December 3rd 2014

Bayer Business ConsultingCorporate Startup SummitFrankfurt

Henning Trill

DARK HORSE INNOVATION

CHRISTIAN BEINKE

December 3rd 2014

Bayer Business Consulting – December 2014

KOMPLEXITÄT

KOMPLEXITÄT

GESTERN

KOMPLEXITÄT

HEUTE

NEUE TOUCHPOINTS

DER NUTZER HAT EINE STIMME

MULTIOPTIONEN

NEUE DIGITALE

TOUCHPOINTS

RÜCKKOPPLUNG

DES NUTZERS

INNOVATIV

VS.EFFIZIENZ

SICHERHEIT

!

UNSICHERHEIT

ARBEITSKULTUR

ERGEBNISSE

METHODEN

ARBEITSKULTUR

ERGEBNISSE

METHODEN

STRUKTUREN

HOW TO?

Bayer Business Consulting – December 2014

… do it in a company with 110.000 + employees in

Human & Animal Health, Plant Health and Material Science

Bayer Business Consulting – December 2014

Shanghai

Morristown

Pittsburgh

BeijingBerlin

Leverkusen

Sao Paolo

160+ Employees

46 % Women

21%

53%

4%9%

BBS, other

BHC

13%

BCS

BMS

BAG

By leveraging the highly diverse team and global team of

Bayer Business Consulting!

19 Nations

7 Offices

3 Industries

Backgrounds

Clients

1 BHC Bayer HealthCare, BCS Bayer Crop Science, BMS Bayer Material Science, BAG Bayer AG (holding), BBS Bayer Business Services GmbH

Offices

12%

IT, Math,

Phys

Others

Engineer.12%

Chem./

Bio.

20%

Multiple

studies

15%

Business

Admin.

37%

Bayer Business Consulting – December 2014

For us, Design Thinking is one lever to drive a more

innovative and entrepreneurial culture

Induce innovation culture

Find better solutions for our clients

Be more customer oriented

Deliver better projects

Drive entrepreneurial thinking

Bayer Business Consulting – December 2014

We introduced Design Thinking to the whole consulting team

at our annual cross regional summit (BC Camp)

Bayer Business Consulting – December 2014

Followed by a Design Thinking Week, which was a great

experience for early adopters to get deeper into the topic

Bayer Business Consulting – December 2014

DT Training

2014 2015

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan FebActivity

DT Academy

DT Trainings

DT Playbook

DT Toolbox

CAMP

Colloquium

DT Room

We built the implementation of this cultural change six core

elements and a structured roadmap

DT Room

DT Toolbox &Playbook

DT Camp

DT Team/ Academy

DT Roadmap

Bayer Business Consulting – December 2014

Now, we have used the approach very successfully

in various projects

Product Development Process improvements Project Scoping

Bayer Business Consulting – December 2014

Business Consulting also supported Bayer in two key

initiatives to link Bayer HealthCare to the startup community

The Bayer CoLaborator in Berlin The www.grants4apps.com Accelerator

New applications from Dec 1st #G4Awww.colaborator.berlin.bayer.com

5 Biotech startups for three years

5 Heath-IT Startups for three months

Bayer Business Consulting – December 2014

MayJan AprMar SepAugJulJunFebActivity

Implementation Preparation

Concept Development

Analysis Phase

Scoping (pre-) Phase

Rollout Phase/ 1st Pilot

Jan Feb Mar Apr May Jun Jul Aug SepActivity

Rollout Phase/ 1st Pilot

Prototype Preparation

Concept Development

Analysis Phase

Scoping (pre-) Phase

Today

Tomorrow?

Next steps: Are we looking at a completely new way to run

consulting projects?

REGELN BRECHEN IST DER ERSTE SCHRITT

DER INNOVTION

DANKE.c.beinke@thedarkhorse.de

www.thedarkhorse.de

www.design-thinking.org

Facebook.com/thedarkhorse.de

henning.trill@bayer.com

www.bayer.com

www.bayerbusinessconsulting.com