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Das junge Magazin

Med

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ata

Rate Card No. 80 – Effective 1 October 2016

Süddeutsche Zeitung – Education Market

www.sz-media.deRate Card No. 80 – Effective 1 October 2016All rates in euros plus statutory sales tax (VAT) where applicable. For terms and conditions, go to www.sz-media.de/agb

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Süddeutsche Zeitung readers prioritise education Süddeutsche Zeitung readers are intellectually curious and possess an insatiable appetite for knowledge. Many of the Süddeutsche Zeitung’s readers pursue further education. This academi-cally-oriented demographic is represented about twice as much within the readership of the Süddeutsche Zeitung as in Germany’s national average (20% compared to 11% of Germany‘s total population).

Süddeutsche Zeitung Marketing ResearchPhone +49 89 / 21 83 - 82 68

Sources:Allensbacher Markt- and Werbeträgeranalyse (AWA) 2016IVW I/2016

Süddeutsche Zeitung readers

1.27 million individuals = 100%

A strong all-around

education is both

important and desirable

I am generally interested

in continuing my

professional education

I want and need to keep learning new things

Total population (14+ y/o)

69.24 million individuals = 100%

60%

55%

50%

77%

1.02 million readers

60%

790.000 readers

57%

750.000 readers

I look to further my education during my spare time

11% 20%

270.000 readers

No. 1: number of copies soldWith 363,285 copies sold daily from Monday to Friday and 469,902 copies on Saturday, the Süddeutsche Zeitung is the market leader among German quality daily papers (IVW I/2016). At 82% and 84% respectively, it has the highest percentage of subscription and single copy sales of all German quality dailies.

Mon.–Fri. Percentage Sat. Percentage

Subscription + single copy sales (of these E-Paper)

297,736 28,795

82 % 396,974 28,865

84 %

In-flight publication 34,303 9 % 41,089 9 %

Other sales(of these E-Paper)

31,246 18,324

9 % 31,839 18,312

7 %

Total 363,285 100 % 469,902 100 %


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The Education Market in Süddeutsche ZeitungSales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]

Submissions: www.sz.de/upload

Agency commission: 15%

Frequency discount Volume discount5% for 3,000 mm10% 12 advertisements for 5,000 mm15% 24 advertisements for 10,000 mm20% 52 advertisements for 20,000 mm

DeadlinesBildungsmarkt Thursday 11:00 a.m.(Education Market) Freely-placed two days prior toadvertisements publication dayBERuF & KARRiERE two weeks prior to (JOB & CAREER) publication day

Column widths Advertising section (8 columns) 1 column 45.0 mm2 columns 91.5 mm3 columns 138.0 mm4 columns 184.5 mm5 columns 231.0 mm6 columns 277.5 mm7 columns 324.0 mm8 columns 371.0 mmSpace between columns 1.5 mm

These rates apply exclusively to educational offers and corporate advertising from educa-tional institutions.

Bildungsmarkt (Education Market) The Education Market appears weekly in the weekend edition of the paper. It generally appears alongside the Politics, Business, Culture or Sports sections.

Publication day Rate/mm

Sectionals (classifieds, non-editorial) Weekend 8.80

Freely-placed advertisementsMinimum size: 1/4 page (1,056 mm) with the

right to publication in a subsequent issue

Mon. – Fri.Weekend

11.9013.70

BERuF & KARRiERE (JOB & CAREER)Our Job & Career section offers an ideal platform to highlight your brand and share upcoming events and recruiting announcements. A front-page advertisement makes for a smart and effective way to immediately grab your readers’ attention.

Page format in mm Placement Publication day Rate/mm

Strip advertisementw 371 | h 132

below text Weekend 13.25

Corner advertisement (1/4 page)w 183.5 | h 264

below or next to text

Weekend 13.25

Text (island) advertisementw 58.5 or 121

h 25 to 150

framed by texton at least three sides

Weekend 49.35


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The Education Market in Süddeutsche ZeitungSales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]


Closing deadlineWednesday of the week before publication

Copy deadlineFriday of the week before publication


SChulE uND hOChSChulE (highER EDuCATiON)Highlighting the latest in primary and higher education — as well as recent developments in educational policy — the weekly SCHulE & HOCHSCHulE (HIGHER EduCATION) editorial page is published every Monday.

Page format in mm Placement Publication day Rate/mm

Strip advertisementw 371 | h 132

below text Monday 11.90

Corner advertisement (1/4 page)w 183.5 | h 264

below or next to text

Monday 11.90

Text (island) advertisementw 58.5 or 121

h 25 to 150

framed by text on at least three sides

Monday 49.35

Featured topics in the SZ am Wochenende (weekend issue)

Publication dates Rate/mm

Studieren an privaten hochschulen(Studying at private universities)NEW! Wirtschaft studieren (Studying economics)

25 February 2017

1 July 2017

8.80

8.80

Freely-placed advertisementsMinimum size: 1/4 page (1,056 mm)

13.70

Text (island) advertisementw 58.5 or 121 | h 25 to 150

49.35


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lERNEN – The latest in Schools, universities and higher educationSales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]


Copy deadlineThree days after closing deadline


Frequency discount Volume discount5% for 3,000 mm10% 12 advertisements for 5,000 mm15% 24 advertisements for 10,000 mm20% 52 advertisements for 20,000 mm


The SZ supplement lERNEN explores new trends in teaching and groundbreaking learning concepts for students, scholars and young professionals alike. It features career guidance and advice about further education, as well as a showcase for universities, availa-ble courses and the latest educational programmes and training offerings.lERNEN is published on Thursday (net circulation: 363,285 copies, IVW I/2016) and frequently includes special in-depth reports from the field of education.

Publication dates Closing deadline

lERNEN XII 1 december 2016 22 November 2016

lERNEN I 26 January 2017 17 January 2017

lERNEN II 16 February 2017 7 February 2017

lERNEN III 16 March 2017 7 March 2017

lERNEN IV 6 April 2017 28 March 2017

lERNEN V 18 May 2017 9 May 2017

lERNEN VI 22 June 2017 13 June 2017

lERNEN VII 20 July 2017 11 July 2017

lERNEN VIII 14 September 2017 5 September 2017

lERNEN IX 12 October 2017 29 September 2017

lERNEN X 9 November 2017 30 October 2017

lERNEN XI 7 december 2017 28 November 2017

Rate/mm

lERNENEditorial pages + special reports

7.80

Freely-placed advertisements Minimum size: 1/4 page (1,056 mm)

11.90

Text (island) advertisementw 58.5 or 121 | h 25 to 150

49.35


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MBA & Executive MBAThe Master of Business Administration (MBA) programme offers an intensive in practical management skills. There are more than 200 such programmes in Germany alone. A guideline for interested students.

Bachelor & MasterMany of the newly offered curricula are geared at preparing students to meet global benchmarks and are particularly well-suited for vocational purposes.

Private and boarding schools Many parents have grown dissatisfied with the German public education system. While private and boarding schools offer an attractive alternative to these state-run institutions, a great deal of families continue to ask: How do I select the right school for my child?

in-work training More and more companies are embracing concurrent training programmes as a means to motivate employees and cultivate a highly qualified staff.

Study abroad in Austria Both bachelor’s and master’s level degree programmes are offered in all academic fields at more than 30 natio-nal and private universities.

lERNEN – Special reportsSales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]


Closing deadlineTuesday of the week before publication

Copy deadlineFriday of the week before publication

Rate/mm 7.80

For a further look at special reports, go to www.sz-sonderthemen.de

These rates apply exclusively to educational offers and corporate advertisements from educational institutions.

Publication dates

16 February 20176 April 201714 September 201712 October 2017

18 May 20179 November 2017

1 december 201626 January 201718 May 20177 december 2017

16 March 201712 October 2017

6 April 2017

16 March 2017

20 July 2017

7 december 2017

What next after high school graduation?Vocational training, higher education and other opportunities are outlined here to provide high-school graduates with insight into life’s next big steps.

Distance learning and digital educationAn increasing number of professionals are taking advantage of the wide range of available distance learning opportunities.

Prospects for healthcare and social work This sector shines as one of the most promising fields in terms of career opportunities. Training, degree programmes and further education programmes within this sector include sports medicine, nutrition, nursing care and social professions.


News & buzzPresenting the perfect blend of information and entertainment: Politics & Style; Business & (online)Culture; Love, Sex & Romance; Tech & DIY, Education & Career; Travel, Leisure, Parties – and everything in between.

Compelling & funEmotional human stories meet solid, well-researched content and the highest level of journalistic integrity: Our writers delight in telling dynamic stories and capturing the voice of today’s young generation.

Information & discussionAn online community curated and moderated by professional journalists, with the opportunity for readers to contribute their viewpoints.

Quality & standardsThe Süddeutsche Zeitung fully supports jetzt’s editorial staff of young, highly educated journalists, who uphold SZ’s excellent reputation for independent, fact-based journalism.

Young users & young editorsAs some of the best and brightest young journalists on the scene today, jetzt’s editorial staff shares the interests and speaks the language of its readers.

Cross-media & networkingjetzt’s content can be found at SZ online, Facebook, Twitter and in the print editions of the Süddeutsche Zeitung. And with a penchant for fascinating and specific human stories, jetzt offers advertisers the opportunity to more precisely reach their target audience.

The new jetzt!Sales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]

Technical supportPhone +49 89 / 21 83 - 99 05E-mail [email protected]/techspecs

Native-Advertising

Our advertising team will work hand-in-hand with you to conceptualise individual native advertising content. Presented as a Sponsored Post, native advertising is also exceptionally user-friendly.

This kind of advertisement is implemented digitally — the content is automatically visually optimised for both desktop and smartphone use, as well as for placement on the current website.

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Clever questions instead of precocious answers.

In addition to its regular online presence, jetzt appears in print four times a year. Young people on the precipice of adulthood and professional life make up the magazine’s target demographic.Each issue contains advice on higher education and jobs and careers, written by a young editorial team that understands the readers better than they do themselves.

Companies as well as educational institutions searching for young talent stand to profit most from advertising in jetzt.

The average reader: female and educated

62 %

38 %

62 % of jetzt readers are female, 38 % are male.

93 % have completed secondary school or college entrance exams.

Over 44 % are schoolchildren, students, or trainees.

93 %44 %

The jetzt primer

Distribution among school childrenIn March and September, around 30,000 copies are given to higher-level schoolchildren and those in graduating classes.

Distribution among university studentsIn April and October, nearly 20,000 copies are given to university-level and vocational schools.

Sales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]


Dates of publication6 March 201724 April 201718 September 201716 October 2017

Closing deadlineOne month before publication

Copy deadlineOne week after closing deadline

Source: jetzt-Study 2015; online survey; Based on the responses of 437 jetzt and jetzt.de readers


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jetzt-Magazin – Rates and formatsSales support and bookingPhone +49 89 / 21 83 - 82 73Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]



T: type area sizeB: bleed format (3 mm bleed margin)

Full-page ads on the cover pages alsoappear in the online app edition of jetztmagazine.

These rates apply exclusively to educational offers and corporate advertisements from educational institutions.

Page format in mm Placement Rate

2/3 page T: w 126 | h 246.5

B: w 137 | h 274

Inside pages 8,040

1/3 page vertical/horizontalT: w 61 | h 246.5 T: w 191 | h 82.5

B: w 72 | h 247 B: w 215 | h 100

Inside pages 4,440

1/4 page cornerT: w 94 | h 122

Inside pages 3,600

1/16 page vertical/horizontalT: w 45 | h 60.5 T: w 94 | h 29.5

Inside pages 1,050

Page format in mm Placement Rate

Full (1/1) pageT: w 191 | h 246.5

B: w 215 | h 274

Inside pages 2nd cover3rd cover 4th cover

10,740 12,36011,82012,900

1/2 page vertical/horizontalT: w 94 | h 246.5 T: w 191 | h 122

B: w 105 | h 274 B: w 215 | h 139.5

Inside pages 6,240

1/4 page vertical/horizontalT: w 45 | h 246.5 T: w 191| h 62

B: w 56 | h 274 B: w 215 | h 79.5

Inside pages 3,600

1/8 page vertical/horizontalT: w 45 | h 122 T: w 94 | h 59

Inside pages 1,920


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Süddeutsche Zeitung – Education PortalsSales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]


Discounts for programme profiles5% for 2 - 4 programme profiles10% for 5 - 8 programme profiles15% for 9 - 13 programme profiles20% for 14+ programme profiles

1) The 6-month runtime for a programme profile is only possible in conjunction with a university profile.

Programme profileEach SZ-generated programme profile includes:• a description of the programme and specialfeatures of the curriculum• one or two interviews with representatives of your choice • a list of the programme’s overall objectives• photos of the university• a photo of the contact person for applicants• schedule

Runtime Rate

6 months1

12 months24 months

7801,2502,250

Our Education Portals – carefully sorted by topic – allow you to accurately reach even small, specific target audiences from amongst the broad range of visitors to SZ.de. These portals are integrated into SZ’s digital offers in the career section. As a part of SZ.de, they receive frequent hits from search engines.

mba.sz.deAt www.mba.sz.de, graduate applicants are granted an inside look at various programmes’ course offerings and admissions information (e.g. demographics) as well as invited to discover how each program stands apart from other MBA programmes.

llm.sz.deApplicants interested in graduate programs in the law will find what they’re looking for at www.llm.sz.de. The site is tailored to postgraduate or continuing studies programmes in which candidates complete a Master of laws (ll.M.) or Bachelor of laws (ll.B.).

medienberufe.sz.deA solid education is the foundation for a career in media, advertising or IT. In Germany, a variety of educational opportunities provides a range of nuanced offers to help students reach their career goals. The education directory provides an overview.

university profile The university profile is generated by the Süddeutsche Zeitung and published on your institution’s overview page.

Runtime Rate

12 months24 months

1,5002,500


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Banner advertisements on bildung.sz.de Sales support and booking Phone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]


1) internet facts (AGOF) 2016 – 03 (Jan. - Mar. 2016)

SZ readers are passionate about education

Banner advertisements make it easy to reach individuals with a strong interest in education. This includes our readers, who believe that pursuing further education and making a living need not be mu-tually exclusive. In fact, the amount of Süddeutsche Zeitung readers who do so is nearly twice as high as Germany‘s national average.

With 10.34 million unique users/month1, SZ.de is one of the leading online news platforms among German national quality dailies.

Banner advertising in the Education PortalRuntime 4 weeksFormat width 895 pixels, height 250 pixelsRate 1,580

how to reach usSüddeutsche Zeitung gmbhHultschiner Strasse 8d - 81677 Munich/Germany

Postal addressSüddeutsche Zeitung GmbHd - 80289 Munich/Germany

AdvertisingPhone +49 89 / 21 83 - 90 72, - 81 40Fax +49 89 / 21 83 - 96 90 72E-mail [email protected]

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