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5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com

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5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com

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Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

 Lbirmlq Glimr`meb, Jlbebm Qmeyz

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1~~~"z}d}bhyqebqyey}y"im

       

Xfr~fry

Meb mey}bn

Ilq Bmyz eqy L``yln ‑ imr L``yln 'l}ag% ek Bmyz

Ieqr}syexm Ymagbf`fnem: Iem Ilymbqag`m}imr Ebymrbmy eqy meb Dlyl`uqlyfr imq lbim`q

Xfb Laamqq z} Afbymby: Iem Iebfql}remr imq Ebymrbmynmqagéhyq qym``mb qeag bm} l}h 

Mrqymq Dlseym : Omqylbiql}hblgkmb imr Bmyznmqm qaglhy

<" Hrmezmey D} y}r ( ]bymrgl y}bn

Iem ieneyl`mb Kme`mbqymebm imr myzymb zmgb JlgrmIem Qey}lyefb eb Im}yqag`lbi

?" Klrdmyebn Dfbq}k ( Mebdl}hmb

@edm+kebimi Afkk}bealyefbq: Iem Il}kmb+gfag+Nmqym rmi}zemry ieneyl`mq

Iel`fn+Klrdmyebn l}h meb Kebek}k ‑ key gøagqy xerl`mb Hf`nmb

1" Kmiemb Ebhfrklyefb ( Jf}rbl eqk}q

@exm+Om~mnyoe`i: Nffn`m keqagy dréhyen keyOmreagymrqylyy}bn eb imb d`lqqeqagmb Kmiemb }bymr Qfael`+Kmiel+Meb}qq

Iem _mbleqqlbam imq Mbygð``}bnqjf}rbl`eqk}q

9" Nmq}bigmey Mrbégr}bn ( fg omhebimb

‒Nfyy eb ^meÖ‐ l}h Lor}h 

Iem nmnmb~éryenm Qey}lyefb imr Ym`mkmiezebkGml`yg: Iem Ym`mdfkk}bedlyefbqebi}qyrem gly iem O}qebmqq+Aglbamb hmqy ek O`ead

=" Hrm}biqaglhy Omzemg}bn ( NmkmebqaglhyIem Nrmbzmb imr Hlamoffd+Sebb~lbi

8" @mrbmb eqqmb ( meymroe i}bn

@mlrbebn Afkk}beyemq }bi Qmref}q Nlkmq ‑ bm}m Z}nébnm z}k m`mdyrfbeqagmb @mrbmbMbymrsreqm ?"3: Keylromeymr+Df``lofrlyefb }bi Ebhf+Qglrebn qylyy eqqmbqgfry}bn

}bi ^meymroe`i}bnqqyl}Xfb imr Ebhf+H`}y z}r Ebhf+@}qy: bm}m Xeq}l`eqemr}bnqymagbedmb

8

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91

95

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=5

89

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5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com

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9 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

>" eryqaglhy Lromey ( ]bymrbmgkmb

_mar}eyebn+Klrdys`lyz Ebymrbmy ‑ z~eqagmb Dlrremrmhl` m }bi Oe`i}bnq+G}o

Imr n`éqmrbm Om~mromr ‑ ilq srexly+øffi mby`eagm Fb`ebm+@mombOmr}eagm M+Kle`+B}yz}bn: Ilq Mbim imq Lyylagkmbyq+_mnekmq

Iem Nmbmrlyefb Hlamoffd eqy Yrmeomr hðr Mbymrsreqm ?"3Iem ðqym imr O?O+Fb`ebm+Dfkk}bedlyefb

7" Sf eyed Omgørimb ( Xmr~l y}bn

Z~eqagmb Imkfdrlyem~mrdzm}n }bi Qag~lrzmr Smymr M+Imkfarlau ‑ meb gf`srenmr im}yqagmr mnHfryqagreyyqyrmeomr FsmbIlyl

‒Eag n`l}om z} l``mrmrqy k}qq iemqmq Dfbzmsy xfb Sf`eyedmrb mrqy mebkl`i}ragir}bnmb ~mrimb"‐ Ebymrxem~ key Agreqyelb Drm}yz Mwsmrym hðr FsmbIlyl

}bi FsmbNfxmrbkmby

5" Debigmey J}nmbi ( Mrzemg}bn

L}hnlomb ek ieneyl`mb J}nmbiyrmffi  Kmiemboe`i}bn eqy meb Nmbmrlyefbmb ðomrnrmehmbimq Lb`emnmb

Bfag ekkmr Dblads}bdy: Imr ‒Ieneyl` Nls‐ z~eqagmb @mgrmr }bi Qagð`mr ‒^er ~érmb ilkl`q bem l}h iem Eimm nmdfkkmb }bqmrmb @mgrmrb meb Nmo}ryqylnqnmqagmbd

z} klagmb"‐ Ebymrxem~ key mebmk Nukblqel``mgrmr z}r _f``m qfzel`mr Bmyz~mrdm ekQagð`mr+@mgrmr+Xmrgé`ybeq

<3" N l}om _m enefb ( Qserey}l eyéy

Iem Deragm dlbb beagy kmgr ‒fgbm‐ ‑ ilq Bmyz eqy mbinð`yen N`l}ombqqlagm

‒Klbagm Ygmkmb ~ðrim eag xem``meagy bfag beagy mebkl` key mebmk rml`mb Hrm}biimb eag l}q imr Febm+^m`y dmbbm qf eb iemqmr Lry omqsrmagmb"‐ Ebymrxem~ keyYfk Bfmiebn Afkk}beyu Klblnmr imr mrqymb Qy}bim

>8

7=

55

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5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com

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=~~~"z}d}bhyqebqyey}y"im

       

 

       

Z~meymq Dlseym : Qag ðqqm yrmbiq imq ieneyl mb lbim q

Fsmb Mxmruygebn:

Iem ^m`y nmgøry imr Fffi mbgmey

Arf~iqf}raebn:

Iem df``mdyexm @øq}bnqq}agm ek Bmyz

M+Eimbyeyu:Ilq ieneyl`m Eag l`q `}drlyexm Ol}qym``m

Kfoexe eqlyefb:

Ilq kfoe`m Ebymrbmy l`q Yrmeomr hðr Hfryqagreyy }bi Yme`glom lomr l}ag hðr Qsem`mrme

Smrxlqexm mo:

Qmbqfrymagbed _HEI+Ymagbed }bi Ebymrbmydfbbmdyexeyéy lb 'hlqy% l``mb Frymb

orebnmb ilq Ðomrl``+Bmyz

_ml +yekm Slrlienk:

Ilq Bmyz mbyhl`ymy qmebm nm~l`yenm Drlhy

l`q Magyzmeykmie}k

Lbl fneqemr}bn:

‒L`~luq+fb‐ r}hy Lbye+Gl`y}bnmb gmrxfr }bi srfxfzemry imb srfi}dyexmbL}qqyemn l}q imk Ieneyl`mb

Hðbh Ygmqmb z} ieneyl mb Bmyz~mrdmb

N fqqlr

 

@eymrly}r 

<<7

<13

<99

<=8

<88

<>8

<79

<5?

<59

?39

5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com

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8 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

^em xem`m Fb`ebm+Eimbyeyéymb glomb Qem6Qagfb mebkl` blagnmzég`y6

Laaf}byq ome Lklzfb mOlu Hlamoffd WebnNffn`m Lss`m fimr ome imr Im}yqagmb Olgb" Mq

qf`` Kmbqagmb nmomb iem hðgrmb keyy`mr~me`m mebnlbzmq Lirmqqo}ag egrmr qm`oqy ‑ key I}yzmbimbxfb B}yzmrblkmb }bi mbyqsrmagmbimb Slqq+

~ørymrb hðr Ebymrbmyiembqym }bi Fb`ebm+Qgfsqglbinmqagremomb }bi l}hom~lgry lb mebmk imr qeagmrqymb Frym imr m`y: }bymr imk Dfshdeqqmb"

B}b kln ilq l``mq dfkeqag d`ebnmb mq zmeny oe`i+

glhy lomr b}r l``z} im}y`eag ilqq qeag }bqmrmNmqm``qaglhy eb mebmk nenlbyeqagmb smrqøb`eag

mombqf zmeyrl}ombimb ~em jmimb Yln l}hq Bm}m

qslbbmbimb df+mxf`}yefbérmb Lilsyefbqsrf+zmqq ombimy" Qylry+}sq ~em imr @falyefb+olqmi

Qmrxeam Hf}rq|}lrm imr Kearfo`fnnebn+IembqyY~eyymr Dfbzmrbm ~em Nffn`m }bi Hlamoffd fimr 

Ebiexei}mb ~em imr ede@mldq+Dfsh J}`elb Lqqlbnm}bi jmimr mebzm`bm Ebymrbmyb}yzmr qm`oqy srénmbbeagy b}r iem ieneyl`m ]k~m`y eb imr ~er }bq yén+

`eag om~}qqy ekkmr kmgr lomr l}ag }bom~}qqyom~mnmb" ^er slqqmb }bq l}ag yén`eag iemqmk

bm}mb Kmylkmie}k lb ilq }bqmrm Lry keymeblb+imr z} dfkk}bezemrmb mombqf xmrébimry ~em }b+

qmr Xmrqyébibeq xfb ^eqqmb fimr nlr iem Lry }bi^meqm ~em ~er imbdmb ‑ }bi `momb ~f``mb" ^mr géyym bfag xfr hðbh Jlgrmb ilrlb nmilagy ilqq

meb qagbm``mr Ebymrbmyz}nlbn ~mqmby`eag ilhðr xmrlby~fry`eag qmeb ~eri ~em ~er @mombq|}l`eyéy

}bi myzy`eag Qylbi+ }bi fgbfrym om~mrymb6

Ilq Z}d}bhyqebqyey}y gly omrmeyq ?333 mebm Qy}+

iem z}r ‒Z}d}bhy imq Ebymrbmy‐ xfrnm`mny" Beagyl``m Ygmqmb }bi Lbblgkmb ilreb døbbmb imr nm+

nmb~éryenmb _ml`eyéy imr Bmyznmqm` qaglhy qylbi+

gl`ymb" Iem nrfomb Mby~ead`}bnq`ebemb lomr gly

L}yfr Klyygelq Gfrw yrmeag gmrl}qnmlromeymy"^mr ~ðrim gm}ym lbnmqeagyq imr Ifkeblbz xfbHlamoffd Webn ( Af" eb Hrlnm qym``mb ilqq iemDfkk}bedlyefbqhfrkmb ek ~~~ ‒qye`eqyeqag '"""%

qylrd xfb ‚~meo`eagmk Bmy~frdebn― nmsrény‐ 

'Gfrw ?333 Q" ??% qebi6 ^m`agmr S_+Xmrlby~fry+

`eagm }bi Klrdmymmr ~ðrim gm}ym beagy hf`nmbimL}qqlnm }bymrqyrmeagmb: ‒TIlq Bmyz[ dlbb ]bymr+

bmgkmb omqqmr key qmebmb D}bimb rðaddfssm`b"

  Lomr mq dlbb dmeb Mrqlyz hðr mebm dfbqm|}mby 

d}bimbfrembyemrym ]bymrbmgkmbqd}`y}r }bi 

qyrebnmbymb Klrdmbl}hol} qmeb"‐ 'moi" Q" =>%

Mebm imr ~eagyenqymb L}qqlnmb imr Qy}iem lomr eqy ilqq ilq Ebymrbmy z}r Bfrkl`eyéy ~eri }bi nm+rlim imqgl`o b}r bfag ilq }bqagmebolrm qmgr 

~fg` lomr bfy~mbienm Gebymrnr}bioe`i mebmr Nm+qm``qaglhy imq ‒ieneyl`mb _ml`eqk}q‐ qmeb ~eri"

Iem E``}qyrlyefbmb z} imb ‒Z}dðbhymb imq Ebymr+bmy‐ iem imr E``}qyrlyfr Ebnf Hlqy z} imr keyy`mr+~me`m m`h Jlgrm l`ymb S}o`edlyefb omenmqym}mry

gly qebi bfag gm}ym ldy}m`` }bi ~mrimb eb imr Meb`mey}bn 'Q" ?1% bfagkl`q l}hnmnreffi mb"

Eb imb xmrnlbnmbmb Jlgrmb gly ilq Z}d}bhyqebq+

yey}y ilbb ekkmr ~emimr s}bdy}m`` l}h iem _f``mimq Ebymrbmy eb Nmqm``qaglhy }bi ^eryqaglhy geb+nm~emqmb" Qf l}ag key imr Qy}iem ‒Kmiel`}ye+

fb‐ '?33=% eb imr xfr l``mk iem Dfbqm|}mbzmbimr ‒ieneyl`mb Ebiexei}l`eqemr}bn‐ hðr iem Kmie+

mborlbagm gmrl}qnmlromeymy ~}rimb" ?338 mr+qagemb ilq Yrmbiifqqemr ‒Klrdmyebn ?"3‐ eb imk

Xfr~fry

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>~~~"z}d}bhyqebqyey}y"im

       

~er ilq Afkk}beyu+Slrlienkl eb imr Omzemg}bnz~eqagmb Srfi}zmby }bi Dfbq}kmby z~eqagmb

Klrdm }bi D}bim ygmklyeqemrymb" Key ‒Qfael`Afkkmram‐ hf`nym ?337 mebm SIH+S}o`edlyefbiem iem z~meym Nmbmrlyefb imq M+Afkkmram bégmr 

om`m}agymym" Ilreb glomb ~er bm}m Dfbzmsym imqm`mdyrfbeqagmb Glbim`q xfr imk Gebymrnr}bi imr 

qymenmbimb Xmrbmyz}bnqnrlim lbl`uqemry"

Eb imr xfr`emnmbimb S}o`edlyefb b}b nmgy mq }bq

beagy xfrimrnrðbien }k ymagbeqagm Bm}mr}bnmbeb imr Ebhfrklyefbq+ }bi Ym`mdfkk}bedlyefbq+

ebi}qyrem" ^er ~f``mb beagy iem Qeagmrgmey xfb

A`f}i Afks}yebn oeq ebq d`mebqym Imyle` mrørymrbfimr iem hmg`mbim Ormeyolbixmrqfrn}bn eb `ébi+

`eagmb _mnefbmb" L}ag nmgy mq }bq beagy }k imbrml`mb Auomr ^lr fimr iem hlom`glhymb Køn`eag+

dmeymb xery}m``mr _ml`eyéy eb l`` egrmb Hlamyymb"

Gfrw Klyygelq '?333%: Iem Z}d}bhy imq Ebymrbmy" L}h imk ^mn z}k Iene+yl`mb _ml`eqk}q ‑ lq ~eri l}q ~~~ }bi M+Afkkmram6

Dm`dgmek: Z}d}bhyqebqyey}y

^mbzm` Medm }"l" '?33=%: Kmiel`}yefb" Xfb imb Klqqmbkmiemb z}r ieneyl`mb Ebiexei}l`eqemr}bn" Dm`dgmek: Z}d}bhyqebqyey}y

Glimr`meb Lbirmlq '?338%: Klrdmyebn ?"3" Xfb imr Klqqm z}r Afkk}be+

yu" Hldymb }bi L}qo`eadm z}r bm}mb 'Fb`ebm+%Dfkk}bedlyefb"Dm`dgmek: Z}d}bhyqebqyey}y

Dreqag Jfagmb4 Glimr`meb Lbirmlq '?337%: Qfael` Afkkmram" Xmrdl}hmb

ek Afkk}beyu+Zmeyl`ymr 'SIH%" Dm`dgmek: Z}d}bhyqebqyey}y

Gm`imbglhym Gladmr+Nmqageagymb bimb Qem ebiemqmr Qy}iem mombqf ~mben ~em mebm L}qmeblb+

imrqmyz}bn key imb Nrmbzmb }bi Qmnb}bnmb imr dðbqy`eagmb Ebym``enmbz" Iem ymagbf`fneqagmb Lq+smdym }bi ebymrbmy+}yfseqyeqagmq Nmilbdmbn}y

qebi ~eagyen ~mrimb lomr lb lbimrmr Qym``m z}r Nmbðnm ygmklyeqemry" Qmgmb Qem gemrz} l}ag }b+

qmrm @eymrly}rmkshmg`}bnmb"

^er ~f``mb ‑ }bi ilq eqy imr Dmrb }bqmrmq km+

ygfieqagmb Lbqlyzmq ‑ mebmb l``z} omqagrébdymbO`ead l}h iem nr}bi`mnmbimb Ymagbf`fnemb imq

Ebymrbmy }bi imr b}yzmrqmeyenmb Glri~lrm xfk

SA ðomr ilq Qklrysgfbm oeq z}k Ylo`my xmrkme+imb" Imbb ilxfb qebi ~er ðomrzm}ny mr hðgry

hlqy ekkmr z} mebmr Xmrblag`éqqen}bn imr ‒qf+zefieneyl`mb‐ Iekmbqefb i"g" imr nmqm``qaglhy+

`eagmb ~eryqaglhy`eagmb }bi d}`y}rm``mb Xmréb+

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7 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

imr}bnqom~mn}bnmb iem key imr z}bmgkmbimbXmrormey}bn imq Ebymrbmy }bi imqqmb ekkmr yem+

hmr rmeagmbimb B}yz}bnqdfbymwymb mebgmrnmgmb"D}rz: ^er qmgmb }bq imb ieneyl`mb L``yln my~lq

nmbl}mr lb"

Nmrlim imqgl`o glomb ~er ek _lgkmb imr Qy}+

iem mebm _megm xfb Ebymrxem~q nmhðgry eb imbmb~er Ldym}rm ek Bmyz iem Kmbqagmb gebymr imb

B}``mb }bi Mebqmb z} ^fry dfkkmb `lqqmbkøagymb" Qem bimb imqgl`o irme Ebymrxem~q om+

~}qqy l}qhðgr`eag lonmir}ady xfr" Ilr}bymr ilqNmqsréag key mebmk @mgrmr imr key xem` K}y }biXmrxm xmrq}agy qfzel`m Bmyz~mrdm ~em Hlamoffd

eb qmebmr séilnfneqagmb Lromey key }bi ek smr+qøb`eagmb Xmrgé`ybeq z} qmebmb Qagð`mrb z} om+

rðadqeagyenmb" L}ag Yfk Bfmiebn ‒Afkk}beyuKlblnmr‐ imr mrqymb Qy}bim }bi b}b xmrlby+

~fry`eag hðr iem S`lyyhfrk mxlbnm`eqag"im glyqeag }bqmrmb Hrlnmb z}r _f``m imr Bm}mb Kmiembeb N`l}om }bi _m`enefb nmqym``y" ]bi imr Ebymrbmy+

ldyexeqy }bi Omrlymr Agreqyelb Drm}yz mr`é}ymry ekEbymrxem~ eb~em~mey iem Dfbzmsym FsmbIlyl }bi

FsmbNfxmrbkmby }bqmr Xmrqyébibeq xfb Sf`eyedYme glom }bi Imkfdrlyem xmrébimrb"

^er køagymb Egbmb key imr Mebfrib}bn omqyekk+ymr Sgébfkmbm }bi Yrmbiq eb jm~me`enm @mombq+

qsgérmb xfb imr Hrmezmey ðomr Oe`i}bn oeq geb

z}r _m`enefb n`meagmrklÖmb Frembyemr}bn ~emEbqserlyefb hðr Egrm yén`eagm Lromey lk ek }bi ‑jl l}ag ilq ‑ nmnmb ilq Ebymrbmy `emhmrb" Imbbqag`emÖ`eag nmomb ~er Egbmb beagy b}r lbqagl}+

`eagm Omeqsem`m hðr iem Qag`ðqqm`yrmbiq Fsmb

Mxmruygebn, Arf~iqf}raebn, M+Eimbyeyu, Kfoexe`e+

qlyefb, Smrxlqexm ^mo }bi _ml`+Yekm Slrlienk 

lb iem Glbi" Qfbimrb ~er qagl}mb l}ag ilrl}h~f }bi ~mqgl`o Kmbqagmb nmb}n xfk ieneyl`mb

L``yln glomb 'Dls" Lbl`fneqemr}bn%"Imr Zmeys}bdy imr Qy}iembxmrøffi mby`eag}bn ~}r+

im }bq xfb imr jðbnqymb 'Kmiemb+%Nmqageagym

l}hnmz~}bnmb" Imbb ~mimr iem Nmbmrlyefb Hl+amoffd eb Bfrilhredl bfag ^ede@mldq bfag iem

‒Afsu ( Slqym‐+Lffi érm imq Mw+Xmrymeien}bnqke+beqymrq dfbbymb }bomrðadqeagyeny o`meomb"

Imr ?33> xmrqyfrombm Z}d}bhyqhfrqagmr _fuLklrl qlnym imr Kmbqag bmenm ilz} iem d}rz+

hreqyenmb L}q~erd}bnmb xfb Ymagbf`fnemb z}ðomrqagéyzmb iem `lbnhreqyenmb lomr z} }bymr+

qagéyzmb" ^er xmrq}agmb ‒Lklrl―q @l~‐ z} om+gmrzenmb }bi hrlnmb: ^em xmrébimry ilq Ebymrbmy

`lbnhreqyen }bqmr @momb ‑ hmrblo xfb Nmréym+Gusmq }bi Uf}Y}om+Qylrq6 ^lq my~l glomb iem]k~é`z}bnmb eb Énusymb }bi iem FsmbIlyl+

S`lyyhfrk HewKuQyrmmy nmkmebqlk6 ]bi ~m`agmQag`ðqqm `lqqmb qeag ilrl}q eb Omz}n l}h iem

im}yqagmb Ebymrbmy+Xmrgé`ybeqqm zemgmb6

Iemqm }bi lbimrm ~eagyenm Hrlnmb ek Z}qlk+

kmbglbn key imr qymyenmb Xmrormey}bn imq Eb+ymrbmy xmrq}agy ‒Iem Bmyznmqm``qaglhy‐ z} om+

lby~frymb" ^er ~ðbqagmb Egbmb imqgl`o mebm

mrdmbbybeqrmeagm @mdyðrm ‑ iem @mdyðrm mebmr S}+o`edlyefb imrmb L}yfrmb bfag ekkmr ]bkmbnmblb Ir}admryebym }bi Slsemr xmrorl}agy glombbfag ekkmr Oðagmr qy}iemrymb }bi qag~lrz l}h 

~meÖ nmqagremomb glomb"

Dm`dgmek ek Kérz ?3<<

Jlbebm Qmeyz }bi Lbirmlq Glimr`meb

Dm`dgmek ek Kérz ?3<<

Jlbebm Qmeyz }bi Lbirmlq Glimr`meblbebm Qmeyz }bi Lbirmlq Glimr`meb

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5~~~"z}d}bhyqebqyey}y"im

       

Hrmezmey D} y}r ( ]bymrgl y}bn

Klrdmyebn Dfbq}k ( Mebdl}hmb

Kmiemb Ebhfrklyefb ( Jf}rbl eqk}q

Nmq}bigmey Mrbégr}bn ( fg omhebimb

Hrm}biqaglhy Omzemg}bn ( Nmkmebqaglhy

@mrbmb eqqmb ( meymroe i}bn

eryqaglhy Lromey ( ]bymrbmgkmb

Sf eyed Omgørimb ( Xmr~l y}bn

Debigmey J}nmbi ( Mrzemg}bn

N l}om _m enefb ( Qserey}l eyéy

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<3 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

Ilq Bmyz eqy L yln ‑ imr L yln 'l}ag% ek Bmyz

Ilq Ebymrbmy i}ragirebny omrmeyq d`mebqym Slrzm``mb }bqmrmqL``ylnq" Mq eqy hðr xem`m Kmbqagmb meb qm`oqyxmrqyébi`eagmr Ylnmqomn`meymr" Meb _l}k imr ~em dmeb lbimrmr Xmrnlbnmbgmey

Nmnmb~lry }bi Z}d}bhy xmrmeby: Imbb ilq ~~~ dlbb meb remqenmqgeqyfreqagmq Lragex qmeb ‑ == Ke``efbmb Keyn`emimr my~l }k+

hlqqy iem Lgbmbhfrqag}bnq+Afkk}beyu KuGmreylnm ‑ fimr ilqqagbm``qym Blagreagymbkmie}k }bqmrmr Zmey" Mq ~eri Xmrqlyzqyð+

adm xfb Fb`ebm+Eimbyeyéymb }bi iem Ilymbqs}rmb imr B}yzmr ~meyðomr imrmb sguqeqagmb Yfi gebl}q om~lgrmb" Mq nrmehy eb Yme`mbnlr xfrl}q ~lq ~er eb imb béagqymb Qmd}bimb imbdmb ~mrimb

'xn`" Qagerrklagmr ?335% }bi mq eqy ilq ymagbeqagm Nmrðqy hðr bm}m srfnbfqyeqagm Xmrhlgrmb 'xn`" N`ffr }"l" ?335%"

Ilq ebymrmqqlbymqym Sgébfkmb lomr eqy: Mq ~eri key}bymr nlr beagykmgr l`q srénmbi ~lgrnmbfkkmb" Ilq fffi mbolrym qeag ker eb

mebmk Nmqsréag key kmebmk Hreqm}r xfr b}bkmgr ðomr irme Jlgrmb"

^égrmbi mr Qagmrm }bi Dlkk lbqmyzym hrlnym eag egb fo mr srexlyfimr omr}eag my~lq key imk Ebymrbmy z} y}b glom" ^frl}hgeb mr qfhfry xmrbmebym ker lomr gøeagmr~meqm imb ebxmqyenlyexmb Qkl``+

yl`d nmqylyymym" Mrqy ek ~meymrmb Nmqsréag fffi mbolrym qeag ilbbilqq mr qmebm @mombqnmhégryeb ðomr ilq Ebymrbmy dmbbmbnm`mrbyglyym 'dmebm Bmombqéag`eagdmey ~em eag kmebm% }bi ilqq eb qmebmb

Hreqm}rql`fb ekkmr kmgr Bm}d}bimb dfkkmb" ‒^mnmb imr n}ymbOm~mry}bnmb l}h \usm‐ qmemb qem z} egk nm`lbny" Kmeb Hreqm}r 

qsrlag imb Blkmb mebmr imr nrøÖymb `fdl`mb Om~mry}bnqs`lyyhfr+kmb key ‒Demsm‐ l}q" ^fgmr qf``ym mr l}ag ~eqqmb ilqq qeag imr Blkm l}q imk Q`fnlb ‒\}l`eyu fr Gusm6‐ lo`meymy"

Meb`mey}bn  ‒Ilq Ebymrbmy mrkøn`eagy Nmqsréagm }bymr Kmbqagmb, iem eb imb

Zmeymb imr Klqqmbkmiemb mebhlag beagy køn`eag ~lrmb" '"""%

Iemqm xmrbmyzymb Nmqsréagm mrqagl ffi mb drlhyxf``m bm}m Hfrkmb

imr qfzel`mb Frib}bn }bi mq yl}agmb bm}m Lrymb imq ^eqqmbq+

l}qyl}qagmq l}h" '"""%‐  Ilq A`}myrleb Klbehmqy, <555

 ‒Imr Ebhfrklyedmr ~eri, ~lq iem Dfks`mweyéy, Aglbamb }bi _eqe+

dmb imr ^m`y omyre  ffi y, iem mr qm`omr keyqagl ffi y, b}r }bz}rmeagmbi l}qnmoe`imy"‐  ^eryqaglhyqebhfrklyedmr Srfh" Ir" Lrbf _f`h 

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<<~~~"z}d}bhyqebqyey}y"im

       

L}ag iem dfkkmrzem``m B}yz}bn imq ~~~ gly qeag rliedl` xmréb+imry" mr géyym bfag xfr ~mbenmb Jlgrmb nmilagy ilqq mebm Her+kl key xery}m``mb Dðgmb }bi Køgrmb Nm`i xmriembmb dlbb6 Ðomr 

ilq ]bymrbmgkmb Zubnl ilq }bymr lbimrmk iem Orf~qmrqsem`m‒Hlrkxe``m‐ }bi ‒Kll^lrq‐ mby~eadm`ym qlnym ilq Glbim`qo`lyy

yrmffi mbi mq glom l}q imk Xmryrøim`b xfb Zmey meb Ke``elrimbnm+qagéhy nmklagy" ?3<3 qsem`ymb zmey~meqm ?13 Ke``efbmb Qsem`mr 

~m`y~mey meb Fb`ebm+Qsem` imr l}hqyrmombimb dl`ehfrbeqagmbHerkl"

]bi Hldy eqy: Ekkmr kmgr Kmbqagmb b}yzmb ilq Ebymrbmy z}kFb`ebm+Qgfssebn" Qm`oqy Qag}gm }bi D`lkfyymb bimb rmeÖmb+

imb Loqlyz ek Bmyz ‑ lrmbqmnkmbym iem Glbim`qklrdmyebn+Srfsgmymb blag imr mrqymb Ifyafk+O`lqm xfr zmgb Jlgrmb bem }bibekkmr ek Fb`ebm+_mnl` glomb `emnmb qmgmb" Lomr l}ag imr qylye+

fbérm Glbim` nmgy bm}m ieneyl`m mnm" Key Kfoe`m Af}sfbebn

my~l fimr imk Irexm+eb+Q}smrklrdy key Fb`ebm+Xfromqym``}bnxmrq}agy klb iem Dfbd}rrmbz l}q imk rmebmb Xmrqlbinmqagéhykey imb menmbmb ^lffi mb z} qag`lnmb }bi Kmgr~mrym hðr D}bimb

z} qaglffi mb"

Ilq Ebymrbmy qfxem` qymgy hmqy eqy ~m`y~mey dmeb l``mebenmr Y}k+

km`s`lyz kmgr mebmr zlg`}bnqdréhyenmb }bi key mbyqsrmagmbimr Glri~lrm l}qnmqylyymymb Ebhf+M`eym" Mq neoy gm}ym dl}k bfag

mebm omqyekkym Omxø`dmr}bnqnr}ssm iem qeag imk Qfn imq^fr`i ^eim ^mo mbyzemgmb dlbb" Mq eqy eb imr Keyym imr Nmqm``+qaglhy xmrlbdmry ‑ nmbl}qf mebm Ebqylbz imq Zmeyxmryrmeoq ~em imr 

Zmeyxmrqag~mbi}bn mombqf meb klbes}`emrmbimq Klqqmbkmie+}k ~em meb Imkfdrlyem~mrdzm}n mebm o}bym l}ym K}`yekmiel+

klqagebm ~em mebm qmreøqm ‑ key}bymr nlr iem mebzenm ‑ \}m``m hðr Ebhfrklyefb"

?3<= ~mrimb qagéyz}bnq~meqm 73 Srfzmby imr Im}yqagmb fb`ebmqmeb gm}ym qebi mq imr L_I&ZIH+Fb`ebmqy}iem ?3<3 z}hf`nm

lbbégmrbi =3 Ke``efbmb '85 Srfzmby% ~m`y~mey qebi hlqy z~meKe``elrimb Kmbqagmb ek Bmyz }bymr~mnq ‑ qmemb mq B}yzmr xfb

M+Kle` Hlamoffd Uf}Y}om+N}admr fimr Qagð`mr mebmq xery}m``mbD`lqqmbzekkmrq"

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<? Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

Hlqy z~me Ke elrimb Kmbqagmb qebi gm}ym fb ebm ‑ol i jmimr Ireyym gly mebmb Hlamoffd+Laaf}by

´

Ebymrbmy+B}yzmr 'eb Kef"%

Lbyme` imr Ebymrbmy+B}yzmr lb imr Omxø`dmr}bn 'eb -%

Lbyme` imr Hlamoffd+B}yzmr lb imr Omxø`dmr}bn 'eb -%

C

\}m m: fr i Ebymrbmy Qylyq L}n}qy ?3<34 Hlamoffd+Zlg mb: qfael oldmrq"afk Hmor}lr ?3<<4

l}hnr}bi imr qylrdmb lagqy}kqrlymb xfb hlamoffd eb imb myzymb 8 Kfblymb }bi }bymrqagemi e+

agmr Ilymb|}m mb dfkky mq omek srfzmby}l mb Xmrn meag imr Lbyme m lb imr Nmqlkyomxø dmr}bn

z} Xmrzmrr}bnmb: l}y qfael oldmrq"afk omyrény imr Lbyme lb Hlamoffd+B}yzmrb eb Lhredl ek

Hmor}lr ?3<< kmgr l q imr Lbyme imr Ebymrbmy+B}yzmr lb imr Nmqlkyomxø dmr}bn"

 

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<1~~~"z}d}bhyqebqyey}y"im

       

Ebqnmqlky yrény xfr l``mk iem Xem`hl`y imr Fb`ebm+Lbnmofym z}r qymenmbimb Om`emoygmey ome: M+Afkkmram Xeimf Fb`ebm+L}dye+

fbmb Srmeqxmrn`meagm Slrybmroørqmb mo`fnq Hfrmb Qfael`Bmy~frdq ~em Hlamoffd fimr O}qebmqq+Bmyz~mrdm }bi xem`mq

lbimrm kmgr" @myzy`eag omqsem`mb l}ag iem d`lqqeqagmb Kmiemb'Zmey}bnmb YX mya"% ébnqy iem Fb`ebm+Dlbé`m key bm}mb Lbnmof+

ymb }bi ebbfxlyexmb Hfrklymb"

]bi l}qnmrmagbmy ilq ^fr`i ^eim ^mo klagy imb Z}nlbn z} `f+

dl`mb Ebhfrklyefbmb mebhlagmr }bi om|}mkmr" Qagfb gm}ym qebimeb Xemrym` l``mr Q}aglbhrlnmb l}h Nffn`m `fdl` kfyexemry" Ilq

gmeÖy Kmbqagmb ~f``mb ~eqqmb ~mr imr omqym Hreqm}r imr Qyliyeqy fimr ~em klb lk qagbm``qymb z}k Olgbgfh dfkky"

Imr ieneyl m O ead }k iem Madm:NrøÖmrm Omim}y}bn imq Ebymrbmy hðr ilq fdl m ]khm i

´

^m`agm Kmiemb b}yzmb Qem ome imr fdl`mb Orlbagmbq}agm6

3

<3-

?3-

13-

93-

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   E   b   y   m   r   b   m   y

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    Q   f    h   y   ~   l

   r   m    &    A   I  +   _    F   K

   Y   m    `   m    h   f

   b   l   }   q    d   }   b    h   y

   O   r   l   b   a    g   m   b    o   }   a    g

99-

=- 8- >-

17-

\}m m: Keyym qylbi }bi mro}bn NhD Qmsymkomr ?3<3

Omhrln}bn xfb ?"333 Smrqfbmb eb Im}yqag lbi

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<9 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

Imr imkfnrlqagm Febmr+Hldyfr i"g" iem nmrebnmrm Ebymrbmy+Smbmyrlyefb eb é`ymrmb Omxø`dmr}bnqnr}ssmb ~eri dðbhyen dmebm

_f``m kmgr qsem`mb" Nmrlim ome imb É`ymrmb ~eri ilq Ebymrbmykmgr }bi kmgr z}r Qm`oqyxmrqyébi`eagdmey ‑ eb Yme`mb qfnlr z}k

Ol}qymeb hðr kmgr ]blogébnendmey ~em omek Lkoemby Lqqeqymi@exebn 'LL@% ilq nmgomgebimrymb Kmbqagmb my~l imb ym`mkm+

iel`mb Dfbyldy z}k Gl}qlrzy køn`eag klagy" L}ag moqmeymb

hðr Debimr klagmb ebz~eqagmb mebmb ekkmr nrøÖmrmb Lbyme` imqIlymbxmrdmgrq l}q"

Qfzel +Kmiemb:

Mebm kmiembmxf }yefbérm Dfbqm|}mbz 

Gm}ym ~eri l}q imr rliel`mb Xmrormey}bn xfb Ebhfrklyefb xel

Qmbimklqy mebm ‒Afkk}beyu+S`lyyhfrk‐" Imr smrqfbl`mb }bi eb+qyey}yefbm``mb L}yfreyéy qym``y qeag iem ‒^meqgmey imr Xem`mb‐ 'xn`"

Q}rf~emade ?33=% mbynmnmb iem l`q lbye+gemrlrageqagmq Bmyz+~mrd~eqqmb l}ag eb imr Febm+^m`y z}bmgkmbi qsðrolr ~eri:

i}rag dreyeqagm Oðrnmr }bi Xmrorl}agmr 'key}bymr omqqmr~eqqm+reqagm% Slyembymb }bi D}bimb" Lomr momb l}ag i}rag Qagð`mr }bi Qy}imbymb iem df``lofrlyexm S`lyyhfrkmb ~em ^edesmiel l`q

Omz}nq|}m``m ome Gl}ql}hnlomb Gl}qlromeymb }bi _mhmrlymbb}yzmb"

Ilq eqy smr qm beagy qag`ekk qfbimrb mombhl``q meb Quksyfk hðr iem Lilsyefbqhégendmey imq Kmbqagmb" L}Ömrimk eqy mq L}qir}ad

mebmr bm}mb Hfrk imq beagy+ebqyey}yefbm``mb @mrbmbq" ‒73 Srf+

 zmby l``mr Dfksmymbzmb ~mrimb ek beagy+ebqyey}yefbm``mb ]khm`i 

mr~fromb‐  qlny _f`h Lrbf`i Srfhmqqfr hðr Séilnfned lb imr ]be+

xmrqeyéy Dleqmrq`l}ymrb" Meb beagy }bmrgmo`eagmr Yme` ilxfb bimygm}ym fb`ebm }bi xmrbmyzy qylyy 'xn`" Qaglagybmr&Gøomr ?337%"

Imrzmey i}rag`momb l``m Ebi}qyremblyefbmb iemqmb Kmiemb}k+

or}ag 'xn`" ZmrhlÖ&^m`dmr&Qagkeiy ?337%" Bem ~lr mq mebhlagmrlb Kmiembebgl`ym z} dfkkmb" Bem ~lrmb iem Gðrimb bemirenmr

qm`oqy z}k Kmiembsrfi}zmbymb z} ~mrimb ‑ qmemb mq YmwymL}ief Xeimfq fimr He`km" Ilq Ebymrbmy }bi iem ekkmrqexmb Km+iemb klagmb l}q Af}ag+Dlryfffi m`b df``lofremrmbim _mzesembymb

z~eqagmb Fb`ebm+Nlkmq Hlamoffd Qklrysgfbm }bi Uf}Y}om" 

,

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?39 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

Olrloìqe L`omry @lqz`f '?331%: @ebdmi" Gf~ Mxmruygebn EqAfbbmaymi yf Mxmruygebn M`qm lbi ^gly Ey Kmlbq hfr O}qebmqq

Qaembam lbi Mxmruilu @ehm" Bm~ Ufrd: S`}km

Orfadklb Jfgb 'Grqn"% '?3<<%: Eq ygm Ebymrbmy Aglbnebn ygm ^lu Uf} Ygebd6 Ygm Bmy―q Ekslay fb f}r Kebiq lbi H}y}rm" Bm~ Ufrd

}"l": GlrsmrAf``ebq

O?O+Fb`ebm+Kfbeyfr ?3<<" D`lrymwy ek Ebymrbmy: 

Xmrlby~fry`eagm z~eqagmb ^}bqag }bi ^erd`eagdmey"SIH+If~b`fli: ~~~"o?o+fb`ebm+kfbeyfr"im

Agreqyldeq Beagf`lq L" & Hf~`mr Jlkmq G" '?3<3%: Afbbmaymi,Iem Klagy qfzel`mr Bmyz~mrdm }bi ~lr}k N`ðad lbqymadmbi eqy"

Hrlbdh}ry lk Kleb: Q" Heqagmr Xmr`ln

Im}yqagm Ym`mdfk LN '?335%: @EHM ‑ Ieneyl`mq @momb~~~"qy}iem+`ehm"im

Irfqqf} F`nl4 Drmks` Qymhlb4 Sf`ymrklbb Lbirmlq 'Gn"%'?339%: Iem ~}bimrolrm ^eqqmbqxmrkmgr}bn"

^em Fsmb Ebbfxlyefb }bqmrm m`y rmxf`}yefbemry" Glbbfxmr: Gmeqm

Izemkol F`exmr4 Qymeb`m Lbirmlq '?3<3%: H}y}rm Afkslbu ‑ IemZ}d}bhy imr ]bymrbmgkmbqd}`y}rmb" em Qem Egr O}qebmqq y hðr iem Ødfbfkem xfb kfrnmb klagmb" Dm`dgmek: Z}d}bhyqebqyey}y

Mad D`l}q '?337%: Dlrremrmhl``m Ebymrbmy" Klblnmb Qem Egrm

Fb`ebm+_ms}ylyefb omxfr lbimrm mq y}b, Kðbagmb: Glbqmr ^ery+

qaglhy

Nlqagdm Q}qlbbm: Iem ieneyl`m Mr`øq}bnq`mgrm eb: IEM ZMEY?3"<<"?337 ~~~"zmey"im&?337&97&Auomrqslam

NIE Eks}`q Br" ?&?3<3: Iem Yrlbqslrmbz+_mxf`}yefb" er `mnmb

}bi gebymr`lqqmb Ilymbqs}rmb eb nenlbyeqagmr Kmbnm" Egrm Xmr+dbðsh}bn mrøffi bmy }bnmlgbym Køn`eagdmeymb" _ðqag`edfb&Zðreag:NIE

@eymrly}r

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?3=~~~"z}d}bhyqebqyey}y"im

       

N`li~m`` Kl`af`k '?3<3%: ‒Qkl`` Aglbnm" gu ygm rmxf`}yefb~e`` bfy om y~mmymi‐ eb: Bm~ Ufrdmr 9"<3"?3<3 ~~~"bm~ufrdmr"

afk&rmsfryebn&?3<3&<3&39&<3<339hlVhlayVn`li~m``

N`ffr Smymr L" '?338%: Q~lrk Armlyexeyu: Afksmyeyexm LixlbylnmYgrf}ng Af``lofrlyexm Ebbfxlyefb Bmy~frdq" Fwhfri ]bexmrqeyu

Srmqq

N`ffr Smymr L" '?33>%: Aff`g}byebn: Aglqebn If~b ygm Bmwy Oen

Ygebn" Bm~ Ufrd: Lklafk

N`ffr Smymr L" '?3<3%: Aff`hlrkebn: Y}rb Uf}r Nrmly Eiml Ebyf ygmBmwy Oen Ygebn" Bm~ Ufrd: Lklafk

N`ffr Smymr L" }"l" '?335%: ^mo Qaembam ?"3: Eimbyehuebn Yrmbiqygrf}ng Qmklbyea Qfael` Bmy~frd Lbl`uqeq" EMMM Afbhmrmbam fb

Qfael` Afks}yebn ?5"‑1<" L}n}qy ?335 Xlbaf}xmr" SIH+If~b+`fli: gyys:&&~~~"eadb"frn&ifa}kmbyq&^moVQaembamV?-?33V

EimbyehuebnVYrmbiqVygrf}ngViQBL"sih 

Nf`}kol Ilxei '?335%: Ygm A}`y}rl` @fnea fh Afks}ylyefb"

Alkoreinm&@fbifb: Glrxlri ]bexmrqeyu Srmqq

Nrm`` Smyrl4 Klrfyzde ebhremi4 Qagm`gf~m Gmeie 'Gn"% '?3<3%:Bm}m ieneyl`m D}`y}r+ }bi Oe`i}bnqré}km" emqolimb: Xmr`ln hðr Qfzel`~eqqmbqaglhymb

Glimr`meb Lbirmlq '?331%: Gør+D}`y}rmb" Lbl`uqm d}`y}r~eq+

qmbqaglhy`eagmr Ieqd}rqm z}r L}ieyexeyéy }bi imrmb kmiel`mb

Nr}bi`lnmb" Klneqymrlromey" Hrlbdh}ry: Jfglbb+^f`hnlbn+Nfmygm+]bexmrqeyéy

Glimr`meb Lbirmlq '?339%: ‒Xfk _mzesembymb z}k .Qmbimrmks+

hébnmr." Gør+D}`y}rmb l}h imr Qs}r‐ eb: Lbygrfsf`eylb <3&?339Q" 91ffi "

Glimr`meb Lbirmlq '?338%: Klrdmyebn ?"3" Xfb imr Klqqm z}r Afkk}beyu" Hldymb }bi L}qo`eadm z}r bm}mb 'Fb`ebm+%Dfkk}be+

dlyefb" Dm`dgmek: Z}d}bhyqebqyey}y

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?38 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

Gmebmklbb Nmrrey4 Gl}n Lbirmlq 'Gn"% '?3<3%: ^mo+Mwzm``mbzek M+Afkkmram" Ebbfxlyefb }bi Yrlbqhfrklyefb ek Glbim`"

^emqolimb: Nlo`mr 

Gfrw Klyygelq '?335%: ‒Lssq^fr`i" Fbm+Yf}ag+Lss`edlyefbmbyrmeomb iem ieneyl`m _mxf`}yefb eb iem béagqym _}bim‐ eb: Yrmbi+

_msfry ?3<3" Dm`dgmek: Z}d}bhyqebqyey}y Q" 93 ffi "

Gfrw Klyygelq '?333%: Iem Z}d}bhy imq Ebymrbmy" L}h imk mn

z}k Ieneyl`mb _ml`eqk}q ‑ ^lq ~eri l}q ~~~ }bi M+Afkkmram6Dm`dgmek: Z}d}bhyqebqyey}y

G}omr Ygfklq '?3<3%: O?O Yrmbiq" Mebo`eadm SrfnbfqmbAglbamb hðr iem Z}d}bhy" Dm`dgmek: Z}d}bhyqebqyey}y

EHSE Ieneyl` K}qea _msfry ?3<<" K}qea ly ygm yf}ag fh l o}yyfb"

SIH+If~b`fli: ~~~"ehse"frn&afbymby&`eorlru&IK_?3<<"sih 

Ebymrbmy ( Nmqm``qaglhy Af``lofrlyfru '?3<3%: Ebbfxlyefbqd}`y}r eb imr ieneyl`mb Nmqm``qaglhy" Loqag`}qqomreagy" Xmrøffi mby`eagy}bymr: ~~~"af``lofrlyfru"im 

Ebymrbmy ( Nmqm``qaglhy Af``lofrlyfru '?3<3%: Fffi mbm Qyllyqd}bqy"

Omqqmrm Sf`eyed i}rag ‒Fsmb Nfxmrbkmby‐6 Loqag`}qqomreagy"Xmrøffi mby`eagy }bymr: ~~~"af``lofrlyfru"im 

Jlrxeq Jmffi '?335%: ^gly ~f}`i Nffn`m if6 Bm~ Ufrd: GlrsmrO}qe+bmqq

D`ebnmbo}rn Smymr4 Bmombilg` Jmbq H" 'Gn"% '?3<3%: ^mof`}yefb"'Ðomr+%@momb eb imr ieneyl`mb m`y" Nøyyebnmb: O}qebmqqXe``lnm

Dreqag Jfagmb4 Glimr`meb Lbirmlq '?337%: Qfael` Afkkmram" Xmr+

dl}hmb ek Afkk}beyu+Zmeyl`ymr 'SIH%" Dm`dgmek: Z}d}bhyqebqyey}y

@lk`l Jørb '?337%: Klrdy+Xmrnmkmebqaglhy}bn ek Ebymrbmy" IlqHl``omeqsem` mebmr Qgfssebn+ }bi Kmeb}bnqs`lyyhfrk eb: Geyz`mr_fbl`i4 Gfbmr Lbbm4 Shlimbgl}mr Keaglm`l 'Gn"%: Sfqyyrlieye+

fbl`m Nmkmebqaglhymb: Ygmfrmyeqagm }bi mygbfnrlqagm Mrd}b+i}bnmb Q" <>3ffi "

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?3>~~~"z}d}bhyqebqyey}y"im

       

@lbemr Jlrfb '?3<3%: Uf} Lrm Bfy l Nlinmy" L Klbehmqyf"Bm~ Ufrd: L`hrmi L" Dbfsh 

@lbemr Jlrfb '?338%: Ieneyl`mr Klfeqk}q" Imr Yr}nqag`}qq

imq Df``mdyexeqk}q ek Ebymrbmy eb: Qðiim}yqagm Zmey}bn xfk<8"8"?338 Q" <<

@mfbglri Nmri '?337%: K}qea ?"3" Mqqluq ou Nmri @mfbglri"Gékmmb`ebbl" ~~~"kmielh}y}reqy"afk

@mxebm _ead4 @fadm Agreqyfsgmr4 Qmlr`q Ifa4 ^mebomrnmr Ilxei

'?333%: Ilq A`}myrleb+Klbehmqy" 5= Ygmqmb hðr iem bm}m ]bymr+bmgkmbqd}`y}r ek ieneyl`mb Zmeyl`ymr" Kðbagmb: Mafb

@ebinrmb Klyyq }"l" '?33=%: Km^m Nmbmrlyefb ‑ ^gly O}qebmqqlbi Sf`eyeaq K}qy Dbf~ Lof}y ygm Bmwy Nmbmrlyefb" Qyfadgf`k:

Offdgf}qm S}o`eqgebn

Klage`` Klram`4 Ome`mr Klrd}q 'Gn"% '?33>%: Iem Klagy imr Q}ag+klqagebmb& Ygm Sf~mr fh Qmlrag Mbnebmq" Dø`b: Gl`mk Xmr`ln

Klumr+Qagøbomrnmr Xedyfr '?3<3%: Im`mym" Iem Y}nmbi imq Xmr+nmqqmbq eb ieneyl`mb Zmeymb" Omr`eb: Omr`eb ]bexmrqeyu Srmqq

Kmadm` Kerelk '?33>%: Ilq N`ðad imr ]bmrrmeagolrdmey" ^mnml}q imr Dfkk}bedlyefbqhl``m" Glko}rn: K}rklbb+Xmr`ln

Kfrfzfx Mxnmbu '?3<<%: Ygm Bmy Im`}qefb" Gf~ Bfy yf @eomrlym

Ygm fr`i" @fbifb: Smbn}eb

Slslaglreqqe Zeze '?3<3%: L Bmy~frdmi Qm`h" Eimbyeyu Afkk}+beyu lbi A}`y}rm fb Qfael` Bmy~frd Qeymq" Bm~ Ufrd Loebnifb:_f}y`minm

SQHD _msfry '?3<3%: H}y}rm fh Gml`yg" Ek L}hyrln xfb ]BEAMH"

SIH+If~b`fli: ~~~"sqhd"afk&h}y}rm+fh+gml`yg

\}l`klb Mred '?335%: Qfael`bfkeaq" Gf~ Qfael` Kmiel Yrlbq+

hfrkq ygm ^lu ^m @exm lbi If O}qebmqq" Bm~ Jmrqmu: Jfgb ^e`mu( Qfbq

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?37 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

_lbbmbomrn Dle }"l" '?335%: Ygm H}y}rm fh Eimbyeyu eb ygm Ebhfr+klyefb Qfaemyu" Ifrirmagy: Qsrebnmr 

_meag~l`i _l`h4 Se``mr Hrlbd '?338%: Ebymrldyexm mryqagøsh}bn"

Fsmb Ebbfxlyefb Ebiexei}l`eqemr}bn }bi bm}m Hfrkmb imr Lr+omeyqyme`}bn" emqolimb: Nlo`mr 

_meymr Klrd}q '?3<3%: I}kk 1"3" ^em Y~eyymr O`fnq }bi Bmy+~frdq }bqmrm D}`y}r omirfgmb" Nðymrq`fgmr Xmr`lnqgl}q

_}qgdfffi  If}n`lq '?3<3%: Srfnrlk Fr Om Srfnrlkkmi"

Ymb Afkklbiq Hfr l Ieneyl` Lnm" F_ Offdq

Qaglagybmr Agreqyebl4 Gøomr Lbnm`edl 'Gn"% '?337%: @mlrbebn

Afkk}beyemq" Ilq Ebymrbmy l`q bm}mr @mrb+ }bi eqqmbqrl}k"Hrlbdh}ry&Bm~ Ufrd: Alks}q Xmr`ln

Qagerrklagmr Hrlbd '?335%: Sluolad" lr}k ~er ek Ebhfrklye+

fbqzmeyl`ymr nmz~}bnmb qebi z} y}b ~lq ~er beagy y}b ~f``mb}bi ~em ~er iem Dfbyrf``m ðomr }bqmr Imbdmb z}rðadnm~ebbmb"Kðbagmb: Dlr` O`mqqebn Xmr`ln

Qagøbmhm`i Hrlbd '?335%: Srlweq`meyhlimb Mbymrsreqm ?"3" ^myyom+

~mroqhégen i}rag bm}m Hfrkmb imr Z}qlkkmblromey D}bimboeb+i}bn }bi Ebbfxlyefb" Olqeq~eqqmb z}k mrhf`nrmeagmb Mebqlyz xfb^mo+?"3+Ymagbf`fnemb" Kðbagmb: Glbqmr Hlago}agxmr`ln

Qagfro Omrbi4 DemÖ`ebn Klyygelq4 ðrhm` Klrmb4 Dme`gl}mr Jlb

'?3<3%: Kmiembdfbxmrnmbz Kfbeyfrebn" Qfzel`m Fb`ebm+Bmyz~mr+

dm+_msfry ?3<3" If~b`fli }bymr: ~~~"}be+`meszen"im&}khkmi&KmKfVQFB<3"sih 

Q}rf~emade Jlkmq '?33=%: Iem ^meqgmey imr Xem`mb"

Kðbagmb: A" Omrym`qklbb

Ylsqafyy Ifb4 ^e``elkq I" Lbygfbu '?3<3%: Klarf~edebfkeaq"_moffyebn O}qebmqq lbi ygm fr`i" Bm~ Ufrd }"l": Sfryhf`ef

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?35~~~"z}d}bhyqebqyey}y"im

       

Ylsqafyy Ifb4 e``elkq I" Lbygfbu '?33>%: ^edebfkeaq" Gf~Klqq Af``lofrlyefb Aglbnmq Mxmruygebn" Bm~ Ufrd }"l": Sfryhf`ef

 YM_L Afbq}`ylbyq '?3<3%: L}hol} mebmr ieneyl`mb eryqaglhy:

Iem Omim}y}bn imr Qeagmr}bn xfb Lromeyqs`éyzmb eb imr Drmlyex+~eryqaglhy imr M}rfséeqagmb ]befb" Slreq" SIH+If~b`fli:

~~~"k}qedebi}qyrem"im&`mlikeb&sea`eo&srmqqm&Ifd}kmbymV

z}kVIf~b`fli&L}hol}VmebmrVieneyl`mbV^eryqaglhy"sih  

Yfmr L`xeb '<5>3%: Imr Z}d}bhyqqagfad" Qyrlymnemb hðr iem ^m`yxfb kfrnmb" Omrb: Qagmrz

^mbzm` Medm }"l" '?33=%: Kmiel`}yefb" Xfb imb Klqqmbkmiembz}r ieneyl`mb Ebiexei}l`eqemr}bn" Dm`dgmek: Z}d}bhyqebqyey}y

^mrbmr Gmbired: Ilq ^mo ?"3 gly qmebm omqymb Ylnm gebymr qeag

eb: Iem m`y 3?"<?"?335 ~~~"~m`y"im&~eryqaglhy&~mo~m`y&lryea+`m=933>79&Ilq+^mo+?+3+gly+qmebm+omqymb+Ylnm+gebymr+qeag"gyk`

^ede@mldq }bi iem Hf`nmb '?3<<%" Iem Gebymrnrðbim"Iem Dfbqm|}mbzmb" Omr`eb: Q}grdlks

^ø`d Keaglm`l }"l" '?337%: Fb`ebm+Iel`fnlbnmofym xfb O}bimq+

yln }bi O}bimqrmnemr}bn" Z}d}bhyqQy}iemb Olbi 11" Hrlbdh}rylk Kleb }"l": Smymr @lbn Xmr`ln

ZmrhlÖ Lbqnlr4 m`dmr Klryeb4 Qagkeiy Jlb 'Gn"% '?337%: Dfkk}bedlyefb Slryezeslyefb }bi ^erd}bnmb ek Qfael` mo

'Olbi < }bi ?%" Dø`b: Gl`mk Xmr ln

Zeyyrleb Jfblyglb '?335%: Ygm H}y}rm fh ygm Ebymrbmy" Lbi Gf~ yfQyfs Ey" Bm~ Ufrd: Smbn}eb

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?<3 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q

Eksrmqq}k

Gmrl}qnmomrZ}d}bhyqebqyey}y NkoG_fomry+Dfag+Qyr" <<8 MI+8=>>5 Dm`dgmekYm`" $95 '3%8<>9 58 <1+3, Hlw: +?3M+Kle`: ebhfCz}d}bhyqebqyey}y"im

L}yfrmbLbirmlq Glimr`meb Jlbebm Qmeyz

@luf}y }bi E``}qyrlyefbIlbem`l Armimbyebf

¥ Z}d}bhyqebqyey}y NkoGLsre` ?3<<L``m _magym xfromgl`ymb

EQOB 5>7+1+517?79+=7+?