Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt

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Ein Blick in die Glaskugel: Nahe und ferne Szenarien für die Gamesbranche.

Transcript of Alles erst der Anfang – Ausblick und Szenarien für den Gamesmarkt

Alles erst der Anfang Ausblick und Szenarien für den Games-Markt

Foto: Mick TalbotQuality Circle Gaming, 06.05., Hamburg

Prof. Tim Bruysten | Mediadesign Hochschule | richtwert GmbH

Was wir machen

Aufbruch

321Der innerste Kreis Rückkehr mit dem Elixier

Agenda

Aufbruch

1

https://www.youtube.com/watch?v=aBCVlIGQ0B4

https://www.youtube.com/watch?v=sUIqfjpInxY

https://www.youtube.com/watch?v=RhIa4KtrqqU

Augmented Reality Augmented Environments Augmented Platforms

Trend of Augmentation

Szenario: The World is not enough

Neue Kooperationen für die Games Industrie Automobilindustrie, (Innen)Architektur, Krankenkassen, …

digital-augmented LARP & Cosplay digital cultural driven identities

Gamification als Universalkleber gestaltete Heldenreisen im Alltag

http://vimeo.com/23164779

https://www.youtube.com/watch?v=4yT2zrIUDjM

http://vimeo.com/64389936

http://vimeo.com/2834270

Smart Tables

Trend of Convenience

Smart TV Smart WatchesTablets

Szenario: Transparent Technology

Second Screens dynamic-, social-, mobile- Controller

Convergent Games Digital-Table-Top

Meta-Development Platform-independent Programming & Design Patterns

https://www.youtube.com/watch?v=32lkdl_jQVo

macrumors.com: "Wild Rumor of Apple EarPods with Biometric Sensors Has Roots in Apple's Research"

http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf

Trend of Embodiment

Device Integrated Hidden

Szenario: Harry Potter World

There’s an App for that Everything is a Device with Apps. And App-Stores.

Augmented Humans Invisible Devices augments the capabilities of humans.

Wearables as magical Artifacts, Weapons or Keys While everything is digital and connected…

Everybody is a fakir Controll your body and play against others

https://www.youtube.com/watch?v=4FunXnJQxYU

https://www.facebook.com/f8

http://vimeo.com/87522764

Trend of Platformication

Wallet Garden Platforms Open Web Platforms Everything as a Platform

Szenario: Finite and Infinite Games

Plattform War Who will establish the next Standards?

Blue Ocean! Do not think, something is too weird…

http://www.youtube.com/watch?v=pMFdImwMDRY

https://www.youtube.com/watch?v=wE3fmFTtP9g

https://www.youtube.com/watch?v=tFrjrgBV8K0

Autonomous Systems Robust Robots Humanoid Robots

Trend of Automation

Szenario: Meatspace NPCs

Tamagotchis on Steroids toy-level intelligent robot design

Love & Sex with Robots changing ethics and society

Headshot! Ego-Shooter meets Paintball

http://www.youtube.com/watch?v=_ZyU6po_E74

http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU

http://apstatsmonkey.com/

Artificial Intelligence

Trend of Intelligence

Predictive Analytics Artificial Poetry

Szenario: Everything Intelligent

Artificial Intelligence on Gamedesign-Level Artificial rendered Mechanics, Strategies, Stories and Maps

Artificial Intelligence for Dialogues NPCs are talking, not playing an audio file or following a script

https://www.youtube.com/watch?v=76lIQtE8oDY

https://www.youtube.com/watch?v=rNRDc714W5I

Brain Reading

Trend of Singularity

Brain Writing

Szenario: Deep Brain Immersion

Ultra-Realistic Game Experiences Computer to Brain Interfaces

Inception as MMORPG Games as Brain to Brain Platforms

Alice in Wonderland as MMORPG Going beyond Physics

Multisensoric Engines Playing with every Sense

Der innerste Kreis

2

Magnavox Odyssey, 1972

„640kb should be enough for anybody…“

„640kb should be enough for anybody…“

Bill Gates, 1981

Loading Digitalization…

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Big DataSocial Media

Social Enterprises

IP

Internet of Things

3D-Druck

RFID

Augmented RealityBlue Tooth Beacon

Brain ReadingBrain 2 Brain Comm.

1% Finished

Campfire Society

Nano AssemblerBio Assembler

Big Data Predictive Analytics

Industrial Robots Household Robots

Military Robots

Drones

Social Media

Social Enterprises Digital Enterprises

Digital Society Aesthetic Society

Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence

Humanoid Robots Better than Human Robots

Pre-Crime

Mind Uploads

Utility Dust

Mind ReadingC2B Interfaces Mind Security

Software Healthcare

IP Internet of Things

Artificial Enterprises Living Enterprises

Kardashev X Society

3D-Druck

Terminator

Self Driving Cars Self Flying Planes

Kardashev 1 SocietyDyson Spären

RFID

Augmented Reality Virtual Reality Mind Writing

Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals

Love & Sex with Robots

Kill Decision

Loading Digitalization…

1% Finished

Campfire Society

Nano AssemblerBio Assembler

Big Data Predictive Analytics

Industrial Robots Household Robots

Military Robots

Drones

Social Media

Social Enterprises Digital Enterprises

Digital Society Aesthetic Society

Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence

Humanoid Robots Better than Human Robots

Pre-Crime

Mind Uploads

Utility Dust

Mind ReadingC2B Interfaces Mind Security

Software Healthcare

IP Internet of Things

Artificial Enterprises Living Enterprises

Kardashev X Society

3D-Druck

Terminator

Self Driving Cars Self Flying Planes

Kardashev 1 SocietyDyson Spären

RFID

Augmented Reality Virtual Reality Mind Writing

Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals

Love & Sex with Robots

Kill Decision

Loading Digitalization…

1% Finished

Campfire Society

Nano AssemblerBio Assembler

Big Data Predictive Analytics

Industrial Robots Household Robots

Military Robots

Drones

Social Media

Social Enterprises Digital Enterprises

Digital Society Aesthetic Society

Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence

Humanoid Robots Better than Human Robots

Pre-Crime

Mind Uploads

Utility Dust

Mind ReadingC2B Interfaces Mind Security

Software Healthcare

IP Internet of Things

Artificial Enterprises Living Enterprises

Kardashev X Society

3D-Druck

Terminator

Self Driving Cars Self Flying Planes

Kardashev 1 SocietyDyson Spären

RFID

Augmented Reality Virtual Reality Mind Writing

Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals

Love & Sex with Robots

Kill Decision

Loading Digitalization…

1% Finished

Campfire Society

Nano AssemblerBio Assembler

Big Data Predictive Analytics

Industrial Robots Household Robots

Military Robots

Drones

Social Media

Social Enterprises Digital Enterprises

Digital Society Aesthetic Society

Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence

Humanoid Robots Better than Human Robots

Pre-Crime

Mind Uploads

Utility Dust

Mind ReadingC2B Interfaces Mind Security

Software Healthcare

IP Internet of Things

Artificial Enterprises Living Enterprises

Kardashev X Society

3D-Druck

Terminator

Self Driving Cars Self Flying Planes

Kardashev 1 SocietyDyson Spären

RFID

Augmented Reality Virtual Reality Mind Writing

Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals

Love & Sex with Robots

Kill Decision

Loading Digitalization…

Gegenw

art

Zukunft

Scie

nce

Fic

tion

Loading Digitalization…

0,1% Finished

Campfire Society

Nano AssemblerBio Assembler

Big Data Predictive Analytics

Industrial Robots Household Robots

Military Robots

Drones

Social Media

Social Enterprises Digital Enterprises

Digital Society Aesthetic Society

Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence

Humanoid Robots Better than Human Robots

Pre-Crime

Mind Uploads

Utility Dust

Mind ReadingC2B Interfaces Mind Security

Software Healthcare

IP Internet of Things

Artificial Enterprises Living Enterprises

Kardashev X Society

3D-Druck

Terminator

Self Driving Cars Self Flying Planes

Kardashev 1 SocietyDyson Spären

RFID

Augmented Reality Virtual Reality Mind Writing

Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals

Love & Sex with Robots

Kill DecisionSiggi Becker, 2013 www.siggibecker.de

Loading Digitalization…

0,1% Finished

Campfire Society

Nano AssemblerBio Assembler

Big Data Predictive Analytics

Industrial Robots Household Robots

Military Robots

Drones

Social Media

Social Enterprises Digital Enterprises

Digital Society Aesthetic Society

Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence

Humanoid Robots Better than Human Robots

Pre-Crime

Mind Uploads

Utility Dust

Mind ReadingC2B Interfaces Mind Security

Software Healthcare

IP Internet of Things

Artificial Enterprises Living Enterprises

Kardashev X Society

3D-Druck

Terminator

Self Driving Cars Self Flying Planes

Kardashev 1 SocietyDyson Spären

RFID

Augmented Reality Virtual Reality Mind Writing

Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals

Love & Sex with Robots

Kill DecisionSiggi Becker, 2013 www.siggibecker.de

http://www.mpg.de/5917127/ferenc_krausz

Loading Digitalization…

0,1% Finished

Campfire Society

Nano AssemblerBio Assembler

Big Data Predictive Analytics

Industrial Robots Household Robots

Military Robots

Drones

Social Media

Social Enterprises Digital Enterprises

Digital Society Aesthetic Society

Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence

Humanoid Robots Better than Human Robots

Pre-Crime

Mind Uploads

Utility Dust

Mind ReadingC2B Interfaces Mind Security

Software Healthcare

IP Internet of Things

Artificial Enterprises Living Enterprises

Kardashev X Society

3D-Druck

Terminator

Self Driving Cars Self Flying Planes

Kardashev 1 SocietyDyson Spären

RFID

Augmented Reality Virtual Reality Mind Writing

Gen Food Printed FoodArtificial Life Artificial Animals Hybrid Animals

Love & Sex with Robots

Kill DecisionSiggi Becker, 2013 www.siggibecker.de

http://www.mpg.de/5917127/ferenc_krausz

… alle (diese) Technologien dienen dem Schließen einer Lücke…

Digitales Geld

Vernetzung

3D Printing

Dronen

Digitales Geld

Vernetzung

3D Printing

Dronen

Beacons Bitcoin

Fast Delivery

Home Retail

Arts & Crafts

Digitales Geld

Vernetzung

3D Printing

Dronen

Beacons Bitcoin

Fast Delivery

Home Retail

Arts & Crafts

Bildquelle

Szenario: Game Based „Steam Punk“ Currencies

Währungen als Mode „Wie, kein GTA-Dollar… tja“

Nur gültig in Augmented Realities & Cosplay Games „Living the Game as Urban Culture“

Vertrauen entsteht durch kulturelle Nähe „Trust your friends, not the brands“

WAS IST DAS GEGENTEIL VON SPIEL?

Foto: (c) Sabrina Nicke

LETHARGIE

LETHARGIE

Spiel1

Arb

eit?

Lern

en

?

»What if we decided to use everything we know about game design to fix what‘s wrong with reality?«Jane McGonigal, reality is broken, 2011

http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility

http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility

Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff

Abschlussrate ist zweistellig gestiegen

fold.it

Digitales Geld

Vernetzung

3D Printing

Dronen

Beacons Bitcoin

Fast Delivery

Home Retail

Arts & Crafts

Bildquelle

Szenario: Gamified Customer Journeys

Neue Komplexität im GamedesignMotivations- & Entwicklungspsychologie

Neue Märkte für GamedesignerVom E-Commerce bis zum Employer-Branding

Neue Akzeptanz für die BrancheBrutto-Sozial-Glück

Rückkehr mit dem Elixier

3

Everything is Context Everything is a GameEverything is a Device

Trend of Digitalization

Szenario: Life as a Game

Intercultural Gamedesign Languages, Gestures, Symbols, Story, Monetarization

Interoperable Gamedevelopment More platforms & devices than ever

Integrated Games Complexer Mechanics, Deeper Integration in Social Situations

Alles erst der AnfangGegen Komplexität kann man nicht protestieren.

Niklas Luhmann

Danke! Prof. Tim Bruysten bruysten@richtwert.eu !www.bruysten.com xing.com/profile/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten !richtwert GmbH www.richtwert.eu !Mediadesign Hochschule www.mediadesign.de

Nächste Termine: 15.05.: PwC Investmentforum, Frankfurt 22.05.: Keynote / Fachforum T-Systems, Dresden 25.06.: Akademie d. dt. Buchhandels, MünchenDownloads & Inspiration: http://richtwert.eu/sqs/

Quality Circle Gaming, 06.05., Hamburg