#SHIFT0115 @mrsatoz

Annabelle Atchison, 42ponies*12.02.2015

von Eindimensional zu Transmedial

Storytelling im Digitalen Zeitalter

Beispiel Digitale CeBIT

Network Publisher(Content Mgmt./ Syndication/Distribution)

Neue Social Media Fähigkeiten

Digital Analytics(Tracking, Measurement, Insight Portal)

Social Media Insight Portal

Showcase Channel DRUM KomponenteCeBIT Website

BA

CK

END

&

OP

ERA

TIO

NS

OW

NED

EA

RN

ED

Digital Communication Push durch owned und earned Networks

Facebook (ver. sites/activities) DRUM Komponenten für Partner

YouTube Twitter

Newsroom Technet Blog

Once upon a time there was ___.

Every day, ___. One day ___.

Because of that, ___. And because ofthat, ___.

Until finally ___.

annabelle@42ponies.com

www.42ponies.com | www.42ponies.de

@_42ponies | @mrsatoz