So richtig geil pitchen.So richtig geil pitchen.Wie geht das?Wie geht das?

Andreas ZeitlerAndreas ZeitlerzCasting 3000zCasting 3000@zcasting3000@zcasting3000

Elevator PitchElevator Pitch

# The 6 Pitches #

1. The One-Word Pitch.

Write a fifty-word pitch. Reduce it to twenty-five words. Then to six words. One of those remaining half-

dozen is almost certainly your one-word pitch.

2. The Question Pitch.

Use this if your arguments are strong. If they’re weak, make a statement. Or better yet, find some new

arguments.

3. The Rhyming Pitch.

Don’t rack your brain for rhymes. Go online and find a rhyming dictionary. I’m partial to RhymeZone.

# The 6 Pitches #

4. The Subject Line Pitch.

Review the subject lines of the last twenty e-mail messages you’ve sent. Note how many of them appeal to

either utility or curiosity. If that number is less than ten, rewrite each one that fails the test.

5. The Twitter Pitch.

Even though Twitter allows 140 characters, limit your pitch to 120 characters so that others can pass it on.

Remember: The best pitches are short, sweet, and easy to retweet.

6. The Pixar Pitch.

Read all twenty-two of former Pixar story artist Emma Coats’s story rules. Your try: Once upon a time ____.

Every day, _____. One day ____. Because of that, ____. Because of that, ____. Until finally, ____.

Croc BrainCroc Brain

Frame ControlFrame Control

Power FrameTime FrameMoral Authority Frame(Analyst) Prize Frame

Quelle: pitchmastery.com

Beta TrapsBeta Traps

zCasting 3000zCasting 3000MethodMethod

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IntroductionAddress Pain PointQuick OverviewDive Right InWrap UpCall to Action

zCasting 3000zCasting 3000MethodMethod

zcasting3000.comzcasting3000.com

IntroductionAddress Pain PointQuick OverviewDive Right InWrap UpCall to Action

zCasting 3000zCasting 3000MethodMethod

zcasting3000.comzcasting3000.com

So richtig geil pitchen.So richtig geil pitchen.Wie geht das?Wie geht das?

Andreas ZeitlerAndreas ZeitlerzCasting 3000zCasting 3000@zcasting3000@zcasting3000