tr

'uttnJ ruJUu

rn:rinrurqnonrcn{nrria.rrfisrrssiilur:rlnsiwnr:rd + {.lrdn miluu?n'litm:ryfievaAu.-

flTtitf,::n tilola{:uil:Jg1nila1 [:uuu

uwwr {unnilg dfiuriig inuwfifiry[ry uar nfllrfui iganuataninr:iincrtfi{trligutfiuunr:rj:vunilinr:{nnr:Iaia6ndfiuHdndsudgurnnarluaylurndat

!

muj:srnariruurudtrTuerdnrTnniTanailra,,rrj:srilalilsou 4 au I

n2flna Inwwnnvci . -fv a, ) aQ d .

rnnirfl oil:var ri.rldnaum rilufr a lriu lun,t: risun,t:f, ou$ilutioirrnn tr{rriinqraJni{ niinunzni

nr:rfrfl u'lu::erTrucisuil ar n:au n eiildnirilusv Brtldv I v e a

ilMlnU ffiUytlJfr

nrr?iln6iililr{nr:riusa\ra1 rdsu-s: rndi$flncrnornnuriauvC

Y1ryNr\tA YUWfliU

,du". no ro.nlu rra,,r rfi sr riutilhilil:v ur nln u il. fi . 2554 : nilf, sriaud\r n lln suC

n2n1nu nfinlatv-

ilqenr:ilnrriar #sr m:rinfirdauovnrriufiruus::illnrd rfl ucrnamrsl? riisuri.lJfamqcw $nn41il0J6tflilu

g2

Fo$N

Ill)NC'

zcl,o

c1sa1s5u'ln'lsu n 1 5n s'l a:u n o n1 s frr1n gUri ea oururi 4 fiouirtalnu-Suc'lRu zssz

unR31U3U1n',ls

rh;ur auartg fi rat6su: urar drunrrr{ruurdnuntnimfiuriqfilnufr277il uirttciu.rlv7e

w v a ^ o.lnTtna'ln f, ililut tlitfl 1 t:

o v1nlil\tFIn$ 01U$l1lffiryYil

qilsusrrriia\nr:run:6iaq6m: im:r#rfitrJ:vihnranfI a -1 f .

rflfl11n muuuln?uI

uin n::lriruil: vu flnn drmu rTu a'yrlld uf:surm rm uri'rfiulua:fi eiu s51,rfi1u :t11 au Y a o v

txtilfins1la{u:Hltna ta1fl ?1nnf

frmvg qnufrtimQwt s .nr:l{'ir sra{n1ni5 : fl e{ufu rn fi ou rn:ugfi elns?i.rfl iat

a au a 4fru?1zfrU WAI$U UAy 'ty1 niln?mw

--_..:_-_r.i__ . -r ? r d T r a d. JR1ltTifln:ilQnu:VnAuflTl{tufl??1nt2Ul$n cnn.com: 6nB1n:ili1?il,1o1a1 gglr{lgJ - -- -- - -- -----

uauqila ?uffiF\n?$fr

nainga{druru anrf nlyrulusniruurrrildrTt fi s$tl

ilzmnzni frxfldnwfrul1Y! u ? J.t a

n1: tgflafl.0nl|aoil tau lun1:finu1il'littTl:iTttnlnnualv?unu1 mu?un} d;o:'rilauritt uay fqfrti minnaoz

I

1U

177

219

?1€d'lra ?nn1i il ur? n s rn'e ua nr: firTrn el

University of the Thoi Chqmber of Commerce Journolhttp ://www. utcc. oc.th/utccj ou rno I

:ffiztxffix::-:a

t{rga.l

:a\:Fl1o[n:1er:ri en. rorrrfi d lvr ui.:I:eri

tuuru ruuriu ur duu o nr:6'rlyr u

na{u::oJ1 6nr:rrcr:isr nr:ia

narsni?il n1tTutnnlRl rruo n

Ft.r6tet:1?'t?d or:. qqxr inuruni

rrrariil srd'sraa nr:drlil s

fi16ter:1?'t:ri or:. qrynr: rfuor.:fivrd

:a\:Ff'lstemo1:ri o:. nlry?ul uf,rrun

:orfiron:remri

:0.:ftf On:fOf:6

:0.:fi1On:fql:ti

er:. o'lrllr: fi:yizuri

or:. vn:rufint :oa?T:Guy

6trJUFI urinr:

n ils nt:il nr:rin:s n aradnr sua nstt

Ft'r6[n:'r?r:ri n:. en:ue{ fi:yizuriq

Fllrlgrlr?1:dfi rsu or:. i:Isn i:you

ta\sff16tel:'tqr:d n:. quur q6o:

:o\:Ff1dmlle,l:ri ffi. :J:yor: r{ruro3ru

? o r r[1 6t a i1 er : d o :. iJ fi r^r'zu ri drr : il"'n :rfi2 ri

AA0fin'l:ua

fanilv[u:1fufr9l

ruurinuro"ufio:Jrn:

n[uYrfi?B3rtroni

ilurimurduo::unronf

nruyfirnnnroni^dav

Tmof n:[wJ]n?ytu10u

nruyfifiorcnS

xilrinsrdrlo:rilqronia-cd

nru3yrl tusuFtl 6t9l: $a3n'l:il rust

^6aven10$n:ilill4't?ytu'] fl uI

neuyur nlsa fi r oni ua r nr::iryfiavt

tJfi 1?yt ui:t o un::etfi '16[a:

aacn6uvu9rFI1flFl:

avd3J141?yr U1 d U fi ::rJ fl't 6t9l:

6nilu:qF['r6t9t:

ilurinurau:rrun"rttu.:

orsrisrfirmncrronSaefv

tJ?l',]?yt u1 0 u 6t Lfl yt uf, ::tJ'1f, :'ttq

nilyrrr:lranronid

iluriililrdr;:uriruu.:AA

nilvu:l41tD:naq

ruurimurffsrnun:nrcmi

n rusilr 6fig u rtr oni uo y nr::irufi-6au?til'ro$ n:ilill41?Yt u't fl uI

:O\tFf1 5f9t:'ter:ti Ft:. w:aU.: ri UUfl a:yn arig

??rd?ra s1n1€ il.u16yr end'g ra n'rr fi rTl4 eUniversity of the Thoi Chomber of Commerce Journol

http ://www. utcc. ac.th/utccj o u rn o i

tr a.:e2#-;a{1*FAzK;:\:.:+:tt'. :,'

i0\:FI'lfiA:1S1:Uaaf

9r:. yr?y aTLflntu

4vevl:0{Fl1fim:1a1?il A?. ?gU?\: LFI?BAfinLn

4

:o\:fl1]ff91:1a'l:ri a:. in''rrnr Lnryt?g

:8f Ff',:lfiFt:'ta1:ri ct:. q:s1fi ri'r1.:qri

TO\3FI'}ff Fr:',]fl :ri a:w::ru wfod'zuur

:o\: F['r bter:'lfl :d rSauuri'r d'vr:ruj:y{fi

_:,.;,,.,d:11ji . ,

' ,.r..

t:....t'i..1;:jt:::! :!t:i:.!: a,,!;?j

I I da

fls?uFnfl m:m'l:u?r rFlu a:. flrJt'trJ fi'tryu?ry

yaqn 6Ugfl llil n1?nilt\tnil? 9Un'l g LUit. t I

c'?adFl',tfln:1al?U nt. q[:?::6u fiudnnu

q

i: : ..;, 1

i. . . t::,,,',..-.':

10{ FI',t dFt:'.lS'}?ri O:. n1 ryAU',i Trnr ru6 ury{?ft

davvd:0\1Fltfln:1a1:g q:. nilq1u Srnnnufzuu

$dgq

:o\:FI'l 6fl:'tqr:d nisrru.:d rfr:rn r

ta6avd:0{Fl1da:lE t:U VtOfytv\tn1 ?5uwun

A Ya d9fu5:6U1 5 n15 H?{ 1r?rr Sr [l]lnfu1gru

fr'tiruoronfla'l:Ei n:. ?lu'tir :Jisnn:nig

9aluurru ?a{afr nt?u ddlr uisr nr:

n fuu fl t:8J nr:u?ur:dn nt:

ACPituyutufiri''tfrFi:

qfi 'r fi r n:rlfuJltri n eit d'il!

Fl ruui/{1 n:?J u Ff l ileti Lra ynl Tti6ufi

:.r3d'r ? yi u'i n''il fr ?: ;i Fl't ff Fl iPl fuy?n 6fir rJ FIl ff fl i rr fi 3nl:f6ufi

$ma{n:6fa*'1rinurffuv€

naJU?qfi1fiFl:€

awla{n:n:xfirinEJr#a

nruvfifinrorr5

alma{n:n:ruur?nuran

n?vYr:?{oaff'lfin::ilq

aeuysJuuu F{'i sn{ *ny:i:y u n dfi arlq

:Ju?ailil.ln-Etfiant:d't1mil ,,:

nrruvfrisnntosria s v-tu14"]?$ijlt&ufiCIn'l:a'tlytu .,:1,'

6Ft{rJUtFf:uq61fl9t:d

a u w"ll.r?1'r?yru.lau?1fln1Ta't Lytu :

€F]fuyljFtFI'r fiFlT

y"l3J14't?vt U1 n UHA n't:Fl't LVI U

F]ruyil:?11:f,Tnaa v y j

rJ?{'l?Yt ul n uil0 n1?fi1 lvt u

cneuvtFt:uqFI']fr9t:

d

a v y'?8lv1't?vt u't 0 u?l0 nlTFt't [yt ?J

Ft ilysJutdu Ffl da i ua y:J:y u n{ifi oflq9

^ v 9-?aJu'l?yl u't 0 ufi I n'l:a't LYI u

:;:,::,:!1:i|"r1;i:t7; :;a'jr*t:&t1t:.a;..: 1:r3 :. ::,

. ?x€drrQgrnrr xurlrsedgnsn'rafirTvrerUniversity of the Thoi Chomber of Commerce Journol

http://wunru. utcc. oc.th/utccjou rna I

ltsire.lfirnn:re1:d pr:. lvrT:q{ ilaussg

ad

FrtuvurvtflFl'tflFr:a v v-l

3J14',1?vt U',t n uuo fl 'l:Fl't tvt u

{rirunr on:rer: Ei rurr a''n:*ni lvrq:ti

ri'rir uoron:rer:d arunr:d xfi r: avliuii$c

pr:.:J:naiq fi€roir::ru4

dd9t:.?tu'l oufiT[utflu'lq

A COR6UVn:?iln1fllf,?uannT-t

9r d v d a

l.|$?uff'15[n1'lq1?u 9l?{591u Ftiltq56us

.l.d

n:. ?UA'] llfiOUff\:?ll0u ..:r:r

d9an nrcnt:$n1:n:?Qfl 1:[g ?lu?18 fl1?gll{a{

4 ^v

6 v d I : "

o1al:u :9t:9ru 3J141VI1V{U

ola'l?u o:u?J LtJ?rl?uauqs

fl ?flln'lrsr??on1sr sirtrj:c til n

Mr. Barry Pringle

yaa.a

srg? uu::il16n'l:/nT?ilfl 15 ua g Loglun1:fl o.ouT?il1 6 n'l:gq

U4ntururu9j

a v 91

'Jerl?vr ul n uu o nl1Fr1 lvl u

d

FIfUYLFI:BqFI'IffFI:d

a v Y1il1,1't?Vt U'] fi Uil 8 n1141 tyl U

AAFttuuu:il']:fi1nq

q

a u 9-7ti?l't'tvt EJ1 n ilu o n'l:41 Lvi u

AA €ailvilmFI1ffa:

a e Y1ill4'l?Vl m n iJfi a nllFn tYr u

a rwxus rJ F{1fr Fr i $aud:vs n rifi afl.qta u v-l

rJ141'tvr U'l n UU A nl 5 Fn lvl U

6 | da d'n ilvilul*uF[16ta: rrnuu:tu nnFIfl uq -:.: ':. . q

. a a Y j

3J?t'l?vt u1 safi o n'l: Fl'l [il g

Ft ruvsJuurjF -] fisri lm nj:vu ndfi arlqq

rrl4rivl m d'uu o nr:fr'ilm u

Ft ru;Nu:eu FIr Oni iln vd:v s n pifi aflq9y1

?J14',]?v1 Ulfl iJ14 0 frl?Ft',] Lvl$J

Ft ruylJuu rJ FIr n m { un vrl:v s n rifi o:1q9v1

:J1,1't?il U1 n EJ?l 0 nl lFl',l tyl u

fnisrnr: nor?t'rn1t

ilr sim nr: ruuriu urauuonir:drlvr ru

: r,i:';:ii: :r1:r:r: -:.'::lii;i.r:i-jrt*i.i.

urr:fi :rn:ni o?,il:v tcSeqd

?'l€d'l€ag'rrn€ x mr?il e rde ua n-rr fi rTil et

university of the Thoi chomber of commerce Journorhttp://www. utcc. qc.th/utccjo u rno I

::; :...!::. ; ;*-;:,. .:.: :

nerilrfluil'l

?1 :an:isr nr: matiu rur n"u u o nr:phIyr r.l t s S trt

01 25-2437 rfl u':r:or:sa.::luriu urii'ufi a nr:6'r1n u

fi nr : n'r rfi umuin r{mr : or : a rir.: si o rd o.: rfl u : y u y

r?n1u'tulrlnn'ir go fl qufi.:fl eefu nr: rru u uwi rilu

:r u aril rdau €irrfi fi ruffiJny 4 ariri un yfi nr:a{r rfi ur:ru

ruay{orrfi xrfu n nm xil:v rnr sir.: 1 ld'uri lu nrui iu{Research Paper) unnmruisr nr: (Academic paper)

uvriqr:niHri.rfia (Book Review) rrdy:"Jytn?.tru:Jiri'qf

{Review Article)

unn:uiikTir nr: 6fi rud r ru u un:'lu:r: or:isr nr: xnrin s r o"guo nrr rirln s rfl urryt nmxfi otrr:.

ar: dner*f un:fi nrunrr,l?uynr?nnmorxtnrirl*1d:i : vTusf rd a nr : d'rrr 6.rTrY rn:r v niru nr:fi el : rur

n dun:ar uav:J:y rfiunrruntvlor n{vr:.:q rur ofiluorsrimfi'rfi'uefg.r "huru 2 yiru rioudffi re,JUuili

ni or or : rusu 6r:dT trirr: c'r :isr nr: ilfi riil ur o-u

ua nr: d'rlu u rfl um:or:isr rn#flq nmrn ua ;16'fiiqu a ofi qu?r n rfrtinmun ilun :::J nr: nr:q orru 6 nurrfl u: y u ; rr nr + fl 6 n si o rYu 6 o sts.: rreifl . 6. 2s4g -2ss2

:1 o X riu rfl u'tr : or : fi air u n r : iu : a': q *n.'r *rl n gu ri

o''sfi nr:dr'r 6tn:or:1n il ffc I ) In sld'iu nr :iu: ar:

ncuntnr{ort#rflur:ar: najrud r sufir{ud 31

fiurrnrru zssz uovrflul:or:1ilr,idnirum:nrn rdan

r{rqftru{arya ASEAN Gitation Index (ACt) n{e.rfi r

natu::rutFn'l: ?'l:fl't:isrnt: rurariu sril"'ue1 u o - dt v 6

u a n1:Ft't lyt u eqil'l?1:d1: rilu::J rn rua:iu oruu: ru rrn v$U

fi m':.trurir uid gu rir,rri': fi a rir.: 1 t o ner nd rit or en :nfu riu rfj a dT .: 6'rrai a cirulyr nrru fi riJ u r dr u o r: dnr:r ru f16'fi *w*. utcc. ac.t h/utc cj o u rn anai a ovdu d'u1 d'fl n

gruria I ot o.,l qu rid'rf, nr:drr: 6':l: or:lvr u (thai

Journal Citation Index Centre) http://tci.trf.or.th

:rruri'rgrurioqa ASEAN Citation Index (ACl)

http: rarww. asean-cites.org,

innil:yord

1 . rfi o rs,r u rrytir.lyrn':rxi{a (Research paper)

unnru?nnr: (Academic paper) uvrim:njrarhfio(Book Review) uilrnr&njirfi'Frd (Review Articte) fifi n runrffir or: arer: dil :v.ir rr n v {'vr :.: q ru,i ofiluornisrruuuu nr on5 rrn yd'.: rH nr oni

-i2. rfr o air: ro3ru uovn:yd'ullirfi nnrrrufvrrsi^.--^^-.. .,s "! r , r v e yTtr nr : u ri ff': n I r{r [rJ I or u oriu or4ubiorer : rirJ: v,ir

eaquo v {vr:t q ru1 rfiluortrisr ruuuru nr orriun vdr nru

nronirouaruomuisrnr:

uTsursnr:iuunnmn

nar:l::rur6 nr:I:or:isl nl: xrarit ur a"n

ua nr:rirln u fi nmsr 8u6fi eyiuuil nmiler norer:rirJ:y,fr un ; {vr :': q ru'1 ofilu ornr i fl .t

rr ldlr il a1 fi ni u n v

d.rn ru sr on5d rfi au rilunrur1m sHi anrur a-.: n qu fi r.,g*-q,*1uim n I :fi ai* xr:r a 6fi u r{ ria'rlri r n iJ u,r u un :1u

d-,a, <4 q I y ? r ra6sfr rud du1nrur rf au un vsYo': lri a g'Iu:vrar'rr nr :fic't:fu.tto.trt:gt:du

z&!r{.rfi u ?1 n't't l.r sr"o r:1ru' rfi u oruHfi.: l o.:,Yoqe64Oufa rirmurrlunr:cfr riq nr:fi nurlu:voi'urJEq rprnSo

:J:ynrnfiurjn:tor 1

nr:ov rfi orfi sfrvrdfi a ritupnrruSu fi orsouro..:{ait

:r u rrrrllTer u n :\: uyr Fr?r ildisiiu n r : 6fi xd d'a.: ni runr:fifl:mnd'un:a.:nrunrlror n {rn:r: qru'1rfi un vld'

il nnrru rfiusaualn na.:u::rur6 nr:

rio nrT ruid rJ :r ngnr u1,uu yr Fr?-r rJr o,r u n n y

rvrrnralfi fifi ruv{"lul:or:imnr: rairud rfl u ntrruA6e4",jyuFt9l t?tufl?uqt?ga{ru t?,uuun 0y?t'tu tNtfl EJr{a{nuU

e1 c I J 6)

tJfi't?yru10uilanl:Ft't Lytu lrfl yneu'la]:gyi'ludu 1 tuevq-ae&

tJl4',l?yt u'to u"1 $nau1{ [n n?lil:ut iptgou gttuttoilt

ttavn1:n:?eir.:unnlru usioyun nmru rfl ularfi rfi uug

uEi n yviru m nfi rrm:i fi orv'rar otn t {rfi uuuoiayyiruV v a r, a

C:AO\::Xtl9lgAuiln n?lil?JA$nUtAf ttgl ti l0U'l

?1€fi1€arl fi'l€ x Hr?ne rfs uo nr t fi 'rTil eUniversity of the Thqi Chomber of Commerce Journql

http://www. utcc.oc.thlutccj oq rno I

: na\r!:?nnBnr:?rooreufivrdfilfirirrdarar r{nuv

, *t€adadnrfiulor cl soduyrFrlrutu':r:or:is1nr:":i'.:r:': b " fiIiluI:irnrgrnodriauldfi.rauornr,,,,r;,,1.1p1?Yl

U1 fl Uf 4 A m?t:i:!:r:i'l.tti::i.l :l: a, v < e: tb' natrn:rurfi nr: adrr:ifluarsldmtnid'nu: 6ro$1u

a\g-dalaa^-Ayr Ln:u n1tnlllJy{no ruun?rflYtf, ?0{?11fl1:

u, c J --;:..:::.,,, :: {rJ:vor:r{ec6i{unnrr*ifi a6fi ruv{tum:or:

' irnnr: ruurivr ur ffuua nr:drln s mxr:n ai.: on I i n e

.' i4 www.utcc.ac.tVutccjournal Til:prn:a nnua;t6 uotj'tv v Q

: :, ., !?lfliilj n?u LuTyuufl.ndr:ln nf f :l On I i ne Uf n dOtnf :,aaunrxdo4ordu tfildnarru::fu16nl: ?1:6[1:

isrnr: ruurinurdtruanr:rirlvru nlruisrnr:Au'

xrrfi vr m n'ura o nr: #rlvr u ragii t zor t nuuinrr 6i,,1 fi n

$$rr6urrnr: rgnfiuunr n?{tvtttt:J141un: 10400

n,t:f,rTn:ffrJ1Sn

qmdTfi nn *uuv{airulu ui.:nnrx.irur:uonilrt:or:isr nr: $nnr?vr ur d'uv a nr:dr1vr s-.: ^fi www.utcc.ac.th/utccjournal n6nrfionfi 'l'l:d.l:

?m nr: n ? ru'r:v:1.:l u o ; ud u q n{tu rruuri o iru}irr :u

frru uuururuioruffiournifi,trururQu 320 ulvr tuurru

firirsnron:rfl:ti n:. ilurig rjiorrn:ni

,"uo uE nlrud nh uitr nr:ilil1ilrnauvanr:drIilEJ

ragd tzolt nuuinr:6i.:Rn usr.:6uttn.:

[tafruua{ n:{rYnrnJ14'tun: 10400

'ae o If,6r1ufi?n?1ntt',lt,

..frur$f lis fiaXwrat n : nin min utd?r

i,.$ .., fiail$.-fivlurd'uo::rusrosrj

fl9t

a-l*nivrtnd's rntsn:fi')fi ai .il'ht t31J' - .l ..1.. ,,,. ..:

aflrrruuav{nfirud

I:.rfi xr{ uvi''l1tnr o'r n: nixilriil ur dtr

fi nsiariuur.rfi :rn:rr1 quJ:v rafu (02)G97-0896..r4;a

E-mail: piraporn_soo@utcc.ac.th

i. o o v yd i'tv: 'tsuy| n?1 ilil nl uusu.r 5tr1fi :u t'l tS fjllLjn a?lil fl { tn?;u t?

. . . , ,.:...' :.:i:,:t',1":ll.:..:..

rr: or:isr nr: xurinardsra o nr:drlvr sJ'I

nhuuoraanrl'{uuui:trJ g rdau ilav a afu:d'{fi ,

vA4arilfr t ifiaurn:raru-fiurnx

ariuid 2 rdau$JurEru-fi nuluu,"ariufi s rdaun:ngrnx-tiuuruu

-Aavauuvr 4 ro0unn1nil-f,u?'lFllJq

vatn'lteoilillr

{errixr{a:iuav 5oo r6irr

n1:[0,trJ rrildoriu onlineovaaC

fllunU:n,l1nAilYt?tna:91

tJfi 11vr u''r duilo n1:Ft1 tvl u

Website tmivrurduraanr:drlvrs: wvrrw.utcc.ac.th/..utcc_iournal '.:' . .

nuunryrlvr rJryfu n?{rvlnrm'tila: 10330

In:dnf (02) 218-354e-so

Iyr:ar: (02) 215-3612

http://www.cupri nt.ch u la.ac.th

i-rdn,luilnnna

nOr:U::rufinf:

':r : or:im nr: xr.triyr rlr ii'ruu a nr:rirlvr u

l,lr uisl nr: ilvriu ur d'urao nmdrlrn u-J^

rnsfi tzolt nuuin'ndi':fin

rrm.r6u ttnr: trn6u u9rrr n?{ tvtvlsJ?1'lun: 1 0400

lvr:rYrnn{ (02) 697-6896

lvr:or: (02) 276-5160

,,,,.:.!'

..:.l:i

::ii1i:::i*-: j

'r'r:d1:is1 n1:'ufi 1eil ul d'uil o nr : rirlvr ru'quiuTn :ur cdsrvir sq

r o.:fl 2557 d'r rfluauyr Ft?1lJi6'u ua virr nT :dfi n'r1ilun1 nil a''' utfo d.tu,ivafaa

nr:vi ar: rfr s? nr?d'n n'r:q:nq n1:ff'r:fll.r rvr n la? ofi n ;f rn:ugfi o nl:fi a fl"l:

nr ::iry fi un vil : vi'fi nr on i un n'lr rufi rfi m{4.: ri'r ar rd uulum : or :q:iu dI A w 6l vv v | 4 v v v v 4

a\:s? iJ td:lJd:1{a?'l:JA tU nU 4 AIUSf ulJ?ua?1rJ t?,tl9u?Jo\:a?l}J tUud4r^'A-Xi

V{ fl ttJ O.J 4.1 tg UU?J A{ In Uavuf tl'| eil YAU?IU tl0 U "1

uvr Fl?'rsJi,i'r.l :i:ynor 6'l u uvr Fr?l er 6'1u nr :vi o\:fi u? 2 rlvr Fl?1 lJ 6 o

n1:fi nul uvrfi F'r fi ninr:vi ot rid an rfi t{zuuo::il n 6i ilvr?'nr 6 + i'r:u{n uo vqc

n 1 : fi n B'l r'{ q fi n ::ru nr :vi o r rfi u r ?J a \: fl 'r ? rfi u urj r qr n n1 : riJ a iu do u o va vv -? j v a v 6 v ^nr:5riizuufi :::J Lvr n rn nrleJ rn u? flu ru d srflrusn :vor'u SM Es rirutu

g

2 uytFrzlrJ 6a nr:il:vuneitfnr:{ornr:TnQofincfriuslfinrirud stursI

vcrvrrnvnl:Tt9Uu'tu::ajY[udgo.:nairugSJUu uvrFt?''rsJfi']un''r:fiaor:.iruruqqq

2 uvrFt?'nJ 6o nr:irn:rvr{nr:dod1ifr,i1uuvrrv{n{ uflvm:tddo:i:vdtJA f e 6 i - Q a

[S\: Fl OU La ]J1 tU Ufl O t il:tJ [u n1: t: Uu L[ 0 vUvl Fl?'l sJvl'h] tFIlUg nq nl: t{ui, q d-fi rir ou[q rilunr: dnur fi .: rrrr ru ffac,fuif rfi oru L u': rl a { eTr ttil: tunr n nr : t{u

3o{s1rfiuu-s

o u a 6t v Y d I a I vtd't?l:uuvr Ft?'rtJ??nn1: Luauu n?ueJ 6t1:vu'l Fr9t FrltJ ltunu il:vn 0u

vy4actQvQq9t?u a'lu[FI:BqnQ na nltlLFt:'lv14Fl][sa1u$ofn1n:qluqluvuaau

ddd

- A a -? v da o? v vfl U tn A AU LFI:Bq na Lvl U nlTn n1 n 6lNV\lUfi tS{ n1 L: SJtJtJ 0\: Olunl:v'l Flllj1

dq

ri'n unr v\imfi vr:irpfiin unr u'td'il: vsr a il rrl:ug fi o ar rfi uu n:rfi fi nur

rfiurri'uierufl::rJli'rurj:vrariorvud'.:r'rufiua?tx&iuJSsuvtl{n1:udrsTu

lun : fi ofu otr rriru n'r:e rn :1 vd ifi .:rJ:;tfi nr c nitilrufi 1? tfi 0 {cq

r{iyuFt: fi50 ufi u'l n: nifi nuror nd'r? }Jl a1 fl 'r uslv{It fi rouo airu riuTs e{9q,

il nins o{ 6iru?u fl n1fi nlvr u'lu EJ Ftieuuo:itJ fl #ufi u ru uo vnr :'lddo d'rr n ru9q

1 Ft 4 i, q & &tv,ooutnutunl:FinBlvl'r\1n1:v{u'ru'rn fl1:vvru'rflulailwltJoutv1vl1ufl1:J1Tn

4 | d1 v v 4 ' f d I AtflonoluLravnn? tFrl'1v14 tnaleJof, ulFlu ttflvFr{ rljuU:v LUtu0u'h: uf

I ivlnl nmlu tFr aluvt nuil Fr?'rilt

Y a 4 r 6 i d' Q YY r

vt 1 uvr fi 9t tl_J uljl v r9luu a n t 01a1 n u:? eul f, nl :vl?l 0 d o f i : t14 t'l 0'l uqg

ium:ru'ir ?ribt'r:is'rn1r sJureil u1d'uila nl?d'r1vr u 1d'airunr:d'or 16o n

rrirgrurioryfl ACT (ASEAN citation Index) najx'fi 1 erncirfin\nuailv

rF:sJn1:n'r:qnilfi nl*r d,rriu riJult'rl^ru'ln'n6n ri'r?ufirfl o\:uurin urd'u ri'uv iQ \v 4 dr f -g er-

ljvlulvl?lu']il [Un1: ttl U ttltl: 0{ A{']UXS1 n1Tfl flf n il a$ tlJU tO n1 fl Lun11 [U A

v v ^v

e a j Y 6 da c:uljyt Ft?'r:Jql nun?a u un vun?s'] n1:vrdi1{ 6t::rirr runru ru n{'lu3J1 fi|fl ilv\|

q

rriou'lf naLuaf

9.de.al

^tg?ilFfifrnl?1rEt 0,7. illu1lt u7a1ni6u.tt

vJu:? 6u1 6 m ??1: fl1i?91 n1 1 il?l'r?vr u'r fl tJ?1 0 nl : nl [vl u

.-irauu

$(}4:nlu

}il ilnuna:nnnorsfoirutiu r

Gt

tUuoaufirduuucia:rituU

hrniinfrufrcnarcrlcr r{rliuu ucia:rirtro:SuFooauun nf tuaaoCIu I ao uci{rtiur

Jlsals5ul n1s uytl5ngrd'snonrsn-rln sild 34 aulufi 4 daunanu - 6-uJ1nu 2sS7U"I

rsWCu u-]q nsntaosntsrioDr ii€Jc I 6o5n l usssunduncr$d 4 drnSo o-luluontDI Fls u!fi oa SrDa ssFi r Wosooslu U s:bt R uot 6a u

Developing Strotegies for Culturql Tourism

Relevont to the ASEAN Community Bosed

on the Creotive Economy of Four Dvorovoti

Provinces

rg-ticoRraosnrsti as. uluu,s d'unsd, g^Jn r nimrfi usr um r.: nr : fi n ur

erru;finsreronf urariyrBrdufi n:Jrn:

Assistanl Professor Dr. Nopporn Chantaranamchoo

Department of Education Foundations

Faculty of Education, Silpakorn University:

E-mail: nopporncu@gmail.com

ns. stiurisg s:nuruurffr rylrgarq.n ft J :y.t"r or?,risr nr :{q nr:q: fi ortrl:J

nrusivrurnr:i'ornr:

ilvrrivrurd'ufioilrn:

Dr. Taninrat Rattanapongpinyo

Lecturer, Department of General Business Management

Faculty of Management Science, Silpakorn University

e-mait: idiihfratomJSu.aem- -

ur

" as. rnuru-uri SgaraunranS

arqr:dil:c.irnrn?sriFIl n::il rn6a.rn n

- n ruv?FIrn::runroniunr ivrnTuladqnfl1fi n::il' ilfiriililrn-ufrnilrn:

I Dr. Dechaphan Ratsasanasarl

. Lecturer, Department of Mechanical Engineering

' Faculty of Engineering and Industrial Technology

' Silpakorn University. E-mail: dechaphanbkk@gmail.com

n1:e6'udfii'nqil:;o.:r{rdor,{zuu1rlyrfiFI'rflminr:vio.: rdu? rfi{feuufi::tJer''rtJLtuxvrl.0rF::tSnqq.l

oir':a::rindrunrt:rd + 6'':vrioruriio:a{;uilfis'rnilalrfiuu naixn,lodr.rrilurinvia{Lfiu?ihu?uqq

400 nu uayffiri{oxflun-n rfluetil:ynounl:via.:rfi ur d:vsrsu uavr{lufi1fier.nud'tu.iru--- - qi --'- qt s '

driiurria.:tuuud':do':rfisrrfi.:iruufi::N "lu{.:H{ornreauqi unr:ilgti :rrqi ruovqvr::ruq5

??rJ 58 nu rnSor:fiafi'lflunr:i'i'urj:ynarriru lruuflauil'rsJ uauuu?rilnrxcfruilnr:#xnruni

:yoTudnua;n'r?6ruvru1n6isJ nl:ern:1vr{:ioe.rotdofifitfi.:w::ruur nl:ita:tvri Swot unvqq

^ t& ' d , in1:1raflyulfrou'] 0,lan1:1{u ilui1 rlyrfir['ldgrinl:?ra{t14u?t9tr']F}Juf,??:JFt1ilttu?vl1\:tFf:ugna

oirr:o::rinejrum':r:rd + {':ra{or rda:o.:iuil:JslFrilattfiuu il:;nauriru Uilfia1dn6fi 1-a -' q

i^vto'n1flrzuu'ltFr:o?Jlun15vro{tvru?tsf?ruufi::8Jnflilvl?'l:'lo snonronifi z nr:r,fslulnan:?ilgq

nr:vior:rfiurr8.:{zuuo::tnfionir.:onii'nuaitLavtlfitJFr[unirernnr:vio.:tfisr umflfi'tdn6fi 3.qq

r ^i a u r 4 v -tv 4 4-q- -, -v^-,i/-.-e--n11y{zul{lnCI1nn1:ViA\: tfiu? [fi\34ruUfi::ilnA8iYr?',r:?no?un']: t? tilo tg0 taLtovfi:1\:l^lufltJ9liq

ri . u A A, i i a Ye {, ------^- --c-iuytfiF[16t91ifl 4 nr:ilgru1fiufiyr8{tyru?rvron']:r:uu??F1jufi:1eJilud1nfia1u uvlf,FtlflFl:Yl 5-'--s9

v dv I in't:T{9}tu'tyt:1ctuln::JuBUalunl:ilA\:tvrU'trfif?ruufi::}J ttavuvloFl'ldnifi 6 nlfl/!'zuuln]lfiaffir

9C,i

n1:9101a n1flra$ Lvl u? tsf?0uufi :1tJ tluuu:illnli{

ireirdCI: uytfir{'tflelinr:viar:rfis? n1:via{tidurr8.:rizuufr:?tJ najumr:rfi 4 {r:vtr-ot ri:vsrnru--qq

unaaua

01rfi uu rFf:uafiad51\:fl::dd

J1sa1s3u1nrs uur5nsrdsnonrsn-rlns 0ri S+ otiuri + 6ou4arnu - s-u3'lnu 2557.

'wrl.ns. uwws oiunsl.hg ns.61un& SnuwortfirAfrA as. nailiu6 SgmaunanS

Abstract

The purpose of this research was to develop strategies for cultural tourism relevant

to the ASEAN community based on the creative economy of four Dvaravati provinces.

The sampling group of the study consisted of 400 tourists and 58 key informants.

A questionnaire, focus group discussion and in-depth interview guide were constructed

and used as tools to collect data. Data were analyzed by using descriptive

statistics, SWOT analysis and content analysis. The results showed that there were

6 strategies for cultural tourism relevant to the ASEAN community based on the

creative economy of four Dvaravati piovinces (DVARAVATI strategic plan). They were

1. developing a cluster of four Dvaravati provinces for cultural tourism, 2. developing cultural

tourism activity for identity creation and added value, 3. developing four Dvaravati provinces

with reliance and alliance for cultural tourism marketing, 4. developing tourism spaces

for leaming various cultural attractions, 5. developing and training human resources for

cultural tourism and, 6. developing integrated marketing communication for the promotion

of cultural tourism.

Keywords: Tourism Strategy, Cultural Tourism, Four Dvaravati Provinces, ASEAN

Community, Creative Economy

u?tu1o6)9dvra

rirlr{fi nr: rduo rlu?r4t:rYruur nr:vi ot rfr ura drttisfiu (sustainable Tourism) (Hassan, 2000:' i a r lvAe vnl:il a{ rvt u? ru u t[]1fl f ?'t u tFr vr fl'r Fr 6rs af

61v o v , ilJ:U Lvl FI A {av tUil [AA1ne1il?Uunil 8\: [vl U? Fl'h]

2gg - 24 s) trin r r x cfr rTrp riuErusufi air uiulunr:

:J :v rvr nd r6wn\: lJ1 t1'lil:v rvr nlvr u rd uduer n t q. tvtir-oviaa n1 flr o d lvt u2 [9t u FtuR'r uu€] nil1]1u'l Yl 6[uu 6[uu

drunutufl 2550 rflu 22.3 drunulufl zsss

ru o u 6['r N1 : n oir r: :1 uI oi rdr ai rJ : v rvr fi ufi u duer n

5.4 udud1ilurtlufl zsso ,i,u n., ufiudluulvl

tufl zsss (n:vm:rr:nr:via,:rdur uavfifll, 2556:

6-8) adrr:I:fi nu nr:rdzuurnr:vio.:niuduodm

rvirriu (Murphy, 1985: 152-160) usnflnii flnrru?yr1 \: rFlruSfi o Oirr: o:: d (Creative Economy)Aa - o J , 3vl [LJun1flI 9tJu1 tFl:ltgnan 0 Huuilu$'lulJo\: n?']]J

6 or oir.r o:: d rfl u nr : ud o ilTu$ nrr il ei'ru r,Vu6:vu'ir.:

fr6.jjtFl U 6t'lUn A1\0 tUUnll6hl t5[:il n1:vl O\: tvl U? tTl A

m1rJiln'] n?1muilN{zuun:::J nr*vzuurnin mn:daa a v v Y v

tJul*U il nil1\: tF[:n{ ne 5h0 fltJ [tO v? flufi ::tl tg1 nUqd

, i .u 1nnr:viar:rfiur (finfid'u rfiu:fiurfiuili, 2553: 23)

o ir.r :r ukia1 n n 1 :vi o r: rii rlr' u sil dl si'rir fi .: fi .:q ia,.l e v

&{ 0 n:vytu [uvt't{t fl uYtSJ9lo6lf [t?9roo3J tlfl v?9ilufl ::uu & o a v 6 qt4,9l\:Uu n1:u1 tfr T-Ugne 6[1'l\0 fl ?? n il1 [t [u n'l:?a fl 1:

yo'qulyl O\: nUfl O.JnU [UUtJtU ?1n 9{ nn:SyluOf n O'l?q

I d a v 4 A iYilA\0 tylU? tt{l?9}lilfi?:lJ9O\0SlJtU A{ tUUnl: [t

9

i , i ' &avl :?'l U 1 n :1 O { S }l UU tvtl I n 1 fll A \: tyl U? A U 1 f U { UU

c

3lsalsoumrs uRrsnsralenonrsnrlns dri sa ou'rufr a dounarnu - slmlnu 2557

rfwiilurn:o::runfi ififiin 4fi:lryrgr uovtzuuo::ruyio.r fi u ruroir.:4 n nir rfi wnr rn:r*gfi a

lliu ri fr u ri'r u a yui nr :e a \: q il su u n y rfi uyr ei.rrvArIu rn n ounr:vi a.: rfi uI un ; nr:nTruur rn:ugfi o

s o t rJ :; rn s :e e.r frr fi n r : n : y?.1 u t1 aI rig nr utuqruruodr.:ri'afi.:

hlo?lo\: n1::?runajwnt rn:usfi oorn nr:rdrqi:J:vsrntar rfi uu evs.t illffi nr:rfiulnvrr,:r n:ug fi e :r u1d' nr:{rr:.:ru il a vqrulnr,rfi i ns o.l

rJ:ymsutuil:v ryr plollr$nr a.:n ajru usi n vil:y rnnia

tvulmn$u (Cardoso and Ferreira, ZOOO) lirtri'vji e t

fi fr rfr urfar ffu nr:yio.: rfi ur.ir rflud'or rnisruufaru

fi o y r oit oir r fin u nr nnr t n r : urj rriu u n y ai.,t r oillneuirrufiatunajtarrduu stoonqu6ir roiilnr:,i'o rir qvr o nr osr 5d'ru nr : n o r or vi o.: rfi se rfi o rrirqj:J:vrr nrx rn:ugfi oar rfi uu uov rmiruru n?1lJ

rryforurirud$drur u nrrx oyon n tfi a nr: r{ia ruIg.:

1,u4finrn d,,lnairuvrrr etd q i'r:vrior il:ynouoiru{': rnirr nr ryour13 {.:uietu Ft:rJgru {r:Hior :rruiti a ;{.:vtio

rylr :: cuqi rfl u d| o dr.: s o { n'l :i'n nr :vr a,o rfi ur rfi .:{ruuo::ruTor u or ri'u nrr rui r x fi a

,o:yuartnu luqtJru uriru.Jrunrniguornrn ro nuuruf;iorrr'ouurqrrurfl uqrsuyiarrfi urfi ouatnrrruEia r nr:g a{ gsJ gulunr:aqinrii

fi gmul{ oir.rri

il o Fl l rr4 ru ur r: r n ::lg fi o u rf or fi sr ri'ru.n{ rr a yu i n r :nr:vi ar: rfi u? sl.t rJ rlu?ytrt rn:ug fi e oirt o:: ri ua y

i rll riurfizu u] u 14 f, F[1 6[ sr i r rii a r n i u u n r r ri il ta sJ

l,unr:{ornr:vio.: rfi u.t rfi.:{zuuo::x muii'gdd.rfinrrruoulcdnur nrflfalm qilfi Fn fl ninr:vi a{ rfi urtfi risuuo::ru n aj ruvrm:r d a {,,tu{or nr ru uu? yt.l,J

rn:ugfi eoir': o::rirfi'o:roiurJrro..,nruor rfi au d.:

ar odlsio; rfl u *u,:nr.:lu nr:rVzuur nr:yiar rfi sr

4. d) rch rn u u u c mv m s ug fi o aitv ass n ui o s av Su rl s: ffi n u ot 6 a u

v)r fr r: 5ou uo : : ru fi o o or n do.: fi'u rl'n EJ n 1 v{ u o y Ft ? 1 sJ

d'o.:nr:gattsJ$us

drnrtnrdds

uyrfiF['r aniuayna qvrif nr:vr o.: rd ur rfi.:fruuo::l.l ellrJ uu?yt.tr: rn:ugfiooir.: o::pin ajl.l

mm:r 6 + 6'.rraior rrii o:o.ril :J:yst n tJ at rfi EJu

riluadr':I:

in q rJ :v c.r 6s ot n r :i{r,t . rfi a fi nE1 6tn.til n1:ninr:yi o.: rfi ur rg,l

fzu uo::ar n1 si uu?yr:].: r n:ug fi o oir.r o::ri'n aj ru

mrr ::6 + {r:ra{o rda:0.:iurj:ym nruor rfi uu

^iuz2. rfr o$frrlul qrfi F[-]fr Erf nr:yi o.: rfi ur rfi ,lfruuo ::l.l nt il uu?yt1t r n:ug fi o oir.r o::r{n ej :.1

mlr:rd + ,i'.:ur-n ttfio:ar:iu:J:cgrnruar rfiuu

^jv3. rfi arfzuur nn uudnrtyt' ar rfi u.l rfi .:i'zu u o ::l el''t rJ uu?yl 1.: r n:ug fi e oir.r o:: ri n nj xmrr:': fi + {.:rarTor rda:0.:iu:J:yrr nilar r6uu

?taursa$a{n,ne{tf

e ou r?J Ft s o.r.:rui{u drfi unt : fi nB1 ff nrv{nr:ni rdzuurqvronr oniuayn a rlndnr:via.: rfi urrfi .: izu uo ::il m'l ri rru?ytr.: r o:ug fi o oir.: o:: rin ni e.l

mrr :r 6 + {r:utor rd o:0.:fu:J :yrr n il otfi EJu Tor u fiduidtu nr:fi nur 6 a ura ai.:vi a.,l rfi EJr rfi t{ruufr t?sJ

1u{.: rarlor nr ryour1i un :rjgru :rrqi u a v qn :: rur;i

n'l?Ytu?t?u??:6Unt?r,t

ruur 6 o ua yvr qufr fild1unr:ii'rr :J:;n au 6': s

3.rsars3ulnrs unr5nslalanonrsn-{na uri sa au:uri q 60u4arnu _ stucrnru 2552

wfi.ns. uwws o:unahg ns. llunfig Snuwvfifiryfry ns. mnwlud €gmaunans

1 ) uur6onr:via.:rdurlouqutu Murphy n r:vi o.: rfi ur {'.: vr{or t6 EJ.: :r u nfi o nr : riJ u nu tin atg

( 1 9s5) rouo'jr rfl unr:yi a': rfi urfi ef.r a qiuuqlusr o\:gd

sQvo'A-vt:v't u1 n : lugtJflum a\: nu fl \:yl:Tl il1 n :]Jul*u tto vq9

'fdYl:ilU1n:m1\:fi::tJg1m fl1fl1:[Uu mn tfinn1:ilgq

firnu rilnmn rj:vrvrrfi{suufi::tJ 6.:6'o.rarrYs14q-iv+v

Ft?'l tJ 5? u ti a a1 n n u lus tJsuilq 3 t?J'l n f tt 0 vlt zu u'l

nivu ur n:g a\:silfl ua rh{ rfi il1 JGIIJq

2) uur6nnr:viar: tfi ur tfi.:i'zuuo::t qry r6rt

i n d''r {nr ur (25 48) rdu o'j1 rfl u nr :vi o,s rd ur vlo1fi

nmxeird'ryrTuififiin d'rnx uoviruuo::ilida v '

j .iJ o?141 nfi A1 U ilnl:An nllYlO\: [1] U?vl U{ UU UA SqlJtUgartlyv,fdv

9t of :J 6l?u:?tJ ua v [o:u e{ nu:v Lutufl n nlla n n1:,j

ilA\:tYlu?

3) uur6 or rrl:ul nqdfr.: o::r{ ri'n 6id'u

rfiu:6u16umi (2553) roua'ir rflunr:firuurry

r fi :uq n efi o d u urfi uql ilg o \: Fr ?'r ru 6 o o ir r: o: : ridqJd

< ifrfl u n r : rfr o :.r I rJ { n m il fix r{u if : vvrr' x n ? 1 il u n r n

ual uvn$fruufi ?:rJ n'l:tvzuu1ytilry m n:ruur*d fi fiq

vnr tFlsuine d\:nil [tfi uizuufr1:eid

4) uur fi or rfi ur rYuil:vtl n tJ ar tfi uuffu n1:

vi o.: rfi ur dnlfu:vfi 'ir.:il:v rn n rfi a nr:rir ua v

mifrzuu'r {2557) ldrouo n n Uvrdnr:vi a.: rfi ur tfi oq

:a$fiJil:vtlnilal rfiuu il:vnaudhu n1:ldrttu't

fiudr uovuinr:drunr:vi o,r rd ur rfi ':tj:;ou nr:rficAsofnlJnln un;nfl uilnnl:afvluttosnl:nalqvlsqq

e € ^' 6 qv6111\: 6t?5 Fl n1: tillil A iln1ilvl:Tl U'] n:8Jlj:d U n1: [?1

iq

uinr: uo v6i.r rirur u n?1il6[uer?n oir.: 1 1u4fi nr n

uosnl: ti\:rJiu:J:.rnr:ahu? un?1il dvn? nlunl:a<fd

[9lilyl1\: [tfl vm:tSAil [U{vl1\:FlSJUlFlu$ Af 0'l ttUU

o- i j y e{nu?eum Inu??Ja{ft'luuvtDFI'ldg'rim:yia.: rfi gr

I

lduri oUinri 6uvr: (2ss1) finurqvronrosripiru

.i f 6, a , Bt f ,9vatSOIJ IU\: [U0URiln'l n n :Jil'l [1|{ n AUUU !Fl UIJ\t [fi tJqg q q

Jf,iq,n]: rfl olJ Luf n1:vr of ril u?n1 u luutv [vr F[ ufl vn n il

q

. J v QvvU: v wl F[ tV'l 0UU1 U Lt FI n URIT{ ltfl 3 ttl 3J S A \:vn\: m:

' i v qv6, c A ovl 0f tvl U? V{ ruU1 [?1 U.JUfi U U n n1\: t?{ A O']U? U n?1ilg

e,ie,5[3 9t ? fl 9l',l U n1 ?vr 0 f rm u? n 1 u luu : u tvr FI 11 9]l u1

rJ'l Ft :31 U nr :u? nr : u a uq n 01 n : nr :vi o.l rfi u r qi

6[1 n a ai,s roix uovvl'ruur nt:d:vgr ffruvliud ua vrvrdvvld

n1:m a1 nil a{ lvt u? :? rJvh: v{ 91ru1 a?1 tJ :? sJ tJ 0n1 Fl

:a$ayronflud

airurujn: raitL'r rfr.r Q552) fi nur nr:rr': tr&,lu

levrauvrfi F[''r 619l: rruuu:6u1 nl: tT'r01r9}lu1 n1:il af tvl u?q$

t c) a dd v v "?v da U.hj g\: Uu n: ilFf nB1 Of ?1? Ofl 8J$ll tO Uvl fi FI'l 619l:qq

nr:viarrfiu?:J:;nauriru uvrfifi1dnifi 1 n'l:q

u r j i v cl v?t{AJU'In1:Vl8\0 tylU? tY{AOUlfll* 6I\: U?nA OtJ9r

sA-v,,jivuvr fi F['t 619l :il 2 n1 flrt zuu'r n']:yl of [yl u? lTl oil alu'l

q

rnflrqna unDFIlfl n6fi 3 n'r:vior td ue rrfi ovr'nrurd " , &a cA

utJsu ttuuu:il1 n1:a u'h: uf uu un v uvl fi FI'l ff 9l:vlq{q

4 nr1ffzuu'rn'r:yio\: tfi m tdaouinr$fi oil{zuuo::uq

, ^- J v , i a v6l?U\nU?AU tnU? nU n,llT0{l lvlU? tfl {?FIlufi :lti

1vlpiuri qn n: :J:vuxf,u (2551 ) finr*rile{Erfi ldosiaqq

v,;-Jan 1 :A n n 1 fll A \: L?l U? Vl1 { ? 9}J U0 :? il [tU U U \3 U U 9l'l tJ

d!4ttu?v't:v:'1$ o't: tFI:l*{ nqv{ a til uf [tu { o I n tu uv A Aa, j e'Alilvl 1 StJSUyltUUltl40\:Yl0f tylU?vl1{?zuUD::tJ

q

y d vQ 6l

a 0\:rl Ftl'tti r1,'l [a tufl n1un1v{ ufl vFt?1tJ d1}J11[1?l O\:

v A ^ , i4 y Iglut0\: Alilvl 2 14il?thl'lilillnu?$O\3 ?1U?U\:']Uy y6l n y

vh:n1 n :{ u 0 vn1 n [8 n g u Fr 0f tfl 1 ta [u Fl 1 u Fl ?'l tJ€veqq

v{iarJ rrfl 3 n'11 3J 9r af n11$ a{tilsu [un1l tlju [tr4 a \:q

,ivvi^v'iylO\0 [yl U,)yl'l\:?9]lUfi ::N UA;A1UV| 3 UnilA{ tylU?

v a v 4t , ;ttnUtlu'] tUOUn:YilUnn{ n6Un1?JO{ tlil n\:YlA{ tvlU?

sqAauvttJ?91Ju61:tJunnnl{nu

J"rsa1sSuln1s un'lSnsldsnanrsn-{na Uri sq our-uri 4 6ou4a1nu - S€1nu 2557

mstiinJmqnsffiansffisiowrtacBvc:ntuossunQunnscd q o=vnin ,nuuuJnn)Flsagfloahoassriuiiasavsu1*anuat&uu'

i a A6r.tI av a dtFl:O\: N Ail [t Lunl:?A U tU uUYlfi FflSlFl:q

I 1- j j v vUtUUlU tt9,lil.01il UnYtFl:\:n1:mtnU?94{nUnl:

rdvv6v4vr af tyt u? [$s? 9iJufl ::tJ tta y ttuu fl rJnl:til:ynu fl n

u , Auttnvuu?n1 n1il61'rfi flJm?fruvril1notJ Ytvr9ilu1a1n

I

d AdAg:gtugu?6?ei,

trui{Erdrfi unr:idu uuu Brflai (M ixed

Methods Research) d.:fi:vrfi uui6i{s ri'.:fi

funouii 1 n1rfint*1f,n1iln1rainr:f gav

rru? n a rro vvr flufl tta vn:?a fr oil q runl?'{ t9r u {?a u,iae

vlo{ !llu? tg{?98tu6::}t n1il uu?yr1{ tfitusnevard-eeief,:1{f,:tanoilvr?1t?a 4 e{il?q[vta:o{?u

I

tJ:sg'lnro,trfisu

6v,irrjU:yS1 nl tUUUnil Of [yl U?Q--l n t[?1 fl {yl O\: tyl U']

tfit{zuuo::u1u{rrraior n1 ilauui unflJfi rJ :1fluieqdq

af I

tt a y 6nI :: iluE lor u 6ix d'r a drr: uuu dor niru {,:H{oqqt

av 100 nu $ov6irroiradr.:uuu.irutrild'.tru':u

nrotir.r 400 fru

d' 4 jqrA av atntof iloyr ts [un1:?eu t:.Jut[uu6laun1il4ee,ig

t n U? nult q n n :?il n'l :yl O \: lyl U2 UA y tt:{1 \: lag A fsv , i I r i a v ia,

unn 0\: lvl U? tUnl:yl Of tyl U? t$f? zuilf, ::eJ ilil n'l

aJln:a1ud

nut{izuuo::ru1n uyr:r r{r cir rn o:Jr nriat i'r:ui'or

nnrx rdafu$o\: uuu6tou n'uJ ryilnTu 0.902 lri :lsui tj:vn ouoir u s[:i:vnounr:via.: tfi ur tfir:9g

ruut J6[ou mrun oufiuvYrruru or 6 or riluia uay t oo vy940vrd? ruufi ::lJ [?'t]1u1yr3 0{ fl ]u n {'runl:Yr 8f wr u? rra vd- c a I o q Z ifrtf,r{,suier or:r{ nr:uiu'rid?u$i1ufl [ufrufr

riv,6ljvl 0 { tvl U? tg\:? 9l^lilf, l:},1 tL fl UU : v$'lgil [UgtJtU vlI

oj vo-tfl 0 n ttuu tQ'l uQ{ gl't }J a ilff ilu gtvt 0{ ?a u n]uua

9g

,truau 51 au

.e qe^,n1fl [n :'] 914?, A il n LU LU I ttn:]Jvl'l \: ff n nfi 1 Fl'lg

Atvrirrin?1iln n1:ouau nltaau uflyFt't6t?utuufruu

vr

f,unaufi z n1:fralu1syr66'rdnfnr:c

rnda.rfi adtflunr:i{a rfi uuurr{rnrru.iasriar rfr sr rfrrierua:ril n1 il uu?n1{ Lfrrsgfi e

riruiu nr:rJ:vqil rfi{ilnrifi nr: n'ri'h: n1:i rFtlryfi

A tY q v ^ d d I

n1:1 tn:lyfi34il0 [sn1:? rFt:'lJuao$9h] enoaugqq

L ^ cZL8 n'l6l ttfl vo:.J dt:Ft ttfl yn15? tFt:1y14 [ua?l'lq

9.

funaufi g nr:rfruulnaemdnr:riat rfi :,rI

rfrriruuar:iln1$ uu??r1{ rn:n5fi eoirw::rinoirnar:ed + {rra{orrfia:oriuil:rsrnn

I

01[s3JU

frvv v 4 e e{'tfitia 4 ovr n"n rfl u { nir ir uJ :;qru tfi .::Jfr tifi

vn1: d'ru?u 3 ni'o ru firfiofiruc{ioilr.r nirmav f r v v d I I f aU'lUttj\: A\:U?O:'lSU: U A\:U:JfllJ t:f t:UUqq

VaOrlgv.d?Fl0ilvl'l:'ltJ O1 [n0il'l8J?\: A\:U']qnlQ,ailqf UAU

ifisfinni fiuofio nouild rrdyuu?yn\:nr:fiawrq

'iaun1:il4\: tYl U,) tU\:? FI|Ufi::N

A 6v Q v ^ < &n1:'l tFr:'rvlmaSJ o tt nt:'t tFr:13?1 [u8?1'ls

YC.d-vvdvf,t'litf,:?nflailil?1t?9 4 ewt?q[?tiato{5uil

rj:cslnuarrdsu{lyy v d, y '

{tti{o q au ei'n rilu {rJ:;n ou nmyi or: rfi u? rfi rvyyAour'isuuo::l.r rfirarirfigarcirfn'orunr:yior: rfi ur ttay

fi rnr {.ru{or r n yo r Fi n1 :uiur :airuofr u nlu{flufiavAa

vl osrvru?tsf?ruufl::tJ yt roonuuu telyef nlrJ-oi vo- onrudilffififri{uriruuq .huru 10 Ftuq$

Jlsa1sJumrs unr5naralsnonrsfrrlne Uri Sa ou:uri + 6ou4a1nu - sluo'tnu 2557

wF:.ns. uriiws o)ns;.hg as. sauifr shuwortfiryfta ns. nmfrui SgnaumanS

srjnanr:iftl 1o u6.: il:rnaud'ru 1 ) fi rtu6i\:viat tfi ilrvlr.J

{ruuo::l.r uav:J:vtfinramf Tu:rruanru ttfi v

Ft'rclilfln1u fio:Jizuuo::ru rj:;tt'lrf, ttovfin:Jvnauid 1 dn1ilnr:oint:da.rrdsrrfi.f

eaYCaaruuf:?iln'ltl ttu?il1{ tfifltgnef,fl ilf,:Tnnqil

n'.: rdru . z) fi:vuuoror:qrJlnn uavfrr:.:oir':nm:rd + {.rr,tin rfi stasiutjtsgr nua'l tdsu X , i Aa !, ^\ d

frugrunr:vio{ tvtu?vtiln?1ilil:ail 3) s:JslttJa.iaerilqnnt:t{n1:il4{ Lvl g? Ls{?Eluo?tilnetJt

uafi n uR']il [u u uu n.:vio.: tfi urvlr.:{zuuo::uuio

nar:rd + {.rrain gatnoiudradttinauuuuqlU rura ci'rvi o.: rtd ur 6 ug a.l!rutuldH nr ru uvfu +) {.:u{or

16r,riavf,OU OltI ff ?u []1 6U tJlvl A\: tYl u? tS\:? 9|Ju05:il n q il

vl?1:'t6 + fi:vr{or z-g nt: iounv 35.8 rJ't

6) r av O L - -4,- e- ..-q-. -

lunqrunfl :? o{ilaoH luttu? lduvnf tlo:n{uYl:v [uu\:

vn \: r FnHg n olu4 fi nr nfi or rur : n r{i o ruTs.: rYu rtvr ri''l

viorrfiur 2-3 Fru touav 55.5 fi{srn:J:vatd vi a': rii ur du s) fi nr:{orrirdaq n rfi o ei.: toirr nr:

vio': tid urnr u"lun {ud.:radoa dr'r rfl u:YUU o) uflu

n oj ru {': ra{or sir u nr :vi o.: td u r1u4 fi n r n m v{u n nq

o6)yd,i-t,rir tliilnr:or: t05runr:n01an1:n a{ Lmu?nqil

vr?r:?6 + i.:vrioradr.:sio niot

ootejou il:snauei'lu t) firruei.:vio.:rfiura,

,irururur n ai.o zu otri'rtu oi tvi o,r rid uru.h: ttvir$1 el

nr:ouind [ta v nl:t{zuurvliu ur n:nr:vi o.: tfi urq

-.! e, Q r t i vfr rururvou 2) 41J?vnounl: [utl]lfl \:vlo{ tvltJ?u$

r < Q v { r -?- ' ia-----

9J1n n?']|Ji?tJu o [un1:en n,l:d\tilQn 6[:'lf vleJn?1il

a - d v ^\ {lv + dn fl sJ n fi uflu fi t ur or dor s) flrfu inr: nr:vi ar: tii u'l

lrfl vil:vs1fl ulufrorr fi u#tsr o nrll or rur: n'tunr:

lunr:vi o''r rid ur rd o rid EJr ril a n'r 0/r.r u:-l :v tn rfi

:nuuei6i?ud'r iouav 63.s uavldfu urad':riaua

Asra-vqQl[t\:iruufi :5]Jnnilil?11?a 4 a{u'la tunlv'l:llJ8u-qS

io u a v +o.o fi {f i rfi uvrrr:ri o rr urd ur d? u 6 o nr ou Ri?/

qrfidfior iasnv 48.8 fi:vucrrarfildludnrufi

viatniue g-+ drTrl.r Sauos 4o.s fidrlddrufld

lucnrudvio.:ridur 200-400 uril touas 34.8 xr

rfi urrTuonruidern rdau 5o erav so.o

qq.irv.u:{e{ [e liln1llla{ LYI ll?so\tno iln20g1rqrq

fr n au rtuu do u a1 r : v d'u ru:t e':tetu n r fl i a.r rii urtlg

tu:vd'u ur n rii afi er:rur rfl u:r a d'ru riu{6ir d'u

, j d v e6t , jYIO\: lvl U?tj:vflu tt:$?\: [A tUnl:yl O$ lvl U?tJl nfi d9lgq

4vvaj: O$ fl \: il1 n O n1u n']? t?11 n$ U14 Of vl O{ tvl u? sirUfr .:

drur unrrru dvo?n drunr:narornr:viarr rid ur dru, v v d Y 9Y ^

o vn']:lj:rsl6ltJTruD ttfl uo1un1: [14uln1: 9l1tJ0'l9lu

noufi 2 E ?r6n1dnf nosilf Ltasuu2filrIt

v.iavn1til Bru,l fl 1:n a{ tYl t ? [g{? Blu6t:& n1il

rir ra fi u m nhj vnria sI do.: d dru 6il'r 6t or ortetu n m leXfioor:nrutrirt:J:vtmn 4) [n:r:c5rr:t4u3'lu

ruu??t1{rfi:usfieafT \rf,rri nsiuneT :16 +

{.ruin # a?a{iuil: s$1 n il a1 t{i su

AJGSrffi1:ala:1sil?nus{ eaoau lon1f, uasil tl

ailf,::n

Jlsals3ulnrs unt5nstdunanrsdrJns Urj S+ ofuri a 6ou4arnu - 6:u31nu 2557

d.:d'rur un?1tJ 6wn? n uoufl 1uvtl: rdi rrncir:. j u1r , ,----i-. g

viar: tfrurd\: IeJ nlaunqtJ tlun\:na\: lvlu?vlr?ll.l9l

5) nr::J:vsr ffild'uf uH ai.:vi at tid u? tln v ne n::il,iv

nr :vi a.: tfr ilx tfr rieuilo::il ti{$1 a afl il ?1 fl 1 nil fl 'l u

6) s1nn1:il:vorunnuufl vn?1ilirrufi omr.:nr:

n a1 oi?il rTunl ni3 rd 3m a q:ne o drrr rfl u3:J o::r

Ionro il:vnsuriru 1) fl1tJ1:nrdoulu':

rYn s n r n m ivl u I n : ttu 6i r vi o.: rid ur 18 r: {zu u n :: ru

rYurJ:v rn nlun ej l.t or rfi uu z) nr:rfzuurTn?{ d51\:

dugru rfi a rdoruIu': nr: tfiunrr:vi a.: tfi ur:vil'ir.l

rl u ai.: dr u n :v d'u nr : n.: vr utu n { ru vr er :r n' + {r: rator

5) n r : air: r o3ru nr :vi o.: rfi Bdu{ru{nln dra' iJ u ilhl,fi

n airunrr:rd + il:u{sr1d'iun:ril oule1:Jwfoxniu

6) m ilr u rrr unr n ig1,#nnr H efr d'cy ri a n r : ci.: roiru

nr :vi a.: rfi ur r8ri'zuuo ::du n { :.rvr rr :r d + drrvr{or

6.: vrhlri'fi Ia n r ol,u n r : lVzu ur n r :vi a.: rfi u.l o Ei r.:r1'r 6 ulu{':ra{o1d'6 du

oilo::n :J:vnaud'ru 1 ) $,lqnr:oriuor4u

or n u ri : r.'n u nir u n a r.r d r fi ur do,,r fii n r :ior n r :rYn u n r il uu ai.: vi o.: rfi u'l r fi ,: {zu u o : : ru rrfi o : o r: fu

rinr:yr o.: ufi urourr:rT.: 6u Z) nr:firuurTpruin'

e1 or n1 :?'hr uarutunru :r il o drr si o rdo.r ar o ai.:

ru a n:yyru sianiw sr n:nr:vior: rfi ur r8r:isuuo::ru

ntsw-ntutaltoatansntsriav{iac&vc:ntuossunQunnscd 4 ivncin nruilwnloursa7fuagtvassri6fusoostut6s:alnuotdau

4 fi nt n ar rfi uu g) urjr ur:runr nr ig}inrrr ru efr n"ry 1 . qil661f, n{nr:rinrur rn6arir snr:yias-iav

ufr'E erfrtietur:?tJ nailnmmd (Dvaravati

Linkage: D)

1.1 naqildnr:riiailTst ufunr\rfl1?riqyiat rn EJa rfrrferuo::runoilnm ztd q {.sHin

vrs{:s6'u{.0raioruas:v6'unoirTorufi uurnl\:m:u-&yIruur rY.:fi 1) orfiunmnirrufioorngurutu

tfludvi a r rfi ur #rfi rfl u n nj ruiouuo ::ru rd ar rful,u

:yu'ir':6'.:uiorirayrfl unairuidfi nruil01nilmuilt:iruuo::a.rluriud 2) ldurirtNrunrnfg niu nr:

,d'?^vi o.: rfi ua uvir::J:y rvr rtlyr u rirfnnuvi a.: rd u? ufl y

fi rnr {.'s rafo u o v o r: rin r :uirnr : air u sl"r u n s o.t $si a y

vio.: fi u rfi u cru drj:v oru.:rufo ru a nr :yi a.r rid ru:

fi on::runr:yio.: ni sr uaynr:ai.: rd3runr:rr nrnnr:,-!

vi or rfr se 3) il:r orur:rurTu {:J:vn ou nr:yi o.: rfi urtu noi a v n q' et nt : u ri rru ai.: vi o.: rfi s:l:Jeu fi .:ui#vl

oyprttruilfloorn-g4v'flrd

ryr o r?r1 gtJl a?g'tu m n a tu n aj runm:r fi + 6'.:rafor

4) nr?r1ruu1:yuu d. l fi r : q:JIn n ua y n1:n ;J u.t Ft rJ

rir rd a:tu uri ay{ilufi Tn ufi r#umr.: fi cn::x nr:s) {rJ:vn ou nl: trn yurir u':ruid rd srd'or d'runr: vio.: rfi sr rfi .:fzuuo::ru rfl uununor.:vi a.: rfi ur tir:sr pr nr : r ni u il nm rJu ia ru rrf;i a :0.:iu

vrlnr: rrir ehJ:tsr n u or rfi uu 4) nr: ri.: nr:rh rfi u nr:

yotol

o5rr: dt eiru? un?til 6tyon n rrfi o nr:viot rfi srm n

i fi uI:J a r eylhlfiel r n n ?'r il n 0 il n a' u rYu onr yr dr: n ru

uayizuuo::ilsa.:6'$fifor s) n.lrruhifor rqufl o\:

r .z naqvrdnr:dorir uruufida.o rfi sr rfi.,r

ulu u r u 6i r: r oi ru n r :yi o': rd s r rfi .rr12 uo ::rutudufidrtvTn r :rJ : ysr dru d"u if rfi uhL o u r.:hi ri o rfi o.:

6) ri.:kifiuluuruernud?ur.lunlnig lunr:ai u o?u n r : n ar or rir u n r : yi a.: rfi u,t rS r: {su u o : : ru

A-illnreu

rJ iu rJqr: vn r: r{r tr s-r: rru ai.:vi a rr rd u a u o y{or ri.rfl r s

qvranrcnf noqrnd ufl srru?yrlrnrriem

u a nur.:dd'or rau 2) oriu or4u fi o n::ru nr :vi a r: rd EJr

lfr rvr ru r v rTu rin vi a.: rfi u a u oi a v n ej ru u n y o a or n da trYu r#uvn.rdld'rJ fu :J1.: s) indr fl r uu o nm1 \:n..ru1

sirt:J:yrnrtnr:riar rfi sl$rferuo::Hnril uuanrun:ugfi o

sirrcr:inoilnm:ad c {ruinrfio:a.riut

rJ:srnntoT rfisu (DVARAVATT Strategic ptan)

{ruuar:runailvrrT md + {.rnio Totufiuurnl.l

nr :rVzuur 6 o :;or :l Rrrr ru fi n rfi us ar: {'fi aie uTd'rfi aA v o i, '

rfr o{oryrh u 2ufi vi o': rfi ar rfi ,:{ruuo::l.r

I.g naqndnr:rJiurJq.r r#unrr rf, a

narrurJooorislun't:rdunt Tor ufi uurvrhJ nl:yliruurd'.:drltrirariru.:ruluf iludirrufi an-unrniq

Jrsa1s3u1 nrs uRt5nsrals nonrsn-rlns "Llfr 34 o0uri a rdou4arnu - Sucrnu 2552

Activity: VA)

2.1 ao uil ntn'l ?tVsu ur fi e n :: ilyt'l{I

^v_-_____ i j r cl , j I a?Bt1J6?til tilAtililn6un1 !Un1l?ta{lilt 2 LoUil

v tu

! -. 6) vaUU?Yn\:n1?TlzuU1 thJu 1 ) tflnAn:lilyl1{616[U1

. wfl.as. uwt/s o=unsthg ns. sluifr SnuwvnfirUfry ns. nauius SgnaumanS

2. unfrelon{nr:vrouu1fi?nr?iln'rr r'rfinfi'cur{n1:yro{rfiu??'rnnrfimrirurivio.:dua,JavAyvec

ila{ tiltj? lru{?ruufi?:il lilad:1{anaflltat $as z) oi o a o or4fi fl rp ryrrffar fi ur or:qrsu 3) oir.s nrrr x^'rritfrruqrurirflnn1:da{ tfisr {valuable and i'lrufiorfuvn1\:fl:na:yil'jr.:oa.nfintustJsue-

3.2 na sil dfl Tr{ruultiawrtdrHrir gtA e ce j i a I -ilfl nR 6UtlYl A\t 6lU uA sgOf il?c0 n tn U:J t[U?yl'h]

v^nr:fizuul rr-.:fi 1 ) {o nuunu r6u1u uu ai ryi o.: rfi EJr

lririnvio.: r'li u? fl'ul,n0d0 nrfi Erficur6fi:ydnldayqr n

isnuo::tvio\:fiu unvil:vtvrrrfirj:v.iril drfiu unvrfluffrydnunisa.ruuair:yior:rdtn z) {oroY.:

:1nq1usa\:!sJflurJ'l6[irr: n curirnrr:imlqtfi'uri rrurf,hvrurarufin.rirur{sruru4 .l q u ' - - -''a-

nr:via{rfiBr 2) rflzuurfion::xnr:viorrinrurr8r --.--., -v c3.3 n A U ?r 6 n'l:ll Bf Ul nO 8JYl6 yl1\r fl 1l

I I aaaa a g I I?9lJUfl1?rJtllU?nfl?FlUlJSUttdyFl?1tJt10t1'lU\t[U r , a e v a r aq 9ta1nlngt?3{ilanuilil6iln:R1uuofl [9tu3J?nS?Fl -c, 4 v ,

ttil?Yl1\: n1:il zuU'l 9l\:1J :? lJ tJ O nuilU? U\:'lU

2.2 naunfinr:oirtdndnnafnr:via.,r RluilonrJloriuouunruinrr:isrnr: v(:drunr:t9{t--.-i-.--..-e- ..-- - | ^g i t d v y y 6 | jtilg?tg{2Blu6:t$ga{LtnovilU?l LPlUtJltu?vl1\: rDnnl: O'lUn']:nOlA ttflv9l1unflUfl6n'l:yio{tfiU?

q

n1:v{'ruu'r oi':ti f I r{zuur dn ii'nuninr:vi a.: rfi urT- --9-Y-a<qe ad v I aolfl U tS? nS? 9lStJSU ll0 y? nil1 \0? 9]JUf, ?:rJ tUS? 9lq

:J : vrh{u 2 ) r,Vsuur dsr n-nu ni nr :vi a.: ni urTn ut{

i-iv'iftTl OllU tn AOUn''lTAn n1lyl0\: lyl U? [9] USNUUtl

4, silrnlolnfnr:rieruT dudrior rid r,? rliiaq

fl nTrnfi :J: y ryt Ft?r o{ *14 ai.:vi a.: rfi urgnr:tirrui5flu6ffilfir4o1n?ro1rl (Various andg

Attraction: VA)2.3 n a s,ildn't:6i{ rfieil a furirg a\rn1n1qqcvady

eyjla$ag?afufi:?r{?ro{au [FlurJlLu?yr{nr:yrzuu1 4'1 nosildnr:fruu1$r4o\tr5uuf

a-.ld 1 ) rir 4 fi 11 cp qrri'o r fi uluq:rsurJl 6i{ r oixtrivi.l4?zuu6t5lr?rfl a1nila1s:urluu tauil $u?yn\:nl:g

tfi or q rurirvrld?iruufr ::e.r 2),i'or n1: [5 uunl: dou

IvgdvrdyuWzuur o'r:il Wsuu'r rt?16i{ [Suu5rouuo::rutusug'q

uasaS'l{fiuafin: {Reliance and Alliance: RA} irufiarYuvrnsJra rdotf.'rurj:vrJlrufieuulodrr:f]!9

g.i nosildnr:rf,ruurnr6nfiardnr: il:vfim6nrvti

nrurfro,rfiu iEuuo::l.r uayn15 rrditnrstuT:r riuuI AA u 6y ^' aa a CX I 4

0i'luv'l}tfinilflila{nu ?fftfln{uYly'ru:J1u 0'}41: [:uu

izuun::ru uovTalorsrri

lu{{udvio'rrfdar 4.2 nasildnT :nnru'ldn'Iil rr?adauil

tiaslavt'l{ fl 1ifl a\l tyr?r? tg{? Btltfi :til to utJ [[u?vn{ n']:

,CvtA3. t il6fr1dntn1?il9ltu1na10fntilo{ til g?

Iv - 3 -.qv o v a v

V'l 9!lU1 9l\:U 1 ) [SlJ :UylYll\:? HUfi ::tJ [U m ?il 9IJU1

flnlilr?adaililrrnr:yio.rridsr 2) rJ:sorunrrrJrfit{ruuo::ilndilyn1fl d desnr:lirda rdale

-.r-. 4 4 e, i i , 2 yilA\tmU? lg\r?ruUfi::tl t?t| A t$ltJilAn'l [il Un n1:g

cuAo4.3 nasilfifl1:enf,{a1u2gn?1ilf,so?flq, i T a u!

vior: tfr ur lor sfr uurnl\:n1:ilr-zuur rYrrii 1 ) rrrisuur Advvfalil A n1? lttlil?? BlilE:llt [0] U tJ ttil?vl1\0 n'l:rr{ zuU1ru

3ma'rs5u1nrs unrSnurdunon'lsn-rkts Uri s+ oururi a fiounamu - slucrnu 2ssz

msrnnitelnof1nsntsriovtiittctiviuuassuni.iunn$d 4 ivnin ,nuunnn)rFtsWfnagTt)assidnsovsuUsanuot6au

drunr:yia.r ridsr l8o{zuurt:lt (Training: T)-y_.-.- s'.4 .\ .e - <-1 c I j ^ilruul 9l\tu 1) fl:1\:t?utt9itxiln1:yio\:tfru?tfrf

5. 1 noqildnr:rlarulfin anruqnolntiouuo::l.r 2 ) tdrni o:i1 rlytl{ d'\: Ft rJ rJ,l dliu fl uu n-l :

tAuyro{tytu?tsf?ruufi::tJdruiu nr:ri o,,nf i sa rfi .rierua::rt Tor uil uur nr rj

n.mffruul d'.:d r ) fizu urq n nr n:rirunr :yi ar: rfi rn e.s noqvrfnr:darflrrtfrfiunrflia.rrfi ur

oY.:d r ) m'l uruu uavir a.rfi o riutrigrJguorilr:nq

v , 4 lvin nr:yi a r rfi ur lria rjr.: fi rj:yfi vr6 nr n z) {n fr .:

rirur iJ nrrl.t oyor: ntd': a': iu nm :J sior: n1:s a {vtj

UnilO\:tYlU?ttn0ynqrJ

5. qilr61f, n{n, :rf,calu1iliil s1 n?ilUurit

arnnl:fl n dudrunu ra.t airunr:r€uufuuunrg

rin a'n.h z; nTzuurfn q ril a fidfi nrrufdT u{zuuor:rJ

ra wYnuyynl{n1ul sy tfr linr q rvr n ririo u al nfn ri uu

tul:.r uiuu 4) irilfi afl nfixi? u\:'tuRruuontunr:

u1unfl1n:

s.z no qn dnr:vlruuril.l nrg.luagrfiuY- --' ' . j --- 9 A vn1un1:?to{lytu?ts{aBtufi:til rfr'a:orr5u.dvil:ggrn$orrfisu loufi uurylr.:nr:r{ouur d'rfi

1 ) fzuurr{nuyoirunrur un u n nr n:il-t\: n1:q

--,.- d q Q v v < y vYr 0 \t [yt u ? [uE tJ su []r t?J 1 n $ n ? 1 il 5 m r r: izu u o :: x9$

z ) r{zuuru. n o't n: Fi't u n r :yi ar: rd EJ rhifi m m:grugvyt

nm ruf u a ;yTnuysTru nr :vi o.: rfi u? u a yd'1un.lu1qyq i v et14 IUUV| U OIJ:IJ tu:3nil d1 n A

o. qilfi 61f, ndnr:fiaru1 n.r:dad.l:fl .l€

nalqntdar rfi rJe r6r{ruuo::t rruuu?6u1 n1:ru

via.r ni arairudaor:ru?nru z) drrufi orTuqnoihuid y v , j ofr t fr u r f o \r niu n r : yi o r: r fi u r1 u n 1 ::i : y sr du uiu if

3) rJ:vsr ffilfiuif nirufl 'r u nlsJ rduynr n't:?ia\r rfi u?

+) l,dnT :ofuoquor nurir u.,trun.l FriI rfi otri'fij e y

-- _y- e o - E vn1 :H ? ru'l n1 : 6to [?1 r fr uas oil 0 lufi F[yt.h: 16 u2 fuerou6tua\: n {t rflrram uldodr,:firJ:sfivr6nrn

6.2 nfl qyr.6sn.l:ld ril nTuTo ii rd a

il:ssr dtrn-udnr:yi at ridsr In u fi uu?yrl\: n1 :

avlaYtfrtfruua::il lorufi [ru?yn\:n1:lizuur d'rrfi

1 ) oriu or4u nr : ri uuf{n ruf, ?:rr?r a$ l:n vi a.: rid urRfl yn't:u3ul:{o n1:n1flt af rfi ur3 0\:rilru2) rJ:s oru\n1 u niuuli? u \:'tum n fS rd oir rurrr n nu

nr:{orrirrJfr fi ufien::il nr:rior rfi Err

A r Aa,aRut,lUStflnl:??g

1. s?r 6 fi1an{nr:rfruu.l rnSos 1 u n1tvioo ridse r8.rinrua::unrilvrm:r6 ilaandar

fru onr:iu:vu'irsj:v ryr o rfi o nr:6r uo ynl:t{zuu.t

(2557) fi rouo n o qn dnr:yf a.: rfi ur rfi a:o.riud : ysr n ru a r rfi u u'ir ria.r rJiu :J : r: d.: eir ur u n r r ru

I

oyorr ntunr: rnuyr''h: uasnr: [daeJIu\:vr1{RrJu1 F'uJ

$ a\:a1 rfi uu :rxrY.r ar4ioni 6uvr: (255 1 ) fild'rouo4r

qn o etr o m 5 n1 :yi o.: ryr' ple {.,tHtor rfi u.: :r u.jr nr :fi.r,l | - 6 4 e yv ;[u1u:y 6h: Ft n 0 nl: Lg Flnunlv{ rrny tl4tJri O\ryt.h:

vtzu

G.l naqndnrnJ:cndur{urfr$oln rsia

nr:via{ nd En rdo rdqnrir Toru{.:hifi nr: riiailTu.r

nr:viorr rid urnlulud:yryrsuaynaiaril:s ryrfi rdou

{lntegrated: l}

ritto?unr:rias rfi srfl nn6iilrJrss1nilm r6sutf-a-!.,tev6t9r u tJ [[u?vt1\: n1:11 ruU',] f{{il 1 ) rl : vtr drur{-u6 nr :

v ay a d Iu'tu unyiltotoluauuy[g{tuytt616[Fti?1 n?tt

n : ; {'ullt n r nr igrfzu ur n r :yi o.: rfi u r t ?i,i'.,i n r-n

tfi u.r:r u rfltrgudnnr.: rdoeirur ua?'ni6[Jn?n

rirunr:vi a.: rfi urnrfltuil:vryn uav:J:y ruo rfi auef4rriu1u tn u n1:fl u1 u rn5o$rsnr:yiat rfr ur urinrniS

3lsalsiulnrs unr5nurdrrnanrsn-1t1a uri sa auiuri c dotnarRu - s-uJ.lRU 2557

ian.ns.'uwws dunstitg' ns. slun*g lnuwofifiryfrU ns. matw:ud SgnaumanS

yAvvt0 ngil !8JSU ttAYilO\:nU fl 9IlU1 Ff n Ufl1ylyn,0n1?q

r d Qya e dvr of rYt u? t14 3J Ft?] Sivr: o rJ rto y liluil1 m:31u tLo y

-y | | ' j Ja -fl :'l $ il n n 1 Q'l n ltfi A \: yl o \: tyl U ? yt lJ f{ n iJ R 1 1I tt fl y

v | | j i f ar r

?I 9LlU1 [t14 Of m A\: tyl U? AU Ln U n1?3i 6l?U:?]J? C {n1 Fl

iq tongu rLnyseisufi'a.:fiu :rxfi.:rfr2u't:vuu€ce v , i qvd,

U :141:a n n? : n'l ?il A \: tvl U? L?l tUUtJ'l 9l :s'lu ilFIU'lfeALn:rroirtfi ue'ru unufizuulfiudnotdaer orirror:4'ug

,i6r,nl?yi a,s rfr u?n1 uluil?u rvt FI rrav:J:y rnn rrfi aufru

2. ?tnfr F|lan f n r :rflru u1 n q n rtil n,l:.|

riaerios ufr ur rfrriruua::ru rfi oairrdnflnuni $as

r$i rr qarriT oT n nr:?ia{ rfi s? ff o q n da r: rYu rYn 6id'u

rfiu:fiurfiuyt6 (2553) idrnuo'jr rilunr:rt'zuurrj

t F :ug fi a fi a { u ufi ug't ut o \i n ?'t l.t 6 or oir.r o: : rii-_g-. -_ _ _' , i y uvl fl:l\: q fUFl 141 n n1:yl O{ tyl U? [tA y6ta n A n 0f flU

Vrruilnr r6urrfi'{ QsS2) fi rouoqvrornflninlr--'-^.^i--^.-4' ,v ^ a T Qv {m af tyl u? [1 t olrt f]tu't rFt?u3na [q fl [s n 0 tlil ii n1:

{n nr:n at qa1 n n1:6rirr drr dnuninr:vi ar: rfi ur--, aqv t u 6 ^

y v:?rJyr{ tun fl uilfi n'noq:nEILny r6t53JdTt{Terufl ::rJ

i'iAurfr a nr:yr or rfi u?fi fltsJ''l :n fli'htt a rf r rfi ru nrrus

[tll?yt1 \: tF[::co fi e oir\: o:: rid

3. 8ril6fi1iln{nr:rizuurnalnnrtda{rfi s?

rfirizuua:ril n6iilyr?1rad drsn'rtl{uda rdalot

uasd51{ilYuafi n: oona dorfi'u Murphy (t 9S5)d e jv o u v ofl tflua?l 9t o\: []1Ft?1]Jfl1A[UnUnU tUqilSUUny-y' es,,jf6r{ a r fr u{or n r : vi o,s rfi rJ r L or s r el s u rfl u gu d n a r.:

drr9tuCI yfr 6i? uir rulu nr :{or nmvi o\: [fi u? rriu rd ur ffu

rurJn: rdur rfi'.: (2552) fi rouo qvronr omf nr:yior:idv

tfr u r rfr o Wru u1 srJ s u rru u u : ru.l n 1 ? a d r rr ri.: 6 u

:J:vnourir EJ nnuilif n1?n:yelui1 ulsiaitilsue a__,_,_-!a^-i---e v f v zt4o r: fr u fr uurnr t nr:r{zu ur I q u nr:{a eY\: fl u rf fr udr

unvarfi nJTrud urJ:::J m:auflJ llfi avrsiluricrilfi osj

qrisu n1 : rlft sJ il o nirfin n n::rJ n'] ?y{Tn^i m q? nqq

T d v iv i dLAAJfl t9lU ttflynl?0U:tJ:JAntilFInflA.0nU nfl Uylfiq9

n t: fi i'h: r ni o rir u rrfi a n 1 : fl i1 $ Ft ?'r il 16 ;J rrfi r:tu€-9qilsu fi uuur.: nr:rfrzuurla u n1:6'a rT.s najx

' ,J f d y al

vi or: tff ursusu rroy lail d rn d nr:oirr Ft?'] sJfl 6i?uq

rQv,jre4??tJ [un1:oqnl:ylof tytu? Lrflyn1?:?3Jnq ilwtJ

rjvQvtifl?utn u?30f tunltaanl5yt a{ Lyt u?

- c v 3 A, ; a4. qilfi mf,ntn1??rBru1iluuila{ rvltj? tila

dv9nt: t5uuS{fl u6fi ilfi rltol nfi 01 rJ ff o o n d'o\: niuruYr

:{ ry tAfi isr oT.:{zuur (2548) fi rcuo'jr n"nvio\: rfi u?

t8r:t2 uo::ru d'o rtrinr: r ru cfr d'ot rTui fi fi i m fr'.: nr ru

ttnvi'Fuufi ::ilfi fi nlnilo't u uo gunt,t: i'uvrairg.J

(25 46) fi rouo'jr nr:fi 51r n1r:? il eT? rYus o \:qilsu

rfi ooir.: fi en::rJyrl\: rFI:uq fi etufi'r n:Jso\: nu ra{Adtaeol?JUtJ'l Q U t1J UYI')\: tfl A n [U n1 : 911 :\: 0

H fl I {qilSil

d oir.: 6 o: y u n y nt 1 rJ rrix ufi .rtri' u ri q ilsu rr o va"argj

tilunr: tlll nfi ufi nr:oirr n?1sJ14rJ't ueJ o\:4uqrJruv ia- t v -?

o? uglu tof m tJ a nBily trm n m1{ nu L1J al8Ju:uytvtl{w 4 v g j, i A

6hl Fl ti t\: &,1 fl tl 0{ n1:$l zuU'Il'lilVlyl 0f [Yl U? t?I I n1:49Avt:UU:41nilU30\:fltJUu tilunl:flUU6lUUn'l:sqgq

'iavf'v^vr o{ Lvr u? tsf ? ruufi ::rJ [o uqsirus u'l{ rrm a:fLtevffoan6'or:ffuru:Jn: rdsrui': Q552) fi touo

u vr fi Fl'r d n i n'r ?fifu il1 n1 :vl o \: rfi B't nfi a a ufn d99d e | | y t Qv, A 6fl{ rr?nfl oil?1 1j1yn0u9t? u n nqnf, n1? lsrj5v tufluSAvdyer,ivluil n1??9tn1:61{ tt?oaoil tu 1114ff {vlo{ tyt u?

5. t 14 6fi'ldor{nr:r{aru1yriy'r rJ'l n :il unsi*9Y,ivevn1Ufl1??lO{ [?lt ? [S\r?ruU61?lJ dAfl n fl A\:nU- 1- drYnfrs'rr rfirr:fiurfiumi (2553) firoua'jr nr:

,daevr o{ [vt u?9t'1rJ [ru?yt'h: ra:uafi afl;1\: o::ri tfl unr:

4

vvdfoQTl zuu']vtt?'t u1 n:8Juuu Io uu'l Ft?'ttJ fl1 tJlt 0 [u m:

q

nvv I ^ v d

ldvr'nuvd"run?1il6n6[5'r.ro::n rvrn [u[oE ufl y

q : fi o grJ uu utr,l ri :r ru yY': oir t o:: ri dr:tvr ril d'a d r.: fi

:J:vfivr6nrn $ayfl a n n fio',t ri'u auimri 6um: (255 1 )

Jtsa"ls5ulnls uvtl5nolalsnonrsn'r1ns uri.34 aururi 4 daunalRu - sucrnu 2s5z

nlsw'illnalnlrnansrnsriootfiuctivintusssunQunnsld 4 onnin ntuuucntvnsryfioailvassnuiosoos:utls:mnuoltdau

Jzy € | i v v avt L 9t t ff u0 uvt fl FI1 fl n : n ? :vt o { tvt EJ ? Q{ 1'1? a ts u \: :'l tiq

]UAL n EJ il Fil U1 lJ',t n :q1 U n1 ?U : n 1 : rL fi rU n fl 1 fl ? fi',r :4q

: -i r f I a 6l ey 'fl Af tVlU?frfrlnfl [nild\: tff?]J t1,1tlU:vnAUn'l:qJs

'v Qva tu:uu1{ nen1: 114 N tJ't Fr:Q'tu 1 t F}Ju'lu Fr 0'l n : tFt uqdq

I v v Qv a A/.' T 9v vrJf LuuilnBvnll L?lu:n1:vrtljufilnn [nu Lun']n:aq€

rr fl y n'l n I a n ruir ru ri'ult'zu ur rur m ?q'] u n 1 :u 3 n 1 T4favAvv

o t.i r r: q3{'i'\: fi .: o a q iu ffu ::J tuur $ o $ n1 :Wru u'lg

r fi :ua fi qfi d'a r: rrj 6 uu urj n.: er n r fi ilhJ ai nT :vrr-zu urd{

LFf :t*q nao d1\: fl5'h: fi?:dt{nrr :.rf u{n n::er ua vdg-

Ft ? 1 8J 6 n fl i'h: fl :? Fi'tu n 1 :firu u'r o er fi r u n : : lJ rfi \:q

v 6 v 1v t4ff :-hr fr::R lta ud?'r{ Ft?1 N [Fr LlJ : uuvrlf n1: rLSJ\:1,u

io?,tv,"?vr.i4vru'r L]_J fl n1fl[ mJu1]J:v rvrFI L9lo u't{ u{ uus

6. gil6 fi1 5[n{nr:il suu'l n1:dafl1rfl 1:t,ias

n fl 1 O n1:il 4\t [Vl t ? LS{? BlU6:tlJ ttUUUlAl,l fl 1?vvfa-'

6ta qq G[o\: flu n1 cuaul lrn ru5a ry qsqd'u (2556)i I v 6t i Q vv ' ivr r6tru0?1 ?flufi ::3J tunl: fr a 6t't1 L?lunvt o\: Lvr u?

r a.?yd y 19 | o911\:g'lFlt9lt:UU: LA$n n1:vl'lO'114'll n1:nnilA

cX e a ^ e

yr q n BFI'] 6lerifi uriru fi nrj vn n urir: n fi sTriru ufl u

fifin::ru uavfloandarffuqnn: il:vue.rfiu (2551 )qq

i ' ' j j y &vlv'r|U?'l 14U'l U\:'lilyl tn ij?1j0\:m{n1 n:q ltnvnln t0ntil4

v6aia;Nd?us?uTt9ltu1n1:il:vs1d3J1 tufi Lt$:n tv'||o

,idf t fi :il n1:yl CI\$ tyl U? [g{? fuUfi ::3J 9l'l N:vAU n?1 3J

d'l rJ''l : n [rn v n?1 sJ fi u u 0 il lt o {fi'a f fi u ai.: ro3a.r pir ugtlvo

a?1ti: Lauann'15ou:tJ ttuYulnl:ann1:n1:g

' i v f '? ' v-?,yro{ r?tu?vt'hl?flufi::tJ tFru l8J tlr'l L]_lttil:n[Ls\: ttnv'?r.ji-a-?,&udLil il \: n1fli O{ tvl U? tTI Afi ? nAqU tnil tU TlSJvhl n Af il9t

A - 6lv r in'r5fl 8 fl1:?ruUfi :?u lil un unil of Lvr u? &'rlunl:dtnalr:rju!Lunen::8JFn{ "lq

ay Arq, aug a tduo uuv?t [ac1n fl 'l??eg

1 . a1n uilfr FI'1fl ninl:fzuur rnSarir a nr:q

,jasrdnA\: tylU? tS{?flUfli:NnO}Jvl?'lT?A ilU?U$']Uq

n r n 5q e v pi'o { 6'n d i ? \: u rJ : v ar r rut u n r : ri iu :J :.r4q

v I i ' v, , i vLfll.lVl'lii'Vl 0,3 [Vl Ul ff?Ufi U:U n OU nl:yl O{ tyl U? 9l 0{q

'vf,jj:?;J n!ilu? u$1un1 n :a?l{u lu:J1 u nlivr 8f tvr u?vrd,ilvvo;

n AU dUA\l Fl I n1: tgO 3.J LUIJ tffUvl'hl ttn va0il1 tt zuUyl

'iauAuv,in'l ?vl O\: tvl u? tg{ ? 9}l Uf, ?:3J LlI 8 :A { :U Unil A\: LVI U?q ' ' Yq1u uri ovn airu$r:-[urj:v tvrfi tLnvei't\::J:v tvrt

q

2. al n uvr fr FIl dninl:lffEuu't fi qn::eJ nr:q

'iavAvuvcvl 8 \: Lvl U? tS{ ? zu U 0 : ?tJ till A d :'l \: O A fl n :S 6U U n Y

i4vitill lJ Fl tUnml n n1 :n A \: tvl Ul t lU : v n AU n'l:TA f tyl U?qU

O r a o adlut:Jfl un?:fr { tff t8J n1:u1n1E-r v{fi nl5il ttfl v

9

vvi-di'zuuo :::.rt{o{ nut o \:s}Jsu rJ't vrl'ruur tijufi a n ?:il

s

,ivvd'inl:vt o{ tvt u? l1fl vo n a nl*aunl:fl o { til il?$ o{ttJtu

3. fl n uilfi Ftr ogrinr:fi'2u'r m a1 q nl?viar: rfi sr' 4 Y '?v X j 6l

rsf ?FlJuo:?ilnn3Jvr?11?oa?u nll tl tuo tsa teq

I o v fi ;1rfi'uofi n: urir ur:runr nSgd'ot ariu oquvt , i Q v I

t'l ]J : Y n 0 U n1 lyl O { tyl U? IUSIJ t U il AJ U'lS O \: yl'hlgl

o I a v 6v ^'

i 4AlUUl U t''l fl nn GilYlvl O\: nU lt0 v?l CI{il:; n n 6tr?UR1 Fl

ro nfl u r[n v 6tnluiuvt'h:isr nr : n e : ofu ouu nr :q

u6rirTlzuUlnCIUylfryl'l\: n1:nfl10 nl:vl0{ tvlU? fl?U

frri:vnarnr:viar: rfi u':nr:air ro3ru nr: riiufiuofi n:saqvav6ti^

yt'ht fr : n q tu nl :v\t zu u'l 9,1 n n fl rufl n 1 fll o \: tvl u? tsf

?ruufiT:lJ

vr

4. ar n uilfi F{'r fl ninl:vuizuurrfi ufi vi ot tfi urI

iavaitL?ttan1: $uu:?ruufi ::3Jvt1401niln'l u liu?fl{lunlFl

U

iq prr:,i'e| o::\:uil:veJr ru tfii alt'ruu't d01ufililm:dvvvA'd[:uu:? 9]tuf, ::tJyr af nu ttn vil:v fl1ua{ a nltSJsusq

lu nr:il ruu1 6tn1v{ Lr? n dssJ rr fl v dliu 6[uua?1 Niqgeavti

A'lUn15UTl41?An fl 1:Yl O\: [Yl U?

5. a1 n uil fi flr oninr:d'oru'tvtivr u'l n:lJuBti9q

ytiovnlil nl:Yl O\: tYl U? tS\:? ilUfr ::N VIU? U\:lilnl n?3

ia-votflU nivvl:?\0n1:vlO{tvlU?ttflYn$l'l n?:AnYl1

3rsa1sJ61n']s unl5nurdsnonrsn-rlnu dfi 34 ou'Iufr 4 t6ou4arnu -'Sucrnu 2552

wft.ns. uwws'iunsthg as. saurtgg s\uwortfiryfry ns. rnutwtutj ggnaumans

rJ'r er:g1ui$'tfi fl q n a1 n:T1r n1?vi a.: rfi ua rrii o

:o.:iunr:rfl o roSnrnu?nr:To u ranrya rir.: fi ,l nr:rdr qi:J:vrr nru ar rfi uu oautu:yrriulsrruFr?t

ai.: roirttrifi nr: riuuf uoyrir uil oet nrrxiua yfi'nuy

r fi ar rYu nr:vi a': rfi ur rfi .t{zuuo::ll

fi a rhyur fiilrfuif a rh.: fi :J :y fivr 6 nru dru {rJ: v n a u

n r :vi o.r rid urtuqr rusia {r1r u ruuylTzu ur n r :ldrvr nTulofi or:ournnrfianr:vio.: rfi ur

6. fl n r{ilfi nr onf nr:rfzuu'r nr:da fl1 :n1:n a r or n r :yi o.: rd u r rfi .: {ru u o ::_li uu u U : sut n.l : ruiln: r{urt#.:. 2ss2. "fl1:?1\:uruuunonroni

uila u{runr nig d'amrr: uruunr:rJ:ysr dlrfudnr: t[uug:6u'r nr: rfi orffzuur nr:yi or: rfi ur o rir.:

vi a.: rfi ur rfi r{zuuo::r n ajawrrr :r d rd alri'fi nr :1{ ei.,: Eu n : rfi fi n ur 6'.: raior qtJ lt ?. " ivr urfi ilu j5

Chiawheng, Napaporn. 2009.,.lntegrated

Strategic Planning for Sustainable Tourism

Development A Case Study of Chumporn

Province." Master of Art Thesis in Hotel

and Tourism Management, Naresuan

University. (in Thai)

fi arj fir on:alur:irufi sr orsrirr nr:{o nr:I:,: u:ru ua ynr:yio.: rfi EJr rumrin ur n-uu HFn:.

Chokriensukchai, Kanchana. 2013. .,Tourism

Communication through Thai Cultural

Universals." University of the Thai

Chamber of eommerce Jour4al 33, 4:

59-77. (in Thai)

n''r6u?u'r Trnrrra5uryqrd'u. 2556.*nrtdaflr:nr:yr a.: rd ur eir ufzuuo :: rulyt u 6[,] n 6r.,,

n:cr:igrnr: marirnl rdrruonr:dr1yrs

33, 4: 59-77.

Hassan, S. 2000. "Determinants of Market

Competitiveness in an Environmentally

Sustainable Tourism Industry." Journal

of Travel Research. 38, 3: 239-245.

lnternational I nstitute for Trade and Development.

2014. ASEAN Tourism Strategic ptan

2011-2O15. Bangkok: International

Institute for Trade and Development.

(in Thai)

o n r tju: wr r' r.: rJ : y rn n rrii a n r : d'r u n v n r :rVzu ur .

25sT . rrwuna qildd.runryia.r rfi uaga.,l

ASEAN N1 1 -z}1 5. nT: [ytilsJl41uFE: srnTiu

:vu'ir.:il:y tn n trfi a nr:6'r u a y nr:rf,guur.

finGn::lrJ:snrn

,,rrui{ud 1 riiu4 u oriu ouuer n 6ir fin tr un 6uy n::il nr:nr:q orx 6nur

utial,lun:ilt

Cardoso, C. and Fereira, L.2000...The Effects

of European Economic Integration on

Tourism: Challenge and Opportunity for

Portuguese Tourism Development."

Intemational Journal of Gontemporary

Hospitality Management 12, T: 4O1-409.

Chantaranarnchoo, Nopporn. 2003. .,Capital:

from Modernism to postmodernism.',

University of the Thai Chamber ofCommerce Joumal 23,1:22-94. (in Thai)

uy{u: {un:rirg, 2s46. "Uu: a-l n r{nr ofalrari qiq n

rad,'lolirltilri.- ync,r:?s1n1: iluliilHrdfgHarn:drlnu 23, 1 : 22-34.

F-flsa6561n1s unr5nsrd'snonrsfrrlns Uri Sa ou'turi + 6ou4arnu - Suc.lnu 2s5Z

mstiwtnaganansntsriovtiacfivc-ntusssunQunctsck q ionin rnuuucntorsagFwaitvassrifiiasavsutls:ulnuo'rtdtJu

Intorn, Anurat. 2008. "Chiangrai Strategic Plan

for Establish of Tourism Linkage Center

in the Upper Greater Mekong Sub-

Region." Doctor of Philosophy Thesis

in Regional Development Strategics,

Chiang Rai Rajabhat University. (in Thai)

oqinri 6uvt:. 2551. "t{vtfiFl'16lainr:vior:ndur

{.:ra{or rfi ru\::1 u rfl unudn oT .: udoilrTu{tu

aunl n 6i il rr*rirTn,l #uuu. " ivr urfivtuif

rjirrprqufl:irufi m ffieleslqvtooronfnr:

finrur n fi n1 n ilu1ivr urii'u:rui'g rfi u \::'t u.qt

Jittangwattana, Bunlert. 2005. Development

of Sustainable Tourism. Bangkok:

Thailand Tourism Center. (in Thai)olr-

unl rfi n ind'.:isl.tur. 2548. n1ifiruu1n1tr' , i &aila{ tfig? tluilthl3Ju. n?,J tvllltJ141un::

gudimnr:vio.: tfi ur ttvi.stJ:v wrnlvr u.

Kiatnakin, Sakchai. 2000. ldea Capital Greative

Economy. Bangkok White Line. (in Thai).

d'nAi$'u rfiu:fiurfiuili. 2553. 4unrru6oaYdL6rsgRef,l,l\rd::n. n?$ tvll|l13Jfi1ufl ::

1et?mu.

Ministry of Tourism & Sport. 2013. Tourism

Annual Report 2012. Bangkok Ministry

of Tourism and Sport. (in Thai).,i

n :vvl:?\: n1:vi or rfr ur rro v fi $t'1. 2556. fl thl1ufl 'ltviogiisr il zsss. n?\: tvrxrrJl4'lun:: n:il n.l:

vi a.: ni ur n:uvn?'0 n1:via.: rii ur un vfi nr.

Murphy, P.E. 1985. Tourism: A Community

Approach. New York Methuen.

Prathumthin, Suphakon. 2008. "A-Study' of

Factors Supporting to Sustainable

. , Management in Cultural Tourism under

The King' s Sufficiency Economy."

Master of Science Thesis in Sport Science,

Chulalongkorn University. (in Thai)

F{nnr :J:vnrufiu. 2551. "nt:finutfloi'uiiidaeiaqil

n'lrdo n1:nr:vi at tfi uril1rfeuufi ::lJ ttuu

fit fi unrx uu':v\nv:1selh3 lr[:ugfi av{ a lfi ur]. "

ivr urfiv{udin mrn cter:tJvrricufi Er d''le1es1

ivr urfironinrfifi1 T;l1fi \: n:nbJuriililrd'u.

31sa1sf,Umrs uRr5noralenonrsfr{ns Uri Sa aurufr a fiounarnu - s:ucrnu 2552

wn.ns. uwws v=unahg ns. 6aun& Snuwvrtfiryfta as. nntiuf Sf,matnanS

Assistant Professor Dr. Nopporn Chantaranamchoo received his Doctoral

Degree in Development Education from Srinakharinwirot University and Master

of Economics from Ghulalongkorn University. He is curently a lecturer in the

Faculty of Education, Silpakom University. His recent research includes community

economics and development education.

Dr. Taninrat Rattanapongpinyo 'received his Doctoral Degree':in Population

Education from Mahidol Universrty. He is currently a lecturer in the Faculty of

Management Science, Silpakorn University. His recent research inclqdes human

development.

Dr. Dechaphan Ratsasanasart received his Doctoral Degree in Business

Administration from Ramkhamhaeng University. He is currently a lecturer in the

Faculty of Engineering and Industrial Technology, Silpakorn University. His recent

research includes strategic management.

3'rsa,ls3u'lnrs un'r5naralsnonrsdrlnu UR gq ouiufi + t6ou4arnu - s:uc']nu 2557

X<rd?ul1tn1: nln?t'lr\tuqluY1{n1:rlnu1jvl

a,t 4uuvlfl?Jon?13I

n6uv6nu1fl1ani

iufi zs frumnr 2557

H0{ roir riuauulnrunl:[tt u uvlinralruillnl:

riuu nruudnrucfinurflrani (riruri'rvrirnrnritT fiuSruurlnr:finur)

dmuyrnruvdnurnrani fiuTu!ruafiuar.4unr:trfrriu:rtiariruiu{airla::rirualruit1n1: n1:

p.rrJuflizualruimnr:rj:vmiluytn?1:r?d'u nrlrJ:snrnnrusfinutorani ltvrivrurd'ufiarJrn: :ruavtdurrdluvU

ua{[ta?uu

lunr:d drnr{r {tirunran:1ar:d o:.ullr\: oiuvr:rirg toiuriuauulqrunl:$uttY'lit{alru

imnr: lunr:ur.ruul,riumnrruio-u Gor nr:ri'nru1n1:fierurqmonraninr:viottfiartt.:iruus::un{lvrfl:

rd a d.:r,rior n1iluu?yt1{rn:ugfioair.ra::irda:oliuri:ctrnuorr6eru (Devetoping Strategies for

Cutturat Tourism based on Creative Economy of Four Dvaravati Provinces toward ASEAN

community) m:ar:irrnr:tu'riyrurduvonr:drlvru fld a+ ariufi 4 (qarn:r-fiu:nau 2557) dloq'Lu

grurio4a rcr (n{ufi i) arrruquunraniuas#rnrnrani nuuonar:fi rruulT niold

<d:ii'aoa'{ror 15uutrtvt0 LU:qfl 0'l:ru1 [tasn1 tuunl:n0 !u

{tir arrran:rtr:d q:.uvtv{i {'uvr:rjrg

-1 \l il u , )rl li qni or'Mctl.o\qM1dhilt'\rNs\\ ^ , G / tu.. f,o_ror-twJ, J.r);,-nltsr \ o\ )\^l U,

lN o it r0\{h''Ntfls"^r'I"rn'sa'to l"tl

t \r 'ev'iao l"t'l

'{ il-lt^>orr'\'n 'i-,* J'-..

fnl\ttss""a,or^^'ertc / , 6:ro., r-1il-L{oc\^{\o}}:vq"};"- \qar.)) -t -A't'

<^ .16l U ,,i,\-".r Nrrdsnat"e{!.gor-,iu.rl) r-or, Tt TcT

gfron!45"-a): o-a 91

4n.o{r/o. V6t'd"u"nIz