Futurecom E-Commerce Studie 2017

Post on 06-Apr-2017

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Transcript of Futurecom E-Commerce Studie 2017

«Hirschengraben» erinnert noch heute an den mittelalterlichen Graben, wo die Stadt Zürich 250 Jahre lang Hirsche hielt.

E-COMMERCE VS. STATIONÄRER HANDEL

STATUS QUO

MOBILE COMMERCE

CUSTOMER JOURNEY

Social

E-COMMERCE MARKEN

56.5%

22.4%

15.5%

9.1%7.9% 7.3%

5.8% 5.9%4.8% 4.1% 4.1% 4.0% 3.6% 2.6%

1.4%

12.3%

17.3%

66%

54%

52%

36%

32%

22%

15%

11%

10%

4%

3%

57%

17%

25%

39%

22%

18%

13%

22%

8%

6% 7%

Digitex Interdiscount

40%

17%

Digitex Interdiscount

70%

48%

40%

30%

17%

14%

11%

11%

7%

2% 4%

58%

35%

20%

16%

13% 16%

10%

12%

4% 5% 8%

STARTUPS IM E-COMMERCE

AUSBLICK

71

VIELEN DANK UND AUF WIEDERSEHEN