Instagram Kampagnen - golden rules & brilliant cases #AFBMC
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Transcript of Instagram Kampagnen - golden rules & brilliant cases #AFBMC
![Page 1: Instagram Kampagnen - golden rules & brilliant cases #AFBMC](https://reader031.fdokument.com/reader031/viewer/2022030223/58822d1c1a28ab52368b64c1/html5/thumbnails/1.jpg)
INSTAGRAM KAMPAGNEN –
GOLDEN RULES & BRILLIANT CASES
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„2017 IST INSTAGRAM DAS FACEBOOK VON HEUTE!“
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ABER OHNE FACEBOOK TAB APPS
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7 ECKPFEILER VON INSTAGRAM KAMPAGNEN
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I. INSTAGRAM CONTENT & BILDSPRACHE
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“Stock Fotos haben auf Instagram nichts zu suchen”
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Produkte sind kein Problem.
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Die Präsentation entscheidet.
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Das Motiv gibt den Ton an.
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II. EINBINDUNG DER INSTAGRAM COMMUNITY
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“INSTAGRAM IST EINE GROSSE COMMUNITY”
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User Generated Content einsetzen.
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Verbindungen aufbauen
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Eine Geben und Nehmen!
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Die Inhalte sind da. Nutzt sie!
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Die Community-Perspektive
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III. EINSATZ VON INSTAGRAM FEATURES
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Tags als Alternative zu Links
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Tags als Alternative zu Links
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“Kurzweilige Unterhaltung”
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Tags als Alternative zu Links
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Tags als Alternative zu Links
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Exklusive Infos via Instagram Direct
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IV. VERSTÄNDNIS UND RICHTIGER EINSATZ VON HASHTAGS
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“HASHTAGS STEHEN FÜR THEMEN”
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Menschen sprechen über Themen.
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“HASHTAGS STEHEN FÜR UNTERNEHMEN”
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Menschen sprechen über Marken.
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“HASHTAGS ERHÖHEN DIE SICHTBARKEIT.”
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Marken profitieren von Themen
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“DENNOCH VERZICHTEN VIELE UNTERNEHMEN AUF HASHTAGS”
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“KAMPAGNENHASHTAGS BENÖTIGEN EINE AUSSAGE”
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Was sagt der Hashtag aus?
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Hashtags mit Markenbezug
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Prägnante Hashtags etablieren.
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VI. KOOPERATIONEN MIT INFLUENCERN
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Influencer bieten Reichweite & Relevanz
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Influencer erstellen großartige Inhalte
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Influencer sind kreativ
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Influencer sind kreativ
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Inhalte für eigene Kanäle verwenden
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“ES GIBT AUCH TIERISCHE INFLUENCER”
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Hunde gehen immer!
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V. CROSSMEDIALE KOMMUNIKATION DER KAMPAGNE
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VII. GEZIELTER EINSATZ VON INSTAGRAM ANZEIGEN
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“DIE RICHTIGEN NUTZER MIT DER RICHTIGEN BOTSCHAFT
ERREICHEN”
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Hashtags in ADs kommunizieren.
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“KLARE KOMMUNIKATION DER KAMPAGNE”
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Erklärbär spielen
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“KEIN PLANLOSES SCHALTEN, SONDERN TARGETINGOPTIONEN
VOLL AUSSCHÖPFEN”