zahnen alles arme avalokiteshvara bergestellt
besch bodhisattva buddhas buddhismus chenresi-
avalokiteshvara dalai erde erkennbar erleuchtung
farben figur frau gleiche gottheit grosse
gut hands harmonische Seeing Tibetan Art through Social Tags himmel
himmlisch jeder klare lama mehrdimensional mit
mitgeful nirvana verkorperung rundum sehrsichten thousand beschuzergottheit verschiedene
viele Shelley Mannion University of Lugano Switzerland
Can social tags help us understand viewers’ perceptions?
How can tags be used to increase community engagement?
Tenpe Totse
The study
Who?
23 Swiss GermansAge 18-45
Protestant, Catholic, no affiliation
25 Swiss Tibetans Age 15-36
100% Buddhist
Norzin-Uramo
Martina
1. Homepage 2. Demographic info
3. Tagging screens 4. Flickr page
Mixed methods approach
Phase 4Phase 3Phase 2Phase 1
TaggingTagging & ethnographic fieldwork
Final data analysis
Quantitative methods
Mixed methodssteve.museum
installation & customization
New YorkSwitzerland
Where?
Museum Cultural events Online
Why?
[Tibetan] artists have joked with me about going for Buddhist pilgrimage to the West and doing
prostrations in museums and galleries!Leigh Miller Sangster
Photo by J. Unrau (http://flickr.com/hungry_j)cc
Preliminary findings
Perception
What can we learn about artworks and types of artworks and what
really interests our visitors? Peter Samis, MW 2008
Tagging and viewing patterns
32% fewer tags
0.001.002.003.004.005.006.007.00
Num
ber o
f val
id ta
gs
Tibetans Swiss Germans
Average valid tags per image
AvalokitesvaraChakrasamvaraPadmasambhavaWheel of LifeShri DeviBrief History
For us Tibetans it is considered sinful to
make a mistake.Looking at these images makes us feel bad, because we don’t know anything.
Kyimo
Kunsang Tsering
Cultural pervasivenessComparing cultural pervasiveness across images
26.9 27.5
37.1
19.7 19.5 19.8
25.722.021.1
20.821.0
22.6
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Avalok
itesv
araCha
krasa
mvara
Padmas
ambh
ava
Wheel
of Lif
e
Shri D
evi
Brief H
istory
Perv
asiv
enes
s ra
ting
(sca
le 0
-100
)
Tibetans
Swiss Germans
For full details see conference paper online athttp://www.archimuse.com/mw2008/papers/mannion
Wheel of Life
Three levels of recognition
20.8 21.1 22.0
26.9 27.5
37.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Perv
asiv
enes
s ra
ting
Brie
f His
tory
Chak
rasa
mva
ra
Shri
Dev
i
Aval
okit
esva
ra
Padm
asam
bhav
a
Whe
el o
f Life
Cultural pervasiveness among Tibetans Symbolic
Familiar
Unfamiliar
Word Types
Tibetan tag Word Types across images
0% 20% 40% 60% 80% 100%
Brief History
Chakrasamvara
Padmasambhava
Wheel of LifeProper nameBuddhist conceptBuddhist nounVerb or actionFeeling or conceptAdjectiveNoun
Culturally predefined
Constrained
Objective
Less pre-definedPersonalSubjectiveIdiosyncratic‘Freer’
UnfamiliarSymbolic
Tagger agreement
WomanGoddessFemaleMother
DemonMonsterTibetan Satan
Teachable moments (Trant 2006)
Tag vocabulary is a window into what people notice.It's interesting as much for the aggregate
(what many people notice), as for the outlier
(what's noticed only by one).
Jennifer Trant’s blog, March 7, 2008
Translation competenceExamples of translation competenceOutliers: Indiana Jones
Multitasking Spiritual realizationReminder
What does it all mean?
Improving community engagement
Recognize special interpretive needs
Go beyond culturally pre-defined responses
Take advantage of translation competence and outliers
mothermultitasking
Indiana Jones?
Indiana Jones?
Analytical approaches to social tags
Collect qualitative data along with tags
Ignasi Aballí, Lists (1997-2007)Venice Biennale 2007
Be open to changing research priorities
Derive categories directly from data
Marisa
Designing tagging systems for communities
Solve the motivation problem Game-like interface?Consider diaspora language and sub-culture issuesFlickr page: Community within community
Vintage pinball art, Las VegasPhoto by Zoomar
http://flickr.com/zoomarcc
Funk it upGrassroots video
http://www.youtube.com/watch?v=Lj0QJ80n0ww
Still image from Pema Yoko’sBritish Tibetan
Free tags!
www.seeingtibetanart.org
Thanks to
The Rubin Foundation
Rubin Museum of Art
Helen Abbott
Susan Chun
Candlelight vigil for peace in TibetMontreal, March 24, 2008
Photo by Bah Humbughttp://flickr.com/gibbons
Music: Landes Ecument by Zam’s http://www.zams.fr
cc
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