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Collaboration in the digital ageThe impact of Enterprise Social NetworkingOctober 10th 2016 – University of St. Gallen

Twitter: @haraldschirmerWeb: harald-schirmer.de

PublicImpact of Enterprise Social Networking

Social is not a software upgrade!

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PublicImpact of Enterprise Social Networking 05/02/2023

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PublicImpact of Enterprise Social Networking

Digital Engagement with focus on Strategic Work, Collaboration & Innovation

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desi

re

capability

› Command & Control› Default closed› Documents› Management› Hierarchy› Rules

› Cloud, Big Data, Wearables› Social Collaboration› Tagging / Filters› Apps› Agile Methods (Scrum…)› Mobile Work

› Sharing / Exchange› Default open / trust› Social Learning (MOOC’s)› Feedback culture› Failure culture / Risk

taking› Participation

› Co-Creation› Bar Camp's, Open Space› Working Out Loud› Networks, Virtual Teams› Challenging rules› Appetite for change

high

highlow

CultureBehaviorAttitude

CompetenceKnowledgeLearning

PublicImpact of Enterprise Social Networking

› multiply efficiency & effect

› creating relevance

› fostering engagement & participation

› experience the richness of diversity

› reduce resistance in change

› leveraging resources

› creating opportunities

› connecting valuable people

› inspiring & fostering creativity

The power of networks

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NetworkEngagementTrust

on eye levelentrepreneursagile

sprintsopen collaboration

constant learning

Diversity

embracing change

risk taking permanent beta

fail fast

Commitment

transparency

valuesSocial Learning

Working Out Loud

PublicImpact of Enterprise Social Networking

Digital Collaboration

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Analogue:› Paper› Folders› Letters› Index cards

localphysically

things: 1. Level Digital:

› Word, Excel, PowerPoint› Windows Explorer› eMail› Databases

regionaldigital copy of local

tools:

2. Level Digital:

› Wiki, Forum, Blog› Tagging, likes, sharing› Profiles, networks› Video conferencing› Virtual Reality› Augmented Reality› Harmonization (e.g. APIs)› Individualization› Real time data› Digital Processes

globalconnected

platforms:

PublicImpact of Enterprise Social Networking

Digital Collaboration(Example)

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Product

physical:

Business

Board net

digitalized:

Organization

Autonomous Driving

connected:

Cooperation

Dig

ital T

rans

form

atio

n

PublicImpact of Enterprise Social Networking 05/02/2023

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Digital Collaboration / networks… Maturity Levels!

WHY?WHAT?

HOW?WHO?

WE!

PublicImpact of Enterprise Social Networking 05/02/2023

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PublicImpact of Enterprise Social Networking

Harald Schirmer, © Continental AG

Examples:digital efficiency is scalable

+70%efficent

Conference

upload

> 40 timesefficient

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PublicImpact of Enterprise Social Networking

„Du hast mir Dinge zugetraut,die ich mir nicht zugetraut hätte,

bin jetzt aber stolz es geschafft zu haben“

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PublicImpact of Enterprise Social Networking

„I know now, I am not alone!“

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PublicImpact of Enterprise Social Networking

„I don‘t solder sensors,

I save life‘s!“

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Video’s of Spotify

› 1.500 Employees› 30 million Subscribers (paying!)› 75 million active users› 59 markets

When Spotify workers need a new keyboard, they go to a shelf and take one. Source

PublicImpact of Enterprise Social Networking

Thank you

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I love feedback!

personally or via Twitter: @haraldschirmerWeb: harald-schirmer.de