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Jahrestagung der Wissenschaftlichen Kommission Technologie, Innovation und Entrepreneurship (TIE) 2018

des Verbandes der Hochschullehrer für Betriebswirtschaftslehre e.V.

Tagungsort 19. & 21.09.2018: Kühne Logistics University

Großer Grasbrook 17 20457 Hamburg

Tagungsort 20.09.2018: International Campus for Green Technologies (ICGT) Harburger Schloßstraße 6-12

21073 Hamburg Treffpunkt im Auditorium Hertz

Bei Fragen: konferenz@tie2018.hamburg

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KURZÜBERBLICK Mittwoch, 19.09.2018 Kühne Logistics University, Großer Grasbrook 17, 20457 Hamburg 15:00 – 17:30 Uhr Vorprogramm „Erfolg mit Drittmitteln: BMBF, DFG und EU“ ab 18:00 Uhr Informelles „Get-Together“

Gröninger Privatbrauerei, Willy-Brandt-Straße 47, 20457 Hamburg

Donnerstag, 20.09.2018 International Campus for Green Technologies, Harburger Schloßstraße 6-12, 21073 Hamburg

09:00 – 09:30 Uhr Empfang und Anmeldung im Foyer des ICGT 09:30 – 17:30 Uhr Tagungsprogramm: 09:30 – 10:30 Uhr Session 1 (Begrüßung, Vorstellung & Gastvortrag) 10:45 – 12:00 Uhr Session 2 (Slots 1-3) 12:00 – 13:30 Uhr Mittagspause im Silo 16 13:30 – 14:00 Uhr Session 3 (Best Practice Session) 14:15 – 15:30 Uhr Session 4 (Slots 4-5) 15:45 – 16:35 Uhr Session 5 (Slots 6-8) 16:40 – 17:30 Uhr Session 6 (Keynote: Prof. Dr. Dirk Helbing) 18:00 Uhr Transfer zum Abendessen 19:00 Uhr Abendessen im Hotel Hafen Hamburg

Freitag, 21.09.2018 Kühne Logistics University, Großer Grasbrook 17, 20457 Hamburg

09:00 – 14:15 Uhr Tagungsprogramm: 09:00 – 10:00 Uhr Session 7: (Keynote: Prof. Dr. Henry Sauermann) 10:15 – 11:30 Uhr Session 8 (Slots 9-10) 11:45 – 12:45 Uhr Session 9 (Keynote: Prof. Dr. Roman Beck) 12:45 – 13:30 Uhr Mittagspause 13:30 – 14:15 Uhr Plenarsitzung und TIE Mitgliederversammlung

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Präsentationen Für die Präsentationen stehen Laptops und Presenter in jedem Vortragsraum zur Verfügung. Sie benötigen also nur einen USB-Stick mit Ihrer Präsentation. Präsentationen sollen zwischen 15 und 20 Minuten dauern mit anschließender 5-10 minütiger Diskussion. Pro Beitrag werden also ca. 25 Minuten Präsentations- und Diskussionszeit zur Verfügung stehen. WLAN Nutzung Sie erhalten WLAN-Zugang in den Räumen des International Campus for Green Technologies (am Donnerstag):

SSID: TTI-VS Passwort: TIE-Tagung

In der Kühne Logistics University (am Mittwoch und Freitag) befinden sich die Zugangsdaten in den jeweiligen Räumen.

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DETAILÜBERSICHT Mittwoch, 19.09.2018 15:00 – 17:30 Uhr „Erfolg mit Drittmitteln: BMBF, DFG und EU“ EE Lecture 1 15:00 – 15:15 Uhr Ankunft, Kaffee und Begrüßung (Prof. Carsten Schultz) 15:45 – 17:15 Uhr Erfolgsfaktoren im Projektantrag und -durchführung

(a) DFG Projekte (Prof. Mark Ebers) (b) BMBF Projekte (Prof. Carsten Schultz) (c) EU Projekte FP9 „Horizon Europe“ und ERC (Monica Schofield)

17:15 – 17:30 Uhr Abschlussdiskussion Ab 18:00 Uhr Informelles “Get-together” – Gröninger Privatbrauerei

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Donnerstag, 20.09.2018 09:00 – 09:30 Uhr Empfang und Anmeldung im Foyer des ICGT 09:30 – 10:30 Uhr Session 1 Auditorium Hertz 09:30 – 09:45 Uhr Willkommen an der TUHH und zur TIE 2018 09:45 – 10:30 Uhr Prof. Dr. Ed Brinksma 10:30 – 10:45 Uhr Kaffeepause 10:45 – 12:00 Uhr Session 2

Slot 1 Auditorium Hertz

Slot 2 Seminarraum Von Uexküll

Slot 3 Innovationlounge

Entrepreneurship Innovationsmanagement Innovationsmanagement Chair: Christoph Ihl Hannes W. Lampe Carsten Schultz Entrepreneurship in technology-driven contexts: Proto-institutional emergence in the Dutch drone industry | Katrin Smolka

Opening the black box of patenting scope: Insights on patent litigation in the chemical industry | Christian Sternitzke, Sascha Walter

The fantastic four: A framework to assess different innovation types in the bioeconomy | Stefanie Bröring, Natalie Laibach, Michael Wustmans

Organizational design choices of high-tech startups – How middle management drives innovation performance | Christoph Grimpe, Martin Murmann, Wolgang Sofka

The effect of compliance time in patent examination | Sven Fischer, Marco Kleine, Daniel J. Zizzo

Who put the ‘No’ in innovation? Building theory on self-identity and behaviour of innovation resistance leaders | Nadine Hietschold, Ronny Reinhardt, Sebastian Gurtner

Board gender diversity in new venture interlock networks | Manuel Heß, Charlotta Sirén, Joakim Wincent, Dietmar Grichnik

A sneak peek into the brain: Investigating neuronal reactions to new products using functional magnetic resonance imaging (FMRI) | Jan Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

The knife under the pillow: Value architecture innovation through market overlap | Ricarda Bouncken, Viktor Friedrich, Jeffrey Covin

12:00 – 13:30 Uhr Mittagessen (Silo 16) 13:30 – 14:00 Uhr Session 3 Auditorium Hertz Best Practice Session

- Kiron Open Higher Education for Refugees (Prof. Dr. Frank Piller, Prof. Dr. Stephan Hankammer)

- Business Technologie in Action (Prof. Dr. Heike Wiesner, Dr. Barbara Eisenbart, Prof. Dr. Johannes Kirch)

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14:15 – 15:30 Uhr Session 4

Slot 4 Auditorium Hertz

Slot 5 Seminarraum Von Uexküll

Entrepreneurship Innovationsmanagement Chair: Christoph Grimpe Søren Salomo In crowdfunding we trust? The (mediating) roles of platforms and founders on trust in crowdfunding projects | Krystallia Moysidou, Piet Hausberg

Selection of ideas in the front end of innovation – The role of visual cues and social capital | Markus Nisch, Theresa Veer

New venture evaluation by prosocial audiences: Gaining legitimate distinctiveness in crowdfunding | Karl Täuscher, Ricarda Bouncken, Robin Pesch

Does idea creator’s attractiveness affect idea evaluations? | Tim Schweisfurth, Johann Füller

Herding or Halting? Crowd Behavior Among Heterogeneously Motivated Crowd Investors | Jan Niklas Wick, Christoph Ihl

Wirkung von Kooperationen mit Universitäten auf Kapitalmarktbewertungen von Unternehmen | Alexander Wirsich, Carsten Schultz, Alexander Kock, Christoph Strumann

15:30 – 15:45 Uhr Kaffeepause 15:45 – 16:35 Uhr Session 5

Slot 6 Auditorium Hertz

Slot 7 Seminarraum Von Uexküll

Slot 8 Innovationlounge

Entrepreneurship Innovationsmanagement Innovationsmanagement Chair: Dietmar Grichnik Frank Piller Cornelius Herstatt Continuation in hybrid entrepreneurship: Entrepreneurs entering paid employment while keeping their business | Matthias Schulz, Diemo Urbig, Vivien D. Procher

Patents, data exclusivity, and the development of new drugs | Fabian Gaessler, Stefan Wagner

Digital agendas in the insurance industry: The importance of comprehensive approaches | Alexander Bohnert, Albrecht Fritzsche, Shirley Gregor

Bankruptcy law, entrepreneurial entry, and the downside loss of entrepreneurial failure | Matthias Schulz, Christian Schwens

Open source project collapse – Sources and patterns of failure | Daniel Ehls

Will the digitalization of innovation management ultimately leads to the automation of innovation management? A current research agenda | Dorian Proksch, Andreas Pinkwart

16:35 – 16:40 Uhr Pause 16:40 – 17:30 Uhr Session 6 Auditorium Hertz

Keynote: Ökonomie 4.0: Die Entstehung eines neuen Wirtschafts- und Gesellschaftsystems Prof. Dr. Dirk Helbing, ETH Zürich 18:00 Uhr Transfer vom Tagungsort zum Hotel Hafen Hamburg

19:00 Uhr Abendessen im Hotel Hafen Hamburg

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Freitag, 21.09.2018 08:45 – 09:00 Uhr Kaffee 09:00 – 10:00 Session 7 EG Hörsaal

Keynote: Studying Startup “Joiners” Prof. Dr. Henry Sauermann, ESMT Berlin 10:15 – 11:30 Session 8

Slot 9 EG Hörsaal

Slot 10 EE Lecture 1

Entrepreneurship Innovationsmanagement Chair: Christoph Ihl Christian Lüthje Healthy business – healthy entrepreneur? The impact of venture performance on founder wellbeing | Carina Lomberg

Pricing behavior of consumer innovators | Tobias Ebbing, Christian Lüthje

The effect of choosing teams and ideas on entrepreneurial performance: Evidence from a field experiment | Viktoria Boss, Linus Dahlander, Christoph Ihl, Rajshri Jayaraman

Making sense of disruptive technologies in established firms: The case of additive manufacturing | Ruth Jiang, Frank Piller

Entrepreneurs embrace competition: Evidence from a lab-in-the-field experiment | Diemo Urbig, Werner Bönte, Vivien D. Procher, Sandro Lombardo

Multinational companies’ knowledge strategies in R&D internationalization: A comparison of emerging versus advanced economy multinationals | Philip Steinberg, Vivien Procher, Diemo Urbig, Christine Volkmann

11:30 – 11:45 Uhr Kaffeepause 11:45 – 12:45 Session 9 EG Hörsaal

Keynote: New Market Engineering with Blockchain Prof. Dr. Roman Beck, IT University of Copenhagen 12:45 – 13:30 Uhr Mittagspause

13:30 – 14:15 Uhr Plenarsitzung und TIE Mitgliederversammlung EG Hörsaal

//14:15 Uhr Ausklang und Abreise

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Detailübersicht Vorträge Donnerstag, 20.09.2018 International Campus for Green Technologies, Harburger Schloßstraße 6-12, 21073 Hamburg

10:45 – 12:00 Uhr Session 2 Slot 1 - Entrepreneurship (Auditorium Hertz) Entrepreneurship in technology-driven contexts: Proto-institutional emergence in the Dutch drone industry Katrin Smolka In technology-driven contexts, the institutional structures that give rise to novel entrepreneurial opportunities while constraining other facets of entrepreneurial behavior are in constant flux. Previous studies have framed the challenges facing entrepreneurs in technological innovation-intensive fields as operating under legitimacy constraints. Yet, in sectors promoting innovations that are still only poorly understood by society, the problem cuts deeper, because the institutional frameworks against which legitimacy might be established do not yet exist in these contexts. To grasp how entrepreneurial opportunities and constraints come about in these contexts, it is therefore paramount to understand the emergence of new institutions regulating cognitive taken-for-grantedness and socio-political support. Based on a qualitative, grounded-theory study of the Dutch remotely piloted aircraft (‘drone’) industry, we show that proto-institutions in emerging industries result from dialectic interactions between entrepreneurs and regulators. Our study suggests that entrepreneurs differ in terms of how they cognitively interpret budding industry regulations and in terms of the extent to which they allow these guidelines to influence their behavior. In turn, regulators respond to varied entrepreneurial interpretations and initiatives by developing new regulatory structures through a process involving ongoing interaction and interlinked interpretation on the part of these two classes of actors. We suggest that the grounded theory of proto-institutional development we uncover is representative in terms of institutional emergence in technology-driven contexts. Our findings speak to the literatures on entrepreneurial cognition, the political economy of entrepreneurship and institutional emergence. Organizational design choices of high-tech startups – How middle management drives innovation performance Christoph Grimpe, Martin Murmann, Wolgang Sofka Innovative products and services are the inspiration for many startups. However, founders find that the management of existing operations competes with the attention that they can devote to innovation. We investigate whether and how establishing a middle management level frees up attention for innovation. We argue that middle management is positively related to introducing product innovations and that the effect is stronger when founders have larger stocks of pre-existing knowledge, when the startup’s industry provides more innovation opportunities and with increasing startup size. These hypotheses are largely supported by an analysis of 2,498 German high-tech startups founded between 2005 and 2012. Board gender diversity in new venture interlock networks Manuel Heß, Charlotta Sirén, Joakim Wincent, Dietmar Grichnik Does women’s participation in new venture boards backed by venture capital (VC) add value to firm performance? Drawing on resource dependence theory and research on elite networks and VC network homophily, we argue that women’s participation in new venture boards does not necessarily increase firm financial performance. We further develop an argument suggesting that despite the costs and structural constraints of women’s participation in the male-dominated VC scene, women’s participation is important for boards to benefit from interlock networking in this context. Using 16-year panel data from a large sample of VC-backed new ventures, our results show that although women’s board participation has a negative direct effect on new venture performance, it mitigates the negative effects of both heterogeneous and redundant board interlock networking. We discuss our contributions to the literatures on gender, corporate elite, and board interlock networks.

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10:45 – 12:00 Uhr Session 2 Slot 2 - Innovationsmanagement (Seminarraum Von Uexküll) Opening the black box of patenting scope: Insights on patent litigation in the chemical industry Christian Sternitzke, Sascha Walter We examine the relative impact of various dimensions of patent scope on patent litigation. Patent scope is suggested to comprise both established dimensions (number of patent claims, applicability of an invention in different fields) and, to date, under-researched dimensions associated with patent claim structures. Our findings from a sample of US patents from the chemical industry provide a more nuanced understanding of which dimensions of patent scope drive patent litigation. More specifically, we find that patents with many independent claims and greater family size are litigated more often, as are patents claiming few technical elements such as substance patents. Interestingly, particularly broad patents with so-called Markush structures—accounting for 70% of all patents in our sample—are litigated significantly less, which seems to be influenced by both the patentees’ perception of patent validity as well as clarity in claim formulation. The implications of our findings are relevant both for economic and legal research on the patent system. The effect of compliance time in patent examination Sven Fischer, Marco Kleine, Daniel J. Zizzo Using controlled and incentivized individual decision making experiments, we test whether the length of compliance periods in patent examinations affects application behavior and overall efficiency, measured by wasteful investment into hopeless applications on the one hand, and insufficient investment into promising ones on the other. More specifically, our participants – students and IP practitioners – decide in the role of a patentee with an invention which, unbeknown to them, is either patentable or not. They can invest real effort in order to reach a threshold while receiving incomplete yet informative feedback about the binary prospects of their application. We vary the time a patentee has available to finish his or her work on the application – either one week, three weeks or six weeks. We find evidence that a longer compliance period leads to more efficient decisions. A sneak peek into the brain: Investigating neuronal reactions to new products using functional magnetic resonance imaging (FMRI) Jan Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick From a company’s perspective, understanding consumers’ reactions to new products is of utmost importance (Talke and Heidenreich, 2014). Within this respect, several studies have tried to shed light on psychological processes underlying consumers’ reactions to innovative products (Arts, Frambach, & Bijmolt, 2011; Rogers, 2003). However, a substantial amount of information processing in new product evaluations proceeds rather unconsciously (Nabih, Bloem, and Poiesz, 1997; Talke and Heidenreich, 2014), and is thus difficult to assess by traditional methods employed in earlier research, such as questionnaires, interviews or experimental observations. Recent theoretical and methodological advances in neuroscience research have shown promising applications to dismantle reactive cognitive processes to stimuli. Theoretical advancements provided fruitful insight into the relationship between observable physiological reactions and internal neuropsychological ones. By that, neurophysiological theories, such as the somatic marker theory (Bechara & Damasio, 2005; Damasio, Everitt, & Bishop, 1996; Reimann & Bechara, 2010), provides guidance in analyzing neuroanatomical reactions accompanied by perceptual experiences (Reimann & Bechara, 2010). Methodological advancements in neuroimaging techniques, such as the fMRI (functional magnetic resonance imaging), have repeatedly shown valuable insights into latent constructs such as price primacy (Karmarkar, Shiv, & Knutson, 2015), technology acceptance (Dimoka & Davis, 2008) and trust (Dimoka, 2010). Fundamental to the fMRI methodology are detectable changes in neurophysiological processes as response to perceiving a stimulus. More specifically, brain areas, which are activated by the perceived stimuli, require relatively more oxygen then deactivated brain areas. The level of change in the blood oxygen level dependent (BOLD) then serves as a neuronal proxy in localizing responding brain reactions in focal areas (Reimann, Schilke, Weber, Neuhaus, & Zaichkowsky, 2011). Ultimately, our goal is to utilize theoretical and methodological advances from neuroscience to overcome previous limitations in exploring cognitive mechanisms underlying consumer perception of innovative products.

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10:45 – 12:00 Uhr Session 2 Slot 3 - Innovationsmanagement (Innovationlounge) The fantastic four: A framework to assess different innovation types in the bioeconomy Stefanie Bröring, Natalie Laibach, Michael Wustmans Many factors such as fossil resource scarcity and new technological developments have brought the bioeconomy, an economy based on the use of biomass or bio-based processes, into the focus. Although many authors and national strategies view bioeconomy innovations as a key for a sustainable economy transition, a conceptual framework that describes innovation types (ITs) in the bioeconomy profoundly is lacking, thus challenging the successful development of technology and innovation management (TIM) strategies and research. Against this backdrop, we aim to fill this gap by defining four ITs within the bioeconomy, namely I) Resource/commodity substitution, II) Bio-based processes and value chains, III) New products, and IV) New behaviour. These types were supported by findings of a global bioeconomy expert survey thus illustrating the particularities of the bioeconomy. Each type implicates commercialization challenges that are discussed along with possible measures to overcome these. In total, this is the first approach to conceptualize innovations types in the bioeconomy and is thus contributing to the existing TIM and research landscape. Who put the ‘No’ in innovation? Building theory on self-identity and behaviour of innovation resistance leaders Nadine Hietschold, Ronny Reinhardt, Sebastian Gurtner This research investigates innovation resistance leaders, defined as active opponents who take actions against an innovation to exert influence at a societal level that goes beyond their immediate environment. In contrast to previous research on non-adopters (who do not influence their environment) and negative opinion leaders (who only influence their immediate environment), innovation resistance leaders reach out to the wider society. Despite the relevance of these individuals for innovation diffusion and resistance processes, research is scarce. Building on self-identity theory, we seek to understand (1) the self-identity of resistance leaders and (2) their resistance behavior. Our analysis of 20 primary interviews and 773 secondary data sources from eight cases, revealed two distinct resistance leader types: initiators and aggregators that differ in their social identities and the subsequent resistance behaviors. Initiators are driven by a missionary social identity and strive to advance a specific mission that is related to a social system change. They are among the first to notice a problem after an innovation launch and scale up a resistance movement through media; thus, they perform a resistance initiation process. In contrast, aggregators are driven by a consumerist social identity and seek to help and support consumers. They join an initial consumer movement after a critical mass of negative voices has been reached and multiply consumers’ opinions through media; thus, they perform a resistance aggregation process. These two resistance leader types further differ in their role identity, arguments, targets, intended ends and the resistance process across different innovations. Our findings entail important implications for decision makers in management and policy and for researchers in innovation adoption, diffusion and resistance. We advance current research in innovation management by conceptualizing a new type of resisters (innovation resistance leaders) and by introducing the social identity perspective to explain their behaviors. We further demonstrate how our findings related to social identity and innovation diffusion processes can help to explain individuals’ behaviors in different management contexts. The knife under the pillow: Value architecture innovation through market overlap Ricarda Bouncken, Viktor Friedrich, Jeffrey Covin Collaboration with external partners can provide advantages for new value architectures – i.e., new activity systems through which value is delivered. Collaborating in overlapping markets creates specific opportunities and risks for the creation of new value architectures. This study shows that the influence of market overlap between collaborating firms on value architecture innovation follows an inverted U-shape. Moreover, the focal firm’s absorptive capacity can improve the knowledge base for value architecture innovation. We find that the focal firm’s absorptive learning capacity reduces the disadvantages that may exist for value architecture innovation from overlapping markets.

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14:15 – 15:30 Uhr Session 4 Slot 4 - Entrepreneurship (Auditorium Hertz) In crowdfunding we trust? The (mediating) roles of platforms and founders on trust in crowdfunding projects Krystallia Moysidou, Piet Hausberg In all investment decisions, trust inevitably plays an important role. When investors decide relatively fast and when they base their decision on limited information, trust crucially affects the perceived probability to receive the expected return on investment. Although scholarly research on crowdfunding is increasing, we know little on what builds trust in investment opportunities in this particular online context. We develop a model of initial trust formation to explain which factors lead to crowdfunders’ overall trust towards a crowdfunding project. We test the models applying Structural Equation Modeling (SEM) on data that we collected via online survey in cooperation with two German crowdfunding platforms. Our results show that funding status and the perceived quality of the provided information significantly affect the level of trust in the project. More interestingly, however, trust in the platform and trust in the project creator significantly affect the level of trust in the project. Hence, trust transfer not only happens between the creator and her project, but it also takes place between the platform and the project it hosts. New venture evaluation by prosocial audiences: Gaining legitimate distinctiveness in crowdfunding Karl Täuscher, Ricarda Bouncken, Robin Pesch How do new ventures attract critical resources? To attract resources, new ventures face the tension of gaining both legitimacy and distinctiveness. Ventures gain legitimacy through identities that conform to the norms of their audiences; yet, such conformity-seeking identities often minimizes a venture's distinctiveness from other ventures in the same market category. Recognizing this tension, research at the intersection of entrepreneurship and institutional theory gains increasing interest in how ventures combine identity claims to gain legitimate distinctiveness. While emphasizing the audience-specific nature of legitimate distinctiveness, related research has paid little attention to audiences that do not follow traditional market logics. This is surprising as new ventures increasingly rely on prosocial audiences like crowdfunders to attract early resources. This paper extends and contextualizes legitimate distinctiveness theory to explain new venture evaluation by crowdfunders. Drawing on social judgment literature, we first posit that crowdfunders rely on different cognitive processes and reference groups when evaluating a venture's legitimacy and distinctiveness. To make legitimacy judgments, they evaluate the scope to which a venture's identity conforms to the overall institutional logic of crowdfunding. To judge its distinctiveness, they evaluate a venture's differentiation from prototypical identity claims within the venture's niche category. Although conformity-seeking identity claims serve as sources of legitimacy, they can negatively affect crowdfunders' judgments about a venture's credibility. As a consequence, we predict that the relationship between conformity-seeking identity claims and venture evaluation by crowdfunders follows an inverted U-shape. Further, we hypothesize a U-shaped relationship between identity distinctiveness and venture evaluation. Testing our hypotheses with a new dataset of 5,482 ventures' crowdfunding campaigns provides strong support for our arguments. Herding or halting? Crowd behavior among heterogeneously motivated crowd investors Jan Niklas Wick, Christoph Ihl In crowd-based investment markets a heterogeneous group of individuals collectively makes investment decisions that were previously left to experts. Being carried out publicly on online platforms, the funding process gives these individuals the opportunity to observe actions of peers before deciding for themselves. Using a unique dyadic panel data set that tracks crowd-based investments into startups, we study how individuals are influenced in their investment decisions by prior actions of peers. We find evidence that individuals herd after individuals investing high amounts of funding, and actually avoid the general crowd of individuals investing on a smaller scale. Examining different motivations for this behavior, we find two distinct patterns. First, herding after individuals investing high amounts is stronger among investors, who invest higher amounts themselves, as they search for signals of valuable private information in pursuit of financial returns. Second, individuals investing on a smaller scale also thrive for non-financial motives and consider peers as competition for having meaningful impact.

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14:15 – 15:30 Uhr Session 4 Slot 5 - Innovationsmanagement (Seminarraum Von Uexküll) Selection of ideas in the front end of innovation – The role of visual cues and social capital Markus Nisch, Theresa Veer Innovative firms face the challenge to select the right innovation projects before investing resources. To reduce errors, firms often invest in streamlined innovation processes that predefine objective selection criteria. We analyze these criteria in how they interact with visual and social heuristics. We use proprietary data of a big European telecommunications firm covering the full population of more than 120 innovation project ideas and show that social capital plays a major role in evaluation. Further, visual cues and social capital interplay with evaluation scores upon which the final selection rests. Interestingly, jurors evaluating innovation project ideas make use of different cues and in a different manner than the executive committee, which makes the final project idea selection decision. Our results highlight the role of visual cues and social capital in innovation project selection. Does idea creator’s attractiveness affect idea evaluations? Tim Schweisfurth, Johann Füller In this paper we investigate how the looks of idea creators, more specifically their attractiveness, affects how their ideas are being evaluated, independent of true idea quality. Attractiveness is one of the most accessible and observable traits in social interactions and has been shown to affect many organizational outcomes such as pay, hiring, and performance evaluations. We argue that attractiveness affects idea evaluations, because evaluators assume implicitly that more attractive sources of ideas are more trustworthy, which leads to lower uncertainty and higher evaluations. We expect that the effect is stronger for opposite sex than for same sex evaluations. We test our conjectures in a first study in an online idea contest, in which users could suggest and evaluate other user ideas. Using expert ratings to control for true idea quality, we find support for our theory in a sample of 353 evaluations nested in 113 ideas. Our research contributes to literature on biases in idea evaluation and on attractiveness as a precursor of organizational outcomes. Wirkung von Kooperationen mit Universitäten auf Kapitalmarktbewertungen von Unternehmen Alexander Wirsich, Carsten Schultz, Alexander Kock, Christoph Strumann Studien haben die Signalwirkung strategischer Allianzen identifiziert, insbesondere bei jungen Unternehmen und Start-ups. Dennoch wurde die Signalwirkung von Kooperationen zwischen Universitäten und Industrie (UIC) auf etablierte Unternehmen noch nicht gründlich untersucht. Im Mittelpunkt dieser Studie steht die Frage, ob eine UIC als Signal fungiert und damit die Erwartungen der Investoren beeinflusst und was die Wirksamkeit eines solchen Signals beeinflusst. Wir analysieren die Auswirkungen einer UIC auf den Unternehmenswert - ein finanzielles Ergebnis, das auf den Erwartungen an die zukünftige finanzielle Performance eines Unternehmens basiert. Im UIC-Kontext identifizieren wir Projektqualität, Hochschulqualität und Partnervielfalt als potenzielle Moderatoren, die die Signalwirkung beeinflussen. Um unsere Hypothesen zu testen, verwenden wir einen großen Paneldatensatz der UIC-Portfolios technologieorientierter Unternehmen, die zwischen 1985 und 2007 im S&P 500 Index gelistet waren.

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15:45 – 16:35 Uhr Session 5 Slot 6 - Entrepreneurship (Auditorium Hertz) Continuation in hybrid entrepreneurship: Entrepreneurs entering paid employment while keeping their business Matthias Schulz, Diemo Urbig, Vivien D. Procher Entrepreneurship research has taken account of individuals who keep their paid employment while starting their own business, but neglected those who, possibly due to experiencing financial distress, continue their business while simultaneously entering paid employment. We give a theoretical account of the emergence of such continuation in hybrid entrepreneurship and study its contingencies. Drawing on the British Household Panel Survey, we document, first, that continuing in hybrid continuation mitigates the impact of financial distress on business exit and, second, that the emergence of hybrid entrepreneurship is positively related to flexibility associated with both an entrepreneurs’ business and the paid job. Bankruptcy law, entrepreneurial entry, and the downside loss of entrepreneurial failure Matthias Schulz, Christian Schwens Hitherto research has assumed that entrepreneur-friendly bankruptcy laws have a homogeneous impact on individuals’ propensity to start a business. In this paper, we depart from this notion and highlight that individual heterogeneity in downside losses in case of business failure determine the responsiveness of individuals to changes in bankruptcy law. We draw on a large panel-dataset to study the causal impact of changes in bankruptcy laws on entrepreneurial entry in a quasi-natural experiment. Consistent with our theorizing, we find primarily those individuals to be responsive to changes in bankruptcy law, who would not worsen their employment situation in case of bankruptcy. Based on these insights, we discuss implications for entrepreneurship research and policy. 15:45 – 16:35 Uhr Session 5 Slot 7 - Innovationsmanagement (Seminarraum Von Uexküll) Patents, data exclusivity, and the development of new drugs Fabian Gaessler, Stefan Wagner Firms in the pharmaceutical industry typically rely on a period of market exclusivity derived from patent protection and data exclusivity to recoup their investments in R&D. The invalidation of patent rights during drug development renders data exclusivity the sole source of protection and shifts the period of market exclusivity at the project-level. Invalidation therefore constitutes a natural experiment that allows us to causally identify how the duration of market exclusivity affects firms’ incentives to innovate. Our analysis is based on a novel data set that links the development histories of drug candidates with underlying patent data. Our findings from instrumental variables regressions highlight that shorter durations of market exclusivity reduce the likelihood of successful drug commercialization. This main effect is largely driven by patent invalidations during early stages of the drug development process and by large originators. We discuss the policy implications of these results. Open source project collapse – Sources and patterns of failure Daniel Ehls Why do open source projects fail? Open source projects have gained tremendous momentum, in theory, managerial practice and global economy. However, a large number of projects are now dormant, collapsed, or abandoned. Even celebrated success stories lose developers and fail. Yet, failure is underexplored and our understanding of developer departure is limited. Previous literature has concentrated on prospering projects, attracting contributors, and expanding communities, but it is unclear why even well-integrated members leave and projects fail. This study explores open source project failure by drawing on ten in-depth open source software case studies and netnographic analyses. We identify antecedents of developer departure, discover patterns of project collapse, and reveal where members move. We complement the dominant research logic of how to facilitate membership on-boarding with the aspect of understanding de-boarding. Our results enhance our understanding of why and how open projects fail and involve implications for open organizations.

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15:45 – 16:35 Uhr Session 5 Slot 8 - Innovationsmanagement (Innovationslounge) Digital agendas in the insurance industry: The importance of comprehensive approaches Alexander Bohnert, Albrecht Fritzsche, Shirley Gregor With a growing awareness of the potential of innovation provided by digital technology, insurance companies have increasingly adopted digital agendas in their business activities. Our paper studies the relationship between the expression of a digital agenda in annual reports and the business performance of 39 publicly-traded European insurance companies for the time period from 2007 to 2015. Our findings show a positive relationship, which is particularly strong in cases where companies take a comprehensive approach by addressing digital technology both in the con-text of internal activities within their own organization and external activities in connection with customers and business partners. Will the digitalization of innovation management ultimately leads to the automation of innovation management? A current research agenda Dorian Proksch, Andreas Pinkwart Advances in digitalization lead to the disruption of business models and even of whole industries. Often, digitalization is the first step to automation. Encoding of analog information into digital enables the analysis of patterns which then can be used to create automatic solutions (see e.g. Industry 4.0). While already some literature deals with the digitalization of the innovation management, a possible automation of parts or the whole process is currently not in the research focus. We analyze the current state of the digitalization and automation of innovation management conducting a systematic literature review including 31 studies. We create an overview of which phase of the innovation management process is already digitalized or partly automated. In addition, we elaborate on the potentials for automation. We conclude by describing four research streams in digital innovation management: 1. holistic approaches, 2. technological capabilities, 3. security issues and 4. ethics for digitalizing and automation of the innovation management. Our work supports researchers and practitioners in better understanding the implication of a digitalized and automated innovation management.

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Freitag, 21.09.2018 Kühne Logistics University, Großer Grasbrook 17, 20457 Hamburg

10:15 – 11:30 Uhr Session 8 Slot 9 - Entrepreneurship (EG Hörsaal) Healthy business – healthy entrepreneur? The impact of venture performance on founder wellbeing Carina Lomberg This paper connects the wellbeing of a venture with the wellbeing of the founder, theorizing and testing how the performance of the venture impacts the health of the founder. We link different types of a total of 52,318 founders with their failing and surviving ventures over a period of ten years. Our findings reveal clear differences in the impact of the wellbeing of the venture on its founder, with a negative venture development in many cases being associated with negative health effects of the founder, and that these findings are stronger for novice and fulltime entrepreneurs. The effect of choosing teams and ideas on entrepreneurial performance: Evidence from a field experiment Viktoria Boss, Linus Dahlander, Christoph Ihl, Rajshri Jayaraman In a natural field experiment with 900+ subjects in 300+ teams, we study the effects of choosing team members versus ideas on entrepreneurial team performance. We use a two-by-two design in which subjects are randomly assigned to one of four treatments in which they (i) choose their own team but not the idea they pursue; (ii) choose their own idea but not their team; (iii) choose both their team and the idea to pursue; or (iv) choose neither their team nor the idea. We find that teams who choose their own idea but not their members perform consistently better than those in the remaining treatments. We then explore a number of different channels that can account for this finding. Entrepreneurs embrace competition: Evidence from a lab-in-the-field experiment Diemo Urbig, Werner Bönte, Vivien D. Procher, Sandro Lombardo Schumpeter conjectured a link between entrepreneurship and individuals’ competitive spirit. Following recent economic studies linking competitive behavior in experiments to career choices, we report results of a lab-in-the-field experiment demonstrating that revealed and potential entrepreneurs are more likely than individuals having no entrepreneurial intention to select into competitive environments. This effect does not depend on individuals’ confidence in winning and it is even slightly stronger for tasks that do not require any skills or competences. Hence, entrepreneurs intrinsically enjoy competitions over and above their previously documented desire to win and their need for achievement related the mastery of skills.

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10:15 – 11:30 Uhr Session 8 Slot 10 - Innovationsmanagement (EE Lecture 1) Pricing behavior of consumer innovators Tobias Ebbing, Christian Lüthje This research compares the price setting behavior of user innovators and commercial firms in computer games. So far, user innovation research has hardly investigated issues related with the commercialization of user-generated products and services. We argue that studies on the commercialization of innovations by households and consumers are relevant. With the emergence of low-cost sales channels, such as virtual marketplaces, more users innovators will become market participants and influence the markets by their commercialization behavior (Shah,Tripsas 2012). We propose that an increasing level of commercialization activities by users can change the situation of markets. There is reason to assume that consumers do not act like established manufacturers and service providers. Their origins as non-commercial actors may have a long shadow and impact their commercialization activities. One key area of commercialization is pricing. Research inquired for decades how companies set prices. In this study we propose that innovating consumers behave differently and also respond differently to well-researched factors that have been shown to influence pricing decisions of firms: The users’ motivations to innovate exceed monetary interest and cost coverage. They include an interest in sharing, non-pecuniary rewards and filling a market gap they experienced themselves. We therefore hypothesize that they will set lower prices than commercial firms for similar games. Users are also expected to orient their prices more strongly towards competitors’ prices and closer to the use value of their games. Finally, we propose that innovating users will relate their prices less strongly to the development effort than commercial firms. To test these hypotheses, we gathered information of ca. 15,000 computer games sold on Steam. Games were matched with information on three other websites, creating the so far most comprehensive and recent dataset on Steam games. Based on this data, all hypotheses could be confirmed. This study contributes to household and user innovation research by moving the focus from the generation to the ex-ploitation of user innovations. On a broader level, this study also contributes to the understanding of price dynamics in markets which are increasingly characterized by an interplay of amateurs and professional firms. By understanding the price setting behavior of households and consumers, one may be able to infer the effect that this groups will have on market prices and welfare creation (Gambardella et al., 2017). Making sense of disruptive technologies in established firms: The case of additive manufacturing Ruth Jiang, Frank Piller Additive manufacturing (colloquially: 3D printing) is a digital manufacturing technology challenging established strategies and principles in operations management. Previous research has argued that this technology will have profound effects for manufacturing businesses, but also society as such, demanding new organizational strategies to make sense of and adopt. This becomes apparent in fundamental requisites for organizations when faced with new technologies: the way the individuals comprising an organization make sense of new technologies will fundamentally shape their future evolution and path of adoption. Still, dedicated academic studies in this field remain scarce. Drawing on theories of organizational sensemaking, we present the results of a multiple case study on how different established organizations approach the task of integrating AM within their operations. We find and elicit different patterns of action of sensemaking , resulting in different outcomes of AM adoption, namely a simultaneous uptake through management and employee levels, a bottom-up approach, and a top-down path. We derive a number of propositions for practice and future research. Multinational companies’ knowledge strategies in R&D internationalization: A comparison of emerging versus advanced economy multinationals Philip Steinberg, Vivien Procher, Diemo Urbig, Christine Volkmann Emerging economy multinational companies (EMNCs) are increasingly internationalizing their R&D in order to catch up with advanced economy multinational companies’ (AMNCs) technologies. We examine EMNCs’ versus AMNCs’ R&D internationalization strategies, focusing specifically on knowledge exploitation and knowledge exploration. Based on a large multi-country dataset, our empirical findings show that EMNCs are more likely to follow a knowledge exploration and less likely to follow a knowledge exploitation strategy than AMNCs. Moreover, we show that technological leadership constitutes a firm-level contingency to explain EMNC-AMNC differences in knowledge exploitation but not in knowledge exploration. While there are substantial differences in strategies within each group of EMNCs and AMNCs, these differences are not moderated by technological leadership and, thus, may be related to other mechanisms.

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ORTE & WEGE Mittwoch, 19.09.2018 15:00 Uhr Vorprogramm „Erfolg mit Drittmitteln: BMBF, DFG und EU“ Kühne Logistics University Großer Grasbrook 17 20457 Hamburg

Die Anreise erfolgt am einfachsten via U-Bahn Haltestelle „Überseequartier“. Diese kann mit der U4 in Richtung HafenCity erreicht werden. Nach dem Erreichen des Überseequartiers, Am Grasbrookpark entlang bis zur Kühne Logistics University.

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18:00 Uhr Informelles „Get-Together“ in der Privatbrauerei Gröninger Gröninger Privatbrauerei Willy-Brandt-Straße 47 20457 Hamburg

Die Anreise erfolgt am einfachsten via U1 Haltestelle „Meßberg“. Ein kleiner Fußweg der Willy-Brand-Straße entlang führt direkt zur Privatbrauerei Gröninger. Mit Teilnehmern des Vorprogramms werden wir einen kleinen Spaziergang durch die Speicherstadt zur Privatbrauerei Gröninger unternehmen (circa 15-20 Minuten).

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Donnerstag, 20.09.2018 09:00 Uhr Empfang und Anmeldung im Foyer des International Campus for Green

Technology (ICGT) International Campus for Green Technologies (ICGT) (ehemals Gebäude der TuTech Innovation GmbH) Harburger Schloßstrasse 6-12 21073 Hamburg

Die Anreise erfolgt am einfachsten via S-Bahn Haltestelle „Harburg Rathaus“ und einem Fußmarsch. Die Haltestelle kann mit der S3 in Richtung Stade und Buxtehude oder der S31 in Richtung Neugraben und Harburg Rathaus erreicht werden. Von dort aus dem Schlossmühlendamm folgen. Links in die Lämmertwiete abbiegen und am Ende dieser durch die Unterführung gehen. Am Ausgang der anderen Seite befindet sich direkt die Harburger Schloßstraße 6-12.

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12:00 Uhr Mittagessen im Restaurant Silo 16 Restaurant Silo 16 Schellerdamm 16 21079 Hamburg

Direkter Fußweg vom ICGT zum Silo 16: Dazu von der Harburger Schloßstraße links in die Straße Karnapp gehen. Dem Straßenverlauf folgen und wieder links in den Schellerdamm abbiegen. Nach einigen Metern befindet sich das Silo 16 auf der linken Seite.

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19:00 Uhr Konferenzdinner im Hotel Hafen Hamburg Hotel Hafen Hamburg Seewartenstraße 9 20459 Hamburg

Vom Konferenzort (südlich der Elbe) werden wir gemeinsam eine kleine Bootsfahrt zu den Landungsbrücken unternehmen und von dort die 5 Minuten Fußweg zum Hotel Hafen Hamburg erklimmen.

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Freitag, 21.09.2018 09:00 Uhr Tagungsprogramm Kühne Logistics University Großer Grasbrook 17 20457 Hamburg

Die Anreise erfolgt am einfachsten via U-Bahn Haltestelle „Überseequartier“. Diese kann mit der U4 in Richtung HafenCity erreicht werden. Nach dem Erreichen des Überseequartiers, Am Grasbrookpark entlang bis zur Kühne Logistics University.