portfolio radita saraswati

radita saraswatiportfolio

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Desain Komunikasi VisualFakultas Seni Rupa & DesainInstitut Teknologi Bandung

Magister DesainFakultas Seni Rupa & DesainInstitut Teknologi Bandung

2020 - 2018Pengurus ADGI Chapter Bandungpenasihat bidang administrasi dan keorganisasian

Bandung, 1 Mei 1981Jl. Alfa 2 No. 1 CigadungBandung 40191, Indonesia08170276555 [email protected]

R.A. Dita Saraswati, M.Ds.

education

association

working experience

lecturing /academic experience

2010

1999

2010 - NowCreative DirectorLUMINOS DESIGN - Bandung

2008 - NowProject ManagerTRUE MEDIUM & ART - Bandung

2005 - 2008Art Director , Creative Director& Project ManagerNDYSAIN CORPORATE DESIGN+Pasir Kaliki - Bandung

2004 - 2005Jr. Art Director in AdvertisingLIGHTHOUSE COMMUNICATIONPt. Media Lighthouse PersadaPlaza Pondok Indah III Jakarta Selatan

2003Graphic Designer (Internship)ADWICIPTA DESIGNPt. Fortune AdwiciptaTb. Simatupang Cilandak TimurJakarta Selatan

2016 - 2020Ketua Program Studi DKV - FSRDUniversitas Kristen Maranatha

2008 - NowUNIVERSITAS KRISTEN MARANATHABandung, IndonesiaInteractive DesignMotion GraphicVideographyComputer GraphicsPrint Production Theory

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as participant in WORKSHOPFGD EXPO Design Power WorkshopCreating Innovative Design Solution2007

as participant inWORKSHOP “The Power of Previz on Film Making” PT. Tekno Logica &Reallusion CommunityTelkom University - Bandung, Indonesia22 January 2015

as Guest Speaker inChiang Mai Photo Festival 201522 February 2015Chiang Mai, Thailand

as Moderator inBandung Photo ShowcasePoint of Departure : an Academic Expose3 March 2015, Bandung

October 2014Student & Lecturer ExhibitionGUANXI ART INSTITUTE“Me & My Noodle” Watercolor on Paper

November 2014China- Indonesia Art Exhibition“Impression of China”HEBEI NORMAL UNIVERSITY“The World is Her Stage” Watercolor on Paper

November 2015Design College Re-established 20th Anniversary AcademicCommemorative EventGUANXI ART UNIVERSITY“Final Project” Exhibition Design

20 - 24 March 2017Unoflatu International Exhibition“Intertextuality”Syncronous 1.0 (Interactive Projection Mapping)

17 - 23 October 2019Unoflatu International Exhibition“ Bale Barungan “ (Environmental Graph-ic Design for Pulau Pari Community Center).

seminar & workshop

art & design exhibition

as Co-Curator inChiang Mai Photo Festival 20173 - 12 February 2017Chiang Mai, Thailand

as Co-Curator inChiang Mai Photo Festival 20209 - 15 January 2020Chiang Mai, Thailand

2008 – 2012INSTITUT TEKNOLOGI NASIONALBandung, IndonesiaMotion GraphicAudio VisualDKV Major Project

2009UNIVERSITAS BISNIS & INFORMATIKABandung, IndonesiaBasic AdvertisingAudio Visual

2008UNIVERSITAS WIDYATAMABandung, IndonesiaComputer GraphicTypography

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design projectportfolio

6“basil eatery” cafe branding

7“polar birdie” bags, fashion & apparel branding

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“gureva & co” f&b suppliercompany identity

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10“ericsson 100th years” anniversary, book design

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plaza indonesia environmental design guideline book

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“teh walini in history”, wall backdrop interior design office

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WL online shop for fashion, identity , branding and lookbook design

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“warung gati” restaurant identity

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“bale barungan” environmental graphic design & identity for pari island community center

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“museum batik tiga negeri” interior and graphic design, lasem.

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artworkportfolio

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“me and my noodle” watercolor on paper, exhibit on October 2014Student & Lecturer Exhibition at GUANXI ART INSTITUTE

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“her world is a stage” watercolor on paper, exhibit on November 2014China- Indonesia Art Exhibition “Impression of China” at HEBEI NORMAL UNIVERSITY

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“love” watercolor on paper, exhibit on October 2015Hajad jagad International Exhibition at U.K. Maranatha

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“jiraiya” watercolor on paper

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“syncronus 1.0” interactive projection mappingunoflatu international exhibition at U.K. Maranatha20 - 24 march 2017

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“sahabat” watercolor on paper,aditya rahardja cover singles, release on march 2020

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a.n. MENTERI HUKUM DAN HAK ASASI MANUSIA

DIREKTUR JENDERAL KEKAYAAN INTELEKTUAL

Dr. Freddy Harris, S.H., LL.M., ACCS.

NIP. 196611181994031001

REPUBLIK INDONESIA

KEMENTERIAN HUKUM DAN HAK ASASI MANUSIA

SURAT PENCATATAN

CIPTAANDalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-Undang Nomor 28

Tahun 2014 tentang Hak Cipta, dengan ini menerangkan:

Nomor dan tanggal permohonan : EC00202009022, 7 Maret 2020

Pencipta

Nama :Carina, S.Sos., S.Sn., M.Ds., Erwin Ardianto Halim, S.Sn., M.F.A., ,

dkk

Alamat : Jl. Sumber Sugih No. 22, Babakan Ciparay, Bandung, Jawa Barat,

40223

Kewarganegaraan : Indonesia

Pemegang Hak Cipta

Nama : Universitas Kristen Maranatha

Alamat : Jl. Surya Sumantri No. 65, Bandung, Jawa Barat, 40164


Jenis Ciptaan : Arsitektur

Judul Ciptaan : Interior Design Dan Graphic Design Nyah Lasem Museum And

Community Center Lasem - Central Java

Tanggal dan tempat diumumkan untuk pertama

kali di wilayah Indonesia atau di luar wilayah

Indonesia

: 18 Oktober 2019, di Bandung

Jangka waktu pelindungan : Berlaku selama 50 (lima puluh) tahun sejak Ciptaan tersebut pertama

kali dilakukan Pengumuman.

Nomor pencatatan : 000182309

adalah benar berdasarkan keterangan yang diberikan oleh Pemohon.

Surat Pencatatan Hak Cipta atau produk Hak terkait ini sesuai dengan Pasal 72 Undang-Undang Nomor 28 Tahun 2014

tentang Hak Cipta.

INTERIOR DESIGN DAN GRAPHIC DESIGN NYAH LASEM MUSEUM & COMMUNITY CENTER Carina TjandradipuraSandy RismantojoErwin Ardianto HalimR.A. Dita Saraswati

Scanned by CamScanner

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REPUBLIK INDONESIA KEMENTERIAN HUKUM DAN HAK ASASI MANUSIA

SURAT PENCATATANCIPTAAN

Dalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta, dengan ini menerangkan:

Nomor dan tanggal permohonan : EC00201949457, 6 Agustus 2019

PenciptaNama : Raden Ajeng Dita Saraswati Priono Putri, S.Ds., M.Ds.

Alamat : Jl. Alfa II No. 1, Cigadung, Cibeunying Kaler, Bandung, Jawa Barat, 40191


Pemegang Hak CiptaNama : Universitas Kristen Maranatha

Alamat : Jl. Surya Sumantri No. 65, Bandung, Jawa Barat, 40164


Jenis Ciptaan : Seni Gambar

Judul Ciptaan : Her World Is A Stage

Tanggal dan tempat diumumkan untuk pertama kali di wilayah Indonesia atau di luar wilayah Indonesia

: 4 November 2014, di Nanning

Jangka waktu pelindungan : Berlaku selama 50 (lima puluh) tahun sejak Ciptaan tersebut pertama kali dilakukan Pengumuman.


adalah benar berdasarkan keterangan yang diberikan oleh Pemohon. Surat Pencatatan Hak Cipta atau produk Hak terkait ini sesuai dengan Pasal 72 Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta.

a.n. MENTERI HUKUM DAN HAK ASASI MANUSIA DIREKTUR JENDERAL KEKAYAAN INTELEKTUAL

Dr. Freddy Harris, S.H., LL.M., ACCS.NIP. 196611181994031001

a.n. MENTERI HUKUM DAN HAK ASASI MANUSIA

DIREKTUR JENDERAL KEKAYAAN INTELEKTUAL

Dr. Freddy Harris, S.H., LL.M., ACCS.

NIP. 196611181994031001

REPUBLIK INDONESIA

KEMENTERIAN HUKUM DAN HAK ASASI MANUSIA

SURAT PENCATATAN

CIPTAANDalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-Undang Nomor 28

Tahun 2014 tentang Hak Cipta, dengan ini menerangkan:

Nomor dan tanggal permohonan : EC00201984034, 26 November 2019

Pencipta

Nama : RATNA LINDAWATI LUBIS, ASTRI GHINA, , dkk

Alamat : Jl. Bukit Pakar Timur IV No.D3 RT.003 RW 003 Kelurahan/Desa

Ciburial Kecamatan Cimenyan Kabupaten Bandung, Kab. Bandung,

Jawa Barat, 40198


Pemegang Hak Cipta

Nama : UNIVERSITAS TELKOM

Alamat : Jl. Telekomunikasi, Terusan Buah Batu, Daeyeuh Kolot, Kab.

Bandung, Jawa Barat, 40257


Jenis Ciptaan : Buku Panduan/Petunjuk

Judul Ciptaan : PANDUAN PEMILAHAN SAMPAH ANORGANIK

Tanggal dan tempat diumumkan untuk pertama

kali di wilayah Indonesia atau di luar wilayah

Indonesia

: 5 September 2019, di Bandung

Jangka waktu pelindungan : Berlaku selama 50 (lima puluh) tahun sejak Ciptaan tersebut pertama

kali dilakukan Pengumuman.


adalah benar berdasarkan keterangan yang diberikan oleh Pemohon.

Surat Pencatatan Hak Cipta atau produk Hak terkait ini sesuai dengan Pasal 72 Undang-Undang Nomor 28 Tahun 2014

tentang Hak Cipta.

RANCANGAN BUKU PANDUANPEMILAHAN SAMPAH ANORGANIK

Pengabdian Masyarakat bersama Gemricik(Gerakan Cinta Cikapundung) & Universitas Telkom 2019.

“HER WORLD IS A STAGE”

watercolor on paper, exhibit on November 2014China- Indonesia Art Exhibition “Impression of China” HEBEI NORMAL UNIVERSITY2014

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research journalportfolio

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PERSEPSI PEMIRSA TERHADAP STRATEGI KREATIF IKLAN TELEVISI. STUDI KASUS : IKLAN KARTU KREDIT VISA PLATINUM BANK MANDIRI

R.A. Dita SaraswatiAgung E.B.W.Sri Wachyuni

2013Jurnal Serat RupaVol. 1 No. 1, April 2013, Hal 19 - 36FSRD U.K. Maranatha

In relation to creative strategy on television advertising , currently many banking corporation in television advertisements often showing lifestyle in our society, for example, a credit card television commercial from Bank Mandiri. Credit card products are generally considered to be very concerned with consumer culture that has become part of everyday society. In a closer look on Bank Mandiri credit card campaign, there are messages addressed to a specific community to achieve appropriate communication with the target lifestyle. If the ads is using a lifestyle concept on creative strategy in approach, through the elaboration of creative strategies contained in the advertisement, it is possible to discover more about the viewer’s perception of the ads. The method used to examine the creative strategies are descriptive qualitative method and to determine the perception of the viewer on the research object are using quantitative survey methods

Keywords : creative strategy, credit card, perception, television commercial.

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STRATEGI KREATIF KAMPANYE SOSIAL ORGANISASI BERBASIS KOMUNITAS “RUMAH CEMARA” BANDUNG MELALUI MEDIA SOSIAL

R.A. Dita Saraswati

Published Jul 2018 ,24DOI https://doi.org/10.28932/srjd.v1i1.447https://journal.maranatha.edu/index.php/srjd/

2018Jurnal Serat RupaVol 1 No 1 (2016): SRJD-JANUARYFSRD U.K. Maranatha

In 2014 social campaign and counseling for HIV and AIDS has been run by government or Health Ministry of the Republic of Indonesia, which aimed to make young people know how to prevent HIV/AIDS with other information related to myths and facts. Different with the government preventive campaign, an organization called Rumah Cemara in Bandung focusing to people that already infected by HIV/AIDS, especially teenager with former drug addicts background. Rumah Cemara is a community based organization which aims to improve the quality of people living with HIV and Napza addict in Indonesia through peer approach support.

Rumah Cemara is the largest network of people with HIV and Napza in West Java Province in Indonesia. With interview technique, documentation as well as literature studies of campaign and social media, the writer intend to analyze the role of social media and creative strategy campaign this organization runs for over 3 years, from 2013 to 2015. In their campaign strategy, they succesfully gain attention not only from the people living with HIV/drug addicts, but also the major society of Bandung about the discrimination problems towards the people living with HIV/AIDS. This research aims to describe the creative strategy in socialmedia which popularly used by indonesian. This research also beneficial as a reference and reviews for social campaign for organization / other communities in Indonesia.

Keywords: community, creative strategy, HIV/AIDS, social media.

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PERANCANGAN DESAIN GRAFIS MEDIA PROMOSI WEBSITE PASAR PAPRINGAN BAGIKELUARGA URBAN DI INDONESIA

Steven ArdenR.A Dita SaraswatiPuspita Yuli Pradita

Published Jul 2019 ,25DOI https://doi.org/10.28932/srjd.v3i2.1160https://journal.maranatha.edu/index.php/srjd/

2019Jurnal Serat RupaVol 3 No 2 (2019): SRJD-JULY FSRD U.K. Maranatha

Papringan Market is located in Ngadiprono Hamlet, Ngadimulyo Village, Kedu District, Temanggung, and Central Java. The Papringan market has a big idea to build a village from the village by revitalizing it. The Papringan market has good potential for tourist areas, because it has a unique transaction method, this market uses «pring» coins for trading. In addition, the creation of this market also changes the public order from the unused or the disposal of wasteland into a useful land. The design goal is to promote the Papringan Market to be better known by urban families in Indonesia.

The research method used is Field observation, interviews with Papringan Market activists, and target markets research with quantitative methods through online questionnaires on 100 respondents. The main media used are Website and Video. The visuals raised the traditional elements such as bamboo, unique elements of space, and typical activities in the area that are not owned by other traditional markets. This promotion uses websites as the main media, because it is interactive, attractive, global reach, and up-to-date information. The results of this design are expected the Papringan Market opportunity more visible to residents in other big cities and able to reach urbanites in other cities, which are in fact traditional tourism activists.

Keywords: papringan market, promotion media, temanggung, website design.

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PERANCANGAN BUKU FOTOGRAFI DOKUMENTASI KEGIATAN KESENIAN DI KAMPUNG JELEKONG

Sherilyn SilvianiSandy RismantojoR.A. Dita Saraswati

Published Jan 2019 ,25DOI https://doi.org/10.28932/srjd.v3i1.811https://journal.maranatha.edu/index.php/srjd/

2019Jurnal Serat RupaVol 3 No 1 (2019): SRJD-JANUARYFSRD U.K. Maranatha

Jelekong Village is located in the south of Bandung and is a craft center for make-by-order painting artisans. The late Mr. Odin Rohidin started this artistic activity in the 1970s. Aside from paintings, Jelekong Village is also active in such activities as Pencak Silat, Wayang Golek, and the Jaipong dance. Unfortunately, this village has a hard time developing in terms of facilities and infrastructures, which is caused by lack of attention from the local government.

This results in the fact that not many people, even those in Bandung know the whereabouts of the artisans in Jelekong Village, who in fact play an important role in preserving the traditional Sundanese arts and culture. That is why, there is a need to design a media that is able to document and narrate the things that these artisans do in Jelekong Village and their daily struggles in creating art without being acknowledged and appreciated by their own people. By designing a documentary photography book, it is expected that the people of Bandung will be more informed about these artisans and will support the making of better facilities and infrastructures to rise up their spirit in creating more arts.

Keywords : book design, documentary, jelekong, photography

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“Design is thinking made visual.” – Saul Bass

portfolio radita saraswati

Documents

Transcript of portfolio radita saraswati