FALL - WINTER 2012
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Transcript of FALL - WINTER 2012
FALL - WINTER | 2012
FALL - WINTER | 2012
Ein Bedarf erzeugt eine Idee … Auf ihrem Nachhauseweg von der Arbeit im Herbst 2004 passierte Michelle Romero etwas, das wahrscheinlich den meisten Frauen schon einmal erlebt haben – sie bekleckerte ihre Lieblingstasche. Entnervt von dem Gedanken, jetzt überall nach einem Ersatz suchen zu müssen und dann den gesamten Inhalt umräumen zu müssen, wünschte sie es gäbe eine Möglichkeit, nur die äussere Hülle der Tasche tauschen zu können. So kam sie auf die Idee, eine Handtasche mit wechselbaren Aussenhüllen zu entwerfen. Sie unterbreitete dem Unternehmer Corbin Church das Konzept. So entstand ein neues und einzigartiges Unternehmen mit dem Namen Miche® Bag
Und das alles begann mit einem Missgeschick! Sich nicht entscheiden zu können war noch nie so stylish
DE
Quand le Besoin Crée l’Idée… A l’automne 2004, de retour du travail, Michelle Romero fait ce qui arrive à beaucoup de femmes: elle renverse du café sur son sac à main préféré. Contrariée à l’idée de devoir le remplacer et d’en transvaser tout le contenu, Michelle préfèrerait pouvoir n’en changer que l’extérieur. C’est là qu’elle imagine un sac avec des covers interchangeables. Le concept fut ensuite confié à l’entrepreneur Corbin Church, et c’est ainsi qu’est née une nouvelle société, ayant pour nom Miche® Bag.
Et dire que tout a commencé par une tache de café ! Jamais l’indécision n’a été aussi stylée
FR A Need Creates an Idea… On the way home from work in the fall of 2004, Michelle Romero did something most women have done—she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement bag and then transferring all the contents, she wished there were a way to change just the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to entrepreneur Corbin Church, and a unique new company named Miche® Bag was born. And to think, it all started with a spill!
Indecision has never been so stylish
EN
Quando un bisogno crea l’idea … Nell’autunno del 2004, al rientro dal lavoro, a Michelle Romero capita ciò che probabilmente è accaduto alla maggior parte delle donne: rovescia del caffè sulla sua borsetta preferita. All’idea di doverla sostituire e di togliere il contenuto, Michelle avrebbe desiderato che ci fosse un modo per cambiare solo la parte esterna della borsetta. L’idea di creare una borsa con cover intercambiabili le venne subito in mente. Il concetto è stato sottoposto all’imprenditore Corbin Church, ed è così che nasce la nuova società che prende il nome di Miche® Bag
E pensare che tutto ciò è iniziato da una macchia di caffè! L’indecisione non è mai stata così elegante
IT
The Story
FALL - WINTER | 2012
Millions of good people throughout the world are suffering under the burden of extreme poverty, need and disease. Miche Home Office employees as well as the other coworkers internationally are rolling up their sleeves and making a difference in the lives of those less fortunate. Beginning in 2011 Miche is sponsoring a program called Project 6, an ambitious effort to do a yearly on-location humanitarian project in six continents over six years. In June, 2012, we headed to Ghana, West Africa to help complete a middle school for teenagers that we also funded. Thanks to the cooperation, the support and the conspicuous donations, we were able to make this project possible! The joy of the children, parents and the whole population was great!
Thank you all for your support!
Millionen von guten Menschen auf der ganzen Welt leiden unter extremen Armut, Not und Krankheit. Die Miche Mitarbeiter sowie die anderen internationalen Mitarbeiter machen den Unterschied im Leben der Leute, die unglücklich sind. Seit 2011 sponsert Miche ein Programm namens Project 6, ein ehrgeiziger Versuch, einen jährlichen Vor-Ort-humanitäres Projekt in sechs Kontinenten zu tun in 6 Jahren.Im Juni 2012 fuhren wir nach Ghana, West Afrika zur Vollendung eine Mittelschule für Jugendliche, dass wir finanziert haben.Dank der Zusammenarbeit, der Unterstützung und den auffälligen Spenden konnten wir dieses Projekt verwirklichen! Die Freude der Kinder, der Eltern und der gesamten Bevölkerung war grossartig!
Vielen Dank für Ihre Unterstützung!
3rd Project: Nepal 2013
FALL - WINTER | 2012
Want One? check out our web site: www.michebags.ch
MB7560MB1176
FALL - WINTER | 2012
Want One? check out our web site: www.michebags.ch
FALL - WINTER | 2012
Base Miche Bag
Classic Base Bag BlackMB4001
Prima Base Bag BlackMB7002
Classic Base Bag BrownMB4000
Petite Base Bag BlackMB5006
Classic Base Bag WhiteMB4003
Demi Base Bag BlackMB3001
38”
30.5”
13”
35.5”
24”
18”
15”
20”
10”
30”
14.5”
16.5”
30”
14.5”
16.5”
30”
14.5”
16.5”
FALL - WINTER | 2012
“Different Styles different sizes”
FALL - WINTER | 2012
Hope Red PetiteMB5126
Hope Red ClassicMB1182 Hope Red Demi
MB3109
Hope Red PrimaMB7566
Red Hope charm MB9701
A portion of our proceeds on every Hope Shell sold is donated to cancer research.
In 2010, Miche Chief Design and Production Officer, Jennie Platt,
was deeply inspired by the strong, courageous patients she met at the Huntsman Cancer Institute in Salt
Lake City. She set out to create a chic line of Shells that would reflect the
spirit of hope she saw in so many survivors’ faces as well as their
families’ and friends’—and the Hope Shell was born!
These are our Premium Shellswe simply call
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P
P
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Jennie Platt-Chief Design Officer
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
Hope ClassicMB1120
Hope PrimaMB7516
JOIN MICHE IN THE FIGHT AGAINST CANCER
It’s a beautiful way to make a difference!
A portion of our proceeds on every Hope Shell sold is donated to cancer research.
Each Hope Shell comes with a hang tag containing an original inspirational quote from a courageous Miche Representative facing the adversities of serious illness with strength and grace. This quote sustains and carries her through even the darkest times.It is our sincere hope that these quotes will uplift you and your loved ones as you face and overcome your own challenges—whatever they may be! The following six women’s quotes were selected to appear on Hope Bag hang tags in 2012, and their stories—in their own words—appear below. “Hope Lives” in each of these amazing ladies, and the Miche community thanks them for sharing with all of us.
P P
FALL - WINTER | 2012
HarlowMB3121
KinsleyMB3108
IvyMB3120
BeverlyMB3116
Demi Shell CollectionD
EMI
PETI
TEC
LASS
ICPR
IMA
ACC
ESSO
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MargaretMB3119 P P
NEW
NEW
NEW
NEW
NEW
C C C
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
MeganMB3122
SummerMB3117
KrisMB3115
DeidreMB3111
JoyannaMB3112
JanetMB3105
Demi Shell Collection
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P
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IPETITE
CLA
SSICPRIM
AAC
CESSO
RIES
C
C C
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GentryMB3113
MarthaMB3114
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PSharon
MB3103
LisaMB3104
KarieMB3106
ReynaMB3110
DawnMB3101
CeceilaMB3107
P
P P
P P
Demi Shell CollectionD
EMI
PETI
TEC
LASS
ICPR
IMA
ACC
ESSO
RIES
C
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
MargoMB5138 P
Petite Shell Collection
SkylarMB5141
AliceMB5128
ColeMB5139
NEWNEW
NEWNEW
CamilaMB5132
CindyMB5129
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CLA
SSICPRIM
AAC
CESSO
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P O C
C C C
FALL - WINTER | 2012
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AnjaliMB5133
LilyMB5140
MekennaMB5134
VeraMB5130
Petite Shell Collection
ClarissaMB5136
JeanMB5131
MollieMB5135 P
P
PCC
C C
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
HarperMB1196
RileyMB1194
ClaireMB1183
P
P P
NEWNEW
NEW
AshtonMB1190
NEW
Classic Shell Collection
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IPETITE
CLA
SSICPRIM
AAC
CESSO
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C
FALL - WINTER | 2012
DEM
IPETITE
CLA
SSICPRIM
AAC
CESSO
RIES
DEM
IPE
TITE
CLA
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PRIM
AAC
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SORI
ES
Classic Shell Collection
SherryMB1188
JanelleMB1187
CinthiaMB1185
P
P P
SilviaMB1180
StellaMB1154 L
RaquelMB1164 P
C!
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
ElianaMB1191
EbonyMB1184
VeronicaMB1186
NicoleMB1195 P
P
P
ReeseMB1181
CarlieMB1192
TammyMB1174
JanineMB1189
P
Classic Shell CollectionD
EMI
PETITEC
LASSIC
PRIMA
ACC
ESSORIES
C
C
C C
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KatyMB7581
ParkerMB7575
RobieMB7583
AdriannaMB7567
AmandaMB7577
Prima Shell Collection
NEWNEW
NEW
NEW
NEW
P
PP
O N
DD
DEM
IPE
TITE
CLA
SSIC
PRIM
AAC
CES
SORI
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C C
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
Prima Shell Collection
ShawnaMB7501
LacyMB7506
KarenMB7534 P
P
ValerieMB7553 P
RaeganMB7552
Tereasa MB7568
DanielleMB7517 P P
DEM
IPETITE
CLA
SSICPRIM
AAC
CESSO
RIES
CC
FALL - WINTER | 2012
FarrahMB7580
RihannaMB7569
KendalMB7571
MelanieMB7578
Prima Shell Collection
PP
DEM
IPE
TITE
CLA
SSIC
PRIM
AAC
CES
SORI
ES
ErinMB7511
DonnaMB7562
JaniceMB7572 PP
P C C
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
RosalynMB7570
NatashaMB7535
JocelynneMB7563
NeishaMB7573
Prima Shell Collection
P P
PP
A
DEM
IPETITE
CLA
SSICPRIM
AAC
CESSO
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DeannaMB7510
HillaryMB7512
LexiMB7503
C
C
C
FALL - WINTER | 2012
DEM
IPE
TITE
CLA
SSIC
PRIM
AAC
CES
SORI
ES
Prima Shell Collection
Laney PinkMB7514
OakleyMB7504
GraceMB7522
MorganMB7565 P
L
C
C
PremiumClassic LPC N DOLuxe november decemberoctober! Limited
FALL - WINTER | 2012
DEM
IPETITE
CLA
SSICPRIM
AAC
CESSO
RIES
LaurieMB7558
When you add an Urban Shell to a standard Big Base—voilà! You now have an Urban Bag—wear it back-pack style or over the shoulder. It’s as beautiful and flexible as you are!VERSATILITY NEVER LOOKED SO CHIC!
ChelseyMB7557
DelilahMB7525
Diaper included
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GYM-BABY BAGS
FALL - WINTER | 2012
Miche Bag è stata creata non solo per poter cambiare l’aspetto della vostra borsetta, ma anche per poter cambiare la cover qualora quest’ultima si fosse sporcata. Certo, non ogni piccola macchia richiede necessariamente l’acquisto di una nuova cover. In un simile caso, puoi pulire la borsa o la cover con un panno umido. Miche: il modo migliore per conservare le vostre cover!Piegate le cover una volta (come nel loro imballaggio originale) o riponetele in posizione piatta. Non piegatele in tre parti, poiché ciò causa ondulazioni al materiale e creerebbe uno spazio sul fondo a livello della base. Quando accatastate le vostre cover, alternate la direzione dei piedini di metallo, per evitare rientranze sulla cover adiacente.La borsa Miche Bag è concepita in modo che si possa estendere. Tuttavia, se constatate che i lati della vostra borsa si deformano, significa che la riempite in modo eccessivo. Le borse Miche sono realizzate con un materiale chiamato PU (similpelle). Una dellecaratteristiche di questo materiale è la potenzialità di trasferimento di colore da una cover all’altra. Nel riporre le vostre cover, vi consigliamo di inserire un fazzoletto o un tessuto come protezione tra una cover e l’altra. Le cover possono anche essere danneggiate dal calore o dall’umidità. Assicuratevi quindi che siano conservate a temperatura ambiente.
Le Miche Bag a été créé non seulement pour pouvoir modifier l’apparence du sac, mais aussi pour pouvoir changer le cover lorsqu’il est sale. Chaque tache ne requiert pas forcément l’achat d’un nouveau cover, donc lorsque celui-ci est un peu sale, vous pouvez nettoyer le sac ou son cover à l’aide d’un linge humide.
Le Miche “Organizer” est la solution idéale pour ranger vos covers!
Vous pouvez plier vos covers en deux (comme dans leur emballage d’origine) ou les laisser à plat. Ne les pliez pas en trois car le matériau gondolerait et cela ferait un creux au niveau de la base. Rangez vos covers en alternant le sens des pieds métalliques, afin d’éviter toute marque sur le cover voisin.
Le Miche Bag est conçu pour se détendre ; toutefois, si vous trouvez que les bords de votre sac se déforment, cela signifie que vous le remplissez trop. Certains covers Miche sont fabriqués en PU (similicuir), un matériau qui peut facilement des traces de couleur sur les autres covers. Ainsi, lorsque vous les rangez, placez une protection entre chaque cover (par exemple une serviette en papier ou un tissu doux). Les covers sont également sensibles à la chaleur et à l’humidité, c’est pourquoi il est important de les conserver à température ambiante.
Die Miche Bag Tasche wurde nicht nur entworfen, um den Look der Tasche verändern zu können, sondern auch damit mal die Hülle bei Verschmutzungen austauschen zu können. Uns ist bewusst, dass nicht jede kleine Verschmutzung den Kauf einer neuen Hülle erforderlich macht. In einem solchen Fall können Sie die Tasche oder die Hülle einfach mit einem feuchten Tuch abwischen.Der Miche Organizer ist die beste Möglichkeit, Ihre Hüllen aufzubewahren!Sie können Hüllen einmal falten (wie in der Originalverpackung) oder liegend aufbewahren. Falten Sie die Hüllen bitte nicht weiter, da dies Falten im Material und ein Spalt am Boden verursacht. Wechseln Sie beim Stapeln Ihrer Hüllen die Ausrichtung der Metallfüsse, um Druckstellen an den angrenzenden Hüllen zu vermeiden. Die Miche Bag ist so konstruiert, dass sie sich dehnen kann. Wenn Sie aber feststellen, dass die Seiten Ihrer Tasche die Form verlieren, überlasten Sie die Tasche. Einige Miche-Hüllen bestehen aus PU-Material. Dieses Material kann Farbe von einer Hülle auf eine andere übertragen. Wir empfehlen, beim Stapeln der Hüllen jeweils ein Taschentuch oder ein Stofftuch als Schutz dazwischen zulegen. Diese Hüllen können auch durch Hitzeeinwirkung und Feuchtigkeit beschädigt werden und sollten daher bei Zimmertemperatur aufbewahrt werden.
The Miche Bag was created so that consumers could not only change the look of their bag, but could also switch out their shell if it became dirty. We realize that not all spills require the purchase of a new shell, so if your shell becomes slightly soiled, you may wipe the bag or shells with a damp cloth.
The Miche Organizer is the best way to store your shells!
When storing your new shells you will want to fold them over once (as they were in the original packaging) or lay them flat. Do not fold them in thirds as this will cause the material to ripple and create a gap at the bottom edge of the base.
You will want to alternate the direction of the metal feet when stacking your shells to avoid any indentations on the adjacent shell.
The Miche Bag is designed to expand, however, if you find the sides of your bag are losing shape, you are overstuffing your bag.
Some Miche shells are made with a material called PU, one of the characteristics of this material is the potential to transfer color from one shell to another. You will want to place a protective barrier such as tissue paper or fabric in between shells when stacking. These shells can also be affected by heat and humidity so make sure that you store them at room temperature.
Basic care instruction
FALL - WINTER | 2012
PUBLIC PRISE LIST
ITEM N° DESCRIPTION CHF 4000 / 4001 / 4003................................................................................Classic Bag Base (Black, Brown, White) 57.005006 ....................................................................................................... Petite Bag Base Black 28.003001 ....................................................................................................... Demi Bag Base Black 62.007002 ....................................................................................................... Prima Bag Base Black 59.00
ITEM N° DEMI COVER CHFC ............................................................................................................. Cover Classic 62.00P ............................................................................................................. Cover Premium 69.00L ............................................................................................................. Cover Lux 76.00
ITEM N° PETITE COVER CHFC ............................................................................................................. Cover Classic 19.50P ............................................................................................................. Cover Premium 25.50
ITEM N° CLASSIC COVER CHFC ............................................................................................................. Cover Classic 35.00P ............................................................................................................. Cover Premium 39.00L ............................................................................................................. Cover Lux 49.00
ITEM N° PRIMA COVER CHFC ............................................................................................................. Cover Classic 59.00P ............................................................................................................. Cover Premium 64.00L ............................................................................................................. Cover Lux 69.00
ITEM N° ACCESSORIES CHF9001C .................................................................................................... Short Handles 17.005300 ....................................................................................................... Long Handle 10.009012 / 9013 ........................................................................................... Chain Handles black/brown (pairs) 23.009016 ....................................................................................................... Purse Organiser 15.009022 / 9023 ........................................................................................... Long Strap black/brown (pairs) 15.009027 ....................................................................................................... Carabiner kit (6 pcs) 17.009028 ....................................................................................................... Caribiner big (pairs) 12.009029 / 9030 ........................................................................................... Adjustable Long Strap black / brown 25.009031 ....................................................................................................... Quick Clip Shoulder Strap 19.009032 ....................................................................................................... Closet Organizer 41.009038 / 9039 / 9040 ............................................................................... Cream / Croc / Knot Fashion Handles 24.009046 ....................................................................................................... Closet Organizer Big 49.00“9085 / 9086 / 9088 / 9701 / 9702 / 9704” ........................................ Charmer 22.009096 ....................................................................................................... White Linked Handles 21.009098 ....................................................................................................... Rope Handles 21.00“9104 / 9105/ 9106/ 9107/ 9108/ 9109/ 9110” ................................. Wallets 39.00“9250/9251/9252/9253/9255/9256/9257/9258/9259” ..................... Coin purses 16.00“9301/9302/9304/9305/9501/9502” .................................................. Hip bag 55.009601 ....................................................................................................... Black Pockette 18.50
FALL - WINTER | 2012
CharmerD
EMI
PETI
TEC
LASS
ICPR
IMA
ACC
ESSO
RIES
StormMB9085
RavenMB9704
CarmenMB9702
MysticMB9088
TigerMB9086
KarenMB9251
LisaMB9255
RobinMB9252
AbbieMB9250
LolaMB9256
KarieMB9253
MargoMB9258
KikiMB9259
SkylarMB9257
Coin Purse
D
NEW
NEW NEW
O
PremiumClassic LPC N DOLuxe november dicemberoctober! Limited
FALL - WINTER | 2012
Black MB9104
Bronze Leopard MB9108
Neutral Snake MB9110
Fuchsia MB9106
Bone MB9105
Yellow MB9109
WalletD
EMI
PETITEC
LASSIC
PRIMA
ACC
ESSORIES
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The New MICHE Hip BagsD
EMI
PETI
TEC
LASS
ICPR
IMA
ACC
ESSO
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MorganMB9301
NinaMB9304
JaylaMB9305
WillowMB9501
StellaMB9302
AimeeMB9502NEW
NEWO
N
PremiumClassic LPC N DOLuxe november dicemberoctober! Limited
FALL - WINTER | 2012
Accessories
Closet Organizer(stores 13 Classic/Petite Shells)
MB9032
Closet Organizer(stores 6 Prima/Demi Shells)
MB9046
20 cm
13 cm
Purse OrganizerMB9016
Pockette Black(only for Classic base bag)
MB9601
NEW
DEM
IPETITE
CLA
SSICPRIM
AAC
CESSO
RIES
FALL - WINTER | 2012
Knot Fashion Handles(red)
MB9040
rope handles black (black)MB9098
Accessories
Long HandleMB5300
Croc Fashion HandlesMB9039
Cream Fashion HandlesMB9038
White linked HandlesMB9096
50 cm
50 cm
50 cm
75 cm
120 cm
50 cm
DEM
IPE
TITE
CLA
SSIC
PRIM
AAC
CES
SORI
ES
FASHION HANDLES
Carabiner Big (5 cm)MB9028
Carabiner kit (3,5 cm)MB9027
NEW
FALL - WINTER | 2012
FASHION HANDLES 57 cm
Accessories
Quick Clip Shoulder Strap(black)MB9031
Adjustable Long Strap (black)MB9029
Adjustable Long Strap(brown)MB9030
107 cm
117 cm
117 cm
Long Strap(black)MB9022
Long Strap(brown)MB9023
Short Handles(black)
MB9001C
75 cm 75 cm
Chain Handles(brown)MB9013
Chain Handles(black)MB9012
57 cm
41 cm
DEM
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CLA
SSICPRIM
AAC
CESSO
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FALL - WINTER | 2012
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