Personalisierter Content und die digitale Experience wie ... · etc) into new microservices...
Transcript of Personalisierter Content und die digitale Experience wie ... · etc) into new microservices...
Bernd Eßmann | VP Solution Engineering
Personalisierter Content und die digitale Experience
– wie Sie Kunden an allen Touchpoints erreichen
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Über e-Spirit
Deutschland
Dortmund
Berlin
Frankfurt
Hamburg
Köln
München
Stuttgart
Münster
Niederlande
Amsterdam
Österreich
Wien
Schweiz
Zürich
United Kingdom
London
USA
Boston
Chicago
San Diego
Atlanta
Über e-Spirit
International ausgerichtet
Über e-Spirit
e-Spirit in Zahlen
20.000Projekte
1.000Brands
2.300Mitarbeiter
70Partner
1999gegründet
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Content is valuable.
Integration is mission critical!
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SYSTEMS
APPS
PEOPLE
PORTALS
OS
DEVCLOUD
LOCATIONS
MARKETING
CRM
MAM
Marketing
Market- and
target group
data
Social
Media
Marketing
Automatiion
SEO
Video
Streaming
Translation
Web
Analytics
Personalization
CONTENT
EXPERIENCE
HUB
E-CommerceCONTEXT
DEVELOPER
Ads / Displays
SALES
IT
Success factors for digital transformation
Content Experience Hub
People, systems, and
apps
Access
with digital customers on all touchpoints of the customer journey
Publish
Connect
Relevant content to all
channels and devices
Interaction
Real-time data, assets, and information
Content
Experience Hub
WCM is not a Suite story,
it is an integration story.
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FS CaaS is a product extension
enabling customers to integrate content
fast and effortless into any given
3rd party application or device
What is FirstSpirit CaaS?
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Pull- instead of push
● REST-API for Content
● No / very low effort on FS-end to integration
True format neutrality (optional)
● Raw data or pre-rendered content
Accessing and processing FS content without FS know-how
● Domain-driven information structures
● Interfaces and integration based on industry web standards
What new w/ FirstSpirit CaaS?
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Result:
The ultimate Time-to-Market!
FirstSpirit CMS
HTTPD
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CaaS Architecture in Detail
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● 100% microservices-based Architectur
● Docker software container
● Unlimited horizontal scaling
● On-Premise or Cloud
● Instant Cloud-deployment into Amazon EC2,
Microsoft Azure, Google cloud etc.
● Simple Update-process with stable configuration
● “Black box” maintained by e-Spirit – No
maintainance of embedded components by the
customer
State-of-the-Art
CaaS
microservice architecture
frontend technologies
lightweight frameworks instead of monolithic portals
Content Everywhere!
Fast, stable, cost-efficient integration into
3rd party products
frontends (owned and foreign)
software
devices (IoT, Digital Signage etc.)
Content-Shareconomy
no publishing into designated channels - content is ready for
integration in open (but supervised) pull-repositories
indirect monetization through maximum distribution of content
direct monetization via CaaS analytics
Customer benefits
Single source of content for all touchpoints
No additional integration costs (REST API)
Best of both worlds:
Full-fledged CMS (Push)
AND powerful content API (Pull)
Atomic and pre-rendered content
Fast
Relevant
Simple
V1.1 - Cloud Ready - Release (10/2016)
● Cloud-ready setup
● No downtime during setup and scaling
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V2.0 - Delivery Tier (Q4 / 2017)
● Search
● Targeting
FirstSpirit CaaS – Roadmap
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FirstSpirit: New Platform Architecture 2017
FirstSpirit: New Platform Architecture 2017
Platform benefits
Non-disruptive transition between the current infrastructure (Portals,
etc) into new microservices approach
Dynamically replace or enhance single FirstSpirit services by your
Best-of-Breed solutions
Freedom-of-choice regarding backend technology (Java vs. .NET) and
frontend technologie (web-frameworks)
Expose DX-services to the outside of your organization (connecting
partners/customers for process automation)
Time-to-market: Create innovation at your pace!
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United States | Germany | United Kingdom | Austria | Switzerland
Dr. Bernd Eßmann