Guia 2 Abozaglohenry

8/12/2019 Guia 2 Abozaglohenry

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GUIA No 2

SANDRA PATRICIA ORTIZ ACOSTA

HENRY ABOZAGLO GONZALEZ

UNIVERSIDAD EAN

FACULTAD DE ESTUDIOS A EN AMBIENTES VIRTUALESADMINISTRACION DE EMPRESASINGLES DE NEGOCIOS

BOGOTA2014


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GUIA No 2


LVARO HERNN AMAYA GOYENECHE

UNIVERSIDAD EAN

FACULTAD DE ESTUDIOS A EN AMBIENTES VIRTUALESADMINISTRACION DE EMPRESASINGLES DE NEGOCIOS

BOGOTA2014


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CONTENIDO


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ACTIVITY

Learning purposeGet familiar with business vocabulary and basic grammatical structures.

Deliverable work

Autonomous work to be uploaded to the virtual portfolio.

Quality criteria

1. Assessment by the tutor when grading activities according to the rubrics used

for portfolios.

2. Assessment by a classmate when grading activities according to the rubrics

used for portfolios.

1.1 Vocabulary1.1.1 Develop the activities proposed in Tell me More for this section. Go to

http://www.tellmemorecampus.com/

1.1.2 Open your Market Leader book on page 37 and develop exercises A to D

on travel details (use tracks 1.55-1.58 in your CD to develop these

exercises).

Page 37 (A- D)
http://www.tellmemorecampus.com/http://www.tellmemorecampus.com/http://www.tellmemorecampus.com/


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1.1.3 Now open your Market Leader book on page 45 and develop exercises A to

G on eating out matters.

Page 45 (A- G)


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1.1.4 On page 53 of your Market Leader book, develop exercises A to D on

choosing products.

Page 53 (A- D)


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1.1.5 Develop exercises A to C on page 56 of your Market Leader book.

Pag 56 (A-C)


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1.1.6 Go over learning object 1 and play the Hangman Game.


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1.2 Grammar

1.2.1 Develop the activities proposed in Tell me More for this section. Go to

http://www.tellmemorecampus.com/

1.2.2 Open your Market Leader book on pages 38 and 39: Develop exercises A

to F of Language Focus 1.

Pag 38- 39 (A-F)


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1.2.3 Open your Market Leader book on page 41: Develop exercises A to C of

Language Focus 2.

Pag 41 (A - C)


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1.2.4 Now go over exercises A and B on page 47 of your Market Leader book

about some/any.

Pag 47 (A-B)


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1.2.5 Develop exercises A to C on page 48 of your Market Leader book about

countable and uncountable nouns.

Pag 48 (A - C)


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1.2.6 Complete exercises A to D on page 55 and A to B on page 57 of your

Market Leader book.

Pag 55 (A - D)


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Pag 57 (A - B)


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2.1 Reading

2.1.1 Open this videohttp://goo.gl/wtZb7G

2.1.2 Go over learning object 2 to get familiar with 10 tips to improve reading skills,

and create a diagram based on the video and the learning object to remember

them. Now put them into practice!

2.1.3 Develop exercises A to F on pages 40 and 41 of your Market Leader book.
http://goo.gl/wtZb7Ghttp://goo.gl/wtZb7Ghttp://goo.gl/wtZb7Ghttp://goo.gl/wtZb7G


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2.1.4 Read article India likes fast-food chains on page 46 of your Market Leaderbook and develop exercises A to D.

Pag 46 (A - D)


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2.1.5 Open your Market Leader book on page 54, read article Uniqlo: a global

success story, and develop exercises A to F. Send these exercises in the Word file

corresponding to Study Guide 2. DO NOT take photos of the pages and paste

them on the Word file; you have to type these exercises (including theinstructions).


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Pag 54 (A - F)

A. Before you read the article below, discuss these questions.

1. What global fashion companies do you know?

Tommy Hilfiger - guess

2. Which are the most successful in your country?

Channel

Sara

3. What do you know about Uniqlo, the global fashion retailer?

Nothing

B. Match these words (1-6) to their meanings (a-f).

1. expansion2. strategy

3. relaunch

4. flagship store

5. hire

6. collection

a) employ someone to do a jobb) when something gets bigger in size

c) clothes produced by a designer for the

season

d) introduce something new again

e) a detailed plan for achieving something

f) a company's main store, often big and in

an important shopping area

C. Read the article quickly and underline these numbers and dates. Then say

what they refer to.

1. 1984:Tadashoi Yani, the founder of Uniqlo, is Japan's richest man. That's not bad

for someone who started with a single store in Hiroshima in 1984

2. 2003:

In 2003, Uniqlo closed most of the stores.

3. 2005:

In 2005, Yani changed strategy. The new strategy was to open large stores

in major cities around the world

4. November 2006:

The relaunch of Uniqlo began in November 2006 with the opening of a

flagship store in New York

5. April 2009:

Yani also hired the German designer Jil Sander in April 2009

6. 49.8 bn

In 2010, Uniqlo made profits of 49.8 bn.

7. 64

In 2007, the company had 26 stores across Asia. The number increased to

64 at the end of 2010.

D. Decide whether these statements are true (T) or false (F). Correct the falseones.


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1. In the 1990s, Japan was Uniqlo's main market. (T)2. Uniqlo had a lot of success when it entered the UK market in 2001.

(F)It started with stores in the UK in 2001. It didn't work. Most of the

stores were too small and in the suburbs of cities.

3. Yani's new global strategy was to open big stores in important cities.(T)

4. At the end of 2008, Uniqlo had 92 international stores.(T)5. Yani hired Jil Sander to design all Uniqlo's clothes.(T)6. Uniqlo opened 64 stores in Asia between 2007 and 2010.(T)

E. Look through the article and find the missing verbs.

1. Uniqlo grewquickly in japan during the 1990s.

2. Over the next two years, the number of international stores Went upfrom 54 to 92

3. The number (of stores) increasedto 64 at the end of 2010.

What do the verbs have in common?

The verbs have in common that are of the past simple

F. What makes a business successful? Put these points in order for you. Add

other points to the list.

Having clear strategy and plan

Ability to learn from mistakes

Hard work

Money

Personal contacts

Luck

Get organized

Analyze Your Competition

Understand the Risks and Rewards

Be creative

Stay Focused

Prepare to Make Sacrifices

Provide Great Service

Be Consistent

2.2 Listening

2.2.1 Open your

Market Leader book on page 38 and develop exercises A to C on listening.


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Pag 47 (A - B)

2.2.3 Develop exercises A to C on page 56 of your Market Leader book.

Pag 56 (A - C)


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2.2.4 Check your answers by reading the audio scripts on pages 161, 162 and

163.

2.2.5 Open this video http://goo.gl/vR36dm and answer the questions as follows in

the Word file to be delivered:

1. According to John, what is e-commerce?

Answer: E-commerce is important thing for businesses think about obviously

2. How many categories of service need to be done in order to run an effective

e-commerce channel?

Answer: The sixth category

3. What is the purpose of having customer service staff?

Answer:ever people to purchase from the web site an issue or a concern with

going to be able to reach a customer, have a customer care capability.4. What does empower the e-commerce site?

Answer: Marketing the Products and services

5. What is the purpose of using photographs?

Answer: the images help generate greater recall of products purchased

through this channel, the images must be striking and very good quality.

6. What is the strategy Mr. Tomich considers the most significant one?

Answer: Having a good customer service, have very good pictures of the

products to sell.

7. According to John, are the strategies negotiable?


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Answer: I totally agree with this marketing strategy, since from your own home

you can start a very profitable business without much budget, you only require

a technology platform and creativity.

3.1 Speaking and writing

3.1.1 Enter Forum 1 and follow the instructions to participate.

3.1.2 Meet a classmate online and go over case study 4 on page 43 of your

Market Leader book. Then develop tasks 1 and 2.

Case study 4 Pag 43 (1-2)

CD1.63 Listen to the conversation. The conference organiser from JooC Designs

makes a request to the Conference Centre. Note down what she wants.

1. Work in pairs. You are the Manager and Assistant Manager of the

Conference Centre. Discuss these questions.

Which meeting room do you want to offer each company?

Want ofecer to every factory in the gretting room, depend of the

needs that every customer has.

What will you say to the conference organiser at JooC Designs?

The conference organizer at JooC designs tray to find a rommwith more capacity for the personal.

Is there a problem with the seminar rooms? If so, how can you

solve it?

If you look reflected the problem because the inicial reserve was

for less people and last hours decide invited more form of solve is

that of the factory with reunions.

8. The Manager of the Conference Centre telephones the conference

organiser of each company. The Manager offers each organiser a

meeting and seminar room, and discusses any problems. Role-play the

telephone calls. Take turns playing the role of the Manager and

conference organiser.

We can offer you the. Room. It has a seating capacity of 100.

There is a large screen, butthe events room doesnt has wi-ficonexion and cafeteria zone but it has a free space with apanoramic beautiful sigth and the pool area the room is in the 14 thfloor and it offered a 200 people capacity with the maximum

confort and luxurius.


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3.1.3 Develop exercise C on page 47 of your Market Leader book. Write your

conclusions.

Pag 47 (C)

Work in pair. How would you plan a meal for a mixed group of nationalities?

We can say that it is necessary to know which foods they like and do not like, if

there is any person in the group with food allergies, and have the best power to

understand everyone

Take an afternoon to select your dishes. Think of all the ingredients you need and

write. Consider those small details that can happen to you as glasses, ice and

tablecloth. Organize your shopping list for not spending three days at the

supermarket.

The most important thing for success is to choose a complicated dish that is your

cover letter and prepare simple accessories to complement it. It may be turkey orleg, but also you could select as saucer star dessert.

3.1.4 Open your Market Leader book on page 59 and read case study 6. Record

discussion of tasks 2, 3 and 4. Use http://goo.gl/7TeSVh or http://goo.gl/vOhbS4 to

record the discussion, and then paste the link on the Word file to be delivered

indicating the names of team members.

Case study 6 Pag 59 (2, 3 - 4)

2. Tell each other about your products and complete the chart below for theother two products.

3. In groups, discuss the products. Decide which one the company should buy

for its stores, with your reasons.

4. Present your group's decision to the rest of the class. Give reasons for your

choice.

Link:http://vocaroo.com/i/s0LPLnw1eh6d

From:[email protected]

To: info@ toysunlimited.com

Subject: Broaden information about RC1 SPACESHIP TOY

Dear Mr Thomson

We are really interesting in buying it. So we need a catalogue of the RC1 SPACESHIP

TOY, the price list and a sample to make a product trial with a few little customers at the

store.

I also need to know how many days the order would take a place.

I appreciate your information.

Best regards,

http://vocaroo.com/i/s0LPLnw1eh6dhttp://vocaroo.com/i/s0LPLnw1eh6dhttp://vocaroo.com/i/s0LPLnw1eh6dhttp://vocaroo.com/i/s0LPLnw1eh6d


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Important: although the instruction in the book says the exercise must bedeveloped in group of three students, please do it in pairs (so that StudentA, B or C can be omitted).

3.1.5 Go over learning object 3 and get familiar with punctuation marks (part 1).

Do not forget to develop the exercises at the end of the explanation.

3.1.6 Develop the writing activity on page 59: write a formal email (not exceeding

one page long) to the manufacturer of one of the products and ask them to send

you a catalogue, price list and sample of the product you are interested in (find

also about their delivery date if you place and order). Finally, include this writing

activity in your Word file to be delivered (please do not paste texts as images; type

them).

Page 59

Dear NP Innovations,

Yours sincerely I am very interested in any of the company's products, I think his

experience in the market and appreciation I make my company want to purchase

some of their products. I request you to please send me through an email list of

sports products that are driving this season, further desire that I report on the sales

prices you have to reach a commercial agreement with you and start big business.

Finally I would ask you to confirm the dates of delivery of products to get startedwith the marketing of these.

I remain attentive to their comments,

Best Regards

Sandra Ortiz

Recommendation: all the instructions to write a formal email are on page 126 of

your Market Leader book.

4.1 Final project (Stage 2)

4.1.1 Work in the same groups of 3 or 4 people (of study guide 1).

4.1.2 Look for all the information of the most representative product of the

company you chose in Stage 1 of this project and put such information in a prezi

presentation (or in a similar tool -other than Power Point).


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4.1.3 Design a marketing strategy to sell this product to your classmates (use any

collaborative and interactive tool to present this information -time lines, prezi,

graphs, inphographics, etc.).

4.1.4 Put this information in your blog and paste the link of your blog on the Word

file.

http://inglesean.blogspot.es/

4.1.5 In the face to face session, you and your group will deliver a 30-40 minute

formal oral presentation. Although you will be allowed to use support material for

this presentation (your blog), you will not be allowed to read all the information.

Link: http://prezi.com/nya4wkjs10-

p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-

nya4wkjs10-p&rc=ref-82947863#31_30863873
http://prezi.com/nya4wkjs10-p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-nya4wkjs10-p&rc=ref-82947863#31_30863873http://prezi.com/nya4wkjs10-p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-nya4wkjs10-p&rc=ref-82947863#31_30863873http://prezi.com/nya4wkjs10-p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-nya4wkjs10-p&rc=ref-82947863#31_30863873http://prezi.com/nya4wkjs10-p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-nya4wkjs10-p&rc=ref-82947863#31_30863873http://prezi.com/nya4wkjs10-p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-nya4wkjs10-p&rc=ref-82947863#31_30863873http://prezi.com/nya4wkjs10-p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-nya4wkjs10-p&rc=ref-82947863#31_30863873http://prezi.com/nya4wkjs10-p/present/?auth_key=kgxqdt3&follow=jw9xgiyatu4p&kw=present-nya4wkjs10-p&rc=ref-82947863#31_30863873

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