DAS FACHMAGAZIN FÜR DAS BAUHANDWERK...Mode of publishing monthly ( 11 issues incl. 1 double issue...

MEDIAPACK 2021

DAS FACHMAGAZIN FÜR DAS BAUHANDWERK

baustoff-partner.de

baustoff-partner.de

baumagazin-online.de

bausicherheit-online.de

MEDIAPACK 2021

2Media-Information 2021Contents • Editorial department/Publisher

TRADE JOURNALEditorial department / Publisher Analysis for extend and content Page 3 Analysis for editions and circulation Nielsen Page 4Short version – Inquiry method (Analysis for editions and circulation) Page 5Consignee structure analysis Page 6Short Version – Inquiry method (Consignee structure analysis) Page 7Technical details • Print documents Page 8 & 9Technical details • Print documentsAdvertisements Price list no. 19, valid from 1st January 2021 Page 10Advertisements in type area and in the bleed Page 11Topics & Dates 2021 Page 12 & 13Possible combinations Page 14

SPECIALIST PORTALShort characteristic Page 15Distribution / Data and facts Page 16Online-Advertising Page 17 & 18Newsletter Page 19Partner-packages / Facebook-Ad Page 20Pricelist Page 21

TARGETING & LEAD TOOLSAudience Targeting – Range extension Page 22 & 23Native Advertising Page 24 & 25Geographic Targeting Page 26Webinar Page 27Whitepaper Page 28

1. Short characteristics The baustoffPARTNER – as one of the leading trade magazines regar-

ding trade and industrial art – informs monthly independant and on spot about trends, news and developments regarding the building industry and specialised trade for construction material. Besides we report compactly and qualified about all important exhibitions of the construction material industry and about structural and personal changes in companies and organisations.

Key aspects are the monthly changing „top-subject“ and company portraits. With our special topics we examine outstanding aspects of the industry and we put the editorial focus on significant subject. The baustoffPARTNER is released eleven times a year in Germany and other German-speaking countries; at the change of the year we release a double issue (December/January)

2. Memberships –3. Organ –4. Management Markus Holl, Joachim Plath5. Publishing managment Tobias Haslach6. Editorial departement Christine Seif7. Head of project management Tobias Nickert8. Advertisements scheduling Nadine Eszterle, Markus Maier,

Elmar Romanesen9. Volume/year 21st volume, 2021

Mode of publishing monthly ( 11 issues incl. 1 double issue 12/1)10. Publishing house SBM Verlag GmbH11. Postal address Hermann-von-Barth-Str. 2, D-87435 Kempten12. Telephone +49 (0) 8 31 / 5 22 04-0 Telefax +49 (0) 8 31 / 5 22 04-5013. Internet www.baustoff-partner.de E-Mail [email protected]. Dates and editorial topics see enclosure

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3Media-Information 2021Analysis for extend and content

Advertisement part265 Pages 24,4 %

Editorial partl823 Pages 75,6 %

Total extend1.088 Pages 100 %

Total extend823 Pages 100 %

Roof100 Pages 12,2 %

Flooring & Setup91 Pages 11 %

Industrial & Commercial Con.

27 Pages 3,3 %

Doors & Windows98 Pages 11,9 %

Intertior Fittings38 Pages 4,7 %

Tools90 Pages 10,9 %

Outdoor Facilities44 Pages 5,4 %

Structural work67 Pages 8,2 %

IT in construction11 Pages 1,3 %

Bath23 Pages 2,8 %

Fairs21 Pages 2,6 %

Facade66 Pages 8,1 %

Names & News21 Pages 2,6 %

Up-to-date Topics12 Pages 1,5 %

Micellaneous111 Pages 13,5 %

15. Subscription price annual subscription Germany 11 issues: 55,– € (despatch and VAT included) Abroad 11 issues: 69,– € (VAT included) Germany 6 issues: 27,50,– € (despatch and VAT included) Abroad 6 issues: 34,50,– € (VAT included) Price per issue: 5,00 € (order at: www.baustoff-partner.de/

magazin/abo) ISSN: 1439-560616. Extend analysis 2019 /20 = 11 issues magazine format DIN A4, 210 mm wide, 297 mm high Total extend 1.088 Pages = 100,0 % Editorial part 823 Pages = 75,6 % Advertisement part 265 Pages = 24,4 % thereof

Business specialist 46 Pages = 17,4 % Insert 3 pc(s)17. Conent analysis of the editorial part

2019 / 20 823 Pages = 100,0 % Flooring + Setup 91 Pages = 11,0 % Doors + Windows 98 Pages = 11,9 % Tools + Safety at work 90 Pages = 10,9 % Structural work 67 Pages = 8,2 % Bath 23 Pages = 2,8 % Facade 66 Pages = 8,1 % Roof 100 Pages = 12,2 %

Industrial & Commercial Construction 27 Pages = 3,3 % Interior Fittings 38 Pages = 4,7 % Outdoor Facilities 44 Pages = 5,4 % IT in construction 11 Pages = 1,3 %

Fairs 21 Pages = 2,6 % Names + News 21 Pages = 2,6 % Up-To-Date Topics 12 Pages = 1,5 % Miscellaneous* 111 Pages = 13,5 %

*) Miscellaneous contains: editorial, table of contens, imprint,list of editorial offices, preview, house advertising

4Media-Information 2021Analysis for editions and circulation Nielsen

18. Editions control affiliated to IVW

19. Editions analysis Copies per issue annual average (1st July 2019 to 30th June 2020 based on the AMF scheme

Print run 9.875 Actually circulated issue 9.706 thereof abroad 259

Issue sold 90 thereof abroad 4 thereof member pieces – - copies subscribed 259 - other sales – - other sales –

Free pieces 9.617 Residual, archive

and voucher copies 168

20. Geographical circulation analysis Economic area Share of the actually

circulated issue % copies Inland 97,3 9.447 Abroad 2,7 259 Actually circulated issue 100,0 9.706

Breakdown of the actually circulated issue according to Nielsen areas % copies

Nielsen-Gebiet I 14,8 1.396Schleswig-Holstein, Hamburg,Bremen, Lower Saxoryn

Nielsen-Gebiet II 18,8 1.779North Rhine-Westphalia

Nielsen-Gebiet III a 13,3 1.253Hessen, Rhineland-Palatinate,Saarland

Nielsen-Gebiet III b 22,5 2.125Baden-Wuerttemberg

Nielsen-Gebiet IV 24,8 2.346Bavaria

Nielsen-Gebiet V 1,7 163Berlin

Nielsen-Gebiet VI 2,6 249Mecklenburg-Western Pomerania,Brandenburg, Saxony-Anhalt

Nielsen-Gebiet VII 1,4 136Thuringia, Saxory

Actually circulated inland 100,0 9.447Abroad 100,0 259

NorthRhine-Westphalia

I

II

III a

VVI

IVIII b

VII

Bavaria

SaxonyThuringia

Baden-Wuerttemberg

SaarlandRhineland-Palatinate Hessen

Schleswig-Holstein, Hamburg,Bremen,Lower Saxory

Berlin

Mecklenburg-Western Pomerania Brandenburg Saxony-Anhalt

2.850 monthly readers of the baustoffPARTNER-online edition

plus

5Media-Information 2021Short Version – Inquiry methodAnalysis for editions and circulation

1. Condition of the file In the consignee file all the addresses of all consignees are collected on the

EDP. The file is arranged according to national consignees and consignees abroad. The addresses of the national consignees are sorted according to postcodes and the consignees abroad according to countries

2. Mode of analysis Circulation analysis by appraisal of the files – total inquiry3. Day of listening 13th July 20204. Structure of the consignees on start of the inquiry a) Total number of consignees in the file 60.802 b) Structure of one issue according to circulation methods

Consignee in the file issue sold 374 Consignee in the file regular free pieces 1.382 Number of consignees changing free pieces of one issue 7.388 Single sale – Advertisement copiese 266 Actually circulated issues 9.144 Thereof abroad 265 c) Total number of consignees

hanging free pieces 60.428

5. Basic totality (investigated share) Actually circulated issue 9.144 = 100 % Not included in the inquiry Single sale, advertisement copies – = 0 % the basic totality (actually circulated issue) 9.144 = 100 %6. Description of the inquiry The evaluation is based on the total file, The investigated shares for the

circu-lation in the Federal Republic of Germany and abroad were projected on the actually circulated issue in the annual average.

7. Aiming person of the inquiry to be omitted 8. Definition of the reader to be omitted 9. Fluctuation margin to be omitted 10. Execution of the inquiry publisher11. Time frame of the inquiry 08. June - 03. July 2020

6Media-Information 2021Consignee structure analysis

12. Branches / Branches of trade / Branches of study / Occupational group

actually circulated issue (annual average)

100,0 %9.144 copies

Wholesale, Retail 25,1 %2.291 copies

46/47

Department /group / class

Recipient groupdescription accor-ding to the industrial classification ofeconomic activities published by theGerman Statistical Office

Portion in actuallydistributed copies

Building materialindustry, manufactures

7,2 %661 copies

16/20/22/2325/26/28

41/43 Building trade, Farbicators 67,7 %6.192 copies

Statistical number of readers per company: 2,25 (reader analysis 2020)

The recipient circle of the is composed of nearly 60,000 readers from the building materials industry, the specialized trade and the building trade. The group of persons in question is made up of managers.Source: The evaluation is based on the in-house recipient file with regularupdating by the publishing company.The size of the business unit, education, age/sex as well as the size of the munici-pality have not been considered in the survey.

Recipient groups (changing monthly)

Wholesale, Retail

25,1 % 100 %

Building ma-terial industry, manu-factures

7,2 % 100 %

Building trade,Farbicators

67,7 % 100 %

7Media-Information 2021Short Version – Inquiry methodConsignee structure analysis

1. Condition of the file In the consignee file all the addresses of all consignees are collected on the

EDP. The file is arranged according to national consignees and consignees abroad. The addresses of the national consignees are sorted according to postcodes and the consignees abroad according to countries.

2. Examination method Consignee structure analysis by oral enquiry with random samples.3. Day of the file apraisal 13th July 20204. Structure of the consignees on start of the inquiry a) Total amount of the consignees in the file 57.856 b) Structure of one issue according to circulation forms

Consignee in the file issue sold 83 Consignee in the file regular free pieces 1.382 Number of the consignees changing free pieces of one issue 7.388

Single sale – Advertisement copies –

Actually circulated issue 9.144 thereof abroad 265c) Total amount of the consigneesr Changing free pieces/Change three times per year 57.7735. Basic totality (investigated share) Basic totality (actually circulated issue national) 9.023 = 100,00 % Not included in the inquiry: Sale by retail, advertising samples –

Inquiry represents consignee of the basic totality (actually circulated issue national): 9.023 = 100,00 %

6. Description of the random sample inquiry Simple random choice, starting with random number every 10th address 1.000 times = 100,00 % Address relating failures: Phone number not existing 95 times = 9,50 % Consignee deceased or company extinct 36 times = 3,60 % Gross random sample 758 times = 75,80 %

Failures: Aiming person not met 55 times = 7,26 % Aiming person on holiday / ill 88 times = 11,61 % Aiming person denies the answer 22 times = 2,90 % Analysable cases (exhaustion) 593 times = 78,23 %7. Aiming person of the inquiry Asked was the personal consignee or where not given the first reader

in the company.8. Definition of the reader Reader is identical with the aiming person.9. Execution of the inquiry Publisher with help of freelance colleagues.10. Period of the survey 08. June - 03. July 2020 The execution and the report of this inquiry corresponds to the academic

minimum conditions of the frame scheme for advertising medium analysis.

8Media-Information 2021Technical details • Print documents

1. Magazine format DIN A4 210 mm wide, 297 mm high (magazine format)2. Print space 185 mm wide x 265 mm high Number of columns 4 columns, width of column 42,5 mm Advertisement columns 1 column = 42,5 mm 2 columns = 90,0 mm 3 columns = 137,5 mm 4 columns = 185,0 mm3. Printing and binding method, print documents Web offset printing, perfect binding, submittals, able to be reproduced with

a resolution of 300 dpi, printed in Euro scale. Submittals via mail to: [email protected] For any faults due to text and order transfer via telephone publisher does

not take over any warranty. Please pay also attention to the „leaflet for electronically transferred print documents“. Production of corresponding print documents on presentation of fair drawing being able to be reproduced against payment.

4. Deadline Mode of publishing monthly, 11 issues (incl. 1 double issue Dec / Jan) Editorial date please see the editorial topic plan 2021 Publishing date please see the editorial topic plan 2021 Closing date please see the editorial topic plan 20215. Payment conditions 100 % net after receipt of invoice without deduction. With payment via bank collection or in advance 2 % discount. VAT no. DE 198 152 137 Bank details HypoVereinsbank Kempten Code no. 733 200 73 Account no. 66 90 417 187 IBAN DE14 7332 0073 6690 4171 87 SWIFT (BIC) HYVEDEMM428 Tax number 127 / 137 / 20036

6. Printing material Advertisement files should be transferred by e-mail. Please indicate always

the title of the magazine (“baustoffPARTNER”) and the corresponding issue. Please transfer advertisement files as PDF using the recommended standard PDF/X-4. All fonts being used should be embedded and if necessary con-verted into paths. We assume that the delivered files have been checked in advance by Preflight. Print will be done in CMYK (after ISO 12647, part 2). If special colours are used within the advertisement files, extra costs might occur (according to agreement). PDF-files which differ from the standard X4 or/and not-agreed special colours could be converted before printing. Used printing profile: PSO Coated v3.

Alternatively can be delivered on inquiry as well so-called “open” files for the programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Photoshop; extra costs might occur. Pictures and logos should be saved with EPS (Vektor), TIFF or PDF format. The picture resolution should be at least 300 dpi. All fonts being used within EPS and PDF should be embedded as well and if necessary converted into paths. Due to reasons regarding copyright and licensing law it is not possible to transfer the original documentation.

7. Colour display / supporting documents / proofs Of each page which has to be exposed we need a colour press proof or a black & white press proof per colour (indicating each colour – EURO-Skala, Pantone, HKS). Colour press proofs made by a colour copier are not binding for the print. Digital proofs are binding for contract proof advertisements according to media standard print (Ugra/FOGRA-Medienkeil).

8. Warranties We can expose and print only the transferred files respectively the converted files in case of differences to the standard. For discrepancies within texts, pictures and especially colours the publisher is not assuming any liability

9Media-Information 2021

9. Preferential placing Front page, 4 colours, (209 mm wide x 190 mm high + 3 mm bleed) + cover story up to maximum 2 pages, without right of withdrawat 5.990,– € (for increased print runs on request) 2nd cover page, 4 colours 4.250,– € 3rd cover page, 4 colours 4.250,– € 4th cover page, 4 colours 4.990,– € 2. Titelpage / Page 3, 4-farbig

right page beside the editorial, 4 colours 3.990,– €10. Colour surcharges According to Euro scale included in the price (discount possible). Special colours as HKS/Pantone – price on application11. Format surcharges Advertisements across the bound middle or bleed pages: plus 10 % of the advertisement value (bleed addition 3 mm per page). Binding Placement: plus 10 % of the advertisement value

(possible from 1/4 page on).12. Help-wanted, facility and internet advertisements Job market, business connections, Second-hand market and auctions black/white advertisements per mm and column 2,80 € colour advertisements per mm and column 3,40 €13. Discounts In case of purchase within one insertion year (start with the appearance of the first advertisement): Time scale Quanity scafe: 3 advertisements 5 % 2 pages 5 % 6 advertisements 10 % 4 pages 10 % 9 advertisements 15 % 6 pages 15 % 11 advertisements 20 % 8 pages 20 %14. Bound inserts up to 170 g/m² 1 pages / 2-sided 3.100,– € 2 pages / 4-sided 4.900,– € 3 pages / 6-sided 6.400,– €

Bound inserts will get discount, Discounts please see page 14. Bound inserts with more pages have to be supplied correspondingly fold,

however, they have to be supplied in an untrimmed way. Price upon inquiry..15. Inserts Inserted loosely, maximum size 200 x 290 mm Price per one thousand up to 25 g: 220,– € Every further 5 g per one thousand: 15,– € Plus the respective postal charges, Split edition possible from 5,000 units on with 10 % surcharge format maximal 200 mm wide x 290 mm high16. Inserts – Samples The presenting of a binding sample is condition for the order acceptance and

confirming by the publisher. In case of inserts with 2 pages the front page has to be marked.

Leaflets may only advertise for the sales programme of one advertiser. They have to be designed that way that they cannot be mixed up with the text part of the magazine. The front page of the bound insert has to be marke.

Insert note An insert note can be included free of charge. Needes issues 10,000 copies (only national issue). For fair issues upon inquiry. The equipment of the issue abroad is not possible due to the postal regulation. A partial equipment is possible. (from 5,000 units upward) Supplying date Up to 7 days before publishing date.17. Address for shipment, Bound inserts / inserts W. Kohlhammer Druckerei GmbH + Co. KG c/o baustoffPARTNER Ausgabe ____/_____ Augsburger Str. 722, 70329 Stuttgart All shipments free domicile

Technical details • Print documents

10Media-Information 2021Advertisements Price list no. 19valid from 1st January 2021

Format No. of columnsAdvertisments in type area

Width x height (mm)bleed-off sizes*plus 3 mm bleed difference

black & white3,30 €/mm

2c / 3c / 4c4,80 € /mm

2/1 page 8 column 2 x 185 x 265 2 x 210 x 297 5.936,– 7.208,–

1/1 page 4 column 185 x 265 210 x 297 2.968,– 3.604,–

3/4 page3 column4 column

137,5 x 265 horizontal185 x 200 horizontal

150 x 297 horizontal210 x 216 horizontal

2.226,– 2.703,–


137,5 x 235 horizontal185 x 175 vertical

150 x 251 horizontal210 x 191 vertical

1.974,– 2.397,–




1.484,– 1.802,–

1/3 page1,5 column4 column



1.008,– 1.224,–

1/4 page1 column2 column4 column

42,5 x 265 horizontal90 x 130 horizontal

185 x 65 vertical

55 x 297 horizontal102,5 x 146 horizontal

210 x 81 vertical742,– 901,–

1/8 page1 column2 column4 column


185 x 32 vertical

55 x 146 horizontal102,5 x 81 vertical

210 x 48 vertical364,– 442,–

All prices in € (Euro) plus valid VAT.* Bleed-off advertisments plus 10 % surcharge on top of the stated prices.

11Media-Information 2021Advertisements in type areaand in the bleed

1/8 horizontal

t: w x h: : 42,5 x 130 mmb: w x h: 55 x 146 mm

1/8 vertical

t: w x h: : 90 x 65 mmb: w x h: 102,5 x 81 mm

t: w x h: : 42,5 x 265 mm

1/4 horizontal

t: w x h: : 90 x 130 mm

1/4 vertical

t: w x h: : 185 x 65 mm

1/3 vertical

t: w x h: 185 x 90 mm t: w x h: 90 x 265 mm

1/2 vertical

t: w x h: 185 x 130 mm

t: 2/1 Page: w x h: 2 x 198 x 265 mm per Page

t: w x h: 137,5 x 235 mm

2/3 vertical

t: w x h: 185 x 175 mm

t: w x h: 137,5 x 265 mm

3/4 vertical

t: w x h: 185 x 200 mm t: w x h: 185 x 265 mm

Bleed in themiddle 3 mm,with overflowingmotive 5 mmoverlapping perpage.

t: w x h: : 185 x 32 mmb: w x h: 210 x 48 mm

1/8 vertical

b: w x h: 55 x 297 mm b: w x h: 102,5 x 146 mm b: w x h: 210 x 81 mm

b: w x h: 210 x 106 mm b: w x h: 102,5 x 297 mm b: w x h: 210 x 146 mm b: w x h: 150 x 251 mm

2/3 horizontalSpecial format

Juniorpage

b: w x h: 210 x 191 mm

b: w x h: 150 x 297 mm

3/4 horizontal

b: w x h: 210 x 216 mm b: w x h: 210 x 297 mm

1/1 Page

b: 2/1 Page: w x h: 2 x 210 x 297 mm per Page

right Pageleft Page

1/2horizontal

1/4horizontal

t: type areab: in the bleed

t: w x h: 60 x 265 mmb: w x h: 72 x 297 mm

1/3 horizontal

12Media-Information 2021Topics & Dates 2021

Dates Top subjects &special topics

Further subjects Dates of exhibitions

DL 27.01.CD 03.02.PD 20.02.

Complete edition• Interior & Outdoor

21. – 24.02.Eisenwarenmesse, Cologne

13. – 15.01.Bau 2021, Munic

DL 24.02.CD 03.03.PD 20.03.

Top subject:Outdoor facilities – design & technique

Special topic: Safety at work

• Bare brickwork – brickwork & concrete• Facade – sytems & products• Roof – setup, damping, cover• Tools

22. – 26. 03. ISH, Frankfurt

DL 31.03.CD 07.04.PD 24.04.

Top subject:Window– setup & processing

Special topic:Shutters

• Door & gate – design & technique• Flooring & setup• Interior fittings• Tools

DL 28.04.CD 05.05.PD 22.05.

Top subject:Bare brickwork– brickwork & concrete

special topic: IT at the building site – Hardware/Software

• Facade – sytems & products• Outdoor facilites – design & technique• Roof – setup, damping, cover• Safery at work• Tools

10. – 14.05.Ligna, Hanover

18. – 20.05.Fastener Fair, Stuttgart

18. – 20.05.Domotex, Hanover

DL 01.06.CD 09.06.PD 26.06.

Special part:

DIE


02FEBRUARY

Interior edition Complete edition (all topics)Outdoor edition

03MARCH

04APRIL

05MAY

06JUNE

increased circulation

Product news 2021

Digital

DL 30.06.CD 07.07.PD 24.07.

Top subject:Roof – setup, damping, cover

• Bare brickwork – brickwork & concrete• Facade – sytems & products• Outdoor facilites – design & technique• Tools

DL 28.07.CD 04.08.PD 21.08.

Top subject:Flooring & setup

Special topic:Bathroom – Equipment & Technology

• Door & gate – design & technique• Interior fittings• Tools• Window – setup & processing

DL 01.09.CD 08.09.PD 25.09.

Top subject:Facade – sytems & products

• Bare brickwork – brickwork & concrete• Outdoor facilites – design & technique• Roof – setup, damping, cover• Tools

08. – 12. 09.Nordbau, Neumünster

27.09 – 01. 10.Cersaise, Bologna

DL 29.09.CD 06.10.PD 23.10.

Top subject:Door & gate – design & technique

special topic: Safety at work

• Bath – equipment & technique• Flooring & setup• Interior fittings• Tools• Window – setup & processing

26. – 29. 10.A+A, Düsseldorf

DL 27.10.CD 03.11.PD 20.11.

Top subject:Tools

• Bare brickwork – brickwork & concrete• Facade – sytems & products• Outdoor facilites – design & technique• Roof – setup, damping, cover

09. – 10. 11.Branchentag Holz, Cologne

DL 01.12.CD 08.12.PD 18.12.

Exhibition edition:

&


increased circulation

07JULY

08AUGUST

09SEPTEMBER

10OCTOBER

11NOVEMBER

DECEMBER& JANUARY

12 01

Special supplement:Special supplement:

Digitalization in the building industry

14Media-Information 2021Possible combinations

Target groups

baustoffPARTNER:Complete building trade, fabricators buil-ding material industry, manufacturer

bauMAGAZIN: civil enigneering, road building, demolition and recycling, extrac-tion and processing, gardening and

landscaping, work on scaffolding, special civil engineering and tunnel construction, ready-mix concrete, concrete block factory, system buil-ding factory, construction machines manufacturer and industry

bauSICHERHEIT:Professional builders and fabricators, Buil-ding constructions, work on scaffolding, Roadworks, Gardening and landscaping, Sa-

fety inspectors, Specialists for safety at work, Trade (wholesale, retail and technical trade), Organisations, Trade associations, Educational institutions

Complete edition:

28.500Complete edition:

20.000Complete edition:

38.500

April till August 2020

Coverage portal visits:

36.586Coverage Newsletter:

28.554Coverage Social Media

(Facebook, Twitter, Instagram):

27.693



30.876Coverage Social Media(Facebook, Twitter, Instagram):

30.245



11.855Coverage Social Media

(Facebook, Twitter, Instagram):

5.182

Print combinations

Online combinations

Potential coverage

121.333Potential coverage

60.788Potential coverage

141.972

bau = Bauhaus HeavyMagazin = Schriftart unbekanntONLINE = TheSans ExtraBold mit Kontur und ebgerundeten EckenONL INE

+ + +ONL INE ONLINE

bau = Bauhaus HeavyMagazin = Schriftart unbekanntONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken

+ONL INEONL INE

Certifi ed edition Precise basis for the advertising market

5/6

| BAUMASCHINEN| BAUGERÄTE | BAUFAHRZEUGE

Mai/Juni 2020

INTERVIEW IM BLICKPUNKT

KUBOTA

Neue Serie »-5«Produktiver und komfortabler arbeiten

BAU

MAG

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-ONL

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ZEPPELINZEPPELIN»Drastische Einschnitte, aber kein Fall ins Bodenlose«

Als One-Stop-Shop »einfacher und transparenter«

INTERVIEW

2020

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BAUS

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IM BLICKPUNKTGestärkt aus der Krise –MEA wappnet sich für die Zukunft

TOP-THEMAAußenanlagen –Gestaltung & Technik

METABO

Robust und organisiert: Das »metaBOX«-System

baus

toff

PART

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9/2

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RENSONTerrassenüberdachung

macht aus draußen drinnen

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GEFAHR DURCH GASE, DÄMPFE UND STÄUBERatgeber: Was bei der Wahl von Atemschutzlösungen wichtig ist

ANTISCHALL ALS SCHUTZ VOR BAUMASCHINENLÄRMBlickpunkt: recalm hat ein ANC-Systemfür den Einsatz in Fahrerkabinen entwickelt

TRANSPORTLADUNGRUTSCHFEST SICHERNFahrzeug-Sicherheit: MarotechsAntirutschbalken und -streifen

360°-SYSTEM »DOUBLEBIRD-HD«: ALLES IM BLICK


TITEL-THEMA



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INTERVIEW IM BLICKPUNKT

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BAU

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Als One-Stop-Shop »einfacher und transparenter«


INTERVIEW

KLICKPARTSKLICKPARTSAls One-Stop-Shop »einfacher und transparenter«

INTERVIEW

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landscaping, work on scaffolding,

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Mai/Juni 2020

INTERVIEWIM BLICKPUNKT

KUBOTANeue Serie »-5«Produktiver und komfortabler arbeiten

BAU

MAG

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-ONL

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KLICKPARTSKLICKPARTSAls One-Stop-Shop »einfacher und transparenter«


2020

9DAS FACHMAGAZIN FÜR DAS BAUHANDWERK

BAUS

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-PAR

TNER

.DE

IM BLICKPUNKTGestärkt aus der Krise –MEA wappnet sich für die ZukunftTOP-THEMA

Außenanlagen –Gestaltung & Technik

METABORobust und organisiert: Das »metaBOX«-System

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and landscaping, Sa-


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15Media-Information 2021ONL INE Online-advertising on baustoff-partner.de

baustoff-partner.de

Web-address

SBM Online GmbH

Hermann-von-Barth-Str. 2

87435 Kempten

Publisher

Short characteristic

baustoffPARTNER ONLINE is the new digital platform of the baustoffPARTNER informing monthly about trends, news and developments regarding the building industry.

Innovative and highly professional – our demand for the Online-portal baustoffPARTNER ONLINE. Thus we fulfill proposals and requests of the readers and clients of the baustoffPARTNER ONLINE to receive widespread up-to-date information. In addition to the monthly print-edition baustoffPARTNER ONLINE offers supplemental as well as different forms of communication. Like this baustoffPARTNER ONLINE strengthens the online-advertising with the already existing campaigns of the different companies.

The main topics of baustoffPARTNER ONLINE regarding content are to introduce innovative trends, innovations and developments of the building industry and builders specialised trade. Up-to-date news and fair reports completes the variety of subpercts

Certifi ed editionPrecise basis for the advertising market

16Media-Information 2021ONL INE Distribution / Data and facts

CompetenceDetailed reporting, being up-to-date and rapidity in presenting information – main characteristics of baustoff-partner.de:• Up-to-date news about building trade and

specialised trade for construction material • object and operating reports • Extensive listing of producers • Picture galleries, reports, interviews from fairs and

events • Newsletter (more than 9.000 subscribers) – edition two monthly • Facebook – direct contact with users and fans

File formats banners: jpg, gif, png

Target groups • Roof construction• Structural-facings sector • Windows construction • Garden and landscaping trade • Industrial & commercial construction • Interior fittings • Dry construction • Door construction • Specialised trade for construction material • Architects and planers

Delivery datePlease send your files the latest five days before the start of the campaign

Delivery addressMauro Di RenzoE-Mail: [email protected]

Our range/Month

Portal Visits: 17.990

Newsletter: 9.532

Social Media (Facebook,Twitter, Instagram): 2.626

Total: 30.15330.9.2020

Monthly average value April – September 2020 Source: IVW

Access

17.990 Visits

25.719 Page Impressions

Please send your files the latest five days before the

Monthly average value April – September 2020 Source: IVW


AdvertorialPlacement: Top-NewsPrice/week: 379,– €

Rectanglewithin up-to-date messages, focus,names / news, fairs / seminars/datesSize: 288 x 350 pxPrice/month: 349,– €

Homepage

Mobile Version

Video-BoxPlacement: corporate video, produkt video (within up-to-date messages)Price/month: 499,– €

SkyscraperSize: 160 x 600 pxPlacement: right sidebar on the homepage + newsline + topic pagePrice/month: 750,– €

Half-SkyscraperSize: 160 x 300 pxPlacement: right sidebar on the homepage + newsline + topic pagePrice/month: 500,– €

SuperbannerSize: 964 x 200 pxPlacement: above topics, underneath, up-to-datePrice/month: 650,– €

Mobile-Content AdSize: 900 x 600 pxPlacement: Ad in the mobile versionPrice/year: 499,– €

Mobile-Content Ad NewslineSize: 900 x 600 pxPlacement: Ad in the newsline of mobile versionPrice/year: 399,– €

All prices in € (Euro) plus valid VAT.

18Media-Information 2021ONL INE





Online-advertising on baustoff-partner.de

Newsline

Wide-Content AdSize: 600 x 200 pxPlacement: after click of each messages /news within the text, rotates with four companiesPrice/month: 650,– €

Topics

All prices in € (Euro) plus valid VAT.


Newsletter

Special newsletter / E-BlastDesign and price on request

Special newsletter

Industry-specific special newsletters to special target groups (e.g. processors, building materials trade, building materials industry, manufacturers etc.) are possible on request!

Publication dates22.01.12.02. 26.02.12.03. 26.03.08.04. 30.04.12.05. 28.05.(Exhibitionnewsletter Domotex)

11.06.02.07. 16.07.24.07. 30.07. (Special newsletter Branchenspezialisten)

13.08. 27.08.10.09.01.10. 15.10. (Exhibitionnewsletter A+A)

29.10.12.11. 26.11.10.12. 22.12. (Exhibitionnewsletter Dach+Holz)

Advertising/AdvertorialSize: 600 x 350 pxPrice/month: 590,– €


Partner-packages

Partner-package BasicWe publish your profile on bau-stoffPARTNER ONLINE with all the information which is important for you (e.g. contact details, locations, portfolio, videos, pictures, product leaflets, data sheets...). All articles and messages about your company, your association or your seminar offer, which will be published on baustoff-PARTNER ONLINE, can be put online, archieved and recalled by your readers. Your Profile on baustoff-PARTNER ONLINE is also linked to your website.

stoffPARTNER ONLINE with all the information which is important for you (e.g. contact

499,– €

Partner-package PremiumOur information flatrate for you. Within a year you can publish as many press releases* as you want. A guarantee for being permanatly present on our portal baustoffPARTNER ONLINE.

Within a year you can publish as many press releases*

990,– €

2

1

3

* corresponding ti our editorial guidelines.

Validity period: one year from the booking date.All prices are net/net, plus possible commissionfor agencies.

4

5

We publish your advertisement / news / article or desiredcontent on our social media (Facebook, Twitter, Instagram) including a link.

1 Portfolio2 Contact details3 Archive of your press releases

4 Product-/Company Videos and Images5 Product/Service Portfolio

Sponsored Content

199,– €

21Media-Information 2021ONL INE Pricelist

The general terms of the magazine baustoffPARTNER and the portal baustoffPARTNER ONLINE you can find at www.baustoff-partner.de/agb.

Homepage Size in pixel Placement Price/monthMonthly onlinebooking option

Booking apiece

Superbanner 964 x 200 above topics, underneath up-to-date messages 650,00 € 3 pieces 1 x

Skyscraper 160 x 600right sidebar on the homepage + newsline + topic page

750,00 € 5 pieces 1 x

Half-Skyscraper 160 x 300right sidebar on the homepage + newsline + topic page

500,00 € 6 pieces 1 x

Video-Box within up-to-date messages

corporate video, product video (within up-to-date messages) 499,00 € 1 piece 1 x

Rectangle 288 x 350 up-to-date-messages/focus, names/news, fairs/seminars/dates 349,00 € 1 piece 1 x

Advertorial = paid editorial article Top-News (for costumers without partner-package) 379,00 € 7 x / 7 days

Mobile-Content Ad 900 x 600 Ad in mobile Version 499,00 € / year 3 pieces 3 x

Newsline Size in pixel Placement Price/monthMonthly onlinebooking option

Booking apiece

Wide Content Ad 600 x 200after click of each message / news within the text, rotates with four companies

650,00 € 1 piece 5 x

Mobile-Content Ad 900 x 600 Ad in the newsline of mobile version 399,00 € / year 1 piece 3 x

Newsletter Size in pixel Placement Price/monthBooking possibility

per newsletterBooking apiece

Advertisement 600 x 350 Advertisement within Newsletter 590,00 € 5 pieces 1 xAdvertorial 600 x 350 Advertorial within Newsletter 590,00 € 5 pieces 1 x

22Media-Information 2021ONL INE Audience Targeting

B2B-DISPLAY ADVERTISTING

Reach the B2B users and decision-makers in the field of building tradewith attention-grabbing Display Advertising.

FUNCTIONALITY AUDIENCE DISPLAY TARGETING

Users are tagged on

baustoff-partner.de

1

The interested users previously marked onbaustoffpartner.de will be found on thewebsites from our network.

Users identifi ed

2

We feature your content and your advertising banners for the interested users without marketing waste.

Users reached

3

An average of 25.840 users a month marked by cookies.

23Media-Information 2021ONL INE Audience Targeting

AUDIENCE DISPLAY TARGETIN COSTS

• Campaign concept and creation of 8 different advertising banners to be displayed on the chosen websites of our premium network € 250,– *

• Cost for 1,000 impressions (TKP): € 36,– *

• Campaigns can be implemented individually according to budget requirements.

PACKAGE 30

• Campaign concept creation

• Ad design (up to 8 different graphics)

• 30.000 Ad Impressions

• Price Advantage of € 100,–

€ 1.230,– *

PACKAGE 60





€ 2.310,– *

PACKAGE 90





€ 3.340,– *

EXAMPLES FROM OUR PREMIUM NETWORK

* Prices not including applicable sales taxes, possible AE commission.

24Media-Information 2021ONL INE Native Advertising

B2B NATIVE ADVERTISING

1. TEXT-IMAGE-ADVERTISEMENT

You can reach the B2B users and decision-makers specifi-cally on our Premium network with Text-Image Ads. These adapt optically to the partner website and are linked to your website. Currently only available in Germany:

2. TEXT-IMAGE + ADVERTORIAL

You can reach B2B users in our premium network with editorial Text-Image ads.

These adapt optically to the website environment and are linked to an advertorial, which is also displayed in the look and feel of the publi-shing website. This form of advertising has a very high level of user acceptanceand is particularly suitable for the presentation of pro-ducts that require explanati-on, such as in the B2B area.

TEXT-IMAGE ADS ADVERTORIAL

25Media-Information 2021ONL INE Native Advertising

NATIVE ADVERTORIALS

• Creation of the various ad designs

1. Text + Graphic € 455,– *

2. Text + Graphic + Advert. € 610,– *

CPC (COST PER CLICK)

• Cost per Click € 4,– *

(Minimum 200 Clicks)

Reach your target audience with content advertising on over 100 newspaper websites worldwide:


26Media-Information 2021ONL INE Geographic Targeting

B2B GEOTARGETING

Reach the B2B users and decision-makers in the fi eld of building trade according togeographical areas, within the baustoff-partner.de portals as well as in our premium network, with attention-grabbing display advertising,e.g. in country, language, region.

PRICING:

Relating to

Country/Regions of choice.

27Media-Information 2021ONL INE Webinar

AUTOMATED WEBINAR AS A LEAD CAMPAIGN

• DSGVO and GDPR compliant

• Performance and lead reporting after the webinar campaign

• Editorial support on the baustoff-partner.de specialist portal

• Newsletter communication in the bi-monthly baustoff-partner newsletterwith a link to the landing page

• Promotion on social media channels (Facebook, Twitter)

• Promotion in business networks (XING, LinkedIn)

€ 3.850,– / per month *

We create the platform for an automated webinar for you as a lead campaign including the following services:

• Automated webinars according to your schedule in therespective local time (global) or directly after registration

• Landing page

• Webinar room

• Closing page

• Automated forwarding of questions to your product specialist via email in real time

• Email marketing before and after the webinar to participants::

• Follow-up• Reminder• Double-Opt.-in Registration

Webinar Closed Content Registration Unlocked Content Qualifi ed Leads


28Media-Information 2021ONL INE Whitepaper

WHITEPAPER

Concept and Advantages

• You have an interesting Whitepaper, which is published on baustoff-partner.deand available for download

• Position yourself as a competent specialist

• Through registration to download the Whitepaper, leads are generated

• 1 month promotion on baustoff-partner.de – you will receive all leads generated at month‘s end

– you will receive all leads generated

BENEFIT & PRICE

Placement of your White Paper on

the baustoff-partner portal with

download function

(including your specified download registration data

requirements, e.g. last name / first name / Email /

function / department branch / company size, etc.)

Promotion through newsletter an-

nouncements and editorial support, as

well as placement on social media and

business networks

Basic price for 1 month, including

reporting of all leads

€ 220,– *


Whitepaper Closed Content Registration Unlocked Content Qualifi ed Leads

29Media-Information 2021Your contact to us

Christine Seif✆ +49 (0) 8 31 / 5 22 04-25✉ [email protected]

Chief editor

Customer consultant

Markus Maier✆ +49 (0) 8 31 / 5 22 04-37✉ [email protected]

Customer consultant

Elmar Romanesen✆ +49 (0) 8 31 / 5 22 04-16✉ [email protected]

Dan Windhorst✆ +49 (0) 8 31 / 5 22 04-19✉ [email protected]

Editor

Tobias Nickert✆ +49 (0) 8 31 / 5 22 04-17✉ [email protected]

Head of project management

Tobias Haslach✆ +49 (0) 8 31 / 5 22 04-39✉ [email protected]

Publishing EditorLayout / Editorial precursor

Jessica Joos✆ +49 (0) 8 31 / 5 22 04-21✉ [email protected]

Simone Frank✆ +49 (0) 8 31 / 5 22 04-38✉ [email protected]

Franziska Schenk✆ +49 (0) 8 31 / 5 22 04-24✉ [email protected]

Magazine layout

Markus Holl✆ +49 (0) 8 31 / 5 22 04-0✉ [email protected]

Bookkeeping / Sales Assistance

Susanne Traub✆ +49 (0) 8 31 / 5 22 04-30✉ [email protected]

Claudia Maguire✆ +49 (0) 8 31 / 5 22 04-29✉ [email protected]

Joachim Plath✆ +49 (0) 8 31 / 5 22 04-0✉ [email protected]

Management

Customer consultant

Nadine Eszterle✆ +49 (0) 8 31 / 5 22 04-27✉ [email protected]

1

SBM Verlag GmbHHermann-von-Barth-Straße 2, 87435 Kempten

Tel. +49 (0) 831 / 522 04-0Fax +49 (0) 831 /522 04-50

E-Mail [email protected] www.baustoff-partner.de

baustoff-partner.de



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Juli 2020

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BMI – ein starkes Team mit

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DEN HELMSCHUTZWEITER VERBESSERNBlickpunkt: MIPS-Lösungen helfen,

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auf der Baustelle schützen können

ZU VIEL LÄRM AUF DERBAUSTELLE VERMEIDENRatgeber: Wer nicht aufpasst,riskiert schwerhörig zu werden

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