MEDIA INFORMATION 2016 - Lebensmittel Zeitung...07/2015...

MEDIAINFORMATION 2016 INCLUDING

NEW OFFERS FOR ONLINE

ADVERTISING

WE ARE HERE TO CONNECTYOU TO CUSTOMERSPrice list no. 62: valid as of 1 January 2016www.lebensmittelzeitung.net/english

OURMEDIA PORTFOLIO

For all information on LZ Media go to: www.lebensmittelzeitung.net/english

PRINT

ONLINE

MOBILE

NEWSLETTER

IPAD

DIGITAL CHANNELS

07/2015

SUPERMARKT STARS 2015 Der Braunschweiger Rewe-Händler Michael Müller ist Deutschlands Marktleiter des Jahres.Die Preisträger, die Party mit mehr als 300 Gästen und dieHöhepunkte der Jahrestagung ab Seite 4

Echt stark,Michael Müller!

POS-CommunityJahrestagung: Erkenntnissefür Vollsortimenter

Seite 12

Markt des MonatsEdeka Oser: Ideen vomNahversorger de luxe

Seite 38

FeinkostGurken: Wissenswertesfür besseres Verkaufen

Seite 52

1|15www.lebensmittelzeitung.net

Euro 6,50

Externe Problemlöser werdenim Nonfood-Geschäft immerwichtiger 6

Hilfreich:

Brauns-Heitmann dominiertals Systemdienstleister dasSaisongeschäft 20

Umfassend:

Produkte für die Aufbereitungvon Trinkwasser sorgen fürUmsatzwachstum 28

Erfrischend:

2

Entwurf 1

JOBS & PERSPEKTIVEN IN DER KONSUMGÜTERWIRTSCHAFT

www.LZjobs.de

2014 Euro 6,-

JETZT CHANCEN CHECKEN UND DURCHSTARTEN

INSIDER STUDIEMitarbeiter führender Han-delsunternehmen bewerten ihren Arbeitgeber

ANFORDERUNGENPersonaler aus der Branche reden Klartext

EINSTIEGSWEGETraineeprogramme in Handel und Industrie im Überblick

JOBPORTRAITSVon Category Management bis Controlling

MEDIA INFORMATION 2016

INDEX

04 Schedule of topics and deadlines

38 General termsand conditions

39 Contacts in Germany

40 Contacts international

10 LZ title and concept

11 LZ edition and circulation

12 Pricing and technical information

14 Pricing and formats

16/17 iPad/cross-media

18 LZ direkt title and concept

19LZ direkt editionand circulation


22 Pricing and combinations

23 Special formats

24 LZ Digital title and concept

25 Forms of advertising website

26 Forms of advertising newsletter

27 Forms of advertising Retail Update

28 New products & promotions and mobile formats

29 Pricing and forms of advertising

30 LZ NONFOOD trends title and concept

31 LZ NONFOOD trends edition and circulation


34 Jobmarket and employer branding

35 Pricing appointments section print and online

36 Online employment market

37 Pricing Handelsjobs.de

Ausgabe 273. Juli 2015

D2381 C60264 Frankfurt

ZITAT

Michael Bloomberg, Ex-Bürgermeistervon New York, warnt vor zu viel staatli-cher Regulierung in der Tabakbranche.

„Es musserlaubt sein,sich um-zubringen“

ANZEIGE

Die Marke erfährt derzeit ein Come-back und zeigt ihr Potenzial als Er-folgsgarant des Handels. Erstmals seitNovember 2014 sind laut GfK Mar-kenartikel stärker gewachsen als Han-delsmarken. Das war in den vergange-nen fünf Jahren nicht mehr der Fall.Die Marke packt sogar noch einsdrauf und bringt sich mit erhöhter In-novationskraft in Stellung – mit Er-

folg. Es kommt nicht etwa nur eineweitere von bereits unzähligen vor-handenen Geschmacksrichtungen insRegal, sondern der Verbraucher sollmit dem Kauf von innovativen Pro-dukten einen echten Mehrwert erfah-ren. Vor allem namhafte Ikonen wieCoca-Cola, Haribo, Ritter Sport, Mag-gi und Tempo können mit einem star-ken Wachstum glänzen und zählen zuden 100 erfolgreichsten Produkten,die die LZ gemeinsam mit der GfKzum achten Mal in Folge auszeichnet.

Durch die gute Konsumstimmungsitzt das Geld beim Verbraucher lo-ckerer. Sein Augenmerk liegt ver-stärkt auf Qualität und der Wertigkeitvon Produkten. Vom Trading-up beimEinkaufsverhalten kann der LEH al-

lerdings nur geringfügig profitieren.Das allgemein niedrige Preisniveauführt zu Umsatzstagnation im Han-del. Dabei verlieren vor allem die Dis-counter – zugunsten der klassischenVollsortimenter und Drogeriemärkte.Es sind die Discounter, die gelisteteTop-Marken oftmals zu Kampfpreisenanbieten und die Wettbewerber dazuverleiten, ebenfalls an der Preis-schraube zu drehen.

Das seit jeher promotiongetriebe-ne Markengeschäft hat sogar noch anTempo zugelegt: Eine Aktion jagt dienächste. Zwar flachte das Promotion-geschäft laut Wolfgang Adlwarth vonder GfK Nürnberg in den vergangenen

Top-Marken geben VollgasLZ kürt zum achten Mal die 100 erfolgreichsten Produkte – GfK liefert Marktdaten

Frankfurt. Industriemarken kom-men derzeit richtig auf Touren. Sielegen bei den Wachstumsraten or-dentlich zu – so wie seit über fünfJahren nicht mehr. Doch beim LEHbleibt vom Trend zum wertigerenEinkauf nicht viel hängen.

Fortsetzung auf Seite 3

FOTO

:HANNOBEN

DER

Kartellamtspräsident An-dreas Mundt erklärte bei derVorstellung des Tätigkeits-berichts 2013/14 fast ent-schuldigend: „Uns geht esnicht darum, möglichst hoheBußgelder zu verhängen,sondern um funktionstüchti-gen Wettbewerb.“ Erstmalswurde die Milliarden-Markeüberschritten, vor allemwegen der Kartellfälle Bier,Wurst und Zucker. Seite 28

Rekordhalter

Umbesetzungen, Umzüge und eineneue Struktur – Rewe verabschiedetsich von der Trennung zwischen Stra-tegischem Einkauf und Vertriebslini-en-Category Management. Mehr als400 Einkäufer/CM sollen künftig inenger Abstimmung Marken und Ei-genmarken für die Sparten beschaf-

fen. Neben Manfred Esser sind Jo-chen Baab, gleichzeitig Geschäftslei-ter Ware für Discount, und OliverMans, Geschäftsleiter Ware für Voll-sortiment, Geschäftsführer der RGB.

Sinnbild für die breite Aufstellungist die Geschäftsleitungsebene. Dortverantwortet Jan-Peer Brennecke dieEigenmarken für beide Vertriebslini-en. Übergreifend arbeiten dort auchTorsten Stau für Nonfood, EugenioGuidoccio für Obst & Gemüse. DirkHöfer ist für Fleisch und Brot & Back-waren verantwortlich. Dazu kommenKlaus Mayer für Qualitätsmanage-ment und Markus Birmelin für Con-trolling. Seite 4 bb/lz 27-15

Esser, Baab und Mans führen Rewe Group Buying

Köln. Zum1. Juli hat die ReweGroupihren Einkauf in der Rewe GroupBuying (RGB) GmbH gebündelt.Einkaufsvorstand Manfred Esserführt die operative Gesellschaft, indie alle Einkäufer der Sparten nunintegriert sind.

Neuer Rewe Einkauf steht

Edeka und Rewe liefern sich eine of-fene Auseinandersetzung. Anlass istder Kaiser’s-Deal, den Rewe selbstgerne für sich abgeschlossen hätte.Dass nun Edeka den Zuschlag be-kommen könnte, wurmt die Kölner.Um so mehr sind sie erpicht, derHamburger Konkurrenz Steine in denWeg zu legen. Auch Kaiser’s Tengel-

mann wird immer mehr zum Themader öffentlichen Auseinandersetzung.Medien zitieren aus einen offenenBrief der Belegschaft, in dem Tengel-mann-Eigner Karl-Erivan Haub auf-gefordert wird, nicht mehr einseitigmit Edeka zu verhandeln.

Dabei sprechen die Unterzeichnerallerdings nicht im Namen der Ge-samtbelegschaft, wie es in den Medi-enberichten dargestellt wurde. Dennder Gesamtbetriebsrat der Mülheimerhat sich inzwischen von dem Schrei-ben distanziert. Gleichwohl verlangtdie Arbeitnehmervertretung im Falleeiner Übernahme Zusicherungen vonEdeka. Seite 12 mv/men/lz 27-15

Betriebsrat dementiert Medienberichte – Edeka und Rewe im Zwist

Bonn. Der Kaiser’s-Verkauf be-schäftigt nicht mehr nur Kartell-amt, Monopolkommision und Bun-desminister. Er mutiert längst zurSchlammschlacht zwischen Edekaund Rewe.

Kaiser’s wird zur Schlammschlacht

Kunden-Run aufLidl in GriechenlandAthen. Trotz drohender Staatsplei-te verzeichnet Lidl eine steigendeKundenfrequenz in Griechenland.Im Vorfeld des für Sonntag geplan-ten Referendums akzeptieren die220 Filialen von Lidl Hellas weiter-hin Kreditkartenzahlung. Wie Me-dia-Markt bekennt sich der Dis-counter ausdrücklich zum Verbleibim Krisenland. S. 4 lz 27-15

Düsseldorf. Zahlreiche Hersteller pro-ben den Aufstand gegen Metro undstellen zum Teil sogar die Belieferungein. Stein des Anstoßes ist die Um-stellung der Verrechnung von der Me-tro-Tochter MIAG auf Markant zum1. Juli. Im Zuge der Umstellung er-wartet der Handelskonzern finanziel-le Zugeständnisse der Hersteller, diesich nun mit Macht dagegen wehren.Bis zuletzt liefen die Drähte zwischenLieferanten und den Einkäufern vonReal und Metro heiß. Doch nach LZ-Informationen ist es bis zum Stichtagbei einer Reihe namhafter Markenar-tikler zu keiner Einigung gekommen.Als Konsequenz haben einige von ih-nen nun die Belieferung bis auf wei-teres eingestellt. Unmittelbare Konse-quenzen für das operative Geschäfthat dies jedoch erst einmal nicht. DieWarenversorgung dürfte wenigstensfür die nächsten Wochen gesichertsein. Seite 4 hjs/lz 27-15

Metro-Lieferantensperren sich

Jägermeister machtUS-Geschäft selbstWolfenbüttel. Nach dem Verlustvon fast 30 Prozent des Absatzvo-lumens im US-Geschäft kauftMast-Jägermeister den langjähri-gen Generalimporteur seiner Mar-ken, die Sidney Frank ImportingCompany (SFIC). Der Herstellernimmt die Vermarktung auf demwichtigsten Markt künftig selbst indie Hand. S. 14 lz 27-15

Bitburger mitneuer OrganisationBitburg. Die Bitburger Braugruppestellt sich wieder dezentraler auf.Die Marken Bitburger, Licher, Kö-nig Pilsener und Köstritzer sollenkünftig regional geführt werden.Spannend dabei ist die PersonalieMatthias Christoffel, bislang Mar-kenmanagement gesamt. Er mussmit „KöPi“ die schwierigste Aufga-be stemmen. S. 16 lz 27-15

Landgard plantweitere TeilverkäufeStraelen. Nach verlustreichen Jah-ren hofft der Obst- und Gemüse-vermarkter Landgard im laufendenJahr wieder auf einen Gewinn. Da-mit das gelingt, hat sich das Unter-nehmen bereits von den größtenVerlustbringern getrennt, plantaber in diesem Jahr noch weitereTeilverkäufe. S. 22 lz 27-15

Die100erfolgreichstenProduktePlakativ: Die Top-Marken-Gewinnerauf einen Blick – von A wie Alpro bis Zwie Zwergenwiese. 92

Global SummitAlarmiert: Ernährungsbranche sorgtsich um ihr Image und sucht Auswegeaus der Vertrauenskrise. 151

MilchindustrieExklusives Ranking: Die Umsätze derzehn größten deutschen Molkereien imÜberblick. LZnet

LZ PD CD* Assortments Regional ReportsFeatures and Trade Fair Themes

Trade Fair and Exhibition Dates

PD: Publication D

ate, CD

: Closing D

ate, RR = Regional Report

4–5 MEDIA INFORMATION 2016

TOPICSDEADLINES

02.01. 08.12. Frozen Food /Convenience and Chilled Food / Vegan and Vegetarian Food

Special: Easter 2016

1 08.01. 22.12.

15.01. 05.01. MARCA / Bologna 13.01.-14.01. Grüne Woche / Berlin 15.01.-24.01.

3Copytest

22.01. 12.01. Omnicard / Berlin 19.01.- 21.01.

22.01. 04.12.

4 29.01. 19.01. Confectionery I Feature Fresh Produce Logistics incl. Fruit Logistica Pre-Report CD: 12.01.

Spielwarenmesse / Nuremberg 27.01.-01.02.Christmasworld / Frankfurt 29.01.-02.02.Paperworld / Frankfurt 30.01.-02.02.Creativeworld / Frankfurt 30.01.-02.02.

01.02. 14.01. Confectionery (incl. ISM) / Fruit and Vegetables (incl. Fruit Logistica) / Organic / Tobacco Products

„Promotions 2016“ incl. Salescup

5 05.02. 26.01. RR Mecklenburg- Vorpommern CD: 18.12.2015

BioFach Pre-Report CD: 15.01. Paperworld / Christmas-world / Creativeworld Trade Show-NewsSpielwarenmesse Trade Show-NewsISM Trade Show Report

ISM / ProSweets / Cologne 31.01.-03.02. Fruit Logistica / Berlin 03.02.-05.02.

6 12.02. 02.02. Breakfast Fruit Logistica Trade Show News

BioFach / Nuremberg 10.02.-13.02.Ambiente / Frankfurt 12.02.-16.02.

2

2

1

1

* Reservations for placement are no longer binding starting at 3 w

eeks prior to advertisement deadline.

TOPICSDEADLINES

7 19.02. 09.02. Beer Feature Retail Technology / EuroCIS Pre-Report CD: 29.01. BioFach Trade Show NewsAmbiente Trade Show Report

fish international / Bremen 14.02.-16.02.

8 26.02. 16.02. BBQ Season Report EuroCIS incl. Top Supplier Retail Award

EuroCIS / Düsseldorf 23.02.-25.02.

01.03. 11.02. Bread and Baked Goods / Breakfast /Hot Beverages/ Confectionery (ISM Report) / Cleaning Agents and Detergents

Special: Beverages ProWein 2016

9 04.03. 23.03. Dairy Products I ProWein Pre-Report CD: 12.02.

BEAUTY INTERNATIONAL / Düsseldorf 04.03.-06.03.Olio Capitale / Trieste 05.03.-08.03.

10 11.03. 01.03. Frozen Food & Ice Cream I

RR Ireland CD: 29.01.

Football-Euro 2016CD: 19.02.

Eisenwarenmesse / Cologne 06.03.-08.03.IAW / Cologne 07.03.-09.03.LogiMAT / Stuttgart 08.03.-10.03

11Copytest

Packaging

18.03. 08.03. RR South Tyrol CD: 05.02.

Feature Packaging ICD: 20.02.ProWein Trade Show ReportInternorga Trade Show News

Internorga / Hamburg 11.03.-16.03.ProWein / Düsseldorf 13.03.-15.03.Light & Building / Frankfurt 13.03.-18.03.CeBIT / Hannover 14.03.-18.03.

12 24.03. 14.03. Meat & Meat Products I RR USA CD: 12.02.

13 01.04. 22.03. Cheese I RR Berlin-Brandenburg CD: 19.02.

MDD Expo / Paris 30.03.-31.03.

01.04. 11.03. BBQ Season / Meat & Meat Products / Deli Products and Dips / Snacks / Nonalcoholic Beverages / Beer and Pre-mixed / Ice Cream

Special: BBQ Season 2016Special: Football Euro 2016

14 08.04. 29.03. Nonalcoholic Beverages and Water

4

3


Trade Fair and Exhibition Dates

PD: Publication D

ate, CD

: Closing D



TOPICSDEADLINES

15 15.04. 05.04. RR Nordic Countries CD: 04.03.

Vinitaly / Verona 10.04.-13.04.

16 22.04. 12.04. Vegan & Vegetarian I

17 29.04. 19.04. Baby Products I RR Nordrhein-Westfalen CD: 18.03.

European Seafood Expo Trade Show News

Alimentaria / Barcelona 25.04.-28.04.Hannover Messe 25.04.-29.04.European Seafood Exposition / Brussels 26.04.-28.04.EHI Kartenkongress / Bonn 26.04.-27.04.

02.05. 08.04. Cleaning Agents and Detergents / Cosmetics and Body Care /Sanitary Products/Dental Care Products /Dairy/ Frozen Food

Special: Drugstore Products I

18 06.05. 25.04. Organic SIAL Shanghai / Shanghai 05.05.-07.05.

19 13.05. 02.05. RR Switzerland CD: 01.04.

Feature Private Label / PLMA Pre-Report CD: 22.04.

Cibus / Parma 09.05.-12.05.

20 20.05. 09.05. Convenience I Special Feature Innovations CD: 29.04.

21 27.05. 17.05. Cosmetics and Body Care I

RR The Netherlands CD: 15.04.

Feature Logistics I / CeMAT Pre-Report CD: 06.05.PLMA Trade Show News

PLMA / Amsterdam 24.05.-25.05.

01.06. 09.05. Convenience and Chilled Food / Meat and Meat Products / Products from Germany: Baden-Württem-berg / Vegetarian and Vegan

SUPERMARKT STARS - Finalists 20166

5

Copytest



TOPICSDEADLINES

22 03.06. 23.05. Sanitary Products IFAT/ Munich 30.05.-03.06.CeMAT / Hannover 31.05.-03.06.

23 10.06. 31.05. RR Niedersachsen CD: 29.04.

SUPERMARKT STARS 2016 / Frankfurt 07.06. - 08.06.

24 17.06. 07.06. Free from Lactose / Gluten

PaymentsCD: 20.05.

25 24.06. 14.06. Pet Food Automatica / Munich 21.06.-24.06.

01.07. 10.06. Frozen Food / Sweet Spreads / Fish and Deli / Free from Lactose

SUPERMARKT STARS - Winners 2016 Special: TOP MARKE 2016

26 01.07. 21.06. Feature Top-Marke 2016CD: 31.05.

27 08.07. 28.06. RR Asia CD: 27.05.

28 15.07. 05.07. Bread and Baked Goods

29 22.07. 12.07.

30 29.07. 19.07.

01.08. 08.07. Beer and Pre-Mixed / Bread and Baked Goods / Pet Food / Tobacco Products / Baby Products / Payments

31 05.08. 26.07. Cleaning Agents and Detergents

32 12.08. 02.08.

33 19.08. 09.08. RR ThüringenCD: 08.07.

gamescom / Cologne 17.08. - 21.08.

19.08. 15.07.

34 26.08. 16.08. OTC Products Sustainability CD: 29.07.Gamescom Trade Show News

Tendence / Frankfurt 27.08.-30.08.

2

8

7


Trade Fair andExhibition Dates

PD: Publication D

ate, CD

: Closing D



TOPICSDEADLINES

01.09. 12.08. Confectionery / Cheese / Wine / Sparkling Wine and Champagne / Spirits / Energy Drinks

Special: Christmas 2016

35 02.09. 23.08. Cheese II RR Belgium CD: 22.07.

Tendence Trade Show News

spoga + gafa / Cologne04.09.-06.09.

36Copytest

09.09. 30.08. Frozen Food II RR Italy CD: 29.07.

IFA Trade Show NewsSpoga Trade Show News

IFA / Berlin 02.09.-07.09.

37 16.09. 06.09. Tobacco Products RR Bavaria CD: 05.08.

drinktec / Munich 11.09.-15.09.dmexco / Cologne 14.09.-15.09.

38 23.09. 13.09. Confectionery II RR Baden-Württemberg CD: 12.08.

Feature Packaging II / FachPack Pre-Report CD: 02.09.

Photokina / Cologne 20.09.-25.09.IAA Utility / Hannover 22.09.-29.09.

39 30.09. 20.09. Dairy II RR Saxony CD:19.08.

FachPack / Nuremberg 27.09.-29.09.IAW Internationale Aktionswaren Messe / Cologne 27.09.-29.09.

01.10. 09.09. Meat and Meat Products / Poultry / Dairy / Frozen Food / Hot Beverages / Products from Germany: Bavaria / Press Assortment

40 07.10. 26.09. Spirits RR France CD: 26.08.

Retail Real Estate/ EXPO REAL Pre-Report CD: 16.09.

Empack / Stockholm 05.10.-06.10.Intermot / Cologne 05.10.-09.10.

41Copytest Logistics

14.10. 04.10. Coffee and Tea RR Austria CD: 02.09.

Feature Logistics II/ Sup-ply Chain Management CD: 23.09.

EXPO REAL / Munich 10.10.-12.10.

10

9



TOPICSDEADLINES

42 21.10. 11.10. Meat and Meat Products ll / Poultry

SIAL Paris / Paris 16.10.-20.10.Buchmesse / Frankfurt 19.10.-23.10.33. German Logistics Congress / Berlin 19.10.-21.10.

43 28.10. 18.10. BuchmesseTrade Show News

01.11. 11.10. Cosmetics and Body Care / Sanitary Products / Dental Care Products / Cheese (Counters) / Meat and Meat Products (Counters) / Beer / New Year‘s Eve / Shopfitting

Special: Drugstore Products II

44 04.11. 25.10. Goldener Zuckerhut Goldener Zuckerhut / Berlin 03.11.-04.11.

45 11.11. 01.11. Wine, Sparkling Wine and Champagne

Brau Beviale / Nuremberg 08.11-10.11.

46Copytest RR

18.11. 08.11. Vegan and Vegetarian II RR Spain CD: 07.10.

EMBALLAGE / Paris 14.11.-17.11.EURO ID / Frankfurt 15.11.-17.11.

47 Copytest RR

25.11. 15.11. Convenience and Chilled Food

RR Greece CD: 15.10.

01.12. 11.11. Check-out Zone / Impulse Purchase / Confectionery / Pet Food / Cleaning Agents & Detergents

Special: End of Year Rush

48 02.12. 22.11. Cosmetics and Body Care II

RR Sachsen-Anhalt CD: 22.10.

Feature Digital Business CD: 11.11.

49 09.12. 29.11. Baby Products II

50 16.12. 06.12.

51 23.12. 13.12.

52 30.12. 20.12.

11

12

ADVERTISEMENTSPublication ManagerSven Lang + 49 69 7595 - [email protected]

Advertising Service Manager Rainer Tradt+ 49 69 7595 - [email protected]

EDITORIAL DEPARTMENT Editor-in-chiefAngela Wisken + 49 69 7595 - [email protected]

Deputy Editors-in-chiefBernd Biehl, Gerd Hanke, Christiane Preuschat

TITLE Lebensmittel Zeitung

BRIEF OUTLINE Lebensmittel Zeitung is the leading trade and business journal for the con-sumer goods industry in Germany. Anyone looking for current news, analyses and background reports for marketing strategies, assortment and distribution concepts of German and international trade and industry companies will fi nd them in the LZ, frequently the only place this information can be found. The range of reporting extends from food to nonfood through to IT and logistics. 54 percent of the edition’s subscription portion constitutes an impressive indication for the signifi cance of LZ within the target group.

TARGET GROUP Board members, managing directors, purchasing, distribution, CM and marketing managers. Others include those in charge of IT and logistics, managers in sales-related fi elds and independent retailers.

PUBLICATION FREQUENCY weekly

VOLUME 68. Volume 2016

SUBSCRIPTION PRICE Annual subscription domestic 343.00 € incl. distribution fees and statutory VAT Annual subscription abroad 430.00 € incl. distribution feesIndividual copies 7.50 € plus shipping charge and statutory VAT

PUBLISHER Deutscher Fachverlag GmbHMailing address D-60264 Frankfurt am MainStreet address Mainzer Landstraße 251D-60326 Frankfurt am MainTelephone + 49 69 7595 - 01 Fax + 49 69 7595 - 2999


TITLECONCEPT

PUBLISHER



ZITAT



ANZEIGE









FOTO

:HANNOBEN

DER


Rekordhalter






















PRINT RUN CONTROL

PRINT RUN ANALYSIS Annual average of copies per edition (01.07.2014 – 30.06.2015) Print edition 41,500 Actual copiesdistributed (tvA) 40,663of those abroad 1,555 Sold copies 23,053of those abroad 1,208Subscription copies 21,933of those member copies –individual sales –other sales 1,120complimentary copies 17,610 Remaining, archive and specimen copies, wbz, reserve copies for disposition 837

DISTRIBUTION ACCORDING TO NIELSEN AREAS

Nielsen I

Nielsen IVNielsen IIIb

Nielsen V

Nielsen VI

Nielsen IIIa

Nielsen II

Nielsen VII

19.3%7,535 copies

8.8%

5.6%

3,432 copies

2,194 copies

14.3%5,581 copies12.0%

4,697 copies

16.0%6,268 copies

24.0%9,401 copies

EDITIONCIRCULATION

LEBENSMITTEL ZEITUNG

NEWSPAPER FORMAT 315 mm wide, 470 mm high

PRINT SPACE 280 mm wide, 440 mm high 5 columns à 53 mm width

PRINTING AND BINDING PROCESS Commercial web press with heat-set, newspaper foldPaper quality LWCDot gains Colours40 % area: 16 % (tolerance ± 4 %)80 % area: 11 % (tolerance ± 3 %)Black40 % area: 19 % (tolerance ± 4 %)80 % area: 13 % (tolerance ± 3 %)Minor tonal value deviations are the result of the web press printing process tolerance range.

DATA FORMATS Digital data are required in PDF/X-3 format, PSO LWC Standard. Open-for-mat data are to be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.

2/1 PAGE 45,400.00*4,400 mm W: 596 mm x H: 440 mm

1/1 PAGE 22,500.002,200 mm W: 280 mm x H: 440 mm

4/5 PAGE 20,050.001,760 mm W: 224 mm x H: 440 mm

3/5 PAGE 15,420.001,320 mm W: 167 mm x H: 440 mm

9/16 PAGE 19,280.001,240 mm W: 224 mm x H: 310 mm

12-13 MEDIA INFORMATION 2016

PRICINGTECHNICAL INFORMATION

DISCOUNTS with purchase within one insertion year (starting with the first appear-ance of the advertisement)

Frequency Quantity discount discount

3 advertisements 700 mm 3 %

6 advertisements 2,200 mm 5 % 4,400 mm 7 %




* incl. extra charges for print exceeding print area (2,280.00 margin allowance 34 mm)


All print adverts are published additio-nally in iPad-Version without extra costs.

1 ADVERT2 CHANNELS

DATA TRANSFER via FTP, e-mail or CD-ROM

COLOURS ACCORDING TO EUROSCALEColour sequence Black, Cyan, Magenta, Yellow

PROOF Colour-accurate digital/reference proof (paper simulation of Lebens-mittel Zeitung copy paper) with appropriate measuring elements.

DATA ARCHIVING Data are archived. For that reason, it is usually possible to run repeats without changes. However, we do not assume any guarantee for data.

WARRANTY In the event that incomplete or deviating data are delivered (texts, colours, images), we do not guaran-tee the print result. There is a charge for faulty exposures due to incom-plete or faulty fi les, incorrect settings or incomplete information. The same applies to additional setting and lithography work as well as creation of further proofs.

1/2 PAGE HORIZONTAL 13,100.001,100 mm W: 280 mm x H: 220 mm

1/3 PAGE HORIZONTAL 10,030.00750 mm W: 280 mm x H: 150 mm

1/4 PAGE HORIZONTAL 8,230.00550 mm W: 280 mm x H: 110 mm

1/4 PAGE CORNER 8,230.00550 mm W: 110 mm x H: 275 mm

SMALL FORMAT 5,630.00300 mm W: 110 mm x H: 150 mm

All prices in Euro, plus statutory value added tax.

TERMS OF PAYMENT 3 % with payment on advance invoice or order confi rmation or direct debit by the date of publication

2 % discount with payment within 14 days of invoice date

2 % discount with direct debits within 14 days of invoice date,

Net within 30 days of invoice date

BANKING INFORMATIONFrankfurter Sparkasse Account no. 34926 Routing no. 500 502 01BIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26

Overall Width x Height Prices 4c Millimetre in mm in €

5-COLUMN1/1 2,200 280 x 440 22,500.003/4 horizontal 1,650 280 x 330 18,830.00 1,500 280 x 300 17,250.00 1,250 280 x 250 14,630.001/2 horizontal 1,100 280 x 220 13,100.001/3 horizontal 750 280 x 150 10,030.001/4 horizontal 550 280 x 110 8,230.00 350 280 x 70 6,170.00 200 280 x 40 3,990.00

4-COLUMN 4/5 vertical 1,760 224 x 440 20,050.009/16 corner 1,240 224 x 310 19,280.001/2 corner 1,100 224 x 275 16,900.002/5 corner 880 224 x 220 10,850.00 600 224 x 150 8,460.00 400 224 x 100 6,640.00 200 224 x 50 3,990.00

3-COLUMN3/5 vertical 1,320 167 x 440 15,420.00 1,050 167 x 350 12,500.00 900 167 x 300 11,090.00 840 167 x 280 10,370.00

Overall Width x Height Prices 4c Millimetre in mm in €

3-COLUMN1/3 corner 750 167 x 250 10,030.00 660 167 x 220 9,120.00 540 167 x 180 8,080.00 450 167 x 150 7,060.00 300 167 x 100 5,630.00 150 167 x 50 3,020.00

2-COLUMN2/5 vertical 880 110 x 440 10,850.00 620 110 x 310 8,650.001/4 corner 550 110 x 275 8,230.001/5 corner 440 110 x 220 6,910.00 360 110 x 180 6,340.00 300 110 x 150 5,630.00 200 110 x 100 3,990.00 100 110 x 50 2,020.00

1-COLUMN1/5 vertical 440 53 x 440 6,910.00 300 53 x 300 5,630.00 250 53 x 250 4,830.00 200 53 x 200 3,990.00 150 53 x 150 3,020.00 100 53 x 100 2,020.00 50 53 x 50 1,020.00


PRICINGFORMATS


SURCHARGESPREFERED PLACEMENTS (WITHOUT RIGHT OF WITHDRAWAL)

Page Format Total Width x Height Prices 4c Millimeter in mm in €1 Title strip 200 280 x 40 9,690.00 Title spot 50 49 x 50 4,890.002 Text portion 100/ 1-column 100 53 x 100 3,980.003 1/3 horizontal 750 280 x 150 14,150.00 1/2 horizontal 1.100 280 x 220 15,850.004 100/2-column 200 110 x 100 4,310.00 150/2-column 300 110 x 150 6,080.00 180/2-column 360 110 x 180 6,850.005, 7, 9,11,13,15 1/1 2.200 280 x 440 24,800.00Last page 1/1 2.200 280 x 440 24,800.00

Reservations for placement are no longer binding starting at 3 weeks prior to advertisement deadline.

ADS WITH TEXT PORTIONPages 4, 6, 8, 10 price per mm 4c 39.20 €Page 12 and following price per mm 4c 36.10 €Column width 53 mm, min. height 40 mm, max. height 100 mm

ADS EXCEEDING PRINTING FORM Margin allowance 34 mm 2,280.00 €

CLASSIFIED ADSb/w, 4c price per mm / column 6.00 €

Business connections, real estate, offers/requests for commercial agency, sales, wanted ads, logistics and similar

BOX NUMBER FEEDomestic 25.00 €Abroad 35.00 €

LOOSE LEAF INSERT1

Format max. W: 210 mm x H: 297 mmFormat min. W: 105 mm x H: 148 mm Long edge foldedPrice up to 25 g total weight 305.00 € per 1,000 including postage 2

DELIVERY ADDRESS Societätsdruck, Westdeutsche Verlags- und Druckerei GmbH, Warenannahme Akzidenz, Kurhessenstr. 4 - 6, D-64546 Mörfelden-Walldorf, Germany

DELIVERY MEMO "For Lebensmittel Zeitung, edition .... / 2016“Delivery by advertisement deadline

1 Advance sample required2 Calculation basis: approx. 41,500 copies, required quantity delivered: 42,500 copies, pa-

per weight of insert: for individual sheet min. 150 g/sqm, inserts with higher total weight than 25 g on request, partial editions on request, discounts see frequency discount on page 12

The entire LZ is available in an iPad version every week. It includes topics concerning the industry as well as all advertisements. The print advertisement you booked in the LZ appears automatically in the corresponding iPad version of the LZ.

■ already published on Thursdays starting at 5 PM■ entire Lebensmittel Zeitung plus exclusive extra features for the iPad■ for LZ subscribers the digital version is included in the price■ all the time and everywhere, read & navigate even faster and more

conveniently

www.lebensmittelzeitung.net/ipad

CONTACTSubscription ServiceAndreas SchröderTelephone 069 7595-1953, [email protected]

Advertisement SalesChristina GudermannTelephone 069 7595-1766, [email protected]


IPAD

FORMS OF ADVERTISEMENT IN THE IPAD APP OF LEBENSMITTEL ZEITUNG

SPLASH COVER

Prior to the display of the individual LZ editions, the splash cover format will ap-pear in the size of the entire display and disappear after some time has passed.Exclusivness in each edition!

Price: 3,900.00 €1

ADVERTISEMENT LINKING

Possible links to:■ your sales folder (PDF)■ your product page / website■ your audio and video formats

Price: 2,000.00 €2

Technical details: www.lebensmittelzeitung.net/ipad-werbung

1 booking of an 1/1 advertisement in the print edition required. 2 booking of min. 1/2 page advertisement in the print edition required.

ADVERTISEMENT LINKING

Possible links to:■

■

■

Price:

Technical details: www.lebensmittelzeitung.net/ipad-werbung

&& &&&

COMBINATIONS of Lebensmittel Zeitung and Lebensmittel Zeitung direkt

ADVERTISEMENT COMBINATIONS Large Medium Small corner SmallLebensmittel Zeitung 1/1 1/1 1/2 1/2Lebensmittel Zeitung direkt 1/1 1/2 1/2 1/2Gross in € 37,690.00 31,450.00 26,650.00 22,850.00

Additional combinations upon request.

Less discounts (joint discounting by LZ Media) acc. to price list plus statutory VAT

CROSS-MEDIA OFFERS by Lebensmittel Zeitung and LZ Digital*

&



ZITAT



ANZEIGE









FOTO

:HANNOBEN

DER


Rekordhalter






















&

07/2015




Seite 12


Seite 38


Seite 52

* Cross-media offers are granted only when print and online campaigns are connected.

COMBINATIONSCROSS-MEDIA


1/2 page orbigger advert in LZ print

issueBanner on LZ Digital/week

(all banner formats on website possible)

free linking of advert in iPad app

savings: 2,000.00 €

&&Banner on LZ Digital/week

(all banner formats on website possible)

ADVERTISEMENTSAdvertisement SalesDenise Berger + 49 69 7595 - [email protected]

Advertising Service Manager Rainer Tradt+ 49 69 7595 - [email protected]

EDITORIAL DEPARTMENT Editor-in-chiefKlaus Mehler + 49 69 7595 - [email protected]

07/2015




Seite 12


Seite 38


Seite 52

TITLE Lebensmittel Zeitung direkt

BRIEF OUTLINE Lebensmittel Zeitung direkt is the monthly magazine for decision-makers at the point of sale. The industry journal addresses food retail professionals working at the sales front and making assortment decisions. This group in-cludes everyone from the owner and store manager to skilled specialist staff through to the sales person. The departments “Industry”, “Area” and “Goods” cover nearly every relevant topic. For example, in “Industry” we report on current developments in food retailing from the perspective of the sales pro-fessionals. The department “Area” is dominated by topics such as employee management, successful POS promotions, or shelf-maintenance. In addition, Lebensmittel Zeitung direkt increases the awareness of POS staff regarding product line developments and supports them by providing information on CM, goods and products.

TARGET GROUP Decision-makers at the point of sale

PUBLICATION FREQUENCY Monthly


SUBSCRIPTION PRICE Annual subscription domestic 19.50 € incl. distribution fees and statutory VAT Annual subscription abroad 22.00 € incl. distribution feesIndividual copies 2.00 € plus postage and statutory VAT



TITLECONCEPT


Nielsen I


Nielsen V

Nielsen VI

Nielsen IIIa

Nielsen II

Nielsen VII

19.1%13,259 copies

10.0%

6.7%

6,930 copies

4,667 copies

15.1%10,454 copies11.4%

7,934 copies

16.4%11,360 copies

21.2%14,689 copies

EDITIONCIRCULATION

LEBENSMITTEL ZEITUNG DIREKT

PRINT RUN CONTROL

PRINT RUN ANALYSIS Annual average of copies per edition(01.07.2014 – 30.06.2015) Print edition 70,500 Actual copies distributed (tvA) 69,608of those abroad 315 Copies sold –of those abroad: –Subscription copies –of those member copies –individual sales –other sales –complimentary copies 69,608 Remaining, archived and specimen copies, WBZ, reserve copies for disposition 892

2/1 PAGE 36,500.00PRINT SPACE W: 464 mm x H: 300 mmBLEED* W: 500 mm x H: 340 mm

1/1 PAGE 18,590.00PRINT SPACE W: 220 mm x H: 300 mmBLEED* W: 250 mm x H: 340 mm

3/4 PAGE HORIZONTAL 15,600.00PRINT SPACE W: 220 mm x H: 225 mmBLEED* W: 250 mm x H: 247 mm


2/3 PAGE VERTICAL 14,250.00PRINT SPACE W: 147 mm x H: 300 mmBLEED* W: 165 mm x H: 340 mm




MAGAZINE FORMAT 250 mm wide, 340 mm high

PRINT SPACE 220 mm wide, 300 mm high 4 columns à 50 mm width

PRINTING AND BINDING PRO-CESS Commercial web press with heat-set, saddle stitchedPaper quality LWCDot gains Colour40 % area: 16 % (tolerance ± 4 %)80 % area: 11 % (tolerance ± 3 %)Black 40 % area: 19 % (tolerance ± 4 %)80 % area: 13 % (tolerance ± 3 %)Minor tonal value deviations are the result of the web press printing process tolerance range.


PROOF Colour-accurate digital/reference proof (paper simulation of LZ direkt copy paper) with appropriate mea-suring elements.


Frequency Quantity discount discount 3 advertisements 700 mm 3 % 6 advertisements 2,200 mm 5 % 4,400 mm 7 % 12 advertisements 6,600 mm 10 % 11,000 mm 12 % 24 advertisements 13,200 mm 15 % 15,400 mm 18 % 52 advertisements 17,600 mm 20 % 19,800 mm 21 %

Advertisements in LZ, Lebensmittel Zeitung direkt and Nonfood trends are discounted together. This discount may be applied to bookings on LZ Digital.


DATA FORMATS Digital data are required in PDF/X-3 format, PSO LWC Standard. Open-for-mat data are to be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.



WARRANTY In the event that incomplete or deviating data are delivered (texts, colours, images), we do not guaran-tee the print result. There is a charge for faulty exposures due to incom-plete or faulty files, incorrect settings or incomplete information. The same applies to additional setting and lithography work as well as creation of further proofs.





1/4 PAGE CORNER 6,700.00PRINT SPACE W: 107 mm x H: 150 mmBLEED* W: 125 mm x H: 172 mm


TERMS OF PAYMENT 3 % with payment on advance invoice or order confirmation or direct debit by the date of publication

2 % discount with payment within 14 days of invoice date

2 % discount with direct debits within 14 days of invoice date


BANKING INFORMATIONFrankfurter SparkasseAccount no. 34926Routing no. 500 502 01BIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26

All prices in Euro, plus statutory value added tax.* additional 4 mm bleed per outer edge. Font in print space only.

&&



ZITAT



ANZEIGE









FOTO

:HANNOBEN

DER


Rekordhalter






















&

07/2015




Seite 12


Seite 38


Seite 52


PRICINGCOMBINATIONS

COMBINATIONS of Lebensmittel Zeitung and Lebensmittel Zeitung direkt

ADVERTISEMENT COMBINATIONS Large Medium Small Small corner horizontalLebensmittel Zeitung 1/1 1/1 1/2 1/2Lebensmittel Zeitung direkt 1/1 1/2 1/2 1/2 Gross in € 37,690.00 31,450.00 26,650.00 22,850.00

Additional combinations upon request. Less discounts (joint discounting by LZ Media) acc. to price list plus statutory VAT

ADDITIONAL FORMATSFormat Width x Height in mm Prices in Print space Bleed** €

1/2 page corner 163 x 200 181 x 222 10,750.001/3 page corner 107 x 200 125 x 222 8,200.001/8 page vertical* 50 x 150 1,530.001/8 page horizontal* 220 x 37 1,530.001/8 page corner* 107 x 75 1,530.00

PREFERRED PLACEMENTS (WITHOUT RIGHT OF WITHDRAWAL)Title spot 70 x 70 4,700.00Text portion page 2 50 x 50 1,990.003rd page (1/1) 220 x 300 250 x 340 19,800.005th page (1/1) 220 x 300 250 x 340 19,800.00Outside back cover (1/1) 220 x 300 250 x 340 19,800.00

* Placement on left side in second half of magazine** Bleed: Additional 4 mm bleed per outer edge, font only in print space

INSERT1 LOOSE LEAFFormat max. W: 210 mm x H: 297 mmFormat min. W: 105 mm x H:148 mm Long edge foldedPrice in € up to 25 g total weight 305.00 per 1,000 including postage2

1 Advance sample required. Delivery address see page 152 Calculation basis: approx. 70,500 copies. Required quantity delivered: 71,200 copies Paper weight of insert: for individual sheet min. 150 g/sqm, inserts with higher total weight than 25 g on request, partial editions on request, discounts see frequency discount on page 20

ware grillsaison

Alkoholfreie Getränke

Im Segment der alkoholfreien Geträn-ke herrscht großer Preisdruck. Erneut konnten die Discounter ihren Markt-anteil ausbauen. Darunter zu leiden haben allen voran die Abfüller von Mi-neralwasser. Da nutzt es nicht viel, wenn der durchschnittliche Pro-Kopf-Verbrauch konstant hoch, aber un-term Strich nicht viel übrig bleibt. Ei-nen Lichtblick gibt es aber: Das Seg-ment der Limonaden boomt im Mo-ment kräftig. Und weil das so ist, gibt‘s reichlich Innovationen. Händler haben in diesem Bereich die Qual der Wahl.

Fleisch- und Wurstspezialitäten

Masse oder Klasse: Der LEH steht vor der Frage, wie er die Grillsaison

iewZ .nnak neztun ztasmuztasuZ rüf-tsef hcis nebah reldnäH ehcierglofre

gelegt: Qualität, Bedienung und -uz ,nehets nanebo nessüm gnutar eB

sätzlich stocken sie vorsorglich schon jetzt das Sortiment um grillfertige Ware auf und ergänzen es um Spezia-litäten mit Bezug zur Fußball-Welt-meisterschaft in Südafrika. Die Studie eines Fleischherstellers bestätigt der-weil: Eine Minderheit der Kunden ach-tet beim Einkauf für die Grillfete auf den Preis.

Biermix und alkoholfreies Bier

Das Biermixsegment bereinigt sich. Glänzte es ein halbes Jahrzehnt mit zweistelligen Absatzzuwächsen, wer-den derzeit allenfalls noch moderate Mengensteigerungen erzielt. Der Han-del sortiert nun gnadenlos nach „Ren-nern“ und „Pennern“ aus. Überleben werden Biermix-Marken, die ein star-kes Konzept verfolgen und innovativ bleiben. Grund zur Hoffnung liefern gegenwärtig die alkoholfreien Biere, die nach vorne preschen – allen voran die Weizenbiere. Deren alkoholfreie Sparte glänzt mit zweistelligen Wachstumsraten.

Feinkost und Zubehör

Frühling für das Nonfood-Sortiment: Besonders in Verbrauchermärkten

-galhcsmU negnireg red negew se tsihäufigkeit wenig beliebt, doch jetzt

-neraw stlah suaH sad rüf hcis teteibSortiment die Gelegenheit zum Um-satzschub: Clever zu den Sortimenten platziert, werden Grillzangen & Co

-sgnuznägrE netgarfeg muz osuaneg rüf etalaS dnu necuaS eiw lekitra tsilaizepS -doofnoN .ytrap llirG eid

-retnI mi theis nnamlekcaF rednaxelA view mit Lebensmittel Zeitung direkt

-epmoK ,thcilfP red ni ragos HEL nedtenz zu zeigen.

32 36 40 42

Anzeige

30 Lebensmittel Zeitung direkt · 6/2010

fläche � ladenbau

Mehr ÜbersichtEin Markt ist kein Labyrinth, in dem der Kunde zwischen hohen Regalen umherirrt. Viele neue Supermärkte sind daher mit einer Mittelraum-Möblierung bestückt, die generell 1,60 Meter Höhe nicht überschreitet. So hat der Kunde von jedem Stand-ort aus die Komplettübersicht. Schilder an den Regalen, Bilder oder Sortimentssym-bole an den Rückwänden erleichtern zusätzlich die Orientierung. Beispielhaft zu se-hen ist dies im neuen Siegener Markt der Kaufmannsfamilie Dornseifer. Dort wer-den sogar die Kisten der Getränkeabteilung nur bis zu 1,60 Meter Höhe gestapelt.

Mehr FreiheitDas Layout neu konzipierter Märkte gibt keine Laufwege vor, und es versucht nicht, die Verweildauer des Kunden künstlich zu erhöhen. Außerdem verhindert es durch breite Gänge, dass Einkaufen zum Hindernislauf wird. Der Edeka-Kaufmann Stefan Ladage zum Beispiel hat bei der Konzeption seines Marktes in Hessisch Oldendorf auf rund 30 Meter zusätzliche Regale verzichtet, um den Kunden mehr Bewegungs-freiheit zu geben und um Platz für besondere Präsentationen zu schaffen.

Mehr AtmosphäreFarbe schafft Wohlgefühl. In modernen Märkten wird Farbe gezielt eingesetzt – mit hellen Pastelltönen an den Rückwänden, wo außerdem hinterleuchtete Bildmotive, von hinten lackierte Glasplatten oder künstlerisch gestaltete Schriftzüge die Abtei-lungen signalisieren. In den Frischebereichen dagegen dominieren kräftige Farben – naturgemäß mit Gelbtönen bei Käse, Rottönen bei Wurst, Blautönen bei Fisch.

Mehr OffenheitHändler haben nichts zu verbergen – das demonstrieren sie insbesondere an den Frischetheken. Hier werden die Hintergrund-Bereiche zunehmend mit in die Ver-kaufsfläche integriert, sodass der Kunde zum Beispiel die Zubereitung von Fleisch oder Salaten direkt mitverfolgen kann. Damit wird Frische und hoher hygienischer Standard unter Beweis gestellt. Beim Edeka-Händler Konrad Kreuzberg in Koblenz etwa kann der Kunde durch eine große Glasscheibe auch einen Blick in Vorratsräu-me mit abgehängten Räucherwürsten werfen.

Mehr TechnikFlachbildschirme ersetzen Plakate und gehören in neu konzipierten Märkten schon fast zum Standard, zumindest an den Rückwänden der Frischebereiche. Gleiches gilt für Waagen mit kundenzugewandten Displays, auf denen das gerade gekaufte Produkt erklärt oder ein korrespondierendes Angebot unterbreitet wird. Technische Aufrüstung auch am Checkout: Nach Pionier-Betrieben wie Edeka-Simmel in Mün-chen testen inzwischen immer mehr Händler die SB-Kassen oder die automatisierte Bezahlung. Der Genießer-Markt von Dodenhof in Posthausen bei Bremen und der Zurheide-Markt in Düsseldorf liefern Beispiele dafür.

Mehr ÖkologieModerne Märkte sind auf Energieersparnis und auf ökologische Nachhaltigkeit aus-gerichtet. Das betrifft die Beleuchtung im Markt, wo mit Entladungslampen oder mit der Osram T5-Technologie äußerst stromsparende Systeme eingesetzt werden. Gleiches gilt für das Kühlmobiliar. Neue Märkte sind außerdem fast obligatorisch mit Anlagen zur Wärmerückgewinnung ausgestattet (siehe auch Seiten 10 und 22).

Mehr TransparenzDie Ware steht an erster Stelle. Mittelraum- und Wandregale entwickeln daher kein gestalterisches Eigenleben, sondern sie rücken das Produkt nach vorne. Im Trend liegen schnörkellose Formen sowie eine dezente Farbgebung. Gleiches gilt für das Kühlmobiliar: Mit ihrer Seitenverglasung bringen Kühltruhen die Sortimente schon aus einigem Abstand und nicht erst bei Draufsicht zur Wirkung. An der Frischethe-ke werden Rahmenkonstruktionen verdünnt und Stoßkanten zwischen den Glasele-menten vermieden, um die ungehinderte Sicht auf die Ware zu gewährleisten.

Hart am KundenDas Aussehen der Supermärkte verändert sich: Sie werden großzügiger und nutzen die moderne Technik. Wir zeigen die wichtigsten Ladenbau-Trends.

Regale, die 1,60 Meter Höhe nicht überschreiten – das mag der Kunde.

Die Selbstständigen sind die Innovationsführer im Lebensmittelhandel. Das zeigt sich am Design, aber auch an der technischen Ausstattung vieler neu eröffneter oder um-gestalteter Märkte – ob bei Dornseifer in Siegen, bei Kreuzberg in Koblenz oder bei Zurheide in Düsseldorf. Gemeinsam bei allen Konzepten: Sie basieren auf dem Bild ei-nes selbstbestimmten Kunden, der in angenehmer Atmosphäre einkaufen, der verführt statt bedrängt, überzeugt statt überredet werden will. Dieses Kundenbild hat Konse-quenzen für das Layout und für die Gestaltung der neuen Supermarkt-Generation.

Geschickt im Markt platziert, sorgen Monitore und Displays für Mehrumsatz.

� Die Trends

30-di06-10.indd 30 31.05.10 09:44

SPECIAL FORMATS


ADDITIONAL OPTIONS

■ panoramic advertisement in various sizes■ sandwich advertisement in various sizes■ tunnel advertisement in various sizes■ consecutive page advertising■ belly band■ fl ying page and many more

POSTER / WALL CALENDAR

■ measurements: as per agreement■ enclosed with LZ direkt■ printed on both sides■ optional for complete edition, partial edition

as well as target group selection■ price on request

SAMPLES

■ products for testing■ samples are sent out with LZ direkt■ optional for complete edition, partial edition

as well as target group selection■ price on request

We are pleased to provide you with an individual offer.


TITLECONCEPT NEW &

EYE-CATCHING ADVERTISING

FORMATS

ADVERTISEMENTSOnline Advertisement SalesChristina Gudermann+ 49 69 7595 - [email protected] Online Advertisement Service Nina Doroschan+ 49 69 7595 - [email protected]

EDITORIAL DEPARTMENT LZ Digital Department ManagementTanja Fries + 49 69 7595 [email protected]

WEB ADDRESS www.lebensmittelzeitung.net

BRIEF OUTLINE In the course of more than 15 years, LZnet established itself as a portal of the Lebensmittel Zeitung and is an opinion leader in the industry and a platform for industry information that gets a great many visitors. After a relaunch in November 2015, LZnet becomes LZ Digital. Every day, a separate online edito-rial department provides high-level current and frequently exclusive industry news. In addition, it supplies detailed information about all areas of trade and the consumer goods industry.

TARGET GROUP Decision-makers in trade and consumer goods industry as well as industry-related service providers.

USER DATA ■ 1,732,495 page impressions, 624,293 visits1

■ Regularly in Top 10 of IVW online specialist media■ 120,000 unique users / month2

■ Share in decisions: (trade users) 57 % decision makers■ 40 % work in mid-level, 17 % in top management3

■ 73 % of users use LZnet several times per week3

■ Overlap of LZ and LZnet users: 68 %3

NEWSLETTER sent out to 35,000 users each business day4


ACCESS CONTROL

1 Source: IVW, July 2015, www.ivw.de2 Source: AGOF internet facts 2015-05, 3 Source: LZnet user survey, November 20134 Source: Database of recipients, 31.07.2015

FORMS OF ADVERTISINGWEBSITE

LZ DIGITAL

WALLPAPERFormat: 980 × 150 px and 160 × 600 pxPrice per week/rotation: 4.790.00 €

FIREPLACE ADFormat: 980 × 150 px and160 x 600 px eachPrice per week/rotation: 5.790.00 €

MEDIUM RECTANGLEFormat: 300 × 250 pxPrice per week/rotation: 3.990.00 €

ADVERTORIALText: max. 430 charactersPrice per week on front-page story: 3.500.00 €

CONTENT BANNERFormat: max. 617 × 250 pxPrice per week/rotation: 3.990.00 €

SUPERBANNERFormat: 980 x 150 px Price per week/rotation: 3.780.00 €

BILLBOARDFormat: 940 × 250 pxPrice per week/rotation: 5.290.00 €

STICKY SKYSCRAPERpermanent visibility Format: 160 × 600 pxPrice per week/rotation: 3.780.00 €

STICKY SITEBARpermanent visibilityFormat: 300 × 600 pxPrice per week/rotation: 4.290.00 €

PRICING OVERVIEW of all advertisement spots see page 29

NEW

NEW

NEW

NEW

NEW


FORMS OF ADVERTISINGNEWSLETTER

MAXI-BANNER TOP-NEWSFormat: 590 x 200 pxPrice per week: 3,290.00 €plus LZ Digital breaking news (delivery depending on news)

MEDIUM RECTANGLEFormat: 300 x 250 pxPrice per week News: 2,990.00 €Price per week IT & Logistics: 2,990.00 €

TEXT ADSMax. textvolume: 430 characters2

Price per week: place 1: 2,200.00 €Price per week: place 2: 1,850.00 €

Price per week: place 3: 1,490.00 €

LZ NEWSLETTER www.lebensmittelzeitung.net/news/newsletter

BRIEF OUTLINE Each work day the LZ newsletter provides you with industry news via e-mail. It includes attractive advertisement options for your active push-marketing.

TARGET GROUP More than 35,000 recipients1. Professional decision-makers in the trade and consumer goods industry as well as industry-related service providers.

PUBLICATION FREQUENCY Daily message from Monday through Friday (except holidays).

1 Source: Recipient database, 31.07.20152 incl. spaces, only in form of a text or HTML text advertisement.

NEW

NEW

FORMS OF ADVERTISINGRETAIL UPDATE

LZ DIGITAL

MAXI-BANNERFormat: 728 x 180 pxPrice for 4 weeks: 2,990.00 €

TEXT ADMax. textvolume: 430 characters*Price for 4 weeks: 2,100.00 €

MEDIUM RECTANGLEFormat: 300 x 250 pxPrice for 4 weeks: 2,990.00 €

RETAIL UPDATE www.retailupdate.com

BRIEF OUTLINE The globally researched Retail Update newsletter provides the newest information from retail and fmcg to a fast growing readership from around the world for free.**

TARGET GROUP The global B2B community from retail and fmcg-industry.

PUBLICATION Daily message from Monday through Friday. Retail Update is published in English.

* incl. spaces, only in form of a text or HTML text advertisement**more than 10,000 subscribers

TARGET INTERNATIONAL RETAIL AND FMCG PROFESSIONALS

WITH RETAIL UPDATE

NEW PRODUCTS & PROMOTIONS

PREMIUM LISTING For an eye-catching presence in front of decision-makers in the trade:Your new product is highlighted on the starting page “Neue Produkte” using image and long text. In addition, premium listings are displayed on LZ Digital in rotation as an image.Price: 450.00 €

More detailed information www.lebensmittelzeitung.net/neueprodukte


NEW PRODUCTS & PROMOTIONSMOBILE FORMATS

SPLASH ADBanner across the entire screen prior to start of mobile website and start of app. It disappears automatically once the banner has passed.3,000.00 € / 4 weeksFormat: 300 x 427 pxanimated or static

LZ MOBILE & SMARTPHONE-APP The news update of the consumer goods industry on the go:Make a splash with advertisement opportunities on LZ mobile and smartphone apps.

FORMS OF ADVERTISEMENT ON MOBILE WEBSITE AND IN SMARTPHONE APPS*

* for Android and iOS. Technical details: GIF and JPG; max. 20 KB. Forms of advertisement in smartphone apps and on LZ mobile can be clicked and are subject to discounts.

MOBILE RECTANGLEBig banner on mo-bile website and in smartphone apps. On homepage and in item views.

4,500.00 € / 4 weeksFormat: 300 x 250 pxanimated or static

MOBILE BANNERNarrow banner forms on mobile website and in smartphone apps. On homepage and in item views.

3,500.00 € / 4 weeksFormat: 300 x 50 pxanimated or static

Please also notice our offers for iPad on page 16.

PRICINGFORMS OF ADVERTISING

LZ DIGITAL

NEWSLETTER3

> 35,000 RECIPIENTS/PRICE PER WEEK

Maxi-Banner Medium Rectangle Medium Rectangle Text Ad Text Ad Text Ad TOP-News4 News4 IT & logistics4 1 2 3 520 x 200 px 300 x 250 px 300 x 250 px max. 430 characters

3,290.00 2,990.00 2,990.00 2,200.00 1,850.00 1,490.00

RETAIL UPDATE3

> 10,000 RECIPIENTS/PRICE PER 4 WEEKS

Maxi-Banner4 Medium Rectangle4 Text Ad4

728 x 180 px 300 x 250 px max. 430 characters

2,990.00 2,990.00 2,100.00

LZ special newsletters 2016 (deadlines and pricing): www.lebensmittelzeitung.net/sondernewsletter

Reservations for placement are no longer binding starting at 4 weeks prior to date of publication.All prices in euro, plus statutory value added tax. File size for banners max. 150 KB.1 Booking on CPM basis possible. Price upon request. 2 Video ad also possible.3 For 5 days / week (Mon-Fri, except holidays). 4GIF format

General technical information and data regarding delivery of data can be found at: www.lebensmittelzeitung.net/datenlieferung

CROSSMEDIA-

OFFER PAGE 17

WEBSITE1/PRICE PER WEEK

Superbanner Sticky Sticky Medium Content Advertorial Wallpaper Billboard Fireplace Ad guaranteed ad Skyscraper Sitebar Rectangle2 Banner2 front-page story 980 x 150 a. 980 x 150 a. impressions (AIs) 980 x 150 px 160 x 600 px 300 x 600 px 300 x 250 px 617 x 250 px max. 430 characters 160 x 600 px 940 x 250 px 160 x 600 px each

Exklusive 120,000 10,200.00 10,200.00 11,600.00 10,800.00 10,800.00 12,900.00 14,290.00 15,600.00Rotation 40,000 3,780.00 3,780.00 4,290.00 3,990.00 3,990.00 3,500.00 4,790.00 5,290.00 5,790.00

LZ Digital dis-counts refer to online advertise-ment within one insertion year.

ONLINE DISCOUNT SCALEfrom 4,700.00 3 %from 10,000.00 5 %from 16,000.00 10 %from 24,000.00 15 %from 32,000.00 20 %

Alternative:LZ DIGITAL COMBI-DISCOUNT In the event of simultaneous insertion in LZ print media within one contract year, the discount level granted there can be applied to bookings in LZ Digital but not the other way around. The discount more favourable to you in each case will serve as the basis of calculation.

ADVERTISEMENTSProject ManagerKirsten Zschätzsch + 49 69 7595 - [email protected] Advertisement Manager Rainer Tradt+ 49 69 7595 - [email protected]

EDITORIAL DEPARTMENT Department Management NonfoodTassilo Zimmermann + 49 69 7595 - [email protected]

1|15www.lebensmittelzeitung.net

Euro 6,50

Externe Problemlöser werdenim Nonfood-Geschäft immerwichtiger 6

Hilfreich:

Brauns-Heitmann dominiertals Systemdienstleister dasSaisongeschäft 20

Umfassend:

Produkte für die Aufbereitungvon Trinkwasser sorgen fürUmsatzwachstum 28

Erfrischend:

TITLE LZ NONFOOD TRENDS

BRIEF OUTLINE LZ Nonfood trends is published twice annually in January and August as a supplement to Lebensmittel Zeitung, always in advance of major Nonfood consumer goods trade fairs. The supplement prints reports on all nonfood areas across all groups of goods. The magazine offers market analyses, current trends, economic data with a focus on strategies, consumer trends and concepts.

TARGET GROUP Nonfood trends readers are decision-makers and those in charge of listings working in business management, purchasing, distribution and marketing in the area of commerce.

PUBLICATION FREQUENCY 2 x annually (January and August)


SUBSCRIPTION PRICE Individual copies 6.50 € plus postage and statutory VAT.



TITLECONCEPT

EDITIONCIRCULATION

PRINT RUN CONTROL

PRINT RUN ANALYSIS Annual average of copies per edition(01.07.2014 – 30.06.2015) Print edition 41,500 Actual copiesdistributed (tvA) 40,663of those abroad 1,555 Sold copies 23,053of those abroad 1,208Subscription copies 21,933of those member copies –individual sales –other sales 1,120complimentary copies 17,610 Remaining, archive and specimen copies, WBZ, reserve copies for disposition 837

LZ NONFOODTRENDS


Nielsen I


Nielsen V

Nielsen VI

Nielsen IIIa

Nielsen II

Nielsen VII

19.3%7,535 copies

8.8%

5.6%

3,432 copies

2,194 copies

14.3%5,581 copies12.0%

4,697 copies

16.0%6,268 copies

24.0%9,401 copies



MAGAZINE FORMAT 205 mm wide, 280 mm high

PRINT SPACE 175 mm wide, 250 mm high3 columns à 55 mm width

PRINTING AND BINDING PROCESS Cover: Sheet-fed offset printingContent: Commercial web press with heat-setSaddle stitchedPaper quality nearly wood-free, glossy illustration printingDot gainsColour40 % area: 16 % (tolerance ± 4 %)80 % area: 11 % (tolerance ± 3 %)Black40 % area: 19 % (tolerance ± 4 %)80 % area: 13 % (tolerance ± 3 %)Minor tonal value deviations are the result of the web press printing process tolerance range.

PROOF Colour-accurate digital/reference proof (paper simulation of LZ Nonfood Trends copy paper) with appropriate measuring elements.


Frequency Quantity discount discount 3 advertisements 1/3 page 3 % 6 advertisements 1 page 5 % 2 pages 7 % 12 advertisements 4 pages 10 %

TERMS OF PAYMENT3 % with payment on advance invoice or order confirmation or direct debit by the date of publication

2 % discount with payment within 14 days of invoice date.

2 % discount with direct debits within 14 days of invoice date.


2/1 PAGE PRINT EXCEEDING FORM 17,800.002

PRINT SPACE W: 374 mm x H: 250 mmBLEED1: W: 410 mm x H: 280 mm

1/1 PAGE 9,200.003

PRINT SPACE W: 175 mm x H: 250 mmBLEED1 W: 205 mm x H: 280 mm

TRADITIONAL COVER PAGES (U) U2, U3, U4 9,800.003

BLEED1 W: 205 mm x H: 280 mm

2/3 PAGE HORIZONTAL 7,000.004


2/3 PAGE VERTICAL 7,000.004




LZ NONFOODTRENDS

DATA FORMATS Digital data are required in PDF/X-3 format, PSO LWC Improved. Open-format data are to be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.




WARRANTY In the event that incomplete or deviating data are delivered (texts, colours, images), we do not guaran-tee the print result. There is a charge for faulty exposures due to incom-plete or faulty files, incorrect settings or incomplete information. The same applies to additional setting and lithography work as well as creation of further proofs.

BANKING INFORMATION Frankfurt am MainAccount no. 34926Routing no. 500 502 01BIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26







1/4 PAGE HORIZONTAL 3,350.00PRINT SPACE W: 175 mm x H: 62 mmBLEED1 W: 205 mm x H: 82 mm

ADVERTORIAL 1,630.00MARKETPLACE5 W: 80 mm x H: 110 mm

All prices in Euro, plus statutory value added tax. For discounts see frequency and quantity scale. 1 additional 4 mm bleed per outer edge. Font in print space only.2 less 7 % discount 3 less 5 % discount4 less 3 % discount5 No discounts available on this format. It also does not count towards scale. Price applicable to one advertisement space. Additional information at: www.lebensmittelzeitung.net/nonfoodtrends

2

Entwurf 1

JOBS & PERSPEKTIVEN IN DER KONSUMGÜTERWIRTSCHAFT

www.LZjobs.de

2014 Euro 6,-

JETZT CHANCEN CHECKEN UND DURCHSTARTEN

INSIDER STUDIEMitarbeiter führender Han-delsunternehmen bewerten ihren Arbeitgeber

ANFORDERUNGENPersonaler aus der Branche reden Klartext

EINSTIEGSWEGETraineeprogramme in Handel und Industrie im Überblick

JOBPORTRAITSVon Category Management bis Controlling

PRINT■ leading B2B medium in

fmcg■ established and specifi c

appointments section for positions in top and middle management

■ weekly print-run 40,663* copies

■ strong employer branding aspect

PRINT ONLINE RETAIL YOUNG PROFESSIONALSAND GRADUATES

EVENTS

LZJOBS.DE■ each recruitment ad is

online on LZ jobs for four weeks

■ email sendings to all eligible candidates

■ all POS positions published for free on Handelsjobs.de

■ free additional publication with partner media

HANDELSJOBS.DE■ job database for careers in

retail trade■ for POS positions from

clerk to store manager■ for fashion industry clients■ expanded target group:

storeman, temps, cashier etc.

■ NEW: Flat fee for XML-Interface from 50 positions

LZ KARRIERE■ specifi c tips for career and

application■ print-run: 50,000 copies■ distribution to relevant

academic departments and to industry related events

■ many different options for employers to present themselves

1. LZ KARRIERETAG■ participants: students &

graduates as well as young professionals

■ fi elds: business, economic, and dietetic and studies

2. LZ MARKETPLACE■ Your presence at Germany’s

leargest job fair■ attractive benefi ts3. LZ EXCLUSIVE EVENT■ 40 to 50 preselected

candidates■ individual schedule

(workshops, 1:1 con ver-s ations etc.)


EMPLOYERSJOB MARKET & EMPLOYER BRANDING

* Copies per issue on year‘s average (01.07.2014 - 30.06.2015)

JOBS AND CAREER

SINGLE RECRUITMENT AD/4 WEEKSFull-Service 650.00 €Extension 250.00 €

Internship/Traineeship 65.00 €

CONTINGENTS corresponding Price in € single price 3 recruitment ads for 4 weeks 1,575.00 525.00 € 5 recruitment ads for 4 weeks 2,450.00 490.00 € 10 recruitment ads for 4 weeks 4,500.00 450.00 € 15 recruitment ads for 4 weeks 6,375.00 425.00 € 20 recruitment ads for 4 weeks 7,900.00 395.00 € 25 recruitment ads for 4 weeks 9,375.00 375.00 €

Each contingent is invoiced with the first booking and runs for 12 months.

ADDITIONAL ATTENTION FOR YOUR RECRUITMENT AD TopJob/week 150.00 €Teaser of your recruitment ad incl. logo on website and in newsletter for one week.Refresh 75.00 €Your recruitment ad placed on top of search results and in Jobmail after two weeks run-time.

All POS-Positions additionally placed for free on

PRICINGAPPOINTMENTS SECTION PRINT

PRICINGAPPOINTMENTS SECTION ONLINE

MM-PRICE/COLUMN RECRUITMENT AD colour 6.75 € EXAMPLE: 3-COLUMN W:167 mm x H:180 mm colour 3,645.00 €

PRICE CALCULATION Number of columns x height of advertisement in mm x price per mm

COLUMN WIDTHS PRINT SPACE 1-column = 53 mm 280 mm wide, 410 mm high 2-column = 110 mm3-column = 167 mm Height of advertisement can be chosen 4-column = 224 mm freely. 5-column = 280 mm

MM-PRICE/COLUMN FOR APPLICATIONS 2.60 €

BOX NUMBER Domestic 25.00 €

Abroad 35.00 € COMBINATION: PRINT PLUS ONLINE 1 Position 250.00 € (instead of 650.00 €)Print over 600 mm freeConditions per position, further position 250.00 €

Recruitment ads not subject to discount. In case of billing via an advertisement or recruitment agency ./. 15% broker commission (List price only). All prices plus VAT.


PRICINGONLINE EMPLOYMENT MARKET

SUPERBANNER728 x 90 pxPrice per week 575.00 €4 weeks 1,790.00 €

SKYSCRAPER160 x 600 pxPrice per week 690.00 €4 weeks 2,190.00 €

CONTENT-BANNER300 x 250 px4 weeks (on rotation) 990.00 €

CAREER NEWSLETTERIndividual offers on request (Banner, left)

Sky -scraper

Company Profi le

COMPANY PROFILEMicropage with: ■ Logo■ Address details■ Number of employees■ Corporate text■ Description of occupa-

tional groups for: a. Executives b. Graduates■ Contact■ Link to your own

Website■ Link to Jobs and LZJobs.de■ Picture of your choice■ Logo on website

(on rotation) 1 year 990.00 €

Muster-Example

Superbanner

Content-Banner

MORE ATTENTION FOR YOU AS AN EMPLOYER

Link from main naviga-tion to homepage Logo

Link from homepage Logo to company profi le

Logo link to Company Profi le

Homepage Logo

JOBS UND KARRIERE

PRICINGHANDELSJOBS.DE

Feed- positions Price per Runtime-model 1 Runtime-model 2 Package per month month1 (6 months) (12 months) XXS ab 50 1,800.00 € XS ab 100 300.00 € 1,800.00 € 3,000.00 € S ab 150 400.00 € 2,400.00 € 4,000.00 € M ab 250 600.00 € 3,600.00 € 6,000.00 € L ab 500 900.00 € 5,400.00 € 9,000.00 € XL ab 800 1,200.00€ 7,200.00 € 12,000.00 € XXS ab 1500 1,500.00 € 9,000.00 € 15,000.00 €1 Minimum term 6 months

Additional charge Print-Teaser in LZ Direkt 99.00 €

We reserve the right to verify the purchased quality after 3 or 6 months runtime (depends on booked runtime-model). If the amount exceeds a tolerance limit of 20%, the difference will automatically be charged for the next larger Feed-Package.

++

07/2015




Seite 12


Seite 38


Seite 52

SUPERMARKHändlerDie Preisträger

EcMi

POS-CommunityityitJahrestagung: Erkenntnissefür Vollsortimenter

Seite 12


Seite 38

Feinkosnkosnk tGurken: Wissenswertesfür besseres Verkaufen

Seite 52

Käsefachkraftm/wdenn‘s Biomarkt GmbH, Hannover, Anzeigen-CodeH100403

Fachverkäufer für Fleisch- undWurstwarenm/wdenn‘s Biomarkt GmbH, Hannover, Anzeigen-Code H100404

Gebietsleiter Lebensmitteleinzelhandelm/wdenn‘s Biomarkt GmbH, GroßraumMünchen, Anzeigen-Code H100418

Bezirksleiter Lebensmitteleinzelhandelm/wdenn‘s Biomarkt GmbH, GroßraumMünchen u. a., Anzeigen-CodeH100419

Filialleiterm/wShoe 4 You, Düren, Anzeigen-Code H100432

Filialleiterm/wShoe 4 You, Brunnthal, Anzeigen-Code H100433

Filialleiterm/wShoe 4 You, Ingolstadt, Anzeigen-Code H100437

We enable the automatic transfer of all of your job ads at an affordable fl at fee.

FEED PACKAGE

TARGET GROUP■ Vocational Training retail■ Cashier■ Temps■ Warehouseman

■ Salesclerk■ Fashion clerk■ Service staff■ Store manager

ADDITIONAL ATTENTION FOR YOUR RECRUITMENT AD

TopJob (Homepage Banner) 99.00 € (only valid in combination with recruitment ad) Employer of the week 250.00 €

Run-time one weekAll prices plus VAT

RECRUITMENT AD STANDARD 165.00 €RECRUITMENT AD PREMIUM 275.00 €

Top-placement

4 weeks online

Print-Teaser in LZ direkt2

2 Print Teaser in LZ direkt only when booking a Recruitment ad Premium.


GENERALTERMS AND CONDITIONS1. Insertion Order 1.1. „Insertion Order“ means the contract between the publisher (hereinafter the „Publisher“) and the customer for the publication of print or other advertisements of an advertiser as the customer (hereinafter the „Customer“) in magazines, ePapers or eMagazines for purposes of dissemination. 1.2. „ePaper“ is an edition of a newspaper or magazine published exclusively in electronic form, whose editorial and advertising content (irrespective of any additionalfunctions arising directly from functional technical options, such as links) is largely identical to that of the print edition of the same name and which, with respect to the advertisements contained therein, is marketed together with the print edition. 1.3. „eMagazine“ is an edition of a publication published exclusively in electronic form, whose editorial and advertising content is generally independent (even of the content of any print edition of a magazine of the same name) and which, with respect to the advertisements contained therein, is marketed independently (irrespective of any print edition of the same name). 2. Print and other advertisements 2.1. An advertisement may consist of one or more of the following elements: · an image or text; · sound sequences and moving images; · a sensitive area which, when clicked, links to other Customer or third-party infor-mation via an online and mobile address specifi ed by the Customer. 2.2. Advertisements which are not recognisable as such because of the layout shall be identifi ed by the Publisher as advertising. 2.3. As a rule, the formats listed on the applicable rate card may be used for publication of advertisements. Special ad formats may be permitted subject to consultation and review by the Publisher. 3. Order 3.1. „Order“ means a contract for the publication of multiple advertisements providing for a discount to be granted to the advertiser pursuant to the rate card; the respective advertisements are inserted upon request by the Customer (ad request). Discounts shall not be granted to companies whose corporate purpose includes placing insertion orders for multiple advertisers in order to claim a group discount. If a given Order permits individual ad requests, the Order must be settled within one year from the date of the fi rst advertisement‘s publication, provided the fi rst advertisement is requested and published within one year from the date on which the Order was placed. 3.2. If any ad requests under a given Order are not performed due to circumstances for which the Publisher is not at fault, the Customer shall, notwithstanding any other legal obligations, pay the difference between the discount granted and the discount corresponding to the number of advertisements actually placed. Unless agreed otherwise, the Customer shall have a retroactive claim to the discount corresponding to the actual number of advertisements it placed within a given year. 3.3. If a group discount is claimed for group affi liates, the advertiser shall submit written proof of its group affi liate status. Group affi liates within the meaning of this provision are entities in which another entity holds an interest of least 50%. In the case of corporations, group affi liate status shall be proven by confi rmation by an auditor or by submitting the most recent annual report and in the case of partner-ships, by submitting an extract of the commercial register. Proof must be submitted on or before the close of the insertion year. Proof submitted later may not be

recognised retroactively. Group discounts must in any case be expressly confi rmed in writing by the Publisher. Group discounts shall only be granted for as long as the group affi liate status is held. The expiry of group affi liate status must be reported promptly; the group discount will expire along with group affi liate status. 4. Millimetres of advertising space In calculating the volume of advertising space purchased, millimetres of advertising copy lines shall be converted into millimetres of advertising space at the appropriate rate. 5. Right of refusal 5.1. The Publisher reserves the right to reject advertisements as well as individual ad requests under a given Order, where: · the content thereof violates the law or other offi cial provisions; or · the content thereof was objected to by the German Advertising Standards Council (Deutscher Werberat) in a complaint proceeding; or · it would be unreasonable for the Publisher to publish it due to the content, design, source or technical form thereof; or · the advertisements contain advertisements of or for third parties. 5.2. Orders for advertisements in magazines shall be binding on the Publisher only after it has received and approved the proof. 5.3. Advertisements that contain advertising of or for third parties („Tie-in Advertising“) must in each case be accepted in advance by the Publisher in writing. The Publisher may charge a premium for Tie-in Advertising. The Customer shall be notifi ed promptly if any advertisement is rejected. 5.4. The Publisher may temporarily suspend the insertion of an advertisement in electronic editions if it has suffi cient reason to suspect that the website to which the hyperlink in the advertisement refers has unlawful content. The foregoing shall apply in particular in cases involving investigations by government agencies or a warning letter from an alleged injured party, unless this is clearly unfounded. The Customer shall be notifi ed of the suspension and shall promptly remove the allegedly unlawful content or shall demonstrate or, where applicable, prove the lawfulness thereof. The Publisher may offer the Customer to replace the advertisement with another advertisement and/or a hyperlink to another website. The Publisher may at its discretion charge the Customer for any additional proven costs incurred as a result. The suspension shall be lifted as soon as the suspicion has been allayed. 5.5. The Publisher may in particular retract an advertisement that has already been published from the electronic edition if the Customer subsequently changes the content thereof without discussing this with the Publisher fi rst or changes the link‘s URL or where the content of the linked website is materially changed. In such case, the Customer has no right to a replacement at no charge, although the Publisher will retain its agreed payment claim. 6. Ad materials for magazines 6.1. If a Customer has specifi c preferences as to the positioning of the advertise-ments, the Order must be received by the Publisher promptly enough to allow it to notify the Customer before the submission deadline if the Order cannot be processed as requested. Classifi ed ads shall be printed in the appropriate section without any express agreement between the parties being required. 6.2. The Customer shall bear sole responsibility for delivering suitable ad materials or other advertisements in magazines on time and in defect-free condition. For delivery of digital ad materials, the Customer shall deliver proper - i.e., correspon-ding in particular to the format and the technical requirements of the Publisher - ad

proofs in due time prior to the insertion start date. 6.3. The Customer shall bear the Publisher‘s costs for any changes to the ad materi-als requested by the Customer or for which it is responsible. The parties agree that to the extent the ad materials so allow, the print or other advertisements shall be of a quality customary for the particular magazine for which advertising space has been booked in accordance with the specifi cations in the rate card and the order confi rmation. The foregoing shall apply only if the Customer complies with the Publisher‘s requirements for preparing and transmitting the ad materials. 6.4. If the publication of the advertisement fails to refl ect the contractually owed quality or service, the Customer shall have a claim to reduction of the contract price or to a defect-free replacement advertisement, albeit it only to the extent that the purpose of the advertisement was compromised. 6.5. The Publisher may refuse to insert a replacement advertisement where: · under terms of contract and principles of good faith this would involve efforts on the Publisher‘s part that are grossly disproportionate to the Customer‘s interest in the performance of the contract; or · this could only be accomplished at unreasonable cost to the Publisher. If the Publisher fails to meet any reasonable grace period set by the Customer or if the replacement advertisement is again not defect-free, the Customer may claim a reduction in the contract price or rescind the contract. The right of rescission shall be excluded for minor defects in the advertisement. Warranty claims for latent defects must be asserted within one year from the date on which the statutory limitation period commences. 7. Providing advertisements for electronic editions 7.1. The Customer shall submit to the Publisher by e-mail complete defect-free and appropriate advertisements for electronic editions (banners, target URL, ALT text and any advertising schedules) in the fi nal digital form no later than 5 business days prior to the agreed fi rst publication date. For special forms of advertising, the applicable period shall be 10 business days. 7.2. If the data fi les are stored on the Customer‘s server or a third-party server, the Customer shall notify the Publisher, in compliance with the aforementioned conditions, of the URL of the advertisement to be inserted. 7.3. Any deviations herefrom shall be promptly co-ordinated with the Publisher in text form. The aforementioned shall also apply mutatis mutandis for the addresses specifi ed by the Customer, to which the advertisement is to refer. 7.4. The Publisher shall request replacements for any clearly inappropriate or defec-tive advertisements. If the advertisement is not provided in proper form, specifi cally if it is supplied late or subsequently changed, the Publisher shall not warrant for the agreed dissemination thereof. 7.5. If, after the aforementioned periods have expired, the Customer wishes to replace or change the advertisement or deviate from any existing advertising schedule, then the Publisher shall check whether such changes can still be made in view of the originally scheduled publication date. If this is not the case, the terms originally agreed shall apply. 8. Warranty and liability 8.1. Within the framework of foreseeable requirements, the Publisher warrants the best possible reproduction of the advertisement commensurate with customary technical standards in each case. The warranty shall not cover minor defects. How-ever, the Customer is aware that based on the current state of the art technology it is not always possible to reproduce an advertisement that is completely free

1. Insertion Order 1.1. „Insertion Order“ means the contract between the publisher (hereinafter the „Publisher“) and the customer for the publication of print or other advertisements of an advertiser as the customer (hereinafter the „Customer“) in magazines, ePapers or eMagazines for purposes of dissemination. 1.2. „ePaper“ is an edition of a newspaper or magazine published exclusively in electronic form, whose editorial and advertising content (irrespective of any additionalfunctions arising directly from functional technical options, such as links) is largely identical to that of the print edition of the same name and which, with respect to the advertisements contained therein, is marketed together with the print edition. 1.3. „eMagazine“ is an edition of a publication published exclusively in electronic form, whose editorial and advertising content is generally independent (even of the content of any print edition of a magazine of the same name) and which, with respect to the advertisements contained therein, is marketed independently (irrespective of any print edition of the same name). 2. Print and other advertisements 2.1. An advertisement may consist of one or more of the following elements: · an image or text; · sound sequences and moving images; · a sensitive area which, when clicked, links to other Customer or third-party infor-mation via an online and mobile address specifi ed by the Customer. 2.2. Advertisements which are not recognisable as such because of the layout shall be identifi ed by the Publisher as advertising. 2.3. As a rule, the formats listed on the applicable rate card may be used for publication of advertisements. Special ad formats may be permitted subject to consultation and review by the Publisher. 3. Order 3.1. „Order“ means a contract for the publication of multiple advertisements providing for a discount to be granted to the advertiser pursuant to the rate card; the respective advertisements are inserted upon request by the Customer (ad request). Discounts shall not be granted to companies whose corporate purpose includes placing insertion orders for multiple advertisers in order to claim a group discount. If a given Order permits individual ad requests, the Order must be settled within one year from the date of the fi rst advertisement‘s publication, provided the fi rst advertisement is requested and published within one year from the date on which the Order was placed. 3.2. If any ad requests under a given Order are not performed due to circumstances for which the Publisher is not at fault, the Customer shall, notwithstanding any other legal obligations, pay the difference between the discount granted and the discount corresponding to the number of advertisements actually placed. Unless agreed otherwise, the Customer shall have a retroactive claim to the discount corresponding to the actual number of advertisements it placed within a given year. 3.3. If a group discount is claimed for group affi liates, the advertiser shall submit written proof of its group affi liate status. Group affi liates within the meaning of this provision are entities in which another entity holds an interest of least 50%. In the case of corporations, group affi liate status shall be proven by confi rmation by an auditor or by submitting the most recent annual report and in the case of partner-ships, by submitting an extract of the commercial register. Proof must be submitted on or before the close of the insertion year. Proof submitted later may not be

recognised retroactively. Group discounts must in any case be expressly confi rmed in writing by the Publisher. Group discounts shall only be granted for as long as the group affi liate status is held. The expiry of group affi liate status must be reported promptly; the group discount will expire along with group affi liate status. 4. Millimetres of advertising space In calculating the volume of advertising space purchased, millimetres of advertising copy lines shall be converted into millimetres of advertising space at the appropriate rate. 5. Right of refusal 5.1. The Publisher reserves the right to reject advertisements as well as individual ad requests under a given Order, where: · the content thereof violates the law or other offi cial provisions; or · the content thereof was objected to by the German Advertising Standards Council (Deutscher Werberat) in a complaint proceeding; or · it would be unreasonable for the Publisher to publish it due to the content, design, source or technical form thereof; or · the advertisements contain advertisements of or for third parties. 5.2. Orders for advertisements in magazines shall be binding on the Publisher only after it has received and approved the proof. 5.3. Advertisements that contain advertising of or for third parties („Tie-in Advertising“) must in each case be accepted in advance by the Publisher in writing. The Publisher may charge a premium for Tie-in Advertising. The Customer shall be notifi ed promptly if any advertisement is rejected. 5.4. The Publisher may temporarily suspend the insertion of an advertisement in electronic editions if it has suffi cient reason to suspect that the website to which the hyperlink in the advertisement refers has unlawful content. The foregoing shall apply in particular in cases involving investigations by government agencies or a warning letter from an alleged injured party, unless this is clearly unfounded. The Customer shall be notifi ed of the suspension and shall promptly remove the allegedly unlawful content or shall demonstrate or, where applicable, prove the lawfulness thereof. The Publisher may offer the Customer to replace the advertisement with another advertisement and/or a hyperlink to another website. The Publisher may at its discretion charge the Customer for any additional proven costs incurred as a result. The suspension shall be lifted as soon as the suspicion has been allayed. 5.5. The Publisher may in particular retract an advertisement that has already been published from the electronic edition if the Customer subsequently changes the content thereof without discussing this with the Publisher fi rst or changes the link‘s URL or where the content of the linked website is materially changed. In such case, the Customer has no right to a replacement at no charge, although the Publisher will retain its agreed payment claim. 6. Ad materials for magazines 6.1. If a Customer has specifi c preferences as to the positioning of the advertise-ments, the Order must be received by the Publisher promptly enough to allow it to notify the Customer before the submission deadline if the Order cannot be processed as requested. Classifi ed ads shall be printed in the appropriate section without any express agreement between the parties being required. 6.2. The Customer shall bear sole responsibility for delivering suitable ad materials or other advertisements in magazines on time and in defect-free condition. For delivery of digital ad materials, the Customer shall deliver proper - i.e., correspon-ding in particular to the format and the technical requirements of the Publisher - ad

proofs in due time prior to the insertion start date. 6.3. The Customer shall bear the Publisher‘s costs for any changes to the ad materi-als requested by the Customer or for which it is responsible. The parties agree that to the extent the ad materials so allow, the print or other advertisements shall be of a quality customary for the particular magazine for which advertising space has been booked in accordance with the specifi cations in the rate card and the order confi rmation. The foregoing shall apply only if the Customer complies with the Publisher‘s requirements for preparing and transmitting the ad materials. 6.4. If the publication of the advertisement fails to refl ect the contractually owed quality or service, the Customer shall have a claim to reduction of the contract price or to a defect-free replacement advertisement, albeit it only to the extent that the purpose of the advertisement was compromised. 6.5. The Publisher may refuse to insert a replacement advertisement where: · under terms of contract and principles of good faith this would involve efforts on the Publisher‘s part that are grossly disproportionate to the Customer‘s interest in the performance of the contract; or · this could only be accomplished at unreasonable cost to the Publisher. If the Publisher fails to meet any reasonable grace period set by the Customer or if the replacement advertisement is again not defect-free, the Customer may claim a reduction in the contract price or rescind the contract. The right of rescission shall be excluded for minor defects in the advertisement. Warranty claims for latent defects must be asserted within one year from the date on which the statutory limitation period commences. 7. Providing advertisements for electronic editions 7.1. The Customer shall submit to the Publisher by e-mail complete defect-free and appropriate advertisements for electronic editions (banners, target URL, ALT text and any advertising schedules) in the fi nal digital form no later than 5 business days prior to the agreed fi rst publication date. For special forms of advertising, the applicable period shall be 10 business days. 7.2. If the data fi les are stored on the Customer‘s server or a third-party server, the Customer shall notify the Publisher, in compliance with the aforementioned conditions, of the URL of the advertisement to be inserted. 7.3. Any deviations herefrom shall be promptly co-ordinated with the Publisher in text form. The aforementioned shall also apply mutatis mutandis for the addresses specifi ed by the Customer, to which the advertisement is to refer. 7.4. The Publisher shall request replacements for any clearly inappropriate or defec-tive advertisements. If the advertisement is not provided in proper form, specifi cally if it is supplied late or subsequently changed, the Publisher shall not warrant for the agreed dissemination thereof. 7.5. If, after the aforementioned periods have expired, the Customer wishes to replace or change the advertisement or deviate from any existing advertising schedule, then the Publisher shall check whether such changes can still be made in view of the originally scheduled publication date. If this is not the case, the terms originally agreed shall apply. 8. Warranty and liability 8.1. Within the framework of foreseeable requirements, the Publisher warrants the best possible reproduction of the advertisement commensurate with customary technical standards in each case. The warranty shall not cover minor defects. How-ever, the Customer is aware that based on the current state of the art technology it is not always possible to reproduce an advertisement that is completely free

For our general terms and conditions go to: www.lebensmittelzeitung.net/info/agb

AT OUR OFFICES

Managing Director Peter EsserPhone 069 7595 -1751Fax 069 7595 [email protected]

Publication Manager Sven Lang Phone 069 7595 -1756 Fax 069 7595 -1760 [email protected]

Project Manager LZ direktDenise BergerPhone 069 7595 -2527 Fax 069 7595 -2520 [email protected]

Sales Manager IT/Logistics/Packaging Daniel Ochs Phone 069 7595 -1769 Fax 069 7595 -2520 [email protected]

Sales Manager Online Christina Gudermann Phone 069 7595 -1766 Fax 069 7595 -2520 [email protected]

Project Management Nonfood Kirsten Zschätzsch Phone 069 7595 -2524 Fax 069 7595 -2520 [email protected]

Manager Advertising Service Rainer Tradt Phone 069 7595 -1744 Fax 069 7595 -1740 [email protected]

Distribution Manager Astrid Kühn Phone 069 7595 -2218 Fax 069 7595 -2210 [email protected]

Subscriber Services Heike Deibel Phone 069 7595 -2215 Fax 069 7595 -2210 [email protected]

Marketing Manager Beate Ohlsen Phone 069 7595 -1951 Fax 069 7595 -1950 [email protected]

Manager Market Research Hilke Waas Phone 069 7595 -1957 Fax 069 7595 -1950 [email protected]

Recruitment Ad Sales Daniela Waldmann Phone 069 7595 -3095 Fax 069 7595 -553095 [email protected]

CONTACTSIN GERMANY

IN GERMANY

Head of International Ad SalesBarbara CannawurfPhone + 49 69 7595 - 2534Fax + 49 69 7595 - [email protected]

Lebensmittel ZeitungMainzer Landstraße 25160326 Frankfurt am MainMailadress:60264 Frankfurt am MainFax + 49 69 7595 -1760

Media information 2016 online:www.lebensmittelzeitung.net/english

OUTSIDE GERMANY

AustriaHubert M. Nitsche HMN Media- und Marketingberatung GmbH Parkstraße 61 87439 Kempten / Allgäu GERMANYPhone + 49 831 87963 Fax + 49 831 584781 [email protected]

ItalyCristina BussolinUpper & So.Ge.Co. Srl Via Repubblica, 17 20026 Novate Milanese (Ml)ITALY Phone + 39 33 430444 10 [email protected]

GreeceStavros TsouroukidisBlast Export Marketing ConsultingPostbox 2052055104 Kalamaria / ThessalonikiGREECEPhone + 30 2310 450111Fax + 30 2310 [email protected]

SpainÁlvaro Valenzuela ARGOS Consulting C/Coso 98-100, 6°, 1-A 50001 Zaragoza, SPAIN Phone + 34 976 46 85 48 + 34 609 92 16 49 (mobil) Fax + 34 976 46 85 49 [email protected]

Switzerland / FrancePatrick Marth (SWITZERLAND)Eva Burkart (FRANCE)KünzlerBachmann AGZürcherstrasse 601 9015 St. Gallen, SWITZERLANDPhone + 41 71 314 0444Fax + 41 71 314 [email protected]@kueba.ch

CONTACTSINTERNATIONAL

A publication of

MEDIA INFORMATION 2016 - Lebensmittel Zeitung...07/2015...

Documents

Transcript of MEDIA INFORMATION 2016 - Lebensmittel Zeitung...07/2015...