 390,– € 2 x 1 x

Newsletter Size in pixel Positioning Price/month Monthly online booking option Booking apiece

Advertisement 600 x 350 right sidebar, rotating on one of the topics 790,– € 6 x 1 x

Advertorial 600 x 350 right sidebar, rotating on one of the topics 790,– € 6 x 1 x

The general terms of the magazine bauMAGAZIN and the portal bauMAGAZIN-ONLINE you can find at www.baumagazin-online.de/agb.


Your contact to us

Michael WulfChief Editor

✆ +49 (0) 831 / 522 04-0✉ [email protected]

Thomas SchürgerEditor

✆ +49 (0) 831 / 522 04-0✉ [email protected]

Tobias HaslachPublishing Director

✆ +49 (0) 831 / 522 04-39✉ [email protected]

Tobias NickertHead of project management

✆ +49 (0) 831 / 522 04-17✉ [email protected]

Norman ZenzingerKey Account Manager

✆ +49 (0) 831 / 522 04-33✉ [email protected]

Dan WindhorstEditor

✆ +49 (0) 831 / 522 04-19✉ [email protected]

Susanne TraubBookkeeping / Sales Assistant✆ +49 (0) 831 / 522 04-30 ✉ [email protected]

Bookkeeping / Sales Assistance

Claudia MaguireSales Assistant✆ +49 (0) 831 / 522 04-29 ✉ [email protected]

Wolfgang EmmlerCustomer consultant

✆ +49 (0) 831 / 522 04-20✉ [email protected]

Benjamin ChucholowskiCustomer consultant

✆ +49 (0) 831 / 522 04-18 ✉ [email protected]

Joachim Plath✆ +49 (0) 8 31 / 5 22 04-0✉ [email protected]

Management

Markus Holl✆ +49 (0) 8 31 / 5 22 04-0✉ [email protected]

www.bausicherheit-online.de Juni 2019 06

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TITEL-THEMA

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INNOVATIONSKRAFT FÜR DIE BRANCHEIm Blickpunkt: Bosch setzt auf viele technische Neuentwicklungen

PREMIERE FÜR NEUEN SICHERHEITSSCHUHVor Ort: Haix hat »Connexis Safety« am Hockenheimring vorgestellt

DIE BAUMA BRICHT ERNEUT REKORDEMesse-Rückblick: Zum 32. Mal hat die Bauma ihre Pforten geöffnet

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SBM Verlag GmbHHermann-von-Barth-Straße 2, 87435 Kempten

Phone +49 (0) 831 / 522 04-0Fax +49 (0) 831 /522 04-50

E-Mail [email protected] www.sbm-verlag.de

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