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5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com
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Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
Lbirmlq Glimr`meb, Jlbebm Qmeyz
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1~~~"z}d}bhyqebqyey}y"im
Xfr~fry
Meb mey}bn
Ilq Bmyz eqy L``yln ‑ imr L``yln 'l}ag% ek Bmyz
Ieqr}syexm Ymagbf`fnem: Iem Ilymbqag`m}imr Ebymrbmy eqy meb Dlyl`uqlyfr imq lbim`q
Xfb Laamqq z} Afbymby: Iem Iebfql}remr imq Ebymrbmynmqagéhyq qym``mb qeag bm} l}h
Mrqymq Dlseym : Omqylbiql}hblgkmb imr Bmyznmqm qaglhy
<" Hrmezmey D} y}r ( ]bymrgl y}bn
Iem ieneyl`mb Kme`mbqymebm imr myzymb zmgb JlgrmIem Qey}lyefb eb Im}yqag`lbi
?" Klrdmyebn Dfbq}k ( Mebdl}hmb
@edm+kebimi Afkk}bealyefbq: Iem Il}kmb+gfag+Nmqym rmi}zemry ieneyl`mq
Iel`fn+Klrdmyebn l}h meb Kebek}k ‑ key gøagqy xerl`mb Hf`nmb
1" Kmiemb Ebhfrklyefb ( Jf}rbl eqk}q
@exm+Om~mnyoe`i: Nffn`m keqagy dréhyen keyOmreagymrqylyy}bn eb imb d`lqqeqagmb Kmiemb }bymr Qfael`+Kmiel+Meb}qq
Iem _mbleqqlbam imq Mbygð``}bnqjf}rbl`eqk}q
9" Nmq}bigmey Mrbégr}bn ( fg omhebimb
‒Nfyy eb ^meÖ‐ l}h Lor}h
Iem nmnmb~éryenm Qey}lyefb imr Ym`mkmiezebkGml`yg: Iem Ym`mdfkk}bedlyefbqebi}qyrem gly iem O}qebmqq+Aglbamb hmqy ek O`ead
=" Hrm}biqaglhy Omzemg}bn ( NmkmebqaglhyIem Nrmbzmb imr Hlamoffd+Sebb~lbi
8" @mrbmb eqqmb ( meymroe i}bn
@mlrbebn Afkk}beyemq }bi Qmref}q Nlkmq ‑ bm}m Z}nébnm z}k m`mdyrfbeqagmb @mrbmbMbymrsreqm ?"3: Keylromeymr+Df``lofrlyefb }bi Ebhf+Qglrebn qylyy eqqmbqgfry}bn
}bi ^meymroe`i}bnqqyl}Xfb imr Ebhf+H`}y z}r Ebhf+@}qy: bm}m Xeq}l`eqemr}bnqymagbedmb
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5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com
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9 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
>" eryqaglhy Lromey ( ]bymrbmgkmb
_mar}eyebn+Klrdys`lyz Ebymrbmy ‑ z~eqagmb Dlrremrmhl` m }bi Oe`i}bnq+G}o
Imr n`éqmrbm Om~mromr ‑ ilq srexly+øffi mby`eagm Fb`ebm+@mombOmr}eagm M+Kle`+B}yz}bn: Ilq Mbim imq Lyylagkmbyq+_mnekmq
Iem Nmbmrlyefb Hlamoffd eqy Yrmeomr hðr Mbymrsreqm ?"3Iem ðqym imr O?O+Fb`ebm+Dfkk}bedlyefb
7" Sf eyed Omgørimb ( Xmr~l y}bn
Z~eqagmb Imkfdrlyem~mrdzm}n }bi Qag~lrzmr Smymr M+Imkfarlau ‑ meb gf`srenmr im}yqagmr mnHfryqagreyyqyrmeomr FsmbIlyl
‒Eag n`l}om z} l``mrmrqy k}qq iemqmq Dfbzmsy xfb Sf`eyedmrb mrqy mebkl`i}ragir}bnmb ~mrimb"‐ Ebymrxem~ key Agreqyelb Drm}yz Mwsmrym hðr FsmbIlyl
}bi FsmbNfxmrbkmby
5" Debigmey J}nmbi ( Mrzemg}bn
L}hnlomb ek ieneyl`mb J}nmbiyrmffi Kmiemboe`i}bn eqy meb Nmbmrlyefbmb ðomrnrmehmbimq Lb`emnmb
Bfag ekkmr Dblads}bdy: Imr ‒Ieneyl` Nls‐ z~eqagmb @mgrmr }bi Qagð`mr ‒^er ~érmb ilkl`q bem l}h iem Eimm nmdfkkmb }bqmrmb @mgrmrb meb Nmo}ryqylnqnmqagmbd
z} klagmb"‐ Ebymrxem~ key mebmk Nukblqel``mgrmr z}r _f``m qfzel`mr Bmyz~mrdm ekQagð`mr+@mgrmr+Xmrgé`ybeq
<3" N l}om _m enefb ( Qserey}l eyéy
Iem Deragm dlbb beagy kmgr ‒fgbm‐ ‑ ilq Bmyz eqy mbinð`yen N`l}ombqqlagm
‒Klbagm Ygmkmb ~ðrim eag xem``meagy bfag beagy mebkl` key mebmk rml`mb Hrm}biimb eag l}q imr Febm+^m`y dmbbm qf eb iemqmr Lry omqsrmagmb"‐ Ebymrxem~ keyYfk Bfmiebn Afkk}beyu Klblnmr imr mrqymb Qy}bim
>8
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=~~~"z}d}bhyqebqyey}y"im
Z~meymq Dlseym : Qag ðqqm yrmbiq imq ieneyl mb lbim q
Fsmb Mxmruygebn:
Iem ^m`y nmgøry imr Fffi mbgmey
Arf~iqf}raebn:
Iem df``mdyexm @øq}bnqq}agm ek Bmyz
M+Eimbyeyu:Ilq ieneyl`m Eag l`q `}drlyexm Ol}qym``m
Kfoexe eqlyefb:
Ilq kfoe`m Ebymrbmy l`q Yrmeomr hðr Hfryqagreyy }bi Yme`glom lomr l}ag hðr Qsem`mrme
Smrxlqexm mo:
Qmbqfrymagbed _HEI+Ymagbed }bi Ebymrbmydfbbmdyexeyéy lb 'hlqy% l``mb Frymb
orebnmb ilq Ðomrl``+Bmyz
_ml +yekm Slrlienk:
Ilq Bmyz mbyhl`ymy qmebm nm~l`yenm Drlhy
l`q Magyzmeykmie}k
Lbl fneqemr}bn:
‒L`~luq+fb‐ r}hy Lbye+Gl`y}bnmb gmrxfr }bi srfxfzemry imb srfi}dyexmbL}qqyemn l}q imk Ieneyl`mb
Hðbh Ygmqmb z} ieneyl mb Bmyz~mrdmb
N fqqlr
@eymrly}r
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8 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
^em xem`m Fb`ebm+Eimbyeyéymb glomb Qem6Qagfb mebkl` blagnmzég`y6
Laaf}byq ome Lklzfb mOlu Hlamoffd WebnNffn`m Lss`m fimr ome imr Im}yqagmb Olgb" Mq
qf`` Kmbqagmb nmomb iem hðgrmb keyy`mr~me`m mebnlbzmq Lirmqqo}ag egrmr qm`oqy ‑ key I}yzmbimbxfb B}yzmrblkmb }bi mbyqsrmagmbimb Slqq+
~ørymrb hðr Ebymrbmyiembqym }bi Fb`ebm+Qgfsqglbinmqagremomb }bi l}hom~lgry lb mebmk imr qeagmrqymb Frym imr m`y: }bymr imk Dfshdeqqmb"
B}b kln ilq l``mq dfkeqag d`ebnmb mq zmeny oe`i+
glhy lomr b}r l``z} im}y`eag ilqq qeag }bqmrmNmqm``qaglhy eb mebmk nenlbyeqagmb smrqøb`eag
mombqf zmeyrl}ombimb ~em jmimb Yln l}hq Bm}m
qslbbmbimb df+mxf`}yefbérmb Lilsyefbqsrf+zmqq ombimy" Qylry+}sq ~em imr @falyefb+olqmi
Qmrxeam Hf}rq|}lrm imr Kearfo`fnnebn+IembqyY~eyymr Dfbzmrbm ~em Nffn`m }bi Hlamoffd fimr
Ebiexei}mb ~em imr ede@mldq+Dfsh J}`elb Lqqlbnm}bi jmimr mebzm`bm Ebymrbmyb}yzmr qm`oqy srénmbbeagy b}r iem ieneyl`m ]k~m`y eb imr ~er }bq yén+
`eag om~}qqy ekkmr kmgr lomr l}ag }bom~}qqyom~mnmb" ^er slqqmb }bq l}ag yén`eag iemqmk
bm}mb Kmylkmie}k lb ilq }bqmrm Lry keymeblb+imr z} dfkk}bezemrmb mombqf xmrébimry ~em }b+
qmr Xmrqyébibeq xfb ^eqqmb fimr nlr iem Lry }bi^meqm ~em ~er imbdmb ‑ }bi `momb ~f``mb" ^mr géyym bfag xfr hðbh Jlgrmb ilrlb nmilagy ilqq
meb qagbm``mr Ebymrbmyz}nlbn ~mqmby`eag ilhðr xmrlby~fry`eag qmeb ~eri ~em ~er @mombq|}l`eyéy
}bi myzy`eag Qylbi+ }bi fgbfrym om~mrymb6
Ilq Z}d}bhyqebqyey}y gly omrmeyq ?333 mebm Qy}+
iem z}r ‒Z}d}bhy imq Ebymrbmy‐ xfrnm`mny" Beagyl``m Ygmqmb }bi Lbblgkmb ilreb døbbmb imr nm+
nmb~éryenmb _ml`eyéy imr Bmyznmqm` qaglhy qylbi+
gl`ymb" Iem nrfomb Mby~ead`}bnq`ebemb lomr gly
L}yfr Klyygelq Gfrw yrmeag gmrl}qnmlromeymy"^mr ~ðrim gm}ym lbnmqeagyq imr Ifkeblbz xfbHlamoffd Webn ( Af" eb Hrlnm qym``mb ilqq iemDfkk}bedlyefbqhfrkmb ek ~~~ ‒qye`eqyeqag '"""%
qylrd xfb ‚~meo`eagmk Bmy~frdebn― nmsrény‐
'Gfrw ?333 Q" ??% qebi6 ^m`agmr S_+Xmrlby~fry+
`eagm }bi Klrdmymmr ~ðrim gm}ym beagy hf`nmbimL}qqlnm }bymrqyrmeagmb: ‒TIlq Bmyz[ dlbb ]bymr+
bmgkmb omqqmr key qmebmb D}bimb rðaddfssm`b"
Lomr mq dlbb dmeb Mrqlyz hðr mebm dfbqm|}mby
d}bimbfrembyemrym ]bymrbmgkmbqd}`y}r }bi
qyrebnmbymb Klrdmbl}hol} qmeb"‐ 'moi" Q" =>%
Mebm imr ~eagyenqymb L}qqlnmb imr Qy}iem lomr eqy ilqq ilq Ebymrbmy z}r Bfrkl`eyéy ~eri }bi nm+rlim imqgl`o b}r bfag ilq }bqagmebolrm qmgr
~fg` lomr bfy~mbienm Gebymrnr}bioe`i mebmr Nm+qm``qaglhy imq ‒ieneyl`mb _ml`eqk}q‐ qmeb ~eri"
Iem E``}qyrlyefbmb z} imb ‒Z}dðbhymb imq Ebymr+bmy‐ iem imr E``}qyrlyfr Ebnf Hlqy z} imr keyy`mr+~me`m m`h Jlgrm l`ymb S}o`edlyefb omenmqym}mry
gly qebi bfag gm}ym ldy}m`` }bi ~mrimb eb imr Meb`mey}bn 'Q" ?1% bfagkl`q l}hnmnreffi mb"
Eb imb xmrnlbnmbmb Jlgrmb gly ilq Z}d}bhyqebq+
yey}y ilbb ekkmr ~emimr s}bdy}m`` l}h iem _f``mimq Ebymrbmy eb Nmqm``qaglhy }bi ^eryqaglhy geb+nm~emqmb" Qf l}ag key imr Qy}iem ‒Kmiel`}ye+
fb‐ '?33=% eb imr xfr l``mk iem Dfbqm|}mbzmbimr ‒ieneyl`mb Ebiexei}l`eqemr}bn‐ hðr iem Kmie+
mborlbagm gmrl}qnmlromeymy ~}rimb" ?338 mr+qagemb ilq Yrmbiifqqemr ‒Klrdmyebn ?"3‐ eb imk
Xfr~fry
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>~~~"z}d}bhyqebqyey}y"im
~er ilq Afkk}beyu+Slrlienkl eb imr Omzemg}bnz~eqagmb Srfi}zmby }bi Dfbq}kmby z~eqagmb
Klrdm }bi D}bim ygmklyeqemrymb" Key ‒Qfael`Afkkmram‐ hf`nym ?337 mebm SIH+S}o`edlyefbiem iem z~meym Nmbmrlyefb imq M+Afkkmram bégmr
om`m}agymym" Ilreb glomb ~er bm}m Dfbzmsym imqm`mdyrfbeqagmb Glbim`q xfr imk Gebymrnr}bi imr
qymenmbimb Xmrbmyz}bnqnrlim lbl`uqemry"
Eb imr xfr`emnmbimb S}o`edlyefb b}b nmgy mq }bq
beagy xfrimrnrðbien }k ymagbeqagm Bm}mr}bnmbeb imr Ebhfrklyefbq+ }bi Ym`mdfkk}bedlyefbq+
ebi}qyrem" ^er ~f``mb beagy iem Qeagmrgmey xfb
A`f}i Afks}yebn oeq ebq d`mebqym Imyle` mrørymrbfimr iem hmg`mbim Ormeyolbixmrqfrn}bn eb `ébi+
`eagmb _mnefbmb" L}ag nmgy mq }bq beagy }k imbrml`mb Auomr ^lr fimr iem hlom`glhymb Køn`eag+
dmeymb xery}m``mr _ml`eyéy eb l`` egrmb Hlamyymb"
Gfrw Klyygelq '?333%: Iem Z}d}bhy imq Ebymrbmy" L}h imk ^mn z}k Iene+yl`mb _ml`eqk}q ‑ lq ~eri l}q ~~~ }bi M+Afkkmram6
Dm`dgmek: Z}d}bhyqebqyey}y
^mbzm` Medm }"l" '?33=%: Kmiel`}yefb" Xfb imb Klqqmbkmiemb z}r ieneyl`mb Ebiexei}l`eqemr}bn" Dm`dgmek: Z}d}bhyqebqyey}y
Glimr`meb Lbirmlq '?338%: Klrdmyebn ?"3" Xfb imr Klqqm z}r Afkk}be+
yu" Hldymb }bi L}qo`eadm z}r bm}mb 'Fb`ebm+%Dfkk}bedlyefb"Dm`dgmek: Z}d}bhyqebqyey}y
Dreqag Jfagmb4 Glimr`meb Lbirmlq '?337%: Qfael` Afkkmram" Xmrdl}hmb
ek Afkk}beyu+Zmeyl`ymr 'SIH%" Dm`dgmek: Z}d}bhyqebqyey}y
Gm`imbglhym Gladmr+Nmqageagymb bimb Qem ebiemqmr Qy}iem mombqf ~mben ~em mebm L}qmeblb+
imrqmyz}bn key imb Nrmbzmb }bi Qmnb}bnmb imr dðbqy`eagmb Ebym``enmbz" Iem ymagbf`fneqagmb Lq+smdym }bi ebymrbmy+}yfseqyeqagmq Nmilbdmbn}y
qebi ~eagyen ~mrimb lomr lb lbimrmr Qym``m z}r Nmbðnm ygmklyeqemry" Qmgmb Qem gemrz} l}ag }b+
qmrm @eymrly}rmkshmg`}bnmb"
^er ~f``mb ‑ }bi ilq eqy imr Dmrb }bqmrmq km+
ygfieqagmb Lbqlyzmq ‑ mebmb l``z} omqagrébdymbO`ead l}h iem nr}bi`mnmbimb Ymagbf`fnemb imq
Ebymrbmy }bi imr b}yzmrqmeyenmb Glri~lrm xfk
SA ðomr ilq Qklrysgfbm oeq z}k Ylo`my xmrkme+imb" Imbb ilxfb qebi ~er ðomrzm}ny mr hðgry
hlqy ekkmr z} mebmr Xmrblag`éqqen}bn imr ‒qf+zefieneyl`mb‐ Iekmbqefb i"g" imr nmqm``qaglhy+
`eagmb ~eryqaglhy`eagmb }bi d}`y}rm``mb Xmréb+
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7 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
imr}bnqom~mn}bnmb iem key imr z}bmgkmbimbXmrormey}bn imq Ebymrbmy }bi imqqmb ekkmr yem+
hmr rmeagmbimb B}yz}bnqdfbymwymb mebgmrnmgmb"D}rz: ^er qmgmb }bq imb ieneyl`mb L``yln my~lq
nmbl}mr lb"
Nmrlim imqgl`o glomb ~er ek _lgkmb imr Qy}+
iem mebm _megm xfb Ebymrxem~q nmhðgry eb imbmb~er Ldym}rm ek Bmyz iem Kmbqagmb gebymr imb
B}``mb }bi Mebqmb z} ^fry dfkkmb `lqqmbkøagymb" Qem bimb imqgl`o irme Ebymrxem~q om+
~}qqy l}qhðgr`eag lonmir}ady xfr" Ilr}bymr ilqNmqsréag key mebmk @mgrmr imr key xem` K}y }biXmrxm xmrq}agy qfzel`m Bmyz~mrdm ~em Hlamoffd
eb qmebmr séilnfneqagmb Lromey key }bi ek smr+qøb`eagmb Xmrgé`ybeq z} qmebmb Qagð`mrb z} om+
rðadqeagyenmb" L}ag Yfk Bfmiebn ‒Afkk}beyuKlblnmr‐ imr mrqymb Qy}bim }bi b}b xmrlby+
~fry`eag hðr iem S`lyyhfrk mxlbnm`eqag"im glyqeag }bqmrmb Hrlnmb z}r _f``m imr Bm}mb Kmiembeb N`l}om }bi _m`enefb nmqym``y" ]bi imr Ebymrbmy+
ldyexeqy }bi Omrlymr Agreqyelb Drm}yz mr`é}ymry ekEbymrxem~ eb~em~mey iem Dfbzmsym FsmbIlyl }bi
FsmbNfxmrbkmby }bqmr Xmrqyébibeq xfb Sf`eyedYme glom }bi Imkfdrlyem xmrébimrb"
^er køagymb Egbmb key imr Mebfrib}bn omqyekk+ymr Sgébfkmbm }bi Yrmbiq eb jm~me`enm @mombq+
qsgérmb xfb imr Hrmezmey ðomr Oe`i}bn oeq geb
z}r _m`enefb n`meagmrklÖmb Frembyemr}bn ~emEbqserlyefb hðr Egrm yén`eagm Lromey lk ek }bi ‑jl l}ag ilq ‑ nmnmb ilq Ebymrbmy `emhmrb" Imbbqag`emÖ`eag nmomb ~er Egbmb beagy b}r lbqagl}+
`eagm Omeqsem`m hðr iem Qag`ðqqm`yrmbiq Fsmb
Mxmruygebn, Arf~iqf}raebn, M+Eimbyeyu, Kfoexe`e+
qlyefb, Smrxlqexm ^mo }bi _ml`+Yekm Slrlienk
lb iem Glbi" Qfbimrb ~er qagl}mb l}ag ilrl}h~f }bi ~mqgl`o Kmbqagmb nmb}n xfk ieneyl`mb
L``yln glomb 'Dls" Lbl`fneqemr}bn%"Imr Zmeys}bdy imr Qy}iembxmrøffi mby`eag}bn ~}r+
im }bq xfb imr jðbnqymb 'Kmiemb+%Nmqageagym
l}hnmz~}bnmb" Imbb ~mimr iem Nmbmrlyefb Hl+amoffd eb Bfrilhredl bfag ^ede@mldq bfag iem
‒Afsu ( Slqym‐+Lffi érm imq Mw+Xmrymeien}bnqke+beqymrq dfbbymb }bomrðadqeagyeny o`meomb"
Imr ?33> xmrqyfrombm Z}d}bhyqhfrqagmr _fuLklrl qlnym imr Kmbqag bmenm ilz} iem d}rz+
hreqyenmb L}q~erd}bnmb xfb Ymagbf`fnemb z}ðomrqagéyzmb iem `lbnhreqyenmb lomr z} }bymr+
qagéyzmb" ^er xmrq}agmb ‒Lklrl―q @l~‐ z} om+gmrzenmb }bi hrlnmb: ^em xmrébimry ilq Ebymrbmy
`lbnhreqyen }bqmr @momb ‑ hmrblo xfb Nmréym+Gusmq }bi Uf}Y}om+Qylrq6 ^lq my~l glomb iem]k~é`z}bnmb eb Énusymb }bi iem FsmbIlyl+
S`lyyhfrk HewKuQyrmmy nmkmebqlk6 ]bi ~m`agmQag`ðqqm `lqqmb qeag ilrl}q eb Omz}n l}h iem
im}yqagmb Ebymrbmy+Xmrgé`ybeqqm zemgmb6
Iemqm }bi lbimrm ~eagyenm Hrlnmb ek Z}qlk+
kmbglbn key imr qymyenmb Xmrormey}bn imq Eb+ymrbmy xmrq}agy ‒Iem Bmyznmqm``qaglhy‐ z} om+
lby~frymb" ^er ~ðbqagmb Egbmb imqgl`o mebm
mrdmbbybeqrmeagm @mdyðrm ‑ iem @mdyðrm mebmr S}+o`edlyefb imrmb L}yfrmb bfag ekkmr ]bkmbnmblb Ir}admryebym }bi Slsemr xmrorl}agy glombbfag ekkmr Oðagmr qy}iemrymb }bi qag~lrz l}h
~meÖ nmqagremomb glomb"
Dm`dgmek ek Kérz ?3<<
Jlbebm Qmeyz }bi Lbirmlq Glimr`meb
Dm`dgmek ek Kérz ?3<<
Jlbebm Qmeyz }bi Lbirmlq Glimr`meblbebm Qmeyz }bi Lbirmlq Glimr`meb
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5~~~"z}d}bhyqebqyey}y"im
Hrmezmey D} y}r ( ]bymrgl y}bn
Klrdmyebn Dfbq}k ( Mebdl}hmb
Kmiemb Ebhfrklyefb ( Jf}rbl eqk}q
Nmq}bigmey Mrbégr}bn ( fg omhebimb
Hrm}biqaglhy Omzemg}bn ( Nmkmebqaglhy
@mrbmb eqqmb ( meymroe i}bn
eryqaglhy Lromey ( ]bymrbmgkmb
Sf eyed Omgørimb ( Xmr~l y}bn
Debigmey J}nmbi ( Mrzemg}bn
N l}om _m enefb ( Qserey}l eyéy
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<3 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
Ilq Bmyz eqy L yln ‑ imr L yln 'l}ag% ek Bmyz
Ilq Ebymrbmy i}ragirebny omrmeyq d`mebqym Slrzm``mb }bqmrmqL``ylnq" Mq eqy hðr xem`m Kmbqagmb meb qm`oqyxmrqyébi`eagmr Ylnmqomn`meymr" Meb _l}k imr ~em dmeb lbimrmr Xmrnlbnmbgmey
Nmnmb~lry }bi Z}d}bhy xmrmeby: Imbb ilq ~~~ dlbb meb remqenmqgeqyfreqagmq Lragex qmeb ‑ == Ke``efbmb Keyn`emimr my~l }k+
hlqqy iem Lgbmbhfrqag}bnq+Afkk}beyu KuGmreylnm ‑ fimr ilqqagbm``qym Blagreagymbkmie}k }bqmrmr Zmey" Mq ~eri Xmrqlyzqyð+
adm xfb Fb`ebm+Eimbyeyéymb }bi iem Ilymbqs}rmb imr B}yzmr ~meyðomr imrmb sguqeqagmb Yfi gebl}q om~lgrmb" Mq nrmehy eb Yme`mbnlr xfrl}q ~lq ~er eb imb béagqymb Qmd}bimb imbdmb ~mrimb
'xn`" Qagerrklagmr ?335% }bi mq eqy ilq ymagbeqagm Nmrðqy hðr bm}m srfnbfqyeqagm Xmrhlgrmb 'xn`" N`ffr }"l" ?335%"
Ilq ebymrmqqlbymqym Sgébfkmb lomr eqy: Mq ~eri key}bymr nlr beagykmgr l`q srénmbi ~lgrnmbfkkmb" Ilq fffi mbolrym qeag ker eb
mebmk Nmqsréag key kmebmk Hreqm}r xfr b}bkmgr ðomr irme Jlgrmb"
^égrmbi mr Qagmrm }bi Dlkk lbqmyzym hrlnym eag egb fo mr srexlyfimr omr}eag my~lq key imk Ebymrbmy z} y}b glom" ^frl}hgeb mr qfhfry xmrbmebym ker lomr gøeagmr~meqm imb ebxmqyenlyexmb Qkl``+
yl`d nmqylyymym" Mrqy ek ~meymrmb Nmqsréag fffi mbolrym qeag ilbbilqq mr qmebm @mombqnmhégryeb ðomr ilq Ebymrbmy dmbbmbnm`mrbyglyym 'dmebm Bmombqéag`eagdmey ~em eag kmebm% }bi ilqq eb qmebmb
Hreqm}rql`fb ekkmr kmgr Bm}d}bimb dfkkmb" ‒^mnmb imr n}ymbOm~mry}bnmb l}h \usm‐ qmemb qem z} egk nm`lbny" Kmeb Hreqm}r
qsrlag imb Blkmb mebmr imr nrøÖymb `fdl`mb Om~mry}bnqs`lyyhfr+kmb key ‒Demsm‐ l}q" ^fgmr qf``ym mr l}ag ~eqqmb ilqq qeag imr Blkm l}q imk Q`fnlb ‒\}l`eyu fr Gusm6‐ lo`meymy"
Meb`mey}bn ‒Ilq Ebymrbmy mrkøn`eagy Nmqsréagm }bymr Kmbqagmb, iem eb imb
Zmeymb imr Klqqmbkmiemb mebhlag beagy køn`eag ~lrmb" '"""%
Iemqm xmrbmyzymb Nmqsréagm mrqagl ffi mb drlhyxf``m bm}m Hfrkmb
imr qfzel`mb Frib}bn }bi mq yl}agmb bm}m Lrymb imq ^eqqmbq+
l}qyl}qagmq l}h" '"""%‐ Ilq A`}myrleb Klbehmqy, <555
‒Imr Ebhfrklyedmr ~eri, ~lq iem Dfks`mweyéy, Aglbamb }bi _eqe+
dmb imr ^m`y omyre ffi y, iem mr qm`omr keyqagl ffi y, b}r }bz}rmeagmbi l}qnmoe`imy"‐ ^eryqaglhyqebhfrklyedmr Srfh" Ir" Lrbf _f`h
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<<~~~"z}d}bhyqebqyey}y"im
L}ag iem dfkkmrzem``m B}yz}bn imq ~~~ gly qeag rliedl` xmréb+imry" mr géyym bfag xfr ~mbenmb Jlgrmb nmilagy ilqq mebm Her+kl key xery}m``mb Dðgmb }bi Køgrmb Nm`i xmriembmb dlbb6 Ðomr
ilq ]bymrbmgkmb Zubnl ilq }bymr lbimrmk iem Orf~qmrqsem`m‒Hlrkxe``m‐ }bi ‒Kll^lrq‐ mby~eadm`ym qlnym ilq Glbim`qo`lyy
yrmffi mbi mq glom l}q imk Xmryrøim`b xfb Zmey meb Ke``elrimbnm+qagéhy nmklagy" ?3<3 qsem`ymb zmey~meqm ?13 Ke``efbmb Qsem`mr
~m`y~mey meb Fb`ebm+Qsem` imr l}hqyrmombimb dl`ehfrbeqagmbHerkl"
]bi Hldy eqy: Ekkmr kmgr Kmbqagmb b}yzmb ilq Ebymrbmy z}kFb`ebm+Qgfssebn" Qm`oqy Qag}gm }bi D`lkfyymb bimb rmeÖmb+
imb Loqlyz ek Bmyz ‑ lrmbqmnkmbym iem Glbim`qklrdmyebn+Srfsgmymb blag imr mrqymb Ifyafk+O`lqm xfr zmgb Jlgrmb bem }bibekkmr ek Fb`ebm+_mnl` glomb `emnmb qmgmb" Lomr l}ag imr qylye+
fbérm Glbim` nmgy bm}m ieneyl`m mnm" Key Kfoe`m Af}sfbebn
my~l fimr imk Irexm+eb+Q}smrklrdy key Fb`ebm+Xfromqym``}bnxmrq}agy klb iem Dfbd}rrmbz l}q imk rmebmb Xmrqlbinmqagéhykey imb menmbmb ^lffi mb z} qag`lnmb }bi Kmgr~mrym hðr D}bimb
z} qaglffi mb"
Ilq Ebymrbmy qfxem` qymgy hmqy eqy ~m`y~mey dmeb l``mebenmr Y}k+
km`s`lyz kmgr mebmr zlg`}bnqdréhyenmb }bi key mbyqsrmagmbimr Glri~lrm l}qnmqylyymymb Ebhf+M`eym" Mq neoy gm}ym dl}k bfag
mebm omqyekkym Omxø`dmr}bnqnr}ssm iem qeag imk Qfn imq^fr`i ^eim ^mo mbyzemgmb dlbb" Mq eqy eb imr Keyym imr Nmqm``+qaglhy xmrlbdmry ‑ nmbl}qf mebm Ebqylbz imq Zmeyxmryrmeoq ~em imr
Zmeyxmrqag~mbi}bn mombqf meb klbes}`emrmbimq Klqqmbkmie+}k ~em meb Imkfdrlyem~mrdzm}n mebm o}bym l}ym K}`yekmiel+
klqagebm ~em mebm qmreøqm ‑ key}bymr nlr iem mebzenm ‑ \}m``m hðr Ebhfrklyefb"
?3<= ~mrimb qagéyz}bnq~meqm 73 Srfzmby imr Im}yqagmb fb`ebmqmeb gm}ym qebi mq imr L_I&ZIH+Fb`ebmqy}iem ?3<3 z}hf`nm
lbbégmrbi =3 Ke``efbmb '85 Srfzmby% ~m`y~mey qebi hlqy z~meKe``elrimb Kmbqagmb ek Bmyz }bymr~mnq ‑ qmemb mq B}yzmr xfb
M+Kle` Hlamoffd Uf}Y}om+N}admr fimr Qagð`mr mebmq xery}m``mbD`lqqmbzekkmrq"
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<? Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
Hlqy z~me Ke elrimb Kmbqagmb qebi gm}ym fb ebm ‑ol i jmimr Ireyym gly mebmb Hlamoffd+Laaf}by
´
Ebymrbmy+B}yzmr 'eb Kef"%
Lbyme` imr Ebymrbmy+B}yzmr lb imr Omxø`dmr}bn 'eb -%
Lbyme` imr Hlamoffd+B}yzmr lb imr Omxø`dmr}bn 'eb -%
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\}m m: fr i Ebymrbmy Qylyq L}n}qy ?3<34 Hlamoffd+Zlg mb: qfael oldmrq"afk Hmor}lr ?3<<4
l}hnr}bi imr qylrdmb lagqy}kqrlymb xfb hlamoffd eb imb myzymb 8 Kfblymb }bi }bymrqagemi e+
agmr Ilymb|}m mb dfkky mq omek srfzmby}l mb Xmrn meag imr Lbyme m lb imr Nmqlkyomxø dmr}bn
z} Xmrzmrr}bnmb: l}y qfael oldmrq"afk omyrény imr Lbyme lb Hlamoffd+B}yzmrb eb Lhredl ek
Hmor}lr ?3<< kmgr l q imr Lbyme imr Ebymrbmy+B}yzmr lb imr Nmqlkyomxø dmr}bn"
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<1~~~"z}d}bhyqebqyey}y"im
Ebqnmqlky yrény xfr l``mk iem Xem`hl`y imr Fb`ebm+Lbnmofym z}r qymenmbimb Om`emoygmey ome: M+Afkkmram Xeimf Fb`ebm+L}dye+
fbmb Srmeqxmrn`meagm Slrybmroørqmb mo`fnq Hfrmb Qfael`Bmy~frdq ~em Hlamoffd fimr O}qebmqq+Bmyz~mrdm }bi xem`mq
lbimrm kmgr" @myzy`eag omqsem`mb l}ag iem d`lqqeqagmb Kmiemb'Zmey}bnmb YX mya"% ébnqy iem Fb`ebm+Dlbé`m key bm}mb Lbnmof+
ymb }bi ebbfxlyexmb Hfrklymb"
]bi l}qnmrmagbmy ilq ^fr`i ^eim ^mo klagy imb Z}nlbn z} `f+
dl`mb Ebhfrklyefbmb mebhlagmr }bi om|}mkmr" Qagfb gm}ym qebimeb Xemrym` l``mr Q}aglbhrlnmb l}h Nffn`m `fdl` kfyexemry" Ilq
gmeÖy Kmbqagmb ~f``mb ~eqqmb ~mr imr omqym Hreqm}r imr Qyliyeqy fimr ~em klb lk qagbm``qymb z}k Olgbgfh dfkky"
Imr ieneyl m O ead }k iem Madm:NrøÖmrm Omim}y}bn imq Ebymrbmy hðr ilq fdl m ]khm i
´
^m`agm Kmiemb b}yzmb Qem ome imr fdl`mb Orlbagmbq}agm6
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O r l b a g m b o } a g
99-
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\}m m: Keyym qylbi }bi mro}bn NhD Qmsymkomr ?3<3
Omhrln}bn xfb ?"333 Smrqfbmb eb Im}yqag lbi
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<9 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
Imr imkfnrlqagm Febmr+Hldyfr i"g" iem nmrebnmrm Ebymrbmy+Smbmyrlyefb eb é`ymrmb Omxø`dmr}bnqnr}ssmb ~eri dðbhyen dmebm
_f``m kmgr qsem`mb" Nmrlim ome imb É`ymrmb ~eri ilq Ebymrbmykmgr }bi kmgr z}r Qm`oqyxmrqyébi`eagdmey ‑ eb Yme`mb qfnlr z}k
Ol}qymeb hðr kmgr ]blogébnendmey ~em omek Lkoemby Lqqeqymi@exebn 'LL@% ilq nmgomgebimrymb Kmbqagmb my~l imb ym`mkm+
iel`mb Dfbyldy z}k Gl}qlrzy køn`eag klagy" L}ag moqmeymb
hðr Debimr klagmb ebz~eqagmb mebmb ekkmr nrøÖmrmb Lbyme` imqIlymbxmrdmgrq l}q"
Qfzel +Kmiemb:
Mebm kmiembmxf }yefbérm Dfbqm|}mbz
Gm}ym ~eri l}q imr rliel`mb Xmrormey}bn xfb Ebhfrklyefb xel
Qmbimklqy mebm ‒Afkk}beyu+S`lyyhfrk‐" Imr smrqfbl`mb }bi eb+qyey}yefbm``mb L}yfreyéy qym``y qeag iem ‒^meqgmey imr Xem`mb‐ 'xn`"
Q}rf~emade ?33=% mbynmnmb iem l`q lbye+gemrlrageqagmq Bmyz+~mrd~eqqmb l}ag eb imr Febm+^m`y z}bmgkmbi qsðrolr ~eri:
i}rag dreyeqagm Oðrnmr }bi Xmrorl}agmr 'key}bymr omqqmr~eqqm+reqagm% Slyembymb }bi D}bimb" Lomr momb l}ag i}rag Qagð`mr }bi Qy}imbymb iem df``lofrlyexm S`lyyhfrkmb ~em ^edesmiel l`q
Omz}nq|}m``m ome Gl}ql}hnlomb Gl}qlromeymb }bi _mhmrlymbb}yzmb"
Ilq eqy smr qm beagy qag`ekk qfbimrb mombhl``q meb Quksyfk hðr iem Lilsyefbqhégendmey imq Kmbqagmb" L}Ömrimk eqy mq L}qir}ad
mebmr bm}mb Hfrk imq beagy+ebqyey}yefbm``mb @mrbmbq" ‒73 Srf+
zmby l``mr Dfksmymbzmb ~mrimb ek beagy+ebqyey}yefbm``mb ]khm`i
mr~fromb‐ qlny _f`h Lrbf`i Srfhmqqfr hðr Séilnfned lb imr ]be+
xmrqeyéy Dleqmrq`l}ymrb" Meb beagy }bmrgmo`eagmr Yme` ilxfb bimygm}ym fb`ebm }bi xmrbmyzy qylyy 'xn`" Qaglagybmr&Gøomr ?337%"
Imrzmey i}rag`momb l``m Ebi}qyremblyefbmb iemqmb Kmiemb}k+
or}ag 'xn`" ZmrhlÖ&^m`dmr&Qagkeiy ?337%" Bem ~lr mq mebhlagmrlb Kmiembebgl`ym z} dfkkmb" Bem ~lrmb iem Gðrimb bemirenmr
qm`oqy z}k Kmiembsrfi}zmbymb z} ~mrimb ‑ qmemb mq YmwymL}ief Xeimfq fimr He`km" Ilq Ebymrbmy }bi iem ekkmrqexmb Km+iemb klagmb l}q Af}ag+Dlryfffi m`b df``lofremrmbim _mzesembymb
z~eqagmb Fb`ebm+Nlkmq Hlamoffd Qklrysgfbm }bi Uf}Y}om"
,
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?39 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
Olrloìqe L`omry @lqz`f '?331%: @ebdmi" Gf~ Mxmruygebn EqAfbbmaymi yf Mxmruygebn M`qm lbi ^gly Ey Kmlbq hfr O}qebmqq
Qaembam lbi Mxmruilu @ehm" Bm~ Ufrd: S`}km
Orfadklb Jfgb 'Grqn"% '?3<<%: Eq ygm Ebymrbmy Aglbnebn ygm ^lu Uf} Ygebd6 Ygm Bmy―q Ekslay fb f}r Kebiq lbi H}y}rm" Bm~ Ufrd
}"l": GlrsmrAf``ebq
O?O+Fb`ebm+Kfbeyfr ?3<<" D`lrymwy ek Ebymrbmy:
Xmrlby~fry`eagm z~eqagmb ^}bqag }bi ^erd`eagdmey"SIH+If~b`fli: ~~~"o?o+fb`ebm+kfbeyfr"im
Agreqyldeq Beagf`lq L" & Hf~`mr Jlkmq G" '?3<3%: Afbbmaymi,Iem Klagy qfzel`mr Bmyz~mrdm }bi ~lr}k N`ðad lbqymadmbi eqy"
Hrlbdh}ry lk Kleb: Q" Heqagmr Xmr`ln
Im}yqagm Ym`mdfk LN '?335%: @EHM ‑ Ieneyl`mq @momb~~~"qy}iem+`ehm"im
Irfqqf} F`nl4 Drmks` Qymhlb4 Sf`ymrklbb Lbirmlq 'Gn"%'?339%: Iem ~}bimrolrm ^eqqmbqxmrkmgr}bn"
^em Fsmb Ebbfxlyefb }bqmrm m`y rmxf`}yefbemry" Glbbfxmr: Gmeqm
Izemkol F`exmr4 Qymeb`m Lbirmlq '?3<3%: H}y}rm Afkslbu ‑ IemZ}d}bhy imr ]bymrbmgkmbqd}`y}rmb" em Qem Egr O}qebmqq y hðr iem Ødfbfkem xfb kfrnmb klagmb" Dm`dgmek: Z}d}bhyqebqyey}y
Mad D`l}q '?337%: Dlrremrmhl``m Ebymrbmy" Klblnmb Qem Egrm
Fb`ebm+_ms}ylyefb omxfr lbimrm mq y}b, Kðbagmb: Glbqmr ^ery+
qaglhy
Nlqagdm Q}qlbbm: Iem ieneyl`m Mr`øq}bnq`mgrm eb: IEM ZMEY?3"<<"?337 ~~~"zmey"im&?337&97&Auomrqslam
NIE Eks}`q Br" ?&?3<3: Iem Yrlbqslrmbz+_mxf`}yefb" er `mnmb
}bi gebymr`lqqmb Ilymbqs}rmb eb nenlbyeqagmr Kmbnm" Egrm Xmr+dbðsh}bn mrøffi bmy }bnmlgbym Køn`eagdmeymb" _ðqag`edfb&Zðreag:NIE
@eymrly}r
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?3=~~~"z}d}bhyqebqyey}y"im
N`li~m`` Kl`af`k '?3<3%: ‒Qkl`` Aglbnm" gu ygm rmxf`}yefb~e`` bfy om y~mmymi‐ eb: Bm~ Ufrdmr 9"<3"?3<3 ~~~"bm~ufrdmr"
afk&rmsfryebn&?3<3&<3&39&<3<339hlVhlayVn`li~m``
N`ffr Smymr L" '?338%: Q~lrk Armlyexeyu: Afksmyeyexm LixlbylnmYgrf}ng Af``lofrlyexm Ebbfxlyefb Bmy~frdq" Fwhfri ]bexmrqeyu
Srmqq
N`ffr Smymr L" '?33>%: Aff`g}byebn: Aglqebn If~b ygm Bmwy Oen
Ygebn" Bm~ Ufrd: Lklafk
N`ffr Smymr L" '?3<3%: Aff`hlrkebn: Y}rb Uf}r Nrmly Eiml Ebyf ygmBmwy Oen Ygebn" Bm~ Ufrd: Lklafk
N`ffr Smymr L" }"l" '?335%: ^mo Qaembam ?"3: Eimbyehuebn Yrmbiqygrf}ng Qmklbyea Qfael` Bmy~frd Lbl`uqeq" EMMM Afbhmrmbam fb
Qfael` Afks}yebn ?5"‑1<" L}n}qy ?335 Xlbaf}xmr" SIH+If~b+`fli: gyys:&&~~~"eadb"frn&ifa}kmbyq&^moVQaembamV?-?33V
EimbyehuebnVYrmbiqVygrf}ngViQBL"sih
Nf`}kol Ilxei '?335%: Ygm A}`y}rl` @fnea fh Afks}ylyefb"
Alkoreinm&@fbifb: Glrxlri ]bexmrqeyu Srmqq
Nrm`` Smyrl4 Klrfyzde ebhremi4 Qagm`gf~m Gmeie 'Gn"% '?3<3%:Bm}m ieneyl`m D}`y}r+ }bi Oe`i}bnqré}km" emqolimb: Xmr`ln hðr Qfzel`~eqqmbqaglhymb
Glimr`meb Lbirmlq '?331%: Gør+D}`y}rmb" Lbl`uqm d}`y}r~eq+
qmbqaglhy`eagmr Ieqd}rqm z}r L}ieyexeyéy }bi imrmb kmiel`mb
Nr}bi`lnmb" Klneqymrlromey" Hrlbdh}ry: Jfglbb+^f`hnlbn+Nfmygm+]bexmrqeyéy
Glimr`meb Lbirmlq '?339%: ‒Xfk _mzesembymb z}k .Qmbimrmks+
hébnmr." Gør+D}`y}rmb l}h imr Qs}r‐ eb: Lbygrfsf`eylb <3&?339Q" 91ffi "
Glimr`meb Lbirmlq '?338%: Klrdmyebn ?"3" Xfb imr Klqqm z}r Afkk}beyu" Hldymb }bi L}qo`eadm z}r bm}mb 'Fb`ebm+%Dfkk}be+
dlyefb" Dm`dgmek: Z}d}bhyqebqyey}y
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?38 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
Gmebmklbb Nmrrey4 Gl}n Lbirmlq 'Gn"% '?3<3%: ^mo+Mwzm``mbzek M+Afkkmram" Ebbfxlyefb }bi Yrlbqhfrklyefb ek Glbim`"
^emqolimb: Nlo`mr
Gfrw Klyygelq '?335%: ‒Lssq^fr`i" Fbm+Yf}ag+Lss`edlyefbmbyrmeomb iem ieneyl`m _mxf`}yefb eb iem béagqym _}bim‐ eb: Yrmbi+
_msfry ?3<3" Dm`dgmek: Z}d}bhyqebqyey}y Q" 93 ffi "
Gfrw Klyygelq '?333%: Iem Z}d}bhy imq Ebymrbmy" L}h imk mn
z}k Ieneyl`mb _ml`eqk}q ‑ ^lq ~eri l}q ~~~ }bi M+Afkkmram6Dm`dgmek: Z}d}bhyqebqyey}y
G}omr Ygfklq '?3<3%: O?O Yrmbiq" Mebo`eadm SrfnbfqmbAglbamb hðr iem Z}d}bhy" Dm`dgmek: Z}d}bhyqebqyey}y
EHSE Ieneyl` K}qea _msfry ?3<<" K}qea ly ygm yf}ag fh l o}yyfb"
SIH+If~b`fli: ~~~"ehse"frn&afbymby&`eorlru&IK_?3<<"sih
Ebymrbmy ( Nmqm``qaglhy Af``lofrlyfru '?3<3%: Ebbfxlyefbqd}`y}r eb imr ieneyl`mb Nmqm``qaglhy" Loqag`}qqomreagy" Xmrøffi mby`eagy}bymr: ~~~"af``lofrlyfru"im
Ebymrbmy ( Nmqm``qaglhy Af``lofrlyfru '?3<3%: Fffi mbm Qyllyqd}bqy"
Omqqmrm Sf`eyed i}rag ‒Fsmb Nfxmrbkmby‐6 Loqag`}qqomreagy"Xmrøffi mby`eagy }bymr: ~~~"af``lofrlyfru"im
Jlrxeq Jmffi '?335%: ^gly ~f}`i Nffn`m if6 Bm~ Ufrd: GlrsmrO}qe+bmqq
D`ebnmbo}rn Smymr4 Bmombilg` Jmbq H" 'Gn"% '?3<3%: ^mof`}yefb"'Ðomr+%@momb eb imr ieneyl`mb m`y" Nøyyebnmb: O}qebmqqXe``lnm
Dreqag Jfagmb4 Glimr`meb Lbirmlq '?337%: Qfael` Afkkmram" Xmr+
dl}hmb ek Afkk}beyu+Zmeyl`ymr 'SIH%" Dm`dgmek: Z}d}bhyqebqyey}y
@lk`l Jørb '?337%: Klrdy+Xmrnmkmebqaglhy}bn ek Ebymrbmy" IlqHl``omeqsem` mebmr Qgfssebn+ }bi Kmeb}bnqs`lyyhfrk eb: Geyz`mr_fbl`i4 Gfbmr Lbbm4 Shlimbgl}mr Keaglm`l 'Gn"%: Sfqyyrlieye+
fbl`m Nmkmebqaglhymb: Ygmfrmyeqagm }bi mygbfnrlqagm Mrd}b+i}bnmb Q" <>3ffi "
5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com
http://slidepdf.com/reader/full/die-netzgesellschaft-schluesseltrends-des-digitalen-wandels-vorwort-auszug-einleitung 18/21
?3>~~~"z}d}bhyqebqyey}y"im
@lbemr Jlrfb '?3<3%: Uf} Lrm Bfy l Nlinmy" L Klbehmqyf"Bm~ Ufrd: L`hrmi L" Dbfsh
@lbemr Jlrfb '?338%: Ieneyl`mr Klfeqk}q" Imr Yr}nqag`}qq
imq Df``mdyexeqk}q ek Ebymrbmy eb: Qðiim}yqagm Zmey}bn xfk<8"8"?338 Q" <<
@mfbglri Nmri '?337%: K}qea ?"3" Mqqluq ou Nmri @mfbglri"Gékmmb`ebbl" ~~~"kmielh}y}reqy"afk
@mxebm _ead4 @fadm Agreqyfsgmr4 Qmlr`q Ifa4 ^mebomrnmr Ilxei
'?333%: Ilq A`}myrleb+Klbehmqy" 5= Ygmqmb hðr iem bm}m ]bymr+bmgkmbqd}`y}r ek ieneyl`mb Zmeyl`ymr" Kðbagmb: Mafb
@ebinrmb Klyyq }"l" '?33=%: Km^m Nmbmrlyefb ‑ ^gly O}qebmqqlbi Sf`eyeaq K}qy Dbf~ Lof}y ygm Bmwy Nmbmrlyefb" Qyfadgf`k:
Offdgf}qm S}o`eqgebn
Klage`` Klram`4 Ome`mr Klrd}q 'Gn"% '?33>%: Iem Klagy imr Q}ag+klqagebmb& Ygm Sf~mr fh Qmlrag Mbnebmq" Dø`b: Gl`mk Xmr`ln
Klumr+Qagøbomrnmr Xedyfr '?3<3%: Im`mym" Iem Y}nmbi imq Xmr+nmqqmbq eb ieneyl`mb Zmeymb" Omr`eb: Omr`eb ]bexmrqeyu Srmqq
Kmadm` Kerelk '?33>%: Ilq N`ðad imr ]bmrrmeagolrdmey" ^mnml}q imr Dfkk}bedlyefbqhl``m" Glko}rn: K}rklbb+Xmr`ln
Kfrfzfx Mxnmbu '?3<<%: Ygm Bmy Im`}qefb" Gf~ Bfy yf @eomrlym
Ygm fr`i" @fbifb: Smbn}eb
Slslaglreqqe Zeze '?3<3%: L Bmy~frdmi Qm`h" Eimbyeyu Afkk}+beyu lbi A}`y}rm fb Qfael` Bmy~frd Qeymq" Bm~ Ufrd Loebnifb:_f}y`minm
SQHD _msfry '?3<3%: H}y}rm fh Gml`yg" Ek L}hyrln xfb ]BEAMH"
SIH+If~b`fli: ~~~"sqhd"afk&h}y}rm+fh+gml`yg
\}l`klb Mred '?335%: Qfael`bfkeaq" Gf~ Qfael` Kmiel Yrlbq+
hfrkq ygm ^lu ^m @exm lbi If O}qebmqq" Bm~ Jmrqmu: Jfgb ^e`mu( Qfbq
5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com
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?37 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
_lbbmbomrn Dle }"l" '?335%: Ygm H}y}rm fh Eimbyeyu eb ygm Ebhfr+klyefb Qfaemyu" Ifrirmagy: Qsrebnmr
_meag~l`i _l`h4 Se``mr Hrlbd '?338%: Ebymrldyexm mryqagøsh}bn"
Fsmb Ebbfxlyefb Ebiexei}l`eqemr}bn }bi bm}m Hfrkmb imr Lr+omeyqyme`}bn" emqolimb: Nlo`mr
_meymr Klrd}q '?3<3%: I}kk 1"3" ^em Y~eyymr O`fnq }bi Bmy+~frdq }bqmrm D}`y}r omirfgmb" Nðymrq`fgmr Xmr`lnqgl}q
_}qgdfffi If}n`lq '?3<3%: Srfnrlk Fr Om Srfnrlkkmi"
Ymb Afkklbiq Hfr l Ieneyl` Lnm" F_ Offdq
Qaglagybmr Agreqyebl4 Gøomr Lbnm`edl 'Gn"% '?337%: @mlrbebn
Afkk}beyemq" Ilq Ebymrbmy l`q bm}mr @mrb+ }bi eqqmbqrl}k"Hrlbdh}ry&Bm~ Ufrd: Alks}q Xmr`ln
Qagerrklagmr Hrlbd '?335%: Sluolad" lr}k ~er ek Ebhfrklye+
fbqzmeyl`ymr nmz~}bnmb qebi z} y}b ~lq ~er beagy y}b ~f``mb}bi ~em ~er iem Dfbyrf``m ðomr }bqmr Imbdmb z}rðadnm~ebbmb"Kðbagmb: Dlr` O`mqqebn Xmr`ln
Qagøbmhm`i Hrlbd '?335%: Srlweq`meyhlimb Mbymrsreqm ?"3" ^myyom+
~mroqhégen i}rag bm}m Hfrkmb imr Z}qlkkmblromey D}bimboeb+i}bn }bi Ebbfxlyefb" Olqeq~eqqmb z}k mrhf`nrmeagmb Mebqlyz xfb^mo+?"3+Ymagbf`fnemb" Kðbagmb: Glbqmr Hlago}agxmr`ln
Qagfro Omrbi4 DemÖ`ebn Klyygelq4 ðrhm` Klrmb4 Dme`gl}mr Jlb
'?3<3%: Kmiembdfbxmrnmbz Kfbeyfrebn" Qfzel`m Fb`ebm+Bmyz~mr+
dm+_msfry ?3<3" If~b`fli }bymr: ~~~"}be+`meszen"im&}khkmi&KmKfVQFB<3"sih
Q}rf~emade Jlkmq '?33=%: Iem ^meqgmey imr Xem`mb"
Kðbagmb: A" Omrym`qklbb
Ylsqafyy Ifb4 ^e``elkq I" Lbygfbu '?3<3%: Klarf~edebfkeaq"_moffyebn O}qebmqq lbi ygm fr`i" Bm~ Ufrd }"l": Sfryhf`ef
5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com
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?35~~~"z}d}bhyqebqyey}y"im
Ylsqafyy Ifb4 e``elkq I" Lbygfbu '?33>%: ^edebfkeaq" Gf~Klqq Af``lofrlyefb Aglbnmq Mxmruygebn" Bm~ Ufrd }"l": Sfryhf`ef
YM_L Afbq}`ylbyq '?3<3%: L}hol} mebmr ieneyl`mb eryqaglhy:
Iem Omim}y}bn imr Qeagmr}bn xfb Lromeyqs`éyzmb eb imr Drmlyex+~eryqaglhy imr M}rfséeqagmb ]befb" Slreq" SIH+If~b`fli:
~~~"k}qedebi}qyrem"im&`mlikeb&sea`eo&srmqqm&Ifd}kmbymV
z}kVIf~b`fli&L}hol}VmebmrVieneyl`mbV^eryqaglhy"sih
Yfmr L`xeb '<5>3%: Imr Z}d}bhyqqagfad" Qyrlymnemb hðr iem ^m`yxfb kfrnmb" Omrb: Qagmrz
^mbzm` Medm }"l" '?33=%: Kmiel`}yefb" Xfb imb Klqqmbkmiembz}r ieneyl`mb Ebiexei}l`eqemr}bn" Dm`dgmek: Z}d}bhyqebqyey}y
^mrbmr Gmbired: Ilq ^mo ?"3 gly qmebm omqymb Ylnm gebymr qeag
eb: Iem m`y 3?"<?"?335 ~~~"~m`y"im&~eryqaglhy&~mo~m`y&lryea+`m=933>79&Ilq+^mo+?+3+gly+qmebm+omqymb+Ylnm+gebymr+qeag"gyk`
^ede@mldq }bi iem Hf`nmb '?3<<%" Iem Gebymrnrðbim"Iem Dfbqm|}mbzmb" Omr`eb: Q}grdlks
^ø`d Keaglm`l }"l" '?337%: Fb`ebm+Iel`fnlbnmofym xfb O}bimq+
yln }bi O}bimqrmnemr}bn" Z}d}bhyqQy}iemb Olbi 11" Hrlbdh}rylk Kleb }"l": Smymr @lbn Xmr`ln
ZmrhlÖ Lbqnlr4 m`dmr Klryeb4 Qagkeiy Jlb 'Gn"% '?337%: Dfkk}bedlyefb Slryezeslyefb }bi ^erd}bnmb ek Qfael` mo
'Olbi < }bi ?%" Dø`b: Gl`mk Xmr ln
Zeyyrleb Jfblyglb '?335%: Ygm H}y}rm fh ygm Ebymrbmy" Lbi Gf~ yfQyfs Ey" Bm~ Ufrd: Smbn}eb
5/13/2018 Die Netzgesellschaft: Schlüsseltrends des digitalen Wandels (Vorwort, Auszug Einleitung) - slidepdf.com
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?<3 Iem Bmyznmqm``qaglhy ‑ Qag`ðqqm`yrmbiq imq ieneyl`mb ^lbim`q
Eksrmqq}k
Gmrl}qnmomrZ}d}bhyqebqyey}y NkoG_fomry+Dfag+Qyr" <<8 MI+8=>>5 Dm`dgmekYm`" $95 '3%8<>9 58 <1+3, Hlw: +?3M+Kle`: ebhfCz}d}bhyqebqyey}y"im
L}yfrmbLbirmlq Glimr`meb Jlbebm Qmeyz
@luf}y }bi E``}qyrlyefbIlbem`l Armimbyebf
¥ Z}d}bhyqebqyey}y NkoGLsre` ?3<<L``m _magym xfromgl`ymb
EQOB 5>7+1+517?79+=7+?
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