Erfolgsmessung – ROI von Social Collaboration Erfolgsmessung – ROI von Social Collaboration Tobias Mitter, IBM Verse Service Leader, Social Business Center of Competence

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Direkt vs. indirekt

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Geschäftsbereiche überzeugen

Supplier Collaboration

1. Improve Margin

1.1 Reduce procurement

costs

1.2 Reduce operating costs

2. Manage Risk

2.1 Improve Follow-Up Cost

Calculation

2.2 Improve Supplier Ranking

and Rating

3. Increase Operational Efficiency

3.1 Improve Collaboration

3.2 Improve Time-to-procure

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Used for Quantitative Evaluation in this case *

•  Improve pooled procurement •  Better purchasing decisions based on accurate supplier

ratings

•  Reduce time spent on manual integration of procurement data for reports

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Examples from IBM’s Industry Experience

•  Foster continuous feedback from employee touch points with suppliers

•  Reduce time spent on submitting feedback with mobile apps

•  Reduce “black box” issues •  Increase efficiency of Procurement dialogues with business •  Improve access to relevant innovation from suppliers

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Mit Interviews + Industriebenchmarks zu solidem ROI

Analysis Initial Year 1 Year 2 Year 3

Benefits 0€ 423,000€ 896,000€ 896,000€

Cumulative Benefits 423,000€ 1,319,000€ 2,215,000€

Investment 600,000 € 282,519 € 282,519 € 282,519 €

Cumulative Investment 600,000 € 832,519 € 1.115.038 € 1.397.557 €

0.00 €

500,000.00 €

1,000,000.00 €

1,500,000.00 €

2,000,000.00 €

2,500,000.00 €

Y1 Y2 Y3

Benefits Investments

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Aufwand für Erfolgsmessung Aussagekraft für Kunden Genauigkeit

Balance

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Erfolgsmessung mit Disziplin

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Checkliste Erfolgsmessung

§ Direkte Benefits über Interviews, Fokusgruppen, User Stories finden

§ Komplexität der Erfolgsmessung mit eigenen Ressourcen ausbalancieren

§ Social Collaboration Metrics mit Business Metrics verbinden

§ Erfolgsmessung als Disziplin etablieren

Tobias Mitter, IBM Verse Services Lead, Social Business Center of Competence