ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently,...
Transcript of ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently,...
![Page 1: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/1.jpg)
1
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
HERZLICHEN DANKINFLUENCER MARKETINGERFOLGREICH UMSETZEN
![Page 2: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/2.jpg)
2
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
RIANI
• @Riani_Fashion
• #RIANI #RIANISTA
• 25 Tsd. Follower
INSTAGRAM AUFTRITT
![Page 3: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/3.jpg)
3
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
RIANIINSTAGRAM AUFTRITT
• Image
• Lookbook
• E-Com
• Runway
• Influencer
• Produkt
• Moods
![Page 4: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/4.jpg)
4
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
RIANIINSTAGRAM AUFTRITT
![Page 5: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/5.jpg)
5
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
RIANIINSTAGRAM AUFTRITT
![Page 6: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/6.jpg)
6
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
RIANIINSTAGRAM AUFTRITT
![Page 7: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/7.jpg)
7
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
RIANIINSTAGRAM FEED
![Page 8: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/8.jpg)
8
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
KENNE DEINE ZIELGRUPPE!INSTAGRAM INSIGHTS
![Page 9: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/9.jpg)
9
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
KENNE DEINE ZIELGRUPPE!
BUSINESS FASHION MOTHER &
DAUGHTER@fraukeludowig_official @fusunlindner
@vogueupmom &
@vogueupcall
![Page 10: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/10.jpg)
10
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
FRAUKE LUDOWIG
• Business Woman
• TV-Moderatorin
• 35 – 64 Jahre
![Page 11: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/11.jpg)
11
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
FÜSUN LINDNER
• Fashionista
• Bloggerin
• 25 - 44 Jahre
![Page 12: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/12.jpg)
12
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
ANGELIKA & CLARISSA HANEL
• Mutter und Tochter
• 18 - 54 Jahre
![Page 13: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/13.jpg)
13
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
KOOPERATIONEN
![Page 14: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/14.jpg)
14
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
WICHTIGE PUNKTE
• Authentizität
• Ausrichtung des Influencers
• Reichweite
• Produktpräsentation + Umfeld
• Konkurrenzprodukte
• Long-term Influencer Relations
KENNE DEINE Z IELGRUPPE
![Page 15: ERFOLGREICH UMSETZEN - DHBW Heilbronn · 2020. 10. 23. · we shot for FW20/21 campaign recently, and something I can't wait to start wearing myself! Although I won't be wishing for](https://reader035.fdokument.com/reader035/viewer/2022071501/6120933911a94f0b5715f685/html5/thumbnails/15.jpg)
15
INF
LU
EN
CE
R M
AR
KE
TIN
GM
ON
A B
UC
KE
NM
AIE
R
R IANI GmbH – Riani Platz 1 – D-73614 Schorndorf
www.r ian i .com
HERZLICHEN DANK!
MONA BUCKENMAIER
Head of Business Development (ppa.)
Tel.: +49 (0)7181-93884-815
Fax: +49 (0)7181-93884-40
E-Mail: [email protected]
Riani_Fashion RIANI – the official page RIANI – the official channel