Enterprise 2.0 und dieArt der KollaborationDie Art und Weise wie Endbenutzer – Mitarbeiter,Partner, Kunden – miteinander kommunizierenwird immer mehr geprägt durch Web 2.0Techniken

Bestehende Anwendungen können mit Web 2.0erweitert, verbessert und mit neuen Anwendungenintegriert werden

Social Networks, Tagging, RSS, Blogs und Wikiserleichtern den Informationsaustausch erheblich

ME

You

Enterprise 1.0…

Hol- und BringschuldEMail, Web 1.0…

Enterprise 2.0

• Sicherheit• Jeder Mitarbeiter kann Informationen frei austauschen - dennoch sind,

im Gegensatz zum Web 2.0, Regeln und Vorschriften zu beachten• Schutz von vertraulichen Informationen• Compliance Anforderungen, Nachvollziehbarkeit• Integration von Identity und Access Management

• Zuverlässigkeit• Skalierbarkeit, Performance, Verteilbarkeit• Beherrschen von Komplexität und Volumen

(Content De-duplication, Compression, Encryption, etc.)• Hoch-Verfügbarkeit, Backup und Disaster Recovery

• Integration• In Business Prozesse• In SOA Architekturen• In CRM, ERP und BI Anwendungen

Enterprise 2.0 Anforderungen

Content Management

ProjectEfficiencies

TeamCollaboration

EnterpriseMashups

Web 2.0Services

Team &IndividualExpertise

CollaborativeContentDreation

Security,Auditing, andCompliance

InformationLifecycle

Management

ContentPublishing

ContentApprovals

Composite Applications

IntegratedDevelopment

ProcessPortals

Alerts &Worklist

SOAProcesses

ComponentAssembly &

Orchestration

Custom &Enterprise

Applications

OracleEnterprise

2.0

Community/Social Collab

Internet / Intranet Web Presence

Portlet Creation& Orchestration

In-ContextContent Editing

Secure,Integrated

Search

WebsiteCreation

Multi-ChannelDelivery

Single Sign-Onto all Corporate

Resources

DocumentManagement

Desktop ToolsIntegration

Oracle’s Enterprise 2.0 PlatformZusammenführung von Content & Social Computing

Oracle UniversalContent Management

Commerce Services &Collabra

Oracle WebCenterFramework

Product OfferingEnterprise 2.0 & Portals

BEA Ensemble &Pathways

• Content Management Repository, Security,Publishing, Imaging, Records, & Archival

• Standards-based Portal DevelopmentFramework & Enterprise 2.0 Services

• Packaged Self-Service Portal Environmentwith Social Computing Services

• Lightweight REST-based Portal Assembly& Social Interaction Analytics

• Continued Development & Integration withWebCenter Framework

• Continued Development & Integration withWebCenter Spaces & Suite

• Products in Maintenance (Already EOL’d)

Oracle WebCenterSpaces & Suite

BEA WL-Portal

BEA AL-User Interaction

39

Universal RecordsManagement (URM)‏

Secure EnterpriseSearch (SES) ‏

Information RightsManagement (IRM)‏

Oracle Federated ECM Services

Universal ContentManagement (UCM)‏

Universal OnlineArchive (UOA) ‏

Imaging & Process Management (I/PM)‏

DocumentArchive

DocumentManagement

E-MailArchive

Web ContentManagement

BPM Document Capture

Oracle Comprehensive Content & Policy Management

Oracle Presentation & E2.0 Services

WebCenter Suite

Composite UIFramework

WebCenterServices

Oracle Enterprise 2.0Produktportfolio

Oracle Communications Infrastructure

Beehive

Email, Calendarand Tasks

CollaborationServices

40

Universal RecordsManagement (URM)‏

Secure EnterpriseSearch (SES) ‏

Information RightsManagement (IRM)‏

Oracle Federated ECM Services

Universal ContentManagement (UCM)‏

Universal OnlineArchive (UOA) ‏

Imaging & Process Management (I/PM)‏

DocumentArchive

DocumentManagement

E-MailArchive

Web ContentManagement

BPM Document Capture

Oracle Comprehensive Content & Policy Management

Oracle Presentation & E2.0 Services

WebCenter Suite

Composite UIFramework

WebCenterServices

Oracle Enterprise 2.0Produktportfolio

Oracle Communications Infrastructure

Beehive

Email, Calendarand Tasks

CollaborationServices

Oracle Content Management

• Oracle Universal Online ArchiveHochgradig skalierende Content Archivierung

• Oracle Universal Content ManagementWeb Content Management, Document Management, DigitalAsset Management

• Oracle Universal Records ManagementZentr. Management von Aufbewahrungspflichten Dokumenten

• Oracle Document CaptureGroßvolumiges Scanning von Papier & elektr. Dokumenten

• Oracle Information Rights ManagementSchützen und Nachverfolgen sensitiver, digitaler Informationen

• Oracle Imaging and Process ManagementKommentierung & Markierung von Bilddaten, Routing, Approval

• Outside In Content Transformation TechnologyTranformation von Content in über 400 Dokument-Formate

42

Universal RecordsManagement (URM)‏

Secure EnterpriseSearch (SES) ‏

Information RightsManagement (IRM)‏

Oracle Federated ECM Services

Universal ContentManagement (UCM)‏

Universal OnlineArchive (UOA) ‏

Imaging & Process Management (I/PM)‏

DocumentArchive

DocumentManagement

E-MailArchive

Web ContentManagement

BPM Document Capture

Oracle Comprehensive Content & Policy Management

Oracle Presentation & E2.0 Services

WebCenter Suite

Composite UIFramework

WebCenterServices

Oracle Enterprise 2.0Produktportfolio

Oracle Communications Infrastructure

Beehive

Email, Calendarand Tasks

CollaborationServices

Die effiziente On-line Arbeitsumgebung

• Informations- Inseln vernetzen• Apps A, Apps B, BI-System,

CMS...

• Portale bieten Kontext, gehenaber nicht tief genug• Wie bilde ich Aufgaben-

Orientierung ab?• Wie setzte ich Apps A in Kontext

zu Apps B?

Herausforderungen Heutiger Mangel

• Applikationen mangelt es an derKontext Integration• Integration unterschiedlichster

Informationenssysteme

• Informationen im Kontextbereitstellen• Dokumente, BI, BAM, Prozesse

• Aufgabenorientierte Nutzer-Interaktion• Einfache Aufgaben schnell

erledigen• Kontext f. komplexe

Entscheidungen zusammenführen• Mangel an kontext- spezifischer

‚Web 2.0‘ integration• Instant Messeging, Wiki, Blogs,

Foren ...• Effiziente Zusammenarbeit

• In Teams, Service Centern,Projekten

Oracle WebCenter

Neue Platform für userinteraction

Kombiniert das Beste aus:• Portals (portlets, customization)• Rich client development frameworks• Web 2.0 collaborative & content

services

SOA-Unterbau, hot-pluggable Unterstützt die neuesten Java UI

standards: JSF, JSR-227, JSR-168, JCR 1.0

Gundlage für FusionApplications

Search Search for All Tasks and Information

Applications Work and Interact with All my Applications

Pages Create Custom Dashboards

Notifications React to All Notifications

Preferences Tailor Environment for Personal Productivity

Communities Interact with All Communities

Personal Content Access Personal Content

Create MashupsEnterprise & Internet Mashups

500 units

20 units

SpacesWeb2.0 Social

Networks

ComposerMashups &

Customizations

Oracle WebCenter 11g

J2EEModel

WebCenterServices

WebCenterFramework

Oracle Application Server 11g

JSF EJB AJAX

Content Mgmt. Discussions Mashups VoIP

Search Wikis RSS Communities

PortletIntegration

ProcessIntegration

ContentIntegration

InformationIntegration

Declarative Customization & Metadata Management

WebCenter Ready Applications

JSF

ADF Data Control

ADF Bindings Portlet Bindings

Struts JSF

ADF FacesJSPADF Swing

JavaClassesEJB ADF

Business Components

WebServices

PortletsJSR-168WSRP

ViewView

ControllerController

ModelModel(JSR 227)(JSR 227)

BusinessBusinessServicesServices

TopLink Data Services

Relational Data XML Data

Met

adat

a Se

rvic

es (M

DS)

Packaged Apps

JDBC JCA WS XML

Mobile Bindings

Legacy Data

Architektur – Oracle ADF

Drag/drop Portlets within a JSF Page

Oracle WebCenter Suite• Oracle WebCenter Suite ist die neue Plattform für Nutzer

Interaktion, bestehend aus:• WebCenter Framework• Instant Messaging and Presence (OCMS)• ContentDB• Secure Enterprise Search• Oracle Wiki, Discussions, Foren

• Es kombiniert das Beste aus:• Portalen (Portlets, Anpassungen, Content)• Rich Client Entwicklungs- Frameworks• Web 2.0 Collaborative & Content Services

• Hot-pluggable, SOA enabled, Standard-basiert

• … und essentieller Baustein von …

Oracle Fusion Middleware

Oracle Data Integrator

BEA Cyclone &RFID Server

Oracle Service Bus(Oracle ESB & AL-SB)

Oracle BPEL ProcessManager

Product OfferingService-Oriented Architecture

Oracle Complex EventProcessor

• High Performance Heterogeneous DataIntegration & Batch ETL Tool

• Unifies AquaLogic Service Bus & OracleEnterprise Service Bus

• Strategic Service Orchestration &AIA/Composite Application Infrastructure

• In-Memory Event Computation Engineintegrated with WebLogic Event Server

• Dashboards to Monitor Business Event& Business Process KPIs

• Continued Development with commonservices & technology with BPEL PM

• Already EOL’d BEA Products

Oracle Business ActivityMonitoring

BEA WL-Integration

Oracle BPA Designer

BEA AL-BPM Designer

Oracle BPM (BEA AL-BPM & Oracle BPEL PM)

Product OfferingBusiness Process Management

Oracle Business Rules

Oracle Business ActivityMonitoring

Oracle WebCenter

• Structured BPM Designer for RigorousProcess Modeling & Simulation

• Agile BPM Designer for Iterative ProcessModeling

• Converged BEA AL-BPM & BPEL ProcessManager for Human & Structured BPM inSingle BPMN & BPEL Runtime

• Paper Document Capture, Imaging &Document Workflow with ERP Integration

• Declarative Rules Engine to expressBusiness Policies

• Dashboards to Monitor Business Events &Business Process KPIs for Optimization

• Process Portal Interface to visualizeComposite Processes

Oracle DocumentCapture & Imaging

Herausforderung ProzessintegrationSHOPPING PORTALESHOPPING PORTALESHOPPING PORTALE

SHOPPING PORTALESHOPPING PORTALE

Call CenterSHOPPING PORTALESHOPPING PORTALE

Andere Kanäle

NotificationService

Faktura

Kunden

Artikel

B2B

5-15minLager, B2B Kunden

Regeln DecisionService

end

Insert Order

getCustInfo

getPrice

ManualReview

?

Notify Cust

CreditCheck

internePlattform

invoke

receive

invoke

receive

B2BPlattform

Verfügbar?

Fulfill Order

receive

UPS, Hermes, DPD,…

Kredit Institut

Herausforderung ProzessintegrationSHOPPING PORTALESHOPPING PORTALESHOPPING PORTALE

SHOPPING PORTALESHOPPING PORTALE

Call CenterSHOPPING PORTALESHOPPING PORTALE

Andere Kanäle

NotificationService

Faktura

Kunden

Artikel

B2B

5-15minLager, B2B Kunden

Regeln DecisionService

end

Insert Order

getCustInfo

getPrice

ManualReview

?

Notify Cust

CreditCheck

internePlattform

invoke

receive

invoke

receive

B2BPlattform

Verfügbar?

Fulfill Order

receive

UPS, Hermes, DPD,…

Kredit Institut

Kosten von Point-to-Point Lösungen?

Zusammenspiel der Systeme?

Design-Tools

ServerAdmin

Security

Monitoring

DeploymentFlexibel bei Änderungen?

IP 10.10.10.10

IP 10.10.10.20

Operational dashboard

DurchgängigesProzess Monitoring?

Kosten durch Replikation?

Sicherheit?Zugriffskontrolle?

System Management ?

Oracle Enterprise Service Bus

Oracle BPEL Process Manager

Welche (SOA) Infrastruktur ist denkbar?SHOPPING PORTALESHOPPING PORTALESHOPPING PORTALE

SHOPPING PORTALESHOPPING PORTALE

Call CenterSHOPPING PORTALESHOPPING PORTALE

Andere Kanäle

NotificationService

Faktura

Kunden

Artikel

B2B

5-15minLager, B2B Kunden

Regeln DecisionService

end

Insert Order

getCustInfo

getPrice

ManualReview

?

Notify Cust

CreditCheck

internePlattform

invoke

receive

invoke

receive

B2BPlattform

Verfügbar?

Fulfill Order

receive

UPS, Hermes, DPD,DPWN …

Kredit Institut

Ada

pter

: W

eb S

ervi

ces

Inte

rfac

e: X

ML,

SO

AP,

WSD

L, W

SIF

Oracle Business Rules

RulesEngine

RuleAuthor

Rulesrepository

Oracle BusinessActivity Monitoring

OracleWeb Services

Manager Oracle BPA / BPM SuiteOracle

Enterprise Manager

Oracle SOA SuiteEinige Kunden / Referenzen

Produkt Bundles

Oracle SOA Suite• BPEL Prcess Manager• Business Activity Monitoring• Web Services Manager• Enterprise Service Bus

Business ProcessManagement Suite

• BPEL Process Manager• Business Activity Monitoring• Business Rules• AL BPM Management Server• AL BPM Studio f. Developers• AL BPM Studio f. Analysts

Oracle SOA Suite USP

• Komplette, integrierte SOA Suite• Modellierung, Simulation, Deployment, Monitoring, Optimierung

• gemeinsames Model zwischen Analyse, Exekutionund Monitoring

• Investitionsschutz• Freie Wahl des Application Servers

Oracle Application Server, IBM WebSphere, BEA WebLogicServer, Jboss

• 100% Standard-basiertBPEL, XML, XSLT / XQuery, WSDL, SOAP, ...

• Bewiesene Performanz• Integriertes Design-Process Tool

Oracle Fusion Middleware

Oracle Fusion Middleware

Oracle BI - Was sagen Analysten?

• Gartner:„We also expect to seeOracle among the topthree BI platformvendors, in terms ofmarket share, by 2012.“

Quelle: http://mediaproducts.gartner.com/reprints/oracle/145507.html

IDC: Worldwide Vendor Share Leaderin Business Analytics Software in 2006

http://www.oracle.com/corporate/analyst/reports/infrastructure/bi_dw/208699e.pdf

Treiber… und die Herausforderungen

• Durchgängige Analysen• Regeln, Schwellenwerte definieren• Handlungsoptionen aufzeigen• Gesteuerte Aktionen• Aktion- BOTs• Dynamische Geschäfts-prozess-

Optimierung• Multi-Channel BI-Visualisierung• Real Time Activity Monitoring• Selbstlernendes DataMining• MSFT Desktop Integration• Offline Analysen• BPEL, ESB• AJAX, DHTML, WSR-168, WSRP• Integration von Geodaten• ...

KundenanforderungenKundenanforderungen

NeueNeue technologischetechnologische StandardsStandards

Integration von JDE, SAPIntegration von JDE, SAPPeoplesoftPeoplesoft & Siebel BI & Siebel BI

Oracle BI Suite Enterprise Edition

OLTP & ODSSystems

Data WarehouseData Mart

Oracle, SAP BW …

Oracle, SAP PeopleSoft, Siebel,JDE, Custom Apps

XML, Files, ExcelEmbeded Content

BusinessProcess

SSO, Kerberos,MSFT AD, LDAP,Novell, iPlanet …

OracleInformaticaAscential

Sunopsis …

OracleBI Server

Business Model und Abstraktions- Layer Intelligente Caching Services Multidimensionale Rechen- und Integrations Engine Intelligente Abfrage- Generation und optimierte Daten-Zugriff-Services

BI Server

AllgemeinesAllgemeines Enterprise Enterprise InformationsInformations ModellModell

InteraktiveInteraktiveDashboardsDashboards

Reporting,Reporting,Publishing,Publishing,

PrintingPrinting

Ad-hoc-Ad-hoc-AnalyseAnalyse

Pro-Pro-AktiveAktiveDetektionDetektion & &

AlarmeAlarme

Offline-Offline-AnalysenAnalysen

MS OfficeMS OfficePlug-InsPlug-Ins

RetailSektor

SalesAnalytics

Service &Contact

Analytics

MarketingAnalytics

FinancialAnalytics

Supply-Chain

Analytics

WorkforceAnalytics

WebServiceWebService