2010 Premiere Designers Media Kit

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P R E M I E R E D E S I G N E R S THE NEW DESTINATION FOR GREAT DESIGN & LIVING 2010 MEDIA KIT Get Visible in Premiere Designers Magazine. The new Destination for Great Design & Living Collaborate. Network. Hand painting by Patrick Borneman. Represented by Portalais of St. Helena.

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Media kit and rate card. Advertise your luxury brand with the best online destination for great design and living.

Transcript of 2010 Premiere Designers Media Kit

Page 1: 2010 Premiere Designers Media Kit

P R E M I E R E D E S I G N E R STHE NEW DESTINATION FOR GREAT DESIGN & LIVING

2010 MEDIA KIT

Get Visiblein Premiere Designers Magazine.

The new Destinationfor Great Design & Living

Collaborate. Network.

Hand painting by Patrick Borneman. Represented by Portalais of St. Helena.

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Influence affluent buyers.

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PHILOSOPHY

Premiere Designers is the new destination for great design & living. It is an online magazine and luxury furnishings marketplace that has garnered the attention of US and international affluent design enthu-siasts & savy consumers.

Our magazine has an editorial focus that captures the interests of the upscale consumer. Premiere Designers is dedicated to the very best of everything associated with great design & living.

We cover fine interior design and architecture, fine wines & dining, luxury products, destination travel, authentic antiques & luxury furni-ture. All from a perspective of the great design, Designers & Artisans who help create the best of great design and living.

Our articles are researched, written and designed with the interests of the most discriminating audience in mind, and each reflects the high standards that our enthusiasts have come to expect.

National content from around the United States and international content is expertly blended to interest the sophisticated, savvy reader.

P R E M I E R E D E S I G N E R STHE NEW DESTINATION FOR GREAT DESIGN & LIVING

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Great Design is priceless.

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VISUAL APPEAL

PREMIERE DESIGNERS IS THE ONLINE SHELTERMAGAZINE WITH A LUXURY DESIGN & LIVING FOCUS.

The combination of luxurious large images and beautiful graphic de-sign gives PREMIERE DESIGNERS a wow factor.

Our larger text makes the publication easy to read for the affluent target buyer. There is no other online design & shelter magazine that rivals our design aesthetic.

Our large images and clean graphic design creates a magazine that is visually appealing. This makes it much easier for your message to really get seen.

Our format with full page ads and hot links to your own website com-municates a very upscale environment and showcases advertisers like no other online luxury shelter venue.

PREMIERE DESIGNERS engages the foremost Designers, Architects, Antique Dealers, Wineries, Destinations, Eco and luxury living ex-perts to bring the reader the best of what is new and exciting in great design & living.

We provide the ideal showcase for advertising your products and services about luxury living & furnishings, destinations, wine & spir-its, outdoor living, travel, featured homes, beauty products, jewelry & watches, charities, art, & antiques, etc. All supported by lush im-agery and luxury living editorial.

LUXURY DESIGN & LIVING FOCUS

Full page ads deliver your message exactly the way it was intended.

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Great feature editorial in every issue.

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IN EVERY ISSUE

FAB 4: 4 Fabulous new pieces that can make a room fantastic.

ART & ANTIQUITIES:Unique Art & Antiques from around the world.

ESCAPE:Great destination getaways.

MACHO:The latest great trends, products & ideas men love.

LUXE FINDS:Luxurious items with great design and appeal.

DOLCE VITA:Restaurants, recipes, wine & spirits.

DESIGN STUDIO: The latest work by Top Design Talent & how great looks get made.

THE COLLECTIVE:Online only and clicks & mortar places to source great pieces and ideas.

TOP TALENT: Designers, Architects, Artists, Brands & Product Designers tell us how they do it.

HAUTE HOMES: Luxury Real Estate finds and directory.

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Your target marketis paying attention at Premiere Designers.

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7Hollywood Bungalow residential project by Interior Designer James Saavedra.

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2010 EDITORIAL CALENDAR

Issue I: Artwork Deadline, February 16th. March 1st Publication.

Live Work & Play with Great Design.

Escape to Wine Country: Wine, Design & Relaxation.

Outdoor Style: New Design and Great Classic Design of furniture and outdoor spaces.

Issue II: Artwork Deadline, May 20h. June 1st Publication.

All American Style: Living in style Coast to Coast.

Destination Design: Escapes around the world. Great architecture, design & art. Homes, hotels and spas.

Fun in the Sun: Summer wine & cuisine, entertaining, yachting, sailing, beaches, back-yard retreats and fab sunny activities.

Giving by Design: Charitable events with great causes and great style.

Issue III: Artwork Deadline, August 19th. September 1st Publication. Destination La Dolce Vita: Great international locales known for the best lifestyle, cuisine, wine & spirits.

Galleries of Art: Great world wide destinations for collectors of fine art. Painting, sculpture and other fine art showcased in galleries with great design & architecture.

Luxury Materials: Showcase of fabrics, surfaces, cabinetry, doors, hardware, etc.

Issue IV: Artwork Deadline, November 17th. December 1st Publication.

Celebrating Chic Living & Design.

Rooms with a View: Fabulous homes, apartments and penthouses with incredible views from New York to Milan.

The Reading Room: The art and design of today’s reading retreats. Reviews of new luxury design and lifestyle books.

All that Glitters: Gorgeous jewelry & other bling objects for personal adornment & beyond.

CALENDAR

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Blend of new & classic.

US & International Editorial Content.

Great Design & Living features to match the interests of today’s savvy consumers.

EDITORIAL

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Get noticed by your target market.

OurClient Engagement is off the charts!

21 Page views per visit.1,908,270 /month*

28.79 Minutes per visit.*

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DEMOGRAPHICS

VISITORS90,870 Visitors/Month.* 1,908,270 page views/month.* Visitors are 80% United States, 20% International.*

CIRCULATION / REACHPass along is projected at 3x our visitors due to email and print sharing.272,610 Monthly Reach. Reach is currently increasing every month.

AMAZING CLIENT ENGAGEMENT 21 PAGE VIEWS PER VIST on average vs. most competitors at 1-3 pages/visit.*28.79 MINUTES PER VISIT on average vs. most competitors at 1-3 minutes/visit.*14% Bounce rate. Lower bounce rate is better. Most competitors have 40-80% bounce.*174,000 Google listings by all websites - providing independent endorsement of our site. Dramatically higher than many competitor sites that have been live for up to 15 years.*

MEMBER DEMOGRAPHICSBased on member survey data.54% Female 46% Male

AGE51.89 Average

HOUSEHOLD INCOME86% Over $100,000 43% Over $250,000

EDUCATIONUniversity Degree or Higher 77%Post Graduate University Degree 36%

* Site data analysis & independent rankings/statistics by google.com and Alexa.com 01.23.10.

RED AREAS ARE CONCENTRATIONS OF OUR VISITORS.

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We are leading the competition

inEvery area.PR

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Time on site/visit in minutes Page Views/visit

Google listings Networking. Bounce rate Lower is betterNumber of visitors who leave after viewing one page.

Premiere Designers versus Competition01.25.10 Statistics from the independent sources of Alexa.com and Google.com.

PremiereDesigners.com RobbReport.com Departures.com TownandCountryMag.com Foodandwine.com EliteTraveler.com

PremiereDesigners.com RobbReport.com Departures.com TownandCountryMag.com Foodandwine.com EliteTraveler.com

PremiereDesigners.com RobbReport.com Departures.com TownandCountryMag.com Foodandwine.com EliteTraveler.com

PremiereDesigners.com RobbReport.com Departures.com TownandCountryMag.com Foodandwine.com EliteTraveler.com

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Average visit time on the website in minutes, per visitor. Unique pages viewed per visit on average. Each page is counted once.

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Follow the

Leader.

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August September October November December January

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Premiere Designers Visitors & Reach / Month01.25.10

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Collaborate. Network.

Interactive magazine hyperlinks take targeted traffic directly to your own website.

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GET VISIBILITY

Do you want to really get seen by affluent buyers?Wouldn’t it be cool if buyers would really engage with your ad, share your information and help you network? ....Digital magazines are the answer.

Digital Magazine Ads Grab More Attention than PrintBy Douglas Quenqua, ClickZ, Mar 11, 2008

The digital magazine market still represents only a fraction of its print counter-part, but a study to be released today suggests that people who subscribe to magazines online are more engaged with the advertising than those who read them in print.

Conducted by The Harrison Group for San Francisco-based Zinio, which pub-lishes digital versions of titles such as “Men’s Health,” “Kiplinger’s” and “Jet,” the study says that 35 percent of digital magazine subscribers pay more atten-tion to the ads than they do when reading physical magazines. It also suggests readers put a high value on ads that let them connect directly with advertisers, a distinct advantage to digital publishing.

“Readers feel that the ads are much more interesting, and are much more ea-ger to engage with them because they are interactive,” said Jeanniey Mullen, global VP and CMO of Zinio and a ClickZ columnist. “This is a key finding.”

Eighty-five percent of respondents said they considered it a benefit to be able to click on ads in digital magazines and interact directly with the advertiser....Among the studies other key findings was that almost half (47 percent) of re-spondents didn’t have print subscriptions to the magazines they subscribed to digitally. Top reasons for subscribing to a digital magazine rather than its print version included immediate delivery and access to content, the ability to store issues on one’s computer, and the perception that digital subscriptions are less harmful to the environment.

The study, titled “Engage the Page,” was conducted online over a two-week period with 1,500 ran-domly chosen Zinio subscribers.

This is a partiial article. Read the entire article at clikz.com.

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REPRESENTATIVES

Judith OppenheimerWine [email protected]

Marilyn GillNational [email protected]

Susan SommerKitchen & Bath 818.704.5555 x 11 818.383.6751 cell818.704.6500 [email protected]

Karen GlasserTile/Stone, Flooring,Designer Fencing & Decks818.704.5555 x 14818.618.8191 cell818.704.6500 [email protected] Call us!

Reserve your pages.

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RATE CARD

P R E M I E R E D E S I G N E R STHE NEW DESTINATION FOR GREAT DESIGN & LIVING

INTRODUCTORY GENERAL ADVERTISING RATES

FULL MAGAZINE PAGE$2500

MAGAZINE 2 PAGE SPREAD$3500

MAGAZINE COVERS$3200Cover Spreads $4480

PREMIUM POSITION OR POST DEADLINE AD INSERTION+10% to guarantee.

MINI-MAGAZINE EXCLUSIVE ADS$895 per Full Page/month. Mini-Magazine website section is a menu of individual articles. Some are from our full magazine & others are unique to the Mini-Magazine. Each article has a maximum of 4 ads placed at the end of the article. Ads have a full page hyperlink to your own website.

FULL PAGE SIZE & SPECSArtwork should be Adobe 1998 or CMYK.Minimum of 300 dpi.9” X 11.5” Provide 1/4” bleed all sides. Viewable size is 8.5” x 11”.For best Search Engine Optimization, do not embed text.Send high resolution artwork to: [email protected]

PAYMENT TERMSAll display advertising requires payment with artwork, unless terms are extended in advance by Premiere Designers. If terms are extended, full pay-ment is due upon receipt of invoice. Make checks payable to Premiere Designers LLC.

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Lively & Informative Content means high page views &valuable client engagement.

Cost Efficient marketing.

Reduce your own marketing costs by taking advantage of our extensive online mar-keting efforts, rapidly increasing marketshare, extremely high client engagement, effective net-work marketing and online savvy.

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INTRODUCTORY SPECIAL ADVERTISING RATES

MAGAZINE SHOWROOM RATES4x Frequency Fractional Page Ads and DesignMarket Advertorial. 1/4 Page - $8501/3 Page - $13501/2 Page - $16951 Page - $ 3250 (max 4 items/page)

MAGAZINE REAL ESTATE & CATALOG PROMOTIONS$1495 Per magazine page2 Page magazine spread $1895

MAGAZINE PRODUCTION FEES$95/HOUR

WEBSITE HOME PAGE FEATURED PLACEMENT$595/mo. Rotating top 4 FURNISHINGS products. Get the most views.$3200/mo. $995/week. Link to mini-site, brand mini-site or Designer Portfolio.

MINI SITES ON PREMIERE DESIGNERS WEBSITEStarting at $2995 Per month +2000 set-up fee. Request a quote on your project.

MARKETING PACKAGEFURNITURE BRAND OR ANTIQUES$599/mo. Or, $2995/ prepaid 6 Mo. Membership & $5500/prepaid annual.HUNDREDS of full pages of coverage for this AMAZINGLY AFFORDABLE fee.Up to 300 home furnishings pieces shown and for sale.Upload your own beauty shots of projects, products and images 24/7.Brand mini site slideshow. Showcase a full catalog of your own items.Product image cutout work included.Direct contacts from buyers.Included in our searchable database.

DESIGNER MARKETING PACKAGERequires approval for membership.$289 Per month +3% of sales through Premiere Designers website.Your own showroom. Up to 13 of your own curated collections.HUNDREDS of full pages of coverage for this AMAZINGLY AFFORDABLE fee.Up to 300 home furnishings pieces shown and for sale through your collections.Designer mini site of room collections, portfolio and pieces for sale.

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Your market discovers you on Premiere Designers.

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MAGAZINE SPONSOR$500/monthHomepage presence as sponsor of magazine articles.Only available to brands with a marketing package or mini-site.Your brand name Links to a marketing mini site. Rotates with others.

WEBSITE BANNER ADSBanner ads link to mini sites on Premeire Designers website.Only available to brands with a marketing package or mini-site.Creates traffic to your own mini-site on Premiere Designers.Homepage - $500/week- xlarge only.Other pages - $500/month-xlarge, $350/month-large, $250/month-medium.Sizes: XL - 650x190 pixels, L - 320x190 pixels, M - 240x90 pixels

GUEST BLOGGER ACCOUNT$285/Month (All blogs monitored for appropriate content)Includes direct access to upload your own relevant blogs.

PARTNERS PROGRAM - INCREDIBLE VALUE$39,500 Prepaid 1 YEAR PARTNERSHIP ($85,000 value)6x ad pages in the magazine per year.1 Year mini site - One time annual set up/changes included.Magazine Sponsor.Home page banner ad - links to mini site.Partner ad link & listing in 4x editions of the magazine.Guest blogger account, if requested.

marketing advantageyou have been looking for.

PREMIERE DESIGNERS is the

Utilize our extensiveonline marketing efforts.

Hyperlinks send traffic directly to your own website.

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The new Destinationfor Great Design & Living

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CONDITIONS

P R E M I E R E D E S I G N E R STHE NEW DESTINATION FOR GREAT DESIGN & LIVING

ADVERTISING GENERAL CONDITIONSA. The advertiser and its agency, if there is one, each represents that it is fully authorized and/or licensed to publish the entire contents and sub-ject matter contained in its advertise-ment including (1) the names, por-traits and/or pictures of any persons: (2) any copyrighted material: (3) any testimonials contained in any adver-tisements submitted to and published by the publisher.

B. In consideration of the publisher’s acceptance of such advertisements for digital and/or print publication, the agency and the advertiser will indem-nify and save harmless the publisher against all loss, liability, damage and expense of any nature arising out of the copying, printing, or publishing of it’s advertisement, including without limitation, reasonable attorney’s fees resulting from any claims or suits arising out of publication.

C. Conditions, other than rates, are subject to change by publisher with-out notice.

D. All contents of advertisements are subject to publisher’s approval. Pub-lisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time, for any rea-son, without liability, even though pre-viously acknowledged or accepted.

E. Positioning of advertisements is at the sole discretion of publisher.

F. Publisher shall not be liable for er-rors in key numbers.

G. Publisher cannot guarantee that cancellations or changes in orders from advertiser or its agency will be made after the closing date.

H. All insertion orders are accepted subject to provisions of current rate card. Rates are subject to change upon notice from publisher. Cancel-lation of space reservations for any reason (including change in rates by the publisher) in whole or in part by an advertiser will result in adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.

I. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement or for any remedy beyond the return of any amount paid for an ad for any error in the ad. In no event shall publisher be liable for indirect or consequential damages.

J. Publisher shall have the right to hold advertiser and/or its advertising agen-cy jointly and severally liable for such monies as are due and payable to publisher for advertising which adver-tiser or its agency ordered and which advertising was published.

K. No conditions other than those set forth in the rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by condi-tions printed or appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such condition conflicts with any provi-sions contained within this rate card.

L. Publisher is not liable for delays in delivery in the event of acts of God, ac-tion by any government or quasi-gov-ernmental entity, fire, flood, accidents, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation inter-

ruption of any kind, work slowdown, orany condition beyond the control of publisher affecting production or de-livery in any manner kind, work slow-down, or any condition beyond the control of publisher affecting produc-tion or delivery in any manner.

M. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser, or the word “Advertisement” may be placed with copy, which in publisher’s opinion resembles editorial copy.

N. Failure to make insertion orders correspond in price or otherwise with the rate schedule is regarded only as clerical error and publication is made and charged upon the terms of the schedule in force without further no-tice.

O. It is the responsibility of the adver-tiser and it’s agency to ensure that all inserts and other advertising comply with the U.S. postal regulations and other applicable Federal and State laws and regulations.

P. As used in this section entitled “General Conditions,” the term “pub-lisher” shall refer to any/all Premiere-Designers.com, Premiere Designers Magazine and Premiere Designers LLC, it’s officers and staff.

Q. Submission of any advertisement, insertion order, space reservation or position commitment shall constitute acceptance of the foregoing General Conditions.

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Premiere Designers is the marketing advantage you have been looking for.

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New ways to create client engagement and gain new business.