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Einfügen | Text | Kopf- und Fußzeile CeBIT 2016

SCALE11 – enable the next…

14 – 18 March 2016

www.cebit.de/scale11





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Einfügen | Text | Kopf- und Fußzeile

CeBIT SCALE11 at a glance

9/24/2015

CeBIT SCALE11 2

Exhibition Conference Networking Pitching Workshops

Corporations

Startups

Digital World

Lighthouse

Speakers

Corporate

Startup Summit

Startup Cities

Summit

Events

Matchmaking

Female

Founders

Captains‘ Dinner

Speed-Dating

BVDS Award

NCapital Pitch

Industry

Pitches

Founders

Fight Club

Best of CeBIT

Business Modelling

Financing

Coaching

Going Global

Community Areas

Investors

Startup

Cities





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Startups: your benefit

9/24/2015

CeBIT SCALE11 3


visibility

knowledge transfer

capital

feedback

contacts

customers &

partners mentoring

exchange of

experience





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Corporations: your benefit

9/24/2015

CeBIT SCALE11 4


visibility knowledge transfer

innovation contacts

mentoring





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Investors: your benefit

9/24/2015

CeBIT SCALE11 5


visibility knowledge transfer

consultancy contacts

portfolio extension

partnering





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public / private institutions: your benefit

9/24/2015

CeBIT SCALE11 6


visibility

knowledge transfer

corporate contacts

innovation

startup contacts





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The “young” CeBIT 2015:

150+ startups and established companies

exhibiting at SCALE11.

120 investors participated in the NCapital

pitch.

Industry pitches as part of the SCALE11

industry days in co-operation with VW, RWE

and PRO7/SAT1.

VW codeFest final with 8 teams from

8 universities: http://www.group-

it.volkswagenag.com/codefest/codefest.html

Female founders meeting organized by the

Federal Ministry for Economic Affairs &

Energy.

Networking events e.g. Startup Meetup and

PubCrawl.

Matchmaking & mentoring events.

Startups @ CeBIT 2015

CeBIT SCALE11 7

9/24/2015

http://www.group-it.volkswagenag.com/codefest/codefest.html







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Review 2015

9/24/2015

CeBIT SCALE11 8

http://www.cebit.de/de/news-trends/videos/mediathek/video-detailansicht.xhtml?id=16256





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Best Practice 2015 (Interview only available in German)

9/24/2015

CeBIT SCALE11 9

http://www.cebit.de/de/news-trends/videos/mediathek/video-detailansicht.xhtml?id=16960





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Einfügen | Text | Kopf- und Fußzeile Topic cluster and special displays at CeBIT 2016

- Map of the exhibition grounds -

9/24/2015

CeBIT SCALE11 10





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CeBIT 2016: floor plan hall 11 (first draft)

CeBIT SCALE11 11

Job & Career

Developer

World

CeBIT

RUN 2016

Corporate Stage

Workshop I

Lounge11

Organized

Community Areas

Corporate

Presentation

Owned

Community Areas

Joint Pavilion

„Junge

Innovative

Unternehmen“

Conference

Room

Workshop II

Startup Stage

Startup Cities

Maker

Space





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SCALE11 Community Areas

CeBIT SCALE11 12

9/24/2015

Organized Community Area:

As a startup you will book your Startup Workstation

within our SCALE11 topic clusters:

Big Data

Digital Health

Education Technology

Hardware

Media & AdTech

Mobility & Automotive

Smart Cities

That is perfect positioning at best visibility.

Wanted! Community Captains

We are looking for established players to become Community

Captain of our topic clusters. For exhibitors as well as for visitors

the Community Captain will act as expert, mentor and partner to

answer questions and to support startups to scale up their

business. Community Captains will get visibility by branding of

the community area, by organizing their own community tables in

our lounge, by arranging the Captains’ Dinner and in best case

they will have an own Corporate Presentation within their area.

Owned Community Area 8+1 / 15+2:

Me and my network:

Owned Community Areas at SCALE11 are designed for political

and country organisations, investors, accelerators and

incubators as well as for established companies willing to

present its startup network at SCALE11.

Buy 8, get one free / buy 15 get two free:

Each organizer of an Owned Community Area booking

8 Startup Workstations will get an additional workstation for

free, for bookings of 15 workstations, you will get even 2

workstations for free.

Exhibiting within an Owned Community Area means positioning

of startups in partnership with their network organization.

Cloud & XaaS

eCommerce

FinTech

Logistics

Internet of Things

Security

Smart Home





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13

Startup Participations





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Startup Workstation

Our offer is your chance: Take advantage of our low cost startup participation opportunity „Startup-Workstation 8sqm“.

Be part of SCALE11 and get direct access to B2B decision makers, potential business partners, customers and

know-how.

9/24/2015

CeBIT SCALE11 14

Startup-Workstation 8sqm

Footprint 8sqm incl. stand, infrastructure and

stand cleaning:

Workstation consisting of triangular element with

1 side graphics and 1 side optional display, workspace

and locker, 2 bar stools, lighting and trash

3-way socket

Internet

Carpet

Pitch slot at our Startup Stage

incl. online profile on relevant channels

incl. processing fee

Surcharge:

Display and backside lighting of stele.

Price „all in“: 2,011 Euro*

plus VAT

* Offer only valid for legally independent enterprises that have been in business for less than five years.

Early Birds book their Startup Workstation until 10/31/2015 for only 1,511 Euro „all-in“. This offer is valid for the first 50 startup registrations.





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15

Corporate Participations





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Einfügen | Text | Kopf- und Fußzeile Interested in becoming CeBIT SCALE11 Corporate Partner?

9/24/2015

CeBIT SCALE11 16

15 + 2 8 + 1 Exclusive Shared

Logowall Corporate Stage ■

Logowall Startup Stage ■ ■ ■

Logowall Lounge ■ ■ ■ ■ ■ ■

Red Carpet Wall ■ ■ ■ ■ ■ ■

Website ■ ■ ■ ■ ■ ■

Social Media ■ ■ ■ ■ ■ ■

SCALE11 App ■ ■ ■ ■ ■ ■

Editorial integration in website & social media ■ ■ ■ ■ ■ ■

CeBIT Press Preview: large booth ■

CeBIT Press Preview: speaker slot ■

Corporate Presentation A: 50 sqm ■ 40000 € 40000 € 40000 € 40000 € 40000 €

Corporate Presentation B: 30 sqm 25000 € 25000 € 25000 € 25000 € 25000 €

Corporate Presentation C: 15 sqm 20000 € 20000 € 20000 € 20000 € 20000 €

Corporate Identity Element ■ ■ branded shared

Branded Table in lounge ■ ■ ■ ■

Startup Workstations 17 9

Registration as CeBIT exhibitor ■ ■ ■ ■ ■ ■

Meeting room branded shared shared shared shared

Speaker slot Corporate Stage 2 1

Speaker slot Startup Stage 17 9

Workshop Area 1 day

Individual event at Corporate Stage/WS Area 1/2 day

Number of participants 10 34 18 5 2 2

Startup Award ■

Cost in € 100011 € 40011 € 26011 € 25011 € 10011 € from 25011

Premium

Event Partner

Event

Partner

Communications and logo integration

Press activities

Exhibitor participation / Local Presence

Organized Community Area

Community Partner

Owned Community Area

Conference-/Workshop-Participation

SCALE11 Captains' Dinner





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Premium Event Partner

9/24/2015

CeBIT SCALE11 17

What a chance: become SCALE11 Premium Event Partner and benefit from maximum visibility and services which are

exclusively reserved for our Premium Event Partners*:

* The services listed here are expandable.

We are happy to discuss your individual needs and to create with you a customized offer.

Branding and visibility as Premium Event Partner in all

communication and marketing material (website, social

media, press, branding in the hall, etc.)

Corporate Presentation 50 sqm incl. stand, equipment

and infrastructure

2 speaker slots (prime time) at our Corporate Stage

incl. branding as Premium Event Partner

1 day Workshop Area incl. branding as Premium Event

Partner

Meeting room facilities for 5 days incl. branding as

Premium Event Partner

10 participants at our SCALE11 Captains‘ Dinner

Integration in SCALE11 Startup Award

Integration in CeBIT Press Preview, 20th January 2016 Premium Event Partner: 100,011 €





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Present yourself with your startup network in one of our Owned Community Areas.

Offer young and innovative companies a low cost CeBIT participation under a strong brand - your brand - and thus

a platform for growth and success.

9/24/2015

CeBIT SCALE11 18

Owned Community Area „15+2“

Footprint incl. stand, infrastructure and stand cleaning:

15 workstations each 8sqm for startups only*, each

consisting of triangular element with 1 side graphics

and 1 side optional display, workspace and locker,

2 bar stools, lighting and trash

2 additional workstations each 8sqm for free; for own

use or two additional startups

Per workstation: 3-way socket, internet, carpet

Corporate identity element


Branded Community Table in our SCALE11 lounge

Free use of our meeting room facilities

For startups: pitch slot at our Startup Stage


Price „all in“: 40,011 Euro**

plus VAT

Owned Community Area „8+1“

Footprint incl. stand, infrastructure and stand cleaning:

8 workstations each 8sqm for startups only*, each

consisting of triangular element with 1 side graphics

and 1 side optional display, workspace and locker, 2

bar stools, lighting and trash

1 additional workstation 8 sqm for free; for own use or

an additional startup

Per workstation: 3-way socket, internet, carpet

Corporate identity element




For startups: pitch slot at our Startup Stage


Price „all in“: 26,011 Euro**

plus VAT

* Offer only valid for legally independent enterprises that have been in business for less than five years.

**The packages are scalable. Please contact us for an individual offer.





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Will you be the next Community Captain of our Organized Community Areas: Big Data, Cloud & XaaS, Digital Health,

eCommerce, Education Technology, FinTech, Hardware, Logistics, Media & AdTech, Internet of Things,

Mobility & Automotive, Security, Smart Cities and Smart Home.

As Community Captain you will be an expert of the topic cluster and in the focus of awareness. You will automatically

benefit from direct access to the innovative newcomers of your industry. That is networking at its best.

9/24/2015

CeBIT SCALE11 19

Organized Community Area SHARED

Community Captains of an Organized Community Area will

benefits from:

Branding of the Community Area

(shared corporate identity element)

Integration in our extensive communication- and press

activities at SCALE11 incl. logo integration



Preis „all in“: 10,011 Euro

plus VAT

Organized Community Area EXCLUSIVE

Exclusive Community Captains of an Organized Community

Area will benefits from:

Exclusive branding of the Community Area

(branded corporate identity element)

Integration in our extensive communication- and press

activities at SCALE11 incl. logo integration



1 free speaker slot at our Corporate Stage


Preis „all in“: 25,011 Euro

plus VAT





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Event Partner

CeBIT SCALE11 20

You have your own startup event format that you would

like to realize at SCALE11?

We invite you to share your ideas with us.

To carry our your event we will provide the appropriate

facilities incl. equipment and technology. We will also

integrate you in our extensive SCALE11 communication-

and press activities, more attractive services included.

Let‘s realize it together.

9/24/2015

Event Partner: from 25,011 €





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Corporate Presentations

In addition to a Community Captain sponsorship, the

Corporate Presentation is your reception centre for

potential partners and customers:

Corporate Presentation 15sqm:

Footprint 15sqm incl. stand (stele with graphics and

display, 3m light panel), infrastructure (small lounge,

power supply, internet access, brochure display, trash,

carpet) and stand cleaning.


Footprint 30sqm incl. stand, infrastructure (integrated

display, small lounge, registration desk, power supply,

internet access, brochure display, trash, carpet)

and stand cleaning.


Footprint 50sqm incl. stand, infrastructure (integrated

display, registration desk, small lounge, power supply,

internet access, brochure display, trash, carpet) and stand

cleaning.

9/24/2015

CeBIT SCALE11 21





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22

Startup Cities





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Startup Cities

Silicon Valley is still the world-leading startup hub, well known as center of innovations and headquarter of global

IT and high-tech corporations.

In an increasingly interconnected world, more and more global startup hubs and cities evolve, among others

Tel Aviv, London, Berlin, Paris and Sydney.

Important agglomeration factors of these new hubs favor the decisions of founders and investors beyond the

Silicon Valley.

(Political) decision makers from cities and municipalities are required to provide the appropriate conditions

to ensure that their city will have best opportunities to become a world-leading startup hub.

9/24/2015

CeBIT SCALE11 23

source:

http://www.citylab.com/tech/2015/07/the-worlds-

leading-startup-cities/399623/

http://www.citylab.com/tech/2015/07/the-worlds-leading-startup-cities/399623/














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Startup Cities @ SCALE11

Our recommendation:

Owned Community Area 8+1/15+2:

Present your startup city with selected startups in a joint pavilion.

Become „community captain“ for one of our organized community areas,

e.g. FinTech, Big Data, Digital Health, Smart Cities, …

Use the conference and workshop infrastructure to underpin your economic and political

advantages and strengthen your competitive position amongst other startup hubs

(Paris, Tel Aviv, London, Berlin).

SCALE11 – enable the next…

leading startup city!

9/24/2015

CeBIT SCALE11 24





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15 + 2 8 + 1 Exclusive Shared

Logowall Corporate Stage ■

Logowall Startup Stage ■ ■ ■

Logowall Lounge ■ ■ ■ ■ ■ ■

Red Carpet Wall ■ ■ ■ ■ ■ ■

Website ■ ■ ■ ■ ■ ■

Social Media ■ ■ ■ ■ ■ ■

SCALE11 App ■ ■ ■ ■ ■ ■

Editorial integration in website & social media ■ ■ ■ ■ ■ ■

CeBIT Press Preview: large booth ■

CeBIT Press Preview: speaker slot ■

Corporate Presentation A: 50 sqm ■ 40000 € 40000 € 40000 € 40000 € 40000 €

Corporate Presentation B: 30 sqm 25000 € 25000 € 25000 € 25000 € 25000 €

Corporate Presentation C: 15 sqm 20000 € 20000 € 20000 € 20000 € 20000 €

Corporate Identity Element ■ ■ branded shared

Branded Table in lounge ■ ■ ■ ■

Startup Workstations 17 9

Registration as CeBIT exhibitor ■ ■ ■ ■ ■ ■

Meeting room branded shared shared shared shared

Speaker slot Corporate Stage 2 1

Speaker slot Startup Stage 17 9

Workshop Area 1 day

Individual event at Corporate Stage/WS Area 1/2 day

Number of participants 10 34 18 5 2 2

Startup Award ■

Cost in € 100011 € 40011 € 26011 € 25011 € 10011 € from 25011

Premium

Event Partner

Event

Partner


Press activities

Exhibitor participation / Local Presence


Community Partner


Conference-/Workshop-Participation

SCALE11 Captains' Dinner

Become CeBIT SCALE11 Startup City Partner

CeBIT SCALE11 25

Startup Cities





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26

More options to participate





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How to participate: content

9/24/2015

CeBIT SCALE11 27

Our SCALE11 Corporate Stage is

made for your grand entrance.

Discuss key issues, trends and

current developments in the world

of innovation by keynote, lecture or

panel discussion.

Our Startup Stage is the pitch

platform for exhibiting startups. It‘s

the place at SCALE11 where

innovation „will happen“.

You want to share your knowledge

with other players of the startup

ecosystem and enthusiasm for a

partnership? Therefore we

recommend to you our well-appointed

workshop areas to book for small and

interactive groups and formats.

The initial contact is done. Now the meetings are

getting more and more confidential. For this kind

of discussions we would like to offer to you our

trendy "meeting rooms" (chimney room, beach

chair, garage, tipi, tree house, etc.) to continue

your conversations in "private" atmosphere.

In addition to our stages our Conference Room

for up to 150 participants offers the opportunity for

closed events in a calm atmosphere. Book our

conference room for conferences, discussions oder

closed pitches. We are happy to assist.

SCALE11 Corporate & Startup Stage

Conference Room

Workshop Area

„Meeting Room“





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How to participate: networking

9/24/2015

CeBIT SCALE11 28

Invite your guests to your SCALE11

Community Table in our lounge and use this

this convivial groups for lively discussions with

like-minded people and counselors.

Networking works best in the

evening, in a relaxed atmosphere,

with a cold beer or a good glass

of wine. Think about becoming sponsor of our

SCALE11 evening events and support active

networking between startups, established industries

and investors.

Evening Events

SCALE11 Community Table

Maker Space

Details coming soon!

Maker Space





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How to participate: brand awareness

9/24/2015

CeBIT SCALE11 29

SCALE11 is colorful. This is reflected

everywhere in the hall. in the lounge, at the

registration and at our stages you will find our

colored SCALE11 stools. As sponsor of these

stools you will put your brand in the right light

and make it visible at central places.

When CeBIT will close its doors the stools will

get a new home in your Co-Working Space or

your office. Or they will be your personal give

away for your visitors, customers and partners

at the end of CeBIT.

Our staff is colorful as well. They wear shirts

designed in key visual of SCALE11.

Upgrade these shirts as sponsor with your logo

and your brand will permanently „walk“ through the

hall and the crowd of visitors and exhibitors .

As sponsor you will get

exclusive visibility on the

lanyards of our participant

badges.

Do not let this unique

opportunity pass.

SCALE11 Stools

Staff Shirts

CeBIT SCALE11 App

Leverage the targeted scope

and reach of the CeBIT

SCALE11 app to get your

message across.

For maximum user

relevance, you can place

your ad exactly where it

needs to be to reach your

target audience.

Lanyards

As sponsor you will get exclusive visibility on the

coffee cups, that you will find every day in our

Lounge11. Another unique opportunity for brand

awareness at SCALE11.

Coffee Cups





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SCALE11 impressions (2015)

9/24/2015

CeBIT SCALE11 30

Startup Workstations Owned Community Area „8+1“ / „15+2“ BMWi Joint Pavilion

Corporate Stage Lounge11 Information & Registration





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Sketches 2016

9/24/2015

CeBIT SCALE11 31

Startup Workstation (different views)

Owned Community Area 8+1 Corporate Identity Element





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Einfügen | Text | Kopf- und Fußzeile We look forward talking to you:

Dagmar Wolf

Project Manager Strategic Formats

[email protected]

+49 511 / 89-33113

Denis Walpuski

Project Director SCALE11

[email protected]

+49 511 / 89-32587

mailto:[email protected]

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