Sebas=an$Ritze united,domains$AG 6.ecoKongress … · Wie$die$neuen$Domain,Endungen$die$...

Wie die neuen Domain-‐Endungen die Welt für Verbraucher verändern werden

Sebas=an Ritzeunited-‐domains AG

6. eco-‐Kongressam 17.4.2013 in Köln

Neue Domain-‐Endungen / Ritze

27.peter.mueller.muenchen.privat.de

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Domainregistrierungen weltweit:

250 Millionen

100+ Millionen .com Domains15+ Millionen .de Domains

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Anzahl gTLDs von 1999 -‐ 2015*

0

750

1500

1999 2003 2007 2011 2015* Idealfall; historische Daten: ICANN

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2000: Erste Runde

2003/4: Zweite Runde

2012: DriIe Runde


Chance auf eine kurze, gute Domain:AnstaI yoga-‐in-‐berlin24.de

yoga-‐in-‐berlin24.de

berlin.yoga yoga.berlin

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Neue Domain-‐Endungen die zum Thema „Shopping“ konkurrieren

bargains, buy, cashbackbonus, cheap, coupon, coupons, deal, deals, discount, free, giZ, giZs, gra=s, kaufen, market, pay, promo, qpon, sale, save, shop, shopping, shopyourway, store

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Neue Domain-‐Endungen aus Verbrauchersicht:

Verwirren die neuen Domainendungen den Verbraucher?

Oder sind die neuen Domainendungen gut für den Verbraucher?

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Neue Domain-‐Endungen / Ritze8


Die Domain verändert sich

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hIp://info.domainanbieter.de/fantasiename/linkliste

hIp://www.fantasiename.de/linkliste

fantasiename.de/blog

fantasiename.blog

.fantasiename

http://info.DomainAnbieter.de/IhrFirmenname/produkt

http://info.DomainAnbieter.de/IhrFirmenname/produkt

http://www.IhrFirmenname.de/produktfirmenname.de/produkt







Die InformaWonssuche verändert sich.

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Die Domain-‐Endung als SEO Kriterium



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search.shoes

Die Domain-‐Endung als SEO Kriterium

new gTLDs

Gamblingbet, bingo, broker, casino, game, juegos, ladbrokes, lotto, play, poker, vegas, win, winners

Telecom

mobile, phone

airtel, docomo, etisalat, kpn, movistar, nokia, ntt, orange, qtel, stc, stcgroup, telefonica, terra, unicom

TV / Newsaudio, band, beats, blockbuster, channel, film, media, mov, movie, news, press, radio, report

abc, africamagic, arte, bbc, bloomberg, canalplus, cbn, cbs, comcast, cookingchannel, dish, dstv, dtv, dvr, eurovision, foodnetwork, fox, gallup, gdn, gotv, guardian, guardianmedia, hbo, imdb, mnet, multichoice, mzansimagic, netflix, nhk, observer, ollo, ott, qvc, sbs, showtime, sky, spiegel, videos

Insurance

aetna, aig, allstate, americanfamily, amfam, amica, anthem, axa, caremore, chartis, esurance, famers, goodhands, guardian, guardianlife, maif, metflife, nationwide, nissay, northlandinsurance, northwesternmutual, onyourside, progressive, pru, prudential, redumbrella, select, staefarm, swiftcover, thehartford, tiaa, travelers, travelersinsurance, travelguard, trv, vigautoinsurance, carinsurance, lifeinsurance

autoinsurance, carinsurance, lifeinsurance

Travel

apartments, booking, cab, cafe, caravan, club, clubmed, cruise, cruises, events, genting, holiday, hoteis, hotel, hotel, hoteles, hotels, map, open, passagens, pub, reise, reisen, show, taxi, tour, tours, travelchannel, travelers, tui, vacations, viking, voyage, vuelos, webjet

Aviationairbus, changiairport, delta, fly, flights, sas, swiss, virgin

Hotelshilton, hyatt, kerryhotels, marriott, orientexpress, shangrila, tradershotels

Generic

accountant, accountants, active, actor, agency, architect, auction, author, art, baby, best, blog, boats, book, boots, call, career, center, charity, chat, click, clothing, coffee, delivery, design, dog, earth, expert, express, fashion, film, flowers, gallery, fun, garden, guide, help, kid, kids, movie, music, new, now, one, party, photo, repair, science, services, shiksha, shoes, style, talk, tools, trade, vet, vip, vote

Legal abogado, associates, attorney, esq, law, lawyer, legal

GeographicCities

abudhabi, amsterdam, bar, barcelona, bayern, bcn, berlin, boston, brussels, budapest, capetown, cologne, dubai, durban, gent, hamburg, helsinki, ist, istanbul, joburg, koeln, kyoto, london, madrid, med, melbourne, miami, moscow, nagoya, nyc, okinawa, osaka, osaka, paris, quebec, rio, roma, stockholm, sydney, taipei, tokyo, vegas, zuerich

Regions

(patagonia), africa, arab, alsace, aquitaine, bayern, catalonia, corsica, cymru, doha, frl, okinawa, persiangulf, nrw, ruhr, ryukyu, saarland, scot, tirol, vlaanderen, wales, yokohama

Automotive genericauto, autoinsurance, autos, car, carinsurance, cars, dealer, moto, motorcycles, repair, tyres

brands

abarth, alfaromeo, audi, bentley, bmw, bugatti, buick, cadillac, chevrolet, chevy, crysler, datsun, dodge, ferrari, fiat, ford, gmc, honda, hyundai, infinity, iveco, jaguar, jeep, kia, lamborghini, lancia, landrover, lexus, lincoln, man, maserati, mini, mitsubishi, mopar, newholland, nissan, ram, seat, srt, suzuki, tata, tatamotors, toyota, volkswagen, volvo

Supplieraaa, adac, bosch, bridgestone, dunlop, firestone, goodyear, schaeffler

Real Estate

apartments, apartments, build, builders, casa, condos, construction, contractors, estate, haus, home, homes, immo, immobilen, land, lease, loft, maison, mls, morgage, properties, property, realestate, realtor, realty, reit, rent, rentals, room, room, villas

kerryproperties

Technology

acer, android, apple, brother, canon, cisco, epson, ericsson, fujitsu, google, htc, ibm, java, kindle, live, microsoft, nec, nikon, nokia, office, olympus, oracle, panasonic, philips, pioneer, playstation, ricoh, sap, sharp, sony, tdk, toshiba, windows, xbox, xerox, xperia

app, camera, computer, cloud, data, dev, digital, download, domain, engineer, engineering, hosting, mail, network, online, search, secure, security, software, support, systems, tech, technology, web

FinanceBank

anz, barclaycard, barclays, bbva, bnl, bnpparibas, cba, chase, citi, commbank, creditcard, everbank, hdfc, hdfcbank, hsbc, icbc, jpmorgan, jpmorganchase, netbank, saxo, sbi, scb, statebank, ubank, ubank, ubs

Generic

bank, banque, broker, cash, credit, creditcard, consulting, exchange, finance, financial, fund, gold, insurance, insure, investments, loan, loans, money, mortgage, spreadbetting, tax, trading, trust, versicherung

Other

allfinanz, allfinanzberater, allfinanzberatung, amex, amp, banamex, bbt, bofa, bradesco, capitalone, cfd, cimb, citic, creditunion, deloitte, discover, dvag, fidelity, forex, ice, intuit, ira, iselect, itau, jcb, kfh, lacaixa, lpfinancial, lpl, mutual, mutualfunds, mutuelle, olayan, olayangroup, pictet, pnc, pramerica, scor, shriram, temasek, transunion, vanguard, visa

Shopping

bargains, buy, cashbackbonus, cheap, coupon, coupons, deal, deals, discount, free, gift, gifts, gratis, kaufen, market, pay, promo, qpon, sale, save, shop, shopping, shopyourway, store

Luxury diamonds, jewelry, luxury, spa, watch, watches, yachts

cartier, chanel, chloe, gucci, iwc, montblanc, omega, piaget, swatch, tiffany

Food

bar, beer, bio, cafe, cooking, coffee, diet, eat, farm, food, foodnetwork, grocery, halal, ketchup, kitchen, kosher, menu, organic, pizza, recipes, rest, restaurant, vin, vodka, wine

ferrero, kinder, mcdonalds, rocher, edeka, heinz, walmart

cuisinella, kitchen, recipes

Sport

baseball, basketball, bike, cricket, dance, fan, fans, fish, fishing, fitness, football, futbol, games, golf, hockey, horse, racing, racing, rodeo, rugby, run, ski, soccer, sport, sports, surf, team, tennis, yoga

afl, mlb, nfl, nike, supersport

Faith bible, catholic, cbn, chuch, faith, halal, islam, lds, mormonHealthPharma

abbott, abbvie, alcon, bms, boehringer, (cialis), emerck, fresenius, hisamitsu, lilly, lundbeck, lupin, merck, merckmsd, mtpc, mtr, nadex, pfizer, sanofi, stada, teva

beauty, cancerresearch, clinic, dental, dentist, diet, doctor, fit, fitness, hair, hair, health, healthcare, hiv, hospital, med, medical, pharmacy, physio, rehab, skin, spa, stroke, surgery, vision

Adult adult, love, porn, sex, sexy

Education

academy, bond, coach, college, courses, degree, education, ged, institute, latrobe, mba, mba, monash, phd, prof, rmit, school, scholarships, schule, science, study, training, university



Von ca. 1.400 neuen new gTLDs haben wir 130 ausgewählt.

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united-‐domains: Bislang schon über 1,1 Mio. New-‐gTLD-‐Vorbestellungen

.web 86.000

.shop 106.000

.berlin 43.000

.bayern 35.000

.hotel 26.000

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27.peter.mueller.muenchen.privat.de

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27.peter.mueller.muenchen.privat.depeter.blog

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Key-‐Note von ICANN CEO Fadi Chehadé

28.-‐29. Oktober 2013 (Mo/Di)

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