NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING...

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NRF 2015 Cases

Transcript of NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING...

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NRF 2015 Cases

Page 2: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Transformando tendências em ações

- As lojas não desaparecem, porém

precisamos ter um posicionamento

mais defensivo;

-Tecnologia como aliada.

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Estar em todos os lugares!

TARGET

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Um clique para tudo!

BANANA REPUBLIC

Page 5: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

SUPERCUTS

Page 6: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

LAFAYETTE

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Digitalização do mundo real!Conectar clientes com informações que levem a compras.

HOUSE OF FRASER

Page 8: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

REBBECA MINKOFF

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Encantar!

URBAN OUTFITTERS

CLUB MONACO

Page 10: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest
Page 11: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Personalização!

MODIFACE

Page 12: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Experimente!

TMOBILE

GU

Page 13: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Criar experiência

LOWE`S

Page 14: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Checkout

APPLE

SQUARE

Page 15: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Game Stop

Page 16: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Realidade Aumentada

ILab

Page 17: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Caneta 3D

Page 18: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Fone de ouvido

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LANTERNA SOLAR

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•Ter um posicionamento defensivo

•Usar a tecnologia como uma aliada

•O que nossa loja faz além da venda

•Que tipo de interação tenho com meu cliente

•Quais serviços levaram meu cliente para loja

Page 24: NRF kELLEN kELLEN.pdf · 2015-02-04 · ETAIL' SindilojasJovem Caxias do Sul WESTFIELD LABS MAPPING & IN-CENTER WAYFINDING a that helps find they want to go. discover items cf interest

Obrigado!

Kellen Ferraro

[email protected]


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