Ciklum Seminar Zurich June 20, 2012 - Philipp Engstler (ricardo)
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20.06.2012 Philipp Engstler, CTO ricardoGroup Von 0 auf 20 Entwickler in 12 Monaten - Eine strategische Retrospektive
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Die ricardo Group hat im Sommer 2011 mit dem Aufbau eines zweiten Entwicklungszentrums in Kiew begonnen. Ein Jahr später arbeiten nun bereits 20 Entwickler im Team. Was waren die Überlegungen hinter diesem strategischen Schritt? Wie wurde die Evaluation durchgeführt und welches waren die entscheidenden Kriterien? Wie arbeiten die verteilten Teams über mehrere Länder zusammen? Philipp Engstler, CTO der ricardo Group, gewährt uns einen faszinierenden Einblick hinter die Kulissen.
Transcript of Ciklum Seminar Zurich June 20, 2012 - Philipp Engstler (ricardo)
20.06.2012
Philipp Engstler, CTO ricardoGroup
Von 0 auf 20 Entwickler in 12 Monaten -
Eine strategische Retrospektive
20.06.2012
ricardoGroup, an overview.
ricardo Group – websites in Western Europe
20.06.2012 3
Clear market leader online auctions.ch
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ricardoGroup grows in CH
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tradus.ch
Classifieds
Shops.ch
B2C – marketplace
auto.ricardo.ch
Autos und -Zubehör
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QXL.dk QXL.no ricardo.gr
ricardoGroup grows abroad
Latest acquisitions: trendsales(DK) and 7pixels(IT):
Run own development centers / out of focus for todays presentation
20.06.2012 | 7
And the world is mobile…
iPhone
Android
Ovi
Mobile Website
iPad
20.06.2012
Philipp Engstler, CTO ricardoGroup
Von 0 auf 20 (23) Entwickler in 12
Monaten - Eine strategische
Retrospektive
20/06/2012 | 9
- networking to collect
experiences
- attended conferences like the
one today
- visit companies and countries
- desk research on country,
cultural aspects and ‘good to
knows’
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Evaluation process
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The leader meant a lot to us
- builded the bridge FR-UA
- was a formal developer on
QXLricardo
- know-how transporter
- company culture transporter
- travelled a LOT, moves to Ukrain
now.
- ... became an ‘agile’ guy during
the process
20/06/2012 | 12
Stratigical change on dev methodology from waterfall to agile
- started in March 11 to become
agile
- scale up – stay small
- we do work in selforganizing
teams
- continues adaptation of the
organization as we grow
- UA developers search for agile
teams
20/06/2012 | 13
A stratigic IT planning and clear focus supporting a streamlined growth
Communication:
- UCC solution to ensure easy communication
- rise travel budget
- T-Shirts, Give-Aways, Office outfit
Organisation development:
- development teams dedicated to product / vision
- introduce agile development / management 3.0
- adapt Marketing structure with POs
- adapt IT organisation, flaten hierarchy
- work down cross team impediments – formal managers
20/06/2012 | 14
Organisation development last year, following the stratigic decision
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Fragen?
Philipp Engstler
CTO ricardoGroup [email protected] ricardo.ch AG General-Guisan-Str. 8 6304 Zug
