VOCER Innovation Day: Digitaler Kannibalismus
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DIGITALER KANNIBALISMUS: ODER WIE ES SICH ANFÜHLT, SEIN EIGENES GESCHÄFTSMODELL ZU ATTACKIEREN
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Transcript of VOCER Innovation Day: Digitaler Kannibalismus
DIGITALER KANNIBALISMUS:
ODER WIE ES SICH ANFÜHLT, SEIN
EIGENES GESCHÄFTSMODELL ZU
ATTACKIEREN
$20BRevenue
in 2000
$93BRevenue
2015
90%Marketshare
PCs
20%Marketshare
PCs, Tablets & Mobile
“know-it-all” “learn it all”
ATTACKIER DEIN
PROFITABELSTES GESCHÄFTOder Andere tun es
BAUE EIN ÖKOSYSTEM –
SEI OFFENEs ist ein Geben & Nehmen
LERNE von AnderenInnovation kommt oft von
Inspiration
WIE TRANSFORMIERT MAN EIN MEDIENHAUS?
Aber Medienhäuser überdenken
die Inhalte, die sie anbieten, die Art wie Inhalte produziert werden, und wie diese mit dem Publikum
interagieren.
ES GIBT KEIN GEHEIMREZEPT
We build things, that
let you build things.Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Nexx.tv with Dennis
Live Bloggingmit Storytile
https://www.youtube.com/watch?v=A-NLINYgVms
Partner LösungAX Semantics – Robot Journalism
We build things, that
let you build things.
Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Wundermailing
Nexx.tv with Dennis
Total Audience Delivery Averages: 27.5 Million
Viewers
Most Dominant in Adult 18-34 and 18-49
Demographics of Any Olympics on Record
Digital Coverage Sets Event Records with 3.3
Billion Total Streaming Minutes
It’s not just about bots. It’s about CUI!
We build things, that
let you build things.
Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Wundermailing
Nexx.tv with Dennis
We build things, that
let you build things.
Storytile
Robot Journalism
Cognitive Services
Videobreakdown
HoloLens and Studio
Wundermailing
Nexx.tv with Dennis
Unlock the secret to automatize
d
high performing
marketing campaigns.
We make mailing systems more intelligent.
Win Results
Before Optimization
After Optimization
Mailings per Year: 141
Sent outs per Year: 54 Million
Conversion Rate: 0,1%
Unsubscribe Rate: 0,2 %
Mailings per Year: 154
Sent outs per Year: 25 Million
(54% savings)
Conversion Rate: 0,3% (+300%)
Unsubscribe Rate: 0,09 % (-55%)
Additional Revenue: 10%
Technology
Changes access and
usage of content.
Requires huge
investments.
Content
is/stays king.
No matter what form
or format. It is still the
most important asset
Data
Shifts relevance and
transparency of
content. Influences
reach and business
models
IF YOU CAN’T WIN THE GAME CHANGE THE RULES
nexx.tv/Laterpay Showcase
12/4/2016 27
nexx.tv Image Video
See image video at: http://www.nexx.tv/ibc-showcase/
12/4/2016 28
About nexx.tv
nexx.tv offers a scalable end-to-end SaaS solution for the development and
maintenance of online video portals for every device and platform. From a cloud-
based, comprehensive video management system to a powerful video player and
state-of-the-art front-end solutions, nexx.tv covers the whole workflow chain for
seamless multi-device video distribution with an attractive pay-as-you-go price model.
.
Safe & high-performance
cloud-technology
Fast and simple
workflows
Detailed
real-time analysis
Transparent & flexible
costs
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Revenue Streams Online Video
REVENUE STREAMS IN ONLINE VIDEO BUSINESS
Advertisement
Banner-Ads, Video-Ads
(Pre-Mid-Post-Rolls)
Payment
SVOD, TVOD
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Revenue Streams Online Video
• More and more industries are trying to offer their
online content with payment. As the mobile
usage is constantly increasing the traditional
ways of how content is being created and also
being used is changing.
• The majority of content is more and more
consumed on mobile devices.
• Up-to-date content is often created interactively
on mobile devices to get in touch with the fans or
the target group.
• Traditional payment methods often do not fit
with this user behavior (traditional checkout
processes, registration, login…) nor with the way
how fast the content is created (mobile upload).
Sport Franchises Multi-Channel Networks
Broadcasting Newspapers/Magazines
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Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
A Mobile Journalist/ content creator has a website based on the nexx.tv white-label frontend solution
nexxCANVAS and would like to create special mobile content to get in deeper touch with his audience. The
traditional payment methods (like SVOD) are too complicated for such a spontaneous consumption.
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Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
He creates a video on his mobile device and uploads it to the “Tagpresso Laterpay” App.
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Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
Afterwards, he sets a price tag and the video is uploaded to the nexx.tv CMS nexxOMNIA and published to
the nexxCANVAS frontend.
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Monetization nexx.tv and Laterpay
04.12.2016
Mobile Journalist with nexxCANVAS website
Afterwards, he sets a price tag and the video is uploaded to the nexx.tv CMS nexxOMNIA and published to
the nexxCANVAS frontend.
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Monetization nexx.tv and Laterpay
04.12.2016
RESULTS
• The combination of nexx.tv solutions and Laterpay allows to monetize content very time-to-market and
in a target-group-relevant way. The user decides to watch the video in this moment without typing any
bank information. This is done later in a separate step.
• It enables content creators to publish more interesting and personal content as the content can be
uploaded on the mobile device, easily be transcoded in the nexx.tv CMS and easily be played out on
the nexxCANVAS frontend.
• The payment revenue is about to increase as this is a very usability friendly TVOD case and no
subscription has to be paid just to consume single videos.
Who we work for
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Office Berlin
nexx.tv GmbH Mauerstrasse 7910117 BerlinTel: +49 30 208 479 771Mail: [email protected]
Office München
nexx.tv GmbHBalanstrasse 73, Gebäude 7
81541 MünchenTel: +49 89 200 035 410
Mail: [email protected]
Contact
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