Sinchani GuhaLevel 0

Section B

ABOUTGiorgio Armani is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975. Soon after by 2001, he was claimed to be one of the most successful fashion designer.  He is credited with pioneering red-carpet fashion.Armani was born in the northern Italian town of Piacenza, where he was raised with older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani.Armani’s childhood dream was to be a doctor. In the 1950s, he attended medical school, but had to leave for two years for the military. There, he worked in the hospital, where he realized that he did not want to be a doctor. After the army, he went to work in a department store in Milan called La Rinascente. He worked primarily in the menswear department, gaining experience. He floated from store to store through the 1970s. Around1973, he began doing freelance design work for fashion houses, and his work was so impressive that he was featured in Florence runway show.

 In 1974 Giorgio Armani held his first show in his name where his menswear collection of informal fashion blazers were presented. In 1975 Giorgio Armani launched his own fashion label with ready to wear women’s wear and Armani junior, his children’s line. In 1979 he started his “Mani” collection for less expensive wear for woman, and “Le i Collezione”, his menswear collection for men. During the same year Armani designed clothes for actor Richard Gere, where Gere starred in o the movie “American Gigolo” in which Armani’s designs were implemented into. Giorgio Armani was counted as one of the top leading fashion houses’ by the end of the decade. Armani’s friend and enthusiastic partner Sergio Galeotti died from cancer in 1985, leaving Armani his 50% interest in the firm, as well as to take total control of both the design and business aspects of his fashion empire. Armani expanded into a range of different sectors like lifestyle, cosmetics, sportswear, food and dining (Armani Caffé and Armani Dolci), the automobile industry (in collaboration with Mercedes Benz) and even the hotel business, and the Giorgio Armani fashion house became internationally renowned as a symbol of Italian luxury. The decade was known for it’s a designer jeans, Armani launched Emporio Armani in 1981 which was a designer jean line, which was a lower price version of the flagship line. . This new embodiment of the fashion house as prestigious and elite pushed the brand to launch an haute-couture line, Armani Privé.

In 1975, Giorgio Armani introduced his first menswear pieces: supple bomber jackets made from leather treated like cloth.

SPRING 2016 COUTUREARMANI PRIVÉ

Thank You