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Aumentando la Productividad

con Optimizadores de Anchode Banda Aceleración de

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 1

AplicacionesLenin Veramendi Salazar

Cisco System

Jueves 18 de Octubre de 2012



•Introducción y Nuevos Retos

•Despliegue de la Solución


•Técnicas de Optimización

•Beneficios Adicionales



ExchangeSharePoint

VideoEMC

NetApp

Oficina Principal

Oficina Regional

SFDC*WebEx

BPOS (Office 365)**


Pocos clientes

Laptop

Oficina Remota

Trabajador Móvil

ExchangeVMwareOracleEMC

NetApp

Data Center

FCFC

•*SalesForce.com: Empresa prestadora de servicios cloud.

•** Business Productivity Online Standard Suite. Servicios on-line de Microsoft.



Server LAN

Switch

Client

Tiempo de ida y vuelta ~ 0 ms


• Aplicaciones en LAN (Alto BW, baja latencia y confiable)

LAN

Switch Server LAN

switchClient WAN

Tiempo de ida y vuelta ~ 10’ms – 100’ms

• Aplicaciones en WAN (Congestionada, bajo BW, latencia y con pérdida de paquetes)



Aceleración de AplicacionesMejorando la experiencia del usuario y la eficiencia de TI

r i e n c i a d e l U

s u a r i o

c i a d e T I

e e A p l i c a c i o

n e s

A p l i c a c i o

n e s


En el dispositivodel usuario

En un ServidorLocal

En el Data Center En elCloud

C

a l i d a d e n l a e x

p

E f i c i e

n

A c e l e r a c i ó n

A c e l e r a c i ó n

Distancia de la aplicación al usuario final



AceleraAplicaciones

OptimizaAncho de Banda

Desempeno acelerado deaplicaciones centralizadas:Email, Web, Voz, Video, Multimedia

Reduce los gastos de laempresa al incrementar elancho de banda hasta encuatro veces.


ConsolidaServicios de TI

EvolucionaHacia la nube

Windows Server, DHCP.Agrega valor y optimizalos servicios de la nube.



WAAS

Oficina Regional

WAASAppliance

vWAASWAE

ServerVMs

VMware ESXi Server

Nexus 1000v vPATH

UCS /x86 Server

FC SAN

Nexus 1000v VSM

Virtual PrivateCloud


WAAS MobileSoftware

Over VPN

DomesticMobile User

Oficina Remota

WAASServiceModule

WAN

Internet

Oficina Remota

WAASExpress

Oficina Remota

Data Center WAASAppliances

VPN

Server VMs



• Los equipos se autodescubren entre ellos.• Los equipos automáticamente negocian el modo de optimización.

• No genera túneles, respeta la seguridad y calidad de servicio.• Reduce el esfuerzo de gestión de red, seguridad y monitoreo.

Solución

Beneficios


WAE1 WAE2

WCCPv2or PBR

WCCPv2or PBR

A BWAN




• Mejora el inicio de envío de información (1).

• Mejor uso del ancho de banda (2).

• Mejor desempeño ante la pérdida de paquetes (3).

• Ancho de banda WAN y redimiento de aplicaciones mejorados.

• Terminales no afectadas por las condiciones de la WAN.

• Todas las aplicaciones basadas en TCP son optimizadas

Solución

Beneficios



99%50%20%

90%

80%

95%

90%

File Sharing

ProtocolsApplications Typical Reduction Maximum Reduction

Response-Time Reduction

Email

Web Apps

Software

Distribution

Enterprise

Application

CIFS

NFS

Exchange

WA

!otus Notes

"##$

"##$S

S%stem Center

Config& 'anager

'icrosoft

racle( SA$

Documentum

S%stem Center Data

Challenges

• Chatty Protocols

• WAN High Latency, High PacketLoss, Low Bandwidth ...

Solutions


Broad Range of Applications

Fully Approved and Supported by Application Vendors

75%

85%

99%

ac up pps

Data

)eplication

$rotection 'anager

!egato( *eritasNetApp Snap'irror

Data Domain( Double

#ake( *eritas *ol )eplicator

*DI'icrosoft )D$

Citrix ICA

*'Ware *iew )D$

90%*i+eo!i,e *i+eo

*i+eo on Deman+

• Read-Ahead• Asynchronous write• DRE hints• Meta-data caching• Conetxt - Aware DRE• and more



•Eliminación de data redundante

(DRE)

• Compresión basada en sesiones.

• Radio de compresión de 100:1.• Nuevo contexto innovador.

•Compresión LZ persistente

Soluciones


.



email

*DI

*i+eo

email

*DI

*i+eo

Branch1

SignaturesSignatures

Signatures

• In memory

• Persistent across reboot

• Synchronized

emailemailemailemail signature1signature1signature1signature1

VDI VDI VDI VDI signature1signature1signature1signature1

VideoVideoVideoVideo signature1signature1signature1signature1emailemailemailemail signature1signature1signature1signature1

VDI VDI VDI VDI signature1signature1signature1signature1

VideoVideoVideoVideo signature1signature1signature1signature1emailemailemailemail signature2signature2signature2signature2

VideoVideoVideoVideo signature2signature2signature2signature2

branch1

branch2


emailBranch2

*i+eo

LZ

LZ LZ

Data Center

WAN

Signatures

Data Store

• On disk

• Synchronized – transactional

traffic

Transactional

traffic

Directional

traffic

DREDRE

DRE

emailemailemailemail signature2signature2signature2signature2

VideoVideoVideoVideo signature2signature2signature2signature2



DATA CENTERBRANCH OFFICE

Click on publishedURL to get livestream

2

Windows Media RTSPunicast streams

4

Uncom ressed

MicrosoftWindows MediaServer (WMS)

Web Portal

List of scheduled live

streaming events

3 Opens WindowsMedia Player


BRANCH OFFICE

WAN

BRANCH OFFICE

Video

Encoder

Bottleneck

Redundantstreams issued for thesame source!

Overloaded

streaming servers



DATA CENTERBRANCH OFFICE

Click on publishedURL to get livestream

2

UncompressedVideo1

MicrosoftWindows MediaServer (WMS)

Web Portal

List of scheduled livestreaming events

WAAS3 Opens Windows

Media Player WAAS


BRANCH OFFICE

WAN

BRANCH OFFICE

Encoder

WAAS

WAAS

Only one stream per

remote site

auto-detect RTSPconnections (noconfiguration required)



• Centralizamos todo lo posible con WAAS

• Dejamos servicios localmente de ser necesario (p.e. Windows Servers)en el mismo equipo WAAS

sers

!ac"up

Cisco WAAS

Flexible, Optimized Branch IT Data Center


WANLocal Stora#e

Cisco WAAS$outer

Servers

!usiness and

Communication Applications

!ac"upStora#e

Cisco WAAS Virtual Blade technology

Providing Best Mix of Distributed and Centralized IT ServicesValidated by Microsoft for Windows Services

Windows Server 2008 R2

MicrosoftSystem Center

VB



No

changes toclients

No

changes toclients

Nochanges to

servers

Nochanges to

servers


Virtual DesktopsHigh Performance VirtualDesktops

High Performance VirtualDesktops

CiscoWAAS

CiscoWAAS

Branch Office Data Center

TransparentHandshakeTransparentHandshake




.



“Ahora un archivo

“No recibimos ningun

“El equipo clínico puede –


,

puede descargarse en tansolo segundos..”

red después de enviar unarchivo de 17 MB a todos

los 3300 empleados.”

a través de una conexión de 2Mbps DSL en solo tres o cinco

segundos.”



“Cisco WAAS nos ha “Eliminó los cargos sobre-

“Demoramos solo 3 meses


$1.5M al año en ancho debanda en 61 hospitales

con un ROI de 6 meses.”

6 meses.”

en Cisco WAAS. Laaceleración de aplicaciones

se incrementó en 500%.”

Cisco WAAS:Periodo de pago de10 meses.



Fácilintegración

Costosreducidos

Servicios enla nube


Addresses PrimaryNetwork Infrastructure NeedsAcelera aplicaciones, Optimiza el ancho de banda,

Consolida los servicios de IT, Optimiza los servicios en la nube



•Soluciones flexibles, escalables y adaptivas.•Cubre la mayoría de segmentos de negocios.

•Socio confiable del sector público.•Uso superior de cacheo de información punto a punto.•Cubre las necesidades de optimización de los negocios.•Integración a nivel de arquitectura.


•Proporciona soporte técnico proactivo.•Soporta transmisión de tráfico de video.•Equipo transparente.•Reporte de estadisticas y performance de la optimización.



Computer scientists,Len Bosack and Sandy Lernerfound Cisco Systems


Bosack and Lerner run networkcables between two differentbuildings on theStanford University campus

A technology has to be invented to dealwith disparate local area protocols;the multi-protocol router is born



Headcount:

Revenue:

Innovations:

Acquisitions:

2

First system ships—Massbus-Ethernet Interface Subsystem

Headcount:

Revenue:

Innovations:

Acquisitions:

AGS multi-protocol router

4Headcount:

Revenue:

Innovations:

Acquisitions:

9Headcount:

Revenue:

Innovations:

Acquisitions:

111

$27M

Headcount:

Revenue:

Innovations:

Acquisitions:

29Headcount:

Revenue:

Innovations:

Acquisitions:

251

$69M

Headcount:

Revenue:

Innovations:

Acquisitions:

503

$183M

Communication Server Family


Facts:i Facts:i Hires first employeeFacts:i • Receives $2 million in funding fromthe venture capitalist firm SequoiaCapital

• First company mug released

promoting Cisco proucts• Develops the Interior GatewayRouting Protocol (IGRP). The firstprotocol to permit the building oflarge internets

Facts:i Facts:i John Morgridge joins asPresident & CEO

Facts:i Facts:i • First international office: UK• First stock split• Market capitalization

of $1 billion



Innovations:

Revenue:

Headcount: 875

• First Patent• Cisco 3000 low-end router platform

• CiscoWorks Router-ManagementSoftware

$381m

Headcount:

Revenue:

Innovations: • 7000 router platform• Shipping milestone: 100, 000

routers

1,459

$714M

Headcount:

Revenue:

Innovations:

2,269

$1.33B

• Patent• Catalyst switch• First ATM router interface/ATM

switch ships

Headcount:

Revenue:

Innovations:

3,827

$2.23B

• Catalyst 5000 Series• 7500 Series• 750 Series of ISDN router

solutions

Headcount:

Revenue:

Innovations:

8,259

$4.1B

• First universal access server family• 7200 series routers• Cisco enters Service Provider

Market

Headcount:

Revenue:

Innovations:

10,728

$6.44B

• Ground work set for“Anywhere Play” with first inaa series of VoIP products

• 1 millionth series router sold

Headcount:

Revenue:

Innovations:

14,623

$8.46B

• Catalyst 8500• First small office, home and

telecommuting cable modem• Shipping milestone: 100,000th 3600


Acquisitions:

Facts:i

• 4000 Series

Canada and Japan offices open

Facts:i • Belgium, Mexico, Hong Kongoffices open

• Certified Internetwork Expert

(CCIE) program

Acquisitions:

Facts:i • San Jose, CA corporateheadquarters

• Brasil office opens

Acquisitions:

Facts:i • John Chambers becomes CEO• John Morgridge becomes

Chairman of the Board

Grand Junction

Acquisitions:

Facts:i

• Shipping Milestone: > $1M Accessproducts

Stratacom

• China and the Netherlands officesopen• Enter Service Provider market

Acquisitions:

Facts:i

• Data/Voice/Video “All in One”

• Networking Academy Program

• Cisco Foundation• Ranks 332 in Fortune 500• Employee number 10,000

ArdentAcquisitions:

Facts:i

Series modular access platform

Precept, Summatour, SelsiusSystems, PipeLinks

First company to achieve market

capitalization of $100B in 14 years



Headcount:

Revenue:

Innovations:

20,657

• New technology: DynamicPacket Transport

• VoIP technology patent• 7100 Series of Integrated

$12.2B

Headcount:

Revenue:

Innovations:

34,613

• Catalyst 4006• Wireless LAN solution• Wireless technology patent• Network of Networks

$18.9B

Headcount:

Revenue:

Innovations:

38,402

• 12400 Series Router• Cisco Organizes into Functions• SN 5420 Storage Router• First Cisco Council Thread

$22.3B

Headcount:

Revenue:

Innovations:

35,670

• Introduces 14 new access routers• Value Incentive Program (VIP)• MDS 9000 Series• Shipping Milestones: 1M IP phones

$18.9B

Headcount:

Revenue:

Innovations:

Ac uisitions:

34,466

Links s

• Wireless IP Phone 7920• Shipping Milestone: 2M IP phones

$18.9B

Headcount:

Revenue:

Innovations:

34,371

• Carrier Routing System (CRS-1) – Significant routing innovation

• Cisco enters Commercial Market• Shipping Milestone: 4M IP phones

$22B

Headcount:

Revenue:

Innovations:

Acquisitions:

38,413

Scientific

• Security solutions• Network as a Platform

$24.8B


Acquisitions:

Facts:i • Consumer line of business• Cisco 15th Anniversary• Fortune top 25 employers• NASDAQ: 5132.52, March 10

StratumOne, Cerent, Aironet

(VPN) Routers• Key VoIP patent

Acquisitions:

Facts:i • Invests $3.5M in educational

programs in more than half theworlds’s least developed countries

• Becomes world’s most valuablemarket cap company at $500B

Compatible Systems, Altiga,infoGear

• 10 new IP telephony products

Acquisitions:

Facts:i • Prolonged economic downturn

predicted• Chambers cuts his salary to $1

Allegro Systems, Inc.Acquisitions:

Facts:i • Value Incentive Program –

Transforms the Channel

Andiamo, Psionic TechnologiesFacts:i • Presidential Award for Corporate

Leadership

Acquisitions:

Facts:i • 20 years of innovation – employees volunteer ‘20 years’ of

community service• Reorganized to better serve

emerging market countries

Riverhead NetworksFacts:i • First ever ‘virtual’ opening ofNASDAQ

an a, opsp n, a respace,



Headcount:

Revenue:

Innovations:

51,840

• 7200 Series – 10 year anniversary• TelePresence• Flagship product – Catalyst 6500

hits $20B revenue

$28.5B

Headcount:

Revenue:

Innovations:

Acquisitions:

63,050

IronPort, Navini Networks,

$34.9B

Headcount:

Revenue:

Innovations:

67,647

• Nexus Platform• Comprehensive Collaboration:

UC, Video, Web 2.0

$39.5B

Headcount:

Revenue:

Innovations:

65,545

• EOS: Cisco enters media &entertainment market

• Unified Computing System• Telepresence Public Suites

$36.1B

Headcount:

Revenue:

Innovations:

70,714

• CRS-3/ASR5K• Quad Enterprise Collaboration

Platform/IRIS• Flip Slide HD/Valet

$40B

Innovations:

Revenue:

Headcount: 71,825

$43.2B

• Cisco and Xerox Partneron Cloud Computing,Print Services

•

• Cisco launches Cius mobilecollaboration device

• Introduction of Personal


Acquisitions:

Facts:i • JD Powers and Associates Awards

Certification for Excellence inTechnical Support

• Chambers receives Clinton GlobalCitizen Award

Arroyo, Orative, GreenfieldNetworks, TivellaFacts:i • Bangalore, India Globalisation

Centre opens

WebEx

Facts: • Technology leadership team of7 formed

• Padmasree Warrior named CTO

• Cisco to invest up to $16Bin China over 5 years

, ,

i Acquisitions:

Facts: • Virtual Strategic

Leadership Offsite• Dow Jones: CSCO• Long-standing EVP Rick Justice

retires, Rob Lloyd namedsuccessor

Pure Digital Technologies

• Chipping Mielstone: 49M Digital

Set-tops

i Acquisitions:

Facts: • Cisco 25th Anniversary• Greater China Theatre Added• Top 16 employers

Tandberg, Starent, ScanSave, DVN

• AnyConnect Borderless Network

Services• Media Experience Engine (MXE)/

Show & Share

i

Acquisitions:

• Gary Moore named ChiefOperating Officer

Arch Rock and LineSider

Technologies

Facts:i

Collaboration Service Jabber

• UCS reaches $1B in revenuein just over two years sincelaunch

and EX90) and Value-PricedTelePresence room (MX200)

• Introduction of 100GbEthernet



0%

20%

40%

60%

80%

100%

Digital Video: IPTV

64.2%Cisco/SA

0%

20%

40%

60%

80%

100%

Switching: Modular/Fixed

Cisco/SA69.6%

0%

20%

40%

60%

80%

100%

0%

20%

40%

60%

80%

100%Security

Cisco

Security

31.5%

100%

Voice100%

Wireless: LAN100%

Storage: Area Networks


0%

20%

40%

60%

Cisco

37.1%

0%

20%

40%

60%

Cisco .

0%

20%

40%

60%

Cisco44.7%

0%

20%

40%

60%

80%

100%

Routing: Edge/Core/Access

Cisco 53%

100%

0%

20%

40%

60%

80%

Networked Home

Linksys 23.3%

0%

20%

40%

60%

80%

100%

Web Conferencing

Cisco/WebEx

38%




Integration as sustainablecompetitive advantage

Diverse product portfolio forlong-term stability

37.1%64.2% 69.6%44.7% 38% 53.3% 31.5%53%

Only company with leadership across all segments

23.3%

Acquisition19931993 19971997 19991999 20052005 20072007 20092009



AcquisitionSummary

19931993 19971997 19991999(cont)(cont)

20002000(cont)(cont) 20012001 20042004

20052005(cont(cont)) 20072007 20092009

20102010

2002200219981998

19951995

19941994


20112011

20082008

20062006

2005200520032003

20002000

19991999

19961996



“Cisco’s strategy is based on

catching market transitions—themarket transitions that affect ourcustomers. With the proliferationof video and collaborative Web 2.0


John Chambers,Chairman and CEO, Cisco

technologies, the network

continues to evolve from theplumbing of the Internet—providing connectivity—to theplatform that will change the way

we work, live, play and learn.”



Collaboration/

Our strategy is guided by the markettransitions that affect our customers.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 131997 2000 2006 2008 - 2011

Web 2.0

Network asPlatform

Network of

Networks

All in One:Data/Voice/Video



3–5 Year Goals Cisco Strategy FY ’11 Initiatives

Business

Architecture


IntelligentInformation Network

3-5 YearGoals Initiatives

TechnologyArchitecture



Mobility

V i d e o

V o i c e

EnterpriseServiceProvider

Small CommercialConsumerPublicSector

One Seamless, Transparent Customer Experience


networkthe

as the

platform

Data

Data

Mobility Voice

VideoInformation

Freedom Communications

Entertainment



Platform

Leadership


Products

Systems

Solutions &Business Models



culture community

employees

customers

collaboration


a place where everyone is connected

That’s the

Human Networkconnect

Cisco allows people to

and globally locally



The Cisco Vision changing the way we

work, and learn. SMlive, play,


to shape the future of the Internet bycreating unprecedented value andopportunity for our customers, employees,investors and ecosystem partners

The Mission



Innovation

MarketTransitions

OpenCommunication

ContinuousImprovement/ Stretch Goals

Inclusion

Trust/ Fairness/ Integrity

Customer

Giving Back

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 19

QualityTeam

Collaboration/ Teamwork

FunDrive

Change

Empowerment

NoTechnology

Religion

culture SuccessProfitContribution(Frugality)



cultureemployees

engineering1/3sales1/3


…are our competitiveadvantage

service1/6other1/6

employees

63K+

countries

165+

offices

475+



the idea of

community

no longer

culture applies to just


towns

cities

or countries



we believe

NetworkingAcademy

Volunteerism


belongs to everyone.

SustainableBusiness Practices

Make Every Connectiona Green Connection



culturecommunity

employees

customers

collaboration


products philosophy+p e l eo p

we bring togetherto

connect

with the world.



Engineers20,000+

R&D InvestmentAnnually

$5.8B+

Patents FiledAnnually

700Build


InternalInnovation

Worldwide

Locations

7Patents

Issued

8,000Major Labs at



$5.8B

13%

6%

13% 15%


InternalInnovation

Source: Yahoo Finance, Company Financial Statements for latestre orted fiscal ear

IBM Microsoft Intel HPCisco

R&D as Percent of Revenue

28



MarketAcceleration

MarketExpansion

New MarketEntry


AcquisitionStrategy

Buy



Best InClass

Long-TermPartnershipMutuallyBeneficial


Go-to-Market / Investment Strategy

Partner



“Cisco is truly dedicated to

customer success. Our missionis to shape the future of the

internet by creating


John ChambersChairman and CEO

opportunity for ourcustomers, partners, sharehold

ers, and employees.”



4.5

10+ years of10+ years ofhistoryhistory— —formallyformallytracking customertracking customer

satisfactionsatisfaction

Central part ofCentral part ofCisco’s cultureCisco’s culture

CustomerCustomersatisfaction tiedsatisfaction tied

to the bonus planto the bonus plan

4.454.454.45


4.01997 20101998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2011

Source: Cisco annual survey; measured on a scale of 1 to 5 in fiscal years

4.064.064.06

4.154.154.15

4.224.224.22

4.334.334.33 4.334.334.334.304.304.30

4.334.334.334.374.374.37 4.374.374.37 4.364.364.36

4.414.414.41... ... ...



built for the


human network.

This slide to be used only if CountryLevel Networking Academy content



NetworkingAcademy

• Approximately 9,500 Cisco NetworkingAcademies in more than 165 countries

Country Name Here(month / year)

Level Networking Academy content

is required.


AcademiesXX InstructorsXX

Female

X%

Graduates

XXX

Students

XXX

,year…jobs for the 21st century

• XXX,XXX [Country] schools connected tothe Internet, supplied with technologylabs, and IT trained by XXXX [year]

• [sample] Partnerships with many Non-

Governmental Organizations(NGO’s), Ministries of Education, UnitedNations, ITU, and US Agency forInternational Development (USAID)

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