20.06.2012

Philipp Engstler, CTO ricardoGroup

Von 0 auf 20 Entwickler in 12 Monaten -

Eine strategische Retrospektive

20.06.2012

ricardoGroup, an overview.

ricardo Group – websites in Western Europe

20.06.2012 3

Clear market leader online auctions.ch

20.06.2012 4

ricardoGroup grows in CH

20.06.2012 5

tradus.ch

Classifieds

Shops.ch

B2C – marketplace

auto.ricardo.ch

Autos und -Zubehör

20.06.2012 6

QXL.dk QXL.no ricardo.gr

ricardoGroup grows abroad

Latest acquisitions: trendsales(DK) and 7pixels(IT):

Run own development centers / out of focus for todays presentation

20.06.2012 | 7

And the world is mobile…

iPhone

Android

Ovi

Mobile Website

iPad

20.06.2012

Philipp Engstler, CTO ricardoGroup

Von 0 auf 20 (23) Entwickler in 12

Monaten - Eine strategische

Retrospektive

20/06/2012 | 9

- networking to collect

experiences

- attended conferences like the

one today

- visit companies and countries

- desk research on country,

cultural aspects and ‘good to

knows’

20/06/2012 | 10

Evaluation process

20/06/2012 | 11

The leader meant a lot to us

- builded the bridge FR-UA

- was a formal developer on

QXLricardo

- know-how transporter

- company culture transporter

- travelled a LOT, moves to Ukrain

now.

- ... became an ‘agile’ guy during

the process

20/06/2012 | 12

Stratigical change on dev methodology from waterfall to agile

- started in March 11 to become

agile

- scale up – stay small

- we do work in selforganizing

teams

- continues adaptation of the

organization as we grow

- UA developers search for agile

teams

20/06/2012 | 13

A stratigic IT planning and clear focus supporting a streamlined growth

Communication:

- UCC solution to ensure easy communication

- rise travel budget

- T-Shirts, Give-Aways, Office outfit

Organisation development:

- development teams dedicated to product / vision

- introduce agile development / management 3.0

- adapt Marketing structure with POs

- adapt IT organisation, flaten hierarchy

- work down cross team impediments – formal managers

20/06/2012 | 14

Organisation development last year, following the stratigic decision

20.06.2012 | 15

Fragen?

Philipp Engstler

CTO ricardoGroup Philipp.engstler@ricardo.ch ricardo.ch AG General-Guisan-Str. 8 6304 Zug