Honeypot’s BERLIN TECH MAP 2016BERLIN TECH MAP 2016 Honeypot’s Charlottenburg Westkreuz...
Transcript of Honeypot’s BERLIN TECH MAP 2016BERLIN TECH MAP 2016 Honeypot’s Charlottenburg Westkreuz...
BERLIN TECH MAP 2016Honeypot’s
CharlottenburgWestkreuz
Savignyplatz
Bellevue
Kurfürstenstr.
Hohenzollern-platz
Spichernstr.
Viktoria-Luise-Platz
Augsburger Str.
Güntzelstr.
Berliner Str.
Bayerischer PlatzRathaus
Schöneberg
Möckern-brückeNollen-
dorfplatzBülowstr.
Gleis-dreieck
Kleistpark
Eisenacher Str.
Julius-Leber-Brücke
SchönebergInnsbrucker Platz Südkreuz Tempelhof
Paradenstr.
Platz der Luftbrücke
Gneisenaustr.
Mehringdamm
Schönleinstr.
Südstern
Boddinstr.
Leinestr.
Herma-nnplatz
Görlitzer Bhf
Prinzenstr.
Hallesches Tor Kottbusser TorSchlesisches Tor
Warschauer Str.Ostkreuz
Sonnenallee
NeuköllnHermannstr.
Rathaus Neukölln
Karl-Marx-Str.
Treptower Park
Yorckstr.
Blissestr.
BundesplatzHeidelberger Platz
Hohenzollerndamm
Uhlandstr.
Bismarckstr.
Kochstr.
Hausvogtei-platz
Spittelmarkt
Märkisches Museum
Klosterstr.
Heinrich-Heine-Str.
Moritzplatz
Jannowitzbrücke
Ostbahnhof
AlexanderplatzSchillingstr.
Strausberger PlatzWeberweise
Frankfurter Tor
Samariterstr.
Frankfurter Allee
Storkower Str.
Landsberger Allee
Greifswalder Str.
Prenzlauer AlleeSchönhauser Allee
Eberswalder Str.
Senefelderplatz
Rosa-Luxemburg-platz
Voltastr.
Bernauer Str.
Rosenthaler Platz
Weinmeisterstr.
Hackescher Markt
Humboldthain
Nord-bahnhof
Oranien-burger Str.
Oranien-burger Tor
Naturkundemuseum
Schwartzkopffstr.
Reinickendorfer Str.
GesundbrunnenWeddingBeusselstr.
Jungfernheide
Westhafen
Westend
Mohrenstr.
Französische Str.
Anhalter Bhf
Fried-richstr.
Turmstr.
Hauptbahnhof
Brandenburger Tor
Birkenstr.
Mierendorffplatz
Rickhard-Wagner-Platz
Ernst-Reuter-PlatzDeutsche
OperMesse Nord/ICC
Halensee
Wilmersdorfer Str.
Sophie-Charlotte-Platz
Hansaplatz
Tiergarten
Zoologischer GartenMendelssohn-Bartholdy-Park
Wittenberg-platz
KurfüstendammAdenauerplatz
Konstanzer Str.
Fehrbelliner Platz
StadtmittePotsdamer Platz
N
EW
S
Most of Berlin’s startups are in the east. Here’s where the Berlin
wall was!
Published by Honeypot on Mar 9, 2016. Written by Emma Tracey, Co-Founder of Honeypot.
Accelerator/VC/Incubator
Colours relate to the toggles on the map*
BERLIN TECH MAP 2016
EduTech3%
Service3%
AdTech9%
App!6%
Travel & Mobility
"
6%
Food4%
eCommerce#
18%FinTech
$
10%
Games4%
%MedTech
5%
MarTech&
10%
Music1%
Other9%
Real Estate4%
Retail5%
Hr Tech4%
'
(
)
*
+
,
*Industry percentages are calculated on a random sample of 261 startups. Accelerators, investors, co-working spaces and incubators marked in the map are excluded in the percentage evaluation of industries.
Did you know there are over 1800 active startup companies operating in Berlin? To discover more about them, we took a 10% sample sorted them by industry and mapped them by U-bahn station. The following post details our findings.
According to EY, in 2015 growth in Germany outpaced other European tech regions such as the UK, Sweden or France. With Berlin centered at the beating heart of this growth and home to roughly 1,800 active tech startups, analysts estimate that the city’s startups could create between 40,000 and 100,000 new jobs by 2020.
Our research reveals 56% of Berlin’s startups are in the former east of the city, clustered around the famous Torstrasse, otherwise known as Silicon Allee.
East Side versus West SidePockets of startups can also be found huddled in hubs around Prenzlauer Berg (former East Berlin) and Kreuzberg (former west Berlin). Both of these neighbourhoods once bordered the Berlin wall making loft space in desinstrualized buildings affordable and attractive.
Berlin’s startups are largely heterogeneous and many escape easy classification. Our sample showed that eCommerce and AdTech dominate, while FinTech, retail technology and marketing solutions also have significant representation.
The industriesHow did we define each industry?
eCommerce: eCommerce, rental, auction
AdTech: Big data, data analytics, data management, BI, data visualization, bidding, retargeting, audience management
FinTech: Payment solutions, crowdfunding, investment tools, banking, insurance
Marketing Solutions: Cross channel marketing, content solutions, email marketing, lead generation tools
Retail: Classifieds, enterprise software, inventory, local sales search, instore analytics, returns
Apps: Lifestyle Apps
Food Delivery: Groceries, lunch delivery, order platform
Games:Games
Travel: Travel services, hotel booking, rental services
Real Estate: Real estate platform, moving platforms
EduTech: Learning platforms, tutoring
Health: Health and medical startups
Service: Chauffeur services, cleaning services, office management services
HR: Human Resources solutions
Music: Streaming, music software and hardware
Other: Some startups just escape definition!
18% of our sample are eCommerce companies. Zalando, Berlin’s most famous eCommerce startup, was founded in 2008 by Robert Gentz and David Schneider. In Autumn 2014, Zalando IPO’d to the tune of €5.3 billion.
Spurred by Zalando’s success, Berlin’s eCommerce landscape today is varied. It’s possible to find companies specialized in the sale of classic car parts , luxury watches, perfume, glasses and many other niche items.
eCommerce
99chairsAuctionata
BjooliBonial
BonagoraByeBuy
CampandaCASA Home & Living
ContorionCoffee Circle
DaWandaDiscounto
ErentoFlaconi
Home24Idealo
JuniqueKnip
KreatizeKW-Commerce
LesaraLyke
U NaturkundemuseumS TiergartenU Weinmeisterstr.U Warschauer Str.U Klosterstr.U Kochstr.U UhlandstraßeU Rosa-Luxemburg-PlatzU Kochstr.S WeddingU CharlottenburgS HalenseeU Schlesisches TorU MoritzplatzU SenefelderplatzU MoritzplatzU Heinrich-Heine-Str.U Kochstr.U Kochstr.U MierendorffplatzU Eberswalder Str.S Oranienburger Str.
MirapodoMister SpexModomoto
Moema EspressoMomox
MONOQImycs
MyHammer AGMYTOYS GROUP
OutfitteryUrbanara
reBuyRunaShop
VaolaVergleich.org
Visual MetaWatchMaster
WayfairWeissmaler
Wine in BlackZalando
U KleistparkS Greifswalder Str.U MehringdammU SenefelderplatzU Samariterstr.U Rosenthaler PlatzS Treptower ParkU StadtmitteU KleistparkU MoritzplatzU Weinmeisterstr.U KleistparkU NaturkundemuseumU Bernauer Str.U Heinrich-Heine-Str.U SpittelmarktU Schwartzkopffstr.U Schlesisches TorU Rosa-Luxemburg-PlatzU NaturkundemuseumU Rosa-Luxemburg-Platz
!
Companies are also playing with the business model, trying out new forms of ownership and service. ByeBuy, for example, are offering phones, gaming consoles and other products on a pay as you go basis, while Outfittery and Modomoto offer personal stylists to assist in sartorial decisions.
Following on from eCommerce, Marketing Solutions startups had the second biggest representation amongst our sample (10%).
Sometimes referred to as MarTech, this industry in its broadest sense can also encompass BI, analytics, AdTech and even eCommerce.
Our definition focuses on marketing operations, including areas such as cross channel marketing, content solutions, email marketing and lead generation tools.
According to Venture Beat, marketing technology startups have secured $134 billion in venture funding in the last five years. Zanox is one of Berlin’s most successful MarTech startups. Formed in 2000, the affiliate marketing superstar today has over 800 employees in 11 offices across the globe.
MarTech !360dialogBasilicom
blogfosterCrossEngage
ContentfulDC Media Networks
DigitaleSeitenevania video
ExozetFanpage Karmaflexperto GmbH
Gamewheel
U Rosa-Luxemburg-PlatzU Schönleinstr.U Oranienburger TorS NordbahnhofU MoritzplatzU Eberswalder Str.U Rosa-Luxemburg-PlatzU KurfüstendammU Platz der LuftbrückeU Kottbusser TorU KurfüstendammS Potsdamer Platz
KytoLinkBird
Newsletter2GoOptivo
OpinaryUberall
UberMetricsReFash
StylaZanox
Talon.OneVideopath
U Oranienburger TorU KurfüstendammU Ernst-Reuter-PlatzU SpittelmarktU SenefelderplatzU Oranienburger TorU AlexanderplatzU Rosenthaler PlatzU Eberswalder Str.U Warschauerstr.U Görlitzer BahnhofU Schönleinstr.
The third most common industry in our sample is FinTech. 10% of our sample can be classified as FinTech companies. In 2014, the DACH region (Germany, Austria, Switzerland) attracted the second largest amount of FinTech funding in Europe after the U.K.
Germany’s bureaucratic and low-tech banking system leaves space for FinTech companies to seize opportunities. N26 is one of the city’s hottest startups, which young tech-savvy clients preferring the branch-free approach to banking.
Berlin is also home to the world’s first FinTech incubator, FinLeap, which was founded in 2014.
FinTech !Barzahlen
BillPayBergfürstBlackbillBonify
BrickgateCashboardCreditsafe
FinLeapKapilendo
LIQIDMambu
U Märkisches MuseumU NaturkundemuseumU Oranienburger TorU StadtmitteU Prinzenstr.U Schwartzkopffstr.U NaturkundemuseumS OstkreuzU AlexanderplatzU KurfüstendammU KurfüstendammU Klosterstr.
N26OptioPayOrderbirdPayleven
ProfitBricksRaisin
Regis24SavedoSmavaTaxfix
volders
U Klosterstr.U Warschauer Str.U MoritzplatzU Eberswalder Str.U SenefelderplatzU SenefelderplatzU Märkisches MuseumU Weinmeisterstr.U Frankfurter TorU Weinmeisterstr.U Moritzplatz
2014 was a breakthrough year for Berlin’s AdTech firms, with a number of players, such as Adjust, Remerge, AdSquare and Fyber, successfully exiting or securing funding.
Many point to the legacy of HitFox Group, the company builder focused on AdTech and big data, which acquired or helped to launch companies like AppLift and ad2games, to explain the high concentration of AdTech startups in the city.
Berlin has consolidated its position as Europe’s AdTech hub. According to eMarketer, mobile ad spend will top $100 billion in 2016. Despite this, competition in the city is fierce and Berlin’s AdTech industry will likely see consolidation in 2016, similar to what has been seen internationally.
AdTech S Hackescher MarktU SenefelderplatzU Rosa-Luxemburg-PlatzU Schlesisches TorS HackeschermarktU SenefelderplatzU Bülowstr.U Görlitzer BhfS Hackescher MarktS Oranienburger Str.S Schönhauser AlleeU Rosa-Luxemburg-Platz
Ad2GamesAdjust
AdsquareApplause
AppLiftcrobo
ContiamoDatapine
DeltaMethodFyberglispa
GameGeneticsIconPeak
LiquidMMapegy
PlistaRoq.ad
RemergeSociomantic
The AdexTrademob Webtrekk
YOC
U NaturkundemuseumS Schönhauser AlleeU Ernst-Reuter-PlatzU Klosterstr.U Schönleinstr.S Oranienburger Str.U Kottbusser TorU Rosa-Luxemburg-PlatzU NaturkundemuseumU NaturkundemuseumU Senefelderplatz
While retail technology is still relatively new, the recent proliferation in the US of mobile point of sales solutions, inventory software and location based technology to guide on-site shopping, has inspired many in Berlin.
KaufDa is one of Berlin’s earliest pioneers of retail technology - the site allows consumers to search for the best sales and mobile couponing running near where they live. In 2011 Axel Springer bought a 74.9% stake for a reported USD$40 million.
While retail tech is still underdeveloped, market interest is beginning to grow and Berlin startups will no doubt be part of the fun. This year it represents 5% of our sample.
Retail 9CookiesAuto1
CarmudiInventorum
ItembaseKaufDa
KäuferportalLocafox
MinodesNewstore
OLXProducts Up
Qipu
S Oranienburger Str. U Gneisenaustr.U Kottbusser TorU Voltastr.S Anhalter BhfU Frankfurter TorU Französische Str.U Kottbusser TorU Kochstr.S Treptower ParkS HauptbahnhofU Oranienburger TorU Rosenthaler Platz
!
The remainder of our sample is heterogeneous, split across various industries, including Games, Mobile Apps, Health, EduTech, Food Delivery, Travel, Real Estate, HR, Service, and other.
Food startups are in a fierce battle for control of the city’s takeaway consumers. Delivery Hero, an online food and beverage-ordering service operating internationally in 29 countries, is the champion of Berlin’s food delivery startups and one of the city’s “unicorns”.
2015 was a positive year for Berlin’s travel startups, with two bumper financing rounds back to back. Travel planner platform GoEuro raised $45 million in December 2015, in a Series B round led by Goldman Sachs, while GetYourGuide raised $50 million one month earlier.
HR tech startups are addressing some of the most consistently-felt problems by businesses: payroll, compliance, recruitment and talent management. At Honeypot we are on a mission to make tech recruitment more efficient and more transparent. Others in the city, such as GoHiring, are looking at clever ways to automate job postings.
Berlin is home to a number of high profile gaming startups, such as Wooga, which contribute to the success of the online, social network and browser games developer here. Berlin games companies now export their games to over 50 countries worldwide.
Other Airfy Candis
ComplevoDalia Research
erasysFreightHub
HereHELLA Aglaia
HelloCoachHomify
Inselbergjovoto
KIWI.KI
U MoritzplatzU Bernauer Str.U Ernst-Reuter-PlatzU Görlitzer BahnhofS Potsdamer PlatzU Rosa-Luxemburg-PlatzU NaturkundemuseumU Schönhauser AlleeU GesundbrunnenU Voltastr.U Eberswalder Str.U MoritzplatzU Voltastr.
Klickrentkloeckner.i
onroobySensorberg
Service Innovation LabsSignavio
TreckerTravis CI
Think cellUbitricity
VigourZenMate
S Treptower ParkU Bernauer Str.S Treptower ParkU MohrenstraßeU Heinrich-Heine-Str.U WittenbergplatzU Kochstr.U Frankfurter TorU Oranienburger TorS SchönebergU NollendorfplatzU Moritzplatz
7NXTClue
humlyMediteoMeeDocMedexo
MediDateMedigo
NeuroNationSanubi
Vimedaviomedo
U JannowitzbrückeU Kottbusser TorU Kottbusser TorU HausvogteiplatzU HausvogteiplatzS SchönebergU Eberswalder StraßeU Rosenthaler PlatzU MoritzplatzS Landsberger AlleeU StadtmitteU Görlitzer Bahnhof
!MedTech
Aeria GamesCrowdpark
Fox & SheepGameDuell
Glück GamesKabam
KingPfeffermind Softgames
TresureHunt StudiosWooga
U Schlesisches TorU Schönleinstr.U Rosenthaler PlatzU HausvogteiplatzS SonnenalleeU SenefelderplatzU Französische Str.U Schwartzkopffstr.U Rosa-Luxemburg-PlatzU Oranienburger TorU Rosa-Luxemburg-Platz
Games"
BookastreetartistGoHiring
HoneypotHeavenHR
HeyJobshocaboo
Small ImprovementsTandemploy
ValsightViasto
U Kochstr.U Schönleinstr.U Eberswalder Str.U Rosa-Luxemburg-PlatzU Kottbusser TorU Blisserstr.U Weinmeisterstr.U SenefelderplatzU Uhlandstr.U Mehringdamm
#HR Tech Real Estate
$
HomedayImmobilienScout
LamudiLEVERTON
McMaklerMyKeys24
MovingaMovago
Store2be
U NaturkundemuseumS OstbahnhofU MehringdammU StadtmitteU Rosa-Luxemburg-PlatzS Bundesplatz U Schönhauser AlleeU Reinickendorfer Str.U Kochstr.
Auto1 GroupBlacklane
Book a TigerCarmudiHelpling
Service Partner ONEThermondo
WebsitebutlerVimcar
S Schönhauser AlleeS Julius-Leber-BrückeU JannowitzbrückeU Görlitzer BhfU Französische Str.U SenefelderplatzU Bernauer Str.U Schwartzkopffstr.U Eberswalder Str.
Service%
Food DeliveryBonativo
DeliverooDelivery Hero
EatFirstFoodora
FoodpandaHelloFresh
LunchioMarley Spoon
U Kottbusser TorU AdenauerplatzU StadtmitteU SenefelderplatzS OstkreuzS OstkreuzU Rosa-Luxemburg-PlatzU Prinzenstr.U Kottbusser Tor
BabbelBlinkistIversity
K.Lab EdumediaResearch Gate
SkiveSofaTutor
U Gneisenaustr.S SonnenalleeS Schönhauser AlleeU Karl-Marx-Str.U NaturkundemuseumS SonnenalleeU Frankfurter Tor
EduTech&
AbletonLofelt
Native InstrumentsSoundCloud
Stagelink
U Rosa-Luxemburg-PlatzU Warschauser StraßeU Schlesisches TorU Bernauer Str.U Moritzplatz
Music
AbroadWithAdvanced Telematic Systems
AlcandiaDistribusion Technologies
FlixBusGetYourGuide
GoEuroGuestbird
HolidayPiratesKAYAK
SuitePadT Dispatch
TruckInWimdu
Zizoo
U MoritzplatzU KurfürstendammU Schwartzkopffstr.U GesundbrunnenS Messe NordS Greifswalder Str.U SenefelderplatzU Schwartzkopffstr.U JannowitzbrückeU OstbahnhofU Kochstr.U Weinmeisterstr.S Prenzlauer AlleeU Voltastr.U Hallesches Tor
Travel & Mobility'
AffinitasCarjump
CleverShuttleDubsmash
EyeEmJoidy
Kitchen StoriesMemorado
MyTaxiOnefootball
ParkTagSplash
TvSmilesUberchord Engineering
Wire
U Kottbusser TorU MehringdammU Friedrichstr. U Weinmeisterstr.U Kottbusser TorU AlexanderplatzU Görlitzer BhfU Kottbusser TorU Rosa-Luxemburg-PlatzU Greifswalder Str.S CharlottenburgU Friedrichstr. U Kochstr.U SenefelderplatzS Hackescher Markt
App(
Growth of startups in Berlin has traditionally been hampered by a lack of funding. However, over the course of 2015 and early 2016, approximately 15 new $50M+ early stage VC funds based in Berlin have been raised or incepted. Combined with increased engagement from international investors such as Baillie Gifford, Goldman Sachs, DST Global and others, a self-nurturing ecosystem is beginning to emerge.
Berlin is also home to a number of interesting accelerators, incubators and company builders, creating a thriving and supportive environment for budding entrepreneurs.
Rocket Internet is undoubtedly the most famous company builder from Berlin and one of the city’s largest employers. Founded by the three Samwer brothers, the incubator, which runs a company cloning business model, was valued at €6.5 billion when it IPO’d in 2015. Rocket has invested in or launched some of Berlin’s biggest companies, including Delivery Hero, Zalando and Wimdu.
Some other notable examples of incubators and accelerators include Factory, which partners with Google to provide events and training, Microsoft Ventures, hub:raum, and Axel Springer Plug and Play. As for coding bootcamps and schools, Berlin’s Spiced Academy, is leading the pack, offering intensive fullstack web development and data analytics courses, from its airy loftspace in Schöneberg.
Accelerator/Incubator/VC !
Axel Springer Plug and PlayBerlin Venture Partners
Blue YardCovus Group
Davidson Technology Growth Debt
Earlybirde.venture
German Startup Groupshy!
Hardware.coHeilemann Ventures
hub:raum
U Kochstr.U Schwartzkopffstr.U Rosenthaler PlatzU SenefelderplatzU Wittenbergplatz
U Kochstr.U Weinmeisterstr.U Platz der LuftbrückeU Kochstr.U MoritzplatzU Rosa-Luxemburg-PlatzU NollendorfplatzU AlexanderplatzU Schönleinstr.U Französische Str.U Rosenthaler PlatzS NordbahnhofU Oranienburger TorU Kochstr.S OstbahnhofU Mohrenstr.U Rosa-Luxemburg-PlatzU HausvogteiplatzS Ostbahnhof
HitFox GroupM Cube
Point Nine CapitalPartech Venture
Project A AventuresRocket Internet
Startup BootcampThe Founder Institute
Vogel VenturesWestTech Ventures
XL HealthYou Is Now
Berlin’s venture capital firms, incubators, accelerators and code schools
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Berlin Tech Map 2016