Adria mobil

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    16-Apr-2017
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Transcript of Adria mobil

  • www.creatoor.com

  • www.creatoor.com

    Our approach is strategic

  • www.creatoor.com

    Our approach is strategic

    S - Situation Analysis - where are we now?

    O - Objectives where do we want to go?

    S - Strategy how are we going to get there?

    I - Innovation what is our innovative breakthrough?

    C - Concept what is our unique business concept?

    T - Tactics the details of strategy.

    A - Action or implementation - putting the plan to work.

    C - Control measurement, monitoring, reviewing, updating

    and modifying.

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    There is only one ESSENTIAL

    question

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    What is our uniqueness?

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    What is our original, unique, exceptional

    and breathtaking

    STORY?

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    Ratio + Emotion

    and fill with Enthusiasm

    The story that will explain

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    The story that will seduce

    all 5 senses

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    Basic

    Needs

    Sophisticated

    Needs Self-

    Actualization

    Aesthetic needs

    Need to know &

    Understand

    Self-Estem Needs

    Belonginess & Love

    Safety Needs

    Physiological Needs

    Self actualised

    Impulsivists

    Rationalists

    Pragmaticists

    Careless

    NEEDS

    Low

    income

    High

    income

    PSYCHOLOGICAL

    PROFILE

    The story that will target

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    The story that will position

    Premium

    Love Brand

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    The story that will include

    Functional

    Spiritual

    Mental Social

    Internal

    all 5 aspects of brand DNK

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    The story that will communicate

    Emotional The brand fits my values I belong here I live the spirit of this company

    Intelectual I understand our brand I know what we stand for I know how we are different I know where we are going And how we will get there

    Behavioural My role is clear I know how to treat customers The key messages I need to communicate

    Lack of

    commitment,

    energy and

    passion

    Lack of

    consistency

    Lack of action

    Brand

    engagement

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    life style way of life

    vitality

    reliable product

    Logistika

    comfort

    adventure

    value for money

    functionality tradition

    fun

    satisfaction of customers

    fantastic holidays

    satisfaction of employees

    carefree

    joy

    The story that will communicate our core atributes

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    Observe

    Intellectualise Experience

    The story that will include all learning tipes

    Experiment

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    Why?

    What? How?

    What if?

    The story that will communicate

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    The story that will position Adria

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    The story about us ...

    The story about you ...

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    My life is my message

    (Gandhi) ...

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    Our life is our message

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    ADRIA target group

    young at heart active adventures outgoing vital they know what they want

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    ADRIA living e-motion JOY

    joy love happiness playful comfort dreams freedom

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    ADRIA - living in motion

    nature mountains seaside roads & highways city camps

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    ADRIA creating memories

    traveling together laughter playing sports enjoying nature taking pictures having quality free time

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    Cmon Seduce

    me...!

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    In search of the essence

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    the essence has been created!

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    The story made for your satisfaction..

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    The story of Adria

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    The story of perfection

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    The story of adventure

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    The story of fun

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    The story of comfort

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    The story of innovation

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    The story of tradition

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    The story of total satisfaction

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    ADRIA new joyful adds Discover Adria family motorhomes Behind every smile, there is an Adria motorhome!

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    Adria home - king of the road You - king of your world Be a joyrider with Adria motorhome!

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    ADRIA Enjoy Your Holidays Plan your holidays wherever and whenever you want Have your self a joyful holiday in an Adria caravan!

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    ADRIA new joyful adds Plan your holidays wherever and whenever you want Behind every smile, there is an Adria caravan!

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    ADRIA point of sell (POS)

    car freshner playing cards postcards calander road map

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    ADRIA new fair material

    poster stand presentations on the spot calander postcards road map

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    More than web

    your personal Trip Advisor

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    We will create Adria community!

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    Focussing on your success

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    Gradnja spletnih skupnosti

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    Creatoor WEB metodologija

    ... Profesionalno nartovanje, razvoj, vzdrevanje...

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    Gradnja spletne skupnosti

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    Kako ustvarimo uspeno spletno skupnost?

    Kaj elimo? Ciljni uporabniki? Strategija?

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    Od pojma nimam do strastne rabe...

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    Takni in drugani uporabniki...

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    Eni ve, eni manj...

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    Spletna skupnost NETWIA.net

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    Spletna skupnost NETWIA.net

    Skupen interes

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    Spletna skupnost NETWIA.net

    Skupen interes

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    Spletna skupnost NETWIA.net

    Skupen interes

    Jaz bom, ti bo,...

    Gremo, negremo,...

    Delam to, dela to,...

    Se dogaja, ne dogaja,...

    Generirana vsebina

  • www.creatoor.com

    Spletna skupnost NETWIA.net

    Skupen interes

    Jaz bom, ti bo,...

    Gremo, negremo,...

    Delam to, dela to,...

    Se dogaja, ne dogaja,...

    Generirana vsebina

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    Spletna skupnost NETWIA.net

    Prednosti

    - Poveana prepoznavnost blagovne znamke, podjetja, storitev, posameznika, drutva,...

    - Priporoilo s strani znanca, prijatelja, kolega,... je vredno ve

    - Skupine ciljnih uporabnikov naih storitev ali storitev naih partnerjev zbrane na enem mestu

    - Enostavno obveanje ciljnih uporabnikov o novostih, akcijah, produktih, storitvah,...

    - Vsi kljuni podatki in inforamcije zbrane na enem mestu

    - Generiranje vsebine portala s strani uporabnikov

    - Spletno mesto postane referenno za podroje ali podroja, ki jih pokriva (kritina masa)

    - Targetirano oglaevanje

    - in e in e...

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    Spletna skupnost NETWIA.net

    Komu je produkt / storitev namenjena:

    - Podjetjem, drutvom,... kot alternativa obstojeemu intranetu

    - Podjetjem, drutvom,... kot vstop na podroje medsebojnega intranet ali wiki komuniciranja

    - Podjetjem, drutvom,... kot orodje za poveanje prepoznavnosti blagovnih znamk, storitev, produktov

    - Podjetjem, drutvom,... kot orodje za poveanje referenne vrednosti

    - Podjetjem, drutvom,... kot orodje za veanje zaupanja obstojeih ali potencialnih strank v storitve in

    produkte podjetja

    - Podjetjem, drutvom,... kot platforma za online druenje in izmenjavo mnenj

    - Podjetjem, drutvom,... kot platforma za zbiranje informacij in podatkov na enem mestu

    - in e in e,...

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    Na cilj je