MEDIA KIT 2020 - md-mag · von md und raumprobe im Hospitalhof in Stuttgart am 12. September 2019...
Transcript of MEDIA KIT 2020 - md-mag · von md und raumprobe im Hospitalhof in Stuttgart am 12. September 2019...
MEDIA KIT 2020Architecture magazines and online portals
2
Order Management
for bba, md: Petra BreuerPhone +49 711 [email protected]
for db: Angelika Rottländer Phone +49 711 [email protected]
Margarete WerdermannPhone +49 711 [email protected]
CONTACTS
Konradin Medien GmbHErnst-Mey-Straße 870771 Leinfelden-EchterdingenGermany
As a specialist for architecture, interior
design, construction and design, we offer you a strong
network of brands for communication within
key target groups.
3
Reach architects, civil engineers, interior designers, offi ce and project planners, designers, planning departments in
companies and the upmarket furnishings and furniture trade.
Bene� t from 260,000 contact opportunities*
*Status ø 1st half of 2019 per month (magazine circulations, newsletter subscribers, unique users).
PRINTbba bau beratung architektur 05db deutsche bauzeitung 13md INTERIOR DESIGN ARCHITECTURE 25Technical information 33
Special forms of advertising 12, 24, 32
ONLINEDisplay Ads 35Newsletter 36Theme Pages 37bba Infoservice 38bba Dossiers 39Webinars 40Lead Generation 41
arcguide.de 42
CORPORATE MEDIA SERVICE/PROJECTSProduct Specifi c Events 46Theme Specifi c Events 47Competitions 48Architecture on the Road 49Corporate Publishing 50
Job Advertisements 51
Die neue Fachveranstaltungsreihe von md und raumprobe im Hospitalhof in Stuttgart am 12. September 2019von 16 bis 22 UhrExperten aus Industrie und angewandter Forschung stellen Architekten und Innenarchitekten ihre Visionen vor. Erleben Sie, wie Technologien und Materialität von heute weitergedacht werden – für ein lebenswertes Morgen.
mit den SponsorenFachveranstaltungsreihe von
Begrüßung + ModerationSusanne Tamborini-Liebenberg / Chefredakteurin md
Impulsvortrag Hannes Bäuerle / Inhaber raumPROBE / Stuttgart
Und weitere spannende Vorträge zum Thema
Ausstellung / Fingerfood
Gleich anmeldenmd-mag.com/
office2019
Eintritt kostenlos
Zukunft von . . .Arbeit
NEU
03076_md_avl_zukunftoffice_anz02.indd 1 08.05.2019 15:04:59
At a glance
4
Konradin Architektur – a strong portfolio of brands with a high degree of acceptance among readers.
Profi t from a target group-specifi c combination of the titles for a wide reach without scattering loss.
PRINT RUNArchitecture media: 56,600 copies
5
THE MAGAZINEPractical product and system information to support architects and construction engineers in providing expert advice to clients/investors and specialist planners and tradesmen. bba takes a solution-focused approach to design, building products, building physics and aesthetics, and is an essential guide for planners responsible for advertising for bids (HOAI service phases 4 – permit planning – and 5 – execution planning).
CONTENTReliable reporting in 5 areas: building, envelope, building components, interior fi nishing, energy aspects.
Trustworthy, objective reporting, including property reports, technical papers, product applications and inspiring product ideas.
TARGET GROUPArchitectural/construction engineering fi rms; planning departments at manufacturing companies, banks and insurance companies; municipal building departments; building and housing associations; structuralengineering fi rms; and engineering fi rms specialising in statics/load-bearing structure planning.
FREQUENCY10 x per year
CIRCULATION18,000 copies
NEWSLETTER19,200 subscribers
WEBSITEwww.bba-online.de
SPECIALSbba Infoservice (P. 38)
bba Dossier (P. 39)
bba „Technik vor Ort“(P. 46)
bba bau beratung architekturHands-on trade magazine
i
Unique solution-oriented
with a strong resonance
6
01 Title: bba bau beratung architektur
02 In brief: Hands-on trade magazine for architects and civil and structural engineers with new info elements: Project requirements and solutions at a glance Construction site notice board naming every planner plus information on building costs, space and the site Short interviews and opinions from everybody involved in projects from their various perspectives (architects, developers, contractors, manufacturers) Legal regulations to ensure projects meet the laws And a whole lot more on the topic with links to additional information Plus a unique info service on lead generation with advisory elements, download files, videos, trade
brochures Product manufacturers and service providers receive contact details of readers that use the bba Info Service
03 Target group: Architects’ and construction engineers’ offices, planning departments in industry, banks and insurance companies, municipal building departments, building and housing associations, building construction companies, enginee-ring offices specialising in statics/loadbearing structure planning.
04 Frequency: 10 x per year
05 Format: DIN A4
06 Year: 58th year 2020
07 Subscription price: Annual subscription: Germany € 95.00 Abroad € 95.00 Free delivery to qualified recipients only
08 Organ: —
09 Memberships: —
10 Publishing house: Konradin Medien GmbH Ernst-Mey-Straße 8, 70771 Leinfelden-Echterdingen
11 Publisher: Katja Kohlhammer
12 Advertising: Norbert Lichters Phone +49 711 7594-381 [email protected]
13 Editorial: Jürgen Ostrowski, Editor-in-Chief Phone +49 711 7594-250 [email protected] Eva Berggötz Phone +49 711 7594-277 [email protected] Valeska Spätling Phone +49 711 7594-267 [email protected]
bba bau beratung architektur
1 Portrait
7
München
Hamburg
Bremen
Schwerin
Berlin
PotsdamMagdeburgHannoverOsnabrück
Dortmund
DüsseldorfKassel Leipzig
DresdenErfurt
Nürnberg
Frankfurt
MainzSaarbrücken
Stuttgart
Köln
PLZ 8
PLZ 2
PLZ 1
PLZ 3
PLZ 4
PLZ 5
PLZ 0
PLZ 9
PLZ 6
PLZ 7
01 Audited by:
01 Circulation analysis: Average copies per issue (July 1, 2018 to June 30, 2019)
Print run: 19,933 Actual circulation: 19,867 of them abroad: 168
Copies sold: 2,085 of them abroad: 9 • Subscription copies: 785 of them for members: 669
• Retail sales: – • Other sales: 1,300
Free copies: 17,783 Residual/archive copies: 66
03 Geographical analysis: Share of total distributed copies Economic area % Copies
Germany 99.2 19,700 Abroad 0.8 168
Actual circulation 100.0 19,867
3.1 Circulation by postcode regions: Percentage of actual circulation
Summary of survey method: 1. Method: File-based recipient-structure analysis – total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: recipients of the magazine 5. Study period: June/July 2019 6. Survey completed by: Konradin Media Group
Postcode 03.6% =
716 copies
Postcode 15.0% =
994 copies
Postcode 25.7% =1,133 copies
Postcode 37.4% =
1,471 copies
Postcode 417.0% = 3,379 copies
Postcode 518.5% = 3,677 copies
Postcode 67.9% = 1,570 copies
Postcode 88.8% =
1,749 copies
Postcode 97.0% =
1,391 copies
Postcode 719.1% =3,796 copies
bba bau beratung architektur
2 Circulation Analysis
8
Issue 01-02/2020 03/2020 04/2020 05/2020 06/2020
PD:CD/MD:
21.01.202016.12.2019
28.02.202007.02.2020
03.04.202013.03.2020
07.05.202015.04.2020
04.06.202012.05.2020
Buildingenvelope
Flat roof: waterproofi ng, insulation, greenery, PV-systems, roof edges, drainage, domed skylights, roofl ights, fl at roof windows; Steep roof: roofi ng, and intermediate rafter insulation
Facade/-design
Balconies: glazings, parapets, waterproofi ng/drainage
Plasters, paints, ETICS
Masonry:Exposed masonry, clinker, facing bricks, straps
Masonry damp-proofi ngand renovation
Concrete: exposed concrete, precast concrete facades, glass fi ber-reinforced concrete, textile-reinforced concrete, recycling concrete, light concrete, photo concrete, (infra-) lightweight concrete, white concret, formwork matrices, 3d concrete printing
Metal for facade and roof: aluminium, lead, copper, steel and (titan-)zinc
Buildingcompo-nents
Functional glazing: thermal in-sulation, solar shading/anti-glare blinds, „switchable“ glass,fi re prevention, sound insu-lation, safety glass, glass doors
Windows, weatherstrips, ventilation, fi ttings, anti-burglar protection, solar shading
Roller shutters, solar shading, antiglare, insect protection, daylight guidance, sliding and folding shutters, solar shading - automation
Glass-, wood-, plastic-, metal- doors, revolving doors, door closers, mailboxes, door communication/access control, garage doors/ industrial gates
Sliding doors, lift, slide and folding doors, glass sliding elements, sliding windows, sliding hardware technology
Interiorfi nishing
Floorings: fl oor designs (Screeds, self-leveling compounds, fi llings, footfall sound insulation)
Sanitary equipment: ground level showering, drinking water hygiene, sauna, swimming pools, wellness
Ceiling design/functional ceilings: acoustics, heating, cooling, ventilation, light
Partition walls, room dividersDry construction for fl oor, ceiling and wall
Stairs, banisters, parapets, footfall sound insulation
Energy Thermal insulation: fl at roof, steep roof, airtightness
Heating, air conditioning, cooling, heat recovery ventilation
Interior insulation: fl oor, wall and ceiling
Thermal insulation: facade, ETICS, base design, perimeter insulation
Photovoltaic systems on facade and roof, solar heat, energy storage, geothermal, heat pumps
Aspects Timber construction Software: AVA, BIM, CAD & Co.
Lamps, light guidance, switches/operator panels, building automation, elevators, escalators
Fire prevention Sound insulation, footfall sound insulation and room acousticsSoftware: AVA, BIM, CAD & Co.
Outdoor facilities: fl ooring, drainage/guttering, urban furniture, lighting; Parking:multi-storey car parks, automated parking systems
Onlinedossier
Thermal insulation: facade, ETICS, base/perimeter, fl oors insulation
Air conditioning, ventilation, cooling
Construction Software: AVA, BIM, CAD & Co.
Glass facades and balconyglazings
Concrete
bba bau beratung architektur
Editorial Schedule 2020
JanuaryDACH+Holz International:Stuttgart, 28.-31.01.2020
FebruarydigitalBAU:Cologne, 11.-13.02.2020
March Light + Building:Frankfurt, 08.-13.03.2020
SHK:Essen, 10.-13.03.2020
Aprilifh INTHERM:Nuremberg, 21.-24.04.2020
Trade fair dates (subject to change)
i
FREE
9
Issue 07-08/2020 09/2020 10/2020 11/2020 12/2020
PD:CD/MD:
06.08.202016.07.2020
10.09.202020.08.2020
09.10.202018.09.2020
11.11.202021.10.2020
02.12.202011.11.2020
Buildingenvelope
Flat roof: waterproofi ng, insulation, greenery, roof edges, drainage/-ventilation, domed skylights, roofl ights, fl at roof windows, steep pitch roofi ng
bba-Product Report 2020Product highlights of the yearfrom the areas:
• Building envelope• Building components• Interior fi nishing• Energy• Lamps | electrics |
technical building equipment
• Sanitary• Software
Exemplary objects:• Closing gaps/
Recompression
Masonry/wall construction materials, masonry drainage and restorationbalconies: coverings/water-proofi ng/drainage, parapets/glazings
Facades/-design
Concrete/-Surfaces/-Design
Metal for facade and roof: aluminium, lead, copper, steel and (titan-)zinc
Buildingcompo-nents
Large-surface glazing,overhead glazing, glass shelves/partitions, fi ttings for all-glass systems, pushers and handles for glass door systems
Roller shutter, solar shading (-automation), daylight guidance, sliding and folding shutters, slats
Windows, -weatherstrips, ventilation, fi ttings, anti-burglar protection, solar shading
(Multi-)functional doors: smoke protection, fi re prevention, sound insulation, burglar resistance, damp/wet room doors; industrial gates, access/access control systems
Interiorfi nishing
Floorings, twin cavity/hollow fl oors footfall sound insulation
Ceiling design/interior paints; interior wall insulation, ceiling design/functional ceilings
Partition walls and room dividersdry construction for fl oor, wall and ceiling
Sanitary equipment, swimming pools, wellness
Stairs/-banisters
Energy Spatial heating and cooling (fl ooring, walls, ceilings), air conditioning/ventilation units, summer heat protection
Thermal insulation: roof and facade
Heating, air conditioning, cooling, heat recovery ventilation
Thermal insulation: fl oor, ceiling and interior wall
Aspects Timber construction
Software: AVA, BIM, CAD & Co.
Fire prevention Sound insulation and room acoustics
Software: AVA, BIM, CAD & Co.
Outdoor facilities: fl ooring, drainage/guttering, urban furniture, lighting; Parking:multi-storey car parks, automated parking systems
Onlinedossier
Doors/sliding doors Sound insulation and acoustics
Timber construction Metal for facade and roof Flat roof: waterproofi ng, greenery, drainage
bba bau beratung architektur
Editorial Schedule 2020
JuneIntersolar Europe: Munich, 17.-19.06.2020
SeptemberGala Bau:Nuremberg, 16.-19.09.2020
November denkmal:Leipzig, 05.- 07.11.2020
December architect@work: Stuttgart, 02.-03.12.2020
January 2021 BAU:Munich, 11.-16.01.2021
February 2021 R+T:Stuttgart, 22.-26.02.2021
Trade fair dates (subject to change)
i
10
This editorial calendar provides an overview of which products, systems and services will be covered in various sections of the magazine and is intended tohelp you with your topic-based planning. The topics are broken down into headwords that indicate the spectrum of coverage. However, the designated issueswill not necessarily deal with every sub-headword in detail.
Building envelope Building components Interior finishing Energy Aspects
Facade/facade facings/ facade fixing bba 01-02 | 03 | 05 | 09 | 11
Masonry bba 04 | 09 | 10
Flat roofs | steep-pitched roofs bba 01-02 | 07-08 | 09
Metal for facades and roofs bba 06 | 09 | 12
Concrete bba 05 | 06 | 09 | 11 | 12
Plasters | paints | ETICS bba 03 | 09
Balconies bba 03 | 09 | 10
Windows bba 03 | 06 | 09 | 11
Glass bba 01-02 | 03 | 07-08 | 09
Solar shading | louvered, roller, sliding and folding window shutters bba 01-02 | 03 | 04 | 09 | 10 | 11
Doors bba 05 | 06 | 09 | 12
Gates bba 05 | 09 | 12
Ceiling design/ special-function ceilings bba 04 | 05 | 07-08 | 09 | 10
Floors/floor coverings bba 01-02 | 04 | 07-08 | 09 | 12
Sanitary | saunas | swimming pools bba 03 | 09 | 12
Dry construction bba 05 | 09 | 11
Partitioning systems/ room dividers bba 05 | 09 | 11
Stairs/banisters bba 06 | 09 | 12
Interior wall insulation, paints/plaster, coverings bba 03 | 04 | 09 | 10 | 12
Thermal insulation: roof, facade/base/perimeter, floors, ceilings, internal walls, airtightness bba 01-02 | 04 | 05 | 07-08 | 09 | 10 |12
Heating | air conditioning | ventilation | cooling bba 03 | 04 | 07-08 | 09 | 11
Space | heating and cooling bba 07-08 | 09
Solar technology/photovoltaics/energy storage bba 06 | 09
Fire protection bba 04 | 09 | 10 | 12
Soundproofing | acoustics bba 01-02 | 04 | 05 | 09 | 11 | 12
Wood construction bba 01-02 | 07-08 | 09
Outdoor facilities | parking bba 06 | 09 | 12
Light | building automation | technical building equipment bba 03 | 09
Software: AVA, BIM, CAD & Co. bba 01-02 | 05 | 07-08 | 09 | 11
Elevators, escalatorsbba 03 | 09
Car parking: multi-storey car parks, automatic parking systems bba 06 | 09 | 11
bba bau beratung architektur
Editorial Schedule 2020
11
Ads: Standard formats
Formats Basic ratesb/w
2-colour 3-colour 4-colour Bleedsurcharge
Format: width x height in mm Trim: add 3 mm to each side
Surcharge Total rate 2c
Surcharge Total rate 3c
Surcharge Total rate 4c Type area Trimmed
1/1 page 5,300.00 600.00 5,900.00 1,300.00 6,600.00 1,950.00 7,250.00 550.00 188 x 270 210 x 297
Junior page 4,000.00 500.00 4,500.00 1,150.00 5,150.00 1,650.00 5,650.00 290.00 port. 3col 140 x 190 151 x 205
1/2 page 2,900.00 400.00 3,300.00 940.00 3,840.00 1,410.00 4,310.00 290.00 land.port.
4col2col
188 x 13392 x 270
210 x 150103 x 297
1/3 page 2,150.00 300.00 2,450.00 700.00 2,850.00 900.00 3,050.00 290.00 land.port.
4col 188 x 8860 x 270
210 x 10571 x 297
1/4 page 1,540.00 250.00 1,790.00 600.00 2,140.00 750.00 2,290.00 290.00 land.
port.
4col2col1col
188 x 6592 x 13344 x 270
210 x 82103 x 150
55 x 297
1/8 page 800.00 125.00 925.00 500.00 1,300.00 500.00 1,300.00 290.00 land.
port.
4col2col1col
188 x 3292 x 6544 x 133
210 x 50
Classified advertisement
• Small “recommendation”-type ads: Per-millimetre prices on request • Job ads, offers to act as representative offices, bids, competitions, miscellaneous, width: 44 mm, price per mm for b/w: 3.10 €, 4c 4.75 € • Jobs sought – width 44 mm, b/w, price per mm: 1.12 € • Box number charge incl. postage charge for responses: 17.00 €
Special positions: cover pages and 1/2-page portrait ads alongside list of contents: +20% of basic b/w price, binding choice of position for 1/4 page or more: 10%
bba bau beratung architektur
Ad formats and prices (Prices valid as of 01.10.2019, in €, plus VAT)
12
bba bau beratung architektur
Special ad formats (Prices valid as of 01.10.2019, in €, plus VAT)
DISCOUNTS:Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on colour and bleed surcharges, loose inserts, or any special ad formats. Discounts on bound inserts: 1 leaf = 1/1 page
Frequency Volume3 ads 5% 2 pages 5%6 ads 10% 5 pages 10%9 ads 12.5% 8 pages 15%12 ads 15% 12 pages 20%15 ads 20% 15 pages 25%20 ads 25% 18 pages 30%
Ask about our combined discounts!
Formats Number of images
Text volume Prices*, 4c
3/1 page 6-8 7,800 characters
13,000.00
2/1 page 4-5 5,000 characters
9,500.00
1/1 page 1-4 1,000-2,000 characters
5,500.00
*no further discounts.
Details Prices incl. share of postage Technical notes
Bound inserts1 leaf = 2 pages
2 leaves = 4 pages
80 - 134 gsm 5,400.00 8,050.00
135 - 180 gsm 6,100.00 9,150.00
Delivery quantity: 18,800 copiesMust accompany all copiesSize (untrimmed):216 x 305 mmPrices for <80 gsmand >180 gsm on request.
Tip-ons on advertisements or bound inserts
Postcards
In addition to carrying ad/bound inserts
61.00 per thousandplus gluing: 38.00 per 1,000 automated/ 74.00 per 1,000 manual
Delivery quantity: 19,300 copiesMust accompany all copiesOthers, e.g.: booklets,product samples on request.
Loose inserts up to 25 gup to 30 g
260.00 per thousand286.00 per thousand
Delivery quantity: 18,300 copiesPartial inserts on requestMax. format: 200 x 290 mm (w x h)
Tip-ons
Bound inserts
Tip-onsTip-ons
Loose inserts
ADVERTORIALS
Reference – Promotion
We present your reference object: • You provide us with text and images• We take over the design and publication
Contact for submission of fi les and technicaldetails: [email protected] Example of 1/1 page
TECHNICAL INFORMATIONsee page 33
Example of 2/1 page
Attraktiv gestaltete, einheitliche Fassaden und eine abwechs-lungsreiche Außenanlagengestaltung machen ein neues Gebäudeensemble westlich der Wolfsburger Innenstadt zu einem ruhigen und atmosphärischen Wohnquartier.
Das Grundstück an der Grauhorststraße im Stadtteil Wohltberg grenzt an den dicht begrünten Salzteich. Der Landschaftsraum mit südlich angrenzender Freifläche ist von heterogener Vegeta-tion geprägt. Städtebaulich ist das Planungsgebiet Teil der zwei Wohnhöfe am Kolberger Ring. Die Entwurfsidee bestand darin, die bestehenden Wohnhöfe durch drei winkelförmig angeordne-te Mehrfamilienwohnhäuser zu ergänzen. Dadurch wird ein groß-zügiger Hof zwischen Bestand und neuem Ensemble geschaffen.
Die drei neuen Häuser gruppieren sich um einen gemeinschaft-lichen, halbprivaten Innenhof. Die Vegetation der südlich an-grenzenden Grünfläche wird zwischen den Gebäuden visuell mit dem Innenhof verbunden, die Stellplatzanlage in das Land-schaftskonzept integriert. Innerhalb des Hofes befinden sich überdachte Fahrradstellplätze sowie ein Spielbereich für Kinder.
Die Wohnungsgrößen variieren zwischen 40 m² bis 150 m². Von den insgesamt 48 Wohnungen sind 14 Wohnungen als rollstuhl-gerechte bzw. barrierefreie Wohnungen ausgeführt.
Eine Staffelung der Gebäudehöhen von vier auf zwei Vollge-schosse zum Salzteich hin bewirkt, dass von vielen Wohnungen die Aussicht auf den Landschaftsraum möglich ist. Alle Woh-nungen sind mit Balkon oder Terrasse nach Süden bzw. Westen orientiert. Bodentiefe Fenster betonen den Bezug zum Außen-raum und verleihen den Wohnungen einen gehobenen Stan-dard sowie eine qualitätsvolle Atmosphäre.
Die Fassade der Gebäude besteht aus einer sichtbaren Tragstruk-tur, welche mit witterungsbeständigen HPL-Echtholzfassaden-platten ausgefacht wird. Das Traggerüst hebt sich farblich hervor und gibt der Fassade eine geordnete harmonische Anmutung.
Parklex HPL-Echtholzfassadenplatten mit ihrer einzigartigen Op-tik werden einem besonderem Herstellungsprozess unterzogen. Dieser verleiht dem Holz die erforderliche Widerstandsfähigkeit und Haltbarkeit, um es uneingeschränkt bei der Gestaltung von Gebäudefassaden einsetzen zu können.Parklex FACADE ist wartungsfrei (abgesehen von einer Reinigung nach Bedarf ).
Fertigstellung: 05. – 08. 2017
Bauherrin: Volkswagen Immobilien GmbH
Architekten: OTTINGERARCHITEKTEN BDA Braunschweig
Bilder: Andreas Bormann
Neubau von drei Stadthäusern in Wolfsburg
Wohnhöfe am SalzteichParklex FACADE = HPL-Echtholzplatte
PARKLEX INTERNATIONALC/ Baldrún, Pol. Ind. Alkaiaga31780 Bera - Navarra (Spain) Telefon +34 948 625 045www.parklex.com
Anzeige
1693974-1PARKLEX.indd 2 15.03.18 10:08
Anzeige
Auch in den Think Tanks
kommen IDOO.line Pendelleuchten zum
Einsatz.
Die Pendelleuchte VIVAA schwebt über den runden Besprechungstischen.
Die neue Europazentrale der Lapp Gruppe in Stuttgart-Vaihingen.© Photography Eduardo Perez
Bei ungestörter Einzelarbeit sorgt die IDOO.line für angenehmes Licht.
Gleichmäßige Ausleuchtung eines Doppelarbeitsplatzes mit der LAVIGO von Waldmann.
Zusammenarbeit unter den Abteilungen fördern. Das von den Schwarz Architekten Stuttgart entworfene Gebäude bietet dafür viel Platz. Zwischen Empfangsbereich sowie Firmen-museum im Erdgeschoss und Dachterrasse liegen die modernen, offenen Büroebenen. Das Gebäudeinnere ist durch viel natürliches Licht, aber auch weite Blickachsen geprägt.
Modern, offen, zum WohlfühlenNicht nur eine schlichte Zusammenlegung unter einem Dach, sondern eine kommunikative und atmosphärische Büroland-schaft sollte für die Lapp Mitarbeiter geschaffen werden. Während es zuvor räumlich getrennte und abgeschlossene Büros gab, finden sie heute eine helle, freundliche, nach dem Open-Space-Konzept entworfene Bürowelt vor.
Die neue Offenheit fördert Kommunikation, Teamarbeit, Wissenstransfer und Kreativität. Dazu wurden verschiedene Räume für kollaboratives und mobiles Arbeiten geschaffen: Team-Zonen, Think-Tanks, Lounges und Projektzonen bieten je nach Aufgabe den passenden Platz. Selbst an der Espresso-bar oder auf der Dachterrasse kann gearbeitet werden. Aber auch Bereiche für ungestörtes Arbeiten stehen den Lapp Mitarbeitern zur Verfügung.
Ziel bei der Gestaltung der neuen Arbeitsumgebung war, Bedingungen zu schaffen, die einen optimalen Service für die Lapp Kunden ermöglichen. Die neue Arbeitswelt, die in der Europazentrale in Vaihingen bereits gelebt wird, soll in weiteren international verteilten Bürogebäuden der Lapp Gruppe nach und nach übernommen werden.
Die Lapp Gruppe setzt mit dem Neubau eines zentralen Verwaltungsgebäudes in Stuttgart-Vaihingen Zeichen: für schnelleren und besseren Kundenservice, für den Standort, zur Wertschätzung der eigenen Mitarbeiter und als zukunftsorientiertes Unternehmen.Das offene Bürokonzept und die hochwertige Ausstattung wurden genau auf die Bedürfnisse des traditionsreichen Familien-unternehmens zugeschnitten. Selbst die Beleuch-tungslösungen wurden eigens auf die Anforderungen von Lapp angepasst. Auch sie kommen von einem baden-württembergischen Familienunternehmen: dem Leuchtenhersteller Waldmann.
Die neue EuropazentraleDie Lapp Gruppe mit Sitz in Stuttgart ist Weltmarktführer für in-tegrierte Lösungen und Markenprodukte im Bereich der Kabel- und Verbindungstechnologie. Zum Portfolio der Gruppe gehören Kabel und hochflexible Leitungen, Industriesteckverbinder und Verschraubungstechnik, kundenindividuelle Konfektionslösungen, Automatisierungstechnik und Robotiklösungen für Industrie 4.0 und die Smart Factory. Kernmarkt der Lapp Gruppe ist der Maschinen- und Anlagenbau. Weitere wichtige Absatzmärkte sind die Lebensmittel-, Energie- und die Eisenbahnindustrie.
Die neue Europazentrale sollte durch die Zusammenlegung des Vertriebs und vertriebsnaher Abteilungen eine bessere
Bedarfsgerechte BeleuchtungFür eine produktive Arbeitsatmosphäre ist nicht nur ein durchdachtes Bürokonzept mit modernem Mobiliar notwendig. Ergänzt werden die offenen Bürowelten mit verschiedenen Leuchten von Waldmann, die sich alle durch eine auf das Wesentliche reduzierte Formensprache, hohe Energie-effizienz und hervorragende Lichtqualität auszeichnen. Denn durch letzteres Merkmal konnte sich Waldmann mit seinen direkt-indirekt abstrahlenden Lichtlösungen besonders hervor-heben und überzeugen.
So leuchten die LAVIGOs mit langem Leuchtenkopf einen Doppelarbeitsplatz besonders gleichmäßig aus. Jedem Lapp Mitarbeiter stehen daran zwei Bildschirme zur Verfügung und auch hier zeigte die Waldmann Lösung, dass sie sehr blendarm im Vergleich zu anderen Arbeitsplatzleuchten ist, obwohl sie mit mehr als 1000 Lux eine sehr hohe Beleuchtungsstärke bietet. All das sind Faktoren, die die hohen Anforderungen des Herstellers an die Ergonomie seiner Leuchten belegen und den Lapp Mitarbeitern ein ermüdungsfreies Arbeiten an ihren neuen Arbeitsplätzen ermöglichen.
Doch auch gestalterisch integrieren sich die Leuchten optimal in das Bürokonzept. Als Sonderanfertigung stimmt selbst die weiße Farbe der Leuchten mit dem Farbton der Tische überein, an denen sie zum Einsatz kommen. Auch die Be-festigung der Leuchten an den Tischen ist über einen projekt-
spezifischen Adapter gelöst. Diese Details zeigen den hohen ästhetischen Anspruch von Lapp.
Auch weitere Arbeitsbereiche sind mit Waldmann Leuchten ausgestattet. An Einzelarbeitsplätzen für konzentrierte Einzelarbeit kommen die Pendelleuchten IDOO.line in ihrem puristischen Design zum Einsatz. Sie sind auch in den Think Tanks zu finden. Ein Bereich, der prädestiniert für die Arbeit mit mobilen Endgeräten ist. In diesem Zusammenhang zeigt die hohe Entblendung der Leuchten ihre lichttechnischen Stärken und damit Vorzüge für die Ausstattung moderner Arbeitsbereiche. Als gestalterisches Pendant sorgen an allen Arbeitsbereichen mit runden Tischen die ebenfalls runden VIVAA Leuchten für das richtige Licht.
Lichtlösungen für moderne Bürowelt
Bedarfsgerechte Waldmann Leuchten in Lapp Europazentrale
Herbert Waldmann GmbH & Co. KGPeter-Henlein-Straße 578056 Villingen-SchwenningenDeutschlandTel.: +49 7720 601 100Fax: +49 7720 601 290E-Mail: [email protected]
bba_Advertorial_1654677-3.indd Alle Seiten 22.08.17 12:52
i
13
MAGAZINEdb – Germany’s oldest dedicated architecture magazine – is known for its analytical, infl uential, pioneering trade journalism. db connects architecture and technology. It tracks the latest products, materials and technologies, thus reaching architects and planning construction engineers equally.
CONTENTdb takes a critical look at what is happening in the construction industry, takes a stance, provides background information. Architectural and engineering projects are looked at from diff erent angles such as design, structural engineering, energy-related and economical aspects for a comprehensive architectural criticism.
All projects profi led in the magazine have been inspected by the editori-al staff of db and the specialist authors.
Special section db-MetamorphoseThis extensive special-topic section on “construction in existing con-texts” which is published 4 times a year off ers readers of db extremely good practical benefi ts, especially in the features “Energy-oriented refurbishment” and “Historical building materials” as well as the “Weak points” series on construction defects.
TARGET GOUPArchitects’ and civil engineers’ offi ces, planning departments in industry, banks and insurance companies, municipal building departments, building and housing associations, building construction companies, engineering offi ces specialising in statics/loadbearing structure planning.
FREQUENCY10 x per year, including 4 x with the topicSection db-Meta-morphose »Bauen im Bestand«
CIRCULATION29,100 copies
NEWSLETTERdb: 19,000 subscribersdb-Metamorphose:18,200 subscribers
WEBSITEwww.db-bauzeitung.de
SPECIALSdb Ortstermin (P. 46)
»Respect and Perspective« (P. 48)
db Student Competition (P. 48)
db deutsche bauzeitungAngles on architecture
Analytical Infl uential
Pioneering trade
i
14
db deutsche bauzeitung
1 Portrait
01 Title: db deutsche bauzeitung
02 In brief: In-depth architecture reviews, building culture, technical innovations, conversion and refurbishment – these are the central topics tackled by db deutsche bauzeitung, Germany’s oldest and best-known dedicated architecture magazine. db identifies the key issues in the construction world, scrutinises them, makes sense of them, provides background information, takes a stance, and in this way actively contributes to architectural debate. For the core topic each month, db presents case studies from Germany and abroad and analyses them from the perspective of town planning, architecture, engineering, building technology, energy and economics, supplemen-ting this information with a series of specialist articles. The »Technik aktuell« section shows the latest technolo-gical developments and their potential applications. Questions relating to energy-efficient construction are dealt with in the »Energie« section. Reflecting the ever-growing importance of refurbishment and conversion, the roughly 40-page special-topic section db-Metamorphose is published four times per year. It is dedicated to the topics of conversion, energy upgrades, and the preservation of historic monuments.
03 Target group: Architects’ and civil engineers’ offices, planning depart-ments in industry, banks and insurance companies, municipal building departments, building and housing associations, building construction companies, engineering offices specialising in statics/loadbearing structure planning.
04 Frequency: 10 x per year
05 Format: 230 mm wide x 297 mm high
06 Year: 154th year 2020
07 Subscription price: Annual subscription: Germany 168.00 € , abroad 173.50 €
08 Organ: VFA Vereinigung Freischaffender Architekten Deutschlands e.V. BDB Bund Deutscher Baumeister, Architekten und Ingenieure Frankfurt Rhein Mayn e.V.
09 Memberships: —
10 Publishing house: Konradin Medien GmbH
11 Publisher: Katja Kohlhammer
12 Advertising: Cornelia Huth-Neumann Phone +49 711 7594-372 [email protected]
13 Editorial: Dipl.-Ing. Ulrike Kunkel Editor-in-Chief [email protected] Martin Höchst Contact for product announcements Phone +49 711 7594-562 [email protected]
15
db deutsche bauzeitung
2 Circulation Analysis
München
Hamburg
Bremen
Schwerin
Berlin
PotsdamMagdeburgHannoverOsnabrück
Dortmund
DüsseldorfKassel Leipzig
DresdenErfurt
Nürnberg
Frankfurt
MainzSaarbrücken
Stuttgart
Köln
PLZ 8
PLZ 2
PLZ 1
PLZ 3
PLZ 4
PLZ 5
PLZ 0
PLZ 9
PLZ 6
PLZ 7
01 Audited by:
02 Circulation analysis: Average copies per issue (July 1, 2018 to June 30, 2019)
Print run: 31,100 Actual circulation 30,703 of them abroad: 720
Copies sold: 9,834 of them abroad: 389 • Subscription copies: 2,687 of them members: 966
• Retail sales: 46 • Other sales: 7,342
Free copies: 20,631 Residual/archive copies: 398
03 Geographical analysis: Share of total distributed copies Economic area % Copies
Germany 97.7 29,983 Abroad 2.3 720
Actual circulation 100.0 30,703
3.1 Circulation by postcode regions: Percentage of actual circulation
Summary of survey method: 1. Method: File-based recipient-structure analysis – total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: recipients of the magazine 5. Study period: June/July 2019 6. Survey completed by: Konradin Media Group
Postcode 05.7% =
1,699 copies
Postcode 18.7% =
2,603 copies
Postcode 29.1% =2,721 copies
Postcode 310.0% =
2,990 copies
Postcode 410.8% = 3,242 copies
Postcode 510.1% = 3,038 copies
Postcode 612.0% = 3,582 copies
Postcode 810.9% =
3,258 copies
Postcode 99.3% =
2,772 copies
Postcode 713.5% =4,050 copies
16
db deutsche bauzeitung
Editorial Schedule 2020
Issue 01-02/2020 03/2020 04/2020
PD:CD/MD:
21.01.202009.12.2019
05.03.202011.02.2020
02.04.202010.03.2020
Feature topic
Greige neither beige or gray, but many colour variations in-between. The charm of this »non-color« lies in its perfect adaptability. We present projects where different materials such as plaster, stone, concrete, masonry (exterior or interior) within the colour nuances between beige and gray were used. We point to technical possibilities and challenges in the use of colour and in the treatment of surfaces.
Eating and DrinkingWhether star restaurant or standing snack, a club, bar or pub, the atmospheric design of the respective spaces through the use of light, materials and colours is vital. We introduce new concepts and trends from the gastronomy sector - from elegant to flashy.
Residential In order to meet the changing requirements of today‘s housing market and the increasing demand for affordable housing, it is not enough to build according to conventional doctrine. It requires critical analysis and thoughtful concepts. Intergenerational, condensed forms of living, flexible living and living in confined spaces pose new challenges for architects.
Products Interior and exterior finishings Renders, paints, coatings, wall coverings Facades/facade technology Materials, fixings, design, membranes, photovoltaics Windows, doors, gates Fittings and safety technology incl. drive and control systems
Walls, ceilings and floors Building with glass interior and exterior News from the software market imm review Light + Building preview
Masonry/concrete engineering (wall materials) Fair-faced concrete, reinforced concrete, translucent concrete, concrete reinforcements, shuttering, aggregates
Waterproofing Moisture barriers, plastic sheeting, vapour barriers, liquid plastics, surface sealing, protective coatings
Roof Flat roofs, pitched roofs, green roofs, roof insulation and waterproofing, roofing materials, skylights, rooflights, photovoltaics, solar thermal energy
Bathrooms Bathroom taps and mixers, sanitary ware and fittings
Architectural reviews: Inspiration, architecture reviews and concrete problem-solving approaches – three aspects that are vital to architects’ work. In future, db’s comprehensive project reviewsand selected product presentations will be accompanied by even more solution-oriented specialist articles on relevant topics, including adaptations to existing buildings.
17
db deutsche bauzeitung
Editorial Schedule 2020
Issue 01-02/2020 03/2020 04/2020
PD:CD/MD:
21.01.202009.12.2019
05.03.202011.02.2020
02.04.202010.03.2020
Products:shopwindow
Indoor fl ooring Tiles, carpets, vinyl, designer fl ooring, wood, fl oor screed
Furniture Acoustics
db-Meta-morphose
Trading in TransitionRetail shopping is under increasing pressure as a result of online shopping. Existing commercial buildings and shopping malls must be renewed in order to continue attracting customers. And sometimes conversion is the best option.
Historical constructionsEnergy effi cient renovationWeak points
In every issue Energy/technology: To enable us to provide the most up-to-date possible content, we reserve the right to decide the topic at a later date.
JanuaryDACH+Holz International:Stuttgart, 28.-31.01.2020
FebruarydigitalBAU:Cologne, 11.-13.02.2020bautec:Berlin, 18.-21.02.2020
March Light + Building:Frankfurt, 08.-13.03.2020SHK:Essen, 10.-13.03.2020
Aprilifh INTHERM:(sanitary , heating, climate, renewable energy) Nuremberg, 21.-24.04.2020
Trade fair dates (subject to change)
i
18
db deutsche bauzeitung
Editorial Schedule 2020
Architectural reviews: Inspiration, architectural reviews and concrete problem-solving approaches – three aspects that are vital to architects’ work. In future, db’s comprehensive project reviewsand selected product presentations will be accompanied by even more solution-oriented specialist articles on relevant topics, including adaptations to existing buildings.
Issue 05/2020 06/2020 07-08/2020
PD:CD/MD:
07.05.202009.04.2020
04.06.202008.05.2020
02.07.202005.06.2020
Feature topic
Potential Topography In the best case the terrain is used skilfully and the building is seamlessly integrated into the landscape. However, particularly challenging topography can present planners with equal parts potential and challenge. We introduce projects that take advantage of these opportunities and the challenges.
China In this year‘s land issue, we focus on the architecture, the building culture, the regional characteristics and the young, advancing architecture and architectural scene in china.
Ornament Now long since rehabilitated, the ornament has once again conquered a permanent place in design. Previously adopted primarily as pure decor, it is now sometimes even the starting point for the entire design concept. This might include, for example, the arrangement of anchor holes on exposed concrete façades, printed glass or coloured facade elements.
Products Outdoor Outdoor paving, urban furniture, drainage, outdoor lighting Parking systems Windows, doors, gates, Fittings and safety technology incl. drive and control systems Lighting and lighting technology Light + Building review
Insulation Outdoor, indoor, roof and perimeter insulation, foundation insulation materials
Fire protection
Modular design
Facades/facade technology Materials, fixings, design, membranes, exposed concrete, photovoltaics Development Stairs, railings, elevators, escalators heating-, air conditioning-, ventilation technology
19
db deutsche bauzeitung
Editorial Schedule 2020
Issue 05/2020 06/2020 07-08/2020
PD:CD/MD:
07.05.202009.04.2020
04.06.202008.05.2020
02.07.202005.06.2020
Products:shopwindow
Solar shadingRoller shutters, awnings, sunblinds, sliding shutters, blinds, textile shading elements
KitchensKitchens, electrical devices, taps and mixers
Partitions, partition-wall systems
db-Meta-morphose
Schools and KindergardensThe renovation backlog and the lack of kindergar-den places provide the construction industry with full order books. How can buildings be brought up to date technically and expanded and adapted to meet the requirements of modern educational practice?
Historical constructionsEnergy-effi cient redevelopmentsWeaknesses
In every issue Energy/technology: To enable us to provide the most up-to-date possible content, we reserve the right to decide the topic at a later date.
JuneIntersolar Europe:Munich, 17.-19.06.2020
Trade fair dates (subject to change)
i
20
db deutsche bauzeitung
Editorial Schedule 2020
Architecture reviews: Inspiration, architecture reviews and concrete problem-solving approaches – three aspects that are vital to architects’ work. In future, db’s comprehensive project reviewsand selected product presentations will be accompanied by even more solution-oriented specialist articles on relevant topics, including adaptations to existing buildings.
Issue 09/2020 10/2020 11/2020 12/2020
PD:CD/MD:
04.09.202012.08.2020
02.10.202009.09.2020
06.11.202014.10.2020
03.12.202010.11.2020
Feature topic
Balconies and Logias Like no other component, Balconies and Loggias have an intermediary function between inside and outside, between private and public. But alongside the spatial mediation is also a constructive key position within the building. We approach these complex components on a residential, design and constructional level.
Timber construction Modern timber construction follows the maxim: Stylishly planned, thoughtfully constructed, economic-ally produced. School buildings, multi-storey residential buildings, commercial buildings and office buildings prove that wood not only provides an architecturally attractive shell, but is also an intelligent structure.
Peripheral Even if it is not the norm, architectu-rally valuable projects can also be found in the bacon-belt of cities, as well as in industrial parks and peripheral locations. They can make a positive statement or simply manage to keep these locations in working order. We track down gratifying examples for you.
Editorial favourites In December, we invite you to take a tour of discovery around the favourite projects of our editors. All the projects will be presented from db‘s very own architectural point of view.
Products Indoor Flooring Tiles, carpets, linoleum, vinyl, designer flooring, wood, floor screed
Adhesives and Joints
Balconies and Logias Glazings, parapets, sliding elements, barrier-free acceses, renovated balconies
Interior Fittings Drywall construction, acoustic elements, partitions, interior design, wall coverings
Timber- and steel construction Design, loadbearing structures, insulation, fire protection
Interior and exterior finishings Renders, paints, coatings, wall coverings
Outdoor design Outdoor paving, urban furniture, drainage, sportsgrounds and playgrounds
Parking systems Orgatec Special
Barrier-freeMasonry/concrete engineering (wall materials) Fair-faced concrete, reinforced concrete, translucent concrete, concrete reinforcements, shuttering, aggregates
Acoustics
News from the software market
Roof Flat roofs, pitched roofs, green roofs, roof insulation and waterproofing, roofing materials, skylights, rooflights, photovoltaics, solar thermal energy
Renovation Floorings, sanitary fittings, heating , radiators, lifts
Kitchens Kitchens, electrical devices, taps and mixers Orgatec review
21
db deutsche bauzeitung
Editorial Schedule 2020
Issue 09/2020 10/2020 11/2020 12/2020
PD:CD/MD:
04.09.202012.08.2020
02.10.202009.09.2020
06.11.202014.10.2020
03.12.202010.11.2020
Products:shopwindow
Building with glassinterior and exterior
BathroomsBathroom taps and mixers, sanitary ware and fi ttings
Switches/building automation Fittings and safety technology
db-Meta-morphose
Extreme change of useWhen an offi ce building becomes a swimming pool and a gas works becomes an apartment building, architects and engineers must come up with new solutions. The lack of space in boom regions favours unusual projects.
Historical constructionsEnergy-effi cient redevelopmentsWeaknesses
»Respect and Perspective«Building Inventory – Award 2020The db-Award recognises renova-tions, conversions and extensions, where exemplary and innovative solutions were implemented. We present the winning projects in detail.
Historical constructionsEnergy-effi cient redevelopmentsWeaknesses
In every issue Energy/technology: To enable us to provide the most up-to-date possible content, we reserve the right to decide the topic at a later date.
SeptemberGala Bau:Nuremberg, 16.-19.09.2020
November denkmal:Leipzig, 05.-07.11.2020
December architect@work: Stuttgart, 02.-03.12.2020
January 2021 BAU:Munich, 11.-16.01.2021
February 2021 R+T:Stuttgart, 22.-26.02.2021
Trade fair dates (subject to change)
i
22
db deutsche bauzeitung
Editorial Schedule 2020
This editorial calendar provides an overview of which products, systems and services will be covered in various sections of the magazine and is intended tohelp you with your topic-based planning. The topics are broken down into headwords that indicate the spectrum of coverage. However, the designated issueswill not necessarily deal with every sub-headword in detail.
Building envelope Building composites Interior finishing Energy Other
Facades db 01-02 | 04 | 07-08 | 10 | 11
Masonry db 01-02 | 04 | 11
Roof db 04 | 12
Plasters | paints | ETICS db 01-02 | 03 | 04 | 06 | 10
Balconies | loggias db 05 | 09
Waterproofing buildings db 04 | 09 | 12
Concrete db 01-02 | 04 | 07-08 | 11
Windows db 01-02 | 05 | 09 | 12
Doors | gates db 01-02 | 05 | 09
Fittings | security systems db 01-02 | 09 | 12
Glass db 03 | 05 | 07-08 | 09
Solar shading | roller shutters | awnings db 01-02 | 05 | 09
Ceilings db 03 | 04 | 10
Interior walls | insulation | fittings db 03 | 06 | 07-08 | 09 | 10
Floors | floorings db 01-02 | 03 | 09 | 12
Dry construction db 03 | 07-08 | 09
Room dividers | dividing wall systems db 03 | 07-08 | 10 | 12
Sanitary | fittings | equipment db 03 | 04 | 06 | 10
Stairs | elevators | escalators db 03 | 07-08 | 12
Thermal insulation inside/outside db 06 | 10 | 12
Heating | air conditioning | ventilation db 03 | 07-08 | 12
Solar technology | Photovoltaics db 01-02 | 04 | 07-08 | 12
Fire protection | sound insulation | acoustics db 04 | 06 | 10 | 12
Timber and steel construction db 06 | 10
Modular design db 06
Materials | surfaces db 01-02 | 04 | 07-08 | 10
Light | illumination | switches | building automation db 03 | 05 | 11
Outdoor space | drainage | parking systmes | street furniture db 05 | 10
Kitchens | household appliances db 06
Office | furniture db 03 | 10 | 12
Refurbishment db 03 | 06 | 09 | 12
Software db 03 | 11
23
db deutsche bauzeitung
Ad formats and prices (Prices valid as of 01.10.2019, in €, plus VAT)
Ads: Standard formats
Formats Basic ratesb/w
2-colour 3-colour 4-colour Bleedsurcharge
Format: width x height in mm Trim: add 3 mm to each side
Surcharge Total rate 2c
Surcharge Total rate 3c
Surcharge Total rate 4c Type area Trimmed
1/1 page 8,300.00 1,000.00 9,300.00 2,000.00 10,300.00 3,000.00 11,300.00 570.00 188 x 270 230 x 297
2/3 page 5,600.00 1,000.00 6,600.00 2,000.00 7,600.00 3,000.00 8,600.00 570.00 land.port.
188 x 178125 x 270
230 x 195140 x 297
1/2 page 4,080.00 790.00 4,870.00 1,580.00 5,660.00 2,360.00 6,440.00 350.00 land.port.
4col2col
188 x 13392 x 270
230 x 150107 x 297
1/3 page 2,800.00 500.00 3,300.00 1,000.00 3,800.00 1,500.00 4,300.00 350.00 land.port.
4col 188 x 8860 x 270
230 x 10575 x 297
1/4 page 2,040.00 500.00 2,540.00 1,000.00 3,040.00 1,500.00 3,540.00 350.00 land.
port.
4col2col1col
188 x 6592 x 13344 x 270
230 x 82107 x 150
59 x 297
1/8 page 1,010.00 500.00 1,510.00 1,000.00 2,010.00 1,500.00 2,510.00 350.00 land.
port.
4col2col1col
188 x 3292 x 6544 x 133
230 x 49
Classified advertisement
• Small “recommendation” type ads: per-millimetre prices on request • Job ads, offers to act as representative offices, bids, competitions, miscellaneous, width: 44 mm, price per mm for b/w: 3.10 €, 4c: 4.75 € • Jobs sought, width: 44 mm, b/w, price per mm: 1.15 € • Box number charge incl. postage charge for responses: 17.00 €
Special positions: cover pages +20% of basic b/w price
24
db deutsche bauzeitung
Special ad formats (Prices valid as of 01.10.2019, in €, plus VAT)
DISCOUNTS:Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on colour and bleed surcharges, loose inserts, or any special ad formats. Discounts on bound inserts: 1 leaf = 1/1 page
Frequency Volume3 ads 5% 2 pages 5%6 ads 10% 5 pages 10%9 ads 12,5% 8 pages 15%12 ads 15% 12 pages 20%15 ads 20% 15 pages 25%20 ads 25% 18 pages 30%
Ask about our combined discounts!
Formats Number of images
Text volume
Prices*, 4c
2/1 page 6-8 3,500 characters
13,800.00
1/1 page 1-5 1,600 characters
8,700.00
*no further discounts
Details Prices incl. share of postage Technical notes
Bound inserts1 leaf = 2 pages
2 leaves = 4 pages
80 - 134 gsm 9,440.00 12,200.00
135 - 180 gsm 10,850.00 14,060.00
Delivery quantity: 30,000 copiesMust accompany all copiesSize (untrimmed):236 x 305 mmPrices for <80 gsmand >180 gsm on request.
Tip-ons on advertisements or bound inserts
Postcards
In addition to carrying ad/bound inserts
61.00 per thousandplus gluing:38.00 per 1,000 automated/74.00 per 1,000 manual
Delivery quantity: 30,700 copiesMust accompany all copies
Others, e.g.: booklets,product samples on request.
Loose inserts up to 25 gup to 30 g
260.00 per thousand286.00 per thousand
Delivery quantity:29,500 copiesPartial inserts on requestMax. format: 223 x 290 mm (w x h)
Tip-ons
Bound inserts
Loose inserts
Contact for submission of fi les and technicaldetails: [email protected]
ADVERTORIALS
Reference – promotion
We present your reference object: • You provide us with text and images• We take over design and publication
Example of 2/1 page
9
Die Anforderungen an Bildungsgebäude haben sich durch neue pädago-gische Konzepte, enge Budgetrahmen und immer häufiger Um- statt Neubauten stark gewandelt. Mit VELUX Modular Skylights, einem Licht-dachsystem, das mit dem britischen Büro Foster + Partners entwickelt wurde, konnte eine Vielzahl von Einrichtungen für Kinder zukunftsfähig ausgestattet werden. Gebäude prägen die Menschen und greifen un-mittelbar in ihre Lebenswelt ein – besonders in die von Kindern. Das räumliche Konzept muss die pädagogischen Ansätze spiegeln und eine gesunde Entwicklung der Kinder fördern.
VELUX Modular Skylights für lichtdurchflutete KinderstättenDas ehemalige Rathaus im dänischen Aarup entsprach vor dem Umbau durch CASA Arkitekter mit niedrigen Decken und dunklen Räumen nicht den Ansprüchen eines modernen Kindergartens. Die Lösung lag in der Öffnung des Gebäudes durch Lichtbänder mit VELUX Modular Skylights. Heute herrscht dort selbst an einem bewölkten Tag eine helle Atmosphäre, die zum Spielen einlädt. Schreinermeister Klaus Lebæk berichtet zudem begeistert von dem schnellen Einbau des Systems: „Man braucht dafür nur einen Kran und einen Monteur. Wir wurden in lediglich zwei Tagen fertig.“ Auch für das Architektenteam Eickelkamp + Rebbelmund spielte die Versorgung mit Tageslicht bei der Kindertagesstätte St. Ludgerus in Essen eine entscheidende Rolle. Zwi-schen bunten Gruppenhäusern gelegen, zieht sich ein Spielflur durch die Einrichtung. Sattel-Lichtbänder, die aus VELUX Modular Skylights bestehen, schaffen ein kleines Atrium. Die großen Dachverglasungen sorgen für einen lichtdurchfluteten Raum und machen im Inneren die Giebelfarben der Gruppenhäuser erlebbar.
Ein Grundmodul für verschiedene Lichtdach-Lösungen„Die VELUX Gruppe hat ihr fundiertes Knowhow in Sachen Tageslicht, Frischluft und Raumklima beigesteuert – Foster + Partners die heraus-ragende Fachkompetenz in Bezug auf Design, Planung und Realisie-rung“, erläutert Jesper F. Petersen, Director VELUX Modular Skylights, die gemeinsame Produktentwicklung. Das modulare Belichtungssys-tem bietet Designvarianten für flache und flach geneigte Dacharten. Es besteht aus vollständig vorgefertigten Elementen, die einbaufertig
angeliefert und unkompliziert vor Ort montiert werden. Das System vereint die Ansprüche an großflächige Tageslichtlösungen mit der Sys-tembauweise, innovativen Materialien, Planungssicherheit durch CAD/BIM-Bausteine sowie zehn Jahren Garantie.
Jedes Detail von VELUX Modular Skylights ist durchdacht und lässt Planern dadurch den Freiraum, sich mit den wirklich wichtigen Dingen zu befassen: in diesem Fall, mit der Gestaltung von Spiellandschaften, mit Räumen zum Toben und Lernen.
Lassen Sie sich von Ihrem VELUX Objektberater über die Möglichkeiten mit VELUX Modular Skylights beraten:
www.velux.de/modularskylights
ARCHITEKTUR ZUM TOBEN
Neubau Kindertagesstätte St. Ludgerus, Essen-Rüttenscheid, DeutschlandVELUX Modular Skylights: Lichtband 5° Neigung mit Träger, 18 feste und 2 elektrisch zu öffnende Module, Eickelkamp + Rebbelmund, ER Plan GmbH, EssenDie unterschiedlichen Giebelfarben der Gruppenhäuser sind durch die Ober-lichter im Flur auch von innen sichtbar und bieten eine gute Orientierung für die Kinder. Foto: VELUX Deutschland GmbH / ER Plan GmbH
Umnutzung Kindergarten Drømmebakken, Aarup, Dänemark,VELUX Modular Skylights: Lichtband 5° Neigung, 49 Module, CASA Arkitekter, Dänemark (Fotos: STAMERS KONTOR)
Anzeige
Bauten für Kinder: Frisch, freundlich und gesund – VELUX Modular Skylights schafft lichtdurchflutete Räume durch großzügige Tageslichtöffnungen in flachen und flach geneigten Dächern.
Die vorgefertigten Elemente des Systems garantieren optimale Passgenauigkeit und einen schnellen und sicheren Bauprozess. Grafik: VELUX Deutschland GmbH
Example of 1/1 page
6 7
TECHNICAL INFORMATIONsee page 33i
25
md Offi ce 2020in February,
May, August and October
MAGAZINEUnique source of inspiration for all professionals who plan, construct and furnish. In a perfectly harmonised cross-media brand family, md informs readers about about market-relevant topics, and all tailored to the target group.
CONTENTWith target-group-specifi c practical examples, products and design solutions in the functional context. Projects room solutions, in-depth articles and inerviews.
In the md offi ce issues, the focus is on products and room solutions from the offi ce furniture sector, supplemented with specialist articles, interviews and trends in ergonomics.
In every issue: Designer Chat, Spot on, Letter from, Smart Materials, Green, Young Talents, Universities and Instagram.
TARGET GOUPProfessional planners, interior architects and architects, interior planners, designers as well as upscale German furnishing shops – the industry‘s most important multiplicators.
In addtion to the four special issues md offi ce: offi ce planners, purchasers, HR Manager and Facility-Manager.
FREQUENCY11 x per year, including 4 x md Offi ce editions
CIRCULATION9,500 copies
NEWSLETTER9,000 subscribers
WEBSITEwww.md-mag.com
SPECIALSThemed Events (P. 47)
md INTERIEUR DESIGN ARCHITECTUREPlus four special issues focussing on the offi ce: md Offi ce
Selective credible
with strong opinions
i
26
md INTERIOR DESIGN ARCHITECTURE
1 Portrait
01 Title: md INTERIOR DESIGN ARCHITECTURE + md Office
02 In brief: md is the international platform for high-quality interior design and sophisti cated furniture. Clearly-structured and with an ambitious outfit. In every issue, md publishes journalistically serious specialist articles, all individually researched and exclusively written. Hands-on and at the same time an out-of-the-box thinker, with the interfaces from interior design to architecture and design. Including four special issues titled md Office, md is published 11 times a year - always at the start of the month. Selective, credible and with strong opinions.
03 Target group: Everyone involved in planning and furnishing interiors: interior designers, architects, designers, interior fitters and premium dealers, office fitters, office planners, purchasers, HR managers and facility managers
04 Frequency: 11 x per year (7 x md + 4 x md Office)
05 Format: DIN A4
06 Year: 66th year 2020
07 Subscription price: Annual subscription: Germany 154.80 € Abroad 164.40 € Retail price 13.00 €
08 Organ: —
09 Memberships: —
10 Publishing house: Konradin Medien GmbH
11 Publisher: Katja Kohlhammer
12 Advertising: Petra Wehinger Phone +49 711 7594-404 [email protected]
13 Editorial: Susanne Tamborini-Liebenberg Phone +49 711 7594-288 [email protected]
Gabriele Benitz Phone +49 711 7594-384 [email protected] Alexander Kuckuk Phone +49 711 7594-352 [email protected]
Katharina Feuer Phone +49 711 7594-423 [email protected]
Johanna Neves Pimenta Phone +49 711 7594-229 [email protected]
27
md INTERIOR DESIGN ARCHITECTURE
2 Circulation Analysis
01 Audited by:
02 Circulation analysis: Print run 12,000 Total circulation 24,000
print + digital dispatch
Total circulation: 22,261
Paid circulation: 18,669 • Subscription copies: 1,875
of them for members: 369 • Retail sales: 10 • Other sales: 16,861
Complimentary copies: 3,515 Remaining/file copies: – Remission: – md Office Subscription circulation 1,875
md is a catalyst and source of inspiration for everyone involved in planning and furnishing
41%Interior designers,planners,furnishers
17% Designers
25%Architects,object and office planners
5% Other creative professions, interior fitters
12%Retailers
28
md INTERIOR DESIGN ARCHITECTURE
Editorial Schedule 2020
Issue 01/2020 02/2020 md Offi ce 03/2020 04/2020 05/2020 md Offi ce
PD:AD/ED:
03.01.202004.12.2019
07.02.202015.01.2020
28.02.202005.02.2020
27.03.202004.03.2020
29.04.202002.04.2020
Lead story Living for Future Sustainability versus Smart Home. Which tools are useful?Sustainability Pioneer and Role Models – sustainable concepts On Everyone‘s LipsEating as a global Debate in Interior Design
Digital LabWork in Transition - how Companies succeed in TransformationLED 2.0Light - where innovation takes placeTrade in TransitionConcepts, Platforms, Points of Sale
Hotel worldsWhat feel-good factors determine the hotel culture?Wireless and smart The mobile control of lighting and home technologySurfaces and fi ttingsOptics, Haptics and Minimal Art
Lot Size OneCustomisation of all equipment levelsiSaloni MilanoMobile, Eurocucina e Bagni Kitchen WorldChallenging Places for all senses
Agile WorksWhich working mode is the right one? And how do you plan it?Fitness in the Offi ceWhy ergonomics should not be neglected in activity-based working. And why Gym is so important!Open your ears, listen!Balanced acoustics is a question of equilibrium. Solution proposals for Ceiling, Wall and Floor.
FairsEvents
Previewimm, Living KitchenHeimtextil DomotexMaison&Objet
PreviewStockholm Furniture Fair Ambiente digitalBAUEuroshop
PreviewLight + Building
PreviewiSaloni with Eurocucina e Bagno
In every issue: Universities, design collections, Letter from, Smart materials, Green, Spot on, Young talents, Designer chat, Instagram
JanuaryHeimtextil:Frankfurt, 07.-10.01.2020Domotex: Hanover, 10.-13.01.2020imm cologne: Cologne, 13.-19.01.2020
Swissbau: Basel, 14.-18.01.2020Mayson&Objet:Paris, 17.-21.01.2020Paperworld:Frankfurt, 24.-28.01.2020
FebruaryZOW:Bad Salzufl en,04.-06.02.2020Stockholm Furniture Fair:Stockholm, 04.-08.02.2020
Ambiente:Frankfurt, 07.-11.02.2020EuroShop:Düsseldorf, 16.-20.02.2020
MarchLight + Building:Frankfurt, 08.-13.03.2020SHK:Essen, 10.-13.03.2020
Münchner Stoff Frühling:Munich, 12.-15.03.2020Holzhandwerk: Nuremberg, 18.-21.03.2020
Trade fair dates (subject to change)
i
29
md INTERIOR DESIGN ARCHITECTURE
Editorial Schedule 2020
AprilIFH/Intherm:Nuremberg, 21.-24.04.2020
Salone Internazionale del Mobile:Milan, 21.-26.04.2020
JuneLOFT:Karlsruhe, 19.-21.06.2020
OctoberOrgatec:Cologne, 27.-31.10.2020
Novemberarchitekt@work:Berlin, 11.-12.11.2020
Decemberarchitekt@work:Stuttgart, 02.-03.12.2020
Trade fair dates (subject to change)
i
Issue 6-7/2020 8-9/2020 md Offi ce 10/2020 md Offi ce 11/2020 12/2020
PD:AD/ED:
09.06.202012.05.2020
26.08.202003.08.2020
01.10.202008.09.2020
03.11.202009.10.2020
04.12.202011.11.2020
Lead story DESIGNING THE FUTURE 1How we want to live and work in the future
creativity@workDesign programs and other creativity building blocks for the culture of innovationKitchen in the Offi ceFrom the Kitchenette to the Market-place of Employee communicationEducational InstitutionsNew construction or renovation? Whether it’s furnishing, light or � ooring, the right learning environ-ment will shape for LifeSilver SocietyBarrier-free living, from the Kitchen to Sanitary solutionsColour, Textiles and TextureThe juxtaposition of diff erent living trends and what matters in � re protection within interior design
NetworkCouch, Garage or Dialogue Space - a Home for the TeamFinally Peace!Acoustic planning pays off Staying on the ground-Object-ready products and room solutions
DESIGNING THE FUTURE 2How we want to live and work in the futureIntelligent LightTechnical light can shine more than just lightStep by step – open the doorStairs, doors and their locking systems
Hotels of the future Between Leisure and Work – trend � elds for the Hotel IndustryRetail & FoodDigitalisation merges sensual worlds of experienceHello RobotVirtual Reality/Augmented Reality in the Design and Planning process
FairsEvents
PreviewOrgatecAcoustex
In every issue: Universities, design collections, Letter from, Smart materials, Green, Spot on, Young talents, Designer chat, Instagram
30
md INTERIOR DESIGN ARCHITECTURE
Editorial Schedule 2020
This editorial calendar provides you with an overview of which product areas are integrated within the relevant Issues, thereby assisting in your topic-related media planning.
Potential Product Areas
Acoustics md 05 | 06-07 | 10
Fittings md 03 | 06-07 | 10
Flooring md 01 | 02 | 05 | 06-07 | 08 | 10 | 11 | 12
Office md 02 | 05 | 06-07 | 08 | 10
Ceiling md 05 | 06-07 | 08 | 10 | 11
Colormd 02 | 03 | 06-07 | 09 | 10 | 12
Kitchens md 01 | 04 | 06-07 | 09 | 10 | 12
Store and exhibition stand construction md 02 | 06-07 | 10
Lights md 03 | 06-07 | 10
Lighting md 02 | 06-07 | 10 | 11
Furniture components md 03 | 06-07 | 10
Surfaces md 03 | 06-07 | 10
Outdoor md 06-07 | 08 | 10
Sanitary md 03 | 04 | 06-07 | 09 | 10 | 12
Counter md 01 | 03 | 06-07 | 10 | 11 | 12
Locking systems md 06-07 | 11
Technical lighting/Office md 06-07 | 08 | 10
Textiles md 01 | 03 | 05 | 06-07 | 09 | 12
Stairs md 06-07 | 11
Door fittings md 06-07 | 11
Doors md 06-07 | 11
Wall md 05 | 06-07 | 08 | 10 | 11
Home furniture md 01 | 04 | 06-07 | 10
31
md INTERIOR DESIGN ARCHITECTURE
Ad formats and prices (Prices valid as of 01.10.2019, in €, plus VAT)
Ads: Standard formats
Formats Basic ratesb/w
2-colour 3-colour 4-colour Bleedsurcharge
Formats: width x height in mm Trim: add 3 mm to each side
Surcharge Totalrates 2c
Surcharge Totalrates 3c
Surcharge Totalrates 4c Type area Trimmed
1/1 page 4,700.00 650.00 5,350.00 1,300.00 6,000.00 1,950.00 6,650.00 470.00 188 x 270 210 x 297
1/2 page 2,500.00 470.00 2,970.00 940.00 3,440.00 1,410.00 3,910.00 250.00 land.port.
4col2col
188 x 13392 x 270
210 x 150103 x 297
1/3 page 2,150.00 300.00 2,450.00 600.00 2,750.00 900.00 3,050.00 215.00 land.port.
4col 188 x 8860 x 270
210 x 10571 x 297
1/4 page 1,490.00 250.00 1,740.00 500.00 1,990.00 750.00 2,240.00 149.00 land.
port.
4col2col1col
188 x 6592 x 13344 x 270
210 x 82103 x 150
55 x 297
1/8 page 760.00 125.00 885.00 250.00 1,010.00 375.00 1,135.00 – land.
port.
4col2col1col
188 x 3292 x 6544 x 133
Classified ads • Job ads, offers to act as representative offices, tenders, competitions, miscellaneous – width: 44 mm, price per mm for b/w: 4.00 € • Jobs sought, width: 44 mm, b/w, price per mm: 2.00 € • Box number charge incl. postage charge for recolonses: 17.00 €
Trade partner entries Partners for office planning • Main entry: 140.00 € p/year • Every additional entry: 96.00 € p/year
Partners for office furnishings • Main entry: 400.00 € p/year • Every additional entry: 200.00 € p/year
Special positions, availability of cover pages and other formats on request.
32
Details Prices incl. share of postage Technical notes
Bound inserts 1 leaf = 2 pages2 leaves = 4 pages
80–134 gsm 4,840.00 8,300.00
135–180 gsm 5,500.00 9,500.00
Delivery quantity: 10,300 copiesMust accompany all copiesSize (untrimmed):216 x 305 mmPrices for <80 gsmand >180 gsm on request.
Tip-ons on advertisements or bound inserts
Postcards
in addition to carrying ad/bound inserts
61.00 per thousandplus gluing: 38.00 per 1,000 automated/ 74.00 per 1,000 manual
Delivery quantity: 10,600 copiesMust accompany all copiesOthers, e.g.: booklets,product samples on request.
Loose inserts up to 25 gup to 30 g
260.00 per thousand286.00 per thousand
Delivery quantity: 9,700 copiesPartial inserts on requestMax. format: 200 x 290 mm (w x h)
md INTERIOR DESIGN ARCHITECTURE
Special ad formats (Prices valid as of 01.10.2019, in €, plus VAT)
DISCOUNTS:Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on colour and bleed surcharges, loose inserts, or any special ad formats. Discounts on bound inserts: 1 leaf = 1/1 page
Frequency Volume3 ads 5% 2 pages 5%6 ads 10% 5 pages 10%9 ads 12,5% 8 pages 15%12 ads 15% 12 pages 20%15 ads 20% 15 pages 25%20 ads 25% 18 pages 30%
Ask about our combined discounts!
Tip-ons
Loose inserts
Bound inserts
Tip-onsTip-ons
ADVERTORIALS
An exclusive opportunity to present products and brands. In md INTERIOR DESIGN ARCHITECTURE’s “Look & Feel” in collaboration with the editorial staff .
• You provide us with text and images• We take over the design and publication
Formats Number of images
Text volume
Prices*, 4c
2/1 page 6-8 3,500 characters
9,500.00
1/1 page 4-5 1,600 characters
5,500.00
1/2 page 1-4 700-800 characters
3,000.00
*no further discountsContact for submission of fi les and technicaldetails: [email protected] Example of 1/1 page
Example of 1/2 page
TECHNCAL INFORMATIONsee page 33i
33
bba bau beratung architektur | db deutsche bauzeitung | md INTERIOR DESIGN ARCHITECTURE
Technical Requirements
DELIVERY OF AD SPECIALS
Delivery note for ad specials:
Addressed to »bba«, »db«, »md«, issue (no.) euro-pallet dimensions: 80 x 120 cm (max. height 110 cm)
Delivery address for bound and glued inserts:
Delivery at advertiser‘s expense to Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. – 6:00 p.m.
Delivery address for loose inserts:
Delivery at advertiser‘s expense to Beck Servicepack GmbH, Raiffeisenstraße 25, 70794 Filderstadt, Germany. Delivery times: Monday to Friday 07:30 a.m. – 4:30 p.m.
for
Bound insert: Possible with perfect binding.Delivery untrimmed.
Trim layout diagram:
for
Bound insert: Possible with perfect binding.Delivery untrimmed.
Trim layout diagram:
6-seitig674 mm
Fräsrand je 3 mm3 mm
5 mm
3 mm
297
mm
bes
chni
tten
305
mm
unb
esch
nitt
en
236 mmunbeschnitten
230 mmbeschnitten
226 mm
223 mm
212 mm
212 mm
FalzFalz (Bund)
305
mm
unt
rim
med
297
mm
tri
mm
ed
620 mm3 mm3 mm
3 mm3 mm
5 mm5 mm
432 mm
216 mmuntrimmed
216 mmuntrimmed
209 mm 195 mm
195 mm
cutting edge 3 mm eachcutting edge 3 mm each
fold (gutter)
4-sided 6-sided
fold (gutter) fold
305
mm
unt
rim
med
297
mm
tri
mm
ed
210 mmtrimmed
210 mmtrimmed
206 mm
305
mm
unt
rim
med
297
mm
tri
mm
ed
620 mm3 mm3 mm
3 mm3 mm
5 mm5 mm
432 mm
216 mmuntrimmed
216 mmuntrimmed
209 mm 195 mm
195 mm
cutting edge 3 mm eachcutting edge 3 mm each
fold (gutter)
4-sided 6-sided
fold (gutter) fold
305
mm
unt
rim
med
297
mm
tri
mm
ed
210 mmtrimmed
210 mmtrimmed
206 mm
305
mm
297
mm
bes
chni
tten
236 mmunbeschnitten
230 mmbeschnitten
4-seitig472 mm
Fräsrand je 3 mm3 mm
5 mm
3 mm
Falz (Bund)
34
ONLINEwww.arcguide.dewww.bba-online.dewww.db-bauzeitung.dewww.md-mag.com
ONLINE
Konradin Architektur – the marketing alliance made up of four architecture websites.
Take advantage of the defi ned addressing of the target group with topic and interest-steered online campaigns.
Do you have your own special needs? We will implement in a target-oriented fashion.
Request our detailed online presentation at: [email protected]
35
arcguide.de | bba bau beratung architektur | db deutsche bauzeitung | md INTERIOR DESIGN ARCHITECTURE
Display Ads (Prices valid as of 01.10.2019, in €, plus VAT)
Advertising form PositionDesktop and tablet*
Size in pixel (B x H)Desktop and tablet
PositionMobile
Size in pixel (B x H)Mobile
Price perweek/
website
Large Leaderboard
Leaderboard
970 x 90
728 x 90
300 x 50 390.00
290.00
Skyscraper
Sticky Skyscraper
120 x 600 or160 x 600 (wide)
300 x 50 310.00
370.00
Hockeystick orWallpaper with background colour as a HEX code
728 x 90 and 160 x 600 or 970 x 90 and 120 x 600
300 x 75 750.00
Billboard 970 x 250 300 x 75 490.00
Medium Rectangle 300 x 250 mobile Rendering1:1
350.00
Halfpage Ad 300 x 600 mobile Rendering1:1
470.00
Video Ad 300 x 250 mobile Rendering1:1
430.00
Display ads appear on the booked website/the booked websites incl. all sub-pages for a maximum of 3 adverts in rotation
DISCOUNTS IN WEEKS: from 6 = 5% from 12 = 10%from 18 = 15% from 24 = 20%
SUBMISSION OF FILES: 7 days before start of campaign by email to [email protected] formats GIF, JPG, HTML 5 (responsive), Redirect (fi le size max. 80 KB). HTML5 and Redirect - please attach HTTPS-conform. File format video ad: MPEG4 (fi le size max. 30 MB). For the Frame Ad, Wallpaper, Sticky Skyscraper and Expandable Leaderboard advertising formats, please request our technical specifi cations by emailing [email protected]. OTHER FORMATS ON REQUEST: [email protected]
( db website for example)( db website for example)
Skys
crap
er
Leaderboard
MediumRectangle
*Size and position in pictures illustrative. Displayed in rotation.
i
36
arcguide.de | bba bau beratung architektur | db deutsche bauzeitung | md INTERIOR DESIGN ARCHITECTURE
Newsletter (Prices valid as of 01.10.2019, in €, plus VAT)
SUBMISSION OF FILES:7 days before date of dispatch by email to: [email protected] formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (fi le size max. 60 KB).With animated GIF fi les, the e-mail may only display the fi rst animation frame.
Exclusive newsletter Recipients*As of 08/2019 per dispatch
Price per issue
Subscribers to / 19,000 or 18,200 4,500.00
Subscribers to 19,200 4,500.00
Subscribers to / 9,000 4,500.00
Subscribers to Tue + Thu 21,500 4,500.00
Editorial newsletter Size in pixels (w x h) Price per issue
Text/image ad (300 characters) 200 x 150 990.00
Leaderboard 590 x 100 700.00
Full banner (in content) 590 x 100 500.00
Other target groups of the Konradin architecture brand network
“Architects/planners” 46,100 6,500.00
“Architects/planners/interior designers” 51,500 7,900.00
“Architecture/construction in general” 86,000 9,500.00
37
Advertising format run time Price in €
Exclusive sponsoring of your topic page 6 months from 6,880.00
Benefi t from a customised Theme Page
for architects, planners and designers
AVAILABLE WEBSITES
www.arcguide.de www.bba-online.dewww.db-bauzeitung.dewww.md-mag.com
EDITORIAL SCOPE
Your message should be surrounded on websites by well-researched articles on similar topics? We offer you this with our expertise of the leading Architectural brands bba, db, md und arcguide.de.
SERVICES• Topic pages will be listed in the navigation under “Top-Themen”
• Editorially, SEO-optimised introduction
• The topic page contains a mention of the sponsor plus company logo
• Profile in the company directory
• Medium rectangle exclusive for your topic page 2x 4 weeks on a Konradin- architecture website (db, md, bba oder arcguide)
• Exclusive Newsletter at the start of the sponsoring
• Topic pages – button to implement them on your homepage
arcguide.de | bba bau beratung architektur | db deutsche bauzeitung | md INTERIOR DESIGN ARCHITECTURE
Topic pages for architects and planners (Prices valid as of 01.10.2019, in €, plus VAT)
SPONSORLOGO
38
bba bau beratung architektur
bba-Infoservice (Prices valid as of 01.10.2019, in €, plus VAT)
Your extras in detail Price
Logo and company profi le for 12 months 490.00
Download package 1 (up to 8 fi les*) 720.00
Download package 2 (up to 15 fi les*) 1,120.00 One-off announcement of your download off er in the editorial bba newsletter
430.00
* Product data sheets, brochures, videos
Expand your brand presence and
reach your target group with even
greater success
With the bba-infoservice, architects, planners and civil engineers can request quick, direct and free information on current topics and products from manufacturers.
Every manufacturer that has either advertised within bba, or has been mentioned editorially, is automatically allocated their own microsite on bbainfo.de, so that readers can request additional product information directly at the click of a mouse.
BENEFITS• Presence – The editorial staff will forward readers from the magazine to your
microsite at bbainfo.de• Lead generation – Contact data left during registration will belong to you! • Purchasing interest – Off er spot-on additional information to interested parties
and turn prospective buyers into actual buyers.
DOWNLOADS• Application Videos • Data sheets • Planning Documents• Reference Reports • Whitepaper
39
bba bau beratung architektur
bba Dossiers (Prices valid as of 01.10.2019, in €, plus VAT)
Topics
01-02/20 Thermal insulation 07-08/20 Doors/sliding doors
03/20 Air Conditioning, ventilation, cooling 09/20 Sound insulation | acoustics
04/20 Construction Software 10/20 Timber construction
05/20 Glass facades + balcony glazing
11/20 Metal for facades and roofs
06/20 Concrete 12/20 Flat roof
SERVICES• exclusive media partner• leads sent monthly • naming of your company, incl. logo under dossier• link to your homepage under dossier• 1/1 page, bled, 4c, on one of the first pages of the online dossier• run time: 12 months• text/illustrated ad in dossier newsletter
Run time Price
one year 3,980.00
The editorial staff will focus on key issues in an online dossier that will be made available to architects and planners for download for 12 months at www.bba-online.de/dossiers.
Those interested must register for download. As a result, you will discover which planners are especially important at the time of writing.
bba Dossiers off er rapid access to key topics
of interest and provide valuable architect contacts
40
bba bau beratung architektur | db deutsche bauzeitung | md INTERIOR DESIGN ARCHITECTURE
Webinars (Prices valid as of 01.10.2019, in €, plus VAT)
Knowledge transfer on a multimedia basis in direct contact
with the target group
Inform about the application possibilities of your products
in a live chat.
BENEFITS• Lead Generation• Competent implementation (moderated by an expert editor)• Image and brand strengthening• Cost and time savings• Direct contact with the target group
Webinar − Services and price (minimum lead time 6 weeks)
Announcement of your webinar on the website withimage • text • registration page
Promotion in newsletter • website • further appropriate media of Konradin Architecture
E-mailing of invitations • reminders • appointment reminders • follow-ups
Online webinar space and live transmission (approx. 60 minutes), Poll during the live broadcast
Professional moderator, inclusion of up to two speakers on your side(live test before broadcast)
Registration list including contact details
Detailed reporting
On-demand webcast after live transmission on the website with image and text
Package price 7,000.00
Gain new contacts with registered participants who are
interested in your know-how.
Share audio, video and data fi les with your target audience on a
multimedia platform!
41
How does lead generation work with Konradin Architecture?
Decision makerCompany
Information e. g. downloadInformation
Lead Registration
Any questions? We are happy to help!
Success factors for yourlead campaign
• Topicality of the subject• Relevance of the topic for the target group• Benefits of your information services• Exclusivity of the download offer• Size of the defined target group
Benefi ts of leads with Konradin Architecture
• Your lead campaign is individually planned and managed so as to achieve its goals
• Precise targeting • Explicit interest in your offer• Edited business contacts incl. opt-in
for your sales
To generate contacts with architects, the architecture media off er several information services
• Webinars• bba-Infoservice | arcguide• Exclusive newsletter• Online questionnaire | competition • Exclusive events• Whitepaper• Market surveys
Lead Generation With strong partners
for qualifi ed leads
42
NEWSLETTER21,500 subscribers2 x per week
WEBSITEwww.arcguide.de
CONTENTProjectsProduct newsThemesLatest news
Communicate with your target group on the editorial levelwith a PR partnership.
+ Increase your awareness with an extensive Company Profile
+ Your product or references achieve a high usage rate on the website and via the editorial newsletter
Added value for your target group
+ Prominent display of projects and product news.
+ Latest topics from the db, md and bba editorial staff, focusing on architecture and design.
+ Editorial themes with valuable information on the subjects of building, product information, acoustics, interior design, grounds maintenance, and more.
+ Complimentary invitations to tender
Target group
Architects, planners, interior designers, designer and office planner
arcguide.de
arcguide.de – info service for architects, planners and designer
We place your references
and industry news quickly and prominently
43
arcguide.de
Online PR partnership:
ARCHITECTS
The target group (architects, planners, designers, construction engineers etc.).
PROJECTS
The manufacturer‘s references and buildings are shown here.
PRODUCT NEWSArchitects fi nd the latest product trends and product applications here.
How does the arcguide info service work for architects, planners and designers?
MANUFACTURERS
The arcguide partners present themselves here by means of their profi le entry.
SUBJECTSHere you will discover useful information on topics such as building stock, acoustics, offi ce equipment, building materials, roofs, grounds, and more.
44
* only bookable in combination with a new or already existing profi le entry.
Profi le entry+ 12-month run time+ Company profile plus logo and big lead image+ NEW: image video and product photos+ All PR releases at a glance+ Further links
1,000.00
PR package (12 months)*
• 12-month run time• All releases will be published automatically in the newsletter
S 3 communications 650.00
M 7 communications 1,200.00
L 16 communications 2,250.00
XL unlimited communications 4,200.00
arcguide partner models in detail
arcguide partner can communicate with their target groups on the editorial level (PR, news releases, references).
PROFILE ENTRY on www.arcguide.de
+ Your profile entry will be listed prominently in the “Hersteller” (Manufacturers) section
+ Your profile entry includes: description of the company, company logo, lead photo, product photos, hotline for architects, links, listing of your key words and product groups
+ Files like ePaper, promotional brochures, product catalogues, technical datasheets and videos will be linked to your profile entry
+ Your news releases will be automatically and visibly assigned to your profile entry and archived.
PR PACKAGE on www.arcguide.de
+ Your news releases will be published prominently under “Projekte” or“Produktnews”
+ Simply select your target group (architects, planners, office planners and designers) and we will place your industry news in the desired newsletter
Talk to us – together we will find precisely the right package for you.Phone +49 711 [email protected]
arcguidenewsletter
21,500 subscribers per
week
arcguide.de
Online PR partnership: (Prices valid as of 01.10.2019, in €, plus VAT)
45
PROJECTS
Our goal is to design your target group communica-tion attractively and fi ll it with life. We will create tailor-made concepts for you, whether for print, online or events - and we will implement them professionally. The Architecture Network additionally off ers you a professional platform to start up
communication with your target group. Profi t from the know-how and editorial skills of all the architec-ture brands. Our top priorities are the bolstering of images, the creation of brands and leads.
Become a partner! Just get in touch.
PROJECTS
46
YOUR ADVANTAGES:Close proximity to your target group.Strong customer loyalty. Intensive contacts in a short period of time. Joint experiences anchors your brand in the minds of new and existing customers.
Organised by db deutsche bauzeitung or bba bau beratung architektur chaired by the respective editor-in-chief and the particular project architect. Together with a maximum of 3 manufacturers involved in the project that explain their solutions on-site.
1 PROJECT | 1 AFTERNOON | 30 ARCHITECTS• Editorially selected reference building - you are welcome to
make suggestions.• approx. 3 hours with a little lunchbox.• approx. 30 participants: architects, construction engineers,
interior designers with a specifi c interest in the project.
AIMThe trade event is meant for architects and interior designers with a specifi c interest in the project.
BECOME A PARTNERExclusively with 1 manufacturer or together with up to 3 manu-facturers. You bring your preferred partner along with you!
We off er you a comprehensive package of media services with reports written by our editorial staff BEFORE-DURING-AFTER the event (online, print, newsletter) via every Konradin architecture channel (bba, db, arcguide and md).
Prices upon request
db-Ortstermin 2019, Berlinwith Saint-Gobain Weber
03164_db_red_anzeige_ortstermin_berlin.indd 1 14.05.2019 12:06:37
Product-related eventsdb-Ortstermin | bba „Technik vor Ort“
We facilitate interaction between
manufacturer and architect.
i
47
Die neue Fachveranstaltungsreihe von md und raumprobe im Hospitalhof in Stuttgart am 12. September 2019von 16 bis 22 UhrExperten aus Industrie und angewandter Forschung stellen Architekten und Innenarchitekten ihre Visionen vor. Erleben Sie, wie Technologien und Materialität von heute weitergedacht werden – für ein lebenswertes Morgen.
mit den SponsorenFachveranstaltungsreihe von
Begrüßung + ModerationSusanne Tamborini-Liebenberg / Chefredakteurin md
Impulsvortrag Hannes Bäuerle / Inhaber raumPROBE / Stuttgart
Und weitere spannende Vorträge zum Thema
Ausstellung / Fingerfood
Gleich anmeldenmd-mag.com/
office2019
Eintritt kostenlos
Zukunft von . . .Arbeit
NEU
03076_md_avl_zukunftoffice_anz02.indd 1 08.05.2019 15:04:59
Topic-related eventsExtremely close to your target group
The experience of how technologies and the materiality of today are considered – for a productive day, remain in the foreground of md events. What opportunities does the future offer? The future is not simply about us. What challenges will interior designers and planners face when it comes to designing sustainable living and working spaces? What will this look like? The future of living and hospitality? Office and lightning, retail and healthcare?
VARIANTSTrade event with up to 4 partnersExclusive trade event
AIMThese trade events are intended to raise awareness amongst architects, interior designers and dealers, incorporating the expertise of different partners with high-calibre speakers and experts on vital issues. The event framework should present new potential solutions, show technologies, provide unique insight and vision.
BECOME A PARTNERIncl. media services and reporting BEFORE-DURING-AFTER the trade event (online, print, newsletter)
Prices upon request
„Zukunft Arbeit“md trade event 2019
„selected“Exclusive trade event
The lecture is the most important element:
an expert, architect, designer or customer should be able to
lecture on the topic. The lecturer shall be named by the partner and coordinated with the editorial staff.
48
CompetitionsWinning Architecture
»Respect and Perspective« The award for best practice building inventory.The award recognises refurbishments, renovations and expansions in which innovative and technically established standard solutions have been implemented and are convincing, through their outstanding qualities. Projects that succeed in providing a viable perspective for build and sustainability.
PUBLICATIONThe award will be presented in full detail, including the award winning designs, within the theme section of db metamorphosis.
Sponsor contribution: 5,900.00 €
db-Student CompetitionWhat exactly is good architecture? With the student competition, db deutsche bauzeitung promotes the students‘ architecture-critical judgment and supports universities in communicating topics of architectural analysis and architectural criticism.
COMPETITION TARGETBased on a self-selected project, students submit a complete project description, analysis and critique, taking into account urban planning, design, energy concept, economics and other pertinent factors.
Price on request
DATES 2020The deadlines for the specifi ed competitions will be announced in due course.
Building Inventory Award 2018 »Respect and Perspective«
Respekt und PerspektiveDer von der db initiierte und gemeinsam mit Saint-Gobain Weber
ausgeschriebene Wettbewerb würdigt Projekte, bei denen es
gelingt, dem Bestand mit dem ihm angemessenen Respekt zu
einer tragfähigen Perspektive zu verhelfen. Dabei können radikale
Lösungen zuweilen ebenso passend sein wie andernorts sensible,
kaum sichtbare Eingriffe.
Architekten, Bauingenieure und Fachplaner können ihr ab 2016
im deutschsprachigen Raum fertiggestelltes Projekt einreichen.
Der Preis wird alle zwei Jahre ausgelobt.
Ausschreibungsunterlagen und weitere Informationen: www.db-wettbewerb.de/bauen-im-bestand-2018
»Respekt und Perspektive«
db-WETTBEWERB
Bauen im Bestand Preis 2018
Der Preis für vorbildliche Lösungen beim Bauen im Bestand wird 2018 zum 3. Mal ausgeschrieben.
Ausgezeichnet werden Sanierungen, Umbauten und Erweiterungen, bei denen beispielhafte und über technisch
etablierte Standards hinausgehende Lösungen umgesetzt wurden und die zudem gestalterisch durch ihre
herausragenden Qualitäten überzeugen.
Ausschreibungszeitraum: Mai – September 2018
Einsendeschluss: 12. September 2018
Preisverleihung und Veröffentlichung: Dezember 2018
Dotierung:Der db-Preis ist mit 15.000 Euro dotiert.
In Kooperation mit
Sponsoren deutsche bauzeitung
db-Student Competition for Architectural Criticism 2018
01334_db_red_anzeige_studentenwettbewerb.indd 1 19.02.2018 13:17:08
Implementing successful and
sophisticated architecture is the goal of every architect.
MEDIA SERVICES: Editorial coverage BEFORE-DURING-AFTER the competition (online, print, newsletter)i
49
Exclusive architectural event Specially tailored for you
Architects visit your production site or architectural projects.The particpants receive exclusive insights in the manufacturing facilites of the companies visited or the incorporated products.
FORMmanufakTOUR with up to 4 sponsorsExclusive manufakTOUR or ObjekTOUR
AIMAll sponsors receive intensive personal contact with architects and planners that have a specifi c interest in their product and its usage. The programme will be rounded off in the evening with intensive networking over dinner with a talk on an architectural topic.
BECOME A SPONSORIncl. media services (invitation adverts, banner campaigns, special newsletter and booklet) as well as editorial reportingBEFORE-DURING-AFTER the trade event (online, print, newsletter)
Prices upon request
NEWIn 2020, individual and unconventional events areplanned. Tailored to your company and your goals! Please contact us!
Exklusive manufakTOUR1 sponsor, 2 days, 40 participants
manufakTOUR4 sponsors, 2 days, 40 participants
Exklusive ObjektTOUR1 sponsor, 2 days, 40 participants
i
Excursions enable the view
behind the scenes
50
Corporate PublishingTailored communication and creative concepts
The Konradin Corporate Media Service has set itself the goal of making communication come alive and attractive. To reach the desired target group with an exceptional range of media services, we off er you a tailored communication opportunity for the desired focal topic with your products and references. As for the content, you determine the aim with professionally edited accounts of outstanding projects, interviews and product reports.
YOUR EXCLUSIVE BENEFITS:
• You set yourselves apart from your competitors through the exclusive product.
• You profit from seriosity, know-how and reach of our renowned trade media.
• You gain great awareness amongst your target group.
• You are given professional assistance from our expert team of editors.
We will assist you with conception, implementation, printing and sales with our whole trade media expertise. • Customer magazine • Paper newsletter • Promotional brochures • Online magazines • E-paper
Just get in touch – together, we will develop exceptional solutions.
Florian Holocher Sandra MackProject manager Project managerPhone +49 711 7594-538 Phone +49 711 7594-395fl [email protected] [email protected]
„Blackprint“from Carlisle Magazine 2019
“context”customer magazine4 x per year
We are specialists for tailored company-specifi c
B2B communication
51
2
The architecture channel offers you an optimal environment for the placing of your job advert.The long-established brands belonging to the architecture channel enjoy a high degree of acceptance within the target group. They offer detailed information from the architectural discussion to the constructed building and the perfect interior design.
PRINT JOURNAL incl. 4 weeks basic job online* ONLINE ONLY
Architecture 1/4 page 1/2 page 1/1 page Circulation/frequency p.a.
db deutsche bauzeitung 990.00 1,900.00 2,900.00 31,100 copies 10x
bba bau beratung architektur 990.00 1,900.00 2,900.00 19,933 copies 10x
md INTERIOR DESIGN ARCHITECTURE 990.00 1,900.00 2,900.00 12,000 copies 12x
fachjobs24.de is the job portal of the Konradin Publishing Group.
Fachjobs24.de represents a unique media network built upon 62 print and online brands with the highest level of professional competence
Double combo package print 30% discount
on adver tising rates for placements in two magazines
Triple combo package print 40% discount
on adver tising rates for placements in two magazines
33 online partners
with 8,902,174 PIs per month
5,145,299 visits per month
All print ads set to type area (specific formats are available upon request), prices in € plus VAT., all print rates indicated are valid for 4-colour print. Publication rates are provided by the publisher and are valid as of 2020.
Das Stellenportal für Ihren Erfolg!
Crafts634,127 PIs,
491,027 visits,90,664 print run
copies
Industry514,856 PIs,
345,510 visits, 215,900 print run
copies
Architecture262,788 PIs,
172,973 visits, 63,033 print run
copies
Knowledge7,328,157 PIs,
4,049,159 visits, 183,968 print run
copies
Optometry96,992 PIs,
43,088 visits,13,900 print run
copies
Working World65,254 PIs,
43,542 visits, 14,665 print run
copies
28 print partners
with 582,130 print
editions per month
Basis Job Premium Job Premium Job +
4 weeks 8 weeks 8 weeks
simple listing simple listing exclusive listing
199.00 249.00 299.00
Architecture has many facets